October 2021

Best Naming Agencies in New York City

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in New York City to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in NYC

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding
    TED talk: how to create a great...

    TED talk: how to create a great...

    Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
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    Sirius XM Radio

    Sirius XM Radio

    Services: Brand Strategy  Brand Naming   Read full case study at: https://wantbranding.com/case-studies/SiriusXM
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    Gillette Mach 3

    Gillette Mach 3

    Services:  Brand Naming    Read full case study at:  https://wantbranding.com/case-studies/gillette/  
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    Hewlett Packard Enterprise

    Hewlett Packard Enterprise

    Services: Brand Strategy Brand Naming   Read full case study at: https://wantbranding.com/case-studies/hpe/
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  • 2
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
    Higher ed technology company for...

    Higher ed technology company for...

    Brand Strategy Name development Trademark screening Logo design Global linguistic checks Read the case study https://riverandwolf.com/projects/anthology/
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    Fashion line naming for Target

    Fashion line naming for Target

    Name positioning Name development Trademark screening Read the case study https://riverandwolf.com/projects/joylab/
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    Unisex fragrance for Calvin Klein

    Unisex fragrance for Calvin Klein

    Name positioning Name development Trademark Screening Read the case study https://riverandwolf.com/projects/ck-everyone/
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    New seltzer water naming for Coca...

    New seltzer water naming for Coca...

    Name positioning Name development Trademark Screening Read the case study https://riverandwolf.com/projects/aha/
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.

    When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 60% Branding
    • 40% Web Design
    Crayola - Emmy Winner

    Crayola - Emmy Winner

    Crayola, one of America’s most iconic brands, continues to inspire young and old minds alike with its array of colorful products. Ruckus shot several Chef's Table style videos, which have garnered thousands of organic...
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    HSBC

    HSBC

    HSBC, one of the world’s largest banking and financial institutions, wanted to expand its presence and awareness in the Northeast. Ruckus assisted in this endeavor by engaging customers on an original, personal level...
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    Catholic Diocese of Brooklyn

    Catholic Diocese of Brooklyn

    The Diocese needed to increase attendance at mass and appeal to a younger demographic in one of the most populous and diverse areas of the world - Brooklyn NY.  Ruckus was tasked with developing campaigns that would...
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    BMW

    BMW

    For BMW, creating a comparable association with known personas is important for the brand to generate affinity with customers. In the Lehigh Valley, an Eagles region, there is no better association than the superhero...
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  • 4
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
    W. L. Gore & Associates

    W. L. Gore & Associates

    W.L. Gore & Associates has always been an innovator with purpose, contributing to society every day in myriad ways through its products and its people. Yet the company has been known mostly for a single product:...
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    The Hartford

    The Hartford

    200 years of service to customers is something to celebrate. As The Hartford—one of America’s oldest insurers—approached that milestone, Tenet Partners helped it craft and execute a strategy that brought customers...
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    Mastercard

    Mastercard

    Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding...
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    Long Beach Airport

    Long Beach Airport

    As part of a major reconstruction, Long Beach Airport captured an opportunity to increase traffic by redefining the passenger experience. Working closely with Tenet Partners designers and strategists, the airport created...
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  • 5
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Digital Strategy
    • 20% Marketing Strategy
    Guggenheim Partners

    Guggenheim Partners

    Following a series of significant mergers, including the purchase of the Los Angeles Dodgers, Guggenheim Partners needed a new brand that could unite its disparate elements to engage investors and rally employees. Client...
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    Prospiant

    Prospiant

    Gibraltar Industries is a leading manufacturer and distributor of products for the industrial, infrastructure, and residential markets in North America. Historically, its Growing & Processing (G&P) team focused on...
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    SailPoint

    SailPoint

    SailPoint disrupted the fast-growing identity and access management industry with a superior product and singular focus that contrasted sharply with the inferior and ineffective solutions offered by large IT providers...
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    ICF

    ICF

    Explore case study: ​​https://www.desantisbreindel.com/work/icf/
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    C42D, based in New York City, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. C42D improves brands ability to deliver their message to consumers by helping them create a brand profile with targeted brand development work that follows contemporary trends.

    When their client needed a powerful way to supercharge their branding strategy, they turned to C42D. C42D delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    Kindbody Brand Identity

    Kindbody Brand Identity

    C42D created and launched the brand Identity for Kindbody, an industry-leading startup that has raised over 63 million in funding post-brand-launch. 
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    OOVA

    OOVA

    OOVA’s machine learning technology is a major advance over traditional fertility trackers and tests. With a mission to empower people to take control of their reproductive health and two charismatic co-founders, C42D...
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    Nesterly

    Nesterly

    Nesterly is the trusted housing marketplace for seniors to find quality guests, forging connections, alleviating financial burdens, and enriching lives. 
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    Shazam for Brands

    Shazam for Brands

    Our task was to audit all sales tools, collaborate with the Shazam team to refine and evolve the story, create key visuals and a design system, and finally bring it all together with a comprehensive brand guide...
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  • 7
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    New York, NY

    Sid Lee has provided advertising and marketing solutions for huge names like The North Face as well as dozens of enterprise clients around the world. This Montreal-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Honda needed a powerful way to supercharge their strategy, they turned to Sid Lee. Sid Lee completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 15% Advertising
    • 45% Other
    We The North

    We The North

    We The North isn’t just a campaign. It’s an example of how an identity-shaping truth can spark a brand crusade and ultimately get firmly rooted in the culture of not just a city, but a whole country.    We...
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    Moët & Chandon - Greatness Since...

    Moët & Chandon - Greatness Since...

    Stella Artois' goal was to become the beer synonymous with progressive dining experiences, so we helped them create their largest every proprietary experience platform called Le Savoir. The platform stretched from a...
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    The North Face - Question Madness

    The North Face - Question Madness

    The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today's explorers are often misunderstood. We needed to change people's perceptions. Question Madness challenges...
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    WSP - Brand Identity

    WSP - Brand Identity

    Finding a shared conviction: the secret to a successful brand strategy for consolidated businesses. For nearly a decade, WSP — an international consulting firm for professional engineering services — focused on...
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  • 8
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    BrandTuitive is a branding agency that helps brands around the globe boost their brand profile. Since their founding in New York, BrandTuitive has helped everything from enterprise clients to brand-new startups on the path to improving their brand design in a way that leads to real business results.

     

    When their client was looking for an agency that would truly help them create strong brand materials, they turned to BrandTuitive, who were able to work closely with their internal teams and develop a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 100% Branding
    BRAND POSITIONING

    BRAND POSITIONING

    PROTECTING INDIVIDUAL PRIVACY WITH BLOCKCHAIN TECHNOLOGY CHALLENGE: Formerly ZenCash, this fast-growing blockchain technology project is much more than a cryptocurrency. They needed a new name and brand messaging to...
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    BRAND POSITIONING

    BRAND POSITIONING

    COLLABORATING WITH COMMUNITIES TO CREATE LASTING CHANGE CHALLENGE: Episcopal Relief & Development facilitates healthier, more fulfilling lives in communities worldwide. Having established their program priorities as...
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    NATIONAL DIRECT MAIL

    NATIONAL DIRECT MAIL

    ATTRACTING INFOLECTUALS ACROSS AMERICA   CHALLENGE: The Economist magazine has been a highly revered news and human interest publication across Europe for decades. Newer and less well known in the United States...
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    BRAND POSITIONING

    BRAND POSITIONING

    WINNING AGAINST HUNGER IN NEW JERSEY   CHALLENGE: Formerly The Food Bank of Monmouth and Ocean Counties, the agency's name and messaging did not adequately communicate the high quality and variety of services they...
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  • 9
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    With an impressively robust client list that includes names like Tile, Noise 13 empowers brands with branding. Founded on design-first principles, this San Francisco-based firm offers an emphasis on helping brands drive change.

    One example of Noise 13’s experience is their work for Pacific Catch, one of the world’s respected brands. Noise 13 helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 50% Branding
    • 10% UX/UI Design
    • 10% Graphic Design
    • 30% Other
    A Fork Full of Earth

    A Fork Full of Earth

    A Fork Full of Earth is an organic catering company based in Marin County, California. Since 2015, they have crafted fresh, seasonal menus for important milestones and casual gatherings alike, partnering closely with...
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    Mobiliti

    Mobiliti

    Mobiliti is a vehicle subscription service that offers drivers choices and flexibility. Not ready to purchase or lease? No problem. You can pay one monthly fee and drive until you’re ready to decide. The creative...
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    Sysdig

    Sysdig

    Sysdig, an open source company that provides monitoring and security for data containers, has rapidly evolved from a startup to an established company with a growing suite of enterprise products. With this expansion, they...
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    Instacart

    Instacart

    Instacart is a North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart's same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people...
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  • 10
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Morristown, NJ

    eDesign Interactive has provided web design solutions for huge names like Welch’s as well as dozens of enterprise clients around the world. This Bulgaria based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Frost King needed a powerful way to supercharge their strategy, they turned to eDesign Interactive. eDesign Interactive completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 40% Web Design
    • 20% UX/UI Design
    • 20% Branding
    • 20% Other
    AP Content Services

    AP Content Services

    AP Content Services https://contentservices.ap.org/   Building an interactive media kit for a global news provider.   About the Client AP Content Services is the content marketing division of The Associated Press. The...
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    Reimagining the Future with a...

    Reimagining the Future with a...

    About the Client  Blockchains develops software solutions that are preparing the world for the next phase of the internet’s evolution—Web 3.0. This groundbreaking company is on a mission to reimagine and build the...
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    Finch: Bringing a New FinTech...

    Finch: Bringing a New FinTech...

    About the Client Finch is a one-of-a-kind financial product and mobile app that combines the flexibility of a checking account with the benefits of an investing account. It puts the customer’s money to work by...
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    Redrock Entertainment

    Redrock Entertainment

    Redrock Entertainmenthttps://redrockla.com/   Visual effects and smart design elements make the page stand out. We incorporated many overlapping animations built on different technologies to create an immersive feeling...
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    The Future Forward has provided branding solutions for huge names like Nike as well as dozens of enterprise clients around the world. This Brooklyn-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Pepsi needed a powerful way to supercharge their strategy, they turned to The Future Forward. The Future Forward completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 60% Branding
    • 40% Web Design
    Serino Studio – Branding and...

    Serino Studio – Branding and...

    Our journey with the Serino team started with a series of conversations to align with their vision, product offering, and positioning. We wanted to fully understand the forces that lead them to their apparel concept, to...
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    Fry Reglet - Branding, UI/UX...

    Fry Reglet - Branding, UI/UX...

    We partnered with Fry Reglet, a leading architectural products company, to create a refreshed brand identity and new digital platform that strikes a balance of form and function to effectively showcase their diverse...
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    Puma - Campaign Art Direction and...

    Puma - Campaign Art Direction and...

    As PUMA prepared to introduce an extremely flexible cross-trainer equipped with BioStability technology, they approached us to help create a campaign for the product. The shoe was made visibly dramatic, to engage both...
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    Workstead – Brand Identity...

    Workstead – Brand Identity...

    Workstead is a Brooklyn based design studio founded in 2009 by Stefanie Brechbuehler and Robert Highsmith. Workstead focuses on architectural and interior design, lighting, furniture, and exhibitions. Our relationship...
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  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    With an impressively robust client list that includes names like Amazon, L+R

    empowers brands with mobile app development. Founded on design-first principles, this Brooklyn-based firm offers an emphasis on helping brands drive change.

    One example of L+R’s experience is their work for Louis Vuitton, one of the world’s respected fashion brands. L+R helped them target their audience of customers with a complete reevaluation of their mobile app. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 25% UX/UI Design
    • 25% Branding
    • 20% Business Consulting
    • 30% Other
    Louis Vuitton VR Event Platform

    Louis Vuitton VR Event Platform

    Immersive, personalized VR experience content management system for luxury retail.
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    Vela®

    Vela®

    An international manufacturer introduces transformational, environmental offering with brand strategy and digital presence.
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    Amazon Web Services Firecracker

    Amazon Web Services Firecracker

    Brand identity design for a transformational open source technology and community tool.
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    First Alert Onelink Connect

    First Alert Onelink Connect

    Seamless digital experience for the leader in home safety & security and the next generation of the connected home.IoTConnected HomeAmazon Alexa
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  • 13
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    With a passion for both strategy and design, Column Five has provided branding work for clients like Pacific Life and Visage. Based in SoCal and founded in 2009, Column Five brings a long history of success to each project they complete.

    When Applied Innovations was just a new unit of the University of California looking to make an impact, Column Five created not only their recognizable logo but the entirety of their branding and customer-facing presence. The result was a splashy entrance into the university space orchestrated entirely by Column Five designers and strategists.

    SERVICES
    • 15% Branding
    • 15% Content Marketing
    • 15% Digital Strategy
    • 55% Other
    VideoAmp Website Design &...

    VideoAmp Website Design &...

    The Client VideoAmp, a software and data platform for marketers to optimize their media investment. Their mission is to empower the world’s largest marketers to give them the information that they’ve always wanted...
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    Annual Report - Pacific Life

    Annual Report - Pacific Life

    For the past two years, we’ve partnered with Pacific Life to develop their annual reports. Our goal was to position Pacific Life as a living, breathing, energetic entity and to remind the audience that Pacific Life is...
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    Anatomy of a Breach - Microsoft

    Anatomy of a Breach - Microsoft

    This HTML native site analyses the various stages of a company security breach from the hacker’s POV. Highlighting the systemic weaknesses hackers look for most, the site presents Microsoft’s solutions to avoiding and...
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    Applied Innovation Brand Identity...

    Applied Innovation Brand Identity...

    UCI Applied Innovation is a unit of University of California, Irvine with an exciting mission “to bring campus-based discoveries together with Orange County’s vibrant business community to support job creation and...
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    What do Alden Shoes and Susan Bender have in common? They’ve both turned to Bionic Egg for branding expertise. This New York based agency was founded in 2001 and has already made major waves with branding for enterprise clients and startups alike.

    When Blesso Properties launched a platform targeting real estate investors nationwide, Bionic Egg analyzed the entirety of their content to refine their brand story, create key visuals and design a system that would bring together all elements of the Blesso Properties brand. The campaign was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 34% Branding
    • 33% Web Design
    • 33% Web Development
    Flavordent

    Flavordent

    We worked with a fantastic denstist, inventor, dad to create the brand name Flavordent.  We created full brand identity, product design, web design, development and digital marketing assets; as well as filing trademarks...
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    FerenComm

    FerenComm

    FerenComm's website has been a favorite client of Bionic Egg since 2010.  While updating thier brand identity, we worked closely with the FerenComm team, streamlining the site content into a responsive, colorful and...
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    Honey Bunny Books

    Honey Bunny Books

    Honey Bunny Books is a boutique publishing company that specializes in whimsical Illustrated children's book.  The website design is clean and navigation is smooth and responsive.
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    Limbic Medical

    Limbic Medical

    Bionic Egg created the Brand Identity, Print Collateral, and a welcoming website to announce the new business opening.  From the Operating Room to your Living Room, Limbic Medical provides individualized care to...
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  • 15
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With an impressively robust client list that includes names like 4Ocean, North Street Creative empowers brands with branding and design. Founded on design-first principles, this New York-based firm offers an emphasis on helping brands drive change.

    One example of North Street Creative’s experience is their work for American Express, one of the world’s respected brands. North Street Creative helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 30% Branding
    • 30% Web Design
    • 20% Graphic Design
    • 20% Other
    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Ruby-Collins General Contractors

    Ruby-Collins General Contractors

    Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects. Despite their experience and success, Ruby-Collins’ existing branding and...
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