Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.
If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.
Luckily, Boston has some of the best brand agency to hire. Use our list to find and connect with brand agency in Beantown. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.
NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.
Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.
Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...
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Brand Naming for IMBU
IMBU is a product development company that was in need of a snappy and memorable name. NameStormers worked with them to develop a name that was light and colorful, like the brand's approach to textiles and manufacturing...
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Bye Bye Boring beverage names
Name Stormers helped Angry Orchard find a creative name for their hard cider line. Surrounded by traditional names, Angry Orchard stands out and excites the consumer.
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Branding for Canon PowerShot
Canon USA hired NameStormers to help them develop a name for a new digital camera. The name needed to relate to empowering the user to take their own incredible photos. The team decided on the name PowerShot. The name was...
When companies like Acura need an effective and fast way to identify their brand voice, they turn to Blackcoffee. This Boston-based brand development agency has been providing branding strategies for brands throughout the world for years, and has established itself as a major name in high-end branding.
AdTech is a company that’s achieved significant success but was looking to reach the next level. They turned to Blackcoffee for the opportunity to improve their brand’s impact, and Blackcoffee delivered a robust branding strategy that led to increased business and brand awareness.
A NEW IDENTITY FOR A NEW BRAND: FROM STRATEGY AND MESSAGING THROUGH NAMING AND VISUAL IDENTITY, BLACKCOFFEE WORKED TO DEFINE AND ARTICULATE THIS COMPLETE DATA-IN-MOTION SECURITY STACK.Entering a new category is...
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ohDEER | rebranding
A FRANCHISE LOOKING TO INCREASE OVERALL MARKET SHARE TO BECOME THE PREFERRED CHOICE FOR DEER, TICK, AND MOSQUITO CONTROL.We began by reassessing the brand's value proposition to develop a strategy backed by a single...
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PREMARRA | brand naming
A PROOF OF CONCEPT BRAND GETS A PREMIUM ITALIAN BRAND NAME.This early-stage startup approached Blackcoffee with only the vision for creating a premium dress shirt brand that would simplify the retail process by removing...
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Boloco | Branding
BOLOCO LETS PEOPLE CREATE THEIR OWN BURRITOS, SO WE BUILD A FLEXIBLE BRAND STRATEGY AND IDENTITY SYSTEM, ALLOWING THE RESTAURANT CHAIN TO MIX IT UP WHILE STATING ON BRAND.While the core message, and guarantee, remains...
Mastering brand design is an essential need in today’s market. That’s why brands everywhere have turned to the U.S.-based Ora Brand Strategy + Design, LLC for branding services expertise that leads to real results. When a brand needs to shine brighter in a range of media with an agency they can depend on, they turn to Ora Brand Strategy + Design, LLC.
When one Ora Brand Strategy + Design, LLC client found themselves lacking an effective brand strategy, they came to Ora Brand Strategy + Design, LLC to help them boost brand perception. Ora Brand Strategy + Design, LLC delivered brand strategy results that allowed their client to increase business on-schedule and within their budget.
Ora translated the functional and aspirational aspects of this solar energy company into a dynamic brand.
The brand system consists of:
Name + Tagline
Logo
Brand Guide
Website
PPT Template
Trade Journal Ad
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SoulBuffalo - take action on...
SoulBuffalo takes business leaders, sustainability executives, and innovation teams on inspiring, immersive trips around the world to face global challenges head on.
As a rapidly growing start-up whose clients are...
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Abilyn's Brand Identity
Abilyn's Frozen Bakery brings a surprising twist to the classic New England ice cream parlor: their products take the form of a familiar baked treat, created with ice cream instead of dough. Hand-crafted, Abilyn's creates...
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DesignLights Consortium...
The DesignLights Consortium (DLC), a non-profit organization and champion of energy efficiency in the commercial lighting industry, asked Ora to re-energize their brand.
The brand system consists of:
Brand...
With a passion for both strategy and design, CommCreative has provided digital strategy work for clients like Johnson Controls. Based in Massachusetts, CommCreative brings a long history of success to each project they complete.
When Bose was just a new brand looking to make an impact, CommCreative crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by CommCreative designers and strategists.
View the case study on our website at: https://www.commcreative.com/creative/beyond-identity/
Beyond Identity came to us with just their name. Well, and an amazing proposition. Completely eliminating passwords for good....
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OOFOS – Case Study: Creative,...
Check out the case study on our website, here: https://www.commcreative.com/work/oofos, which features insight to our e-commerce, website, and integrated marketing strategy.
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PTC – Case Study: Brand...
View the case study on our website here: https://www.commcreative.com/work/ptc-creo-50PTC tasked us with creating a teaser campaign that would create excitement for the upcoming release of Creo 5.0. We needed to inspire...
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RSA Conference – Case Study:...
View the case study on our website at: https://www.commcreative.com/work/rsa
Each year, we're tasked with bringing the RSA Conference theme to life and implementing an integrated marketing strategy to grow revenue.
What do Thomson Reuters and Fidelity have in common? They’ve both turned to Cleveland Design for graphic design and marketing expertise. This Boston-based agency has already made major waves with work for enterprise clients and startups alike.
When Honeywell launched a platform targeting their unique users, Cleveland Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.
For Thomson Reuters, we created a talent recruitment campaign for use worldwide. We developed the theme “Bring your passion” and brought it to life with a design that is vibrant, engaging and (of course) brand compliant.
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Grace Hopper Conference
To support Thomson Reuters’ presence at the Grace Hopper Conference celebrating women technologists, we saw an opportunity to extend the corporate brand into new territory. We created a unique look and...
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Intern Program at Thomson Reuters
This campaign consists of a variety of elements for the Intern Program at Thomson Reuters. Learning guides, internal intranet site with an interactive element to step through the learning process, and follow up assessment.
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CompuMark Ad Campaign
When longtime client CompuMark wanted to dial up the volume on its message of market leadership, the Cleveland Design team was ready. We delivered a print advertising campaign that combined bold headlines with dramatic...
With an impressively robust client list that includes names like 4Ocean, North Street Creative empowers brands with branding and design. Founded on design-first principles, this New York-based firm offers an emphasis on helping brands drive change.
One example of North Street Creative’s experience is their work for American Express, one of the world’s respected brands. North Street Creative helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.
We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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Boston Trust Walden
We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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Boston Trust Walden
We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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Ruby-Collins General Contractors
Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects.
Despite their experience and success, Ruby-Collins’ existing branding and...
Rugged Coastal clients include Weight Watchers, and they specialize in providing a design-centric approach to branding and advertising for their clients. With a focus on emphasizing the most vital elements of brand messaging, Rugged Coastal was founded on forward-thinking principles in Maine.
When Geary Brewing Company needed a complete overhaul of their brand approach, they turned to Rugged Coastal. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.
Pepper's Landing needed a distinctive and visually attractive new brand identity. Rugged Coastal created an all-encompassing branding strategy that entirely updated their look. This resulted in a more professional and...
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Brand Identity for Konbit Sante
Konbit Sante came to Rugged Coastal looking for a new brand identity for their nonprofit. Rugged Coastal created a bright and contemporary look. This led to increased perceived authority and a more professional public...
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Brand Identity for Clynk
Rugged Coastal was contracted by Clynk, a bottle recycling company, to refresh their brand identity and positioning. Rugged Coastal created a bold strategy that not only helped them improve their visual design but also...
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Twelve Weight
Branding, packaging, and digital marketing for a fly fishing company.
Davis Advertising is an independent agency based in Worcester, Mass. that offers media production, design, and marketing solutions. They are experts in advertising, branding, and media planning and buying for small and mid-market firms in the fields of financial and business services.
One of Davis Advertising’s projects involved working with Yesway Stores. Davis Advertising produced a short animation for the company that showcased their rewards program. The video was posted on social media.
PearTree Design works with small to mid-sized businesses to help them establish and market powerful and enduring brands. Their full-service agency offers everything from branding and content strategy to graphic design and print advertising.
A recent example of their work was designing an identity system for a buildings technology company Stellar. PearTree Design crafted a logo and visual system impactful enough to resonate yet flexible enough to fit mediums that ranged from business cards to vehicle wraps.
Stellar is a building technologies company that was in need of brand design. PearTree Design, LLC completed the branding project for them including vehicle, apparel, and website design.
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Brand Design
Brand Design
Brand Design for this building technologies company, including vehicle, apparel and website design
Grant Marketing is a Boston-based marketing agency that lets you focus on your products while they focus on your growth. The agency specializes in branding, digital strategy, and marketing strategy for small and mid-market businesses in the fields of consumer products, manufacturing, and healthcare.
As an example of their work, Grant Marketing designed a website for Hobson & Motzer. Hobson & Motzer is a medical devices company that had Grant Marketing design their website with a simple, minimalist interface and mobile compatibility.
Cintri designed content for the modern viewer that cuts through the digital noise for numerous brands, including PGA, Red Bull, and Siemens. They specialize in video production, advertising, and branding services for companies of all sizes. Cintri works to elevate their clients, primarily in the media, advertising, and marketing industries, to new heights through measurable results.
Cintri provided a technology startup with full-scale video production services for promotional purposes. After the client described their vision, Cintri created storyboards, designed animations, filmed content, and edit the final cut. Internal stakeholders praised the promotional video's futuristic aesthetic and Cintri's responsiveness.
The Highlight Reel is a compilation of our commercial work and features content from around the world.
https://www.cintri.media/reel
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Cintri Animation Reel
The animation Reel is a compilation of work from the Cintri VFX team. Utilizing a variety of pure animations and 3D integrations to generate visual realism we’ve put together our best work from 2019 & 2020...
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Red Bull Crashed Ice
February 2019 Boston experienced an exhilarating race unlike any other. Fenway debuted, with scaffolding built hundreds of feet high to facilitate the race. Red Bull Crashed Ice features some of the best and most diverse...
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PGA of America Assistant...
Cintri partnered with PGA of America and produced a commercial recapping the National Car Rental Assistant Championship located at Renaissance Club in Massachusetts. From the core commercial, Cintri created a multitude of...
Webby Central's clients include GameMob, and they specialize in providing a design-centric approach to web design for their clients. With a focus on emphasizing the most vital elements of brand messaging, Webby Central was founded on forward-thinking principles in Massachusetts.
When Sundown needed a complete overhaul of their brand approach, they turned to Webby Central. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful, and successful.
The “Atmosphere” is an absolute zone of classic furniture, stylish home accessories, decorative lightings, & flooring solutions. Located in Riyadh city, their flagship boutique is leading in the extended network...
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Welcome Dinner Braunschweig
Whatever the culture is, food brings people together. Welcome dinner is a platform where host and guests exchange their thoughts and enjoy a delightful evening with appetizing recipes.
Business Needs
The sole objective...
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TransFast
Trans Fast is an online platform that provides the smartest solution to send and receive international payments. Send money to your beloved ones staying abroad at great international exchange rates and low fees from Trans...
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Interlink Pro
Interlink Pro is an Ireland based professional hub capable to act as a platform to conference across interpreters and recruiters with the motto to bridge the gap between interpreting providers and interpreters.
Business...
Having worked for clients such as Timberland, ESPN, and Dunkin’, GYK Antler knows how to market for just about any company. The agency specializes in branding, marketing strategy, and media planning & buying, primarily catered towards midmarket clients in the field of consumer products and services.
GYK Antler usually produces videos for the campaigns of their clients. One such video was made for YORK Athletics, a sportswear retailer. The video was meant to feature the company’s “Worth The Fight” campaign, a campaign that focuses on community growth.
Projects by AG has over 10 years of branding and marketing experience based in their office in Boston. They are experts in both branding and marketing strategy, with their branding services primarily focused on brand strategy for their clients.
As an example of their work, Projects by AG helped Melboss Music enter a competitive market to develop a new community of music professionals and artists. Projects by AG established Melboss Music’s brand with the help of the press and social media, as well as other methods like launch events and partnerships.
THE CHALLENGE: Building, differentiating and marketing a brand new -- global minded -- tech startup entering a cluttered and competitive market with hopes to build a new kind of community for music artists and...
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Agencia Petra
THE CHALLENGE: Establish reputation as Brazil's top entertainment focused technology and digital marketing agency, while also expand into Canada and U.S. (LA and NYC) markets through partnerships and opportunities with U...
Recognizable brands worldwide have employed Adrenaline Agency to bring their branding needs to the next level. Based in Atlanat, Adrenaline Agency was founded with a focus on helping brands evolve into their best, most user-friendly selves.
When their client needed a more impactful and effective strategy for reaching goals nationwide, Adrenaline Agency provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.
After our team established the look and feel for Credit Union of Texas' prototype branch, the task was bringing this idea to life at its high-profile, new-build flagship on a prominent corner in a trendy Dallas...
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Citizens National Bank
After years without any notable branch or brand updates, Citizens National Bank had begun to experience lower consideration from retail and commercial customers. As competition in the market increased, CNB felt they...
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Citizens National Bank
After years without any notable branch or brand updates, Citizens National Bank had begun to experience lower consideration from retail and commercial customers. As competition in the market increased, CNB felt they...
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Origin Bank
The bank had three main goals. The first was to create a new brand that still retained the organization’s legacy culture and values. This brand needed to be new and fresh, but at the same time, reflect more of an...
What do Cvent and MIT Sloan have in common? They’ve both turned to Monderer Design for branding expertise. This Massachusetts-based agency has already made major waves with work for enterprise clients and startups alike.
When CanaccordGenuity launched a platform targeting their unique users, Monderer Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.
We branded the world’s largest event-tech conference. Cvent is a market-leading meetings, event, and hospitality technology provider, whose conference in Las Vegas and London brings together more than 4,000...
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Concentric Branding
Concentric is a software company that develops Concentric Market™, a complex science-based simulator that helps companies design the right go-to-market strategy. After a brand audit evaluating client engagement...
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Family Independence Initiative
We designed and developed a new website for Family Independence Initiative (FII), a national non-profit organization that partners with families to make poverty escapable.FII is not your typical non-profit. The FII...
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Nightingale Sleep System
We created an identity, branding system, product package, and comprehensive suite of supporting materials for Cambridge Sound Management’s first consumer product, Nightingale. This innovative device is the first smart...
This established branding company counts major brands like Nudge among their clients. Based in New Hampshire, ABIGAIL WHITE CO. brings a bright and impactful approach to each unique enterprise project they take on.
Summit Reading creates products for clients around the world. They turned to ABIGAIL WHITE CO. for a focused strategy that would highlight their unique brand voice and audience. ABIGAIL WHITE CO. delivered with highly modern and striking approach focused on making an impact.
Jack Morton Worldwide counts impressive brands among their key clients. So it’s no wonder that this Boston-based firm has achieved widespread success in a wide range of industries for their targeted branding work.
One example of their web development success comes from a globally recognized brand. Jack Morton Worldwide helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.
Reebok continues to make great strides with the 18-25 year old fashion-conscious consumer. This time it was with a stand-out brand experience at ComplexCon Chicago.
For the brand’s second showing in the event series...
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DockerCon - The world’s first...
We decided to show everyone that Docker does enterprise differently, by building the world’s first 5,000-person, live multi-player video game!
For the full case study, visit: http://www.jackmorton...
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Staples 'Work It. Live It' event...
Staples is a 30-year-old iconic American brand with a significant B2B business that was undergoing a major reinvention impacting the entire organization. Coming off a recent company acquisition by a private equity firm...
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Ericsson Mobile World Congress 2019
The Beat. At MWC 2019, we set out to create an immersive brand presence in which Ericsson’s most important customers could see, hear and experience Ericsson’s relentless beat of innovation; a visceral expression of 5G...
36creative has offered creative marketing and branding solutions to clients across the Greater Boston region since 2004. They are experts in marketing strategy, web design, and web development for clients that work in the fields of business services, financial services, and consumer products.
As an example of their work, 36creative partnered with Marathon Sports to unify and revamp the retailer's brand identity. Following a thorough research phase, 36creative distilled the client's brand essence to leverage across brand collateral. The team also developed and designed an e-commerce website that caters to the retailer's target audience.
Meet our team of experts and discover our agency culture.
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Marathon Sports Website Design
Website design and development for Marathon Sports. Ecommerce.
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Boston Children's Hospital Promo...
Boston Children's Hospital is on the forefront of medicine. They hired 36 to create a promotional video for their Stem Cell Program, which was debuted at a fundraising event hosted by the owner of the Boston Celtics...
Renowned brands like Slack, FedEx, and Symantec trust StudioRd Design to build and enhance their brand identities. An independent graphic design and branding studio, they work with clients of all sizes and industries.
They partnered with The Logic to create a brand and identity for the subscription-based news site from scratch. Working side-by-side with the news site’s content platform partner, they created a clean publishing website on a WordPress backend and continue to provide ongoing support and push features as the company grows and expands user base.
Morgan Fischer is the swiss army knife of corporate leasing. With a nimble team, Morgan is able to manage the corporate real estate procurement process - end-to-end - for spaces of any size. We partnered closely with...
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Corero
Corero, a network security company and leader in real-time, high-performance DDoS defense solutions, had polled top technology decision makers and security experts at the 2017 RSA Security Conference and needed a clear...
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The Logic
The Logic is a subscription-based news site focusing on the technology and innovation economy within Canada. We partnered closely with The Logic team to create a brand and identity from scratch. Working side-by-side with...
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Sookasa
Sookasa is the only all-in-one enterprise CASB and SaaS security provider to audit activity, protect data end-to-end, and enforce policies on Dropbox, Google Drive, OneDrive, and Slack. We helped the Sookasa team...
DC&Co works with clients to change the way they manage their brands through bespoke design solutions. They specialize in graphic design, branding, and web design for clients ranging from small startups to large businesses in various fields, such as advertising, health care, and IT.
As an example of their work, DC&Co partnered with Acrolinx, a content agency. DC&Co designed the company’s website.
Many enterprise clients count LOTUS as their dependable video production experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Los Angeles-based agency is certainly here to make an impact.
One LOTUS client is a globally recognized leader in their sector, and LOTUS has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.
Pagano Media crafts impactful digital solutions, garnering recognition like the W3 award, the Communicator award, and the Davey award for their work. They are a full-service creative agency, working mainly with clients in the business services, consumer products, and financial services industries.
They partnered with Esler Companies to create an engaging web design captures the entrepreneurial spirit of the fast-growing company. The new website conveys Esler’s story through creative copy, custom infographics, illustrations, video, animation, and photography to attract top-notch talent.
Bank customer speaks to what sets Rockland Trust apart from the competition for promotional purposes, and, in return, is given the video to promote his oyster farming company.
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Business as Agent of World Benefit
A three-minute animated video conveys a global initiative to identify businesses as agents of world benefit and amplify impact to improve lives. Responsibilities include scripting, storyboarding, designing graphics...
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esler.com
An engaging web design captures the entrepreneurial spirit of this fast-growing company, conveying the organization's story through creative copy and custom infographics, illustrations, video, animation and photography to...
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adcole.com
A bold web design with customer-centric navigation facilitates product exploration and purchase for this leading industrial metrology manufacturer.
Intersecting Knowledge, LLC believes in creative thinking and business logic as the best ways to develop effective solutions for businesses. They provide web design, branding, and logo solutions for small businesses, with their branding services focused on brand messaging, brand strategy, and more.
As an example of their work, Intersecting Knowledge, LLC once partnered with VetCor, a veterinarian service. Intersecting Knowledge, LLC helped reshape the company’s brand identity and provided a new logo for them as well.
VetCor’s corporate identity,logo and visual language was in need of a new modern feel that better reflected their vivacious personality and focus on community both within and outside of their organization.
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VetCor Website Redesign
IK updated VetCor's Corporate Website to represent the new brand identity and improve the overall navigation and customer experience. IK also developed a system of flexible web templates for the practice websites to...
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Lone Star Overnight Website
Lone Star Overnight or LSO is a regional player in the shipping industry with an attitude larger than the big boys. To support that Texas sized ethos IK partnered with LSO to completely rethink their web experience. A...
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Knotty Groom Brand Identity
The Knotty Groom is a traveling men’s stylist. Men are often left out of the market of
Wedding Day self-care. The Knotty Groom focuses specifically on mens hair and facial
hair styling for big events. IK was engaged to...
With an impressively robust client list that includes major enterprise brands, Tactical-Moves Inc. empowers brands with web design. Founded on design-first principles, this Boston-based firm offers an emphasis on helping brands drive change.
One example of Tactical-Moves Inc.’s experience is their work for one of the world’s respected global brands. Tactical-Moves Inc. helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.
Start-up company needing a digital footprint in a highly competitive market. Designed a mobile website and created online listings and social media accounts and optimized for local search. Local SEO, Social Media Marketing
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Financial Website
Start-up company needing a digital footprint to compete with a competitive market, insurance and financial services. Designed a mobile website and incorporated podcasts, youtube and radio shows. Optimized for local search
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Pest Control Website Digital...
Start-up company needing a digital footprint. Designed a mobile website and created online listings and social media marketing. Local SEO project with reputation management
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Moving Company
Website refresh project with reputation management. Optimized website and local listings for search.
Having delivered results to brands that include Hollister Staffing, Fort Point Design brings brands to the next level with web and mobile application design. Focused on delivering proven design strategies that meet key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class client service.
One example of Fort Point Design’s experience is their work for ecommerce companies looking to highlight their services online. Fort Point Design helps them target their audience of customers with web or mobile application capabilities that rival much larger agencies. This results in customer-facing products that sets them apart from the competition.
Fort Point Design provided creative strategy, responsive web design & development for DogWatch Hidden Fences. The website now serves as an excellent showcase for the client and their reviews, products, and services.
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DogWatch Hidden Fences
Fort Point Design delivered creative strategy, responsive web design & development for Dogwatch in order to help them showcase their product and help customers understand how it works.
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DogWatch Hidden Fences
DogWatch Hidden Fences
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Hollister Staffing
Creative strategy, responsive web design & development
AMW Marketing offers comprehensive yet affordable marketing solutions that are catered to nonprofit organizations. The firm offers everything from advertising and branding to marketing strategy as well as media planning and buying for small and medium-sized clients in the fields of healthcare, hospitality, and education.
While they do work with nonprofits, AMW Marketing also works with other companies, such as the Marriot group of hotels. AMW Marketing developed a brochure as part of a branding piece for the hotel and resort chain.
Corporate branding is the practice of creating and promoting a unique corporate brand name. Corporate branding focuses on establishing an identity around a business rather than around the business’s products or services.
Corporate branding includes the process of naming and promoting a business. The aim is to create certain associations and affiliations between consumers and the business, rather than the products alone.
Businesses engaging in corporate branding will promote the company name to build affiliations with products, services, and feelings in consumer’s minds.
Why Is Corporate Branding Important?
Corporate branding is important because it helps increase the company’s brand awareness among a wide consumer audience.
Corporate branding helps potential customers associate a company name and brand with its products and services, as well as its value. By promoting the corporate identity along with the products, customers grow to affiliate those products with the brand’s logo, color scheme, slogan, and other brand elements.
Forming this affiliation also helps businesses foster brand loyalty as customers begin to form a relationship with the brand. This ultimately gives the company a competitive advantage due to the increased awareness and customer following.
How Do Branding Agencies Create Brand Guidelines?
Branding agencies employ teams of experts to help businesses identify and outline core elements of their brand. The brand elements included in brand guidelines may include:
Brand story
Brand signature
Logo
Colors
Typography and fonts
Branding agencies create brand guidelines by:
Understanding the brand story: Branding agencies will spend time getting to know the company leadership and understanding the history, mission and vision of the business. Once they understand the brand story, they can create a synopsis for the company’s brand guidelines.
Creating a brand signature: A brand signature combines a company’s name and logo and serves as a clear identifier for the brand. Branding agencies help businesses establish specifications for a brand signature and communicate those specifications in the brand guidelines.
Establishing logo guidelines: Branding agencies can help businesses establish requirements and guidelines for the use of their logo. Branding experts can advise businesses on correct sizing and rendering of the company logo for the branding guidelines or style guide.
Breaking down the brand’s colors: Branding agencies often include experts on colors that can assist businesses in choosing the right primary and secondary colors for the company’s style guide. These experts also help outline the correct uses for the colors online and in print in the brand guidelines.
Outlining the company’s typography and fonts: Branding experts understand how to establish visual hierarchy with different font sizes. Fonts are important to communicate in a style guide for internal and external teams. Branding agencies can find the best way to communicate the specific uses of company fonts.
