September 2022

Top Brand Consulting Firms in New York City

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Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Luckily, New York City has some of the best branding agencies to hire. Use our list to find and connect with a branding agency in NYC. Evaluate their case studies, project types, and client reviews to determine which branding company is the best fit for you.

List of the Best Branding Companies in NYC

  • 1
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
    Mastercard ID

    Mastercard ID

    In 2019 Mastercard pioneered a new digital identity experience, testing an innovative service with the potential to verify a person’s identity immediately, safely and securely in both the digital and the physical world....
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    Sensient Technologies

    Sensient Technologies

    Universal Foods Corporation was evolving and becoming a technology leader in flavors, fragrances, textures, inks and dyes—a shift in focus that was outgrowing its name. With no single idea holding the company together...
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    Institute of Culinary Education...

    Institute of Culinary Education...

    When one of America’s oldest cooking schools sought to differentiate itself in the hyper-competitive NYC food landscape, it turned to Tenet Partners to uncover and communicate the compelling idea that lies at the very...
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    Mastercard Cybersecurity Talent...

    Mastercard Cybersecurity Talent...

    In 2019 Mastercard was a leading participant in a nonpartisan, nonprofit cybersecurity recruitment effort to attract the next generation of cyber talent to public service. A compelling brand was needed to intrigue...
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  • 2
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Digital Strategy
    • 20% Marketing Strategy
  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding
    Summit Hill Foods

    Summit Hill Foods

    Services:  Brand Strategy Brand Naming Brand Identity  Rebranding Southeastern Mills, a family-owned food company, to Summit Hill Foods Read full case study at: https://wantbranding.com/case-studies/summithill/  
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    Anheuser Busch's Veza Sur

    Anheuser Busch's Veza Sur

    Services:  Brand Strategy Brand Naming Creating a new microbrewery brand in Miami for Anheuser Busch Read full case study at:  https://wantbranding.com/case-studies/ab-inbev
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    American Petroleum Institute

    American Petroleum Institute

    Services: Brand Strategy Brand Identity Rebranding the American Petroleum Institute to better position for a future of energy transition Read full case study at: https://wantbranding.com/case-studies/api/
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    MGM Resorts International

    MGM Resorts International

    Services: Brand Strategy Brand Naming  Brand Research Brand research, brand strategy, brand architecture, and brand naming for MGM Resorts International Read full case study at: https://wantbranding.com/case-studies/mgm
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York City, NY

    With an impressive list of clients and feedback that speaks to their consistent quality, Tanj brings brands to the next level with strategic branding. Focused on providing high-end brand design that meets key marketing goals, this New York-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Tanj’s experience is their work for ecommerce companies looking to expand their brand through brand development services. Tanj helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in branding that sets them apart from the competition. 

    SERVICES
    • 100% Branding
    Ally — Naming an iconic neobank

    Ally — Naming an iconic neobank

    Let’s face it: banks don’t have the best reputations these days. For your average consumer, there is a general feeling of “us” against “them.” Several years ago, GMAC Financial understood this and aimed to...
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  • 5
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
    Product naming for Nexon

    Product naming for Nexon

    Name positioning  Name development Logo design  Case study: name not yet launched External link: https://www.nexon.com/main/en
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    Imprint line naming for Skyhorse...

    Imprint line naming for Skyhorse...

    Name positioning Name development Case study: https://riverandwolf.com/projects/anthology/ External Link: https://www.skyhorsepublishing.com
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    Medical device naming for BK...

    Medical device naming for BK...

    Name positioning Name development Trademark screening Linguistic checks Case study: https://riverandwolf.com/projects/bkactive/ External link: https://www.bkmedical...
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    Breast pump brand line naming for...

    Breast pump brand line naming for...

    Name development Name story Trademark screening Global linguistic checks Case study: https://riverandwolf.com/projects/made-for-me/ External link: https://www.tommeetippee.com/en-us/product/made-for-me-electric-breast-pump
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  • 6
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With clients that include Google, Hershey’s, Twentieth Century Fox, and the NFL, Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®. Motto works with leaders to create culturally relevant brands for the future of food, tech, beauty, entertainment, and wellness. With offices in New York City and Dallas, TX, the firm offers a comprehensive suite of branding services under one roof.

    One example of Motto’s experience is their work for b2c and direct-to-consumer companies looking to stand out in a sea of sameness. This results in comprehensive brand development that sets Motto clients apart from everyone else in the category.

    SERVICES
    • 65% Branding
    • 35% Business Consulting
    Noovie®

    Noovie®

    Obsess with Noovie. Noovie is a digital ecosystem under the giant brand NCM (America’s Movie Network). Noovie connects brands with movie audiences in the cinema, and brings entertaining online experiences, exciting...
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    Even

    Even

    Even approached Motto as a scaling startup desperately in need of uniting the brand under a comprehensive language. With recent success on HSN and a partnership with Napster, defining the brand for Even was critical. We...
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    Keetsa

    Keetsa

    Every night’s sleep is consequential. And, let’s face it, sometimes elusive. But how well you live depends on how well you sleep. How much energy you have. How clearly you think. How happy you are. Your mattress...
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    Hershey's

    Hershey's

    Live “Greenr.” This new line of plant-based chocolate supports reforestation. From the product, to the packaging, to the planet, this brand inspires us all to Live Greenr. Motto led the conceptual development, brand...
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  • 7
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.

    When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 60% Branding
    • 40% Web Design
    Admiral Capital Group

    Admiral Capital Group

    Admiral Capital Group is a philanthropically focused investment firm founded by NBA Hall-of-Famer David Robinson and Goldman Sachs alum Daniel Bassichis. Ruckus revamped Admiral’s brand and website to better convey the...
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    Indikitch by Deep Foods

    Indikitch by Deep Foods

    Indikitch is a rapidly expanding chain of fast-casual Indian restaurants that prides itself on the authenticity of its food. Ruckus served as a comprehensive marketing partner to Indikitch during a major rebrand...
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    MHS

    MHS

    MHS is a leading cognitive assessment publisher with Education, Clinical, Talent Development, and Public Safety verticals. Ruckus helped MHS create a brand identity that strengthened their mission and unified the legacy...
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    Greybox Creative helps brands adapt to a change market with expert branding design, having done so for companies like Novo Nordisk and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this New York-based firm offers an emphasis on brand identity.

    One example of Greybox Creative’s experience is their work for Geoffrey Beene, who needed to improve their branding within a tight budget and turnaround. Greybox Creative helps them target their weak points with the assistance of a keen eye for detail and years of expertise in branding.

    SERVICES
    • 65% Branding
    • 15% Logo
    • 10% Graphic Design
    • 10% Other
    Event Branding Project - Big...

    Event Branding Project - Big...

    Reservoir Capital Group would invite their clients to attend this classic New York City event each year and we would design and print the most elaborate invitations. What was so special about this client appreciation...
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    Union Burger Bar

    Union Burger Bar

    Union Burger Bar is a creative burger experience that is a modern take on a classic idea. Their difference starts with quality enabling them to deliver a unique take on the classic burger and creating more of a delicacy...
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    US Army - Event Branding

    US Army - Event Branding

    This was the 30th anniversary for the Army's Ten-Miler event that is held every year in Arlington, Virginia and Washington, DC, sponsored by the U.S. Army Military District of Washington. The race draws a large number of...
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    Verify Financial - Branding &...

    Verify Financial - Branding &...

    Verify’s on-line forum of vetted credit graders provide issue-specific, peer-sourced credit information previously unavailable on any industry platform. Their patent-pending process takes place on a secure platform...
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  • 9
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    BrandTuitive is a branding agency that helps brands around the globe boost their brand profile. Since their founding in New York, BrandTuitive has helped everything from enterprise clients to brand-new startups on the path to improving their brand design in a way that leads to real business results.

     

    When their client was looking for an agency that would truly help them create strong brand materials, they turned to BrandTuitive, who were able to work closely with their internal teams and develop a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 100% Branding
    HORIZEN

    HORIZEN

    PROTECTING INDIVIDUAL PRIVACY WITH BLOCKCHAIN TECHNOLOGY CHALLENGE: Formerly ZenCash, this fast-growing blockchain technology project is much more than a cryptocurrency. They needed a new name and brand messaging to...
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    THE ECONOMIST

    THE ECONOMIST

    ATTRACTING INFOLECTUALS ACROSS AMERICA   CHALLENGE: The Economist magazine has been a highly revered news and human interest publication across Europe for decades. Newer and less well known in the United States...
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    C42D, based in New York City, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. C42D improves brands ability to deliver their message to consumers by helping them create a brand profile with targeted brand development work that follows contemporary trends.

    When their client needed a powerful way to supercharge their branding strategy, they turned to C42D. C42D delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    Cuebiq Brand Identity and Website

    Cuebiq Brand Identity and Website

    Cuebiq, a global leader in mobility and geospatial analysis, helps marketers answer their most pressing targeting and measurement questions via the industry’s most comprehensive understanding of the offline consumer...
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    Foundation Capital Brand Identity...

    Foundation Capital Brand Identity...

    One of Silicon Valley’s leading VC firms needed to update its branding to reflect it’s decades of unprecedented success. Foundation Capital needed an image that reflected its success, values, and its spectacular new...
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    OOVA

    OOVA

    OOVA’s machine learning technology is a major advance over traditional fertility trackers and tests. With a mission to empower people to take control of their reproductive health and two charismatic co-founders, C42D...
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    Nesterly

    Nesterly

    Nesterly is the trusted housing marketplace for seniors to find quality guests, forging connections, alleviating financial burdens, and enriching lives. 
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  • 11
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Starfish worked tirelessly for PwC, Weight Watches, Dunkin Donuts, and Guardian, among other companies, to synchronize each of their individual brands' expressions. With a non-traditional perspective, Starfish provides branding, marketing, and graphic design services. The team of strategists, project managers, designers, and copywriters work to improve their clients' overall brand strategies.

    Starfish provided branding services to a government agency to augment internal and external communications. After developing a strategic plan to improve internal sentiments, Starfish began creating videos for the client's website and social media platforms to drive awareness. Starfish delivered impactful content that generated a significant number of impressions and web traffic.

    SERVICES
    • 40% Branding
    • 25% Web Design
    • 25% Advertising
    • 10% Other
  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    What do The Getty and Victor Group have in common? They’ve both turned to Plus972 for branding expertise. This New York City-based agency has already made major waves with work for enterprise clients and startups alike.

    When Solo Rugs launched a platform targeting their unique users, Plus972 analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 50% Branding
    • 15% Web Design
    • 15% E-Commerce Development
    • 20% Other
    Antoya

    Antoya

    Antoya offers one of the best Korean BBQ experiences in New York City. Antoya's recipes have been passed down from one generation to another to keep the tradition & offer a quality Korean dining experience.
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  • 13
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Brooklyn, NY

    Suits and Sandals blends research, technology, design and messaging into comprehensive human-centered communications strategies and infrastructure. Their team specializes in branding, user experience design, and digital strategy. 

     

    A recent example of their work was helping environmental nonprofit CLASP rethink their digital strategy to better communicate their mission. They provided a clear content hierarchy for the site that made sure every user walked away understanding the most important parts of the organization. 

    SERVICES
    • 60% Branding
    • 40% UX/UI Design
    Brand Campaign Against Religious...

    Brand Campaign Against Religious...

    Suits & Sandals was engaged by an advocacy organization that focuses on protecting the separation of church and state in the US to develop and implement a campaign for public visibility, tied to the organization’s...
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    Branding & Web Design for Digital...

    Branding & Web Design for Digital...

    Duggal Studios is the digital content creation studio of Duggal Visual Solutions, a giant in the printing and signage industry. Duggal specializes in CGI and motion graphics as well as studio photography, photo...
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    Branding, App & Web Development...

    Branding, App & Web Development...

    NextAccountant is a fintech tax planning and preparation platform, designed to pair customers with live tax planning professionals through a user-friendly web app experience.  We worked with the NextAccountant team to...
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    Webflow Web Design for Ukraine...

    Webflow Web Design for Ukraine...

    BlueCheck Ukraine was founded by Liev Schreiber, notable Ukrainian American actor and philanthropist, to help improve the state of humanitarian aid to Ukraine. BlueCheck vets and facilitates financial support to Ukrainian...
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    What do Alden Shoes and Susan Bender have in common? They’ve both turned to Bionic Egg for branding expertise. This New York based agency was founded in 2001 and has already made major waves with branding for enterprise clients and startups alike.

    When Blesso Properties launched a platform targeting real estate investors nationwide, Bionic Egg analyzed the entirety of their content to refine their brand story, create key visuals and design a system that would bring together all elements of the Blesso Properties brand. The campaign was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 34% Branding
    • 33% Web Design
    • 33% Web Development
    Web Design & Development Suit &...

    Web Design & Development Suit &...

    We created the new website design and development for Robbie & Co. A Retailer Suit and Tuxedo Shop located in New York City.
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    Brand Identity Facial Plastic...

    Brand Identity Facial Plastic...

    We worked with Dr. Gregory Dibelius to revise the branding into a more luxury service feel.  We revamp the brand identity for the website and print collateral.  We also designed and constructed a unique marketing kit...
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    FerenComm

    FerenComm

    FerenComm's website has been a favorite client of Bionic Egg since 2010.  While updating thier brand identity, we worked closely with the FerenComm team, streamlining the site content into a responsive, colorful and...
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    Voluspa Candles ECommerce Website

    Voluspa Candles ECommerce Website

    Voluspa Candles are renowned for excellence in package design, clean burning candle wax formulation and unparalleled fragrance blends. Voluspa products are fuelled by a love for art, fragrance & elegant illumination....
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  • 15
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    New York, NY

    SGK is a global packaging and brand experience company based in the UK and was founded in 1953. They have more than 1000 employees globally that specialize in branding, content marketing, and advertising to mid-market and enterprise clients mainly focusing on consumer products & services, e-commerce, and arts, entertainment & music industries.

    Sartorius Stedim Biotech hired SGK to rebrand their biotech company's existing product marketing assets involving their application notes, datasheets, guides, brochures, and other collateral. SGK rebranded 4,500 of the client's marketing materials within one year. Their commitment to adjust and react immediately to our demands was impressive.

    SERVICES
    • 20% Branding
    • 20% Content Marketing
    • 10% Marketing Strategy
    • 50% Other

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