July 2022

Top Brand Consulting Firms in Canada

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, Canada has some of the best brand agency to hire. Use our list to find and connect with brand agency in Canada. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in Canada

  • 1
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Montréal, Canada

    Brandlucent brings brands to the next level with branding design, having done so for companies like FlightHUB and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this Montreal-based firm offers an emphasis on branding that leads to sales.

    One example of Brandlucent’s experience is their work for ecommerce companies looking to brand themselves more effectively without breaking the bank. Brandlucent helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand identity.

    SERVICES
    • 100% Branding
    Turbulent - Improbable impact

    Turbulent - Improbable impact

    How to define a company like Turbulent? Their creativity and tech expertise had gained them accolades and record-breaking achievements. Yet, the collective DNA that ran through the company veins was elusive.  We were up...
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    RewardOps - Supercharge Engagement

    RewardOps - Supercharge Engagement

    RewardOps is an engagement commerce company that is using their trailblazing technology to lead a revolution in engagement, maximizing value for consumers everywhere. What we did:Brand Strategy - Brand Identity - Website...
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    Invero - Cultivate Innovation

    Invero - Cultivate Innovation

    Invero is a strategic digital innovation company helping forward-thinking businesses transform and build for what’s possible. What we did:Brand Strategy - Brand Identity - Brand Naming - Website Architecture - Website...
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    Yaksa - Bring It

    Yaksa - Bring It

    Yaksa is a team of digital advisors and partners for enterprise growth, working with clients to maximize investment and ensure long term success.⁠⁠⁠⁠What we did:⁠⁠Brand Strategy - Brand Identity - Social media...
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  • 2
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Strano + Pettigrew Design Associates is a brand development agency that helps a wide range of brands communicate what makes them special. Since setting up shop in Toronto, Strano + Pettigrew Design Associates has helped everything from enterprise clients to brand-new startups as they strive to improve their brand strategy.

    When their client was looking for an agency that would support their need to brand themselves more efficiently, they turned to Strano + Pettigrew Design Associates, who helped develop and execute a branding design strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 100% Branding
    • 15% Packaging Design
    • 15% Graphic Design
    Second Cup—Holiday Packaging 2017

    Second Cup—Holiday Packaging 2017

    Each year, Second Cup Coffee Co. makes the holiday season special for their customers with unique new beverages and seasonal favourites. It also gives us the opportunity to design new cups, in-store material, and...
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    Zone TV dynamic channels

    Zone TV dynamic channels

    Zone·TV is redefining the TV viewing environment by delivering a personalized entertainment experience filled with expertly curated, exciting new content.
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    Jenny Betts London branding +...

    Jenny Betts London branding +...

    Jenny Betts London is a luxury home fragrance brand based out of London in the UK. 
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    The Tannk Clothing Co.

    The Tannk Clothing Co.

    Founded by philanthropist, entrepreneur, author and mother Anita Okoye, the Tannk Clothing Company is a children’s apparel company with an unwavering dedication and commitment to helping improve the lives of African...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    Branding development has become one of the most essential needs for modern brands of all types, and Massive Media has become one of the most trusted providers of brand design in the world for brands who need it done right. Based in Vancouver, Massive Media helps brands improve the uniqueness of their brand voice when nothing short of success will do.

    Staples needed to improve their ability to reach customers effectively. So they turned to Massive Media, who leveraged their years of expertise to deliver branding expertise that led to measurable results almost immediately, resulting in not only excellent client feedback but repeat work.

    SERVICES
    • 100% Branding
    • 40% Web Design
    • 10% E-Commerce Development
    • 10% Other
    Agency Reel | 2020

    Agency Reel | 2020

    Take a look at a few of the projects we've worked on recently.
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    Local Public Eatery

    Local Public Eatery

    Local was ready to step into the family's category-defining legacy and had their sights set on continued southward expansion into the US. To support these big dreams, they tasked Massive with crafting an online experience...
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    Eden Empire – Web Design &...

    Eden Empire – Web Design &...

    Our partnership with Eden and Quietly brings the brand’s emotion to centre stage with a .com that embraces storytelling as its strategic foundation. More than a product site, Eden Empire is where cannabis culture...
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    Vancouver Opera's Digital Overhaul

    Vancouver Opera's Digital Overhaul

    VO has always believed that its love for Opera and, to a stronger extent, the arts community, is the principle around which its entire brand philosophy should pivot. As such, in 2017 VO made the bold move to change its...
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  • 4
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Businesses such as SAGE, Juniper Life Insurance, and 55Design engage Varga Girl Design for pretty powerful services. Varga Girl Design provides branding, logo, and print design services to primarily small businesses. Whether they're starting from scratch or refreshing their brand, Varga Girl Design supports businesses at various stages in different industries, including the pharmaceutical industry.

    A creative communication agency engaged Varga Girl Design for website design and development services to capture more customers. Varga Girl Design created a Squarespace website from scratch, providing front- and backend development services. The website experienced increased engagement from new clients.  

    SERVICES
    • 100% Branding
    • 40% Web Design
    • 25% Print Design
    • 25% Other
    Volterra Video Facebook Videos

    Volterra Video Facebook Videos

    Varga Girl Design created 2 stunning 15-second videos for Volterra Media. Highly graphical, with quick, fun animation, these videos get straight to the point–hire Volterra to take care of your social media.
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    Jacqueline Foley Complete...

    Jacqueline Foley Complete...

    Standing out as an executive coach is not easy. But Varga Girl Design was up for the challenge. Jacqueline Foley is extremely polished and professional but is also creative and empathetic. We wanted her branding to...
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    Nellie's Annual Report

    Nellie's Annual Report

    Create a compelling and concise Annual report, whilst elevating the existing branding without straying too far from current styles. 
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    Wildlands Donation Letter

    Wildlands Donation Letter

    Working with Luminate Communications for the copy and strategy, Varga Girl Design created a dramatic and compelling letter to be sent out to potential donors. The campaign was a huge success and the client saw a 30%...
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  • 5
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Edmonton, Canada

    Lift Interactive Inc., based in Canada, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. Lift Interactive Inc. improves brands ability to deliver their message to consumers by helping them improve their brand identity with targeted brand identity work that follows contemporary trends.

    When their client needed a powerful way to supercharge their brand development strategy, they turned to Lift Interactive Inc.. Lift Interactive Inc. delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    • 30% UX/UI Design
    • 30% Digital Strategy
    • 20% Other
    Edmonton Commonwealth Walkway |...

    Edmonton Commonwealth Walkway |...

    Edmonton’s Commonwealth Walkway travels for 10 kilometres through the North Saskatchewan River Valley. Medallions displaying Her Majesty, Queen Elizabeth II’s personal monogram have been carefully placed along the...
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    Lift Interactive - Video Reel

    Lift Interactive - Video Reel

    One of the best ways to tell your story is through compelling video and thoughtful photography. As mobile technology and bandwidth have evolved, online video continues to grow by leaps and bounds. A well-produced digital...
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    amii | Website Redesign

    amii | Website Redesign

    Alberta Machine Intelligence Institution (amii) invests in advanced AI research and helps companies of all sizes adopt these breakthroughs. Services: Strategy, UI Design, Front-end Development, Back-end Development
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    Lululemon | Video Creative &...

    Lululemon | Video Creative &...

    As part of Lululemon's national Appreciation Nation campaign, the Edmonton branch wanted to say thanks to their city. Together, we came up with a concept: a love letter in the form of a short video that would live on...
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    This established branding company counts major brands like Bluzelle among their clients. Based in Vancouver, Skyrocket Digital brings a bright and impactful approach to each unique enterprise project they take on.

    YYoga creates products for clients around the world. They turned to Skyrocket Digital for a focused strategy that would highlight their unique brand voice and audience. Skyrocket Digital delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 100% Branding
    • 40% Web Design
    • 30% Digital Strategy
    • 50% Other
    Minimum Viable Brand for...

    Minimum Viable Brand for...

    For decades, wildfires have been fought using a combination of extensive human resources and helicopters. Robert Atwood and Richard Sullivan saw that drones had the potential to ease the reliance on both. So they designed...
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    Alterna Haircare Web Launch

    Alterna Haircare Web Launch

    Alterna is a premium hair care brand in the USA which uses no harsh ingredients or additives. They have seen considerable success since 1997, and thanks to the beauty of ready-to-go e-commerce templates like Shopify, they...
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    Bluzelle Branding Project

    Bluzelle Branding Project

    Based in Singapore, budding blockchain client Bluzelle approached us for what we do best: a re-brand combined with a web launch, a few months shy of their Initial Coin Offering (ICO) annoucement. We hit the ground running...
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    YYOGA + Rebuilding Digital...

    YYOGA + Rebuilding Digital...

    Since 2006, YYoga has been supporting people’s commitment to whole health and can be credited for helping make yoga in Canada mainstream. Our relationship began when they realized their rapid growth required them to...
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  • 7
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Parachute Design Group clients include Wysdom AI, and they specialize in providing a design-centric approach to web design for their clients. With a focus on emphasizing the most vital elements of brand messaging, Parachute Design Group was founded on forward-thinking principles in Toronto.

    When Intact Insurance needed a complete overhaul of their brand approach, they turned to Parachute Design Group. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 100% Branding
    • 40% Web Design
    • 30% UX/UI Design
    • 40% Other
    Go RVing Canada

    Go RVing Canada

    Custom WordPress website design and development for Canada's top travel and adventure brand.
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    The JUNO Awards

    The JUNO Awards

    Custom WordPress website design, development and database integration for The JUNO Awards – Canada's premier awards for music and entertainment.
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    Glenmorangie X Contest Site

    Glenmorangie X Contest Site

    A custom WordPress design and development for a social media influencer contest launch to promote a new offering from one of the world's premier whiskeys – Glenmorangie. Social influencers created Instagram stories that...
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    integrate.AI Website Design

    integrate.AI Website Design

    Custom WordPress website design and development for an AI startup created by ex-Facebook executive, Steve Irvine.
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Vancouver, Canada

    BragDeal has provided digital strategy and e-commerce solutions for huge names like BlockVue Capital as well as dozens of enterprise clients around the world. This Canada based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When HealthVue Medical needed a powerful way to supercharge their digital strategy, they turned to BragDeal. BragDeal completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    • 40% Web Design
    • 20% Web Development
    • 10% Other
    CloudMD

    CloudMD

    Healthcare is one of the most demanded sectors. CloudMD’s goal is to allow customers to get in touch with a health care professional faster than go into the clinic, wait around for hours, fill out forms, etc. CloudMD...
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    MyPEAR

    MyPEAR

    When MyPEAR was ready to launch their online business, they knew BragDeal was the best agency for the job. Our team got to work designing a new website and brand identity. Our focus was on creating an online presence that...
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    Iridia Medical

    Iridia Medical

    Iridia Medical provides access to AEDs, medical support and COVID testing across the province, as well as serves BC’s natural resource industries by providing workplace safety to remote sites. They were in need of a...
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    HealthVue Medical

    HealthVue Medical

    HealthVue was referred to us from our other client for a full revamp of their website. They wanted something completely new, modern, mobile friendly, and intutive for their members to use. From analyzing the audience, to...
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  • 9
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    What do Karina Le BLanc and Pacific Parklands Foundation have in common? They’ve both turned to Y5 Creative for branding expertise. This Vancouver-based agency has already made major waves with work for enterprise clients and startups alike.

    When iS4 launched a platform targeting their unique users, Y5 Creative analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 100% Branding
    • 40% Web Design
    • 30% Digital Strategy
    • 90% Other
    ALIGN -...

    ALIGN -...

    ALIGN is an executive recruitment firm in Laguna Beach, California.  Matt and his team are consummate professionals who needed to shift the brand to the next level.  First, we created the new brand and then designed and...
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    POWERPODS - Branding / Website

    POWERPODS - Branding / Website

    POWERPODS is a new up and coming force in the Franchise world.  They offer Neuro based coaching for franchisees and help them move towards success.  We were tasked with the job of making them stand out from the crowd...
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    White & Gale - Branding/Web...

    White & Gale - Branding/Web...

    White & Gale is a female-run HR consultancy.  They came to us for a brand refresh and a new website that communicated who they are at their core. The result speaks for itself.  Wonderful clients to work with. 
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    Gary Cannon - Comedian - Branding...

    Gary Cannon - Comedian - Branding...

    Gary is our fabulous and very funny celebrity client from LA, California.  He is a successful stand-up/warm-up comedian who works on shows such as Conan, The Masked Singer, The Bachelorette, Dr Ken and many more.  We...
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Toronto, Canada

    KRFTWRK has provided UX and UI design solutions for huge names like Sigma Systems as well as dozens of enterprise clients around the world. This Canada based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Quiznos needed a powerful way to supercharge their UX design, they turned to KRFTWRK. KRFTWRK completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    • 30% Digital Strategy
    • 30% UX/UI Design
    • 35% Other
    Marbl

    Marbl

    Marbl is an emotion tracking app that’s made to model a therapy session. It allows users to track a wide range of emotions over a long time and get in-depth insights into those emotions. Starting from an idea, we...
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    SingleKey

    SingleKey

    SingleKey is a Canadian online rent and background check service on a mission to take the risk out of renting. We worked closely with this Startup Founder to shape the brand and grow it’s leads generation programs. +...
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    GoEvo

    GoEvo

    Government Operations, Evolved. We’ve created a new brand identity and website for this government software company and their 3 sub-brands. The website features smooth background animations, modern flat UI designs...
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    Conformer Folders

    Conformer Folders

    Custom presentation and mailing solutions that make an impression We’ve developed a new brand identity and an e-commerce website design for an online presentation folders and mailing solutions company. Combining...
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Halifax, Canada

    R&G Strategic works exclusively with companies out to solve the issue of global sustainability propel their growth and bring new services to market. Through branding and graphic design, they leverage creative strategy to help their partners diversify, scale, and make the world better. 

    Recently sustainable food company gubgub hired R&G to help them finish the brand for their line of protein products. After taking the time to understand the consumer personas in the market, their team designed a kit of brand assets accompanied by a one-year roadmap to ensure the product would succeed on the shelf. 

    SERVICES
    • 100% Branding
    • 40% Web Design
    • 30% Digital Strategy
    • 160% Other
    Sustaining sport and the...

    Sustaining sport and the...

    THEIR CHALLENGE With a drive to innovative embedded in FieldTurf’s DNA, the company was already a leader in its industry. But in setting its sights on driving greater value on and off the field with a goal to reduce...
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    Building the sustainable home...

    Building the sustainable home...

    THEIR CHALLENGE TD Insurance and the Ready Commitment is targeting C$1 billion by 2030 towards community giving that support change, nurture progress and contribute to making the world a better, more inclusive place. In...
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    Before & After Website Redesign...

    Before & After Website Redesign...

    The project began with a collaborative discovery process that took all the internal stakeholders into account. We then created a new user experience to improve navigation and were able to reduce the total number of pages...
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    Animated Illustration for New...

    Animated Illustration for New...

    We began with a discovery session to establish a foundational understanding of ALUS’s vision and corporate strategy. Our Creative and Strategy teams then collaborated to deliver a collection of animated infographics to...
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  • 12
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Edmonton, Canada

    12 Creative adds value to the brands of their clients by getting results through creative and out-of-the-box marketing solutions. They specialize in branding, digital strategy, and social media marketing for small and mid-market firms in the industries of health care, hospitality, and real estate.

    In one of their projects, 12 Creative partnered with Kimberley Homes, a home builder. 12 Creative provided social media marketing, web design, and branding for the company, as well as the production of a video that showcased their products.

    SERVICES
    • 100% Branding
    • 40% Web Design
    • 20% Advertising
    • 5% Other
    12 Creative Demo Reel

    12 Creative Demo Reel

    12 Creative Demo Reel
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  • 13
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    Montreal, Canada

    Sid Lee has provided advertising and marketing solutions for huge names like The North Face as well as dozens of enterprise clients around the world. This Montreal-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Honda needed a powerful way to supercharge their strategy, they turned to Sid Lee. Sid Lee completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 100% Branding
    • 40% Web Design
    • 30% Digital Strategy
    • 50% Other
    We The North

    We The North

    We The North isn’t just a campaign. It’s an example of how an identity-shaping truth can spark a brand crusade and ultimately get firmly rooted in the culture of not just a city, but a whole country.    We...
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    Moët & Chandon - Greatness Since...

    Moët & Chandon - Greatness Since...

    Stella Artois' goal was to become the beer synonymous with progressive dining experiences, so we helped them create their largest every proprietary experience platform called Le Savoir. The platform stretched from a...
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    The North Face - Question Madness

    The North Face - Question Madness

    The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today's explorers are often misunderstood. We needed to change people's perceptions. Question Madness challenges...
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    WSP - Brand Identity

    WSP - Brand Identity

    Finding a shared conviction: the secret to a successful brand strategy for consolidated businesses. For nearly a decade, WSP — an international consulting firm for professional engineering services — focused on...
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Squamish, Canada

    Working with B2B software and software service organizations, Maven Collective Marketing provides marketing solutions for their clients. They are experts in SEO, marketing strategy, and digital strategy services for clients ranging from small firms to large businesses in the fields of IT, business services, and more.

    As an example of their work, Maven Collective Marketing worked with BONZAI, an intranet software product. Maven Collective Marketing helped BONZAI by providing both a marketing strategy and a lead generation strategy after being acquired by another company.

    SERVICES
    • 100% Branding
    • 30% Digital Strategy
    • 15% Event Marketing & Planning
    • 35% Other
    Client Case Story: Steeves and...

    Client Case Story: Steeves and...

    The Client: Established in 1992, Steeves and Associates is Microsoft Gold Certified Partner for Cloud Productivity, Data Center, Cloud Platform and Enterprise Mobility Management. As the 1st Microsoft Cloud Partner in...
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    Client Case Story: Catapult ERP

    Client Case Story: Catapult ERP

    The Client: Catapult ERP provides managed services and long-term support for Microsoft Dynamics and Acumatica ERP and CRM solutions to midsized organizations. Catapult specializes in implementation, upgrades, cloud...
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    Client Case Story: Intranet...

    Client Case Story: Intranet...

    The Client: Established in 1999, Intranet Connections provides digital workplaces to facilitate corporate communication, cultural change, streamline processes and give businesses a competitive advantage. Intranet...
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  • 15
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Vancouver, Canada

    Recognizable brands worldwide have employed Weight Creative Communications Agency to bring their graphic design needs to the next level. Based in Vancouver, Weight Creative Communications Agency was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Weight Creative Communications Agency provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 100% Branding
    • 20% Web Development
    • 15% Graphic Design
    Creating Common Ground

    Creating Common Ground

    Learn a little bit more about ThompsonStenning and why we do what we do. 
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    Portfolio Reel

    Portfolio Reel

    Resonate with your audience, create common ground. Branding • Design • Development  
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    Champions of Global Reproductive...

    Champions of Global Reproductive...

    Championing policies that put women in charge of their own reproductive health.  Champions of Global Reproductive Rights (PAI) advocates policies that put women in charge of their reproductive health. They...
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    Aurora Cultural Centre

    Aurora Cultural Centre

    Connecting communities through art, culture and heritage.  Aurora Cultural Center believes that art, culture, and heritage play an important role in each of our lives – creating a compassionate society through...
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What Are Branding Guidelines?

Brand guidelines are the rules and specifications businesses set for their brand, including their name, logo, colors, fonts, and tone of voice. These guidelines explain how the brand should be portrayed or depicted on a company website, social media channels, via email, or in person.

Brand guidelines are also commonly referred to as a style guide, which designers, marketers, and external stakeholders can use to ensure brand consistency across channels.

Businesses often include branding guidelines on their website for external parties such as journalists or other strategic partners to use in their work when referring to the brand.

Why Do I Need Brand Guidelines?

Businesses need brand guidelines to establish and maintain a unified brand across channels and mediums. Without brand guidelines, a business risks damaging the brand with inconsistent logos, visuals, or messaging.

Brand guidelines guide internal employee communication about the business. Employees involved in email marketing, for example, can use brand guidelines to create email templates that incorporate the company colors and communicate a consistent tone of voice.

Brand guidelines also ensure external parties comply with brand standards and do not falsely depict brand elements on public-facing platforms.

What Do Brand Guidelines Include?

Brand guidelines can be tailored to suit a business’s individual brand and needs, but they typically include the following:

  1. Mission or vision statement
  2. Company name
  3. Logo
  4. Fonts and typography
  5. Brand colors

Most effective brand guidelines include:

  1. A mission or vision statement: A mission statement helps internal and external stakeholders identify the business’s values, priorities, and long-term goals.
  2. The company name: Make sure the company name, correctly spelled is front and center. Brand guidelines should also include details on how to use the company name in print, such as what words to capitalize and how to refer to the brand.
  3. The company logo: Be clear and specific about how the business’s logo should appear in print and online. Logo usage guidelines can include size specifications, colors, and how not to alter the logo.
  4. Company fonts and typography: Some businesses choose to use specific fonts and typography on their websites and in marketing collateral. Documenting these fonts will help in-house designers and agency partners.
  5. Company colors: Company colors are often chosen specifically to reflect the uniqueness of a brand. Brand guidelines will include the business’s primary colors used in the logo, as well as any supporting or secondary colors that the business uses on the website or in other collateral.

Businesses can have a specific page on their website dedicated to their brand guidelines so people can easily find the required information.