September 2022

Top Naming Agencies

Naming is the process through which a business decides on a name and tagline. Naming is important because the name of a company is often the first impression consumers have of it. As you choose a company name and a naming agency to help you, consider the following criteria: how the name sounds when spoken aloud; if the name will have a meaning to consumers; if the name is already trademarked.

Use our directory of naming firms to find the best naming agency for your project goals, budget, and timeline. Our list includes data about each company's client review ratings, work portfolios, minimum project size, location, and specialty services. Get started hiring a top naming agency today!

List of the Best Naming Firms

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berkeley, CA

    When clients such as Clutch, Virgin Hotels, or Georgia Pacific need to strategically name and brand a new product, Zinzin, based in Berkeley, delivers a unique naming process that distinguishes them from their peers. Zinzin's deep process is formed from a merger of Art + Science: expansive creative ideation paired with a rigorous, almost scientific methodology, to achieve a result that is always grounded in real, human language, which they deliver for clients of all sizes and disciplines.

    When Zinzin begins a naming process for its clients, they aim to name the strategic brand positioning of the product or company. This process puts the name at the center of their client's broader brand strategy, as was the case when they created the name Alloy for a personal fitness training company and franchise, a brand with users who are now so passionate about it that some have even gotten tattoos of the company logo.
     

    SERVICES
    • 100% Branding
    Naming a Portfolio Website for...

    Naming a Portfolio Website for...

    Our friends at Clutch, which we also named (along with The Manifest), brought us back to name a new portfolio website for creatives. Visual Objects is an iconic name for a portfolio website that showcases work from top...
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    Small Business News, Data, and...

    Small Business News, Data, and...

    Our friends at Clutch, which we also named (along with Visual Objects), tasked us with naming a new website to provide news, data, and how-to guides for small businesses, extending the range of services they offer...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity, strategic insight, and expert guidance. From quick-turnaround startup projects to retainers with Fortune 500s, Catchword helps clients develop a timeless brand that resonates with target audiences.

    The agency has received more awards for naming work than any other agency, including Top Honors at the London International Awards and multiple awards from Transform Magazine, Hermes Creative, MarCom, and MUSE.

    SERVICES
    • 100% Branding
    AutoGrade Glass - Naming a new...

    AutoGrade Glass - Naming a new...

    Longtime client Corning asked Catchword to develop a name for its new Gorilla Glass solutions for automotive interior displays. This lightweight yet durable line of glass can brilliantly display driving info, navigation...
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    CareConcepts - product line...

    CareConcepts - product line...

    Most folks may be unaware that Clorox has sold healthcare products directly to hospitals for years. When this expertise inspired a top quality line of caregiving products available directly to consumers for use at home...
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    Maxify - Naming a line of...

    Maxify - Naming a line of...

    Canon was developing a ground-breaking line of high-speed, Wi-Fi–enabled inkjet business printers for small offices that could handle printing from PCs, smartphones, tablets, and cloud services. Maxify says it all:...
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    Allstate - Naming numerous...

    Allstate - Naming numerous...

    Allstate is one of the nation's leading personal lines insurer and we’ve named many of their products, including auto and home, life insurance, and annuities. Just some of the brands we've created include GoodForLife...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York City, NY

    With an impressive list of clients and feedback that speaks to their consistent quality, Tanj brings brands to the next level with strategic branding. Focused on providing high-end brand design that meets key marketing goals, this New York-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Tanj’s experience is their work for ecommerce companies looking to expand their brand through brand development services. Tanj helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in branding that sets them apart from the competition. 

    SERVICES
    • 100% Branding
    Ally — Naming an iconic neobank

    Ally — Naming an iconic neobank

    Let’s face it: banks don’t have the best reputations these days. For your average consumer, there is a general feeling of “us” against “them.” Several years ago, GMAC Financial understood this and aimed to...
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding
    Summit Hill Foods

    Summit Hill Foods

    Services:  Brand Strategy Brand Naming Brand Identity  Rebranding Southeastern Mills, a family-owned food company, to Summit Hill Foods Read full case study at: https://wantbranding.com/case-studies/summithill/  
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    Anheuser Busch's Veza Sur

    Anheuser Busch's Veza Sur

    Services:  Brand Strategy Brand Naming Creating a new microbrewery brand in Miami for Anheuser Busch Read full case study at:  https://wantbranding.com/case-studies/ab-inbev
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    American Petroleum Institute

    American Petroleum Institute

    Services: Brand Strategy Brand Identity Rebranding the American Petroleum Institute to better position for a future of energy transition Read full case study at: https://wantbranding.com/case-studies/api/
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    MGM Resorts International

    MGM Resorts International

    Services: Brand Strategy Brand Naming  Brand Research Brand research, brand strategy, brand architecture, and brand naming for MGM Resorts International Read full case study at: https://wantbranding.com/case-studies/mgm
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  • 5
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
    Medical device naming for BK...

    Medical device naming for BK...

    Name positioning Name development Trademark screening Linguistic checks Case study: https://riverandwolf.com/projects/bkactive/ External link: https://www.bkmedical...
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    Breast pump brand line naming for...

    Breast pump brand line naming for...

    Name development Name story Trademark screening Global linguistic checks Case study: https://riverandwolf.com/projects/made-for-me/ External link: https://www.tommeetippee.com/en-us/product/made-for-me-electric-breast-pump
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    Snack and movement naming for new...

    Snack and movement naming for new...

    Name development Trademark screening Case study:  https://riverandwolf.com/projects/planetarians/ External link: https://www.planetarians.com/
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    Financial company naming for OM...

    Financial company naming for OM...

    Name positioning Name development Trademark screening Global linguistic check Case study: https://riverandwolf.com/projects/brightsphere/ External link: https://www.bsig.com/
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Austin, TX

    NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.

    Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.

    SERVICES
    • 100% Branding
    Brand Naming for IMBU

    Brand Naming for IMBU

    IMBU is a product development company that was in need of a snappy and memorable name. NameStormers worked with them to develop a name that was light and colorful, like the brand's approach to textiles and manufacturing...
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    Xanterra

    Xanterra

    Amfac Parks & Resorts wanted to change its name. The challenge for NameStormers was to create something new, contemporary and innovative that was rich in story and fit Amfac’s reputation of environmental...
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    TrueYou Women's Vitamins

    TrueYou Women's Vitamins

    TrueYou by The Vitamin Shoppe The Client Since 1977, The Vitamin Shoppe has expanded to over 780 stores and has been dedicated to helping you become your best self, however you define it. They carry a huge assortment of...
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    Canon PowerShot

    Canon PowerShot

    Canon USA hired NameStormers to help them develop a name for a new digital camera. The name needed to relate to empowering the user to take their own incredible photos. The team decided on the name PowerShot. The name was...
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  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Brevard, NC

    Tech Start-Ups, Fortune 500 Companies, and everything in between – Tungsten Branding provides creative brand naming & branding solutions. They specialize in creating brand identities for brands that have outgrown their old identity but don't want to lose the knowledge they've gained while using their current name.

    Tungsten helped rename a company by helping them come up with a new brand identity. They then designed a logo that would go along with this new branding. Tungsten was instrumental in helping their client find a unique name for its site, which helped the client establish their online presence and the URL they needed. Tungsten was extremely communicative during the entire process, and they met every deadline. Their tools made the whole process very easy, and the work quality was excellent.

    SERVICES
    • 100% Branding
    INUGO

    INUGO

    Scope: NAME DEVELOPMENT TAGLINE DEVELOPMENT BRAND POSITIONING CORE MESSAGING VISUAL IDENTITY DEVELOPMENT BRAND GUIDELINES DOMAIN NAME ACQUISITION The Challenge: Name an IT platform that points the way to easier...
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    Double Cross Vodka

    Double Cross Vodka

    Scope: NAME DEVELOPMENT DOMAIN NAME ACQUISITION The Challenge: Create an ultra-premium vodka brand When the team at Double Cross first came to us, they had an engaging assignment — to capture the essence and spirit of...
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    TeamLogicIT

    TeamLogicIT

    Scope: REBRAND STRATEGY NAME DEVELOPMENT TAGLINE DEVELOPMENT DOMAIN NAME ACQUISITION The Challenge: Create a brand name for a nationwide IT franchise When Franchise Service (owners of Sir Speedy® and PIP Printing®)...
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  • 8
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sausalito, CA

    They’ve done work for major brands like OnStar as clients, but Lexicon Branding is a brand development agency that hasn’t lost sight of the fire and hunger for greatness that launched them. This California-based firm helps organizations around the world focus their branding strategy to increase sales and consistently beat their competition.

    If you want to see how Lexicon Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Pentium. Lexicon Branding helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 90% Branding
    • 10% Market Research
  • 9
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
    Mastercard ID

    Mastercard ID

    In 2019 Mastercard pioneered a new digital identity experience, testing an innovative service with the potential to verify a person’s identity immediately, safely and securely in both the digital and the physical world....
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    Sensient Technologies

    Sensient Technologies

    Universal Foods Corporation was evolving and becoming a technology leader in flavors, fragrances, textures, inks and dyes—a shift in focus that was outgrowing its name. With no single idea holding the company together...
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    Institute of Culinary Education...

    Institute of Culinary Education...

    When one of America’s oldest cooking schools sought to differentiate itself in the hyper-competitive NYC food landscape, it turned to Tenet Partners to uncover and communicate the compelling idea that lies at the very...
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    Mastercard Cybersecurity Talent...

    Mastercard Cybersecurity Talent...

    In 2019 Mastercard was a leading participant in a nonpartisan, nonprofit cybersecurity recruitment effort to attract the next generation of cyber talent to public service. A compelling brand was needed to intrigue...
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  • 10
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Marketing Strategy
    • 20% Digital Strategy
  • 11
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    With an impressive list of clients and feedback that speaks to their consistent quality, Igor Naming Agency brings brands to the next level with brand identity and naming services. Focused on providing high-end brand identity that meets key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Igor Naming Agency’s experience is their work for ecommerce companies looking to identify the unique elements their brand through naming services and brand identity. Igor Naming Agency helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in brand identity that sets them apart from the competition. 

    SERVICES
    • 100% Branding
  • 12
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Portland, OR

    Manifesto Agency stands as a beacon for their partners such as Amazon Flex and Arby’s in achieving branding that reflects authenticity. The impact-driven agency works with small to enterprise businesses in delivering powerful storytelling.

    One of the notable projects that let Manifesto Agency’s capabilities shine was their partnership with Intel for global branding efforts. The team provided marketing materials and held memorable events to highlight Intel’s dedication to building innovative experiences.
     

     

     

     

    SERVICES
    • 60% Branding
    • 10% Business Consulting
    • 10% Marketing Strategy
    • 20% Other
    Amazon Flex

    Amazon Flex

    When Amazon entered the gig economy with Amazon Flex in 2015, they found themselves in an unusual position. Though the number of people signing up to deliver packages exceeded expectations, fewer drivers stay in the...
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    GE Healthcare 2030

    GE Healthcare 2030

    GE Healthcare wanted to showcase how emerging technologies could change the care pathway for patients in the very near future. Manifesto worked hand in hand with GE Healthcare's global Imaging team to create a traveling...
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  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Geneva, IL

    Branding partners have become essential for brands in every industry, and Illinois-based Rule29 has become one of the most trusted sources for brand development and identity design for brands that include Fellowes and many others.

    Whether expanding on an existing strategy or serving brands that are starting from zero, Rule29 delivers real results. It’s what’s made them a go-to name in branding and continue to expand their client list to include companies like Cargill.

    SERVICES
    • 60% Branding
    • 20% Web Design
    • 10% Packaging Design
    • 10% Other
    Zipline Brewing Co. Brand...

    Zipline Brewing Co. Brand...

    Right from the start, Zipline Brewing Co. knew that good branding and retail packaging could make the difference between great success and abject failure. They asked Rule29 to bring their industrial aesthetic to life, and...
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    Elea Chair by Fellowes Brand...

    Elea Chair by Fellowes Brand...

    Rule29 has partnered with Fellowes Brands over the years on a variety of projects. We were honored to establish and launch a brand that redefined the ergonomic furniture industry: Elea by Fellowes Studio. Elea is a...
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    Topstep Website Development

    Topstep Website Development

    Topstep came to us with a new and beautifully bold brand that had yet to launch. The brand was carefully crafted by another agency based on consumer feedback and the insight to go where no online trading software had gone...
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    Big Omaha Brand Development

    Big Omaha Brand Development

    Silicon Prairie News came to us to brand the nation’s most ambitious conference on innovation and entrepreneurship. Their big ask was to attract tech entrepreneurs—not just from the Midwest but also from both...
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Minneapolis, MN

    When a brand like Ameriprise needs branding design work, there’s one agency they call—Pollywog. Founded in Minneapolis and featuring some of the greatest branding professionals in the market, Pollywog helps brands improve brand identity with expert brand development strategies and execution.

    Pollywog brings clients exactly the branding results they need in a timely and affordable manner. That’s why they’ve become a go-to name in brand development that continues to make waves across a range of industries and client specialties.

    SERVICES
    • 100% Branding
    Bizooka

    Bizooka

    A nonprofit organization dedicated to empowering veterans who want to transition from the military into entrepreneurship.
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    Mindframe Education

    Mindframe Education

    BACKGROUND Recognizing that many students aren’t learning what will be needed most in the coming decades, an entrepreneur in the Washington, DC area launched a business geared at enhanced education in science...
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    Goldzilla

    Goldzilla

    BACKGROUND To our clients, the event was simply their annual picnic/fundraiser. But it was much more than that. BRAND STORY When they described hundreds of smiling, slobbering dogs descending upon a lakeside park in...
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    Fulcrum Health

    Fulcrum Health

    The nation’s first chiropractic network, Chiropractic Care of Minnesota, Inc. (CCMI) was formed more than 30 years ago. In 2016 CCMI tapped Pollywog for a new name when the organization’s mission expanded beyond its...
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  • 15
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Northampton, MA

    With an impressive list of clients and feedback that speaks to their consistent quality, BRIGADE brings brands to the next level with branding design. Focused on providing high-end brand strategy that meets key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of BRIGADE’s experience is their work for ecommerce companies looking to expand their brand through branding design. BRIGADE helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in brand identity that sets them apart from the competition. 

    SERVICES
    • 80% Branding
    • 20% Packaging Design

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