May 2022

Top Brand Consulting Firms in New York City

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  3. New York City

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation. If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, New York City has some of the best branding agency to hire. Use our list to find and connect with branding agency in NYC. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in NYC

  • 1
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
    Higher education technology...

    Higher education technology...

    Brand Strategy Name development Trademark screening Logo design Global linguistic checks Case study: https://riverandwolf.com/projects/anthology/ External Link: https://www.anthology.com/
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    Fashion line naming for Target

    Fashion line naming for Target

    Name positioning Name development Trademark screening Case study: https://riverandwolf.com/projects/joylab/ External Link: https://www.target.com/b/joylab/-/N-mabkw?Nao=0
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    Unisex fragrance for Calvin Klein

    Unisex fragrance for Calvin Klein

    Name positioning Name development Trademark Screening Case study: https://riverandwolf.com/projects/ck-everyone/ External link: https://www.calvinklein.us/en/product/ck-everyone-eau-de-toilette-44013772
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    New seltzer water naming for Coca...

    New seltzer water naming for Coca...

    Name positioning Name development Trademark Screening Case study: https://riverandwolf.com/projects/aha/ External link: https://us.coca-cola.com/direct/beverages/water/aha  
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  • 2
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
    W. L. Gore & Associates

    W. L. Gore & Associates

    W.L. Gore & Associates has always been an innovator with purpose, contributing to society every day in myriad ways through its products and its people. Yet the company has been known mostly for a single product:...
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    Mastercard

    Mastercard

    Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding...
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    Catalent

    Catalent

    When Cardinal Health’s Pharmaceutical Technology & Services (PTS) division was spun off, the new company had only four months to stop using the Cardinal brand. Facing a tight deadline, Tenet took on the challenge of...
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    ASC Engineered Solutions

    ASC Engineered Solutions

    The 2019 merger of well-known industrial fitting suppliers Anvil International and Smith-Cooper International, created a new powerhouse out of two complementary companies. Tenet took on the challenge of creating a new...
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  • 3
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Digital Strategy
    • 20% Marketing Strategy
    Guggenheim Partners

    Guggenheim Partners

    Following a series of significant mergers, including the purchase of the Los Angeles Dodgers, Guggenheim Partners needed a new brand that could unite its disparate elements to engage investors and rally employees. Client...
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    Prospiant

    Prospiant

    Gibraltar Industries is a leading manufacturer and distributor of products for the industrial, infrastructure, and residential markets in North America. Historically, its Growing & Processing (G&P) team focused on...
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    SailPoint

    SailPoint

    SailPoint disrupted the fast-growing identity and access management industry with a superior product and singular focus that contrasted sharply with the inferior and ineffective solutions offered by large IT providers...
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    ICF

    ICF

    Explore case study: ​​https://www.desantisbreindel.com/work/icf/
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  • 4
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With clients that include Google, Hershey’s, Twentieth Century Fox, and the NFL, Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®. Motto works with leaders to create culturally relevant brands for the future of food, tech, beauty, entertainment, and wellness. With offices in New York City and Dallas, TX, the firm offers a comprehensive suite of branding services under one roof.

    One example of Motto’s experience is their work for b2c and direct-to-consumer companies looking to stand out in a sea of sameness. This results in comprehensive brand development that sets Motto clients apart from everyone else in the category.

    SERVICES
    • 75% Branding
    • 25% Business Consulting
    Andela

    Andela

    OverviewFounded in 2014, Andela is a global marketplace for remote tech talent that connects companies with vetted, remote engineers in emerging markets. Hundreds of leading companies leverage Andela to scale their...
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    Hopscotch

    Hopscotch

    Overview Hopscotch is created by tech innovators obsessed with stripping the BS out of small businesses. Led by two co-founders, Hopscotch is building the most game-changing platform on the planet for the next generation...
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    The Year of Small Business

    The Year of Small Business

    Overview The Year of Small Business (YOSB) is a national movement from the pioneering small business platform, Hello Alice in partnership with NAACP, U.S. Hispanic Chamber of Commerce, Global Entrepreneurship Network...
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    Hello Alice

    Hello Alice

    OverviewHello Alice is an AI platform that guides ambitious yet underserved women, people of color, LGBTQ+ entrepreneurs, military-affiliated, and entrepreneurs with disabilities to funding, mentorship, and success. In...
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  • 5
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.

    When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 60% Branding
    • 40% Web Design
    Crayola - Emmy Winner

    Crayola - Emmy Winner

    Crayola, one of America’s most iconic brands, continues to inspire young and old minds alike with its array of colorful products. Ruckus shot several Chef's Table style videos, which have garnered thousands of organic...
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    HSBC

    HSBC

    HSBC, one of the world’s largest banking and financial institutions, wanted to expand its presence and awareness in the Northeast. Ruckus assisted in this endeavor by engaging customers on an original, personal level...
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    Catholic Diocese of Brooklyn

    Catholic Diocese of Brooklyn

    The Diocese needed to increase attendance at mass and appeal to a younger demographic in one of the most populous and diverse areas of the world - Brooklyn NY.  Ruckus was tasked with developing campaigns that would...
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    BMW

    BMW

    For BMW, creating a comparable association with known personas is important for the brand to generate affinity with customers. In the Lehigh Valley, an Eagles region, there is no better association than the superhero...
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    Greybox Creative helps brands adapt to a change market with expert branding design, having done so for companies like Novo Nordisk and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this New York-based firm offers an emphasis on brand identity.

    One example of Greybox Creative’s experience is their work for Geoffrey Beene, who needed to improve their branding within a tight budget and turnaround. Greybox Creative helps them target their weak points with the assistance of a keen eye for detail and years of expertise in branding.

    SERVICES
    • 60% Branding
    • 20% Logo
    • 10% Graphic Design
    • 10% Other
    Fintech - Branding & Website

    Fintech - Branding & Website

    ETRM Services is a trading technology IT service provider for the global energy industry and other commodities. GreyBox created a dynamic logo that conveys a sense of complexity and order. The mark has a continuous flow...
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    Pen America - Global Branding

    Pen America - Global Branding

    This 100 year old non-profit organization that works to advance literature, defend free expression and foster international literary fellowship. We rebranded them and continue to work with them today for special events...
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    Luxury Real Estate - Branding...

    Luxury Real Estate - Branding...

    Exclusive print package targeting high-net-worth individuals interested in exclusive listings on the Big Island. The custom mailing package design was printed with silver foil stamping and metallic silver and housed a...
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    SB One Bank - Branding for...

    SB One Bank - Branding for...

    Sussex Bank, a full-service regional NJ-based bank acquired Community Bank of Bergen County.  Their newly found entity consisting of fourteen branches was renamed SB One Bank. Using the brand initials, we designed...
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  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    What do The Getty and Victor Group have in common? They’ve both turned to Plus972 for branding expertise. This New York City-based agency has already made major waves with work for enterprise clients and startups alike.

    When Solo Rugs launched a platform targeting their unique users, Plus972 analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 50% Branding
    • 15% E-Commerce Development
    • 15% Web Design
    • 20% Other
    CBRE Miami

    CBRE Miami

    CBRE is headquartered in Dallas, is the world’s largest commercial real estate services and investment firm. CBRE Miami hired Plus972 for a special project to launch the multifamily line of business for the South...
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    SHVO

    SHVO

    With over $4 billion under development, SHVO is dedicated to creating extreme value by imagining and developing unique concepts in the world’s most sought-after locations for exclusive clientele.
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    277 Fifth Avenue

    277 Fifth Avenue

    In the very heart of NoMad, at the crossroads of Manhattan’s East and West Sides, Uptown and Downtown, internationally acclaimed architect Rafael Viñoly has envisioned a heroic modern tower soaring 55 stories above...
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    The NNN Pro Group at Marcus and...

    The NNN Pro Group at Marcus and...

    The NNN Pro Group is the top producing team specializing in net lease properties nationwide. They maintain the largest inventory of exclusively listed properties and have completed more sale-leasebacks than any other firm...
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    C42D, based in New York City, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. C42D improves brands ability to deliver their message to consumers by helping them create a brand profile with targeted brand development work that follows contemporary trends.

    When their client needed a powerful way to supercharge their branding strategy, they turned to C42D. C42D delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    OOVA

    OOVA

    OOVA’s machine learning technology is a major advance over traditional fertility trackers and tests. With a mission to empower people to take control of their reproductive health and two charismatic co-founders, C42D...
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    Nesterly

    Nesterly

    Nesterly is the trusted housing marketplace for seniors to find quality guests, forging connections, alleviating financial burdens, and enriching lives. 
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    Shazam for Brands

    Shazam for Brands

    Our task was to audit all sales tools, collaborate with the Shazam team to refine and evolve the story, create key visuals and a design system, and finally bring it all together with a comprehensive brand guide...
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    Cuebiq Brand Relaunch

    Cuebiq Brand Relaunch

    Cuebiq, a global leader in mobility and geospatial analysis, helps marketers answer their most pressing targeting and measurement questions via the industry’s most comprehensive understanding of the offline consumer...
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  • 9
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    The Future Forward has provided branding solutions for huge names like Nike as well as dozens of enterprise clients around the world. This Brooklyn-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Pepsi needed a powerful way to supercharge their strategy, they turned to The Future Forward. The Future Forward completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 60% Branding
    • 20% Web Design
    • 20% Web Development
    Morris Adjmi Architects -...

    Morris Adjmi Architects -...

    MA is a multidisciplinary, studio-based practice recognized for its creative use of new materials and technologies, sophisticated, sustainable designs, and thoughtful engagement with the arts. Over the past year, we had...
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    Serino Studio – Branding and...

    Serino Studio – Branding and...

    Our journey with the Serino team started with a series of conversations to align with their vision, product offering, and positioning. We wanted to fully understand the forces that lead them to their apparel concept, to...
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    Bunsa Studio – Branding and Website

    Bunsa Studio – Branding and Website

    We were recently commissioned by Miami-based interior design studio Bunsa to reimagine their visual identity and digital portfolio experience. With an impressive project list and well-deserved recognition throughout the...
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    Fry Reglet - Branding and Website

    Fry Reglet - Branding and Website

    We partnered with Fry Reglet, a leading architectural products company, to create a refreshed brand identity and new digital platform that strikes a balance of form and function to effectively showcase their diverse...
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  • 10
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    BrandTuitive is a branding agency that helps brands around the globe boost their brand profile. Since their founding in New York, BrandTuitive has helped everything from enterprise clients to brand-new startups on the path to improving their brand design in a way that leads to real business results.

     

    When their client was looking for an agency that would truly help them create strong brand materials, they turned to BrandTuitive, who were able to work closely with their internal teams and develop a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 100% Branding
    BRAND POSITIONING

    BRAND POSITIONING

    PROTECTING INDIVIDUAL PRIVACY WITH BLOCKCHAIN TECHNOLOGY CHALLENGE: Formerly ZenCash, this fast-growing blockchain technology project is much more than a cryptocurrency. They needed a new name and brand messaging to...
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    BRAND POSITIONING

    BRAND POSITIONING

    COLLABORATING WITH COMMUNITIES TO CREATE LASTING CHANGE CHALLENGE: Episcopal Relief & Development facilitates healthier, more fulfilling lives in communities worldwide. Having established their program priorities as...
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    NATIONAL DIRECT MAIL

    NATIONAL DIRECT MAIL

    ATTRACTING INFOLECTUALS ACROSS AMERICA   CHALLENGE: The Economist magazine has been a highly revered news and human interest publication across Europe for decades. Newer and less well known in the United States...
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    BRAND POSITIONING

    BRAND POSITIONING

    WINNING AGAINST HUNGER IN NEW JERSEY   CHALLENGE: Formerly The Food Bank of Monmouth and Ocean Counties, the agency's name and messaging did not adequately communicate the high quality and variety of services they offer...
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With an impressively robust client list that includes names like 4Ocean, North Street Creative empowers brands with branding and design. Founded on design-first principles, this New York-based firm offers an emphasis on helping brands drive change.

    One example of North Street Creative’s experience is their work for American Express, one of the world’s respected brands. North Street Creative helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 30% Branding
    • 30% Web Design
    • 20% Graphic Design
    • 20% Other
    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Drexel Hamilton

    Drexel Hamilton

    Drexel Hamilton is a service-disabled veteran-owned investment bank that engaged North Street to reimagine its brand identity and messaging to better speak to its distinct audience.  First, North Street developed a...
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  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    With an impressively robust client list that includes names like Amazon, L+R

    empowers brands with mobile app development. Founded on design-first principles, this Brooklyn-based firm offers an emphasis on helping brands drive change.

    One example of L+R’s experience is their work for Louis Vuitton, one of the world’s respected fashion brands. L+R helped them target their audience of customers with a complete reevaluation of their mobile app. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 25% Business Consulting
    • 20% UX/UI Design
    • 20% Branding
    • 35% Other
    Vela®

    Vela®

    An international manufacturer introduces transformational, environmental offering with brand strategy and digital presence.
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    Candid App

    Candid App

    Challenge: Designing a Stellar User Experience Candid’s mission is to “get you the information you need to do good”. Through research, collaboration, and training, Candid connects people who want to change the world...
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    Louis Vuitton VR Event Platform

    Louis Vuitton VR Event Platform

    Immersive, personalized VR experience content management system for luxury retail.
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    Masterworks

    Masterworks

    Attract next-generation art investors with captivating brand strategy Challenge: Economic Aesthetics Masterworks has created the first company that invites investors to buy shares of great masterpieces. Featured pieces by...
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  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Recognizable brands worldwide have employed Wolf&Whale to bring their UX and UI design needs to the next level. Based in New York, Wolf&Whale was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Wolf&Whale provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 30% UX/UI Design
    • 30% Branding
    • 20% Web Design
    • 20% Other
    GoDaddy Web+Marketing Redesign

    GoDaddy Web+Marketing Redesign

    Our task was to revamp their existing web templates to instill world-class design for their diverse audience of entrepreneurs. We led a process that included a team of 6 Designers, 2 Copywriters, and 2 Creative Directors...
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    Redesign for D2C Insurance Brand

    Redesign for D2C Insurance Brand

    Guardian Dental Exchange reached out to Wolf&Whale to help re-imagine the web experience for their popular dental plans offered on healthcare.gov and state exchanges.
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    Pax Vaporizer Mobile App

    Pax Vaporizer Mobile App

    Created an art direction and revamped design system from scratch to provide a premium, user-friendly design to their app.
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    Design and Identity for...

    Design and Identity for...

    A UX/UI revamp and web development for one of the world's most renowned interior design firm.
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    DBC has delivered branding results to brands like American Express, still expanding on its list of success for brands in a wide range of industries. This New York-based firm helps companies focus their brand strategy to improve their ability to reach customers through their brand platform.

    If you want to see how DBC helps brands meet their goals in a crowded space, look no further than their brand development work for Leaf Logistics. DBC helped them define and execute a strategy that would help them meet their goals.

    SERVICES
    • 55% Branding
    • 30% Graphic Design
    • 15% Logo
    The Project We Established A...

    The Project We Established A...

    The NBPA Foundation had existed for 20 years without a brand identity or any formal way to garner recognition for its members' work.  Our solution to this challenge was to team the identity with its organizations and...
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    The 18 Months We Worked With...

    The 18 Months We Worked With...

    From an increase in customer engagement and satisfaction, to a decrease in call volume, our engagement with American Express saw us empower both Card Members and the organization through clear visual and written...
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    Using Clean Visual Communication...

    Using Clean Visual Communication...

    The Ms. Foundation for Women is taking bold steps forward for women across the globe. Our work broadcasts their impact to current and potential donors who can exponentially increase their reach and results. We helped Ms....
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    Activating The Growth Of A...

    Activating The Growth Of A...

    Optimizing Leaf’s brand for a relaunch was a short turnaround goal that paid big results. From logo cleanup efforts to a sticky launch video, each deliverable was driven by customer intelligence. We helped Leaf with...
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  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    What do Alden Shoes and Susan Bender have in common? They’ve both turned to Bionic Egg for branding expertise. This New York based agency was founded in 2001 and has already made major waves with branding for enterprise clients and startups alike.

    When Blesso Properties launched a platform targeting real estate investors nationwide, Bionic Egg analyzed the entirety of their content to refine their brand story, create key visuals and design a system that would bring together all elements of the Blesso Properties brand. The campaign was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 34% Branding
    • 33% Web Design
    • 33% Web Development
    The Aesthetics Bar

    The Aesthetics Bar

    We were super excited to work with The Aesthetics Bar on the website for both services in-person, as well as  launching their patented Aesthetics Bar product line.  
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    Cerebral Palsy Foundation

    Cerebral Palsy Foundation

    We are thankful for the oppertunity to partner with SPF to rebuild their previous website. www.yourcpf.org Website is bold and easy to navigate on all devices.
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    Limbic Medical

    Limbic Medical

    Bionic Egg created the Brand Identity, Print Collateral, and a welcoming website to announce the new business opening.  From the Operating Room to your Living Room, Limbic Medical provides individualized care to support...
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    Flavordent

    Flavordent

    We worked with a fantastic denstist, inventor, dad to create the brand name Flavordent.  We created full brand identity, product design, web design, development and digital marketing assets; as well as filing trademarks...
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