September 2022

Best Naming Agencies in New York City

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in New York City to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in NYC

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York City, NY

    With an impressive list of clients and feedback that speaks to their consistent quality, Tanj brings brands to the next level with strategic branding. Focused on providing high-end brand design that meets key marketing goals, this New York-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Tanj’s experience is their work for ecommerce companies looking to expand their brand through brand development services. Tanj helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in branding that sets them apart from the competition. 

    SERVICES
    • 100% Branding
    Ally — Naming an iconic neobank

    Ally — Naming an iconic neobank

    Let’s face it: banks don’t have the best reputations these days. For your average consumer, there is a general feeling of “us” against “them.” Several years ago, GMAC Financial understood this and aimed to...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding
    Summit Hill Foods

    Summit Hill Foods

    Services:  Brand Strategy Brand Naming Brand Identity  Rebranding Southeastern Mills, a family-owned food company, to Summit Hill Foods Read full case study at: https://wantbranding.com/case-studies/summithill/  
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    Anheuser Busch's Veza Sur

    Anheuser Busch's Veza Sur

    Services:  Brand Strategy Brand Naming Creating a new microbrewery brand in Miami for Anheuser Busch Read full case study at:  https://wantbranding.com/case-studies/ab-inbev
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    American Petroleum Institute

    American Petroleum Institute

    Services: Brand Strategy Brand Identity Rebranding the American Petroleum Institute to better position for a future of energy transition Read full case study at: https://wantbranding.com/case-studies/api/
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    MGM Resorts International

    MGM Resorts International

    Services: Brand Strategy Brand Naming  Brand Research Brand research, brand strategy, brand architecture, and brand naming for MGM Resorts International Read full case study at: https://wantbranding.com/case-studies/mgm
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  • 3
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
    Medical device naming for BK...

    Medical device naming for BK...

    Name positioning Name development Trademark screening Linguistic checks Case study: https://riverandwolf.com/projects/bkactive/ External link: https://www.bkmedical...
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    Breast pump brand line naming for...

    Breast pump brand line naming for...

    Name development Name story Trademark screening Global linguistic checks Case study: https://riverandwolf.com/projects/made-for-me/ External link: https://www.tommeetippee.com/en-us/product/made-for-me-electric-breast-pump
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    Snack and movement naming for new...

    Snack and movement naming for new...

    Name development Trademark screening Case study:  https://riverandwolf.com/projects/planetarians/ External link: https://www.planetarians.com/
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    Financial company naming for OM...

    Financial company naming for OM...

    Name positioning Name development Trademark screening Global linguistic check Case study: https://riverandwolf.com/projects/brightsphere/ External link: https://www.bsig.com/
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  • 4
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
    Mastercard ID

    Mastercard ID

    In 2019 Mastercard pioneered a new digital identity experience, testing an innovative service with the potential to verify a person’s identity immediately, safely and securely in both the digital and the physical world....
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    Sensient Technologies

    Sensient Technologies

    Universal Foods Corporation was evolving and becoming a technology leader in flavors, fragrances, textures, inks and dyes—a shift in focus that was outgrowing its name. With no single idea holding the company together...
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    Institute of Culinary Education...

    Institute of Culinary Education...

    When one of America’s oldest cooking schools sought to differentiate itself in the hyper-competitive NYC food landscape, it turned to Tenet Partners to uncover and communicate the compelling idea that lies at the very...
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    Mastercard Cybersecurity Talent...

    Mastercard Cybersecurity Talent...

    In 2019 Mastercard was a leading participant in a nonpartisan, nonprofit cybersecurity recruitment effort to attract the next generation of cyber talent to public service. A compelling brand was needed to intrigue...
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  • 5
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Marketing Strategy
    • 20% Digital Strategy
  • 6
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Starfish worked tirelessly for PwC, Weight Watches, Dunkin Donuts, and Guardian, among other companies, to synchronize each of their individual brands' expressions. With a non-traditional perspective, Starfish provides branding, marketing, and graphic design services. The team of strategists, project managers, designers, and copywriters work to improve their clients' overall brand strategies.

    Starfish provided branding services to a government agency to augment internal and external communications. After developing a strategic plan to improve internal sentiments, Starfish began creating videos for the client's website and social media platforms to drive awareness. Starfish delivered impactful content that generated a significant number of impressions and web traffic.

    SERVICES
    • 40% Branding
    • 25% Web Design
    • 25% Advertising
    • 10% Other
  • 7
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With clients that include Google, Hershey’s, Twentieth Century Fox, and the NFL, Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®. Motto works with leaders to create culturally relevant brands for the future of food, tech, beauty, entertainment, and wellness. With offices in New York City and Dallas, TX, the firm offers a comprehensive suite of branding services under one roof.

    One example of Motto’s experience is their work for b2c and direct-to-consumer companies looking to stand out in a sea of sameness. This results in comprehensive brand development that sets Motto clients apart from everyone else in the category.

    SERVICES
    • 65% Branding
    • 35% Business Consulting
    Noovie®

    Noovie®

    Obsess with Noovie. Noovie is a digital ecosystem under the giant brand NCM (America’s Movie Network). Noovie connects brands with movie audiences in the cinema, and brings entertaining online experiences, exciting...
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    Even

    Even

    Even approached Motto as a scaling startup desperately in need of uniting the brand under a comprehensive language. With recent success on HSN and a partnership with Napster, defining the brand for Even was critical. We...
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    Keetsa

    Keetsa

    Every night’s sleep is consequential. And, let’s face it, sometimes elusive. But how well you live depends on how well you sleep. How much energy you have. How clearly you think. How happy you are. Your mattress...
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    Hershey's

    Hershey's

    Live “Greenr.” This new line of plant-based chocolate supports reforestation. From the product, to the packaging, to the planet, this brand inspires us all to Live Greenr. Motto led the conceptual development, brand...
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  • 8
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.

    When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 60% Branding
    • 40% Web Design
    Admiral Capital Group

    Admiral Capital Group

    Admiral Capital Group is a philanthropically focused investment firm founded by NBA Hall-of-Famer David Robinson and Goldman Sachs alum Daniel Bassichis. Ruckus revamped Admiral’s brand and website to better convey the...
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    Indikitch by Deep Foods

    Indikitch by Deep Foods

    Indikitch is a rapidly expanding chain of fast-casual Indian restaurants that prides itself on the authenticity of its food. Ruckus served as a comprehensive marketing partner to Indikitch during a major rebrand...
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    MHS

    MHS

    MHS is a leading cognitive assessment publisher with Education, Clinical, Talent Development, and Public Safety verticals. Ruckus helped MHS create a brand identity that strengthened their mission and unified the legacy...
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  • 9
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    New York, NY

    SGK is a global packaging and brand experience company based in the UK and was founded in 1953. They have more than 1000 employees globally that specialize in branding, content marketing, and advertising to mid-market and enterprise clients mainly focusing on consumer products & services, e-commerce, and arts, entertainment & music industries.

    Sartorius Stedim Biotech hired SGK to rebrand their biotech company's existing product marketing assets involving their application notes, datasheets, guides, brochures, and other collateral. SGK rebranded 4,500 of the client's marketing materials within one year. Their commitment to adjust and react immediately to our demands was impressive.

    SERVICES
    • 20% Branding
    • 20% Content Marketing
    • 10% Advertising
    • 50% Other
  • 10
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    BrandTuitive is a branding agency that helps brands around the globe boost their brand profile. Since their founding in New York, BrandTuitive has helped everything from enterprise clients to brand-new startups on the path to improving their brand design in a way that leads to real business results.

     

    When their client was looking for an agency that would truly help them create strong brand materials, they turned to BrandTuitive, who were able to work closely with their internal teams and develop a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 100% Branding
    HORIZEN

    HORIZEN

    PROTECTING INDIVIDUAL PRIVACY WITH BLOCKCHAIN TECHNOLOGY CHALLENGE: Formerly ZenCash, this fast-growing blockchain technology project is much more than a cryptocurrency. They needed a new name and brand messaging to...
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    THE ECONOMIST

    THE ECONOMIST

    ATTRACTING INFOLECTUALS ACROSS AMERICA   CHALLENGE: The Economist magazine has been a highly revered news and human interest publication across Europe for decades. Newer and less well known in the United States...
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  • 11
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    C42D, based in New York City, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. C42D improves brands ability to deliver their message to consumers by helping them create a brand profile with targeted brand development work that follows contemporary trends.

    When their client needed a powerful way to supercharge their branding strategy, they turned to C42D. C42D delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    Cuebiq Brand Identity and Website

    Cuebiq Brand Identity and Website

    Cuebiq, a global leader in mobility and geospatial analysis, helps marketers answer their most pressing targeting and measurement questions via the industry’s most comprehensive understanding of the offline consumer...
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    Foundation Capital Brand Identity...

    Foundation Capital Brand Identity...

    One of Silicon Valley’s leading VC firms needed to update its branding to reflect it’s decades of unprecedented success. Foundation Capital needed an image that reflected its success, values, and its spectacular new...
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    OOVA

    OOVA

    OOVA’s machine learning technology is a major advance over traditional fertility trackers and tests. With a mission to empower people to take control of their reproductive health and two charismatic co-founders, C42D...
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    Nesterly

    Nesterly

    Nesterly is the trusted housing marketplace for seniors to find quality guests, forging connections, alleviating financial burdens, and enriching lives. 
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  • 12
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    What do Alden Shoes and Susan Bender have in common? They’ve both turned to Bionic Egg for branding expertise. This New York based agency was founded in 2001 and has already made major waves with branding for enterprise clients and startups alike.

    When Blesso Properties launched a platform targeting real estate investors nationwide, Bionic Egg analyzed the entirety of their content to refine their brand story, create key visuals and design a system that would bring together all elements of the Blesso Properties brand. The campaign was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 34% Branding
    • 33% Web Design
    • 33% Web Development
    Web Design & Development Suit &...

    Web Design & Development Suit &...

    We created the new website design and development for Robbie & Co. A Retailer Suit and Tuxedo Shop located in New York City.
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    Brand Identity Facial Plastic...

    Brand Identity Facial Plastic...

    We worked with Dr. Gregory Dibelius to revise the branding into a more luxury service feel.  We revamp the brand identity for the website and print collateral.  We also designed and constructed a unique marketing kit...
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    FerenComm

    FerenComm

    FerenComm's website has been a favorite client of Bionic Egg since 2010.  While updating thier brand identity, we worked closely with the FerenComm team, streamlining the site content into a responsive, colorful and...
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    Voluspa Candles ECommerce Website

    Voluspa Candles ECommerce Website

    Voluspa Candles are renowned for excellence in package design, clean burning candle wax formulation and unparalleled fragrance blends. Voluspa products are fuelled by a love for art, fragrance & elegant illumination....
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  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Ridgewood, NJ

    Founded in 2008, Paper Tiger specializes in crafting unique brand identities and online experiences for clients like Google and PBS. A digital design agency, they work with clients ranging from emerging startups to large enterprises across industries.

    They have a long-standing relationship with The New York Times. They began by revamping the newspaper’s online media kit and have since created the newspaper’s Travel Show, Film Club, Corporate Marketing, and Education websites, consolidated hundreds of web pages, created beautiful user interfaces, and integrated intuitive content management tools.

    SERVICES
    • 40% UX/UI Design
    • 30% Branding
    • 20% Content Marketing
    • 10% Other
    Pro Sound Effects

    Pro Sound Effects

    Pro Audio is an industry that has always fascinated us. After all, Paper Tiger was founded by music industry relics looking to branch out creatively. Even though we primarily focus on visual design now, the warm glow and...
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    Britax US B2C Website

    Britax US B2C Website

    AN ECOMMERCE OVERHAUL THAT CLICKS WITH PARENTS Like many enterprise brands that have been around as long as the household name in carseats and strollers, much of the Britax ecommerce strategy suffered from “this is the...
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    Fort Point Beer

    Fort Point Beer

    SLINGING SUDS ACROSS THE BAY AREA — AND INTERWEBS Fort Point is a San Francisco beer company known for balanced, approachable brews with a little something special. The packaging design geniuses at Manual Creative set...
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    KAR Properties

    KAR Properties

    LAYING A STRONG FOUNDATION You know those buildings that get you to stop and look up? The kind that reframe the skyline and make you think, “If I lived there, I’d always be happy.” Yeah, that’s what KAR does. They...
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  • 14
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With an impressively robust client list that includes names like 4Ocean, North Street Creative empowers brands with branding and design. Founded on design-first principles, this New York-based firm offers an emphasis on helping brands drive change.

    One example of North Street Creative’s experience is their work for American Express, one of the world’s respected brands. North Street Creative helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 30% Branding
    • 30% Web Design
    • 20% Graphic Design
    • 20% Other
    Phoenix Ancient Art

    Phoenix Ancient Art

    Phoenix Ancient Art offers more than 700 works of art spanning thousands of years. The gallery’s dated website was out of step with their position as a trusted seller of one-of-a-kind antiquities. North Street was...
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    Phoenix Ancient Art

    Phoenix Ancient Art

    Phoenix Ancient Art offers more than 700 works of art spanning thousands of years. The gallery’s dated website was out of step with their position as a trusted seller of one-of-a-kind antiquities. North Street was...
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    Phoenix Ancient Art

    Phoenix Ancient Art

    Phoenix Ancient Art offers more than 700 works of art spanning thousands of years. The gallery’s dated website was out of step with their position as a trusted seller of one-of-a-kind antiquities. North Street was...
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  • 15
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    With an impressively robust client list that includes names like Amazon, L+R

    empowers brands with mobile app development. Founded on design-first principles, this Brooklyn-based firm offers an emphasis on helping brands drive change.

    One example of L+R’s experience is their work for Louis Vuitton, one of the world’s respected fashion brands. L+R helped them target their audience of customers with a complete reevaluation of their mobile app. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 25% Business Consulting
    • 20% Branding
    • 20% Mobile App Development
    • 35% Other
    F. Schumacher & Co. Tablet App

    F. Schumacher & Co. Tablet App

    Assignment We worked with the team at F. Schumacher & Co. to create a mobile and tablet application that evolved the interior design industry’s process. Recognized by Luxury Daily as a «trade-first mobile...
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    L.A. Kings Hockey Night in LA

    L.A. Kings Hockey Night in LA

    Challenge: Face Off/Online The L.A. Kings Hockey, with a long, rich history dating to 1967, wanted a digital brand identity to bring their families, friends, fans, and the local community together for the team's home...
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    Affiner Mobile Customer Experience

    Affiner Mobile Customer Experience

    Brand identity and digital customer experience for on-demand wardrobe styling application.
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