September 2022

Top Brand Consulting Firms in San Francisco

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Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, San Francisco has some of the best brand agency to hire. Use our list to find and connect with brand agency in The Bay Area. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in The Bay Area

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity, strategic insight, and expert guidance. From quick-turnaround startup projects to retainers with Fortune 500s, Catchword helps clients develop a timeless brand that resonates with target audiences.

    The agency has received more awards for naming work than any other agency, including Top Honors at the London International Awards and multiple awards from Transform Magazine, Hermes Creative, MarCom, and MUSE.

    SERVICES
    • 100% Branding
    AutoGrade Glass - Naming a new...

    AutoGrade Glass - Naming a new...

    Longtime client Corning asked Catchword to develop a name for its new Gorilla Glass solutions for automotive interior displays. This lightweight yet durable line of glass can brilliantly display driving info, navigation...
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    CareConcepts - product line...

    CareConcepts - product line...

    Most folks may be unaware that Clorox has sold healthcare products directly to hospitals for years. When this expertise inspired a top quality line of caregiving products available directly to consumers for use at home...
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    Maxify - Naming a line of...

    Maxify - Naming a line of...

    Canon was developing a ground-breaking line of high-speed, Wi-Fi–enabled inkjet business printers for small offices that could handle printing from PCs, smartphones, tablets, and cloud services. Maxify says it all:...
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    Allstate - Naming numerous...

    Allstate - Naming numerous...

    Allstate is one of the nation's leading personal lines insurer and we’ve named many of their products, including auto and home, life insurance, and annuities. Just some of the brands we've created include GoodForLife...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Paypal and Charles Schwab count Global Brand Works as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With over 10 years of branding experience, this San Francisco-based agency is certainly here to stay.

    Kettle Brand Potato Chips is a globally recognized leader in snack foods, and Global Brand Works has provided focused and wide-reaching branding services for the company for the entirety of their working relationship. This includes logo design, iconography, overall brand voice and visuals, and more.

    SERVICES
    • 60% Branding
    • 20% Logo
    • 10% HR Consulting & Outsourcing
    • 10% Other
    Appnovation - Rebrand

    Appnovation - Rebrand

    Research, Brand Strategy, Messaging, Brand Architecture, Logo Redesign, Visual Identity & Guidelines Find the full story here.
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    Developing the brand for Livin'...

    Developing the brand for Livin'...

    For this "brand in a box" client, we developed the brand strategy, messaging, logo, visual identity, and guidelines.   Find the full story here. 
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    Sutherland - Rebrand

    Sutherland - Rebrand

    Sutherland came to Global Brand Works to help take their corpporate branding to the next level. Global Brand Works provided Brand Strategy, Customer Insights, Logo Redesign, Visual Identity and Guidelines, Brand Book...
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    Kettle Uprooted - Naming and...

    Kettle Uprooted - Naming and...

    Kettle brand chips needed brand support leading up to the launch of their line of vegetable chips. Global Brand Works provided not only the lighthearted and memorable name, but also the brand's architecture, logo design...
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berkeley, CA

    When clients such as Clutch, Virgin Hotels, or Georgia Pacific need to strategically name and brand a new product, Zinzin, based in Berkeley, delivers a unique naming process that distinguishes them from their peers. Zinzin's deep process is formed from a merger of Art + Science: expansive creative ideation paired with a rigorous, almost scientific methodology, to achieve a result that is always grounded in real, human language, which they deliver for clients of all sizes and disciplines.

    When Zinzin begins a naming process for its clients, they aim to name the strategic brand positioning of the product or company. This process puts the name at the center of their client's broader brand strategy, as was the case when they created the name Alloy for a personal fitness training company and franchise, a brand with users who are now so passionate about it that some have even gotten tattoos of the company logo.
     

    SERVICES
    • 100% Branding
    Naming a Portfolio Website for...

    Naming a Portfolio Website for...

    Our friends at Clutch, which we also named (along with The Manifest), brought us back to name a new portfolio website for creatives. Visual Objects is an iconic name for a portfolio website that showcases work from top...
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    Small Business News, Data, and...

    Small Business News, Data, and...

    Our friends at Clutch, which we also named (along with Visual Objects), tasked us with naming a new website to provide news, data, and how-to guides for small businesses, extending the range of services they offer...
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  • 4
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sausalito, CA

    They’ve done work for major brands like OnStar as clients, but Lexicon Branding is a brand development agency that hasn’t lost sight of the fire and hunger for greatness that launched them. This California-based firm helps organizations around the world focus their branding strategy to increase sales and consistently beat their competition.

    If you want to see how Lexicon Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Pentium. Lexicon Branding helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 90% Branding
    • 10% Market Research
  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Evviva Brands brings brands to the next level with advanced branding expertise, having done so for companies like ABinBev and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this San Francisco-based firm offers an emphasis on helping brands find their voice.

    One example of Evviva Brands’s experience is their work for ecommerce companies looking to improve their branding without breaking the bank. Evviva Brands helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand design.

    SERVICES
    • 100% Branding
  • 6
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    Good Stuff Partners counts impressive brands among their key clients. So it’s no wonder that this California-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from a globally recognized brand. Good Stuff Partners helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 50% Branding
    • 15% Web Design
    • 10% Packaging Design
    • 25% Other
    DEVELOPING A BRIGHTER FUTURE FOR...

    DEVELOPING A BRIGHTER FUTURE FOR...

    The first five years of a child's life are the most critical, and parents and caregivers are getting an overload of essential information. The communities of Marin needed one centralized place to gather information...
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    REVIVING THE CREDIT UNION

    REVIVING THE CREDIT UNION

    Excite Credit Union believes that no one should be denied the chance to create a secure future just because of where they are financially. They help people take control of their money by giving them access to products and...
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    A MARIN COUNTY FOR ALL

    A MARIN COUNTY FOR ALL

    With income inequality at an all-time high and only getting worse, Community Action Marin, the county’s biggest nonprofit, needed a new brand to increase its visibility and support. They were born out of the Civil...
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    MODERNIZING FOSTER CARE

    MODERNIZING FOSTER CARE

    Silicon Valley Children’s Fund supports young people in foster care, who through no fault of their own, find themselves in very challenging circumstances, often homeless and unable to complete high school, let alone go...
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  • 7
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    With an impressive list of clients and feedback that speaks to their consistent quality, Igor Naming Agency brings brands to the next level with brand identity and naming services. Focused on providing high-end brand identity that meets key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Igor Naming Agency’s experience is their work for ecommerce companies looking to identify the unique elements their brand through naming services and brand identity. Igor Naming Agency helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in brand identity that sets them apart from the competition. 

    SERVICES
    • 100% Branding
  • 8
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    When a brand like Moveworks needs brand development work, there’s one agency they call—Emotive Brand. Founded in California and featuring some of the greatest branding professionals in the market, Emotive Brand helps brands create their voice with expert brand strategies and execution.

    Emotive Brand brings clients exactly the brand design results they need in a timely and affordable manner. That’s why they’ve become a go-to name in branding that continues to make waves across a range of industries and client specialties.

    SERVICES
    • 50% Branding
    • 25% Logo
    • 25% Marketing Strategy
  • 9
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Their clients include major enterprise clients like NetGear, but Theory SF is a branding agency that hasn’t lost its focus on innovation or creativity. This San Francisco-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Theory SF helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Riverbed Technology. Theory SF helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 60% Branding
    • 20% Advertising
    • 10% Digital Strategy
    • 10% Other
    Outdoor Billboards

    Outdoor Billboards

    Our outdoor boards build awareness of the activities and unmatched beauty of the area
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    website

    website

    We developed a beautiful site that helps visitors dream and visit!
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  • 10
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    Division of Labor is a California-based agency focused on helping brands highlight their distinctive qualities with branding services. With clients that include SFMOMA and a long list of successful work in a range of industries, Division of Labor has already made a name for itself as a go-to source for expert branding.

    When Kelly Services was searching for a way to improve their brand identity, Division of Labor leveraged their industry expertise to deliver a targeted brand development strategy that would meet their clients KPIs and boost their bottom line along the way. The result was stellar client feedback and a successful engagement that led to future work.

    SERVICES
    • 25% Social Media Marketing
    • 25% Advertising
    • 20% Branding
    • 30% Other
    Live Nation

    Live Nation

    Rodents on Turntables for Live Nation was a Vimeo Staff Pick with millions of views around the world.
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    Project with Groupon

    Project with Groupon

    For Groupon, we wanted to talk to merchants and let them know that Groupon not only works, but that “80 percent of the people that do a Groupon want to do another.” So, we told the story of a tire shop that embraced...
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  • 11
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    With a passion for both strategy and design, Wunderdogs has provided branding work for clients around the globe. Based in San Francisco, Wunderdogs brings a long history of success to each project they complete.

    When their client was just a new brand looking to make an impact, Wunderdogs crafted major elements of their user engagement strategy in an emerging market. The result was a splashy entrance into the market orchestrated by Wunderdogs designers and strategists.

    SERVICES
    • 30% Branding
    • 20% Web Design
    • 20% Web Development
    • 30% Other
    New brand and website for an...

    New brand and website for an...

    The agricultural industry is relied on by everyone yet has a big impact on the world around us. As such, creating the next generation of crops is vital in securing a long term future for the industry. Phytoform Labs is...
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    New website for an angel...

    New website for an angel...

    Redefine Ventures was launched in 2010 by Kristofor Lofgren as an angel investment fund that backs entrepreneurs building sector-defining companies in large and growing markets. After a decade of proven success, Redefine...
    SHOW MORE
    New brand for a global...

    New brand for a global...

    Hollaback! is a global anti-harassment non profit organization that started in New York in 2005. It is a people powered movement, building a world that is free of harassment and free of humanity. On a cusp of new growth...
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    New brand and website for...

    New brand and website for...

    Intersection GP is an executive search firm specializing in fintech recruitment based in the Bay area. Unlike traditional search firms, Intersection targets the fintech industry rather than solely focusing on recruiting...
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  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    With a passion for both strategy and design, MOST LIKELY TO has provided branding work for clients like HBO. Based in San Francisco, MOST LIKELY TO brings a long history of success to each project they complete.

    When FX was just a growing network looking to make an impact, MOST LIKELY TO crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by MOST LIKELY TO designers and strategists.

    SERVICES
    • 30% Advertising
    • 20% Branding
    • 15% Media Planning & Buying
    • 35% Other
    Milliman Brand Campaign

    Milliman Brand Campaign

    Milliman is a $1B global consulting firm with a long track record of impressive innovation. Yet the firm was perceived among their c-suite target audience as reliable and trustworthy, not innovative. To resolve this, we...
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    Milliman Hippo Case Study

    Milliman Hippo Case Study

    To demonstrate Milliman thought leadership, reach an elusive c-suite audience, and reposition the brand as innovative, we produced an ongoing series of short films that hilghight Milliman's visionary work. These films run...
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    Goldminer Sourdough Brand Campaign

    Goldminer Sourdough Brand Campaign

    The ask: introduce an unknown sourdough brand to grocery store shoppers in a state hardly known for sourdough. To gain the interest of shoppers—and stretch every dollar of a snug media budget—we developed a unique...
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    Real Foodies Compost

    Real Foodies Compost

    The challenge was to convince Millennials to compost. Research told us the overlap between Millennials and foodies was more than 80%. Our strategy was to capitalize on this by asking foodies to obsess about not just where...
    SHOW MORE
  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sausalito, CA

    What do The New York Yankees and KingPins Bowling have in common? They’ve both turned to Watson Creative for branding expertise. This Portland-based agency has already made major waves with work for enterprise clients and startups alike.

    When Kaiser Permanente launched a platform targeting their unique users, Watson Creative analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Branding
    • 15% Advertising
    • 15% Digital Strategy
    • 50% Other
    Chown Hardware

    Chown Hardware

    How do you rebrand a 140 year old family business?  Carefully. We approached this project with a clear vision and one priority: don’t mess it up. The Chown family has been around since Portland was an upstart new city...
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    SAN FRANCISCO 49ERS

    SAN FRANCISCO 49ERS

    https://vimeo.com/96239285
    SHOW MORE
    Oregon State University

    Oregon State University

    https://vimeo.com/137252705
    SHOW MORE
    Upright brewing

    Upright brewing

    https://watsoncreative.com/portfolio-items/upright-brewing/ https://vimeo.com/manage/videos/395839480  
    SHOW MORE
  • 14
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    With an impressively robust client list that includes names like Tile, Noise 13 empowers brands with branding. Founded on design-first principles, this San Francisco-based firm offers an emphasis on helping brands drive change.

    One example of Noise 13’s experience is their work for Pacific Catch, one of the world’s respected brands. Noise 13 helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 50% Branding
    • 10% Packaging Design
    • 10% Web Design
    • 30% Other
    Dovana: branding & package

    Dovana: branding & package

    Recognizing white space in the evolving edibles market, the founders of Dovana came to us with a vision of a sophisticated cannabis-infused caramel. The mom and pop duo already had an artisanal-level recipe and wanted to...
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    In/Visible Talks: Branding

    In/Visible Talks: Branding

    In/Visible Talks is the Bay Area’s leading conference that celebrates the art of design and creativity. Our founder, Dava Guthmiller, is also the co-founder of INVT. Noise 13 does all the brand and design work for this...
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  • 15
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Headquartered in San Francisco, California, Jives Media is a marketing and advertising agency consisting of award-winning web designers, growth hackers, and MBA brand strategists. Launched in 2012, their team provides website design, Google Ads management, social media, SEO, and more.

    Axelerist is an asset management company serving the Life Sciences, from Pre-Clinical research and development through all phases of clinical trials. Jives Media created an SEO-optimized website for Axelerist and provided digital marketing services landing pages, and video marketing. In addition, the website was designed to ease updates to content, blogs, media, and form submissions for new clients' financial and equipment rental inquiries.
     

    SERVICES
    • 15% Advertising
    • 15% Branding
    • 15% Pay Per Click
    • 55% Other

1 of 4

Need Help Finding a Company?

What Is Brand Strategy?

Brand strategy is the process of creating a unique brand for a product or business and results should be measurable, such as reaching a new audience or launching a new product.

Unlike simply creating a brand, a brand strategy contains specific and actionable goals for the company to achieve using its brand.

Why Is Brand Strategy Important?

Brand strategy is important because it provides clear parameters and goals for businesses to measure success against. Brand strategy establishes these goals and a plan for executing them using brand tools and elements.

A brand strategy also helps businesses connect their brand to the larger vision of their operation in a clear and tangible way. It keeps the focus on how the brand connects to the purpose of the business and, ultimately, the customer.

By creating a brand strategy, businesses also create added incentives to adhere to their brand guidelines. A consistent brand is critical to an effective brand strategy. When a business is repeatedly evaluating their brand’s success, they open up opportunities to evaluate the consistency of the brand over different channels as well.

How Do I Develop a Brand Strategy?

Businesses can develop a brand strategy in-house or hire a brand strategy expert to offer insights. Check out these 6 steps for developing a strong brand strategy.

Here are the steps to develop a brand strategy:

  1. Set a goal for the brand strategy: When developing a brand strategy, begin by setting an overarching goal for the brand. This goal can be to increase awareness of the company, launch a new product, or enter a new market.
  2. Evaluate core values, mission, and vision: Take time to consider how your business’s mission aligns with the goals set for the brand strategy. Evaluating your core values and vision for the business in the context of your brand strategy goals will help align all brand objectives.
  3. Identify a target audience: You may already have an established target audience, but an effective brand strategy requires thinking about your audience through the lens of your brand. What colors do they respond to? What types of fonts are attractive to them? Consider these questions when designing your brand strategy.
  4. Create core messages and tone of voice: Research your target audience and reflect on your company’s core mission and values to help inform the core messages of your brand.
  5. Establish a visual signature and identity: Create a visual identity that reflects your company values and appeals to your customer base. Select a color palette and a logo that helps achieve the brand strategy goal established at the beginning of the process.
  6. Set goals for promoting the brand: Decide how and where to promote your brand. You can promote your brand online on a website or social media, or in person with print collateral. Establish metrics and benchmarks to measure engagement and effectiveness of the brand strategy.