September 2021

Best Naming Agencies in Portland

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Portland to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in The Rose City

  • 1
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Portland, OR

    What do The New York Yankees and KingPins Bowling have in common? They’ve both turned to Watson Creative for branding expertise. This Portland-based agency has already made major waves with work for enterprise clients and startups alike.

    When Kaiser Permanente launched a platform targeting their unique users, Watson Creative analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Branding
    • 20% Digital Strategy
    • 12% Web Design
    • 48% Other
    New York Yankees

    New York Yankees

    When the New York Yankees, a storied team with a storied brand, needed a strategy to deepen and expand their already impressive fanbase, they turned to Watson Creative and our subsidiary Motiv8. This combination allowed...
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    Chown Hardware

    Chown Hardware

    How do you rebrand a 140 year old family business? Carefully. We approached this project with a clear vision and one priority: don’t mess it up. The Chown family has been around since Portland was an upstart new city...
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    Washington County Sheriff's Office

    Washington County Sheriff's Office

    WCSO came to Watson at a critical junction in time when over half of its force was at or near the age of retirement. This meant that recruitment was crucial to the continued expansion of the force serving Washington...
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    Kaiser Permanente

    Kaiser Permanente

    As Kaiser Permanente expands its dental division into the largest dental service in the nation, they’ve partnered up with Watson Creative to solidify their brand strategy and content creation. Together we’ve created...
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  • 2
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Portland, OR

    Having worked for the Tokyo Metropolitan Museum and the City of Portland, BAUM LTD. offers their services to organizations all over the world. They specialize in branding, logo, and graphic design primarily for enterprise-level clients in the fields of hospitality, real estate, and IT, among others.

    One of BAUM LTD.’s many projects involved work at Marunouchi Nakadori Street, one of the biggest streets in Tokyo, with over 4000 headquarters of leading companies finding residence there.

    SERVICES
    • 40% Branding
    • 20% Logo
    • 12% Graphic Design
    • 28% Other
    Marunouchi Nakadori street

    Marunouchi Nakadori street

    Marunouchi is the heart of business in Tokyo which has 4,000 of HQs of leading companies. 250,000 are working in the district. 
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    Son of the Smith Hard Cider

    Son of the Smith Hard Cider

    HARVESTED & BREWED IN NAGANO, JAPAN.INSPIRED BY PIONEERS IN OREGON,USA.
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    FUTACO TABLE

    FUTACO TABLE

    Futakotamagawa is emmerging regidential & business area in Tokyo SW area.We helped branding of a food hall. 
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    Travel Portland

    Travel Portland

    Portland, Oregon. There is no famous sight seeing spots like the Hollywood sign or sky scaping buildings. We took an unique strategy, featuring and celebrating citizen's life. Now Japanese & Koreans are top foreign...
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Portland, OR

    Recognizable brands worldwide have employed Lazaris to bring their branding needs to the next level. Based in Portland, Lazaris was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Lazaris provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 30% Branding
    • 15% Packaging Design
    • 10% Graphic Design
    • 35% Other
    Sorbo Tequila

    Sorbo Tequila

    https://www.wearelazaris.com/sorbo-tequila
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    Icon Airflite Vector

    Icon Airflite Vector

    https://www.wearelazaris.com/icon-motorsports
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    Sup Dog

    Sup Dog

    https://www.wearelazaris.com/sup-dog
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    Cheeki Breeki

    Cheeki Breeki

    https://www.wearelazaris.com/cheeki-breeki
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Portland, OR

    Owen Jones is a branding services agency that helps a wide range of organizations as they seek to establish a unique place in the market. Since their launch in U.S., Owen Jones has helped everything from enterprise clients to brand-new startups as they strive to improve their brand design.

    When their client was looking for an agency that would support their need to create branding that makes an impact, they turned to Owen Jones, who helped develop and execute a brand design strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 30% Branding
    • 20% Digital Strategy
    • 20% Video Production
    • 30% Other
    Adobe Stock

    Adobe Stock

    Adobe Stock is the go-to for creatives who need a diverse selection of high-res photos, graphics, and videos for their creative vision. When Owen Jones was brought in to collaborate with the Adobe Stock team, help refresh...
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    Motherfish Short Film

    Motherfish Short Film

    Motherfish is a mother's spoken-word thoughts on the meaning that fishing has brought to the lives of her son and his best friend. It isn't about catching fish – it is a quiet celebration of the lost art of patience...
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    Jordan Brand Website...

    Jordan Brand Website...

    Through creative problem solving, design, and copywriting, we help bring Jordan Brand’s seasonal campaigns to life. As the retained digital agency, we are a valued partner in developing and executing key brand...
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    The Nature Conservancy - Our...

    The Nature Conservancy - Our...

    The Nature Conservancy (TNC) protects the lands and waters on which all life depends. They also address the most pressing conservation threats at the largest scale. In 2016 they set out to launch a campaign that would...
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