VISUAL OBJECTS BLOG

With the hundreds of UX agencies on the market, choosing the right partner is no walk in the park. That’s why it’s important to know what to look for in a UX service provider.

Consumers are most likely to use shopping apps at home – sometimes as often as 2-5 times per week, according to Visual Object’s survey of 501 smartphone users. They prefer using mass merchant and pure online retailers’ apps, like Target, Walmart, Amazon, or Costco, more than apparel, food and beverage, or convenience store apps. The data shows that e-commerce businesses should focus on incorporating mobile into the buyer journey to maximize success.

Nearly two-thirds of small businesses with more than 50 employees charge for their app, which demonstrates the potential for apps to become a standard revenue stream for small businesses. Our survey of 529 small businesses found that small businesses are monetizing their apps through in-app purchases, download fees, and consumer data.