May 2024

Best Brand Consulting Firms

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Your brand includes your company's name, logo, colors, fonts, mission, values, and more. The act of branding your business is a marketing practice that aims to distinguish your company from others. Read More

6813 Firms

List of the Best Branding Agencies in the World

272 of 273
  • Location Torquay, United Kingdom
    Min. Project Size $1,000 +
    Employees Freelancer
    Location Torquay, United Kingdom
    Min. Project Size $1,000 +
    Employees Freelancer
    Service Areas
    Video Production
    Advertising
    Branding
    Video Production Advertising Branding
    Service Areas
    Video Production
    Advertising
    Branding
    Video Production Advertising Branding
    Worked with this company?
    Location Torquay, United Kingdom
    Min. Project Size $1,000 +
    Employees Freelancer
    ABOUT

    Headquartered in Torquay, United Kingdom, Nicolau Pestana is a video production company. The agency focuses on video production, advertising, and branding and is small.The agency was established in 2018.

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  • Location Shenzhen Shi, China
    Min. Project Size $0 +
    Employees 10 - 49
    Location Shenzhen Shi, China
    Min. Project Size $0 +
    Employees 10 - 49
    Service Areas
    Branding
    Public Relations
    Social Media Marketing
    Content Marketing
    Branding Public Relations Social Media Marketing Content Marketing
    Service Areas
    Branding
    Public Relations
    Social Media Marketing
    Content Marketing
    Branding Public Relations Social Media Marketing Content Marketing
    Worked with this company?
    Location Shenzhen Shi, China
    Min. Project Size $0 +
    Employees 10 - 49
    ABOUT

    Launched in 2015, GLA United China is a branding firm. They are in Shenzhen Shi, China and have a small team. The firm specializes in branding, public relations, social media marketing, content marketing, and more.

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  • Location Cincinnati, OH
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Cincinnati, OH
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Social Media Marketing
    Advertising
    Branding
    Digital Strategy
    Social Media Marketing Advertising Branding Digital Strategy
    Service Areas
    Social Media Marketing
    Advertising
    Branding
    Digital Strategy
    Social Media Marketing Advertising Branding Digital Strategy
    Worked with this company?
    Location Cincinnati, OH
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    The Leading Word LLC is a social media marketing company. The team offers social media marketing, advertising, branding, direct marketing, and more and is headquartered in Cincinnati, Ohio.

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  • Location Welland, Canada
    Min. Project Size $1,000 +
    Employees Freelancer
    Location Welland, Canada
    Min. Project Size $1,000 +
    Employees Freelancer
    Service Areas
    Branding
    Business Consulting
    Graphic Design
    Logo
    Branding Business Consulting Graphic Design Logo
    Service Areas
    Branding
    Business Consulting
    Graphic Design
    Logo
    Branding Business Consulting Graphic Design Logo
    Worked with this company?
    Location Welland, Canada
    Min. Project Size $1,000 +
    Employees Freelancer
    ABOUT

    With an impressively robust client list that includes major enterprise brands, Contractor Communications empowers brands with video production. Founded on design-first principles, this Canada-based firm offers an emphasis on helping brands drive change.

    One example of Contractor Communications’s experience is their work for one of the world’s respected global brands. Contractor Communications helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    Worked with this company?
  • Location Ahmedabad, India
    Min. Project Size $1,000 +
    Employees Freelancer
    Location Ahmedabad, India
    Min. Project Size $1,000 +
    Employees Freelancer
    Service Areas
    Branding
    Graphic Design
    Other Digital Marketing
    Search Engine Optimization
    Branding Graphic Design Other Digital Marketing Search Engine Optimization
    Service Areas
    Branding
    Graphic Design
    Other Digital Marketing
    Search Engine Optimization
    Branding Graphic Design Other Digital Marketing Search Engine Optimization
    Worked with this company?
    Location Ahmedabad, India
    Min. Project Size $1,000 +
    Employees Freelancer
    ABOUT

    Headquartered in Ahmedabad, India, Hotchpotz is a branding company. They focus on branding, social media marketing, search engine optimization, other digital marketing, and more and were launched in 2019.

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  • Location Lincoln, NE
    Min. Project Size $0 +
    Employees Freelancer
    Location Lincoln, NE
    Min. Project Size $0 +
    Employees Freelancer
    Service Areas
    Social Media Marketing
    Content Marketing
    Branding
    Graphic Design
    Social Media Marketing Content Marketing Branding Graphic Design
    Service Areas
    Social Media Marketing
    Content Marketing
    Branding
    Graphic Design
    Social Media Marketing Content Marketing Branding Graphic Design
    Worked with this company?
    Location Lincoln, NE
    Min. Project Size $0 +
    Employees Freelancer
    ABOUT

    LIGHT Social Marketing is a social media marketing agency located in Lincoln, Nebraska. The small firm was launched in 2018. Their team offers social media marketing, content marketing, branding, graphic design, and more.

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  • Location Lagos, Nigeria
    Min. Project Size $1,000 +
    Employees Freelancer
    Location Lagos, Nigeria
    Min. Project Size $1,000 +
    Employees Freelancer
    Service Areas
    Advertising
    Digital Strategy
    Marketing Strategy
    Media Planning & Buying
    Advertising Digital Strategy Marketing Strategy Media Planning & Buying
    Service Areas
    Advertising
    Digital Strategy
    Marketing Strategy
    Media Planning & Buying
    Advertising Digital Strategy Marketing Strategy Media Planning & Buying
    Worked with this company?
    Location Lagos, Nigeria
    Min. Project Size $1,000 +
    Employees Freelancer
    ABOUT

    SATT MEDIA is a advertising company. Their small team is located in Lagos, Nigeria and offers advertising, marketing strategy, media planning & buying, digital strategy, and more. The company was launched in 2016.

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  • Location Nairobi, Kenya
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Nairobi, Kenya
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Public Relations
    Branding
    Corporate Training
    Public Relations Branding Corporate Training
    Service Areas
    Public Relations
    Branding
    Corporate Training
    Public Relations Branding Corporate Training
    Worked with this company?
    Location Nairobi, Kenya
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    Their clients include major enterprise clients like Old Starehian Society, but George Nelson Group is a public relations agency that hasn’t lost its focus on innovation or creativity. This Nairobi-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how George Nelson Group helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Africa YMCA. George Nelson Group helped them define a strategy for their audience to improve their reach.

    Worked with this company?
  • Location Plainview, NY
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Plainview, NY
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Pay Per Click
    Social Media Marketing
    Advertising
    Content Marketing
    Pay Per Click Social Media Marketing Advertising Content Marketing
    Service Areas
    Pay Per Click
    Social Media Marketing
    Advertising
    Content Marketing
    Pay Per Click Social Media Marketing Advertising Content Marketing
    Worked with this company?
    Location Plainview, NY
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    YBG Marketing clients include major brands, and they specialize in providing a design-centric approach to marketing for their clients. With a focus on emphasizing the most vital elements of brand messaging, YBG Marketing was founded on forward-thinking principles in New York.

    When their client needed a complete overhaul of their brand approach, they turned to YBG Marketing. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    Worked with this company?
  • Location Charlotte, NC
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Charlotte, NC
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Search Engine Optimization
    Social Media Marketing
    Pay Per Click
    Branding
    Search Engine Optimization Social Media Marketing Pay Per Click Branding
    Service Areas
    Search Engine Optimization
    Social Media Marketing
    Pay Per Click
    Branding
    Search Engine Optimization Social Media Marketing Pay Per Click Branding
    Worked with this company?
    Location Charlotte, NC
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    This established SEO company counts major brands among their clients. Based in North Carolina, i360 Marketing brings a bright and impactful approach to each unique enterprise project they take on.

    One i360 client creates products for clients around the world. They turned to i360 Marketing for a focused strategy that would highlight their unique brand voice and audience. i360 Marketing delivered with highly modern and striking approach focused on making an impact.

    Worked with this company?
  • Location London, United Kingdom
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location London, United Kingdom
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Content Marketing
    Email Marketing
    Graphic Design
    Branding Content Marketing Email Marketing Graphic Design
    Service Areas
    Branding
    Content Marketing
    Email Marketing
    Graphic Design
    Branding Content Marketing Email Marketing Graphic Design
    Worked with this company?
    Location London, United Kingdom
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    Fabmetry is a branding agency. The London, United Kingdom-based company was established in 2021. Their services include branding, marketing strategy, social media marketing, content marketing, and more.

    Worked with this company?
  • Location Ahmedabad, India
    Min. Project Size $25,000 +
    Employees 2 - 9
    Location Ahmedabad, India
    Min. Project Size $25,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Custom Software Development
    Graphic Design
    Mobile App Development
    Branding Custom Software Development Graphic Design Mobile App Development
    Service Areas
    Branding
    Custom Software Development
    Graphic Design
    Mobile App Development
    Branding Custom Software Development Graphic Design Mobile App Development
    Worked with this company?
    Location Ahmedabad, India
    Min. Project Size $25,000 +
    Employees 2 - 9
    ABOUT

    Plomotech is a branding agency founded in 2012. The company focuses on branding, social media marketing, search engine optimization, pay per click, and more and has a small team.

    Worked with this company?
  • Location Norwalk, CT
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Norwalk, CT
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Graphic Design
    Logo
    Market Research
    Branding Graphic Design Logo Market Research
    Service Areas
    Branding
    Graphic Design
    Logo
    Market Research
    Branding Graphic Design Logo Market Research
    Worked with this company?
    Location Norwalk, CT
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Berry Creative, a small branding agency, is located in Norwalk, Connecticut. The team specializes in branding, market research, marketing strategy, web design, and more.

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  • Location India, India
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location India, India
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Packaging Design
    Social Media Marketing
    Graphic Design
    Branding Packaging Design Social Media Marketing Graphic Design
    Service Areas
    Branding
    Packaging Design
    Social Media Marketing
    Graphic Design
    Branding Packaging Design Social Media Marketing Graphic Design
    “They had world-class design aesthetics, and they delivered to us what most companies failed to even comprehend."
    • Product and Deliveries Manager, Scry AI
    • “They had world-class design aesthetics, and they delivered to us what most companies failed to even comprehend."
      • Product and Deliveries Manager, Scry AI
    Location India, India
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    Nirakaar Branding Studio is a small branding company. They offer branding, packaging design, social media marketing, graphic design, and more and were launched in 2019. The company is based in Rajkot, India.

    “They had world-class design aesthetics, and they delivered to us what most companies failed to even comprehend."
    • Product and Deliveries Manager, Scry AI
    • “They had world-class design aesthetics, and they delivered to us what most companies failed to even comprehend."
      • Product and Deliveries Manager, Scry AI
  • Location Central, Hong Kong
    Min. Project Size $0 +
    Employees 2 - 9
    Location Central, Hong Kong
    Min. Project Size $0 +
    Employees 2 - 9
    Service Areas
    Advertising
    Branding
    Direct Marketing
    Email Marketing
    Advertising Branding Direct Marketing Email Marketing
    Service Areas
    Advertising
    Branding
    Direct Marketing
    Email Marketing
    Advertising Branding Direct Marketing Email Marketing
    Worked with this company?
    Location Central, Hong Kong
    Min. Project Size $0 +
    Employees 2 - 9
    ABOUT

    3 Screens Strategic Advisors Limited is a advertising company. Their small team is based in Central, Hong Kong. The company specializes in advertising, branding, direct marketing, public relations, and more. The company was established in 2009.

    Worked with this company?
  • Location Truro, United Kingdom
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Truro, United Kingdom
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Graphic Design
    Logo
    Digital Strategy
    Branding Graphic Design Logo Digital Strategy
    Service Areas
    Branding
    Graphic Design
    Logo
    Digital Strategy
    Branding Graphic Design Logo Digital Strategy
    Worked with this company?
    Location Truro, United Kingdom
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Vitamin Cornwall is a branding company founded in 1988. They are headquartered in Truro, United Kingdom and have a small team. The firm offers branding, graphic design, logo, digital strategy, and more.

    Worked with this company?
  • Location Chippendale, Australia
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Chippendale, Australia
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Branding
    UX/UI Design
    Web Design
    Conversion Optimization
    Branding UX/UI Design Web Design Conversion Optimization
    Service Areas
    Branding
    UX/UI Design
    Web Design
    Conversion Optimization
    Branding UX/UI Design Web Design Conversion Optimization
    ''Their unique approach has not only met our needs but has also added substantial value to our project.''
    • Director, Find a Recruiter
    • ''Their unique approach has not only met our needs but has also added substantial value to our project.''
      • Director, Find a Recruiter
    Location Chippendale, Australia
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Raw Studio is a branding firm headquartered in Chippendale, Australia. The team offers branding, ux/ui design, web design, conversion optimization, and more.

    ''Their unique approach has not only met our needs but has also added substantial value to our project.''
    • Director, Find a Recruiter
    • ''Their unique approach has not only met our needs but has also added substantial value to our project.''
      • Director, Find a Recruiter
  • Location West Hollywood, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location West Hollywood, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Branding
    UX/UI Design
    Web Design
    Web Development
    Branding UX/UI Design Web Design Web Development
    Service Areas
    Branding
    UX/UI Design
    Web Design
    Web Development
    Branding UX/UI Design Web Design Web Development
    “They take full responsibility for the site and know that every site they make now leads to another customer."
    • Founder, Software Company
    • “They take full responsibility for the site and know that every site they make now leads to another customer."
      • Founder, Software Company
    Location West Hollywood, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    Ammo Studios is a branding firm established in 2020. Their small team is in West Hollywood, California and specializes in branding, web design, ux/ui design, and web development.

    “They take full responsibility for the site and know that every site they make now leads to another customer."
    • Founder, Software Company
    • “They take full responsibility for the site and know that every site they make now leads to another customer."
      • Founder, Software Company
  • Location Rockford, IL
    Min. Project Size $0 +
    Employees 50 - 249
    Location Rockford, IL
    Min. Project Size $0 +
    Employees 50 - 249
    Service Areas
    Graphic Design
    Advertising
    Branding
    Direct Marketing
    Graphic Design Advertising Branding Direct Marketing
    Service Areas
    Graphic Design
    Advertising
    Branding
    Direct Marketing
    Graphic Design Advertising Branding Direct Marketing
    Worked with this company?
    Location Rockford, IL
    Min. Project Size $0 +
    Employees 50 - 249
    ABOUT

    With a passion for both strategy and design, Meridian has provided graphic design and advertising work for clients. Based in America, Meridian brings a long history of success to each project they complete.

    When their business enterprise was just a new brand looking to make an impact, Meridian crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Meridian designers and strategists.

    Worked with this company?
  • Location London, United Kingdom
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location London, United Kingdom
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Interior Design
    Packaging Design
    Branding
    Graphic Design
    Interior Design Packaging Design Branding Graphic Design
    Service Areas
    Interior Design
    Packaging Design
    Branding
    Graphic Design
    Interior Design Packaging Design Branding Graphic Design
    Worked with this company?
    Location London, United Kingdom
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    This established interior design company counts major brands like Abokado among their clients. Based in the UK, Mystery brings a bright and impactful approach to each unique enterprise project they take on.

    Stafford House creates products for clients around the world. They turned to Mystery for a focused strategy that would highlight their unique brand voice and audience. Mystery delivered with highly modern and striking approach focused on making an impact.

    Worked with this company?
  • Location Melbourne, Australia
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Melbourne, Australia
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Digital Strategy
    Search Engine Optimization
    Branding
    Graphic Design
    Digital Strategy Search Engine Optimization Branding Graphic Design
    Service Areas
    Digital Strategy
    Search Engine Optimization
    Branding
    Graphic Design
    Digital Strategy Search Engine Optimization Branding Graphic Design
    Worked with this company?
    Location Melbourne, Australia
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Founded in 2012, IT Aspects is a digital strategy company. The team offers digital strategy, search engine optimization, branding, social media marketing, and more.

    Worked with this company?
  • Location Shanghai, China
    Min. Project Size $0 +
    Employees 2 - 9
    Location Shanghai, China
    Min. Project Size $0 +
    Employees 2 - 9
    Service Areas
    UX/UI Design
    Advertising
    Branding
    Digital Strategy
    UX/UI Design Advertising Branding Digital Strategy
    Service Areas
    UX/UI Design
    Advertising
    Branding
    Digital Strategy
    UX/UI Design Advertising Branding Digital Strategy
    Worked with this company?
    Location Shanghai, China
    Min. Project Size $0 +
    Employees 2 - 9
    ABOUT

    OFD Co. Is a small Shanghai, China-based user experience agency. The team provides ux/ui design, advertising, branding, market research, and more.

    Worked with this company?
  • Location Bengaluru, India
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Bengaluru, India
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    UX/UI Design
    Branding
    Web Development
    Web Design
    UX/UI Design Branding Web Development Web Design
    Service Areas
    UX/UI Design
    Branding
    Web Development
    Web Design
    UX/UI Design Branding Web Development Web Design
    “Wilson Wings' unique selling point lies in their research analysis and documentation processes."
    • Founder, Financial Technology Company
    • “Wilson Wings' unique selling point lies in their research analysis and documentation processes."
      • Founder, Financial Technology Company
    Location Bengaluru, India
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Founded in 2020, Wilson Wings is a branding agency. The agency offers branding, ux/ui design, web development, mobile app development, and more, and is small.

    “Wilson Wings' unique selling point lies in their research analysis and documentation processes."
    • Founder, Financial Technology Company
    • “Wilson Wings' unique selling point lies in their research analysis and documentation processes."
      • Founder, Financial Technology Company
  • Location Dubai, United Arab Emirates
    Min. Project Size $0 +
    Employees 10 - 49
    Location Dubai, United Arab Emirates
    Min. Project Size $0 +
    Employees 10 - 49
    Service Areas
    Social Media Marketing
    Branding
    Advertising
    E-Commerce Development
    Social Media Marketing Branding Advertising E-Commerce Development
    Service Areas
    Social Media Marketing
    Branding
    Advertising
    E-Commerce Development
    Social Media Marketing Branding Advertising E-Commerce Development
    “Im so grateful I have known them to help us with our company's growth and success."
    • Manager, CanBorder Candian Immigration Services
    • “Im so grateful I have known them to help us with our company's growth and success."
      • Manager, CanBorder Candian Immigration Services
    Location Dubai, United Arab Emirates
    Min. Project Size $0 +
    Employees 10 - 49
    ABOUT

    Foursight Consultancy, a social media marketing company, is based in Dubai, United Arab Emirates. The small company was established in 2022. Their services include social media marketing, branding, advertising, ux/ui design, and more.

    “Im so grateful I have known them to help us with our company's growth and success."
    • Manager, CanBorder Candian Immigration Services
    • “Im so grateful I have known them to help us with our company's growth and success."
      • Manager, CanBorder Candian Immigration Services
  • Location Gurugram, India
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Gurugram, India
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    UX/UI Design
    Branding
    Social Media Marketing
    UX/UI Design Branding Social Media Marketing
    Service Areas
    UX/UI Design
    Branding
    Social Media Marketing
    UX/UI Design Branding Social Media Marketing
    “The team that Design Brewery managed to assemble was great. Everyone I interacted with from their team was a star.”
    • Head of Product & Marketing, Insurance Samadhan
    • “The team that Design Brewery managed to assemble was great. Everyone I interacted with from their team was a star.”
      • Head of Product & Marketing, Insurance Samadhan
    Location Gurugram, India
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Design Brewery is a UX company located in Gurugram, India. The small team focuses on ux/ui design, branding, and social media marketing and was established in 2017.

    “The team that Design Brewery managed to assemble was great. Everyone I interacted with from their team was a star.”
    • Head of Product & Marketing, Insurance Samadhan
    • “The team that Design Brewery managed to assemble was great. Everyone I interacted with from their team was a star.”
      • Head of Product & Marketing, Insurance Samadhan
Need Help Finding a Company?
Best Brand Consulting Firms FAQ
What Is Branding?

Branding is the process of building a unified feeling and identity that customers can associate with a business’s products and services.

Branding can include unique names, colors, fonts, images, logos, and slogans that elicit feelings and associations among consumers.

What Does a Branding Agency Do?

A branding agency helps organizations turn the their value proposition into an identity that consumers can relate to. They accomplish this by evaluating a business’s current brand and identifying areas for improvement and change.

Brand development companies help businesses identify color schemes, fonts, shapes, and other imagery to use online and in print. They can also assist with creating and selecting a company name, slogan, and tone of voice. A corporate branding agency completes these activities with a focus on corporate clients.

Some branding agencies specialize in helping a business create a visual identity using groups of colors that customers can associate with that business’s personality. Branding agencies often employ designers whose extensive knowledge of visual design can help businesses create a visual identity that reflects the company values. That visual identity can include:

  1. Brand logos
  2. Color schemes
  3. Shapes and other visual designs

Words and text are also an important component of a company brand. A branding agency can help business leaders identify a “brand voice,” or the tone that audiences will identify with the brand. That brand voice can then be used to create a slogan, value proposition, and mission statement to align the brand around a common identity.

What Are the Types of Branding?

There are many different types of branding, and businesses can use several types at once to achieve their goals. Some of the most common types of branding include:

  1. Product branding
  2. Corporate branding
  3. Employer branding
  4. Personal branding
  5. Co-branding

Product Branding

Product branding is the process of establishing a brand around a specific product. This brand usually incorporates elements of the business’s brand, while also targets a certain audience using visual themes and promotional copy.

Corporate Branding

Corporate branding involves promoting a company’s brand and name rather than products or services. One example of corporate branding is branded merchandise businesses create and distribute, such as stickers, drinkware, and apparel. Corporate branding helps spread awareness of a business’s brand through means other than the product itself.

Employer Branding

Employer branding is the process of creating a brand around a company’s value as a potential employer. Creating an employer brand is important for businesses looking to hire and communicates the benefits and values of working at the company.

Personal Branding

Personal branding describes creating a brand around a personal identity. Popular social media influencers, for example, will cultivate personal brands on social media platforms using colors, filters, captions, and emojis. Alternatively, job seekers might create a personal brand to help them stand out as a potential employee.

Co-Branding

Co-branding involves two brands entering a strategic partnership to boost awareness of their products and services. One example is if two large corporations partner on an industry survey to expand their audience.