May 2022

Top Naming Agencies

Naming is the process through which a business decides on a name and tagline. Naming is important because the name of a company is often the first impression consumers have of it. As you choose a company name and a naming agency to help you, consider the following criteria: how the name sounds when spoken aloud; if the name will have a meaning to consumers; if the name is already trademarked.

Use our directory of naming firms to find the best naming agency for your project goals, budget, and timeline. Our list includes data about each company's client review ratings, work portfolios, minimum project size, location, and specialty services. Get started hiring a top naming agency today!

List of the Best Naming Firms

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Brevard, NC

    Tech Start-Ups, Fortune 500 Companies, and everything in between – Tungsten Branding provides creative brand naming & branding solutions. They specialize in creating brand identities for brands that have outgrown their old identity but don't want to lose the knowledge they've gained while using their current name.

    Tungsten helped rename a company by helping them come up with a new brand identity. They then designed a logo that would go along with this new branding. Tungsten was instrumental in helping their client find a unique name for its site, which helped the client establish their online presence and the URL they needed. Tungsten was extremely communicative during the entire process, and they met every deadline. Their tools made the whole process very easy, and the work quality was excellent.

    SERVICES
    • 100% Branding
    PODS

    PODS

    Scope: Rebrand Strategy Name Development Tagline Development Brand Positioning Core Messaging Visual Identity Development Brand Guidelines Domain Name Acquisition The Challenge: Create a brand name that captures a new...
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    Hotel Arras

    Hotel Arras

    Scope: Name Development Tagline Development Brand Positioning Core Messaging Domain Name Acquisition The Challenge: Craft a name that fits the community and the culture When the McKibbon Group approached Tungsten...
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    Rally House

    Rally House

    Scope: Rebrand Strategy Name Development Tagline Development Domain Name Acquisition The Challenge: Transform a geographic name into a national brand When Tim Liebert came to us he was in a bit of a bind. His fan...
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    SmoothGlo

    SmoothGlo

    Scope: Brand Name Development Tag Line Creation Product Logo Design Preliminary TM Research Domain Name Acquistion Product Brand Style Guide Brand Name Messaging & Positioning  The Challenge: Lumenis, the global...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity, strategic insight, and expert guidance. From quick-turnaround startup projects to retainers with Fortune 500s, Catchword helps clients develop a timeless brand that resonates with target audiences.

    The agency has received more awards for naming work than any other agency, including Top Honors at the London International Awards and multiple awards from Transform Magazine, Hermes Creative, MarCom, and MUSE.

    SERVICES
    • 100% Branding
    Asana - Company and product...

    Asana - Company and product...

    A software company formed by Facebook co-founder Dustin Moskovitz and programming whiz Justin Rosenstein is clearly not ordinary. So, the company’s name also needed to stand out from the IT herd. Asana, a Sanskrit word...
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    Fitbit -Naming wearable fitness...

    Fitbit -Naming wearable fitness...

    The margin for error was slim with these wireless fitness trackers. Successful names would have to be short enough to fit on the small devices, and match the snappiness of the mother brand. In addition, the names would...
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    Atlas - Car naming for Volkswagen

    Atlas - Car naming for Volkswagen

    Volkswagen has some of the auto industry’s most iconic (and distinctive) cars and car names, from the Beetle to the Touareg. So we were excited when they called on us to name their sturdy 7-seat SUV, codenamed...
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    Snap'd - Naming a new Cheez-It...

    Snap'd - Naming a new Cheez-It...

    When Kellogg’s approached Catchword to name its exciting new Cheez-It snack food, we immediately requested samples. You know, for creative inspiration. Possessing the same wonderful crispiness of the original Cheez-It...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding
    Pathward

    Pathward

    MetaBank the $7.6B-asset company who agreed in December to phase out its name as part of a $60M deal with Meta (i.e. Facebook) has announced that it will rebrand as Pathward Financial by the end of this year. WANT...
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    Yelloh

    Yelloh

    The Schwan’s Home Delivery name and brand identity will begin its transition to Yelloh – named by WANT. The new name and brand identity captures the company’s optimistic spirit and unabashed enjoyment of delivering...
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    Invited

    Invited

    View case study: https://wantbranding.com/case-studies/invited/
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    Uber Central

    Uber Central

    Services: B2B Brand Strategy Brand Naming After conducting a global quantitative research study to understand customer needs, we created the Uber Central brand for Uber for Business. https://wantbranding...
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Austin, TX

    NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.

    Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.

    SERVICES
    • 100% Branding
    Carmax

    Carmax

    Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...
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    Angry Orchard for Boston Beer...

    Angry Orchard for Boston Beer...

    The Need Alcoholic cider-making is an age-old tradition. When water was scarce or contaminated, cider was a go-to drink. Over time, however, cider began to get a bad rap since it was not really beer, not quite wine, and...
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    Cherubs for NatureSweet

    Cherubs for NatureSweet

    NatureSweet enlisted the help of NameStormers to brand their grape tomatoes for the club retail channel. Grape tomatoes were replacing cherry and Roma tomatoes because of their sweeter flavor and ideal size....
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    Hilton Tru

    Hilton Tru

    The Need Hilton came to Namestormers with the goal to gain more share in the midscale price hotel space. The target customers were millennials and travelers early in their traveling years or careers who typically look for...
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  • 5
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
    Higher education technology...

    Higher education technology...

    Brand Strategy Name development Trademark screening Logo design Global linguistic checks Case study: https://riverandwolf.com/projects/anthology/ External Link: https://www.anthology.com/
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    Fashion line naming for Target

    Fashion line naming for Target

    Name positioning Name development Trademark screening Case study: https://riverandwolf.com/projects/joylab/ External Link: https://www.target.com/b/joylab/-/N-mabkw?Nao=0
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    Unisex fragrance for Calvin Klein

    Unisex fragrance for Calvin Klein

    Name positioning Name development Trademark Screening Case study: https://riverandwolf.com/projects/ck-everyone/ External link: https://www.calvinklein.us/en/product/ck-everyone-eau-de-toilette-44013772
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    New seltzer water naming for Coca...

    New seltzer water naming for Coca...

    Name positioning Name development Trademark Screening Case study: https://riverandwolf.com/projects/aha/ External link: https://us.coca-cola.com/direct/beverages/water/aha  
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berkeley, CA

    When clients such as Clutch, Virgin Hotels, or Georgia Pacific need to strategically name and brand a new product, Zinzin, based in Berkeley, delivers a unique naming process that distinguishes them from their peers. Zinzin's deep process is formed from a merger of Art + Science: expansive creative ideation paired with a rigorous, almost scientific methodology, to achieve a result that is always grounded in real, human language, which they deliver for clients of all sizes and disciplines.

    When Zinzin begins a naming process for its clients, they aim to name the strategic brand positioning of the product or company. This process puts the name at the center of their client's broader brand strategy, as was the case when they created the name Alloy for a personal fitness training company and franchise, a brand with users who are now so passionate about it that some have even gotten tattoos of the company logo.
     

    SERVICES
    • 100% Branding
    Naming a B2B ratings & reviews...

    Naming a B2B ratings & reviews...

    Yes, we named this site you are looking at right now! For the company that delivers the go-to source of actionable business intelligence on B2B service companies, we came through in the clutch, with Clutch, a name that...
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    Naming a temperature-adjustable...

    Naming a temperature-adjustable...

    We helped create the name Ember for this breakthrough new mug and the company that produces it and other temperature-controlled drinkware products. Ember has great connotations of warmth, heat, and of keeping the flame...
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    Oncology "Intelligent Care...

    Oncology "Intelligent Care...

    This startup came to us with the temporary name Expain; they left us as Canopy. And we're so glad they did. The company and its innovative technology deserved a name befitting their mission: to provide every person...
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    Naming a premium home subflooring...

    Naming a premium home subflooring...

    The AdvanTech brand of subflooring from Huber Engineered Woods is the industry leader when it comes to strength, stiffness, and moisture resistance. So when Huber invented a new premium version of its dominant subflooring...
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  • 7
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sausalito, CA

    They’ve done work for major brands like OnStar as clients, but Lexicon Branding is a brand development agency that hasn’t lost sight of the fire and hunger for greatness that launched them. This California-based firm helps organizations around the world focus their branding strategy to increase sales and consistently beat their competition.

    If you want to see how Lexicon Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Pentium. Lexicon Branding helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 90% Branding
    • 10% Market Research
    Portal from Facebook

    Portal from Facebook

    Lexicon Branding developed the Portal from Facebook brand name. 
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    BlackBerry

    BlackBerry

    Lexicon Branding developed the BlackBerry brand name. 
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    Intel Pentium

    Intel Pentium

    Intel's Pentium line of processors has become an institution—but when it began, the brand needed an iconic name that would be instantly recognizable. Lexicon Branding provided the naming expertise to create this...
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    Impossible Foods

    Impossible Foods

    Lexicon Branding developed the Impossible Foods brand name. 
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  • 8
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    With an impressive list of clients and feedback that speaks to their consistent quality, Igor Naming Agency brings brands to the next level with brand identity and naming services. Focused on providing high-end brand identity that meets key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Igor Naming Agency’s experience is their work for ecommerce companies looking to identify the unique elements their brand through naming services and brand identity. Igor Naming Agency helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in brand identity that sets them apart from the competition. 

    SERVICES
    • 100% Branding
    WHOOP Fitness Tracker

    WHOOP Fitness Tracker

    Named by Igor: Whoop valued at $1.2 billion Oct 31, 2020: “Patrick Mahomes’ latest investment, sports tech startup Whoop, now valued at $1.2 billion. The MVP quarterback joined a handful of other athletes –...
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    Proof

    Proof

    June 3, 2021 - Pine Trees Health announces a new name, Proof. We know what you’re thinking, “A medical diagnostics company named Proof? That seems so obvious!”. We get that response to our names a lot. Of course...
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    Antidote

    Antidote

    May 26, 2021 - Med&Beyond Telehealth announces a name change : "After an incredible and challenging internal branding creative process we have rebranded and upgraded. We are VERY proud to reveal our new brand...
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    Aria Hotel

    Aria Hotel

    The name "Aria", from the world of opera ("an elaborate song for solo voice"), perfectly captures the sense of art and elegance that this resort represents, and maps to the concept of a performance by a star that is...
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  • 9
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    With an impressive list of clients and feedback that speaks to their consistent quality, Tanj brings brands to the next level with strategic branding. Focused on providing high-end brand design that meets key marketing goals, this New York-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Tanj’s experience is their work for ecommerce companies looking to expand their brand through brand development services. Tanj helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in branding that sets them apart from the competition. 

    SERVICES
    • 100% Branding
    Ally — renaming a national...

    Ally — renaming a national...

    Let’s face it: banks don’t have the best reputations these days. For your average consumer, there is a general feeling of “us” against “them.” Several years ago, GMAC Financial understood this and aimed to...
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    Wii — naming a global hit in gaming

    Wii — naming a global hit in gaming

    Wii. You know that crazy little game console brand that shook up the gaming market? We like to think it’s because of the name. Members of our team created it, after all. But the truth is, the name was only one part of...
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    Alpaca — Renaming & rebranding of...

    Alpaca — Renaming & rebranding of...

    When the general partners at early-stage seed firm Corigin Ventures (CV) approached us, they had a hunch that the startup and venture capital communities didn’t fully understand what CV stood for, or where it invested...
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    OnePass — Naming the NFL's new...

    OnePass — Naming the NFL's new...

    NFL tentpole events like the Draft, Superbowl and Pro Bowl are big, exciting and highly immersive affairs. To deepen the fan experience, the NFL developed a new app that gives attendees everything they need to take full...
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  • 10
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
    W. L. Gore & Associates

    W. L. Gore & Associates

    W.L. Gore & Associates has always been an innovator with purpose, contributing to society every day in myriad ways through its products and its people. Yet the company has been known mostly for a single product:...
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    Mastercard

    Mastercard

    Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding...
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    Catalent

    Catalent

    When Cardinal Health’s Pharmaceutical Technology & Services (PTS) division was spun off, the new company had only four months to stop using the Cardinal brand. Facing a tight deadline, Tenet took on the challenge of...
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    ASC Engineered Solutions

    ASC Engineered Solutions

    The 2019 merger of well-known industrial fitting suppliers Anvil International and Smith-Cooper International, created a new powerhouse out of two complementary companies. Tenet took on the challenge of creating a new...
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Denver, CO

    Recognizable brands worldwide have employed FlowState Marketing to bring their branding needs to the next level. Based in Denver, FlowState Marketing was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, FlowState Marketing provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 50% Branding
    • 20% Web Design
    • 10% Advertising
    • 20% Other
    Secret Stache - Brand Identity...

    Secret Stache - Brand Identity...

    A web development firm dressed to impress creative agencies https://flowstatebranding.com/work/secret-stache/
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    DocBuddy - Brand Development and...

    DocBuddy - Brand Development and...

    A new brand voice and identity for an innovative healthcare workflow app.   https://flowstatebranding.com/work/docbuddy/
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    NuRange Coffee - Brand and...

    NuRange Coffee - Brand and...

    Modern product packaging design delivers for a well crafted coffee brand.   https://flowstatebranding.com/work/nurange-cold-brew/
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    OneStone - Brand-Centric Website...

    OneStone - Brand-Centric Website...

    Centering the people at the heart of an ecommerce agency.   https://flowstatebranding.com/work/onestone/
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  • 12
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Del Mar, CA

    With over 20 years of experience and over 100 industry recognitions, Jacob Taylor brings a vast reservoir of experience and best practices to the table. They are a group of seasoned brand and digital marketing professionals, working with clients of all sizes and industries.

    As an example, they built an intuitive and engaging online experience and eCommerce presence for YMCA’s 17 San Diego locations. The device-agnostic design offers a seamless online experience for members. As a result, the club’s online sales doubled almost immediately.

    SERVICES
    • 40% Advertising
    • 30% Branding
    • 20% Web Design
    • 10% Other
    Raw Botanics - Building a health...

    Raw Botanics - Building a health...

    Jacob Tyler was tasked by a new health and wellness brand focused in the CBD vertical to complete market research, brand messaging and positioning, visual identity development, Website design & development and ongoing...
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    Carnosyn - Strengthening a muscle...

    Carnosyn - Strengthening a muscle...

    CarnoSyn is a nutritional workout supplement that helps athletes see better results from their strength-building routines. Their two products are banned-substance-free and are scientifically proven to help build muscle...
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    YMCA

    YMCA

    When we were chosen to redesign the San Diego YMCA online, we were thrilled for such an amazing and important opportunity. The San Diego County YMCA needed an efficient way to engage its growing and increasingly diverse...
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    Helping an $800,000,000 company...

    Helping an $800,000,000 company...

    https://www.helixelectric.com/ Helix Electric tasked Jacob Tyler to completely revamp their brand messaging and positioning, develop a new tagline, and enhance their design and user experience online. Our focus was to...
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  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Geneva, IL

    Branding partners have become essential for brands in every industry, and Illinois-based Rule29 has become one of the most trusted sources for brand development and identity design for brands that include Fellowes and many others.

    Whether expanding on an existing strategy or serving brands that are starting from zero, Rule29 delivers real results. It’s what’s made them a go-to name in branding and continue to expand their client list to include companies like Cargill.

    SERVICES
    • 60% Branding
    • 20% Web Design
    • 10% Advertising
    • 10% Other
    Blackberry Market Website Design...

    Blackberry Market Website Design...

    The beautiful thing about influencing a brand from the ground up is that we have the opportunity to help craft the brand experience. Blackberry Market has given us this opportunity to not only create the basic elements...
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    McDonald's Brand Extension

    McDonald's Brand Extension

    Collaboration is a pillar of Rule29’s approach, and our work with McDonald's creative team is a perfect example. We help with or lead the development of a variety of projects for McDonald’s B2B and B2C communications...
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    Team Red, White & Blue Brand...

    Team Red, White & Blue Brand...

    Team RWB wanted to offer veterans a new kind of experience upon returning home – one filled with physical fitness, community, and a sense of purpose.  Team RWB wants to see every veteran connected to their greater...
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Minneapolis, MN

    When a brand like Ameriprise needs branding design work, there’s one agency they call—Pollywog. Founded in Minneapolis and featuring some of the greatest branding professionals in the market, Pollywog helps brands improve brand identity with expert brand development strategies and execution.

    Pollywog brings clients exactly the branding results they need in a timely and affordable manner. That’s why they’ve become a go-to name in brand development that continues to make waves across a range of industries and client specialties.

    SERVICES
    • 100% Branding
    Trimble Duo

    Trimble Duo

    BACKGROUND Trimble is a global leader in solutions for fleet management and logistics. It recently developed a new product for drivers that integrates vehicle information from an onboard computer with an intuitive...
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    Tephra

    Tephra

    BACKGROUND Founded in 1974, the Greater Reston Arts Center is the largest 501(c)3 nonprofit in Reston, VA solely dedicated to enhancing community life through excellence and involvement in the visual arts. Its descriptive...
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    Ditto Cups

    Ditto Cups

    BACKGROUND This Is Folly, a Minneapolis design agency, asked Pollywog to partner with them to develop a brand for an entrepreneur who had invented a new kind of plastic cup. The cup’s double-wall design insulates the...
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    Beaningful

    Beaningful

    Neighborhood House is a nonprofit organization in Saint Paul, MN, that helps families with basic needs, such as education, multiple youth programs, and health and well-being—all free of charge. Neighborhood House is...
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  • 15
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With clients that include Google, Hershey’s, Twentieth Century Fox, and the NFL, Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®. Motto works with leaders to create culturally relevant brands for the future of food, tech, beauty, entertainment, and wellness. With offices in New York City and Dallas, TX, the firm offers a comprehensive suite of branding services under one roof.

    One example of Motto’s experience is their work for b2c and direct-to-consumer companies looking to stand out in a sea of sameness. This results in comprehensive brand development that sets Motto clients apart from everyone else in the category.

    SERVICES
    • 75% Branding
    • 25% Business Consulting
    Andela

    Andela

    OverviewFounded in 2014, Andela is a global marketplace for remote tech talent that connects companies with vetted, remote engineers in emerging markets. Hundreds of leading companies leverage Andela to scale their...
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    Hopscotch

    Hopscotch

    Overview Hopscotch is created by tech innovators obsessed with stripping the BS out of small businesses. Led by two co-founders, Hopscotch is building the most game-changing platform on the planet for the next generation...
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    The Year of Small Business

    The Year of Small Business

    Overview The Year of Small Business (YOSB) is a national movement from the pioneering small business platform, Hello Alice in partnership with NAACP, U.S. Hispanic Chamber of Commerce, Global Entrepreneurship Network...
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    Hello Alice

    Hello Alice

    OverviewHello Alice is an AI platform that guides ambitious yet underserved women, people of color, LGBTQ+ entrepreneurs, military-affiliated, and entrepreneurs with disabilities to funding, mentorship, and success. In...
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