June 2022

Best Naming Agencies in Portland

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Portland to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in The Rose City

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Portland, OR

    What do The New York Yankees and KingPins Bowling have in common? They’ve both turned to Watson Creative for branding expertise. This Portland-based agency has already made major waves with work for enterprise clients and startups alike.

    When Kaiser Permanente launched a platform targeting their unique users, Watson Creative analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Branding
    • 15% Advertising
    • 15% Digital Strategy
    • 50% Other
    Autism Society of America

    Autism Society of America

    For the Autism Society of America, we conducted audits, audience research, persona development, and key messaging. This eventually lead to repositioning, branding, content development, a national website, and more. 
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    Umpqua Bank

    Umpqua Bank

    Consumer research and persona development. Thought leadership content and campaign development. Digital and traditional marketing campaigns to both B2B, and B2C, as well as internal communications. 
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    Washington County Sheriff's Office

    Washington County Sheriff's Office

    WCSO came to Watson at a critical junction in time when over half of its force was at or near the age of retirement. This meant that recruitment was crucial to the continued expansion of the force serving Washington...
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    Hevias Footwear & Leather

    Hevias Footwear & Leather

    Brand name, mark, design and direction across all marketing collateral, plus digital marketing campaigns and activations. 
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  • 2
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Portland, OR

    Recognizable brands worldwide have employed Lazaris to bring their branding needs to the next level. Based in Portland, Lazaris was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Lazaris provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 20% Branding
    • 15% Web Design
    • 10% Packaging Design
    • 50% Other
    Sorbo Tequila

    Sorbo Tequila

    https://www.wearelazaris.com/sorbo-tequila
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    Icon Airflite Vector

    Icon Airflite Vector

    https://www.wearelazaris.com/icon-motorsports
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    Sup Dog

    Sup Dog

    https://www.wearelazaris.com/sup-dog
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    Cheeki Breeki

    Cheeki Breeki

    https://www.wearelazaris.com/cheeki-breeki
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Portland, OR

    Owen Jones is a branding services agency that helps a wide range of organizations as they seek to establish a unique place in the market. Since their launch in U.S., Owen Jones has helped everything from enterprise clients to brand-new startups as they strive to improve their brand design.

    When their client was looking for an agency that would support their need to create branding that makes an impact, they turned to Owen Jones, who helped develop and execute a brand design strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 20% Branding
    • 20% Video Production
    • 15% Digital Strategy
    • 30% Other
    Motherfish Short Film

    Motherfish Short Film

    Motherfish is a mother's spoken-word thoughts on the meaning that fishing has brought to the lives of her son and his best friend. It isn't about catching fish – it is a quiet celebration of the lost art of patience...
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    Jordan Brand Website...

    Jordan Brand Website...

    Through creative problem solving, design, and copywriting, we help bring Jordan Brand’s seasonal campaigns to life. As the retained digital agency, we are a valued partner in developing and executing key brand...
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    Adobe Stock

    Adobe Stock

    Adobe Stock is the go-to for creatives who need a diverse selection of high-res photos, graphics, and videos for their creative vision. When Owen Jones was brought in to collaborate with the Adobe Stock team, help refresh...
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    The Nature Conservancy - Our...

    The Nature Conservancy - Our...

    The Nature Conservancy (TNC) protects the lands and waters on which all life depends. They also address the most pressing conservation threats at the largest scale. In 2016 they set out to launch a campaign that would...
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