July 2021

Top Ad Agencies in San Francisco

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While advertising strategies change continuously, a good ad agency stays on top of trends and brings new ideas for promoting your business. The main change in advertising over the years is personalization. We spend more (if not most) of our time online, and the webpages we visit, our searches, and our purchases are often tracked. Businesses use this data to create and serve hyper-personalized advertisements to audience. Whether you want to serve personalized ads on social media, launch a search advertising campaign on AdWords, or create out of home ads for billboards near you, an ad agency helps you achieve your goals. Some benefits of working with an advertising agency include advertising channel expertise, cost and resources, and brand development.

Luckily, San Francisco has some of the best ad agency to hire. Use our list to find and connect with ad agency in The Bay Area. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Advertising Agencies in The Bay Area

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    Division of Labor is a California-based agency focused on helping brands highlight their distinctive qualities with branding services. With clients that include SFMOMA and a long list of successful work in a range of industries, Division of Labor has already made a name for itself as a go-to source for expert branding.

    When Kelly Services was searching for a way to improve their brand identity, Division of Labor leveraged their industry expertise to deliver a targeted brand development strategy that would meet their clients KPIs and boost their bottom line along the way. The result was stellar client feedback and a successful engagement that led to future work.

    SERVICES
    • 35% Advertising
    • 35% Social Media Marketing
    • 20% Branding
    • 10% Other
    Keen Quarantine

    Keen Quarantine

    When the pandemic hit, we shelved the brand launch we had been planning for KEEN and took to Zoom. Like everyone else, video conferencing became our lifeline. Unlike everyone else, it became our production studio, as well...
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    SF MOMA- See Them Both Campaign

    SF MOMA- See Them Both Campaign

    Francisco teams up with the largest modern and contemporary art museum in the country? Our new campaign for the San Francisco Museum of Modern Art pairs iconic destinations around the city with iconic works from the...
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    Lively HSA

    Lively HSA

    The majority of people don’t know what health savings accounts are. So it stands to reason that the majority of people don’t know who Lively is, even though they’re a leader in health savings accounts. This campaign...
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    PagerDuty - Solutions before...

    PagerDuty - Solutions before...

    The Solutions Before Problems campaign launched in September to increase brand awareness and drive trial amongst developers and c-suite executives. PagerDuty is used by half of the Fortune 500 companies. It’s time more...
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  • 2
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Why is Brawny experiencing record sales? They’ve turned to Cutwater for branding expertise. This US-based agency has already made major waves with work for enterprise clients and startups alike.

    When Twitter launched a platform targeting their unique users, Cutwater analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 25% Advertising
    • 25% Media Planning & Buying
    • 20% Branding
    • 30% Other
    Russell Stover "Hugs"

    Russell Stover "Hugs"

    Russell Stover® Chocolates have been an American classic since 1923, but they needed our help to make the brand more culturally relevant to contemporary consumers. The solution? Position Russell Stover as a gifting...
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    Axos "Bank Robbers"

    Axos "Bank Robbers"

    As a new challenger brand, Axos Bank welcomed the idea of bold, memorable campaign that would help them stand out from the competition. By tapping into the increased distrust of financial institutions and the idea that...
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    Unison "Doors"

    Unison "Doors"

    Over the last decade, the cost of buying a home in the Bay Area, and in much of the rest of the country, has skyrocketed to unprecedented levels, locking many people out of the possibility of ever buying a home. We worked...
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    Peet's Coffee & Tea "Coffee First"

    Peet's Coffee & Tea "Coffee First"

    Alfred Peet started a coffee revolution by introducing a style of coffee that Americans had never tasted before -- fresh beans, small batches and a dark roast that produced rich and complex flavors. His influence in the...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Renowned brands like Google, eBay, and Uber trust Moburst for cost-effective, creative, and innovative mobile marketing campaigns. They are a full-service mobile marketing agency working with clients of all sizes and industries.

    They partnered with Samsung to increase downloads, retention, and revenue from the Galaxy App Store. Using a variety of media channels, they identified segments which apply to different target audiences and initiated campaigns relevant for each segment. Micro segmenting personalized ads increased downloads by 79%, revenue by 36%, and Facebook followers by 1400%.

    SERVICES
    • 70% Mobile & App Marketing
    • 10% Advertising
    • 10% Media Planning & Buying
    • 10% Other
    Highlight reel for Moburst

    Highlight reel for Moburst

    A short 80 second highlight reel showing Moburst's previous clients and how we can help future clients.
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    Award winning campaign for App...

    Award winning campaign for App...

    Our agency has been named the winner of the “Most Effective Performance Marketing Campaign” award at the 2019 Effective Mobile Marketing ceremony in London by the Mobile Marketing Magazine.  Moburst received the...
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    Winning Bronze Award for Samsung

    Winning Bronze Award for Samsung

    We won with Samsung the prestigious Mobile Marketing Association’s 2018 Global and North America Regional Smarties™ Awards in New York City. The campaign was also shortlisted in 2 categories for the 2018 Effective...
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    Optimizing Google's products

    Optimizing Google's products

    We have worked with Google to optimize their App Store presence and help boost their conversion rate in the App Store.  We've crafted the screenshots, tested them and optimized most of the app store assets for the...
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Emeryville, CA

    With a passion for both strategy and design, FARINELLA has provided branding work for clients like Libratone. Based in California, FARINELLA brings a long history of success to each project they complete.

    When Akamai was just a new brand looking to make an impact, FARINELLA crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by FARINELLA designers and strategists.

    SERVICES
    • 30% Branding
    • 20% Marketing Strategy
    • 20% Web Design
    • 30% Other
    Everi ~ Identity Suite

    Everi ~ Identity Suite

    Everi ~ Business Cards

    Everi ~ Business Cards

    Everi ~ Website

    Everi ~ Website

    Farinella worked with Everi to launch an end-to-end branding campaign. Everi needed a solid brand identity and a new streamlined look. Through extensive market research and interviews, Farinella helped Everi define an...
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    Libratone ~ Rise & Shine Video Ad

    Libratone ~ Rise & Shine Video Ad

    Here is one of the ads in an ongoing Facebook awareness campaign for Libratone, highlighting the company's "turn any space into a SoundSpace" promise.
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  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Novato, CA

    Kiosk counts impressive brands among their key clients. So it’s no wonder that this California-based firm has achieved widespread success in a wide range of industries for their targeted pay per click marketing work.

    One example of their web development success comes from a globally recognized brand. Kiosk helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 25% Pay Per Click
    • 20% Media Planning & Buying
    • 10% Advertising
    • 44% Other
    Creating A Fresh New Online Home...

    Creating A Fresh New Online Home...

    Kiosk designed, developed and launched a comprehensive new web presence for Cypress Grove. We collaborated on content strategy that resulted in new and enhanced site features, like a new pairing tool to help customers...
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    Online MBA from the University of...

    Online MBA from the University of...

    Kiosk produced a fresh creative platform for St. Thomas Your Journey Online to differentiate the Online MBA from the existing St. Thomas on-campus program.We tested messaging within a cross-platform media campaign...
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    A Sonic Boom in the Heart of the...

    A Sonic Boom in the Heart of the...

    Sonic is an Internet Service Provider based in San Francisco’s North Bay. In an industry known for low consumer satisfaction, Sonic is committed to customer service, net neutrality and fast, affordable access to the...
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    Helping littleBits Connect With...

    Helping littleBits Connect With...

    littleBits is the New York-based education startup that invented the electronic building block, turning ideas into invention and transforming the way kids learn so they can grow up to be tomorrow’s changemakers.Kiosk...
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  • 6
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    What do Red Bull and Montage Health have in common? They’ve both turned to School of Thought for video production expertise. This San Francisco-based agency has already made major waves with work for enterprise clients and startups alike.

    When Cisco launched a platform targeting their unique users, School of Thought analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Advertising
    • 20% Marketing Strategy
    • 20% Social Media Marketing
    • 40% Other
    Milliman

    Milliman

    Milliman was the billion-dollar consulting company you had never heard of. Their exceptional consultants have been transforming business with math and statistics for decades. Nine years ago, we began telling their story...
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    Red Bull

    Red Bull

    We raised the Red Bulletin to its rightful place in the Red Bull universe. On par with GQ and Wallpaper, the Red Bulletin magazine was struggling. Sure, they had amazing content and a powerhouse parent brand, but...
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    Blend

    Blend

    In many ways, the home loan process is broken. Getting a loan is nothing short of complex and time-consuming. Blend’s mission is to build an online system that makes the lending application process seamless and...
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    Cisco

    Cisco

    Our guerilla effort generated over 100k engagements, 3 million impressions, and thousands of smiles (and installs) in record time. Mobile World Congress and CeBit are two of the world’s largest tradeshows. The Cisco...
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  • 7
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Their clients include major enterprise clients like NetGear, but Theory SF is a branding agency that hasn’t lost its focus on innovation or creativity. This San Francisco-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Theory SF helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Riverbed Technology. Theory SF helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 60% Branding
    • 20% Advertising
    • 10% Digital Strategy
    • 10% Other
    New brand in the extended auto...

    New brand in the extended auto...

    We named and developed the brand and creative for this beautiful new brand in the extended auto warranty category. Keep your eyes peeled for the launch.
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    New brand for tech startup

    New brand for tech startup

    We developed a new brand for a revolutionary internet platform built for content creators. The USP? By using Holonis, your content will be found.
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    Outdoor Billboards

    Outdoor Billboards

    Our outdoor boards build awareness of the activities and unmatched beauty of the area
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    How to Mendo Videos

    How to Mendo Videos

    We developed an integrated set of 10 videos that teach our guests How to Mendocino. Our on camera talent is an up and coming stand up comic mom that really struck a chord with our audiences. 
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  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Heraldist & Wondermarks San Francisco is a marketing strategy agency that helps a wide range of organizations as they seek to engineer brand perception. Since their launch in the U.S., Heraldist & Wondermarks San Francisco has helped everything from enterprise clients to brand-new startups as they strive to improve their marketing capabilities.

    When Alphablock was looking for an agency that would support their need to create a brand identity from scratch, they turned to Heraldist & Wondermarks San Francisco, who helped develop and execute a marketing strategy and brand identity that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 30% Marketing Strategy
    • 25% Advertising
    • 25% Branding
    • 20% Other
    Appnomic | Brand Identity

    Appnomic | Brand Identity

    NEW BRAND NAME, NEW LOGO, NEW WEBSITE, NEW CORPORATE ID   Once we finalized the re-thinking of the Product Value proposition, the whole visual identity had to be redesigned to fit the new strategic approach.   We...
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    Plum Lending San Francisco |...

    Plum Lending San Francisco |...

    Plum Lending helps owners buy, refinance and make better investment decisions
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    Endava | Social Media Campaign

    Endava | Social Media Campaign

    A SOCIAL MEDIA CAMPAIGN THAT HELPS A TECH COMPANY SHOW THEY UNDERSTAND BUSINESS Endava is a London-based tech company with more than 5000 employees around the world. They were facing strong competition from global giants...
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    Cognizant | Brand Campaign

    Cognizant | Brand Campaign

    HOW DO YOU FIND & HIRE THE DEVELOPERS WHO REALLY WANT TO BUILD AMAZING STUFF? Tech company Cognizant was the organizer of Programmers Week, an event meant to bring in one place the most ambitious and talented...
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  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Their clients include major enterprise clients like Celigo, but Secret Sushi Inc. is a content marketing agency that hasn’t lost its focus on innovation or creativity. This San Francisco-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Secret Sushi Inc. helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Guckenheimer. Secret Sushi Inc. helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 15% Content Marketing
    • 10% Advertising
    • 10% Conversion Optimization
    • 65% Other
    Real Client Results by the Numbers

    Real Client Results by the Numbers

    Curious about what’s possible for your business with a proven marketing partner in your corner? Here are some actual results based on our work with our clients.  • 1800% more leads in 15 months - SaaS business...
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    A Trusted Marketing Partner for...

    A Trusted Marketing Partner for...

    Previously the VP of Marketing at iCharts and now leading marketing at Celigo, Rico Andrade has continued to rely on Secret Sushi to drive his company's digital marketing efforts at both companies. Some of the services...
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    Content Marketing for...

    Content Marketing for...

    Secret Sushi works with IT Business analytics leader Numerify to develop and promote demand generation content.  
    SHOW MORE
    Feeding Guckenheimer's Growing...

    Feeding Guckenheimer's Growing...

    Guckenheimer, a multimillion-dollar corporate dining and food services company that's been around for decades, lacked a formal lead-generation process. "We needed to understand the strategy and build a true inbound...
    SHOW MORE
  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    What do Goji and Nav have in common? They’ve both turned to CSTMR Fintech Marketing & Design for content marketing expertise. This Austin-based agency has already made major waves with work for enterprise clients and startups alike.

    When Bank of Marin launched a platform targeting their unique users, CSTMR Fintech Marketing & Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Advertising
    • 10% Branding
    • 10% Content Marketing
    • 60% Other
    How Credit Karma boosted...

    How Credit Karma boosted...

    Credit Karma’s editorial team needed to develop a conversion rate optimization strategy to drive sign-ups. After vetting several marketing firms, they partnered with CSTMR. As a well-established brand with extensive...
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    A new website and digital strategy

    A new website and digital strategy

    Helping banks launch and manage SBA loan programs, this SBA lender service provider needed our help to redesign and rebuild their existing website and breathe new life into their brand.
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    New SEO and acquisition strategy

    New SEO and acquisition strategy

    A new acquisition & SEO-based marketing strategy was created to reach Blueleaf’s target audience. We audited existing processes, build the new strategy, and provided full implementation and support.
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    Re-envisioning LendingTree's...

    Re-envisioning LendingTree's...

    Re-envisioning product strategy and ux design is helping the LendingTree business loans team optimize their acquisition experience.
    SHOW MORE
  • 11
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    Rainfactory is a marketing agency based in the U.S. whose past clients include Pakt and many more significant brands across multiple markets. What sets them apart is their ability to deliver strategy, design, and advertising for mobile applications and e-commerce companies that gets results. In fact, Rainfactory has run 5 of the 15 most-funded crowdfunding campaigns in the history of Indiegogo

    One of Rainfactory’s most recent successes comes from their work for Flic, who sought them out in need of a fundraising campaign that would help them enable the future of their company. Rainfactory gave them the resources and expertise to confidently improve their brand presentation, resulting in over $350,000 in just two months.

    SERVICES
    • 27% Social Media Marketing
    • 13% Pay Per Click
    • 10% Advertising
    • 50% Other
    OneWheel E-Commerce Marketing

    OneWheel E-Commerce Marketing

    Long term advertising optimization & expansion since 2016 Top-line and bottom-line success Massive sales promotions successes (Black Friday, etc.)  Successful 2nd product launch in 2018
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    CLIQ Chair Product Launch Campaign

    CLIQ Chair Product Launch Campaign

    STRATEGY Content / Messaging / Targeting Development Crowdfunding campaign launch Continue pre-order sales momentum on thegochair.com RESULTS $1.7M raised on Indiegogo Continued sales momentum on Shopify website Strong...
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    Reviving Atari VCS for the 21st...

    Reviving Atari VCS for the 21st...

    STRATEGY Nostalgic Positioning High Volume Execution Lead Driven Launch RESULTS $3+ Million Launch Campaign #1 Biggest Launch Day on Indiegogo $1 Million within 24 hours
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    Multi-Channel Online Advertising...

    Multi-Channel Online Advertising...

    STRATEGY Client website launch Brick & mortar sales support Amazon strategy development RESULTS Developed mobile-responsive website Conversion rate improvement Balanced advertising approach (to Target.com, Walmart...
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  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Larkspur, CA

    With a passion for both strategy and design, E29 Marketing has provided advertising work for clients like Evivo. Based in California, E29 Marketing brings a long history of success to each project they complete.

    When Genova was just a new brand looking to make an impact, E29 Marketing crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by E29 Marketing designers and strategists.

    SERVICES
    • 25% Marketing Strategy
    • 20% Advertising
    • 20% Digital Strategy
    • 35% Other
    A New Innovation in Pizza

    A New Innovation in Pizza

    CHALLENGE In July 2020, Foster Farms launched Smart Crust Pizza, a low carb, high protein, keto certified, frozen pizza line. The primary challenge was to develop a creative platform to support the product launch;...
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    Working in a New Category

    Working in a New Category

    CHALLENGE Setting a startup brand up for success in Year 2. With a year’s worth of learning, the revolutionary infant probiotic, Evivo needed refinements and a defined roadmap for success. Evolve Biosystems, makers of...
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    The Power of Influencers for a...

    The Power of Influencers for a...

    CHALLENGE Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following.  With a new brand architecture in place, and success of third party endorsements as part of...
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    The Craze of CBD

    The Craze of CBD

    CHALLENGE Daytrip is a new CBD- Infused Sparkling Water Brand that launched in Summer 2019. E29 was hired by Daytrip to launch the brand and ensure Daytrip gained broad scale awareness quickly, as this was paramount to...
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  • 13
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Many enterprise clients count Gold Front as their dependable video production experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this San Francisco-based agency is certainly here to make an impact.

    One Gold Front client is a globally recognized leader in their sector, and Gold Front has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 50% Branding
    • 15% Marketing Strategy
    • 15% Video Production
    • 20% Other
    GiftNow - The Exchange

    GiftNow - The Exchange

    Gift service GiftNow is on a mission to remove the barriers between generous thought and generous action. We partnered with the amazing team there to deliver strategy, a redesigned brand and a holiday launch spot that...
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    Sir Kensington's - Abandon All...

    Sir Kensington's - Abandon All...

    Sir Kensington’s came to us for a campaign launch following their brand redesign. We created “Abandon All Bland,” a campaign that pushes back against the bland landscape of condiments and dressings on the market...
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    BAND - What Matters Most

    BAND - What Matters Most

    For their first-ever U.S. campaign, BAND wanted a video high school teams would share. We created a spot that focuses on the importance of the journey that all teams make, punctuated by the campaign line “Teams wanted.”
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    Plume - Inner Voices

    Plume - Inner Voices

    Plume partnered with Gold Front to launch a comedic spot that takes viewers into the minds of so-called smart devices.
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  • 14
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Jose, CA

    Colormatics has provided video production solutions for brands in need of powerful marketing video, including companies like H&M. This U.S.-based agency delivers is known for dazzling clients with their ability to help them create world-class video at a manageable rate and within a quick timeframe.

    When Shiseido needed a powerful way to supercharge their marketing of a new cosmetic product with video, they turned to Colormatics. Colormatics created an upbeat and fun video that was also informative and true to the brand’s identity.

    SERVICES
    • 25% Video Production
    • 20% Advertising
    • 15% Broadcast Video
    • 30% Other
    MLB X FTX

    MLB X FTX

    As an official sponsor of MLB, FTX is bringing you baseball as you’ve never seen before. Never in the 152 years of the MLB’s existence have the umpires sported a branded sponsor patch…until now! The...
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    Blockfolio X Trevor Lawrence

    Blockfolio X Trevor Lawrence

    The Challenge: Blockfolio was previously positioned as the #1 cryptocurrency platform outside of the U.S, but all of this was about to change. Their newfound partnership with NFL draft pick, Trevor Lawrence, would give...
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    Behind The Fiverr Super Bowl Ad

    Behind The Fiverr Super Bowl Ad

    The Challenge: Four Seasons Total Landscaping had their big moment in 2020 by hosting the most memorable press conference in history. Riding the wave, their website hits went from ten a week to tens of thousands. But how...
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    Fiverr "It Starts Here"

    Fiverr "It Starts Here"

    The Challenge: Fiverr,  the world's largest freelance marketplace that connects businesses with freelancers, offering digital services in 300+ categories, came to Colormatics with a once-in-a-lifetime challenge, how to...
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  • 15
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    For 15 years, Sköna has created major growth for their clients by creating brands that their customers love. They’re a full-service agency specializing in creative services like web design and video production as well as media buying and digital strategy. 

     

    One of their recent projects was creating a new corporate identity for AI company Figure Eight. Sköna created a system as sleek and powerful as the technology itself that gave new life to the brand’s web and mobile experiences. 

    SERVICES
    • 20% Advertising
    • 20% Branding
    • 20% Media Planning & Buying
    • 40% Other
    Snowflake - The Data Cloud

    Snowflake - The Data Cloud

    Snowflake needed to stand out from the sea of traditional data warehouses. This meant clearly communicating differentiators like being built for the cloud and creating a demand gen machine to leverage the brand to drive...
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    A high-tech rebrand for iMerit

    A high-tech rebrand for iMerit

    In need of a rebrand that showcased their high-quality and specialties, we worked to shed misconceptions with a utilitarian rebrand and brand new website for iMerit. The rebrand reflects quality, high-tech specialization...
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    Telavox gets a whole new look

    Telavox gets a whole new look

    elavox needed to streamline and redirect its communication and collaboration platform, Telavox Flow, into one main Telavox brand. After years of bouncing between the two names, they needed to build a new but familiar...
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    Rebrand & New Website Assets...

    Rebrand & New Website Assets...

    We partnered with Mercuri International to rebrand their identity in order to better position them in their growing, global landscape. The brand urgently needed to reposition itself as a modern, attractive, and...
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