June 2022

Top Brand Consulting Firms in Boston

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, Boston has some of the best brand agency to hire. Use our list to find and connect with brand agency in Beantown. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in Beantown

  • 1
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    When companies like Acura need an effective and fast way to identify their brand voice, they turn to Blackcoffee. This Boston-based brand development agency has been providing branding strategies for brands throughout the world for years, and has established itself as a major name in high-end branding.

    AdTech is a company that’s achieved significant success but was looking to reach the next level. They turned to Blackcoffee for the opportunity to improve their brand’s impact, and Blackcoffee delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 100% Branding
    ohDEER | rebranding

    ohDEER | rebranding

    A FRANCHISE LOOKING TO INCREASE OVERALL MARKET SHARE TO BECOME THE PREFERRED CHOICE FOR DEER, TICK, AND MOSQUITO CONTROL. We began by reassessing the brand's value proposition to develop a strategy backed by a single...
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    Boloco | Branding

    Boloco | Branding

    BOLOCO LETS PEOPLE CREATE THEIR OWN BURRITOS, SO WE BUILD A FLEXIBLE BRAND STRATEGY AND IDENTITY SYSTEM, ALLOWING THE RESTAURANT CHAIN TO MIX IT UP WHILE STATING ON BRAND. While the core message, and guarantee, remains...
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    AdTech | rebranding

    AdTech | rebranding

    ADTECH IS THE #1 HOT GLUE BRAND IN THE WORLD, AND THE INDUSTRY LEADER IN HOT MELT TECHNOLOGY   Together with AdTechs senior leadership, Blackcoffee researched the market and category to determine a defensible brand...
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    Privafy | branding

    Privafy | branding

    A NEW IDENTITY FOR A NEW BRAND: FROM STRATEGY AND MESSAGING THROUGH NAMING AND VISUAL IDENTITY, BLACKCOFFEE WORKED TO DEFINE AND ARTICULATE THIS COMPLETE DATA-IN-MOTION SECURITY STACK. Entering a new category is...
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  • 2
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Framingham, MA

    With a passion for both strategy and design, CommCreative has provided digital strategy work for clients like Johnson Controls. Based in Massachusetts, CommCreative brings a long history of success to each project they complete.

    When Bose was just a new brand looking to make an impact, CommCreative crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by CommCreative designers and strategists.

    SERVICES
    • 100% Branding
    • 25% Advertising
    • 20% Digital Strategy
    • 40% Other
    Beyond Identity – Case Study:...

    Beyond Identity – Case Study:...

    View the case study on our website at: https://www.commcreative.com/creative/beyond-identity/ Beyond Identity came to us with just their name. Well, and an amazing proposition. Completely eliminating passwords for good....
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    VIDEO: AFC Cable - MC Glide™...

    VIDEO: AFC Cable - MC Glide™...

    Atkore™ AFC Cable Systems, a leading manufacturer of electric cables, had developed an innovative new cable, MC Glide™, which makes it much easier for electrical contractors to pull it through metal studs. They needed...
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    OOFOS – Case Study: Creative,...

    OOFOS – Case Study: Creative,...

    Check out the case study on our website, here: https://www.commcreative.com/work/oofos, which features insight to our e-commerce, website, and integrated marketing strategy.
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    VIDEO: Flooring America | Man Cave

    VIDEO: Flooring America | Man Cave

     
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  • 3
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Quincy, MA

    What do Thomson Reuters and Fidelity have in common? They’ve both turned to Cleveland Design for graphic design and marketing expertise. This Boston-based agency has already made major waves with work for enterprise clients and startups alike.

    When Honeywell launched a platform targeting their unique users, Cleveland Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 100% Branding
    • 30% Graphic Design
    • 10% Web Design
    Global Talent Recruitment Campaign

    Global Talent Recruitment Campaign

    For Thomson Reuters, we created a talent recruitment campaign for use worldwide. We developed the theme “Bring your passion” and brought it to life with a design that is vibrant, engaging and (of course) brand compliant.
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    Grace Hopper Conference

    Grace Hopper Conference

    To support Thomson Reuters’ presence at the Grace Hopper Conference celebrating women technologists, we saw an opportunity to extend the corporate brand into new territory. We created a unique look and...
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    Intern Program at Thomson Reuters

    Intern Program at Thomson Reuters

    This campaign consists of a variety of elements for the Intern Program at Thomson Reuters. Learning guides, internal intranet site with an interactive element to step through the learning process, and follow up assessment.
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    CompuMark Ad Campaign

    CompuMark Ad Campaign

    When longtime client CompuMark wanted to dial up the volume on its message of market leadership, the Cleveland Design team was ready. We delivered a print advertising campaign that combined bold headlines with dramatic...
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Malden, MA

    Trellis creates solutions for customers that not only accomplish their short term goals but position them for future growth. Their talented team of tech experts specializes in e-commerce solutions as well as web design and development. 

    A recent example of their work was redesigning the website for Wine Enthusiast magazine. As a leading provider of alcohol-related content, Trellis crafted the site to be capable of hosting their massive amount of content with a user experience that was simple to navigate. 

    SERVICES
    • 100% Branding
    • 40% E-Commerce Development
    • 20% Marketing Strategy
    • 35% Other
    Shopify+ Redesign & Rebuild

    Shopify+ Redesign & Rebuild

    Trellis developed a highly customized Shopify experience for Slate Milk to encapsulate the brand that was so unique. We added a subscription integration service with the help of our partners at Recharge. We also ensured...
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    NOBULL: Shopify Plus

    NOBULL: Shopify Plus

      The combination of the right tools and the perfect design collaboration has yielded a site that represents the NOBULL brand exactly as intended. We focused on showcasing their products first and foremost, with a fluid...
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    '47 Brands: Shopify Plus

    '47 Brands: Shopify Plus

    Trellis worked with '47 on a scope of work to redesign and reimplement a Shopify theme that would help grow their business. After working through a large portion of 2019 together we were able to launch a new site in 2020...
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    Charlie Hustle: Shopify Plus

    Charlie Hustle: Shopify Plus

      The founders of Charlie Hustle have a sharp eye for design - and they could tell that their online presence was in danger of crossing the line from “classic vintage” to outdated. Their original website was also...
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  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Boston, MA

    Webby Central's clients include GameMob, and they specialize in providing a design-centric approach to web design for their clients. With a focus on emphasizing the most vital elements of brand messaging, Webby Central was founded on forward-thinking principles in Massachusetts.

    When Sundown needed a complete overhaul of their brand approach, they turned to Webby Central. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful, and successful.

    SERVICES
    • 100% Branding
    • 20% Digital Strategy
    • 10% Web Design
    • 10% Other
    Atmosphere

    Atmosphere

    The “Atmosphere” is an absolute zone of classic furniture, stylish home accessories, decorative lightings, & flooring solutions. Located in Riyadh city, their flagship boutique is leading in the extended network...
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    Welcome Dinner Braunschweig

    Welcome Dinner Braunschweig

    Whatever the culture is, food brings people together. Welcome dinner is a platform where host and guests exchange their thoughts and enjoy a delightful evening with appetizing recipes. Business Needs The sole objective...
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    TransFast

    TransFast

    Trans Fast is an online platform that provides the smartest solution to send and receive international payments. Send money to your beloved ones staying abroad at great international exchange rates and low fees from Trans...
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    Interlink Pro

    Interlink Pro

    Interlink Pro is an Ireland based professional hub capable to act as a platform to conference across interpreters and recruiters with the motto to bridge the gap between interpreting providers and interpreters. Business...
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  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    Cintri designed content for the modern viewer that cuts through the digital noise for numerous brands, including PGA, Red Bull, and Siemens. They specialize in video production, advertising, and branding services for companies of all sizes. Cintri works to elevate their clients, primarily in the media, advertising, and marketing industries, to new heights through measurable results.

    Cintri provided a technology startup with full-scale video production services for promotional purposes. After the client described their vision, Cintri created storyboards, designed animations, filmed content, and edit the final cut. Internal stakeholders praised the promotional video's futuristic aesthetic and Cintri's responsiveness. 

    SERVICES
    • 100% Branding
    • 80% Video Production
    • 25% Advertising
    Dune x Walmart Pain Box

    Dune x Walmart Pain Box

    Dune is a 2021 American epic science fiction film directed by Denis Villeneuve. Dune was produced by Legendary Pictures & distributed by Warner Bros. Pictures. The film was released on HBO MAX & IMAX Theatres on...
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    Cintri Tech Commercial

    Cintri Tech Commercial

    Cintri is a creative agency, collaborating with innovative technology brands. The Cintri Technology Commercial demonstrates how we uniquely integrate the “Story-Showing” approach in technology. By leveraging a unique...
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    Cascade XRS Helmet Release

    Cascade XRS Helmet Release

    Cascade has established itself as the leader in the lacrosse helmet, headgear and eye mask categories. In June 2021, Cascade released its newest helmet the XRS. The XRS combines all of Cascade’s best protection-first...
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    Libre Commercial

    Libre Commercial

    Libre is revolutionizing manufacturing software. Cintri uniquely produced Libre's core commercial through 3D animation demonstrating the platform's core functionality. In order to highlight how Libre connects the digital...
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  • 7
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Norwood, MA

    PearTree Design works with small to mid-sized businesses to help them establish and market powerful and enduring brands. Their full-service agency offers everything from branding and content strategy to graphic design and print advertising.

     

    A recent example of their work was designing an identity system for a buildings technology company Stellar. PearTree Design crafted a logo and visual system impactful enough to resonate yet flexible enough to fit mediums that ranged from business cards to vehicle wraps.

    SERVICES
    • 100% Branding
    • 30% Graphic Design
    • 10% Web Design
    Brand Design for Stellar

    Brand Design for Stellar

    Stellar is a building technologies company that was in need of brand design. PearTree Design, LLC completed the branding project for them including vehicle, apparel, and website design.
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    Brand Design

    Brand Design

    Brand Design

    Brand Design

    Brand Design for this building technologies company, including vehicle, apparel and website design
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  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Boston, MA

    Grant Marketing is a Boston-based marketing agency that lets you focus on your products while they focus on your growth. The agency specializes in branding, digital strategy, and marketing strategy for small and mid-market businesses in the fields of consumer products, manufacturing, and healthcare.

    As an example of their work, Grant Marketing designed a website for Hobson & Motzer. Hobson & Motzer is a medical devices company that had Grant Marketing design their website with a simple, minimalist interface and mobile compatibility.
     

    SERVICES
    • 100% Branding
    • 20% Content Marketing
    • 20% Marketing Strategy
    • 30% Other
    Grant Marketing for Manufacturing

    Grant Marketing for Manufacturing

    We are manufacturing! Grant Marketing overview video on how we help manufaturing companies with business growth.
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    Website Design

    Website Design

    A complete website design for a medical devices company
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    Logo Development

    Logo Development

    Logo examples
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    Photography

    Photography

    Photgraphy by Grant Marketing
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  • 9
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    Zero Negative Software clients include Vodafone Foundation, and they specialize in providing a design-centric approach to mobile app development for their clients. With a focus on emphasizing the most vital elements of brand messaging, Zero Negative Software was founded on forward-thinking principles in US.

    When the United Nations Development Program needed a complete overhaul of their brand approach, they turned to Zero Negative Software. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 100% Branding
    • 10% Web Design
    • 10% Web Development
    Mercedes-Benz

    Mercedes-Benz

    Zero Negative was contracted by Mercedes-Benz to produce a new website for their Southern European markets that would better reflect the timeless elegance of the Mercedes-Benz brand in the target regions. Zero Negative...
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    Curative Biotech

    Curative Biotech

    Curative Biotech is an innovative biopharmaceutical company with the mission to develop therapeutics, medical devices, or diagnostics at an accelerated pace to fulfill the unmet needs of patients with rare diseases. Zero...
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    KFC

    KFC

    KFC hired Zero Negative to build a website for their expansion into a new region. Although KFC has long been a household name in the United States, there are still emerging markets that are unfamiliar with the KFC brand....
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    Travel App

    Travel App

    For this project, Zero Negative designed an app to bring together adventure lovers and tour providers. Users of the app can search for different types of travel experiences, like unique hikes or guided tours. Different...
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.

    Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.

    SERVICES
    • 100% Branding
    Carmax

    Carmax

    Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...
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    Angry Orchard for Boston Beer...

    Angry Orchard for Boston Beer...

    The Need Alcoholic cider-making is an age-old tradition. When water was scarce or contaminated, cider was a go-to drink. Over time, however, cider began to get a bad rap since it was not really beer, not quite wine, and...
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    Cherubs for NatureSweet

    Cherubs for NatureSweet

    NatureSweet enlisted the help of NameStormers to brand their grape tomatoes for the club retail channel. Grape tomatoes were replacing cherry and Roma tomatoes because of their sweeter flavor and ideal size....
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    Hilton Tru

    Hilton Tru

    The Need Hilton came to Namestormers with the goal to gain more share in the midscale price hotel space. The target customers were millennials and travelers early in their traveling years or careers who typically look for...
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  • 11
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Arlington, MA

    Mastering brand design is an essential need in today’s market. That’s why brands everywhere have turned to the U.S.-based Ora Brand Strategy + Design, LLC for branding services expertise that leads to real results. When a brand needs to shine brighter in a range of media with an agency they can depend on, they turn to Ora Brand Strategy + Design, LLC.

    When one Ora Brand Strategy + Design, LLC client found themselves lacking an effective brand strategy, they came to Ora Brand Strategy + Design, LLC to help them boost brand perception. Ora Brand Strategy + Design, LLC delivered brand strategy results that allowed their client to increase business on-schedule and within their budget.

    SERVICES
    • 100% Branding
    • 70% Packaging Design
    • 30% Graphic Design
    • 10% Other
    Abilyn's Brand Identity

    Abilyn's Brand Identity

    Abilyn's Frozen Bakery brings a surprising twist to the classic New England ice cream parlor: their products take the form of a familiar baked treat, created with ice cream instead of dough. Hand-crafted, Abilyn's creates...
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    DesignLights Consortium Branding

    DesignLights Consortium Branding

    The DesignLights Consortium (DLC), a non-profit organization and champion of energy efficiency in the commercial lighting industry, asked Ora to re-energize their brand.  The brand system consists of:  Brand...
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    Ampion – Focus your energy.

    Ampion – Focus your energy.

    Ora translated the functional and aspirational aspects of this solar energy company into a dynamic brand. The brand system consists of:  Name + Tagline  Logo  Brand Guide   Website (they are no longer using our...
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    Basha Mediterranean Foods

    Basha Mediterranean Foods

    This product branding helped my client grow their distribution from a local sensation into a regional player.  Logotype Package Design System 
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  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Cambridge, MA

    What do Cvent and MIT Sloan have in common? They’ve both turned to Monderer Design for branding expertise. This Massachusetts-based agency has already made major waves with work for enterprise clients and startups alike.

    When CanaccordGenuity launched a platform targeting their unique users, Monderer Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 100% Branding
    • 20% Logo
    • 10% Web Design
    Cvent CONNECT 2019 Branding

    Cvent CONNECT 2019 Branding

    We branded the world’s largest event-tech conference. Cvent is a market-leading meetings, event, and hospitality technology provider, whose conference in Las Vegas and London brings together more than 4,000...
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    Concentric Branding

    Concentric Branding

    Concentric is a software company that develops Concentric Market™, a complex science-based simulator that helps companies design the right go-to-market strategy. After a brand audit evaluating client engagement...
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    Family Independence Initiative

    Family Independence Initiative

    We designed and developed a new website for Family Independence Initiative (FII), a national non-profit organization that partners with families to make poverty escapable. FII is not your typical non-profit. The FII...
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    Nightingale Sleep System

    Nightingale Sleep System

    We created an identity, branding system, product package, and comprehensive suite of supporting materials for Cambridge Sound Management’s first consumer product, Nightingale. This innovative device is the first smart...
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  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Newton, MA

    Renowned brands like Slack, FedEx, and Symantec trust StudioRd Design to build and enhance their brand identities. An independent graphic design and branding studio, they work with clients of all sizes and industries.

    They partnered with The Logic to create a brand and identity for the subscription-based news site from scratch. Working side-by-side with the news site’s content platform partner, they created a clean publishing website on a WordPress backend and continue to provide ongoing support and push features as the company grows and expands user base.

    SERVICES
    • 100% Branding
    • 30% Product Design
    • 20% Logo
    Forrester Urbane

    Forrester Urbane

    Morgan Fischer is the swiss army knife of corporate leasing. With a nimble team, Morgan is able to manage the corporate real estate procurement process - end-to-end - for spaces of any size. We partnered closely with...
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    Corero

    Corero

    Corero, a network security company and leader in real-time, high-performance DDoS defense solutions, had polled top technology decision makers and security experts at the 2017 RSA Security Conference and needed a clear...
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    The Logic

    The Logic

    The Logic is a subscription-based news site focusing on the technology and innovation economy within Canada. We partnered closely with The Logic team to create a brand and identity from scratch. Working side-by-side with...
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    Sookasa

    Sookasa

    Sookasa is the only all-in-one enterprise CASB and SaaS security provider to audit activity, protect data end-to-end, and enforce policies on Dropbox, Google Drive, OneDrive, and Slack. We helped the Sookasa team...
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  • 14
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    Boston, MA

    Jack Morton Worldwide counts impressive brands among their key clients. So it’s no wonder that this Boston-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from a globally recognized brand. Jack Morton Worldwide helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding
    • 80% Video Production
    • 35% Event Marketing & Planning
    • 90% Other
    Reebok ComplexCon Chicago 2019

    Reebok ComplexCon Chicago 2019

    Reebok continues to make great strides with the 18-25 year old fashion-conscious consumer. This time it was with a stand-out brand experience at ComplexCon Chicago.  For the brand’s second showing in the event series...
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    DockerCon - The world’s first...

    DockerCon - The world’s first...

    We decided to show everyone that Docker does enterprise differently, by building the world’s first 5,000-person, live multi-player video game!  For the full case study, visit: http://www.jackmorton...
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    Staples 'Work It. Live It' event...

    Staples 'Work It. Live It' event...

    Staples is a 30-year-old iconic American brand with a significant B2B business that was undergoing a major reinvention impacting the entire organization. Coming off a recent company acquisition by a private equity firm...
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    Ericsson Mobile World Congress 2019

    Ericsson Mobile World Congress 2019

    The Beat. At MWC 2019, we set out to create an immersive brand presence in which Ericsson’s most important customers could see, hear and experience Ericsson’s relentless beat of innovation; a visceral expression of 5G...
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  • 15
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Boston, MA

    Having worked for clients such as Timberland, ESPN, and Dunkin’, GYK Antler knows how to market for just about any company. The agency specializes in branding, marketing strategy, and media planning & buying, primarily catered towards midmarket clients in the field of consumer products and services.

    GYK Antler usually produces videos for the campaigns of their clients. One such video was made for YORK Athletics, a sportswear retailer. The video was meant to feature the company’s “Worth The Fight” campaign, a campaign that focuses on community growth.

    SERVICES
    • 100% Branding
    • 80% Video Production
    • 30% Graphic Design
    • 115% Other
    NH Travel & Tourism: Tyler McGill...

    NH Travel & Tourism: Tyler McGill...

    A video we made as a part of the NH Travel & Tourism How I Live Free series. 
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    YORK Athletics MFG: #WorthTheFight

    YORK Athletics MFG: #WorthTheFight

    The hero video for the YORK Athletics worth the fight campaign. 
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    Ocean Spray Grapefruit

    Ocean Spray Grapefruit

    A video we created to promote Ocean Spray's grapefruit line. 
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    Cedar's Now You Know: Jalepeno

    Cedar's Now You Know: Jalepeno

    A video we created for Cedar's Now You Know campaign. 
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What Is Corporate Branding?

Corporate branding is the practice of creating and promoting a unique corporate brand name. Corporate branding focuses on establishing an identity around a business rather than around the business’s products or services.

Corporate branding includes the process of naming and promoting a business. The aim is to create certain associations and affiliations between consumers and the business, rather than the products alone.

Businesses engaging in corporate branding will promote the company name to build affiliations with products, services, and feelings in consumer’s minds.

Why Is Corporate Branding Important?

Corporate branding is important because it helps increase the company’s brand awareness among a wide consumer audience.

Corporate branding helps potential customers associate a company name and brand with its products and services, as well as its value. By promoting the corporate identity along with the products, customers grow to affiliate those products with the brand’s logo, color scheme, slogan, and other brand elements.

Forming this affiliation also helps businesses foster brand loyalty as customers begin to form a relationship with the brand. This ultimately gives the company a competitive advantage due to the increased awareness and customer following.

How Do Branding Agencies Create Brand Guidelines?

Branding agencies employ teams of experts to help businesses identify and outline core elements of their brand. The brand elements included in brand guidelines may include:

  1. Brand story
  2. Brand signature
  3. Logo
  4. Colors
  5. Typography and fonts

Branding agencies create brand guidelines by:

  1. Understanding the brand story: Branding agencies will spend time getting to know the company leadership and understanding the history, mission and vision of the business. Once they understand the brand story, they can create a synopsis for the company’s brand guidelines.
  2. Creating a brand signature: A brand signature combines a company’s name and logo and serves as a clear identifier for the brand. Branding agencies help businesses establish specifications for a brand signature and communicate those specifications in the brand guidelines.
  3. Establishing logo guidelines: Branding agencies can help businesses establish requirements and guidelines for the use of their logo. Branding experts can advise businesses on correct sizing and rendering of the company logo for the branding guidelines or style guide.
  4. Breaking down the brand’s colors: Branding agencies often include experts on colors that can assist businesses in choosing the right primary and secondary colors for the company’s style guide. These experts also help outline the correct uses for the colors online and in print in the brand guidelines.
  5. Outlining the company’s typography and fonts: Branding experts understand how to establish visual hierarchy with different font sizes. Fonts are important to communicate in a style guide for internal and external teams. Branding agencies can find the best way to communicate the specific uses of company fonts.