October 2021

Best Content Marketing Services in Australia

Content marketing is highly beneficial for businesses. The most significant benefits of content marketing include receiving more website traffic, establishing trust with an audience, developing subject matter expertise, generating sales leads, improving conversion rates, boosting SEO and search engine results pages, and building brand identity and loyalty.

A strong content marketing process provides businesses with high-quality content and increased traffic to their website. Content marketing freelancers charge a range of rates – anywhere between $50 and $3,000 per hour. Hiring an in-house content marketing team adds the costs of full-time salaries and benefits. In general, content marketing is considered less expensive than other forms of outbound marketing.

We compiled and vetted a list of content marketing service in Australia to help you find a content marketing agencies. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the content marketing agencies that aligns with your business goals, project management style, budget, and timeline.

List of the Top Content Marketing Agencies in Australia

  • 1
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Sydney, Australia

    Brafton helps brands adapt to a change market with expert content marketing, having done so for companies in a range of industries. Focused on helping expand brands’ ability to attract their target audience, this U.S.-based firm offers an emphasis on content that’s both informative and SEO optimized.

    One example of Brafton’s experience is their work for Jackson Therapy Partners, a client who needed to attract two distinct audiences within a tight budget and turnaround. Brafton helps them target the weak points in their content marketing strategy and create a blog that led to real engagement from across the community.

    SERVICES
    • 90% Content Marketing
    • 10% Search Engine Optimization
    Platinum Plus Motion Graphic for...

    Platinum Plus Motion Graphic for...

    A solution overview video with vith plenty of pizzazz. 
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    KPI Cheat Sheet for Inbound...

    KPI Cheat Sheet for Inbound...

    Brafton infographic
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    Types of Fonts

    Types of Fonts

    Example of Brafton infographics
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    History of email marketing

    History of email marketing

    An example of our infographic work. 
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  • 2
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sydney, Australia

    Editor Group counts impressive brands like Accenture among their key clients. So it’s no wonder that this Sydney-based firm has achieved widespread success in a wide range of industries for their targeted content marketing work.

    One example of their web development success comes from ANZ Bank, a respected nationwide bank in Australia. Editor Group helped them revitalize their marketing strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 50% Content Marketing
    • 35% Digital Strategy
    • 15% Search Engine Optimization
    Domain: Property blog

    Domain: Property blog

    Home ownership – whether as a residence or an investment – is a dream most Australians share. When Fairfax decided to help more Australians realise their dreams by revitalising its website, the call went out for...
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    Kelly Services: Thought...

    Kelly Services: Thought...

    KellyOCG is a globally acknowledged leader in content marketing. Part of the company’s success has been to build the profile of its leading executives through thought leadership reports. Earlier this year, we worked...
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    Optus Business: Future of...

    Optus Business: Future of...

    Editor Group helped Optus write and edit the past four editions of this major report, which looks at how mobile technologies, computers and the internet are changing the landscape for Australian businesses and government...
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    Herbert Smith Freehills: Global...

    Herbert Smith Freehills: Global...

    We assisted top Australian law firm Freehills and UK-based Herbert Smith in the lead up to their merger in 2012. As part of the merger, we provided writing and editing services from Sydney for the launch of the...
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Melbourne, Australia

    This established video production company counts major brands like Adobe among their clients. Based in London, Casual Films brings a bright and impactful approach to each unique enterprise project they take on.

    Allianz creates products for customers around the world. They turned to Casual Films for a focused strategy that would highlight their unique brand voice and audience. Casual Films delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 75% Video Production
    • 20% Content Marketing
    • 5% Digital Strategy
    Video Production for GoDaddy

    Video Production for GoDaddy

    GoDaddy needed to promote its cutting-edge web services. Casual Films created a series of profiles of the kaleidoscope of entrepreneurs who use those services, resulting in a deeply human and memorable campaign that led...
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    Commercial for Greater Anglia...

    Commercial for Greater Anglia...

    Greater Anglia Spring was looking to promote their day excursions by train in a memorable way. Casual Films created an emotionally touching and visually iconic animation, resulting in viral attention and increased bookings.
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    Video Production for Glint

    Video Production for Glint

    Glint was seeking to promote their 'currency of the future.' They turned to Casual Films for a video that would both feature details about the currency and highlight its value in the real world. Casual Films created a...
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    What do we mean by Happy Clients?

    What do we mean by Happy Clients?

    What can Casual Films do for you?
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  • 4
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Redfern, Australia

    With an impressive list of clients and feedback that speaks to their consistent quality, Amplify brings brands to the next level with event marketing and digital marketing. Focused on providing high-end marketing that meets key marketing goals, this U.K.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Amplify’s experience is their work for retail companies looking to expand their brand through targeted events. Amplify helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in marketing that sets them apart from the competition. 

    SERVICES
    • 80% Event Marketing & Planning
    • 10% Content Marketing
    • 10% Marketing Strategy
    Airbnb | Night at ... The Louvre

    Airbnb | Night at ... The Louvre

    Amplify + Airbnb create the most successful 'Night At' to date... Full case study, film and results HERE https://www.weareamplify.com/work/night-at-the-louvre/
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    Google | Pixel 3 Curiosity Rooms

    Google | Pixel 3 Curiosity Rooms

    Amplify + Google Pixel 3 invite Londoners to unlock their curiosity…   View the full cast study, video and results here  https://www.weareamplify.com/work/Pixel3_Curiosity_rooms2/
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    Spotify | WhoWeBe (UK)

    Spotify | WhoWeBe (UK)

    Amplify + Spotify turn a playlist into a movement… Full case study, film + results here  https://www.weareamplify.com/work/Who-We-Be/
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  • 5
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sydney, Australia

    With a passion for both strategy and design, BlueChip Communication has provided public relations work for clients like ASFA. Based in Sydney, BlueChip Communication brings a long history of success to each project they complete.

    When BlackRock was just a new brand looking to make an impact, BlueChip Communication crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by BlueChip Communication designers and strategists.

    SERVICES
    • 60% Public Relations
    • 25% Content Marketing
    • 15% Marketing Strategy
    QIC

    QIC

    https://www.qic.com.au/ 
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    ASFA Superannuation

    ASFA Superannuation

    https://www.superannuation.asn.au/  
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    Hyperion Asset Management

    Hyperion Asset Management

    https://www.bluechipcommunication.com.au/case-studies/how-we-helped-hype...
    SHOW MORE
    AMP

    AMP

    https://www.amp.com.au/
    SHOW MORE
  • 6
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Sydney, Australia

    Four Dots counts impressive brands among their key clients. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted search engine optimization work.

    One example of their web development success comes from a globally recognized brand. Four Dots helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 35% Search Engine Optimization
    • 30% Pay Per Click
    • 20% Content Marketing
    • 15% Other
    Link Portfolio Polish, Crucial...

    Link Portfolio Polish, Crucial...

    Four Dots helped Crucial Hosting develop and implement a content marketing strategy that increased both the number and quality of their inbound links. https://fourdots.com/case-studies/crucial
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    Increasing Exposure,...

    Increasing Exposure,...

    MobileShop has had an SEO strategy in place from the start. By collaborating with Four Dots, the company managed to improve their brand recognition online in only few months after launching their online store...
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    Miss Amara E-commerce Case Study

    Miss Amara E-commerce Case Study

    Basically starting from scratch, in 19 months we have been working on Miss Amara’s digital strategy and we have ensured their advertising budget and potential are being directed through the right channels, to the right...
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  • 7
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sydney, Australia

    With over 150 clients, 12 offices spread in six countries, and a wall full of awards, Crowd creates compelling digital solutions and marketing campaigns. An independent global creative agency, they specialize in every aspect of marketing, from SEO to branding, web design, and advertising.

    They partnered with the Plastic Oceans Foundation to create a new logo, tone, website, and digital marketing campaign to launch the plastic pollution documentary. The campaign resulted in a 104% increase in social media audience, a 78% increase in donations, and a Graphic Design USA Award.

    SERVICES
    • 20% Social Media Marketing
    • 20% Web Design
    • 15% Content Marketing
    • 45% Other
    Branding Campaign for Global...

    Branding Campaign for Global...

    Crowd worked with the Plastic Oceans Foundation to firmly establish a clear global brand for the foundation, and also for their award-winning documentary film A Plastic Ocean. This campaign won the Graphic Design USA...
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  • 8
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Hawthorn, Australia

    Content Smith clients include Sally Capp, and they specialize in providing a design-centric approach to content marketing for their clients. With a focus on emphasizing the most vital elements of brand messaging, Content Smith was founded on forward-thinking principles in Australia.

    When Sabina Read Psychology needed a complete overhaul of their brand approach, they turned to Content Smith. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 20% Content Marketing
    • 20% Digital Strategy
    • 20% Pay Per Click
    • 40% Other
    Stephanie Waters

    Stephanie Waters

    Founder, Content Smith
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    Austrade, Landing Pads Program

    Austrade, Landing Pads Program

    Digital Ad banners used on the Smart Company website.
    SHOW MORE
    Lunch Lady Magazine

    Lunch Lady Magazine

    Digital Marketing Audit and Implementation, Email Marketing and Facebook Advertising
    SHOW MORE
    Sally Capp, Lord Mayor of Melbourne

    Sally Capp, Lord Mayor of Melbourne

    Social Media Management
    SHOW MORE
  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Hawthorn, Australia

    DUE NORTH – Digital Marketing Engineers

    Due North is committed to growing your business through Digital Marketing & Strategy. From search to analytics & optimisation to content, management, and system analysis, we are a true business partner.

     

    We partner with medium sized B2Bs who want to double their revenue within 3 years, attract more customers, deliver better customer experiences, and develop longer relationships, year after year.

    WHY US?

    With over a century of combined marketing and business experience, Due North knows how to maximise what’s working, fix what’s not and build what you’re missing to generate more profit at a lower cost.

    YOU SEE THE POTENTIAL. IT’S OUR JOB TO GET YOU THERE.

    Ready for growth? Contact our friendly and experienced team for more information on how we can help your business move due north. 

     

    SERVICES
    • 20% Marketing Strategy
    • 20% Pay Per Click
    • 15% Digital Strategy
    • 45% Other
    How Essendon Plumbing Services...

    How Essendon Plumbing Services...

    The Challenge Essendon Plumbing Services has been working with Due North for nearly 3 years now and seen some excellent results in that time. As a business that has been around for over 30 years, they’ve relied on...
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    How Fort Knox achieved 25% growth...

    How Fort Knox achieved 25% growth...

    The Challenge:  Due North were given the gauntlet of growing Fort Knox inbound leads by 25% within a year. They had seen stagnation in visitor numbers to their website, and lack of growth in leads for some time, so it...
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  • 10
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Northcote, Australia

    Floodlight Media counts impressive brands among their key clients. So it’s no wonder that this Australia-based firm has achieved widespread success in a wide range of industries for their targeted video production work.

    One example of their web development success comes from a globally recognized brand. Floodlight Media helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 50% Video Production
    • 10% Advertising
    • 10% Content Marketing
    • 20% Other
    Show reel

    Show reel

    2019 reel.
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    MGA Insurance TVC

    MGA Insurance TVC

    All completed in-house from creative concept to execution.
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    AGL Solar//Yalumba Estate

    AGL Solar//Yalumba Estate

    For Yalumba Wines
    SHOW MORE
    Tesla Virtual Power Plant

    Tesla Virtual Power Plant

    Three case studies filmed across Victoria and SA
    SHOW MORE
  • 11
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    Melbourne, Australia

    Jack Morton Worldwide counts impressive brands among their key clients. So it’s no wonder that this Boston-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from a globally recognized brand. Jack Morton Worldwide helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 35% Event Marketing & Planning
    • 10% Branding
    • 10% Content Marketing
    • 45% Other
    Reebok ComplexCon Chicago 2019

    Reebok ComplexCon Chicago 2019

    Reebok continues to make great strides with the 18-25 year old fashion-conscious consumer. This time it was with a stand-out brand experience at ComplexCon Chicago.  For the brand’s second showing in the event series...
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    DockerCon - The world’s first...

    DockerCon - The world’s first...

    We decided to show everyone that Docker does enterprise differently, by building the world’s first 5,000-person, live multi-player video game!  For the full case study, visit: http://www.jackmorton...
    SHOW MORE
    Staples 'Work It. Live It' event...

    Staples 'Work It. Live It' event...

    Staples is a 30-year-old iconic American brand with a significant B2B business that was undergoing a major reinvention impacting the entire organization. Coming off a recent company acquisition by a private equity firm...
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    Ericsson Mobile World Congress 2019

    Ericsson Mobile World Congress 2019

    The Beat. At MWC 2019, we set out to create an immersive brand presence in which Ericsson’s most important customers could see, hear and experience Ericsson’s relentless beat of innovation; a visceral expression of 5G...
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  • 12
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    South Melbourne, Australia

    We the People clients include David Beckham, and they specialize in providing a design-centric approach to social media marketing for their clients. With a focus on emphasizing the most vital elements of brand messaging, We the People was founded on forward-thinking principles in Melbourne.

    When their client needed a complete overhaul of their brand approach, they turned to We the People. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 50% Social Media Marketing
    • 25% Advertising
    • 25% Content Marketing
    David Beckham's #onechange

    David Beckham's #onechange

    AIA Australia challenged us to create a social media activation which introduced their Global Ambassador, David Beckham to the Australian public. With just 20 minutes to capture all we needed with the former England...
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  • 13
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Cronulla, Australia

    Their clients include major enterprise clients like Quiksilver, but COG Branding is a branding agency that hasn’t lost its focus on innovation or creativity. This Sydney-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how COG Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for LJ Hooker. COG Branding helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 20% Branding
    • 20% Content Marketing
    • 20% Graphic Design
    • 40% Other
    Cliff Diving World Series

    Cliff Diving World Series

    Red Bull Signage for the Cliff Diving World Series at the Hawkesbury
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    Paddock To Plate Event

    Paddock To Plate Event

    The Melbourne Event for Paddock To Plate for Rentokil Initial
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    Elephant In The Washroom

    Elephant In The Washroom

    The LinledIn Digital Marketing PPC Campaign for Rentokil Initial titled Elephant In The Washroom
    SHOW MORE
    Deus Ex Machina

    Deus Ex Machina

    The Luft Book eCommerce Project for Deus Ex Machina 
    SHOW MORE
  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chippendale, Australia

    Andelo counts Project Academy among its key clients and has delivered web design and graphic design results in a variety of industries. The result is that this Australia-based firm has achieved widespread acclaim for their targeted digital design work.

    One example of their digital marketing success comes from a globally recognized brand that found itself in need of improved marketing capabilities. Andelo helped them revitalize their existing strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 50% Web Design
    • 30% Graphic Design
    • 20% Content Marketing
    B2C Website Design for Project...

    B2C Website Design for Project...

    Client's need:Project Academy require a new website as their business are vastly growing. They found numerous impediments to find the right fit agency that has a strong capability in understanding their philosophy and...
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    B2B Website for Punchy Digital...

    B2B Website for Punchy Digital...

    Client's needPunchy Digital Media seeks a design agency to reshape their brand by adding compelling creative flair to their visual identity. They want the brand to be distinctive and stand out. Furthermore, they want to...
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  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Brunswick East, Australia

    With an impressively robust client list that includes names like Civilex, Enamoured Iris empowers brands with video production. Founded on design-first principles, this Australia-based firm offers an emphasis on helping brands drive change.

    One example of Enamoured Iris’s experience is their work for GTI Tourism, one of the world’s respected brands. Enamoured Iris helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 50% Video Production
    • 20% Content Marketing
    • 20% Marketing Strategy
    • 10% Other
    LATAM Airlines / GTI Tourism

    LATAM Airlines / GTI Tourism

    With LATAM Airlines announcing direct routes between Australia and Chile, a joint venture is ignited with Melbourne based fine dining restaurant Atlas Dining, fuelling an exploration of both South America’s finest...
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    TRAVLR Global Launch

    TRAVLR Global Launch

    Coordinating a company overview video with regional launch videos in New Zealand, Fiji and Indonesia, booking platform “TRAVLR” captures the attention of millennial travellers in this comprehensive marketing campaign...
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    Norwood Industries

    Norwood Industries

    Traditionally associated with the horticultural industry, the Australian print company desired video production that foregrounded its playful identity to corporate and commercial clients. Approached by Norwood...
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    Civilex (360 Video)

    Civilex (360 Video)

    Presenting a Virtual Reality installation to attract Australia’s top engineering graduates, the civil construction company humanises its image with an immersive experience into the daily life of a Civilex employee.
    SHOW MORE

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