March 2024

Top Brand Consulting Firms in Boston

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. Read More

67 Firms

List of the Best Branding Providers in Boston

2 of 3
  • Location Cambridge, MA
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Cambridge, MA
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Public Relations
    Branding
    Social Media Marketing
    Public Relations Branding Social Media Marketing
    Service Areas
    Public Relations
    Branding
    Social Media Marketing
    Public Relations Branding Social Media Marketing
    “I am highly satisfied with their existing service."
    • Executive, 4NFT Media
    • “I am highly satisfied with their existing service."
      • Executive, 4NFT Media
    Location Cambridge, MA
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Mevrex, a public relations firm, is headquartered in Cambridge, Massachusetts and Chandigarh, India. The small company was founded in 2020. Their services include public relations, branding, and social media marketing.

    “I am highly satisfied with their existing service."
    • Executive, 4NFT Media
    • “I am highly satisfied with their existing service."
      • Executive, 4NFT Media
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  • Location Needham, MA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Needham, MA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Advertising
    Branding
    Marketing Strategy
    Web Design
    Advertising Branding Marketing Strategy Web Design
    Service Areas
    Advertising
    Branding
    Marketing Strategy
    Web Design
    Advertising Branding Marketing Strategy Web Design
    “The people and their commitment to success were most impressive."
    • CEO, Insurance Company
    • “The people and their commitment to success were most impressive."
      • CEO, Insurance Company
    Location Needham, MA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Kaminsky Brand Group, a advertising company, was established in 1989. Their small team is headquartered in Needham, Massachusetts and West Hollywood , California. Their services include advertising, branding, marketing strategy, web design, and more.

    “The people and their commitment to success were most impressive."
    • CEO, Insurance Company
    • “The people and their commitment to success were most impressive."
      • CEO, Insurance Company
  • Location Wakefield, MA
    Min. Project Size $0 +
    Employees 2 - 9
    Location Wakefield, MA
    Min. Project Size $0 +
    Employees 2 - 9
    Service Areas
    Web Design
    Digital Strategy
    Advertising
    Branding
    Web Design Digital Strategy Advertising Branding
    Service Areas
    Web Design
    Digital Strategy
    Advertising
    Branding
    Web Design Digital Strategy Advertising Branding
    “We thought they [Boston Web Group] had some really great ideas, artistic background, and that’s what worked for us."
    • Managing Partner, Credit Repair Company
    • “We thought they [Boston Web Group] had some really great ideas, artistic background, and that’s what worked for us."
      • Managing Partner, Credit Repair Company
    Location Wakefield, MA
    Min. Project Size $0 +
    Employees 2 - 9
    ABOUT

    Boston Web Group, a web design company, is in Wakefield, Massachusetts and Wakefield, Massachusetts. The small team focuses on web design, digital strategy, advertising, branding, and more and was founded in 2009.

    “We thought they [Boston Web Group] had some really great ideas, artistic background, and that’s what worked for us."
    • Managing Partner, Credit Repair Company
    • “We thought they [Boston Web Group] had some really great ideas, artistic background, and that’s what worked for us."
      • Managing Partner, Credit Repair Company
  • Location Norwood, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Norwood, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Graphic Design
    Branding
    Web Design
    Graphic Design Branding Web Design
    Service Areas
    Graphic Design
    Branding
    Web Design
    Graphic Design Branding Web Design
    “They’re professional, friendly, hard-working, and the quality of their work is amazing.”
    • Owner, Craftsmen Barbershop
    • “They’re professional, friendly, hard-working, and the quality of their work is amazing.”
      • Owner, Craftsmen Barbershop
    Location Norwood, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    PearTree Design works with small to mid-sized businesses to help them establish and market powerful and enduring brands. Their full-service agency offers everything from branding and content strategy to graphic design and print advertising.

     

    A recent example of their work was designing an identity system for a buildings technology company Stellar. PearTree Design crafted a logo and visual system impactful enough to resonate yet flexible enough to fit mediums that ranged from business cards to vehicle wraps.

    “They’re professional, friendly, hard-working, and the quality of their work is amazing.”
    • Owner, Craftsmen Barbershop
    • “They’re professional, friendly, hard-working, and the quality of their work is amazing.”
      • Owner, Craftsmen Barbershop
  • Location Boston, MA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Location Boston, MA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Service Areas
    Web Design
    Branding
    Content Marketing
    Conversion Optimization
    Web Design Branding Content Marketing Conversion Optimization
    Service Areas
    Web Design
    Branding
    Content Marketing
    Conversion Optimization
    Web Design Branding Content Marketing Conversion Optimization
    “The quality of their services is exceptional.”
    • Marketing Professional, Charm Sciences, Inc.
    • “The quality of their services is exceptional.”
      • Marketing Professional, Charm Sciences, Inc.
    Location Boston, MA
    Min. Project Size $25,000 +
    Employees 10 - 49
    ABOUT

    Web design company MESH Interactive Agency was launched in 2006. The firm focuses on web design, branding, content marketing, conversion optimization, and more and has a small team. The firm is headquartered in Boston, Massachusetts and Boston, Massachusetts.

    “The quality of their services is exceptional.”
    • Marketing Professional, Charm Sciences, Inc.
    • “The quality of their services is exceptional.”
      • Marketing Professional, Charm Sciences, Inc.
  • Location Boston, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Boston, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Web Design
    Social Media Marketing
    Branding
    E-Commerce Development
    Web Design Social Media Marketing Branding E-Commerce Development
    Service Areas
    Web Design
    Social Media Marketing
    Branding
    E-Commerce Development
    Web Design Social Media Marketing Branding E-Commerce Development
    “The attention to detail and responsiveness about inquiries were most impressive."
    • Founder, The Pilates Rx
    • “The attention to detail and responsiveness about inquiries were most impressive."
      • Founder, The Pilates Rx
    Location Boston, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    PR by AC, LLC, a web design agency, was launched in 2015. Their small team is based in Boston, Massachusetts. The firm focuses on web design, social media marketing, branding, e-commerce development, and more.

    “The attention to detail and responsiveness about inquiries were most impressive."
    • Founder, The Pilates Rx
    • “The attention to detail and responsiveness about inquiries were most impressive."
      • Founder, The Pilates Rx
  • Location Cambridge, MA
    Min. Project Size $5,000 +
    Employees 50 - 249
    Location Cambridge, MA
    Min. Project Size $5,000 +
    Employees 50 - 249
    Service Areas
    Branding
    Digital Strategy
    Marketing Strategy
    Pay Per Click
    Branding Digital Strategy Marketing Strategy Pay Per Click
    Service Areas
    Branding
    Digital Strategy
    Marketing Strategy
    Pay Per Click
    Branding Digital Strategy Marketing Strategy Pay Per Click
    Worked with this company?
    Location Cambridge, MA
    Min. Project Size $5,000 +
    Employees 50 - 249
    ABOUT

    Branding agency Scratch Marketing + Media is located in Cambridge, Massachusetts and Boston, Massachusetts. The midsize agency was launched in 2009. Their team offers branding, public relations, marketing strategy, digital strategy, and more.

    Worked with this company?
  • Location Boston, MA
    Min. Project Size $0 +
    Employees 10 - 49
    Location Boston, MA
    Min. Project Size $0 +
    Employees 10 - 49
    Service Areas
    Print Design
    Branding
    Graphic Design
    Event Marketing & Planning
    Print Design Branding Graphic Design Event Marketing & Planning
    Service Areas
    Print Design
    Branding
    Graphic Design
    Event Marketing & Planning
    Print Design Branding Graphic Design Event Marketing & Planning
    Worked with this company?
    Location Boston, MA
    Min. Project Size $0 +
    Employees 10 - 49
    ABOUT

    Clearpath Marketing Group is a branding firm. The Issaquah, Washington-based team focuses on branding, event marketing & planning, graphic design, print design, and more.

    Worked with this company?
  • Location Boston, MA
    Min. Project Size $50,000 +
    Employees 2 - 9
    Location Boston, MA
    Min. Project Size $50,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Branding
    Service Areas
    Branding
    Branding
    Worked with this company?
    Location Boston, MA
    Min. Project Size $50,000 +
    Employees 2 - 9
    ABOUT

    Bathtub Gin is a small branding firm established in 2022. Their services include branding.

    Worked with this company?
  • Location Cambridge, MA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Cambridge, MA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Graphic Design
    Video Production
    Web Design
    Web Development
    Graphic Design Video Production Web Design Web Development
    Service Areas
    Graphic Design
    Video Production
    Web Design
    Web Development
    Graphic Design Video Production Web Design Web Development
    Worked with this company?
    Location Cambridge, MA
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    In Cambridge, Massachusetts, Nimblebot is a graphic design company. The small team provides graphic design, web design, video production, web development, and more. The firm was launched in 2010.

    Worked with this company?
  • Location Boston, MA
    Min. Project Size $50,000 +
    Employees 1,000 - 9,999
    Location Boston, MA
    Min. Project Size $50,000 +
    Employees 1,000 - 9,999
    Service Areas
    Event Marketing & Planning
    Branding
    Content Marketing
    Marketing Strategy
    Event Marketing & Planning Branding Content Marketing Marketing Strategy
    Service Areas
    Event Marketing & Planning
    Branding
    Content Marketing
    Marketing Strategy
    Event Marketing & Planning Branding Content Marketing Marketing Strategy
    Worked with this company?
    Location Boston, MA
    Min. Project Size $50,000 +
    Employees 1,000 - 9,999
    ABOUT

    Jack Morton Worldwide counts impressive brands among their key clients. So it’s no wonder that this Boston-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from a globally recognized brand. Jack Morton Worldwide helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    Worked with this company?
  • Location Winchester, MA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location Winchester, MA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Web Design
    Advertising
    Branding
    Marketing Strategy
    Web Design Advertising Branding Marketing Strategy
    Service Areas
    Web Design
    Advertising
    Branding
    Marketing Strategy
    Web Design Advertising Branding Marketing Strategy
    Worked with this company?
    Location Winchester, MA
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    Stirling Brandworks, a marketing strategy company, was founded in 2008. They are in Winchester, Massachusetts and have a small team. Their services include marketing strategy, web design, advertising, mobile app development, and more.

    Worked with this company?
  • Location Cambridge, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Cambridge, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Web Design
    Graphic Design
    Advertising
    Branding Web Design Graphic Design Advertising
    Service Areas
    Branding
    Web Design
    Graphic Design
    Advertising
    Branding Web Design Graphic Design Advertising
    Worked with this company?
    Location Cambridge, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    In Sausalito, California, Forty Forty Agency is a branding company. They focus on branding, web design, graphic design, advertising, and more.

    Worked with this company?
  • Location Boston, MA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location Boston, MA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Social Media Marketing
    Branding
    Graphic Design
    Public Relations
    Social Media Marketing Branding Graphic Design Public Relations
    Service Areas
    Social Media Marketing
    Branding
    Graphic Design
    Public Relations
    Social Media Marketing Branding Graphic Design Public Relations
    Worked with this company?
    Location Boston, MA
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    Marlo marketing is a branding firm established in 2004. Their small team is in Boston, Massachusetts. Their services include branding, graphic design, public relations, social media marketing, and more.

    Worked with this company?
  • Location Arlington, MA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Arlington, MA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Packaging Design
    Web Design
    Content Marketing
    Branding Packaging Design Web Design Content Marketing
    Service Areas
    Branding
    Packaging Design
    Web Design
    Content Marketing
    Branding Packaging Design Web Design Content Marketing
    “Their listening skills were amazing."
    • Manager, The Fox & Robbin Shop
    • “Their listening skills were amazing."
      • Manager, The Fox & Robbin Shop
    Location Arlington, MA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Mastering brand design is an essential need in today’s market. That’s why brands everywhere have turned to the U.S.-based Ora Brand Strategy + Design, LLC for branding services expertise that leads to real results. When a brand needs to shine brighter in a range of media with an agency they can depend on, they turn to Ora Brand Strategy + Design, LLC.

    When one Ora Brand Strategy + Design, LLC client found themselves lacking an effective brand strategy, they came to Ora Brand Strategy + Design, LLC to help them boost brand perception. Ora Brand Strategy + Design, LLC delivered brand strategy results that allowed their client to increase business on-schedule and within their budget.

    “Their listening skills were amazing."
    • Manager, The Fox & Robbin Shop
    • “Their listening skills were amazing."
      • Manager, The Fox & Robbin Shop
  • Location Cambridge, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Cambridge, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Web Design
    Logo
    Branding Web Design Logo
    Service Areas
    Branding
    Web Design
    Logo
    Branding Web Design Logo
    Worked with this company?
    Location Cambridge, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    What do Cvent and MIT Sloan have in common? They’ve both turned to Monderer Design for branding expertise. This Massachusetts-based agency has already made major waves with work for enterprise clients and startups alike.

    When CanaccordGenuity launched a platform targeting their unique users, Monderer Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    Worked with this company?
  • Location Boston, MA
    Min. Project Size $50,000 +
    Employees 50 - 249
    Location Boston, MA
    Min. Project Size $50,000 +
    Employees 50 - 249
    Service Areas
    Branding
    Broadcast Video
    Digital Strategy
    Market Research
    Branding Broadcast Video Digital Strategy Market Research
    Service Areas
    Branding
    Broadcast Video
    Digital Strategy
    Market Research
    Branding Broadcast Video Digital Strategy Market Research
    Worked with this company?
    Location Boston, MA
    Min. Project Size $50,000 +
    Employees 50 - 249
    ABOUT

    Having worked for clients such as Timberland, ESPN, and Dunkin’, GYK Antler knows how to market for just about any company. The agency specializes in branding, marketing strategy, and media planning & buying, primarily catered towards midmarket clients in the field of consumer products and services.

    GYK Antler usually produces videos for the campaigns of their clients. One such video was made for YORK Athletics, a sportswear retailer. The video was meant to feature the company’s “Worth The Fight” campaign, a campaign that focuses on community growth.

    Worked with this company?
  • Location Newton, MA
    Min. Project Size $25,000 +
    Employees 2 - 9
    Location Newton, MA
    Min. Project Size $25,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Logo
    Product Design
    Branding Logo Product Design
    Service Areas
    Branding
    Logo
    Product Design
    Branding Logo Product Design
    Worked with this company?
    Location Newton, MA
    Min. Project Size $25,000 +
    Employees 2 - 9
    ABOUT

    Renowned brands like Slack, FedEx, and Symantec trust StudioRd Design to build and enhance their brand identities. An independent graphic design and branding studio, they work with clients of all sizes and industries.

    They partnered with The Logic to create a brand and identity for the subscription-based news site from scratch. Working side-by-side with the news site’s content platform partner, they created a clean publishing website on a WordPress backend and continue to provide ongoing support and push features as the company grows and expands user base.

    Worked with this company?
  • Location Boston, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Boston, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Web Design
    Search Engine Optimization
    Social Media Marketing
    Web Development
    Web Design Search Engine Optimization Social Media Marketing Web Development
    Service Areas
    Web Design
    Search Engine Optimization
    Social Media Marketing
    Web Development
    Web Design Search Engine Optimization Social Media Marketing Web Development
    Worked with this company?
    Location Boston, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    With an impressively robust client list that includes major enterprise brands, Tactical-Moves Inc. empowers brands with web design. Founded on design-first principles, this Boston-based firm offers an emphasis on helping brands drive change.

    One example of Tactical-Moves Inc.’s experience is their work for one of the world’s respected global brands. Tactical-Moves Inc. helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    Worked with this company?
  • Location Boston, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Boston, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    UX/UI Design
    Web Development
    Digital Strategy
    Mobile App Development
    UX/UI Design Web Development Digital Strategy Mobile App Development
    Service Areas
    UX/UI Design
    Web Development
    Digital Strategy
    Mobile App Development
    UX/UI Design Web Development Digital Strategy Mobile App Development
    Worked with this company?
    Location Boston, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Having delivered results to brands that include Hollister Staffing, Fort Point Design brings brands to the next level with web and mobile application design. Focused on delivering proven design strategies that meet key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class client service.

    One example of Fort Point Design’s experience is their work for ecommerce companies looking to highlight their services online. Fort Point Design helps them target their audience of customers with web or mobile application capabilities that rival much larger agencies. This results in customer-facing products that sets them apart from the competition. 

    Worked with this company?
  • Location Waltham, MA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Waltham, MA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Web Design
    Branding
    Web Development
    Advertising
    Web Design Branding Web Development Advertising
    Service Areas
    Web Design
    Branding
    Web Development
    Advertising
    Web Design Branding Web Development Advertising
    Infynnite is a Digital Marketing Agency that provides efficient and scalable all-inclusive marketing experiences to maximize engagement and ROI.

    • Infynnite is a Digital Marketing Agency that provides efficient and scalable all-inclusive marketing experiences to maximize engagement and ROI.

    Location Waltham, MA
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Web design agency Infynnite is in Waltham, Massachusetts. Founded in 2022, the small team offers web design, branding, web development, advertising, and more.

    Infynnite is a Digital Marketing Agency that provides efficient and scalable all-inclusive marketing experiences to maximize engagement and ROI.

    • Infynnite is a Digital Marketing Agency that provides efficient and scalable all-inclusive marketing experiences to maximize engagement and ROI.

  • Location Boston, MA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Boston, MA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Public Relations
    Branding
    Public Relations Branding
    Service Areas
    Public Relations
    Branding
    Public Relations Branding
    Worked with this company?
    Location Boston, MA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Crackle Communications is a PR agency established in 2020. Their small team is located in Boston, Massachusetts and Portsmouth , New Hampshire. The company specializes in public relations and branding.

    Worked with this company?
  • Location Boston, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Boston, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Logo
    Web Design
    Web Development
    Branding Logo Web Design Web Development
    Service Areas
    Branding
    Logo
    Web Design
    Web Development
    Branding Logo Web Design Web Development
    Worked with this company?
    Location Boston, MA
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Intersecting Knowledge, LLC believes in creative thinking and business logic as the best ways to develop effective solutions for businesses. They provide web design, branding, and logo solutions for small businesses, with their branding services focused on brand messaging, brand strategy, and more.

    As an example of their work, Intersecting Knowledge, LLC once partnered with VetCor, a veterinarian service. Intersecting Knowledge, LLC helped reshape the company’s brand identity and provided a new logo for them as well.

    Worked with this company?
  • Location Boston, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Boston, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Social Media Marketing
    Branding
    Digital Strategy
    Content Marketing
    Social Media Marketing Branding Digital Strategy Content Marketing
    Service Areas
    Social Media Marketing
    Branding
    Digital Strategy
    Content Marketing
    Social Media Marketing Branding Digital Strategy Content Marketing
    Worked with this company?
    Location Boston, MA
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    Birch Social, a social media marketing company, was launched in 2020. They are headquartered in Boston, Massachusetts and have a small team. Birch Social specializes in social media marketing, branding, digital strategy, content marketing, and more.

    Worked with this company?
  • Location Windham, NH
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location Windham, NH
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Marketing Strategy
    Web Design
    Web Development
    Branding Marketing Strategy Web Design Web Development
    Service Areas
    Branding
    Marketing Strategy
    Web Design
    Web Development
    Branding Marketing Strategy Web Design Web Development
    “They were talented and easy to work with, and their process was streamlined and efficient."
    • Senior Brand Marketing Manager, Timberland
    • “They were talented and easy to work with, and their process was streamlined and efficient."
      • Senior Brand Marketing Manager, Timberland
    Location Windham, NH
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    36creative has offered creative marketing and branding solutions to clients across the Greater Boston region since 2004. They are experts in marketing strategy, web design, and web development for clients that work in the fields of business services, financial services, and consumer products.

    As an example of their work, 36creative partnered with Marathon Sports to unify and revamp the retailer's brand identity. Following a thorough research phase, 36creative distilled the client's brand essence to leverage across brand collateral. The team also developed and designed an e-commerce website that caters to the retailer's target audience.

    “They were talented and easy to work with, and their process was streamlined and efficient."
    • Senior Brand Marketing Manager, Timberland
    • “They were talented and easy to work with, and their process was streamlined and efficient."
      • Senior Brand Marketing Manager, Timberland
Need Help Finding a Company?
Brand Consulting Firms in Boston FAQ
What Is Corporate Branding?

Corporate branding is the practice of creating and promoting a unique corporate brand name. Corporate branding focuses on establishing an identity around a business rather than around the business’s products or services.

Corporate branding includes the process of naming and promoting a business. The aim is to create certain associations and affiliations between consumers and the business, rather than the products alone.

Businesses engaging in corporate branding will promote the company name to build affiliations with products, services, and feelings in consumer’s minds.

Why Is Corporate Branding Important?

Corporate branding is important because it helps increase the company’s brand awareness among a wide consumer audience.

Corporate branding helps potential customers associate a company name and brand with its products and services, as well as its value. By promoting the corporate identity along with the products, customers grow to affiliate those products with the brand’s logo, color scheme, slogan, and other brand elements.

Forming this affiliation also helps businesses foster brand loyalty as customers begin to form a relationship with the brand. This ultimately gives the company a competitive advantage due to the increased awareness and customer following.

How Do Branding Agencies Create Brand Guidelines?

Branding agencies employ teams of experts to help businesses identify and outline core elements of their brand. The brand elements included in brand guidelines may include:

  1. Brand story
  2. Brand signature
  3. Logo
  4. Colors
  5. Typography and fonts

Branding agencies create brand guidelines by:

  1. Understanding the brand story: Branding agencies will spend time getting to know the company leadership and understanding the history, mission and vision of the business. Once they understand the brand story, they can create a synopsis for the company’s brand guidelines.
  2. Creating a brand signature: A brand signature combines a company’s name and logo and serves as a clear identifier for the brand. Branding agencies help businesses establish specifications for a brand signature and communicate those specifications in the brand guidelines.
  3. Establishing logo guidelines: Branding agencies can help businesses establish requirements and guidelines for the use of their logo. Branding experts can advise businesses on correct sizing and rendering of the company logo for the branding guidelines or style guide.
  4. Breaking down the brand’s colors: Branding agencies often include experts on colors that can assist businesses in choosing the right primary and secondary colors for the company’s style guide. These experts also help outline the correct uses for the colors online and in print in the brand guidelines.
  5. Outlining the company’s typography and fonts: Branding experts understand how to establish visual hierarchy with different font sizes. Fonts are important to communicate in a style guide for internal and external teams. Branding agencies can find the best way to communicate the specific uses of company fonts.