August 2022

Best Brand Consulting Firms

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Your brand includes your company's name, logo, colors, fonts, mission, values, and more. The act of branding your business is a marketing practice that aims to distinguish your company from others. Think of it this way, if you buy a product and like it but can't remember where you bought it, how will you buy it again?

To help you get started finding and hiring a brand agency, we created a list of some of the top brand agencies from around the world. Browse work portfolios, reviews, and case studies to research which branding companies to connect with.

List of the Best Branding Agencies in the World

  • 16
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With clients that include Google, Hershey’s, Twentieth Century Fox, and the NFL, Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®. Motto works with leaders to create culturally relevant brands for the future of food, tech, beauty, entertainment, and wellness. With offices in New York City and Dallas, TX, the firm offers a comprehensive suite of branding services under one roof.

    One example of Motto’s experience is their work for b2c and direct-to-consumer companies looking to stand out in a sea of sameness. This results in comprehensive brand development that sets Motto clients apart from everyone else in the category.

    SERVICES
    • 75% Branding
    • 25% Business Consulting
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  • 17
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Addison, TX

    Their clients include major enterprise clients like Airbus Helicopters and Texas Capital Bank, but Spire Agency is a branding agency that hasn’t lost its focus on innovation or creativity. This Addison -based firm helps organizations around the world focus their brand message for greater success.

    If you want to see how Spire Agency helps brands communicate with their audiences, look no further than their work for Howard, one of the most respected CPA firms in Texas. Spire Agency helped them tailor a branding and communication strategy to improve their reach and overall presence.

    SERVICES
    • 65% Branding
    • 15% Marketing Strategy
    • 10% Logo
    • 10% Other
  • 18
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Denver, CO

    Recognizable brands worldwide have employed FlowState Marketing to bring their branding needs to the next level. Based in Denver, FlowState Marketing was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, FlowState Marketing provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 50% Branding
    • 20% Web Design
    • 10% Advertising
    • 20% Other
  • 19
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.

    When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 60% Branding
    • 40% Web Design
  • 20
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    Greybox Creative helps brands adapt to a change market with expert branding design, having done so for companies like Novo Nordisk and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this New York-based firm offers an emphasis on brand identity.

    One example of Greybox Creative’s experience is their work for Geoffrey Beene, who needed to improve their branding within a tight budget and turnaround. Greybox Creative helps them target their weak points with the assistance of a keen eye for detail and years of expertise in branding.

    SERVICES
    • 65% Branding
    • 15% Logo
    • 10% Graphic Design
    • 10% Other
  • 21
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Omaha, NE

    Daake boasts an impressive list of key clients including First National Bank. So it’s no wonder that this Omaha-based firm has achieved widespread success in a wide range of industries for their targeted brand development work.

    One example of their web development success comes from Creighton University, who found themselves in need of unique branding. Daake helped them revitalize their existing brand strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 80% Branding
    • 20% Logo
  • 22
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    They have already landed major names like Life Fitness as clients, and Monogramgroup is still expanding on its list of success for brands in a wide range of industries. This Chicago-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.

    If you want to see how Monogramgroup helps brands communicate with their audiences in a unique and crowded space, look no further than their brand development work for Mintel. Monogramgroup helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 60% Branding
    • 25% Market Research
    • 15% Marketing Strategy
  • 23
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    What do The Getty and Victor Group have in common? They’ve both turned to Plus972 for branding expertise. This New York City-based agency has already made major waves with work for enterprise clients and startups alike.

    When Solo Rugs launched a platform targeting their unique users, Plus972 analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 50% Branding
    • 15% Web Design
    • 15% E-Commerce Development
    • 20% Other
  • 24
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Starfish worked tirelessly for PwC, Weight Watches, Dunkin Donuts, and Guardian, among other companies, to synchronize each of their individual brands' expressions. With a non-traditional perspective, Starfish provides branding, marketing, and graphic design services. The team of strategists, project managers, designers, and copywriters work to improve their clients' overall brand strategies.

    Starfish provided branding services to a government agency to augment internal and external communications. After developing a strategic plan to improve internal sentiments, Starfish began creating videos for the client's website and social media platforms to drive awareness. Starfish delivered impactful content that generated a significant number of impressions and web traffic.

    SERVICES
    • 40% Branding
    • 25% Advertising
    • 25% Web Design
    • 10% Other
  • 25
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Brevard, NC

    Tech Start-Ups, Fortune 500 Companies, and everything in between – Tungsten Branding provides creative brand naming & branding solutions. They specialize in creating brand identities for brands that have outgrown their old identity but don't want to lose the knowledge they've gained while using their current name.

    Tungsten helped rename a company by helping them come up with a new brand identity. They then designed a logo that would go along with this new branding. Tungsten was instrumental in helping their client find a unique name for its site, which helped the client establish their online presence and the URL they needed. Tungsten was extremely communicative during the entire process, and they met every deadline. Their tools made the whole process very easy, and the work quality was excellent.

    SERVICES
    • 65% Branding
    • 25% Logo
    • 10% Graphic Design
  • 26
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Philadelphia, PA

    J2 is a creative agency founded in 2007 that delivers branding and advertising solutions to ivy league universities and renowned institutions. The team believes in delivering meaningful, creative work through modern design best practices.

    When Kimmel Cultural Campus saw the need for increasing awareness of the venue and performing arts, J2 was their partner to work on the client’s rebranding. The result of the partnership is an identity that radiates brilliance and elegance that celebrates transformative arts and culture.
     

    SERVICES
    • 70% Branding
    • 15% Web Design
    • 15% Advertising
  • 27
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    C42D, based in New York City, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. C42D improves brands ability to deliver their message to consumers by helping them create a brand profile with targeted brand development work that follows contemporary trends.

    When their client needed a powerful way to supercharge their branding strategy, they turned to C42D. C42D delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
  • 28
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Alexandria, VA

    Mekanic transforms businesses by building them into what they call B4C (business for the community) brands. They specialize in branding, digital strategy, and market research solutions for small and medium-sized businesses in various fields, including nonprofit, business services, and advertising.

    One of Mekanic’s projects involved working with USApple, an association that supports the apple industry. Mekanic developed the company’s brand by introducing a new visual identity that focused on minimalistic and symbolic themes.

    SERVICES
    • 70% Branding
    • 10% Digital Strategy
    • 10% Graphic Design
    • 10% Other
  • 29
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Grand Rapids, MI

    Companies of all sizes and in all industries need great branding to excel. That’s why brands have turned to the Michigan-based Deksia for branding expertise that takes the possibility of failure out of the equation. When a brand needs to improve their brand presence from an agency they know will deliver, they enlist the help of Deksia.

    When one Deksia client found themselves needing a better brand design strategy, they came to Deksia to help them create a unique brand identity. Deksia delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 100% Branding
  • 30
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Marietta, GA

    They’ve done work for major brands like Guinness as clients, but id8 is a brand development agency that hasn’t lost sight of the fire and hunger for greatness that launched them. This Georgia-based firm helps organizations around the world focus their brand identity strategy to increase sales and consistently beat their competition.

    If you want to see how id8 helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Veritiv. id8 helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 70% Branding
    • 10% Graphic Design
    • 10% Packaging Design
    • 10% Other

2 of 96

Need Help Finding a Company?

What Is Branding?

Branding is the process of building a unified feeling and identity that customers can associate with a business’s products and services.

Branding can include unique names, colors, fonts, images, logos, and slogans that elicit feelings and associations among consumers.

What Does a Branding Agency Do?

A branding agency helps organizations turn the their value proposition into an identity that consumers can relate to. They accomplish this by evaluating a business’s current brand and identifying areas for improvement and change.

Brand development companies help businesses identify color schemes, fonts, shapes, and other imagery to use online and in print. They can also assist with creating and selecting a company name, slogan, and tone of voice. A corporate branding agency completes these activities with a focus on corporate clients.

Some branding agencies specialize in helping a business create a visual identity using groups of colors that customers can associate with that business’s personality. Branding agencies often employ designers whose extensive knowledge of visual design can help businesses create a visual identity that reflects the company values. That visual identity can include:

  1. Brand logos
  2. Color schemes
  3. Shapes and other visual designs

Words and text are also an important component of a company brand. A branding agency can help business leaders identify a “brand voice,” or the tone that audiences will identify with the brand. That brand voice can then be used to create a slogan, value proposition, and mission statement to align the brand around a common identity.

What Are the Types of Branding?

There are many different types of branding, and businesses can use several types at once to achieve their goals. Some of the most common types of branding include:

  1. Product branding
  2. Corporate branding
  3. Employer branding
  4. Personal branding
  5. Co-branding

Product Branding

Product branding is the process of establishing a brand around a specific product. This brand usually incorporates elements of the business’s brand, while also targets a certain audience using visual themes and promotional copy.

Corporate Branding

Corporate branding involves promoting a company’s brand and name rather than products or services. One example of corporate branding is branded merchandise businesses create and distribute, such as stickers, drinkware, and apparel. Corporate branding helps spread awareness of a business’s brand through means other than the product itself.

Employer Branding

Employer branding is the process of creating a brand around a company’s value as a potential employer. Creating an employer brand is important for businesses looking to hire and communicates the benefits and values of working at the company.

Personal Branding

Personal branding describes creating a brand around a personal identity. Popular social media influencers, for example, will cultivate personal brands on social media platforms using colors, filters, captions, and emojis. Alternatively, job seekers might create a personal brand to help them stand out as a potential employee.

Co-Branding

Co-branding involves two brands entering a strategic partnership to boost awareness of their products and services. One example is if two large corporations partner on an industry survey to expand their audience.