May 2022

Best Naming Agencies in New York City

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in New York City to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in NYC

  • 1
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
    Higher education technology...

    Higher education technology...

    Brand Strategy Name development Trademark screening Logo design Global linguistic checks Case study: https://riverandwolf.com/projects/anthology/ External Link: https://www.anthology.com/
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    Fashion line naming for Target

    Fashion line naming for Target

    Name positioning Name development Trademark screening Case study: https://riverandwolf.com/projects/joylab/ External Link: https://www.target.com/b/joylab/-/N-mabkw?Nao=0
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    Unisex fragrance for Calvin Klein

    Unisex fragrance for Calvin Klein

    Name positioning Name development Trademark Screening Case study: https://riverandwolf.com/projects/ck-everyone/ External link: https://www.calvinklein.us/en/product/ck-everyone-eau-de-toilette-44013772
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    New seltzer water naming for Coca...

    New seltzer water naming for Coca...

    Name positioning Name development Trademark Screening Case study: https://riverandwolf.com/projects/aha/ External link: https://us.coca-cola.com/direct/beverages/water/aha  
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  • 2
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
    W. L. Gore & Associates

    W. L. Gore & Associates

    W.L. Gore & Associates has always been an innovator with purpose, contributing to society every day in myriad ways through its products and its people. Yet the company has been known mostly for a single product:...
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    Mastercard

    Mastercard

    Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding...
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    Catalent

    Catalent

    When Cardinal Health’s Pharmaceutical Technology & Services (PTS) division was spun off, the new company had only four months to stop using the Cardinal brand. Facing a tight deadline, Tenet took on the challenge of...
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    ASC Engineered Solutions

    ASC Engineered Solutions

    The 2019 merger of well-known industrial fitting suppliers Anvil International and Smith-Cooper International, created a new powerhouse out of two complementary companies. Tenet took on the challenge of creating a new...
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  • 3
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With clients that include Google, Hershey’s, Twentieth Century Fox, and the NFL, Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®. Motto works with leaders to create culturally relevant brands for the future of food, tech, beauty, entertainment, and wellness. With offices in New York City and Dallas, TX, the firm offers a comprehensive suite of branding services under one roof.

    One example of Motto’s experience is their work for b2c and direct-to-consumer companies looking to stand out in a sea of sameness. This results in comprehensive brand development that sets Motto clients apart from everyone else in the category.

    SERVICES
    • 75% Branding
    • 25% Business Consulting
    Andela

    Andela

    OverviewFounded in 2014, Andela is a global marketplace for remote tech talent that connects companies with vetted, remote engineers in emerging markets. Hundreds of leading companies leverage Andela to scale their...
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    Hopscotch

    Hopscotch

    Overview Hopscotch is created by tech innovators obsessed with stripping the BS out of small businesses. Led by two co-founders, Hopscotch is building the most game-changing platform on the planet for the next generation...
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    The Year of Small Business

    The Year of Small Business

    Overview The Year of Small Business (YOSB) is a national movement from the pioneering small business platform, Hello Alice in partnership with NAACP, U.S. Hispanic Chamber of Commerce, Global Entrepreneurship Network...
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    Hello Alice

    Hello Alice

    OverviewHello Alice is an AI platform that guides ambitious yet underserved women, people of color, LGBTQ+ entrepreneurs, military-affiliated, and entrepreneurs with disabilities to funding, mentorship, and success. In...
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.

    When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 60% Branding
    • 40% Web Design
    Crayola - Emmy Winner

    Crayola - Emmy Winner

    Crayola, one of America’s most iconic brands, continues to inspire young and old minds alike with its array of colorful products. Ruckus shot several Chef's Table style videos, which have garnered thousands of organic...
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    HSBC

    HSBC

    HSBC, one of the world’s largest banking and financial institutions, wanted to expand its presence and awareness in the Northeast. Ruckus assisted in this endeavor by engaging customers on an original, personal level...
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    Catholic Diocese of Brooklyn

    Catholic Diocese of Brooklyn

    The Diocese needed to increase attendance at mass and appeal to a younger demographic in one of the most populous and diverse areas of the world - Brooklyn NY.  Ruckus was tasked with developing campaigns that would...
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    BMW

    BMW

    For BMW, creating a comparable association with known personas is important for the brand to generate affinity with customers. In the Lehigh Valley, an Eagles region, there is no better association than the superhero...
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  • 5
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Digital Strategy
    • 20% Marketing Strategy
    Guggenheim Partners

    Guggenheim Partners

    Following a series of significant mergers, including the purchase of the Los Angeles Dodgers, Guggenheim Partners needed a new brand that could unite its disparate elements to engage investors and rally employees. Client...
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    Prospiant

    Prospiant

    Gibraltar Industries is a leading manufacturer and distributor of products for the industrial, infrastructure, and residential markets in North America. Historically, its Growing & Processing (G&P) team focused on...
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    SailPoint

    SailPoint

    SailPoint disrupted the fast-growing identity and access management industry with a superior product and singular focus that contrasted sharply with the inferior and ineffective solutions offered by large IT providers...
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    ICF

    ICF

    Explore case study: ​​https://www.desantisbreindel.com/work/icf/
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    C42D, based in New York City, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. C42D improves brands ability to deliver their message to consumers by helping them create a brand profile with targeted brand development work that follows contemporary trends.

    When their client needed a powerful way to supercharge their branding strategy, they turned to C42D. C42D delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    OOVA

    OOVA

    OOVA’s machine learning technology is a major advance over traditional fertility trackers and tests. With a mission to empower people to take control of their reproductive health and two charismatic co-founders, C42D...
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    Nesterly

    Nesterly

    Nesterly is the trusted housing marketplace for seniors to find quality guests, forging connections, alleviating financial burdens, and enriching lives. 
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    Shazam for Brands

    Shazam for Brands

    Our task was to audit all sales tools, collaborate with the Shazam team to refine and evolve the story, create key visuals and a design system, and finally bring it all together with a comprehensive brand guide...
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    Cuebiq Brand Relaunch

    Cuebiq Brand Relaunch

    Cuebiq, a global leader in mobility and geospatial analysis, helps marketers answer their most pressing targeting and measurement questions via the industry’s most comprehensive understanding of the offline consumer...
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  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    With an impressively robust client list that includes names like Amazon, L+R

    empowers brands with mobile app development. Founded on design-first principles, this Brooklyn-based firm offers an emphasis on helping brands drive change.

    One example of L+R’s experience is their work for Louis Vuitton, one of the world’s respected fashion brands. L+R helped them target their audience of customers with a complete reevaluation of their mobile app. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 25% Business Consulting
    • 20% UX/UI Design
    • 20% Branding
    • 35% Other
    Vela®

    Vela®

    An international manufacturer introduces transformational, environmental offering with brand strategy and digital presence.
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    Candid App

    Candid App

    Challenge: Designing a Stellar User Experience Candid’s mission is to “get you the information you need to do good”. Through research, collaboration, and training, Candid connects people who want to change the world...
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    Louis Vuitton VR Event Platform

    Louis Vuitton VR Event Platform

    Immersive, personalized VR experience content management system for luxury retail.
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    Masterworks

    Masterworks

    Attract next-generation art investors with captivating brand strategy Challenge: Economic Aesthetics Masterworks has created the first company that invites investors to buy shares of great masterpieces. Featured pieces by...
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  • 8
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With an impressively robust client list that includes names like 4Ocean, North Street Creative empowers brands with branding and design. Founded on design-first principles, this New York-based firm offers an emphasis on helping brands drive change.

    One example of North Street Creative’s experience is their work for American Express, one of the world’s respected brands. North Street Creative helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 30% Branding
    • 30% Web Design
    • 20% Graphic Design
    • 20% Other
    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Drexel Hamilton

    Drexel Hamilton

    Drexel Hamilton is a service-disabled veteran-owned investment bank that engaged North Street to reimagine its brand identity and messaging to better speak to its distinct audience.  First, North Street developed a...
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  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    What do Alden Shoes and Susan Bender have in common? They’ve both turned to Bionic Egg for branding expertise. This New York based agency was founded in 2001 and has already made major waves with branding for enterprise clients and startups alike.

    When Blesso Properties launched a platform targeting real estate investors nationwide, Bionic Egg analyzed the entirety of their content to refine their brand story, create key visuals and design a system that would bring together all elements of the Blesso Properties brand. The campaign was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 34% Branding
    • 33% Web Design
    • 33% Web Development
    The Aesthetics Bar

    The Aesthetics Bar

    We were super excited to work with The Aesthetics Bar on the website for both services in-person, as well as  launching their patented Aesthetics Bar product line.  
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    Cerebral Palsy Foundation

    Cerebral Palsy Foundation

    We are thankful for the oppertunity to partner with SPF to rebuild their previous website. www.yourcpf.org Website is bold and easy to navigate on all devices.
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    Limbic Medical

    Limbic Medical

    Bionic Egg created the Brand Identity, Print Collateral, and a welcoming website to announce the new business opening.  From the Operating Room to your Living Room, Limbic Medical provides individualized care to support...
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    Flavordent

    Flavordent

    We worked with a fantastic denstist, inventor, dad to create the brand name Flavordent.  We created full brand identity, product design, web design, development and digital marketing assets; as well as filing trademarks...
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  • 10
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    New York, NY

    SGK is a global packaging and brand experience company based in the UK and was founded in 1953. They have more than 1000 employees globally that specialize in branding, content marketing, and advertising to mid-market and enterprise clients mainly focusing on consumer products & services, e-commerce, and arts, entertainment & music industries.

    Sartorius Stedim Biotech hired SGK to rebrand their biotech company's existing product marketing assets involving their application notes, datasheets, guides, brochures, and other collateral. SGK rebranded 4,500 of the client's marketing materials within one year. Their commitment to adjust and react immediately to our demands was impressive.

    SERVICES
    • 20% Branding
    • 20% Content Marketing
    • 10% Advertising
    • 50% Other
    FMCG/CPG

    FMCG/CPG

    World renowed FMCG/CPG businesses have been partnering with SGK for over 75 years.  From idea to implementation, SGK delivers award winning packaging solutions and brand experiences that give brands the freedom to speak...
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    Retail

    Retail

    Such is our experience and reputation that the world’s leading retailers to look at SGK to invigorate and innovate around the consumer experience in physical or digital form. Our experience in the retail sector is truly...
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    Travel & Hospitality

    Travel & Hospitality

    SGK has unapparelled experience in the travel and hospitality industry having worked with industry leaders for decades. Through our human-centred approach we have built a deep understanding of the travelling consumer's...
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    Fintech & Finance

    Fintech & Finance

    SGK understands the finance customer and how to communicate with them. Delivering stories and experiences that engage beyond simple numbers and products. Excelling at this concept is something that many in the fintech and...
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Recognizable brands worldwide have employed Wolf&Whale to bring their UX and UI design needs to the next level. Based in New York, Wolf&Whale was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Wolf&Whale provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 30% UX/UI Design
    • 30% Branding
    • 20% Web Design
    • 20% Other
    GoDaddy Web+Marketing Redesign

    GoDaddy Web+Marketing Redesign

    Our task was to revamp their existing web templates to instill world-class design for their diverse audience of entrepreneurs. We led a process that included a team of 6 Designers, 2 Copywriters, and 2 Creative Directors...
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    Redesign for D2C Insurance Brand

    Redesign for D2C Insurance Brand

    Guardian Dental Exchange reached out to Wolf&Whale to help re-imagine the web experience for their popular dental plans offered on healthcare.gov and state exchanges.
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    Pax Vaporizer Mobile App

    Pax Vaporizer Mobile App

    Created an art direction and revamped design system from scratch to provide a premium, user-friendly design to their app.
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    Design and Identity for...

    Design and Identity for...

    A UX/UI revamp and web development for one of the world's most renowned interior design firm.
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  • 12
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    The Future Forward has provided branding solutions for huge names like Nike as well as dozens of enterprise clients around the world. This Brooklyn-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Pepsi needed a powerful way to supercharge their strategy, they turned to The Future Forward. The Future Forward completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 60% Branding
    • 20% Web Design
    • 20% Web Development
    Morris Adjmi Architects -...

    Morris Adjmi Architects -...

    MA is a multidisciplinary, studio-based practice recognized for its creative use of new materials and technologies, sophisticated, sustainable designs, and thoughtful engagement with the arts. Over the past year, we had...
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    Serino Studio – Branding and...

    Serino Studio – Branding and...

    Our journey with the Serino team started with a series of conversations to align with their vision, product offering, and positioning. We wanted to fully understand the forces that lead them to their apparel concept, to...
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    Bunsa Studio – Branding and Website

    Bunsa Studio – Branding and Website

    We were recently commissioned by Miami-based interior design studio Bunsa to reimagine their visual identity and digital portfolio experience. With an impressive project list and well-deserved recognition throughout the...
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    Fry Reglet - Branding and Website

    Fry Reglet - Branding and Website

    We partnered with Fry Reglet, a leading architectural products company, to create a refreshed brand identity and new digital platform that strikes a balance of form and function to effectively showcase their diverse...
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  • 13
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    BrandTuitive is a branding agency that helps brands around the globe boost their brand profile. Since their founding in New York, BrandTuitive has helped everything from enterprise clients to brand-new startups on the path to improving their brand design in a way that leads to real business results.

     

    When their client was looking for an agency that would truly help them create strong brand materials, they turned to BrandTuitive, who were able to work closely with their internal teams and develop a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 100% Branding
    BRAND POSITIONING

    BRAND POSITIONING

    PROTECTING INDIVIDUAL PRIVACY WITH BLOCKCHAIN TECHNOLOGY CHALLENGE: Formerly ZenCash, this fast-growing blockchain technology project is much more than a cryptocurrency. They needed a new name and brand messaging to...
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    BRAND POSITIONING

    BRAND POSITIONING

    COLLABORATING WITH COMMUNITIES TO CREATE LASTING CHANGE CHALLENGE: Episcopal Relief & Development facilitates healthier, more fulfilling lives in communities worldwide. Having established their program priorities as...
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    NATIONAL DIRECT MAIL

    NATIONAL DIRECT MAIL

    ATTRACTING INFOLECTUALS ACROSS AMERICA   CHALLENGE: The Economist magazine has been a highly revered news and human interest publication across Europe for decades. Newer and less well known in the United States...
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    BRAND POSITIONING

    BRAND POSITIONING

    WINNING AGAINST HUNGER IN NEW JERSEY   CHALLENGE: Formerly The Food Bank of Monmouth and Ocean Counties, the agency's name and messaging did not adequately communicate the high quality and variety of services they offer...
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  • 14
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Why is Brawny experiencing record sales? They’ve turned to Cutwater for branding expertise. This US-based agency has already made major waves with work for enterprise clients and startups alike.

    When Twitter launched a platform targeting their unique users, Cutwater analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 25% Advertising
    • 25% Media Planning & Buying
    • 20% Branding
    • 30% Other
    Russell Stover "Hugs"

    Russell Stover "Hugs"

    Russell Stover® Chocolates have been an American classic since 1923, but they needed our help to make the brand more culturally relevant to contemporary consumers. The solution? Position Russell Stover as a gifting...
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    Axos "Bank Robbers"

    Axos "Bank Robbers"

    As a new challenger brand, Axos Bank welcomed the idea of bold, memorable campaign that would help them stand out from the competition. By tapping into the increased distrust of financial institutions and the idea that...
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    Unison "Doors"

    Unison "Doors"

    Over the last decade, the cost of buying a home in the Bay Area, and in much of the rest of the country, has skyrocketed to unprecedented levels, locking many people out of the possibility of ever buying a home. We worked...
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    Peet's Coffee & Tea "Coffee First"

    Peet's Coffee & Tea "Coffee First"

    Alfred Peet started a coffee revolution by introducing a style of coffee that Americans had never tasted before -- fresh beans, small batches and a dark roast that produced rich and complex flavors. His influence in the...
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  • 15
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Ridgewood, NJ

    Founded in 2008, Paper Tiger specializes in crafting unique brand identities and online experiences for clients like Google and PBS. A digital design agency, they work with clients ranging from emerging startups to large enterprises across industries.

    They have a long-standing relationship with The New York Times. They began by revamping the newspaper’s online media kit and have since created the newspaper’s Travel Show, Film Club, Corporate Marketing, and Education websites, consolidated hundreds of web pages, created beautiful user interfaces, and integrated intuitive content management tools.

    SERVICES
    • 40% UX/UI Design
    • 30% Branding
    • 20% Content Marketing
    • 10% Other
    Crestron Home

    Crestron Home

    PUTTING THE ART BACK IN “STATE OF THE ART” Raise your hand if you’re a tech company whose website doesn’t look as awesome-sauce as your product? Yeah, that’s what we thought. Crestron Home could relate. After...
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    MUSH Shopify Website

    MUSH Shopify Website

    SOAKING IN SUCCESS, NOT JUST NUT MILK MUSH came to us with some good problems to have. The cool oats brand had won Shark Tank and landed major accounts in supermarket chains across the US. The market demand and...
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    LTN Global Branding & Website

    LTN Global Branding & Website

    RAPID-GROWTH MODE. WHOA. The business strategy is plowing ahead, and the brand strategy is sprinting to catch up. Midsize companies on the road to market integration know what we’re talking about. LTN came to us after...
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    Insider Inc. Website

    Insider Inc. Website

    BEYOND BUSINESS AS USUAL Insider Inc. media brands publish everything we internet people need, from trusted business and financial news to viral videos featuring film how-tos and food trends. The warm cookies served by...
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