July 2021

Top Brand Consulting Firms in San Francisco

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Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, San Francisco has some of the best brand agency to hire. Use our list to find and connect with brand agency in The Bay Area. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in The Bay Area

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Oakland, CA

    Catchword is a trusted leader in brand name development, creating impactful names for clients worldwide in every sector since 1998. With offices in the San Francisco Bay Area and New York City, Catchword helps companies — from startups to Fortune 50s — find that most important brand asset, their name.

    Whether for a single engagement or a long-term retainer relationship, clients turn to Catchword for company and product naming, naming strategy and architecture, and taglines. A few of the well-known brands Catchword has created include Vudu, Upwork, FireEye, Fibrance for Corning, Rancher's Reserve for Safeway, Optane for Intel, and Attain for Aetna.

    SERVICES
    • 100% Branding
    Car naming for Volkswagen

    Car naming for Volkswagen

    Volkswagen has some of the auto industry’s most iconic (and distinctive) cars and car names, from the Beetle to the Touareg. So we were excited when they called on us to name their sturdy 7-seat SUV, codenamed...
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    Naming wearable fitness trackers...

    Naming wearable fitness trackers...

    The margin for error was slim with these wireless fitness trackers. Successful names would have to be short enough to fit on the small devices, and match the snappiness of the mother brand. In addition, the names would...
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    Naming a new Cheez-It snack product

    Naming a new Cheez-It snack product

    When Kellogg’s approached Catchword to name its exciting new Cheez-It snack food, we immediately requested samples. You know, for creative inspiration. Possessing the same wonderful crispiness of the original Cheez-It...
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    Beverage platform naming for...

    Beverage platform naming for...

    Made with green coffee extract and fruit juices, Starbucks’ line of sparkling cold beverages packs a natural, revitalizing punch. The name Refreshers conveys that, without veering into the high-octane territory of...
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  • 2
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berkeley, CA

    When clients such as Clutch, Virgin Hotels, or Georgia Pacific need to strategically name and brand a new product, Zinzin, based in Berkeley, delivers a unique naming process that distinguishes them from their peers. Zinzin's deep process is formed from a merger of Art + Science: expansive creative ideation paired with a rigorous, almost scientific methodology, to achieve a result that is always grounded in real, human language, which they deliver for clients of all sizes and disciplines.

    When Zinzin begins a naming process for its clients, they aim to name the strategic brand positioning of the product or company. This process puts the name at the center of their client's broader brand strategy, as was the case when they created the name Alloy for a personal fitness training company and franchise, a brand with users who are now so passionate about it that some have even gotten tattoos of the company logo.
     

    SERVICES
    • 100% Branding
    B2B Ratings & Reviews Company and...

    B2B Ratings & Reviews Company and...

    Yes, we named this site you are looking at right now! For the company that delivers the go-to source of actionable business intelligence on B2B service companies, we came through in the clutch, with Clutch, a name that...
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    Temperature Adjustable Mug and...

    Temperature Adjustable Mug and...

    We helped create the name Ember for this breakthrough new mug and the company that produces it and other temperature-controlled drinkware products. Ember has great connotations of warmth, heat, and of keeping the flame...
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    Augmented Reality Platform &...

    Augmented Reality Platform &...

    The name we created for this cutting-edge "invisible computing" AR company and platform brand, Mojo, is the perfect embodiment of the almost "magical" and highly-personal wearable technology products this company has...
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    Virgin Hotels SF Rooftop...

    Virgin Hotels SF Rooftop...

    Virgin Hotels hired us to name the rooftop restaurant and bar at their brand new San Francisco hotel. The rooftop boasts a beautiful indoor space that fully opens to an outdoor garden terrace, sixteen floors above San...
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  • 3
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sausalito, CA

    They’ve done work for major brands like OnStar as clients, but Lexicon Branding is a brand development agency that hasn’t lost sight of the fire and hunger for greatness that launched them. This California-based firm helps organizations around the world focus their branding strategy to increase sales and consistently beat their competition.

    If you want to see how Lexicon Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Pentium. Lexicon Branding helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 90% Branding
    • 10% Market Research
    Portal from Facebook

    Portal from Facebook

    Lexicon Branding developed the Portal from Facebook brand name. 
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    BlackBerry

    BlackBerry

    Lexicon Branding developed the BlackBerry brand name. 
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    Intel Pentium

    Intel Pentium

    Intel's Pentium line of processors has become an institution—but when it began, the brand needed an iconic name that would be instantly recognizable. Lexicon Branding provided the naming expertise to create this...
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    Impossible Foods

    Impossible Foods

    Lexicon Branding developed the Impossible Foods brand name. 
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  • 4
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    With an impressive list of clients and feedback that speaks to their consistent quality, Igor Naming Agency brings brands to the next level with brand identity and naming services. Focused on providing high-end brand identity that meets key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Igor Naming Agency’s experience is their work for ecommerce companies looking to identify the unique elements their brand through naming services and brand identity. Igor Naming Agency helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in brand identity that sets them apart from the competition. 

    SERVICES
    • 100% Branding
    Proof

    Proof

    June 3, 2021 - Pine Trees Health announces a new name, Proof. We know what you’re thinking, “A medical diagnostics company named Proof? That seems so obvious!”. We get that response to our names a lot....
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    WHOOP Fitness Tracker

    WHOOP Fitness Tracker

    Named by Igor: Whoop valued at $1.2 billion Oct 31, 2020: “Patrick Mahomes’ latest investment, sports tech startup Whoop, now valued at $1.2 billion. The MVP quarterback joined a handful of other athletes –...
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    Antidote

    Antidote

    May 26, 2021 - Med&Beyond Telehealth announces a name change : "After an incredible and challenging internal branding creative process we have rebranded and upgraded. We are VERY proud to reveal our new...
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    Aria Hotel

    Aria Hotel

    The name "Aria", from the world of opera ("an elaborate song for solo voice"), perfectly captures the sense of art and elegance that this resort represents, and maps to the concept of a performance by a star that is...
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  • 5
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    When a brand like Moveworks needs brand development work, there’s one agency they call—Emotive Brand. Founded in California and featuring some of the greatest branding professionals in the market, Emotive Brand helps brands create their voice with expert brand strategies and execution.

    Emotive Brand brings clients exactly the brand design results they need in a timely and affordable manner. That’s why they’ve become a go-to name in branding that continues to make waves across a range of industries and client specialties.

    SERVICES
    • 50% Branding
    • 25% Logo
    • 25% Marketing Strategy
    The New Standard for Data Privacy

    The New Standard for Data Privacy

    All of us as consumers trust our data with companies to buy medicine, fly on airplanes, pay our salaries, and much more. So, who’s going to build the platform to ensure that all this data is secure and used and...
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    Unifying Two Fintech Products...

    Unifying Two Fintech Products...

    When the company approached us, TopstepTrader was actually two separate products. The first, TopstepTrader, enabled online traders to prove their trading competence and earn the right to become a Funded Trader—trading...
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    Positioning a Technology...

    Positioning a Technology...

    Snow Software is a SaaS-based Technology Intelligence platform that gives IT and Software Asset Managers the tools they need to gain a full and up-to-date perspective on their entire technology ecosystem.   While the...
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    Launching a Different Kind of AI...

    Launching a Different Kind of AI...

    To Moveworks, gone were the days of inefficient, frustrating IT—where even the simplest IT problems (changing a password, adding an admin) sat unsolved for days, gathering dust.    After three years in stealth mode...
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Evviva Brands brings brands to the next level with advanced branding expertise, having done so for companies like ABinBev and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this San Francisco-based firm offers an emphasis on helping brands find their voice.

    One example of Evviva Brands’s experience is their work for ecommerce companies looking to improve their branding without breaking the bank. Evviva Brands helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand design.

    SERVICES
    • 100% Branding
    Marriott International

    Marriott International

    Challenge Marriott engaged Evviva to develop a clear, relevant, resonant global position to speak to talent in emerging markets—and fill 50,000 jobs—many in countries where brand recognition is low, barriers to...
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    Amazon

    Amazon

    Amazon is one of the world's most successful, complex and innovative companies. They turned to Evviva to help them understand and express their cultural DNA. We conducted global research developed a brand line that fit...
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    The Ritz-Carlton

    The Ritz-Carlton

    ChallengeAt first glance, the Ritz-Carlton may appear a thing apart from other Marriott brands. As the sina qua non of luxury hospitality, in many ways, it is. Look closer, however, and you find the tie that binds: an...
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    Methanex

    Methanex

    ChallengeMethanex produces and markets methanol – a building block for countless products and applications, from fuel to the rubbing alcohol in your bathroom cabinet. As is often the case with ubiquitous products, the...
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  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Paypal and Charles Schwab count Global Brand Works as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With over 10 years of branding experience, this San Francisco-based agency is certainly here to stay.

    Kettle Brand Potato Chips is a globally recognized leader in snack foods, and Global Brand Works has provided focused and wide-reaching branding services for the company for the entirety of their working relationship. This includes logo design, iconography, overall brand voice and visuals, and more.

    SERVICES
    • 70% Branding
    • 20% Logo
    • 10% Market Research
    PayPal - Internal Brand Activation

    PayPal - Internal Brand Activation

    PayPal is one of Global Brand Works' biggest and most consistent retainer clients. Initiatives include: Brand Governance, Value Proposition Messaging, Brand Story, Internal Communications, Internal Brand Training...
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    Sutherland - Rebrand

    Sutherland - Rebrand

    Sutherland came to Global Brand Works to help take their corpporate branding to the next level. Global Brand Works provided Brand Strategy, Customer Insights, Logo Redesign, Visual Identity and Guidelines, Brand Book...
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    Kettle Uprooted - Naming and...

    Kettle Uprooted - Naming and...

    Kettle brand chips needed brand support leading up to the launch of their line of vegetable chips. Global Brand Works provided not only the lighthearted and memorable name, but also the brand's architecture, logo design...
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    San Francisco Museum of Modern...

    San Francisco Museum of Modern...

    Brand StrategyInternal Brand EngagementResearch (Internal and External)Strategic Consulting
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    They may count brands like Alongside among their success stories, but Heirloom is a branding agency that still prides itself on its agility and adaptability. This California-based firm helps organizations around the world focus their brand development strategy to increase sales.

    If you want to see how Heirloom helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Corelight. Heirloom helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 100% Branding
    BrightInsight brand name and...

    BrightInsight brand name and...

    In 2017, Flex—the 25-billion-dollar electronics manufacturer formerly known as Flextronics—was preparing to launch a digital health platform. Customers would use the "medical-grade" platform to build, scale, and...
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    Lineate brand name and visual...

    Lineate brand name and visual...

    After a decade of success, Ben Engber's company hit a rather unusual snag: A newer, bigger, consumer-facing brand was using the same name. Thumbtack—the online service that matches customers with local...
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    Alongside brand name

    Alongside brand name

    Heirloom helped Qimple find a new, unique name that speaks to what the company stands for: Alongside. Yves Boudreau's HR technology company was on a hot streak: the Canada-based startup had just attended 500 Startups, a...
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    Environments brand strategy and...

    Environments brand strategy and...

    Heirloom evolved the Environments brand with a new brand strategy and visual identity. For 30 years, Environments has been the exclusive dealer of Knoll furniture in Portland, Oregon. Because Knoll has an incredibly...
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  • 9
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Their clients include major enterprise clients like NetGear, but Theory SF is a branding agency that hasn’t lost its focus on innovation or creativity. This San Francisco-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Theory SF helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Riverbed Technology. Theory SF helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 60% Branding
    • 20% Advertising
    • 10% Digital Strategy
    • 10% Other
    New brand in the extended auto...

    New brand in the extended auto...

    We named and developed the brand and creative for this beautiful new brand in the extended auto warranty category. Keep your eyes peeled for the launch.
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    New brand for tech startup

    New brand for tech startup

    We developed a new brand for a revolutionary internet platform built for content creators. The USP? By using Holonis, your content will be found.
    SHOW MORE
    Outdoor Billboards

    Outdoor Billboards

    Our outdoor boards build awareness of the activities and unmatched beauty of the area
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    How to Mendo Videos

    How to Mendo Videos

    We developed an integrated set of 10 videos that teach our guests How to Mendocino. Our on camera talent is an up and coming stand up comic mom that really struck a chord with our audiences. 
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  • 10
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    With an impressively robust client list that includes names like Tile, Noise 13 empowers brands with branding. Founded on design-first principles, this San Francisco-based firm offers an emphasis on helping brands drive change.

    One example of Noise 13’s experience is their work for Pacific Catch, one of the world’s respected brands. Noise 13 helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 50% Branding
    • 10% UX/UI Design
    • 10% Graphic Design
    • 30% Other
    A Fork Full of Earth

    A Fork Full of Earth

    A Fork Full of Earth is an organic catering company based in Marin County, California. Since 2015, they have crafted fresh, seasonal menus for important milestones and casual gatherings alike, partnering closely with...
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    Mobiliti

    Mobiliti

    Mobiliti is a vehicle subscription service that offers drivers choices and flexibility. Not ready to purchase or lease? No problem. You can pay one monthly fee and drive until you’re ready to decide. The creative...
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    Sysdig

    Sysdig

    Sysdig, an open source company that provides monitoring and security for data containers, has rapidly evolved from a startup to an established company with a growing suite of enterprise products. With this expansion, they...
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    Instacart

    Instacart

    Instacart is a North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart's same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people...
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    Good Stuff Partners counts impressive brands among their key clients. So it’s no wonder that this California-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from a globally recognized brand. Good Stuff Partners helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 50% Branding
    • 15% Web Design
    • 10% Graphic Design
    • 25% Other
    DESTIGMATIZING MENTAL HEALTH.

    DESTIGMATIZING MENTAL HEALTH.

    VIBRANT EMOTIONAL HEALTHThe future of mental health looks bright.We always feel really privileged when we partner with people who are making a critical difference to people’s lives. The Mental Health Association of New...
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    A FORCE FOR SOCIAL GOOD

    A FORCE FOR SOCIAL GOOD

    TIDES FOUNDATIONBranding a force for social good.Tides is a powerful alleyway for change that believes a quality education, access to healthcare, a clean environment and being treated equally are basic human rights. They...
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    CHAMPIONS FOR GENDER EQUALITY.

    CHAMPIONS FOR GENDER EQUALITY.

    GLOBAL FUND FOR WOMEN.Champions for gender equality.Global Fund for Women hired us to help raise awareness about the organization and help answer the often complicated question about what are women’s human rights? As...
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    AMERICA'S FIRST VEGAN DOG FOOD...

    AMERICA'S FIRST VEGAN DOG FOOD...

    V-DOGAmerica's first vegan dog food company.V-dog needed a major overhaul to catch up to the sophisticated tastes of health & planet conscious pet guardians. They had an amazing product, loved by dog owners, but...
    SHOW MORE
  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Jose, CA

    Nika creates engaging user experiences for clients of all sizes, receiving notable recognition for their work from Interactive Media and A’Design. The branding, digital, and marketing agency specializes in projects within the information technology, business services, and manufacturing industries.

    For example, they revamped the online presence of PathWater. The new website, while aligned with the brand voice and messaging, refreshed the look-and-feel to emphasize simplicity, sustainability, and health, representing the youthful and eco-sensitive nature of the consumer packaged goods brand.

    SERVICES
    • 50% Branding
    • 30% Web Design
    • 20% Digital Strategy
    PathWater

    PathWater

    PathWater is a California-based producer of refillable aluminum water bottles sold directly to retail consumers.  PathWater’s mission is to provide ultra-purified, high-quality water while reducing over 80% of...
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    Electric Imp

    Electric Imp

    Electric Imp is an industry-leading internet of things (IoT) company that provides a platform to securely manage and scale connected products and services to millions of users. The challenge was to create a clear and...
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    Persian Women in Tech

    Persian Women in Tech

    Persian Women in Tech is a global non-profit organization dedicated to celebrating and supporting women on the cutting-edge of the technology landscape.  The challenge for Nika was to create an iconic and...
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    Share A Radio Mobile App

    Share A Radio Mobile App

    The Share A Radio mobile app was designed for creating and sharing mix tapes.  Nikalabs designed original branding elements and the UI/IX.
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  • 13
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    Division of Labor is a California-based agency focused on helping brands highlight their distinctive qualities with branding services. With clients that include SFMOMA and a long list of successful work in a range of industries, Division of Labor has already made a name for itself as a go-to source for expert branding.

    When Kelly Services was searching for a way to improve their brand identity, Division of Labor leveraged their industry expertise to deliver a targeted brand development strategy that would meet their clients KPIs and boost their bottom line along the way. The result was stellar client feedback and a successful engagement that led to future work.

    SERVICES
    • 35% Advertising
    • 35% Social Media Marketing
    • 20% Branding
    • 10% Other
    Keen Quarantine

    Keen Quarantine

    When the pandemic hit, we shelved the brand launch we had been planning for KEEN and took to Zoom. Like everyone else, video conferencing became our lifeline. Unlike everyone else, it became our production studio, as well...
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    SF MOMA- See Them Both Campaign

    SF MOMA- See Them Both Campaign

    Francisco teams up with the largest modern and contemporary art museum in the country? Our new campaign for the San Francisco Museum of Modern Art pairs iconic destinations around the city with iconic works from the...
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    Lively HSA

    Lively HSA

    The majority of people don’t know what health savings accounts are. So it stands to reason that the majority of people don’t know who Lively is, even though they’re a leader in health savings accounts. This campaign...
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    PagerDuty - Solutions before...

    PagerDuty - Solutions before...

    The Solutions Before Problems campaign launched in September to increase brand awareness and drive trial amongst developers and c-suite executives. PagerDuty is used by half of the Fortune 500 companies. It’s time more...
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  • 14
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Companies of all sizes and in all industries need brand development to excel. That’s why brands have turned to the San Francisco-based Bartlett Brands for branding expertise that takes the possibility of failure out of the equation. When a brand needs to create a better brand identity profile from an agency they know will deliver, they enlist the help of Bartlett Brands.

    When one Bartlett Brands client found themselves needing a better brand strategy, they came to Bartlett Brands to help them transform their brand’s image. Bartlett Brands delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 50% Branding
    • 20% Marketing Strategy
    • 10% Logo
    • 20% Other
    Biossance

    Biossance

    SERVICES: BRAND STRATEGY, POSITIONING, IDENTITY, PACKAGE DESIGN, WEB DESIGN, FIXTURE DESIGN, IN-STORE DISPLAY, COLLATERAL, MARKETING CAMPAIGNS, PHOTOGRAPHY, VIDEO, EMAIL, SOCIAL MEDIA, BRAND...
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    Colada Shop

    Colada Shop

    SERVICES: POSITIONING, BRAND DEVELOPMENT, INTERIOR DESIGN, IDENTITY, PACKAGE DESIGN, COLLATERAL   Come curious. Leave Cuban. The coffee ritual is one of the most beloved Cuban traditions. The Colada Shop...
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    First Day

    First Day

    SERVICES: BRAND DEVELOPMENT, POSITIONING, IDENTITY, PACKAGE DESIGN, SHIPPING EXPERIENCE   Rise Healthy. Shine Strong. Not all vitamins are created equal—and neither are all wellness brands. We brought...
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    Freya

    Freya

    SERVICES: POSITIONING, TAGLINES, IDENTITY, TEXTILE DESIGN, COLLATERAL, PHOTOGRAPHY   Trek boldly. Wander wildly. Explore boundlessly. Freya believes that what you carry with you is as important as the places...
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  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Many enterprise clients count Gold Front as their dependable video production experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this San Francisco-based agency is certainly here to make an impact.

    One Gold Front client is a globally recognized leader in their sector, and Gold Front has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 50% Branding
    • 15% Marketing Strategy
    • 15% Video Production
    • 20% Other
    GiftNow - The Exchange

    GiftNow - The Exchange

    Gift service GiftNow is on a mission to remove the barriers between generous thought and generous action. We partnered with the amazing team there to deliver strategy, a redesigned brand and a holiday launch spot that...
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    Sir Kensington's - Abandon All...

    Sir Kensington's - Abandon All...

    Sir Kensington’s came to us for a campaign launch following their brand redesign. We created “Abandon All Bland,” a campaign that pushes back against the bland landscape of condiments and dressings on the market...
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    BAND - What Matters Most

    BAND - What Matters Most

    For their first-ever U.S. campaign, BAND wanted a video high school teams would share. We created a spot that focuses on the importance of the journey that all teams make, punctuated by the campaign line “Teams wanted.”
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    Plume - Inner Voices

    Plume - Inner Voices

    Plume partnered with Gold Front to launch a comedic spot that takes viewers into the minds of so-called smart devices.
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What Is Brand Strategy?

Brand strategy is the process of creating a unique brand for a product or business and results should be measurable, such as reaching a new audience or launching a new product.

Unlike simply creating a brand, a brand strategy contains specific and actionable goals for the company to achieve using its brand.

Why Is Brand Strategy Important?

Brand strategy is important because it provides clear parameters and goals for businesses to measure success against. Brand strategy establishes these goals and a plan for executing them using brand tools and elements.

A brand strategy also helps businesses connect their brand to the larger vision of their operation in a clear and tangible way. It keeps the focus on how the brand connects to the purpose of the business and, ultimately, the customer.

By creating a brand strategy, businesses also create added incentives to adhere to their brand guidelines. A consistent brand is critical to an effective brand strategy. When a business is repeatedly evaluating their brand’s success, they open up opportunities to evaluate the consistency of the brand over different channels as well.

How Do I Develop a Brand Strategy?

Businesses can develop a brand strategy in-house or hire a brand strategy expert to offer insights. Check out these 6 steps for developing a strong brand strategy.

Here are the steps to develop a brand strategy:

  1. Set a goal for the brand strategy: When developing a brand strategy, begin by setting an overarching goal for the brand. This goal can be to increase awareness of the company, launch a new product, or enter a new market.
  2. Evaluate core values, mission, and vision: Take time to consider how your business’s mission aligns with the goals set for the brand strategy. Evaluating your core values and vision for the business in the context of your brand strategy goals will help align all brand objectives.
  3. Identify a target audience: You may already have an established target audience, but an effective brand strategy requires thinking about your audience through the lens of your brand. What colors do they respond to? What types of fonts are attractive to them? Consider these questions when designing your brand strategy.
  4. Create core messages and tone of voice: Research your target audience and reflect on your company’s core mission and values to help inform the core messages of your brand.
  5. Establish a visual signature and identity: Create a visual identity that reflects your company values and appeals to your customer base. Select a color palette and a logo that helps achieve the brand strategy goal established at the beginning of the process.
  6. Set goals for promoting the brand: Decide how and where to promote your brand. You can promote your brand online on a website or social media, or in person with print collateral. Establish metrics and benchmarks to measure engagement and effectiveness of the brand strategy.