October 2021

Top Brand Consulting Firms in New York City

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  3. New York City

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation. If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, New York City has some of the best branding agency to hire. Use our list to find and connect with branding agency in NYC. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in NYC

  • 1
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
    W. L. Gore & Associates

    W. L. Gore & Associates

    W.L. Gore & Associates has always been an innovator with purpose, contributing to society every day in myriad ways through its products and its people. Yet the company has been known mostly for a single product:...
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    The Hartford

    The Hartford

    200 years of service to customers is something to celebrate. As The Hartford—one of America’s oldest insurers—approached that milestone, Tenet Partners helped it craft and execute a strategy that brought customers...
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    Mastercard

    Mastercard

    Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding...
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    Long Beach Airport

    Long Beach Airport

    As part of a major reconstruction, Long Beach Airport captured an opportunity to increase traffic by redefining the passenger experience. Working closely with Tenet Partners designers and strategists, the airport created...
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  • 2
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Digital Strategy
    • 20% Marketing Strategy
    Guggenheim Partners

    Guggenheim Partners

    Following a series of significant mergers, including the purchase of the Los Angeles Dodgers, Guggenheim Partners needed a new brand that could unite its disparate elements to engage investors and rally employees. Client...
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    Prospiant

    Prospiant

    Gibraltar Industries is a leading manufacturer and distributor of products for the industrial, infrastructure, and residential markets in North America. Historically, its Growing & Processing (G&P) team focused on...
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    SailPoint

    SailPoint

    SailPoint disrupted the fast-growing identity and access management industry with a superior product and singular focus that contrasted sharply with the inferior and ineffective solutions offered by large IT providers...
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    ICF

    ICF

    Explore case study: ​​https://www.desantisbreindel.com/work/icf/
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding
    TED talk: how to create a great...

    TED talk: how to create a great...

    Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
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    Sirius XM Radio

    Sirius XM Radio

    Services: Brand Strategy  Brand Naming   Read full case study at: https://wantbranding.com/case-studies/SiriusXM
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    Gillette Mach 3

    Gillette Mach 3

    Services:  Brand Naming    Read full case study at:  https://wantbranding.com/case-studies/gillette/  
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    Hewlett Packard Enterprise

    Hewlett Packard Enterprise

    Services: Brand Strategy Brand Naming   Read full case study at: https://wantbranding.com/case-studies/hpe/
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.

    When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 60% Branding
    • 40% Web Design
    Crayola - Emmy Winner

    Crayola - Emmy Winner

    Crayola, one of America’s most iconic brands, continues to inspire young and old minds alike with its array of colorful products. Ruckus shot several Chef's Table style videos, which have garnered thousands of organic...
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    HSBC

    HSBC

    HSBC, one of the world’s largest banking and financial institutions, wanted to expand its presence and awareness in the Northeast. Ruckus assisted in this endeavor by engaging customers on an original, personal level...
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    Catholic Diocese of Brooklyn

    Catholic Diocese of Brooklyn

    The Diocese needed to increase attendance at mass and appeal to a younger demographic in one of the most populous and diverse areas of the world - Brooklyn NY.  Ruckus was tasked with developing campaigns that would...
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    BMW

    BMW

    For BMW, creating a comparable association with known personas is important for the brand to generate affinity with customers. In the Lehigh Valley, an Eagles region, there is no better association than the superhero...
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  • 5
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
    Higher ed technology company for...

    Higher ed technology company for...

    Brand Strategy Name development Trademark screening Logo design Global linguistic checks Read the case study https://riverandwolf.com/projects/anthology/
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    Fashion line naming for Target

    Fashion line naming for Target

    Name positioning Name development Trademark screening Read the case study https://riverandwolf.com/projects/joylab/
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    Unisex fragrance for Calvin Klein

    Unisex fragrance for Calvin Klein

    Name positioning Name development Trademark Screening Read the case study https://riverandwolf.com/projects/ck-everyone/
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    New seltzer water naming for Coca...

    New seltzer water naming for Coca...

    Name positioning Name development Trademark Screening Read the case study https://riverandwolf.com/projects/aha/
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    C42D, based in New York City, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. C42D improves brands ability to deliver their message to consumers by helping them create a brand profile with targeted brand development work that follows contemporary trends.

    When their client needed a powerful way to supercharge their branding strategy, they turned to C42D. C42D delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    Kindbody Brand Identity

    Kindbody Brand Identity

    C42D created and launched the brand Identity for Kindbody, an industry-leading startup that has raised over 63 million in funding post-brand-launch. 
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    OOVA

    OOVA

    OOVA’s machine learning technology is a major advance over traditional fertility trackers and tests. With a mission to empower people to take control of their reproductive health and two charismatic co-founders, C42D...
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    Nesterly

    Nesterly

    Nesterly is the trusted housing marketplace for seniors to find quality guests, forging connections, alleviating financial burdens, and enriching lives. 
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    Shazam for Brands

    Shazam for Brands

    Our task was to audit all sales tools, collaborate with the Shazam team to refine and evolve the story, create key visuals and a design system, and finally bring it all together with a comprehensive brand guide...
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  • 7
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    New York, NY

    DMI has delivered brand development results to brands like Addison Lee, still expanding on its list of success for brands in a wide range of industries. This Maryland-based firm helps companies focus their branding strategy to improve their ability to create iconic brands.

    If you want to see how DMI helps brands meet their goals in a crowded space, look no further than their branding work for Aerosoles. DMI helped them define and execute a strategy that would help them meet their goals.

    SERVICES
    • 40% UX/UI Design
    • 30% Branding
    • 30% Mobile App Development
    UX/UI Design for Addison Lee

    UX/UI Design for Addison Lee

    The Challenge: - Although Addison Lee was the first passenger transport company in London to offer its customers mobile apps, it received fierce competition from pure mobile start-ups - DMI completely redesigned the...
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    Mobile App Development for Drop...

    Mobile App Development for Drop...

    The US Army National Guard, based locally in every state of the U.S., serves their community, state, and country. The National Guard wanted to raise awareness of their work, and its importance for society, with the use of...
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    Mobile App Development for London...

    Mobile App Development for London...

    London’s Heathrow Airport is a hub for international aviation. Each day, over 180.000 travelers pass through Heathrow’s doors, flying to and from over 180 destinations in over 90 countries around the world. To...
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    O2 Priority Moments

    O2 Priority Moments

    O2’s Priority Ticketing, has been a great success in terms of brand consideration. An O2 study showed that customers, as well as non- customers appreciate the brand 10 to 20 percent more respectively if they know about...
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  • 8
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    BrandTuitive is a branding agency that helps brands around the globe boost their brand profile. Since their founding in New York, BrandTuitive has helped everything from enterprise clients to brand-new startups on the path to improving their brand design in a way that leads to real business results.

     

    When their client was looking for an agency that would truly help them create strong brand materials, they turned to BrandTuitive, who were able to work closely with their internal teams and develop a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 100% Branding
    BRAND POSITIONING

    BRAND POSITIONING

    PROTECTING INDIVIDUAL PRIVACY WITH BLOCKCHAIN TECHNOLOGY CHALLENGE: Formerly ZenCash, this fast-growing blockchain technology project is much more than a cryptocurrency. They needed a new name and brand messaging to...
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    BRAND POSITIONING

    BRAND POSITIONING

    COLLABORATING WITH COMMUNITIES TO CREATE LASTING CHANGE CHALLENGE: Episcopal Relief & Development facilitates healthier, more fulfilling lives in communities worldwide. Having established their program priorities as...
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    NATIONAL DIRECT MAIL

    NATIONAL DIRECT MAIL

    ATTRACTING INFOLECTUALS ACROSS AMERICA   CHALLENGE: The Economist magazine has been a highly revered news and human interest publication across Europe for decades. Newer and less well known in the United States...
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    BRAND POSITIONING

    BRAND POSITIONING

    WINNING AGAINST HUNGER IN NEW JERSEY   CHALLENGE: Formerly The Food Bank of Monmouth and Ocean Counties, the agency's name and messaging did not adequately communicate the high quality and variety of services they...
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  • 9
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With clients that include Google, Hershey’s, Twentieth Century Fox, and the NFL, Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®. Motto works with leaders to create culturally relevant brands for the future of food, tech, beauty, entertainment, and wellness. With offices in New York City and Dallas, TX, the firm offers a comprehensive suite of branding services under one roof.

    One example of Motto’s experience is their work for b2c and direct-to-consumer companies looking to stand out in a sea of sameness. This results in comprehensive brand development that sets Motto clients apart from everyone else in the category.

    SERVICES
    • 100% Branding
    Noovie®

    Noovie®

    Obsess with Noovie. Noovie is a digital ecosystem under the giant brand NCM (America’s Movie Network). Noovie connects brands with movie audiences in the cinema, and brings entertaining online experiences, exciting...
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    Hershey's

    Hershey's

    Live “Greenr.” This new line of plant-based chocolate supports reforestation. From the product, to the packaging, to the planet, this brand inspires us all to Live Greenr. Motto led the conceptual development, brand...
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    Humankind

    Humankind

    Stories Worth Sharing™ It’s easy to overlook good news, especially on large media platforms. USA TODAY realized this and set out to change the way it curates positive stories by creating a social video brand focused...
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    Keetsa

    Keetsa

    Every night’s sleep is consequential. And, let’s face it, sometimes elusive. But how well you live depends on how well you sleep. How much energy you have. How clearly you think. How happy you are. Your mattress...
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    What do The Getty and Victor Group have in common? They’ve both turned to Plus972 for branding expertise. This New York City-based agency has already made major waves with work for enterprise clients and startups alike.

    When Solo Rugs launched a platform targeting their unique users, Plus972 analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 50% Branding
    • 15% E-Commerce Development
    • 15% Web Design
    • 20% Other
    CBRE Miami

    CBRE Miami

    CBRE is headquartered in Dallas, is the world’s largest commercial real estate services and investment firm. CBRE Miami hired Plus972 for a special project to launch the multifamily line of business for the South...
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    SHVO

    SHVO

    With over $4 billion under development, SHVO is dedicated to creating extreme value by imagining and developing unique concepts in the world’s most sought-after locations for exclusive clientele.
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    277 Fifth Avenue

    277 Fifth Avenue

    In the very heart of NoMad, at the crossroads of Manhattan’s East and West Sides, Uptown and Downtown, internationally acclaimed architect Rafael Viñoly has envisioned a heroic modern tower soaring 55 stories above...
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    The NNN Pro Group at Marcus and...

    The NNN Pro Group at Marcus and...

    The NNN Pro Group is the top producing team specializing in net lease properties nationwide. They maintain the largest inventory of exclusively listed properties and have completed more sale-leasebacks than any other firm...
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    The Future Forward has provided branding solutions for huge names like Nike as well as dozens of enterprise clients around the world. This Brooklyn-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Pepsi needed a powerful way to supercharge their strategy, they turned to The Future Forward. The Future Forward completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 60% Branding
    • 40% Web Design
    Serino Studio – Branding and...

    Serino Studio – Branding and...

    Our journey with the Serino team started with a series of conversations to align with their vision, product offering, and positioning. We wanted to fully understand the forces that lead them to their apparel concept, to...
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    Fry Reglet - Branding, UI/UX...

    Fry Reglet - Branding, UI/UX...

    We partnered with Fry Reglet, a leading architectural products company, to create a refreshed brand identity and new digital platform that strikes a balance of form and function to effectively showcase their diverse...
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    Puma - Campaign Art Direction and...

    Puma - Campaign Art Direction and...

    As PUMA prepared to introduce an extremely flexible cross-trainer equipped with BioStability technology, they approached us to help create a campaign for the product. The shoe was made visibly dramatic, to engage both...
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    Workstead – Brand Identity...

    Workstead – Brand Identity...

    Workstead is a Brooklyn based design studio founded in 2009 by Stefanie Brechbuehler and Robert Highsmith. Workstead focuses on architectural and interior design, lighting, furniture, and exhibitions. Our relationship...
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  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    Greybox Creative helps brands adapt to a change market with expert branding design, having done so for companies like Novo Nordisk and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this New York-based firm offers an emphasis on brand identity.

    One example of Greybox Creative’s experience is their work for Geoffrey Beene, who needed to improve their branding within a tight budget and turnaround. Greybox Creative helps them target their weak points with the assistance of a keen eye for detail and years of expertise in branding.

    SERVICES
    • 60% Branding
    • 20% Logo
    • 10% Graphic Design
    • 10% Other
    Fintech - Branding & Website

    Fintech - Branding & Website

    ETRM Services is a trading technology IT service provider for the global energy industry and other commodities. GreyBox created a dynamic logo that conveys a sense of complexity and order. The mark has a continuous flow...
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    Pen America - Global Branding

    Pen America - Global Branding

    This 100 year old non-profit organization that works to advance literature, defend free expression and foster international literary fellowship. We rebranded them and continue to work with them today for special events...
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    Luxury Real Estate - Branding...

    Luxury Real Estate - Branding...

    Exclusive print package targeting high-net-worth individuals interested in exclusive listings on the Big Island. The custom mailing package design was printed with silver foil stamping and metallic silver and housed a...
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    SB One Bank - Branding for...

    SB One Bank - Branding for...

    Sussex Bank, a full-service regional NJ-based bank acquired Community Bank of Bergen County.  Their newly found entity consisting of fourteen branches was renamed SB One Bank. Using the brand initials, we designed...
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  • 13
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    With an impressively robust client list that includes names like Tile, Noise 13 empowers brands with branding. Founded on design-first principles, this San Francisco-based firm offers an emphasis on helping brands drive change.

    One example of Noise 13’s experience is their work for Pacific Catch, one of the world’s respected brands. Noise 13 helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 50% Branding
    • 10% UX/UI Design
    • 10% Graphic Design
    • 30% Other
    A Fork Full of Earth

    A Fork Full of Earth

    A Fork Full of Earth is an organic catering company based in Marin County, California. Since 2015, they have crafted fresh, seasonal menus for important milestones and casual gatherings alike, partnering closely with...
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    Mobiliti

    Mobiliti

    Mobiliti is a vehicle subscription service that offers drivers choices and flexibility. Not ready to purchase or lease? No problem. You can pay one monthly fee and drive until you’re ready to decide. The creative...
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    Sysdig

    Sysdig

    Sysdig, an open source company that provides monitoring and security for data containers, has rapidly evolved from a startup to an established company with a growing suite of enterprise products. With this expansion, they...
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    Instacart

    Instacart

    Instacart is a North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart's same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people...
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    DBC has delivered branding results to brands like American Express, still expanding on its list of success for brands in a wide range of industries. This New York-based firm helps companies focus their brand strategy to improve their ability to reach customers through their brand platform.

    If you want to see how DBC helps brands meet their goals in a crowded space, look no further than their brand development work for Leaf Logistics. DBC helped them define and execute a strategy that would help them meet their goals.

    SERVICES
    • 55% Branding
    • 30% Graphic Design
    • 15% Logo
    The 18 Months We Worked With...

    The 18 Months We Worked With...

    From an increase in customer engagement and satisfaction, to a decrease in call volume, our engagement with American Express saw us empower both Card Members and the organization through clear visual and written...
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    Using Clean Visual Communication...

    Using Clean Visual Communication...

    The Ms. Foundation for Women is taking bold steps forward for women across the globe. Our work broadcasts their impact to current and potential donors who can exponentially increase their reach and results. We helped Ms...
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    The Project We Established A...

    The Project We Established A...

    The NBPA Foundation had existed for 20 years without a brand identity or any formal way to garner recognition for its members' work.  Our solution to this challenge was to team the identity with its organizations and...
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    Activating The Growth Of A...

    Activating The Growth Of A...

    Optimizing Leaf’s brand for a relaunch was a short turnaround goal that paid big results. From logo cleanup efforts to a sticky launch video, each deliverable was driven by customer intelligence. We helped Leaf with...
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  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Huntington, NY

    Communication Strategy Group clients include big names worldwide, and they specialize in providing a design-centric approach to branding for their clients. With a focus on emphasizing the most vital elements of brand messaging, Communication Strategy Group was founded on forward-thinking principles in New York.

    When their client needed a complete overhaul of their brand approach, they turned to Communication Strategy Group. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 70% Branding
    • 10% Graphic Design
    • 10% Marketing Strategy
    • 10% Other
    Branding & Logo Development

    Branding & Logo Development

    We developed a new name, logo and brand identity for this Clean Energy Contractor, including this strong and clean logo. Brand strategy Naming Corporate brand identity Logo development Brand style guide development
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    Branding & Logo Development

    Branding & Logo Development

    We developed this striking logo for a client that serves the first-responder community (see client review). Corporate brand identity Logo development Brand style guide development
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    Media Relations; Cover Story

    Media Relations; Cover Story

    We successfully pitched and obtained a cover story for our client in a prestigious industry magazine. Public relations Media relations Media strategy
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    Media Relations

    Media Relations

    We successfully pitched and obtained news coverage for our client's business expansion. Public relations Media relations Media strategy
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