April 2021

Top Brand Consulting Firms in San Francisco

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Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, San Francisco has some of the best brand agency to hire. Use our list to find and connect with brand agency in The Bay Area. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in The Bay Area

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Oakland, CA

    Catchword is a trusted leader in brand name development, creating impactful names for clients worldwide in every sector since 1998. With offices in the San Francisco Bay Area and New York City, Catchword helps companies — from startups to Fortune 50s — find that most important brand asset, their name.

    Whether for a single engagement or a long-term retainer relationship, clients turn to Catchword for company and product naming, naming strategy and architecture, and taglines. A few of the well-known brands Catchword has created include Vudu, Upwork, FireEye, Fibrance for Corning, Rancher's Reserve for Safeway, Optane for Intel, and Attain for Aetna.

    SERVICES
    • 100% Branding
    Car naming for Volkswagen

    Car naming for Volkswagen

    Volkswagen has some of the auto industry’s most iconic (and distinctive) cars and car names, from the Beetle to the Touareg. So we were excited when they called on us to name their sturdy 7-seat SUV, codenamed...
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    Naming wearable fitness trackers...

    The margin for error was slim with these wireless fitness trackers. Successful names would have to be short enough to fit on the small devices, and match the snappiness of the mother brand. In addition, the names would...
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    Naming a new Cheez-It snack product

    When Kellogg’s approached Catchword to name its exciting new Cheez-It snack food, we immediately requested samples. You know, for creative inspiration. Possessing the same wonderful crispiness of the original Cheez-It...
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    Beverage platform naming for...

    Made with green coffee extract and fruit juices, Starbucks’ line of sparkling cold beverages packs a natural, revitalizing punch. The name Refreshers conveys that, without veering into the high-octane territory of...
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  • 2
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    With an impressive list of clients and feedback that speaks to their consistent quality, Igor Naming Agency brings brands to the next level with brand identity and naming services. Focused on providing high-end brand identity that meets key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Igor Naming Agency’s experience is their work for ecommerce companies looking to identify the unique elements their brand through naming services and brand identity. Igor Naming Agency helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in brand identity that sets them apart from the competition. 

    SERVICES
    • 100% Branding

    Perky

    Launched January 22, 2021: What do you call an app that lets employees manage their perks and benefits? As of today, Perky. The goal is to take over a market dominated by competitors Alex and Bennie, whose names both...
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    WHOOP Fitness Tracker

    Named by Igor: Whoop valued at $1.2 billion Oct 31, 2020: “Patrick Mahomes’ latest investment, sports tech startup Whoop, now valued at $1.2 billion. The MVP quarterback joined a handful of other athletes –...
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    TruTV

    Igor was hired to create a new name for Court TV, which is… truTV. This excerpt from the official press release tells the story best: "As part of an extensive branding initiative that will also include a new look, new...
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    Splay

    Splay is the only FHD display that expands from a small package to the world's largest ultra-portable display. It's a display that splays, allowing you to work or (s)play from anywhere. And of course it's a 24 inch FHD...
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  • 3
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sausalito, CA

    They’ve done work for major brands like OnStar as clients, but Lexicon Branding is a brand development agency that hasn’t lost sight of the fire and hunger for greatness that launched them. This California-based firm helps organizations around the world focus their branding strategy to increase sales and consistently beat their competition.

    If you want to see how Lexicon Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Pentium. Lexicon Branding helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 90% Branding
    • 10% Market Research

    Portal from Facebook

    Lexicon Branding developed the Portal from Facebook brand name. 
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    BlackBerry

    Lexicon Branding developed the BlackBerry brand name. 
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    Intel Pentium

    Intel's Pentium line of processors has become an institution—but when it began, the brand needed an iconic name that would be instantly recognizable. Lexicon Branding provided the naming expertise to create this...
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    Impossible Foods

    Lexicon Branding developed the Impossible Foods brand name. 
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    When a brand like Moveworks needs brand development work, there’s one agency they call—Emotive Brand. Founded in California and featuring some of the greatest branding professionals in the market, Emotive Brand helps brands create their voice with expert brand strategies and execution.

    Emotive Brand brings clients exactly the brand design results they need in a timely and affordable manner. That’s why they’ve become a go-to name in branding that continues to make waves across a range of industries and client specialties.

    SERVICES
    • 50% Branding
    • 25% Logo
    • 25% Marketing Strategy

    Unifying Two Fintech Products...

    When the company approached us, TopstepTrader was actually two separate products. The first, TopstepTrader, enabled online traders to prove their trading competence and earn the right to become a Funded Trader—trading...
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    Positioning a Technology...

    Snow Software is a SaaS-based Technology Intelligence platform that gives IT and Software Asset Managers the tools they need to gain a full and up-to-date perspective on their entire technology ecosystem.   While the...
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    Launching a Different Kind of AI...

    To Moveworks, gone were the days of inefficient, frustrating IT—where even the simplest IT problems (changing a password, adding an admin) sat unsolved for days, gathering dust.    After three years in stealth mode...
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    Cybersecurity Startup Launched...

    The presidential election of 2016 pointed out the flaws in one of our most ubiquitous technologies—email. Our mailboxes are filled to the brim with personal and business information, links to other accounts, and are...
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  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Evviva Brands brings brands to the next level with advanced branding expertise, having done so for companies like ABinBev and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this San Francisco-based firm offers an emphasis on helping brands find their voice.

    One example of Evviva Brands’s experience is their work for ecommerce companies looking to improve their branding without breaking the bank. Evviva Brands helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand design.

    SERVICES
    • 100% Branding

    Marriott International

    Challenge Marriott engaged Evviva to develop a clear, relevant, resonant global position to speak to talent in emerging markets—and fill 50,000 jobs—many in countries where brand recognition is low, barriers to...
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    Amazon

    Amazon is one of the world's most successful, complex and innovative companies. They turned to Evviva to help them understand and express their cultural DNA. We conducted global research developed a brand line that fit...
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    The Ritz-Carlton

    ChallengeAt first glance, the Ritz-Carlton may appear a thing apart from other Marriott brands. As the sina qua non of luxury hospitality, in many ways, it is. Look closer, however, and you find the tie that binds: an...
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    Methanex

    ChallengeMethanex produces and markets methanol – a building block for countless products and applications, from fuel to the rubbing alcohol in your bathroom cabinet. As is often the case with ubiquitous products, the...
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Paypal and Charles Schwab count Global Brand Works as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With over 10 years of branding experience, this San Francisco-based agency is certainly here to stay.

    Kettle Brand Potato Chips is a globally recognized leader in snack foods, and Global Brand Works has provided focused and wide-reaching branding services for the company for the entirety of their working relationship. This includes logo design, iconography, overall brand voice and visuals, and more.

    SERVICES
    • 70% Branding
    • 20% Logo
    • 10% Market Research

    PayPal - Internal Brand Activation

    PayPal is one of Global Brand Works' biggest and most consistent retainer clients. Initiatives include: Brand Governance, Value Proposition Messaging, Brand Story, Internal Communications, Internal Brand Training...
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    Sutherland - Rebrand

    Sutherland came to Global Brand Works to help take their corpporate branding to the next level. Global Brand Works provided Brand Strategy, Customer Insights, Logo Redesign, Visual Identity and Guidelines, Brand Book...
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    Kettle Uprooted - Naming and...

    Kettle brand chips needed brand support leading up to the launch of their line of vegetable chips. Global Brand Works provided not only the lighthearted and memorable name, but also the brand's architecture, logo design...
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    San Francisco Museum of Modern...

    Brand StrategyInternal Brand EngagementResearch (Internal and External)Strategic Consulting
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  • 7
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Their clients include major enterprise clients like NetGear, but Theory SF is a branding agency that hasn’t lost its focus on innovation or creativity. This San Francisco-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Theory SF helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Riverbed Technology. Theory SF helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 60% Branding
    • 20% Advertising
    • 10% Digital Strategy
    • 10% Other

    New brand in the extended auto...

    We named and developed the brand and creative for this beautiful new brand in the extended auto warranty category. Keep your eyes peeled for the launch.
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    New brand for tech startup

    We developed a new brand for a revolutionary internet platform built for content creators. The USP? By using Holonis, your content will be found.
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    Outdoor Billboards

    Our outdoor boards build awareness of the activities and unmatched beauty of the area
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    How to Mendo Videos

    We developed an integrated set of 10 videos that teach our guests How to Mendocino. Our on camera talent is an up and coming stand up comic mom that really struck a chord with our audiences. 
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    They may count brands like Alongside among their success stories, but Heirloom is a branding agency that still prides itself on its agility and adaptability. This California-based firm helps organizations around the world focus their brand development strategy to increase sales.

    If you want to see how Heirloom helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Corelight. Heirloom helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 100% Branding

    BrightInsight brand name and...

    In 2017, Flex—the 25-billion-dollar electronics manufacturer formerly known as Flextronics—was preparing to launch a digital health platform. Customers would use the "medical-grade" platform to build, scale, and...
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    Lineate brand name and visual...

    After a decade of success, Ben Engber's company hit a rather unusual snag: A newer, bigger, consumer-facing brand was using the same name. Thumbtack—the online service that matches customers with local...
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    Alongside brand name

    Heirloom helped Qimple find a new, unique name that speaks to what the company stands for: Alongside. Yves Boudreau's HR technology company was on a hot streak: the Canada-based startup had just attended 500 Startups, a...
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    Environments brand strategy and...

    Heirloom evolved the Environments brand with a new brand strategy and visual identity. For 30 years, Environments has been the exclusive dealer of Knoll furniture in Portland, Oregon. Because Knoll has an incredibly...
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  • 9
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    With an impressively robust client list that includes names like Tile, Noise 13 empowers brands with branding. Founded on design-first principles, this San Francisco-based firm offers an emphasis on helping brands drive change.

    One example of Noise 13’s experience is their work for Pacific Catch, one of the world’s respected brands. Noise 13 helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 50% Branding
    • 10% UX/UI Design
    • 10% Graphic Design
    • 30% Other

    A Fork Full of Earth

    A Fork Full of Earth is an organic catering company based in Marin County, California. Since 2015, they have crafted fresh, seasonal menus for important milestones and casual gatherings alike, partnering closely with...
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    Mobiliti

    Mobiliti is a vehicle subscription service that offers drivers choices and flexibility. Not ready to purchase or lease? No problem. You can pay one monthly fee and drive until you’re ready to decide. The creative...
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    Sysdig

    Sysdig, an open source company that provides monitoring and security for data containers, has rapidly evolved from a startup to an established company with a growing suite of enterprise products. With this expansion, they...
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    Instacart

    Instacart is a North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart's same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people...
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Jose, CA

    Nika creates engaging user experiences for clients of all sizes, receiving notable recognition for their work from Interactive Media and A’Design. The branding, digital, and marketing agency specializes in projects within the information technology, business services, and manufacturing industries.

    For example, they revamped the online presence of PathWater. The new website, while aligned with the brand voice and messaging, refreshed the look-and-feel to emphasize simplicity, sustainability, and health, representing the youthful and eco-sensitive nature of the consumer packaged goods brand.

    SERVICES
    • 50% Branding
    • 30% Web Design
    • 20% Digital Strategy

    PathWater

    PathWater is a California-based producer of refillable aluminum water bottles sold directly to retail consumers.  PathWater’s mission is to provide ultra-purified, high-quality water while reducing over 80% of bottle...
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    Electric Imp

    Electric Imp is an industry-leading internet of things (IoT) company that provides a platform to securely manage and scale connected products and services to millions of users. The challenge was to create a clear and...
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    Persian Women in Tech

    Persian Women in Tech is a global non-profit organization dedicated to celebrating and supporting women on the cutting-edge of the technology landscape.  The challenge for Nika was to create an iconic and compelling...
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    Share A Radio Mobile App

    The Share A Radio mobile app was designed for creating and sharing mix tapes.  Nikalabs designed original branding elements and the UI/IX.
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    Good Stuff Partners counts impressive brands among their key clients. So it’s no wonder that this California-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from a globally recognized brand. Good Stuff Partners helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 50% Branding
    • 15% Web Design
    • 10% Graphic Design
    • 25% Other

    DESTIGMATIZING MENTAL HEALTH.

    VIBRANT EMOTIONAL HEALTHThe future of mental health looks bright.We always feel really privileged when we partner with people who are making a critical difference to people’s lives. The Mental Health Association of New...
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    A FORCE FOR SOCIAL GOOD

    TIDES FOUNDATIONBranding a force for social good.Tides is a powerful alleyway for change that believes a quality education, access to healthcare, a clean environment and being treated equally are basic human rights. They...
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    CHAMPIONS FOR GENDER EQUALITY.

    GLOBAL FUND FOR WOMEN.Champions for gender equality.Global Fund for Women hired us to help raise awareness about the organization and help answer the often complicated question about what are women’s human rights? As...
    SHOW MORE

    AMERICA'S FIRST VEGAN DOG FOOD...

    V-DOGAmerica's first vegan dog food company.V-dog needed a major overhaul to catch up to the sophisticated tastes of health & planet conscious pet guardians. They had an amazing product, loved by dog owners, but...
    SHOW MORE
  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    Division of Labor is a California-based agency focused on helping brands highlight their distinctive qualities with branding services. With clients that include SFMOMA and a long list of successful work in a range of industries, Division of Labor has already made a name for itself as a go-to source for expert branding.

    When Kelly Services was searching for a way to improve their brand identity, Division of Labor leveraged their industry expertise to deliver a targeted brand development strategy that would meet their clients KPIs and boost their bottom line along the way. The result was stellar client feedback and a successful engagement that led to future work.

    SERVICES
    • 35% Advertising
    • 35% Social Media Marketing
    • 20% Branding
    • 10% Other

    Keen Quarantine

    When the pandemic hit, we shelved the brand launch we had been planning for KEEN and took to Zoom. Like everyone else, video conferencing became our lifeline. Unlike everyone else, it became our production studio, as well...
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    SF MOMA- See Them Both Campaign

    Francisco teams up with the largest modern and contemporary art museum in the country? Our new campaign for the San Francisco Museum of Modern Art pairs iconic destinations around the city with iconic works from the...
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    Lively HSA

    The majority of people don’t know what health savings accounts are. So it stands to reason that the majority of people don’t know who Lively is, even though they’re a leader in health savings accounts. This campaign...
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    PagerDuty - Solutions before...

    The Solutions Before Problems campaign launched in September to increase brand awareness and drive trial amongst developers and c-suite executives. PagerDuty is used by half of the Fortune 500 companies. It’s time more...
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  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sausalito, CA

    Where do companies turn when their current brand design isn’t making the grade and they need a fast course-correction? Brands like Amazon turn to DDW, a California-based agency that delivers brand development to organizations and companies that need results.

    Blue Point Brewing is an alcoholic beverage company that needed to improve their brand identity. They employed DDW, who were quickly able to analyze their existing branding design, then develop and execute a more effective approach that led to a measurable increase in KPIs.

    SERVICES
    • 30% Branding
    • 30% Packaging Design
    • 15% Advertising
    • 25% Other

    Blue Point Brewing - Keeping It...

    Blue Point is a no-bullshit coastal brewing company in Patchogue, Long Island.Known for their New York attitude, their salty dockside humor, and their tasty assortment of amazing hometown-inspired craft beers, Blue Point...
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    Decathlon - The World's Sporting...

    France-based Decathlon wanted to open their first USA superstore in Emeryville, CA, just across the bridge from San Francisco. Surprisingly, although Decathlon is the largest sporting goods retailer in the world (with...
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    Perfect Day - Dairy Made Perfect

    Perfect Day, a top Bay Area food tech startup, is setting out to revolutionize the world of dairy. They found a way to create dairy proteins that are nutritionally identical to those that come from a cow, but are...
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    Layla Sleep Brand Refresh

    Of course, millennials love purchasing their mattresses online. Simple experiences. Lower prices. No pushy sales people. Free delivery. Easy returns.That’s why the category has exploded – with over 300 brands hawking...
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  • 14
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Companies of all sizes and in all industries need brand development to excel. That’s why brands have turned to the San Francisco-based Bartlett Brands for branding expertise that takes the possibility of failure out of the equation. When a brand needs to create a better brand identity profile from an agency they know will deliver, they enlist the help of Bartlett Brands.

    When one Bartlett Brands client found themselves needing a better brand strategy, they came to Bartlett Brands to help them transform their brand’s image. Bartlett Brands delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 50% Branding
    • 20% Marketing Strategy
    • 10% Logo
    • 20% Other

    Biossance

    SERVICES: BRAND STRATEGY, POSITIONING, IDENTITY, PACKAGE DESIGN, WEB DESIGN, FIXTURE DESIGN, IN-STORE DISPLAY, COLLATERAL, MARKETING CAMPAIGNS, PHOTOGRAPHY, VIDEO, EMAIL, SOCIAL MEDIA, BRAND GUIDELINES   Biology by...
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    Colada Shop

    SERVICES: POSITIONING, BRAND DEVELOPMENT, INTERIOR DESIGN, IDENTITY, PACKAGE DESIGN, COLLATERAL   Come curious. Leave Cuban. The coffee ritual is one of the most beloved Cuban traditions. The Colada Shop team ordered...
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    First Day

    SERVICES: BRAND DEVELOPMENT, POSITIONING, IDENTITY, PACKAGE DESIGN, SHIPPING EXPERIENCE   Rise Healthy. Shine Strong. Not all vitamins are created equal—and neither are all wellness brands. We brought our A+ game...
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    Freya

    SERVICES: POSITIONING, TAGLINES, IDENTITY, TEXTILE DESIGN, COLLATERAL, PHOTOGRAPHY   Trek boldly. Wander wildly. Explore boundlessly. Freya believes that what you carry with you is as important as the places you go....
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  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Many enterprise clients count Gold Front as their dependable video production experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this San Francisco-based agency is certainly here to make an impact.

    One Gold Front client is a globally recognized leader in their sector, and Gold Front has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 50% Branding
    • 15% Marketing Strategy
    • 15% Video Production
    • 20% Other

    GiftNow - The Exchange

    Gift service GiftNow is on a mission to remove the barriers between generous thought and generous action. We partnered with the amazing team there to deliver strategy, a redesigned brand and a holiday launch spot that...
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    Sir Kensington's - Abandon All...

    Sir Kensington’s came to us for a campaign launch following their brand redesign. We created “Abandon All Bland,” a campaign that pushes back against the bland landscape of condiments and dressings on the market...
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    BAND - What Matters Most

    For their first-ever U.S. campaign, BAND wanted a video high school teams would share. We created a spot that focuses on the importance of the journey that all teams make, punctuated by the campaign line “Teams wanted.”
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    Plume - Inner Voices

    Plume partnered with Gold Front to launch a comedic spot that takes viewers into the minds of so-called smart devices.
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  • 16
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Emeryville, CA

    With a passion for both strategy and design, FARINELLA has provided branding work for clients like Libratone. Based in California, FARINELLA brings a long history of success to each project they complete.

    When Akamai was just a new brand looking to make an impact, FARINELLA crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by FARINELLA designers and strategists.

    SERVICES
    • 30% Branding
    • 20% Marketing Strategy
    • 20% Web Design
    • 30% Other

    Everi ~ Identity Suite

    Everi ~ Business Cards

    Everi ~ Website

    Farinella worked with Everi to launch an end-to-end branding campaign. Everi needed a solid brand identity and a new streamlined look. Through extensive market research and interviews, Farinella helped Everi define an...
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    Libratone ~ Rise & Shine Video Ad

    Here is one of the ads in an ongoing Facebook awareness campaign for Libratone, highlighting the company's "turn any space into a SoundSpace" promise.
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  • 17
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Viewstream counts impressive brands with recognizable names among their key clients. So it’s no wonder that this America-based firm has achieved widespread success in a wide range of industries for their targeted video production and digital strategy work.

    One example of their web development success comes from their work for a corporate account with a globally recognized brand. Viewstream helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 25% Branding
    • 25% Video Production
    • 15% Digital Strategy
    • 35% Other

    UPS - Where Business Takes Shape

    Motion Graphics, Green Screen, On-Site production to capture executive testimonial in front of a green scree, warehouse operations and stand up employee meeting.
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    AT&T - “Welcome to IoT”

    AT&T - “Welcome to IoT”
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    Coca-Cola Freestyle

    Coca-Cola Freestyle
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    Microsoft - IoT Solutions

    Microsoft - IoT Solutions
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  • 18
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    For 15 years, Sköna has created major growth for their clients by creating brands that their customers love. They’re a full-service agency specializing in creative services like web design and video production as well as media buying and digital strategy. 

     

    One of their recent projects was creating a new corporate identity for AI company Figure Eight. Sköna created a system as sleek and powerful as the technology itself that gave new life to the brand’s web and mobile experiences. 

    SERVICES
    • 20% Advertising
    • 20% Branding
    • 20% Media Planning & Buying
    • 40% Other

    Snowflake - The Data Cloud

    Snowflake needed to stand out from the sea of traditional data warehouses. This meant clearly communicating differentiators like being built for the cloud and creating a demand gen machine to leverage the brand to drive...
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    A high-tech rebrand for iMerit

    In need of a rebrand that showcased their high-quality and specialties, we worked to shed misconceptions with a utilitarian rebrand and brand new website for iMerit. The rebrand reflects quality, high-tech specialization...
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    Telavox gets a whole new look

    elavox needed to streamline and redirect its communication and collaboration platform, Telavox Flow, into one main Telavox brand. After years of bouncing between the two names, they needed to build a new but familiar...
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    Rebrand & New Website Assets...

    We partnered with Mercuri International to rebrand their identity in order to better position them in their growing, global landscape. The brand urgently needed to reposition itself as a modern, attractive, and...
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  • 19
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Why is Brawny experiencing record sales? They’ve turned to Cutwater for branding expertise. This US-based agency has already made major waves with work for enterprise clients and startups alike.

    When Twitter launched a platform targeting their unique users, Cutwater analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 25% Advertising
    • 25% Media Planning & Buying
    • 20% Branding
    • 30% Other

    Russell Stover "Hugs"

    Russell Stover® Chocolates have been an American classic since 1923, but they needed our help to make the brand more culturally relevant to contemporary consumers. The solution? Position Russell Stover as a gifting...
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    Axos "Bank Robbers"

    As a new challenger brand, Axos Bank welcomed the idea of bold, memorable campaign that would help them stand out from the competition. By tapping into the increased distrust of financial institutions and the idea that...
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    Unison "Doors"

    Over the last decade, the cost of buying a home in the Bay Area, and in much of the rest of the country, has skyrocketed to unprecedented levels, locking many people out of the possibility of ever buying a home. We worked...
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    Peet's Coffee & Tea "Coffee First"

    Alfred Peet started a coffee revolution by introducing a style of coffee that Americans had never tasted before -- fresh beans, small batches and a dark roast that produced rich and complex flavors. His influence in the...
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  • 20
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Powerful marketing, clear messaging, and human-centric user-experience are at the core of Revolution Creatives’ work. they are a full-service branding, UI/UX, and digital design agency.

    As an example, they partnered with Bavarian Nordic to create a modern digital presence to align with their new location in Silicon Valley. They began with the cancer immunotherapy division and created a fresh and innovative website that showcased the biotech company’s cutting-edge work in science and research.

    SERVICES
    • 50% Web Design
    • 25% Branding
    • 25% Web Development

    Duka Shope

    Website and brand creation for this boutique clothing e-commerce shop.
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    JetStream Branding

    Created a complete branding system for a leading Cloud Server Security firm.
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    Activz Nutrition

    Created branding, packaging, and website overhaul for this Natural Foods and Supplement company.
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    Bicyclette Patisserie

    Website design and development for a small start-up bakery in San Francisco.
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  • 21
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Santa Clara, CA

    Offering a unique blend of strategy and creative, Studio 22 creates thoughtful and engaging digital experiences for clients like NASA and Stanford University. They work with organizations at all stages of growth—from newly formed start-ups to mature leaders.

    They are Google’s long-standing partner. For nearly a decade, they have collaborated with Google on a wide variety of projects, developing everything from booklets to invitations, badges, and wayfinding systems.

    SERVICES
    • 50% Web Design
    • 15% UX/UI Design
    • 15% Branding
    • 20% Other

    BitLeague Brand and UI/UX

    Branding UI/UX design for new crypto service.
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    Logo Work

    A snapshot of our branding and logo work.
    SHOW MORE

    CosmiQWorks Web Design

    Webdesign for AI-based geospatial tech org
    SHOW MORE

    Naming & Logo design for...

    Career development platform
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  • 22
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    San Francisco, CA

    With an impressive roster of clients like Apple, Adobe, Walmart, and more, Traction’s talent, expertise, and processes are proven. They are an award-winning creative agency, working mainly with large enterprises and mid-sized clients.

    They partnered with Lenovo to create a marketing campaign for ThinkPad™ Yoga 12 all-in-one laptop and tablet. In a series of videos and a collection of four tongue-in-cheek illustrated “Survival Guides”, they appealed to a marketing-averse IT audience, making it the most viewed and downloaded asset ever produced. The result —a 400% lift in engagement.

    SERVICES
    • 30% Advertising
    • 30% Web Design
    • 20% UX/UI Design
    • 20% Other

    250% Increase in Leads

    Lenovo is the biggest laptop vendor in the world. Many of those laptops are sold to businesses, and with the launch of their ThinkPad™ Yoga 12 all-in-one laptop and tablet, Lenovo hoped to broaden their exposure to a...
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    Doubling CPG Retail Velocity

    Healthy Pet came to us with the best challenge ever: Launch a new consumer packaged goods product in a crowded, stale, and unimaginative category. How stale and unimaginative? Try cat litter. Starting with the universal...
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  • 23
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    As an independent design studio, Anastasia Salazar Ltd. has designed for companies such as Google, Oculus, and New Balance. The studio offers branding as well as web and graphic design primarily for enterprises in the fields of retail, arts and entertainment, and advertising.

    One of Anastasia Salazar Ltd.’s most high-profile projects involved the design of OpenUp, an internal initiative by Facebook that aimed to reduce mental health stigma and drive awareness to the growing issue. Anastasia Salazar Ltd. provided environmental design, artwork, and creative assets for this project.

    SERVICES
    • 40% Branding
    • 30% Graphic Design
    • 20% Web Design
    • 10% Other

    Vessel Packaging

    Vessel Health wellness test cards.
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    Vessel Packaging

    Vessel Health subscription box. 
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    Vessel Brand Photography

    Vessel Health is a company on a mission to help people feel, perform, and live better with the help of their wellness trackers. Their subscription product allows you to regularly test your nutrition levels at home, view...
    SHOW MORE

    Vessel Brand Photography

    Vessel Health is a company on a mission to help people feel, perform, and live better with the help of their wellness trackers. Their subscription product allows you to regularly test your nutrition levels at home, view...
    SHOW MORE
  • 24
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Santa Rosa, CA

    Companies like Microsoft and Mechanics Bank have turned to Circa for creative solutions that have a high impact. Their portfolio of work includes projects with graphic design, branding, and advertising deliverables for enterprise and mid-market clients.

     

    In a partnership with the Oakland International Airport, Circa collaborated to promote their new nonstop destinations. Knowing their main competition at SFO was known for terrible traffic, their creative positioned them as a way to get to destinations like Paris and Rome without having to deal with the problems that come with bigger airports.

     

    SERVICES
    • 30% Advertising
    • 20% Graphic Design
    • 10% Branding
    • 40% Other

    Farinella rebranding

    One of the things that came clear during our internal process was that Farinella Agency's most successful engagements came when it felt like the client and the agency were on the same team. The idea of _______ (client)...
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    MESA M+E Journal Branding and...

    The Mission: The Media & Entertainment Media Alliance, an organization for film and entertainment technology people, wanted to update their semi-annual magazine; including logo and layout. The Method: We started by...
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    ShastaConnect On-demand bus service

    The Mission:Shasta Regional Transportation Agency was looking to introduce a new on-demand transit service. The assignment was to create the branding, vehicle wraps, marketing plan, social strategy and ad campaign. The...
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    PARK OAK website

    The Mission:Create awareness for LAZ Parking’s convenient options for travelers using Oakland International Airport. The Method:We were asked to help re-brand the parking lots at Oakland Airport starting with the name...
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  • 25
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    What do Goji and Nav have in common? They’ve both turned to CSTMR Fintech Marketing & Design for content marketing expertise. This Austin-based agency has already made major waves with work for enterprise clients and startups alike.

    When Bank of Marin launched a platform targeting their unique users, CSTMR Fintech Marketing & Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Advertising
    • 10% Branding
    • 10% Content Marketing
    • 60% Other

    How Credit Karma boosted...

    Credit Karma’s editorial team needed to develop a conversion rate optimization strategy to drive sign-ups. After vetting several marketing firms, they partnered with CSTMR. As a well-established brand with extensive...
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    A new website and digital strategy

    Helping banks launch and manage SBA loan programs, this SBA lender service provider needed our help to redesign and rebuild their existing website and breathe new life into their brand.
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    New SEO and acquisition strategy

    A new acquisition & SEO-based marketing strategy was created to reach Blueleaf’s target audience. We audited existing processes, build the new strategy, and provided full implementation and support.
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    Re-envisioning LendingTree's...

    Re-envisioning product strategy and ux design is helping the LendingTree business loans team optimize their acquisition experience.
    SHOW MORE
  • 26
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Recognizable brands like Red Bull Records and Greystone Hotels have employed Toi to bring their branding to the next level. Based in San Francisco, Toi was founded in 2010 with a focus on helping brands evolve into their best, most memorable selves.

    When Benziger Winery needed a more impactful and effective presence for reaching wine enthusiast audiences nationwide, Toi provided them with a focused branding strategy that continues to this day. Their strategy involved refining Benziger’s voice as well as their visual profile to become more contemporary in a crowded wine industry.

    SERVICES
    • 20% UX/UI Design
    • 20% Branding
    • 20% Web Design
    • 40% Other

    Genee (acquired by Microsoft)

    Genee acts as your personal assistant, checking schedules to find the best times for everybody, and then placing that event on everybody’s calendar. With so much complicated stuff happening on the back-end, it needed to...
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    Red Bull Records

    Red Bull Records is Red Bull's independent record label. Their diverse roster includes artists like AWOLNATION, Beartooth, Five Knives, Itch, New Beat Fund and Twin Atlantic. We worked on User Experience, User Interface...
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    UC Berkeley

    The UC Berkeley Graduate Assembly, the official representative body of the graduate and professional students at University of California, enlisted Toi to rethink and relaunch their website.
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  • 27
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Heraldist & Wondermarks San Francisco is a marketing strategy agency that helps a wide range of organizations as they seek to engineer brand perception. Since their launch in the U.S., Heraldist & Wondermarks San Francisco has helped everything from enterprise clients to brand-new startups as they strive to improve their marketing capabilities.

    When Alphablock was looking for an agency that would support their need to create a brand identity from scratch, they turned to Heraldist & Wondermarks San Francisco, who helped develop and execute a marketing strategy and brand identity that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 30% Marketing Strategy
    • 25% Advertising
    • 25% Branding
    • 20% Other

    Appnomic | Brand Identity

    NEW BRAND NAME, NEW LOGO, NEW WEBSITE, NEW CORPORATE ID   Once we finalized the re-thinking of the Product Value proposition, the whole visual identity had to be redesigned to fit the new strategic approach.   We...
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    Plum Lending San Francisco |...

    Plum Lending helps owners buy, refinance and make better investment decisions
    SHOW MORE

    Endava | Social Media Campaign

    A SOCIAL MEDIA CAMPAIGN THAT HELPS A TECH COMPANY SHOW THEY UNDERSTAND BUSINESS Endava is a London-based tech company with more than 5000 employees around the world. They were facing strong competition from global giants...
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    Cognizant | Brand Campaign

    HOW DO YOU FIND & HIRE THE DEVELOPERS WHO REALLY WANT TO BUILD AMAZING STUFF? Tech company Cognizant was the organizer of Programmers Week, an event meant to bring in one place the most ambitious and talented...
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  • 28
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    Rainfactory is a marketing agency based in the U.S. whose past clients include Pakt and many more significant brands across multiple markets. What sets them apart is their ability to deliver strategy, design, and advertising for mobile applications and e-commerce companies that gets results. In fact, Rainfactory has run 5 of the 15 most-funded crowdfunding campaigns in the history of Indiegogo

    One of Rainfactory’s most recent successes comes from their work for Flic, who sought them out in need of a fundraising campaign that would help them enable the future of their company. Rainfactory gave them the resources and expertise to confidently improve their brand presentation, resulting in over $350,000 in just two months.

    SERVICES
    • 27% Social Media Marketing
    • 13% Pay Per Click
    • 10% Advertising
    • 50% Other

    OneWheel E-Commerce Marketing

    Long term advertising optimization & expansion since 2016 Top-line and bottom-line success Massive sales promotions successes (Black Friday, etc.)  Successful 2nd product launch in 2018
    SHOW MORE

    CLIQ Chair Product Launch Campaign

    STRATEGY Content / Messaging / Targeting Development Crowdfunding campaign launch Continue pre-order sales momentum on thegochair.com RESULTS $1.7M raised on Indiegogo Continued sales momentum on Shopify website Strong...
    SHOW MORE

    Reviving Atari VCS for the 21st...

    STRATEGY Nostalgic Positioning High Volume Execution Lead Driven Launch RESULTS $3+ Million Launch Campaign #1 Biggest Launch Day on Indiegogo $1 Million within 24 hours
    SHOW MORE

    Multi-Channel Online Advertising...

    STRATEGY Client website launch Brick & mortar sales support Amazon strategy development RESULTS Developed mobile-responsive website Conversion rate improvement Balanced advertising approach (to Target.com, Walmart...
    SHOW MORE
  • 29
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Wind River and SunPower count JUMBOshrimp as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With over 17 years of branding experience, this San Francisco-based agency is certainly here to stay.

    Ericcson is a globally recognized leader in telecommunications, and JUMBOshrimp has provided focused and wide-reaching branding services for the company for the entirety of their working relationship. This includes logo design, iconography, overall brand voice and visuals, and more.

    SERVICES
    • 20% Advertising
    • 20% Branding
    • 20% Content Marketing
    • 40% Other

    Dexcom - Live Uninterrupted

    Ericsson - Are you my...

    Wind River - The Intelligence in...

    Wind River - Agents of Change...

  • 30
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    With companies such as Intel, HP, and P&G as partners, Studio Clutch are experts in their digital studio services. The company offers video production, web design, and UX/UI design for various clients from different industries, with experience in using frameworks such as Adobe, WordPress, and React Native, as well as developing videos such as commercials and interviews.

    In one of Studio Clutch’s projects, the studio worked with Gemmacert. Gemmacert is an e-commerce platform that handles the buying and selling of cannabis - with a focus on transparency in the potency of their products. It allows breeders and growers to know exactly what they’re buying, selling, and breeding.
     

    SERVICES
    • 40% Video Production
    • 15% UX/UI Design
    • 15% Branding
    • 30% Other

    Our 2020 Showreel

    This is a quick video that shows what we have done in the past 12 months
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    Hackers 3d illustrative video

    This 3d design video brings to life how we set up traps to catch hacker in action
    SHOW MORE

    PROACTS interactive video

    A video production focuses on both realistic imagery with 3d design
    SHOW MORE

    Traps Video campaign

    Traps - Advanced Endpoint Protection Video Campign which includes several videos:https://www.youtube.com/watch?v=EGbZaMCbNyghttps://www.youtube.com/watch?v=5ZooAAceKMkhttps://www.youtube.com/watch?v=9XAApUDojBM
    SHOW MORE

1 of 2

What Is Brand Strategy?

Brand strategy is the process of creating a unique brand for a product or business and results should be measurable, such as reaching a new audience or launching a new product.

Unlike simply creating a brand, a brand strategy contains specific and actionable goals for the company to achieve using its brand.

Why Is Brand Strategy Important?

Brand strategy is important because it provides clear parameters and goals for businesses to measure success against. Brand strategy establishes these goals and a plan for executing them using brand tools and elements.

A brand strategy also helps businesses connect their brand to the larger vision of their operation in a clear and tangible way. It keeps the focus on how the brand connects to the purpose of the business and, ultimately, the customer.

By creating a brand strategy, businesses also create added incentives to adhere to their brand guidelines. A consistent brand is critical to an effective brand strategy. When a business is repeatedly evaluating their brand’s success, they open up opportunities to evaluate the consistency of the brand over different channels as well.

How Do I Develop a Brand Strategy?

Businesses can develop a brand strategy in-house or hire a brand strategy expert to offer insights. Check out these 6 steps for developing a strong brand strategy.

Here are the steps to develop a brand strategy:

  1. Set a goal for the brand strategy: When developing a brand strategy, begin by setting an overarching goal for the brand. This goal can be to increase awareness of the company, launch a new product, or enter a new market.
  2. Evaluate core values, mission, and vision: Take time to consider how your business’s mission aligns with the goals set for the brand strategy. Evaluating your core values and vision for the business in the context of your brand strategy goals will help align all brand objectives.
  3. Identify a target audience: You may already have an established target audience, but an effective brand strategy requires thinking about your audience through the lens of your brand. What colors do they respond to? What types of fonts are attractive to them? Consider these questions when designing your brand strategy.
  4. Create core messages and tone of voice: Research your target audience and reflect on your company’s core mission and values to help inform the core messages of your brand.
  5. Establish a visual signature and identity: Create a visual identity that reflects your company values and appeals to your customer base. Select a color palette and a logo that helps achieve the brand strategy goal established at the beginning of the process.
  6. Set goals for promoting the brand: Decide how and where to promote your brand. You can promote your brand online on a website or social media, or in person with print collateral. Establish metrics and benchmarks to measure engagement and effectiveness of the brand strategy.