May 2021

Best Naming Agencies in Chicago

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Chicago to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in The Windy City

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Geneva, IL

    Branding partners have become essential for brands in every industry, and Illinois-based Rule29 has become one of the most trusted sources for brand development and identity design for brands that include Fellowes and many others.

    Whether expanding on an existing strategy or serving brands that are starting from zero, Rule29 delivers real results. It’s what’s made them a go-to name in branding and continue to expand their client list to include companies like Cargill.

    SERVICES
    • 60% Branding
    • 20% Web Design
    • 10% Advertising
    • 10% Other
    Wheels4Water

    Wheels4Water

    Since 2014, Wheels4Water has fought against the global water crisis using only bicycles, a passionate community, storytelling, and heart for doing good. To date, we have raised more than $950,000—helping more than...
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    Wicked Root

    As the industry grows and cannabis sales become legal, there is a whole new space to explore creatively. As a branding agency, the opportunities excite us as we help guide brand growth. When Wicked Root reached out to...
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    O-Cedar Freudenberg Household...

    Strategically created landing pages strengthen brands, increase SEO, and drive consumers to purchase. In O-Cedar’s case, Rule29 refreshed their ProMist MAX Microfiber Mop Amazon store page to highlight the benefits of...
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    McDonald's

    Collaboration is a pillar of Rule29’s approach, and our work with McDonald's creative team is a perfect example. We help with or lead the development of a variety of projects for McDonald’s B2B and B2C communications...
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  • 2
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    They have already landed major names like Life Fitness as clients, and Monogramgroup is still expanding on its list of success for brands in a wide range of industries. This Chicago-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.

    If you want to see how Monogramgroup helps brands communicate with their audiences in a unique and crowded space, look no further than their brand development work for Mintel. Monogramgroup helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 60% Branding
    • 25% Market Research
    • 15% Marketing Strategy

    Goldwind America

    Based in Beijing, the #2 manufacturer worldwide in wind turbines came to Monogram to create their face for Western markets. Our challenge? Answering the question "Why should I trust the Chinese?" The results? 20 contracts...
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    Covenant Trust

    MonogramGroup was engaged by Covenant Trust, a faith-based financial advisory firm, to evolve and craft its brand. We were able to develop a compelling story that appealed to the masses through extensive research, a...
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    Geremarie

    Geremarie creates world-class aluminum products, from the back of the napkin to the slap of the shipping label. A part is ordered anywhere in the world, and it’s scheduled on one of their machines in seconds. High...
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    ITsavvy

    A fast-growing national IT products distributor & outsourced services provider reinvented itself to pave the way for exponential growth over 5 years. View the full case study here: https://www.monogramgroup...
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  • 3
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Batesmeron Sweet Design is a branding design agency based in Chicago whose past clients include Chicago Flower and Garden Show and many more significant brands across multiple markets. What sets them apart is their ability to deliver brand identity design that doesn’t just look good—it actually delivers on key performance indicators to help brands drive real growth.

    One of Batesmeron Sweet Design’s most recent successes comes from their work for Dustless, who sought them out in need of branding that would help them improve their brand’s unique voice. Batesmeron Sweet Design gave them the resources and expertise to confidently improve their brand presentation, resulting in lasting effects on their bottom line.

    SERVICES
    • 60% Branding
    • 25% Direct Marketing
    • 15% Web Design

    Planthology Sales Program &...

    Pacific Plug & Liner is world renowned as a top supplier of groundbreaking, specialty plug and liner plants. And despite their wide array of offerings, that reputation for unique products prevented growers from taking...
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    CT Mechanical Branding,...

    CT Mechanical is a no-filter, woman-owned and managed group of mechanical contractors and people pleasers. They came to us full of vision and attitude but shy on brand identity. With their words, "We Service the f*#&...
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    Cloudbakers Rebrand

    Cloudbakers is a cloud migration and adoption consultancy. Established in 2010, they work with clients to take them from legacy technology to a customized cloudsetup of their choosing, then show them the ropes of how to...
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    Gallant website

    Gallant Building Solutions had gone through a rebrand with BatesMeron. We learned very early on that everything about Gallant was "Building Heroes," and that they were, in fact, the anti-contractor. We needed to create a...
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    When companies like Microsoft need an effective path to better brand iconography, they enlist the services of Mabbly. This Chicago-based brand design agency has provided their services for brands throughout the world, and has established itself as an agency that delivers consistent results.

    ShopRunner is a company that’s tapped into a large audience already but was looking to expand their reach. They turned to Mabbly for the opportunity to improve their brand platform, and Mabbly delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 30% Web Design
    • 25% Digital Strategy
    • 15% Branding
    • 30% Other

    AArete

    Mabbly was enlisted by AArete to help them create a brand platform as well as their website and online marketing materials. Mabbly created a cohesive set of collaterals that are used across a range of successful marketing...
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    Zeno Group

    Zeno Group is a global communications agency, but there was one area where they were having trouble communicating—their own brand identitiy Zeno Group helped them pinpoint and showcase their most important and appealing...
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    SPR

    Mabbly provided brand identity, website design, and digital strategy for SPR, a technology consulting company. Mabbly helped this established company find new and contemporary ways to show themselves as a leader in the...
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    SafeRate

    https://www.mabbly.com/case/safe-rate/
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  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Artversion counts Volvo among its key clients and has delivered branding results in a variety of industries. The result is that this Chicago-based firm has achieved widespread acclaim for their targeted branding work.

    One example of their branding success comes from a globally recognized brand that found itself in need of refreshed brand identity. Artversion helped them revitalize their existing strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 25% UX/UI Design
    • 25% Branding
    • 25% Graphic Design
    • 25% Other

    TransUnion

    Committed to providing access to opportunities that lead to a higher quality of services, TransUnion works to understand their customer’s risk, and evolving needs to create solutions that help companies innovate and...
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    UltraLube

    Plews Edelmann came to ArtVersion with one challenge: to position UltraLube, it’s flagship brand of lubricants and oils as a market leader by utilizing simple, concise messaging and consumer resonance. User experience...
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    SRC Solutions

    An web app platform serving school district’s nationwide requiring a strategic, streamlined and phased rollout that would not effect user-flows in every school’s administrative processes. As a premier enrollment and...
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    Treklytics

    Led by a highly successful investment firm, Treklytics’s founders came to us with a big idea. Driven to see solutions others don’t and inspired to capitalize on opportunities others miss, their focused...
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  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Recognizable brands worldwide have employed VisualFizz to bring their branding needs to the next level. Based in Chicago, VisualFizz was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, VisualFizz provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 20% Search Engine Optimization
    • 20% Social Media Marketing
    • 20% Web Development
    • 40% Other

    Full Service Digital Marketing...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/full-service-digital-marketing-construction-paving/       When Rose Paving connected with VisualFizz in 2018, the Asphalt and Paving...
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    THE YARD KW: FULL SERVICE DIGITAL...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/ecommerce-social-media-case-study/ Quick Summary: Their assortment of unique and fun accessories, home goods, and lifestyle products are focused on strong...
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    Mac & Cheese Fest Chicago:...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/chicago-social-media-event-case-... Quick Summary: The VisualFizz social media team created a strong strategy for managing organic and paid Mac &...
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    Web Development and Design for...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/development-design-for-professional-community/   Quick Summary: CMX wanted to create a robust, secure WordPress brand site that allowed each user to...
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  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Chicago, IL

    This established branding and PR company counts major brands like Adobe among their clients. Based in Chicago, Motion Agency brings a bright and impactful approach to each unique enterprise project they take on.

    The Home Depot has home improvement retail locations for customers around the world. They turned to Motion Agency for a focused strategy that would highlight their unique brand voice and audience. Motion Agency delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 20% Branding
    • 20% Public Relations
    • 10% Advertising
    • 50% Other

    The Art of Gift Card Giving for...

    The Home Depot, a long-standing client, reached out to Motion for solutions to refresh their holiday gift card campaign with the hope of driving greater engagement with their cards. Motion developed a social promotion...
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    Extending A Brand to New Heights...

    Wanting to stay ahead of pet food trends for natural and flavorful ingredients, Tractor Supply Co. tasked The Motion Agency with helping to further develop a brand extension to its premium 4Health line of private label...
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    Putting “Awkward” to Bed for...

    Mattress shopping can not only be daunting, but also very awkward. Serta asked Motion for ideas to improve the awkward 1-on-1 salesman dynamic, with the goal of transforming the shopping process to empower the customer...
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  • 8
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Symmetri Marketing clients include National Geographic, and they specialize in providing a design-centric approach to branding for their clients. With a focus on emphasizing the most vital elements of brand messaging, Symmetri Marketing was founded on forward-thinking principles in Chicago.

    When the Detroit Zoo needed a complete overhaul of their brand approach, they turned to Symmetri Marketing. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 30% Branding
    • 20% Web Development
    • 10% UX/UI Design
    • 40% Other

    University of Michigan Mcubed...

    CHALLENGEThe Mcubed program, housed in the University of Michigan’s Office for Research, distributes real-time seed funding to multidisciplinary, faculty-led teams—stimulating research that might otherwise be...
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    CNX Corp Branding / Drupal 8...

    CHALLENGEAs a specialist in development services, software products, front-end interfaces, and back-end RPG applications, CNX’s latest innovation, Valance, lets users create modern IBM i web apps on all desktop browsers...
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    Hosco Drupal 8 Redesign

    CHALLENGEHosco is a finishing system components manufacturer with an extensive network of regional authorized distributors and agents. Their previous vendor had built a website using WordPress, which was failing as a...
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    Aspira Drupal 8 Redesign

    CHALLENGEAspira (formerly RA Outdoors) provides support software and services for state parks, private and local campgrounds, wildlife and fishing agencies, and more. Through their newly created positioning, Aspira is...
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  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    Strike 2 clients include Brightfield Group, and they specialize in providing a design-centric approach to branding for their clients. With a focus on emphasizing the most vital elements of brand messaging, Strike 2 was founded on forward-thinking principles in Chicago.

    When Bartesian needed a complete overhaul of their brand approach, they turned to Strike 2. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 34% Advertising
    • 33% Branding
    • 33% Marketing Strategy

    America's Best Beverage Social...

    America’s Best Beverage Company had a storied history of providing white label coffee and tea for some of the country’s best known brands. But now it was time to create a few of their own. ​ We helped them position...
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    Website and Branding for Ronin...

    An up-and-coming firm in the Private Equity space, Ronin came to us just weeks away from closing a deal that would land them in publications across the industry. Anticipating an influx of digital traffic, their website...
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    G2 Launch

    Gatorade needed something to counter the huge success of new competitor, Vitaminwater, and they were counting on the launch of G2 to do it. This campaign resulted in the year's most successful new product launch...
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    Sprint Social Campaign

    Created a social campaign for Sprint, helping them highlight their service in a stylish and humor-centric way that appealed to consumers. https://www.strike-2.com/kevinlove
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  • 10
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    A Willing Participant has provided advertising solutions for huge names like Accelerate Institute as well as dozens of enterprise clients around the world. This Chicago-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Deloro Wear Solutions needed a powerful way to supercharge their strategy, they turned to A Willing Participant. A Willing Participant completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 25% Advertising
    • 20% Direct Marketing
    • 15% Branding
    • 40% Other

    Annual Report

    This award-winning design came about because of the great photography that was available for use—these are actual “day in the life” candid photos from the school that is affiliated with Accelerate Institute. 
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    Informational/pre-meeting Brochure

    Breaking through the clutter is no easy task when it comes to getting the attention of meeting planners. So the team at AWP decided to keep things aspirational and to the point—essentially, even the sky is no limit when...
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    Consumer Acquisition Campaign

    Credit cards are a part of every day life to the point where they’re easy to take for granted. AWP needed to develop a card campaign that fit the Nissan brand perfectly and showcased the advantages of having a Nissan...
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    Corporate Profile Video

    Shot in just over 2 days, we had to tell the story of the Filtration Group and how they're making the world a healthier, cleaner and safer place.
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  • 11
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Add Chapter clients include Boston Biopharma, and they specialize in providing a design-centric approach to branding and advertising for their clients. With a focus on emphasizing the most vital elements of brand messaging, Add Chapter was founded on forward-thinking principles in America.

    When Honey Flowers needed a complete overhaul of their brand approach, they turned to Add Chapter. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 40% Branding
    • 20% Advertising
    • 15% Graphic Design
    • 25% Other

    Boston Biopharma

    Honey Flowers

    Honey Flowers logo and label design.
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    CESD SERVICES BRANDING

  • 12
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Ankara SEO has provided search engine optimization solutions for huge names like Yapmak as well as dozens of enterprise clients around the world. This USA based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Fiyatlari needed a powerful way to supercharge their strategy, they turned to Ankara SEO. Ankara SEO completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 40% Branding
    • 20% Graphic Design
    • 20% Web Design
    • 20% Other

    Oyez

    Started and housed at the Kent College of Law, the Oyez Project is essentially a massive multimedia library dedicated to the US Supreme Court. You have questions about the Constitution? Oyez has answers...
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    Shanghai American School

    You don’t get to be the oldest and largest international school in China without a few stories along the way. Over the course of its 100+ year history, the Shanghai American School has withstood revolutions, moved...
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    SCB

    When they came to Firebelly in search of elevated web design, SCB had a lot to talk about. A forward-thinking architecture and interiors firm with an 85-year history, SCB had completed hundreds of projects...
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    Robert Wood Johnson Foundation

    Since first joining forces with RWJF in 2015, we’ve worked with the public health giant on several purpose-driven projects, from designing their annual conference identity to creating a robust digital resource...
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  • 13
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Schaumburg, IL

    Harvest Media clients include AFC, and they specialize in providing a design-centric approach to creative services for their clients. With a focus on emphasizing the most vital elements of brand messaging, Harvest Media was founded on forward-thinking principles in Illinois.

    When Hartmann Electric needed a complete overhaul of their brand approach, they turned to Harvest Media. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 20% Branding
    • 20% Digital Strategy
    • 20% Email Marketing
    • 40% Other

    90 North Schaumburg

    We worked closely with the Economic Development Department of Schaumburg, IL to design and develop a web site that showcases the 90 North District as a prime development opportunity. https://90northschaumburg.com/
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    LITH

    We designed a corporate brand identity for the LITH think tank.
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    QFW

    Harvest Media designed a new logo and brand identity for Quality Float Works in Schaumburg. https://www.harvestmedia.com/work/brochure-design-for-quality-float-work...
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    Fundraising Web App

    We designed and developed a fundraising web app for the Terri Lynn brand. https://www.harvestmedia.com/work/print-marketing-and-ecommerce-for-terr...  
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  • 14
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    Freelancer
    LOCATION:
    Oak Park, IL

    Many enterprise clients count Hire Henri as their dependable product design experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Illinois-based agency is certainly here to make an impact.

    One Hire Henri client is a globally recognized leader in their sector, and Hire Henri has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 50% Product Design
    • 10% Branding
    • 10% Digital Strategy
    • 30% Other

    Design with form and sustainability

    A well designed product speaks...

    Proof is in the packaging. Take a look at this custom box with a three-way closure.
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    Photo Editing

    See more on this project here. hirehenri.com/carlissashaw-com/Final deliverables:Brand IdentityCreative DirectionPhoto Editing
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    Nude Barre Package Design