Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.
If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.
Luckily, Boston has some of the best brand agency to hire. Use our list to find and connect with brand agency in Beantown. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.
NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.
Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.
Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...
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Brand Naming for IMBU
IMBU is a product development company that was in need of a snappy and memorable name. NameStormers worked with them to develop a name that was light and colorful, like the brand's approach to textiles and manufacturing...
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Bye Bye Boring beverage names
Name Stormers helped Angry Orchard find a creative name for their hard cider line. Surrounded by traditional names, Angry Orchard stands out and excites the consumer.
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Branding for Canon PowerShot
Canon USA hired NameStormers to help them develop a name for a new digital camera. The name needed to relate to empowering the user to take their own incredible photos. The team decided on the name PowerShot. The name was...
When companies like Acura need an effective and fast way to identify their brand voice, they turn to Blackcoffee. This Boston-based brand development agency has been providing branding strategies for brands throughout the world for years, and has established itself as a major name in high-end branding.
AdTech is a company that’s achieved significant success but was looking to reach the next level. They turned to Blackcoffee for the opportunity to improve their brand’s impact, and Blackcoffee delivered a robust branding strategy that led to increased business and brand awareness.
A NEW IDENTITY FOR A NEW BRAND: FROM STRATEGY AND MESSAGING THROUGH NAMING AND VISUAL IDENTITY, BLACKCOFFEE WORKED TO DEFINE AND ARTICULATE THIS COMPLETE DATA-IN-MOTION SECURITY STACK.
Entering a new category is...
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ohDEER | rebranding
A FRANCHISE LOOKING TO INCREASE OVERALL MARKET SHARE TO BECOME THE PREFERRED CHOICE FOR DEER, TICK, AND MOSQUITO CONTROL.
We began by reassessing the brand's value proposition to develop a strategy backed by a single...
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PREMARRA | brand naming
A PROOF OF CONCEPT BRAND GETS A PREMIUM ITALIAN BRAND NAME.
This early-stage startup approached Blackcoffee with only the vision for creating a premium dress shirt brand that would simplify the retail process by removing...
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Boloco | Branding
BOLOCO LETS PEOPLE CREATE THEIR OWN BURRITOS, SO WE BUILD A FLEXIBLE BRAND STRATEGY AND IDENTITY SYSTEM, ALLOWING THE RESTAURANT CHAIN TO MIX IT UP WHILE STATING ON BRAND.
While the core message, and guarantee, remains...
With a passion for both strategy and design, CommCreative has provided digital strategy work for clients like Johnson Controls. Based in Massachusetts, CommCreative brings a long history of success to each project they complete.
When Bose was just a new brand looking to make an impact, CommCreative crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by CommCreative designers and strategists.
View the case study on our website at: https://www.commcreative.com/creative/beyond-identity/
Beyond Identity came to us with just their name. Well, and an amazing proposition. Completely eliminating passwords for good....
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VIDEO: AFC Cable - MC Glide™...
Atkore™ AFC Cable Systems, a leading manufacturer of electric cables, had developed an innovative new cable, MC Glide™, which makes it much easier for electrical contractors to pull it through metal studs.
They needed...
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OOFOS – Case Study: Creative,...
Check out the case study on our website, here: https://www.commcreative.com/work/oofos, which features insight to our e-commerce, website, and integrated marketing strategy.
With an impressively robust client list that includes names like 4Ocean, North Street Creative empowers brands with branding and design. Founded on design-first principles, this New York-based firm offers an emphasis on helping brands drive change.
One example of North Street Creative’s experience is their work for American Express, one of the world’s respected brands. North Street Creative helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.
We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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Boston Trust Walden
We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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Boston Trust Walden
We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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Ruby-Collins General Contractors
Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.
Despite their experience and success, Ruby-Collins’ existing branding and...
What do Thomson Reuters and Fidelity have in common? They’ve both turned to Cleveland Design for graphic design and marketing expertise. This Boston-based agency has already made major waves with work for enterprise clients and startups alike.
When Honeywell launched a platform targeting their unique users, Cleveland Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.
For Thomson Reuters, we created a talent recruitment campaign for use worldwide. We developed the theme “Bring your passion” and brought it to life with a design that is vibrant, engaging and (of course) brand compliant.
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Grace Hopper Conference
To support Thomson Reuters’ presence at the Grace Hopper Conference celebrating women technologists, we saw an opportunity to extend the corporate brand into new territory. We created a unique look and...
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Intern Program at Thomson Reuters
This campaign consists of a variety of elements for the Intern Program at Thomson Reuters. Learning guides, internal intranet site with an interactive element to step through the learning process, and follow up assessment.
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CompuMark Ad Campaign
When longtime client CompuMark wanted to dial up the volume on its message of market leadership, the Cleveland Design team was ready. We delivered a print advertising campaign that combined bold headlines with dramatic...
Rugged Coastal clients include Weight Watchers, and they specialize in providing a design-centric approach to branding and advertising for their clients. With a focus on emphasizing the most vital elements of brand messaging, Rugged Coastal was founded on forward-thinking principles in Maine.
When Geary Brewing Company needed a complete overhaul of their brand approach, they turned to Rugged Coastal. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.
Pepper's Landing needed a distinctive and visually attractive new brand identity. Rugged Coastal created an all-encompassing branding strategy that entirely updated their look. This resulted in a more professional and...
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Brand Identity for Konbit Sante
Konbit Sante came to Rugged Coastal looking for a new brand identity for their nonprofit. Rugged Coastal created a bright and contemporary look. This led to increased perceived authority and a more professional public...
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Brand Identity for Clynk
Rugged Coastal was contracted by Clynk, a bottle recycling company, to refresh their brand identity and positioning. Rugged Coastal created a bold strategy that not only helped them improve their visual design but also...
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Twelve Weight
Branding, packaging, and digital marketing for a fly fishing company.
Davis Advertising is an independent agency based in Worcester, Mass. that offers media production, design, and marketing solutions. They are experts in advertising, branding, and media planning and buying for small and mid-market firms in the fields of financial and business services.
One of Davis Advertising’s projects involved working with Yesway Stores. Davis Advertising produced a short animation for the company that showcased their rewards program. The video was posted on social media.
PearTree Design works with small to mid-sized businesses to help them establish and market powerful and enduring brands. Their full-service agency offers everything from branding and content strategy to graphic design and print advertising.
A recent example of their work was designing an identity system for a buildings technology company Stellar. PearTree Design crafted a logo and visual system impactful enough to resonate yet flexible enough to fit mediums that ranged from business cards to vehicle wraps.
Stellar is a building technologies company that was in need of brand design. PearTree Design, LLC completed the branding project for them including vehicle, apparel, and website design.
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Brand Design
Brand Design
Brand Design for this building technologies company, including vehicle, apparel and website design
36creative has offered creative marketing and branding solutions to clients across the Greater Boston region since 2004. They are experts in marketing strategy, web design, and web development for clients that work in the fields of business services, financial services, and consumer products.
As an example of their work, 36creative partnered with Marathon Sports to unify and revamp the retailer's brand identity. Following a thorough research phase, 36creative distilled the client's brand essence to leverage across brand collateral. The team also developed and designed an e-commerce website that caters to the retailer's target audience.
Marathon Sports, along with their sister companies, Runner's Alley and Sound Runner, are a leading retail chain throughout New England for running apparell. Known widely for their in-store customer service and the ability...
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Long's Jewelers - 3D Animated...
To promote the engagement ging services for Long's Jewelers, we created this 3D animated 30 second commercial for a campaign across streaming services.
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Cascade Lacrosse - XRS Custom...
Cascade Lacrosse dominates the helmet and protective gear industry. There's no better representation of this than their lastest helmet, the XRS, which they hired our agency to help launch it to market. This is a custom...
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Eastern Standard Provisions -...
The restraurant ownership group of Eastern Standard Provisions came to us with nothin but an idea for a pretzel and asked us to help them create an entire D2C, eCommerce brand around it. Through in depth research, we were...
Cintri designed content for the modern viewer that cuts through the digital noise for numerous brands, including PGA, Red Bull, and Siemens. They specialize in video production, advertising, and branding services for companies of all sizes. Cintri works to elevate their clients, primarily in the media, advertising, and marketing industries, to new heights through measurable results.
Cintri provided a technology startup with full-scale video production services for promotional purposes. After the client described their vision, Cintri created storyboards, designed animations, filmed content, and edit the final cut. Internal stakeholders praised the promotional video's futuristic aesthetic and Cintri's responsiveness.
Cintri is a creative agency, collaborating with innovative technology brands. The Cintri Technology Commercial demonstrates how we uniquely integrate the “Story-Showing” approach in technology. By leveraging a unique...
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Cascade XRS Helmet Release
Cascade has established itself as the leader in the lacrosse helmet, headgear and eye mask categories. In June 2021, Cascade released its newest helmet the XRS. The XRS combines all of Cascade’s best protection-first...
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Stem Audio Ecosystem Commercial
Cintri partnered with Stem Audio to produce the company’s core commercial working hand in hand with the customer throughout the entire production lifecycle. Services included ideation, pre-production, production and...
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PGA of America Assistant...
Cintri partnered with PGA of America and produced a commercial recapping the National Car Rental Assistant Championship located at Renaissance Club in Massachusetts. From the core commercial, Cintri created a multitude of...
Grant Marketing is a Boston-based marketing agency that lets you focus on your products while they focus on your growth. The agency specializes in branding, digital strategy, and marketing strategy for small and mid-market businesses in the fields of consumer products, manufacturing, and healthcare.
As an example of their work, Grant Marketing designed a website for Hobson & Motzer. Hobson & Motzer is a medical devices company that had Grant Marketing design their website with a simple, minimalist interface and mobile compatibility.
Mastering brand design is an essential need in today’s market. That’s why brands everywhere have turned to the U.S.-based Ora Brand Strategy + Design, LLC for branding services expertise that leads to real results. When a brand needs to shine brighter in a range of media with an agency they can depend on, they turn to Ora Brand Strategy + Design, LLC.
When one Ora Brand Strategy + Design, LLC client found themselves lacking an effective brand strategy, they came to Ora Brand Strategy + Design, LLC to help them boost brand perception. Ora Brand Strategy + Design, LLC delivered brand strategy results that allowed their client to increase business on-schedule and within their budget.
Abilyn's Frozen Bakery brings a surprising twist to the classic New England ice cream parlor: their products take the form of a familiar baked treat, created with ice cream instead of dough. Hand-crafted, Abilyn's creates...
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DesignLights Consortium Branding
The DesignLights Consortium (DLC), a non-profit organization and champion of energy efficiency in the commercial lighting industry, asked Ora to re-energize their brand.
The brand system consists of:
Brand...
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Ampion – Focus your energy.
Ora translated the functional and aspirational aspects of this solar energy company into a dynamic brand.
The brand system consists of:
Name + Tagline
Logo
Brand Guide
Website (they are no longer using our...
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Staples Private Label
A comprehensive update of Staples private label packaging system. The product line had expanded from a few hundred products to several thousands across multiple categories, and the package design system hadn’t kept pace...
Webby Central's clients include GameMob, and they specialize in providing a design-centric approach to web design for their clients. With a focus on emphasizing the most vital elements of brand messaging, Webby Central was founded on forward-thinking principles in Massachusetts.
When Sundown needed a complete overhaul of their brand approach, they turned to Webby Central. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful, and successful.
The “Atmosphere” is an absolute zone of classic furniture, stylish home accessories, decorative lightings, & flooring solutions. Located in Riyadh city, their flagship boutique is leading in the extended network...
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Welcome Dinner Braunschweig
Whatever the culture is, food brings people together. Welcome dinner is a platform where host and guests exchange their thoughts and enjoy a delightful evening with appetizing recipes.
Business Needs
The sole objective...
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TransFast
Trans Fast is an online platform that provides the smartest solution to send and receive international payments. Send money to your beloved ones staying abroad at great international exchange rates and low fees from Trans...
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Interlink Pro
Interlink Pro is an Ireland based professional hub capable to act as a platform to conference across interpreters and recruiters with the motto to bridge the gap between interpreting providers and interpreters.
Business...
Zero Negative Software clients include Vodafone Foundation, and they specialize in providing a design-centric approach to mobile app development for their clients. With a focus on emphasizing the most vital elements of brand messaging, Zero Negative Software was founded on forward-thinking principles in US.
When the United Nations Development Program needed a complete overhaul of their brand approach, they turned to Zero Negative Software. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.
Zero Negative was contracted by Mercedes-Benz to produce a new website for their Southern European markets that would better reflect the timeless elegance of the Mercedes-Benz brand in the target regions. Zero Negative...
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Curative Biotech
Curative Biotech is an innovative biopharmaceutical company with the mission to develop therapeutics, medical devices, or diagnostics at an accelerated pace to fulfill the unmet needs of patients with rare diseases. Zero...
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KFC
KFC hired Zero Negative to build a website for their expansion into a new region. Although KFC has long been a household name in the United States, there are still emerging markets that are unfamiliar with the KFC brand....
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Travel App
For this project, Zero Negative designed an app to bring together adventure lovers and tour providers. Users of the app can search for different types of travel experiences, like unique hikes or guided tours. Different...
Having worked for clients such as Timberland, ESPN, and Dunkin’, GYK Antler knows how to market for just about any company. The agency specializes in branding, marketing strategy, and media planning & buying, primarily catered towards midmarket clients in the field of consumer products and services.
GYK Antler usually produces videos for the campaigns of their clients. One such video was made for YORK Athletics, a sportswear retailer. The video was meant to feature the company’s “Worth The Fight” campaign, a campaign that focuses on community growth.
Corporate branding is the practice of creating and promoting a unique corporate brand name. Corporate branding focuses on establishing an identity around a business rather than around the business’s products or services.
Corporate branding includes the process of naming and promoting a business. The aim is to create certain associations and affiliations between consumers and the business, rather than the products alone.
Businesses engaging in corporate branding will promote the company name to build affiliations with products, services, and feelings in consumer’s minds.
Why Is Corporate Branding Important?
Corporate branding is important because it helps increase the company’s brand awareness among a wide consumer audience.
Corporate branding helps potential customers associate a company name and brand with its products and services, as well as its value. By promoting the corporate identity along with the products, customers grow to affiliate those products with the brand’s logo, color scheme, slogan, and other brand elements.
Forming this affiliation also helps businesses foster brand loyalty as customers begin to form a relationship with the brand. This ultimately gives the company a competitive advantage due to the increased awareness and customer following.
How Do Branding Agencies Create Brand Guidelines?
Branding agencies employ teams of experts to help businesses identify and outline core elements of their brand. The brand elements included in brand guidelines may include:
Brand story
Brand signature
Logo
Colors
Typography and fonts
Branding agencies create brand guidelines by:
Understanding the brand story: Branding agencies will spend time getting to know the company leadership and understanding the history, mission and vision of the business. Once they understand the brand story, they can create a synopsis for the company’s brand guidelines.
Creating a brand signature: A brand signature combines a company’s name and logo and serves as a clear identifier for the brand. Branding agencies help businesses establish specifications for a brand signature and communicate those specifications in the brand guidelines.
Establishing logo guidelines: Branding agencies can help businesses establish requirements and guidelines for the use of their logo. Branding experts can advise businesses on correct sizing and rendering of the company logo for the branding guidelines or style guide.
Breaking down the brand’s colors: Branding agencies often include experts on colors that can assist businesses in choosing the right primary and secondary colors for the company’s style guide. These experts also help outline the correct uses for the colors online and in print in the brand guidelines.
Outlining the company’s typography and fonts: Branding experts understand how to establish visual hierarchy with different font sizes. Fonts are important to communicate in a style guide for internal and external teams. Branding agencies can find the best way to communicate the specific uses of company fonts.
