April 2021

Top Brand Consulting Firms in Canada

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, Canada has some of the best brand agency to hire. Use our list to find and connect with brand agency in Canada. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in Canada

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    Brand identity has become one of the most essential needs for modern brands of all types, and Aqomi has become one of the most trusted providers of branding services in the world for brands who need it done right. Based in Vancouver, Aqomi helps brands increase brand awareness when nothing short of success will do.

    DHD needed to improve their ability to create a brand profile. So they turned to Aqomi, who leveraged their years of expertise to deliver brand identity development that led to measurable results almost immediately, resulting in not only excellent client feedback but repeat work.

    SERVICES
    • 65% Branding
    • 20% Advertising
    • 15% Web Design
    DHD Surfboards

    DHD Surfboards

    DHD Surfboards came to us looking for an adventurous brand that resonated with their target audience. We helped them with brand positioning and strategy and created a sexy look-and-feel. Our scope included items like...
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    Truck Ridge

    We helped Truck Ridge create a brand and custom website for their vehicle financing business.The was creating a high end, trustworthy brand that resonated with their target customers. We helped them achieve not only that...
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    Pânsâwân

    We created this brand and packaging concept for Pânsâwân, one of the first businesses to commercially sell the First Foods of Canada.  What we love about Pânsâwân brand is that it’s artistic and rich in...
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    Bitwin Online Bitcoin Casino

      When BitWin reached out to us for help with their casino branding, design, and interface we were more than thrilled. The direction we took was one of a darker, more aggressive feel for the graphical elements and...
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  • 2
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Strano + Pettigrew Design Associates is a brand development agency that helps a wide range of brands communicate what makes them special. Since setting up shop in Toronto, Strano + Pettigrew Design Associates has helped everything from enterprise clients to brand-new startups as they strive to improve their brand strategy.

    When their client was looking for an agency that would support their need to brand themselves more efficiently, they turned to Strano + Pettigrew Design Associates, who helped develop and execute a branding design strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 70% Branding
    • 15% Graphic Design
    • 15% Packaging Design

    Zone TV dynamic channels

    Zone·TV is redefining the TV viewing environment by delivering a personalized entertainment experience filled with expertly curated, exciting new content.
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    Jenny Betts London branding +...

    Jenny Betts London is a luxury home fragrance brand based out of London in the UK. 
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    The Tannk Clothing Co.

    Founded by philanthropist, entrepreneur, author and mother Anita Okoye, the Tannk Clothing Company is a children’s apparel company with an unwavering dedication and commitment to helping improve the lives of African...
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    The Walper Hotel Look Book

    The Walper Hotel is a luxurious, boutique hotel situated in the heart of Kitchener. Built in 1893, The Walper was meticulously restored in 2017 with no design detail overlooked. From the finest rugs and curated wallpaper...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Montreal, Canada

    Brandlucent brings brands to the next level with branding design, having done so for companies like FlightHUB and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this Montreal-based firm offers an emphasis on branding that leads to sales.

    One example of Brandlucent’s experience is their work for ecommerce companies looking to brand themselves more effectively without breaking the bank. Brandlucent helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand identity.

    SERVICES
    • 100% Branding

    Turbulent - Improbable impact

    How to define a company like Turbulent? Their creativity and tech expertise had gained them accolades and record-breaking achievements. Yet, the collective DNA that ran through the company veins was elusive.  We were up...
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    RewardOps - Supercharge Engagement

    RewardOps is an engagement commerce company that is using their trailblazing technology to lead a revolution in engagement, maximizing value for consumers everywhere.What we did:Brand Strategy - Brand Identity - Website...
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    Invero - Cultivate Innovation

    Invero is a strategic digital innovation company helping forward-thinking businesses transform and build for what’s possible.What we did:Brand Strategy - Brand Identity - Brand Naming - Website Architecture - Website...
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    Yaksa - Bring It

    Yaksa is a team of digital advisors and partners for enterprise growth, working with clients to maximize investment and ensure long term success.⁠⁠⁠⁠What we did:⁠⁠Brand Strategy - Brand Identity - Social media...
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    Branding development has become one of the most essential needs for modern brands of all types, and Massive Media has become one of the most trusted providers of brand design in the world for brands who need it done right. Based in Vancouver, Massive Media helps brands improve the uniqueness of their brand voice when nothing short of success will do.

    Staples needed to improve their ability to reach customers effectively. So they turned to Massive Media, who leveraged their years of expertise to deliver branding expertise that led to measurable results almost immediately, resulting in not only excellent client feedback but repeat work.

    SERVICES
    • 40% Branding
    • 40% Web Design
    • 10% E-Commerce Development
    • 10% Other

    Agency Reel | 2020

    Take a look at a few of the projects we've worked on recently.
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    Local Public Eatery

    Local was ready to step into the family's category-defining legacy and had their sights set on continued southward expansion into the US. To support these big dreams, they tasked Massive with crafting an online experience...
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    Eden Empire – Web Design &...

    Our partnership with Eden and Quietly brings the brand’s emotion to centre stage with a .com that embraces storytelling as its strategic foundation. More than a product site, Eden Empire is where cannabis culture...
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    Vancouver Opera's Digital Overhaul

    VO has always believed that its love for Opera and, to a stronger extent, the arts community, is the principle around which its entire brand philosophy should pivot.As such, in 2017 VO made the bold move to change its...
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  • 5
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Edmonton, Canada

    12 Creative adds value to the brands of their clients by getting results through creative and out-of-the-box marketing solutions. They specialize in branding, digital strategy, and social media marketing for small and mid-market firms in the industries of health care, hospitality, and real estate.

    In one of their projects, 12 Creative partnered with Kimberley Homes, a home builder. 12 Creative provided social media marketing, web design, and branding for the company, as well as the production of a video that showcased their products.

    SERVICES
    • 40% Branding
    • 35% Web Design
    • 25% Social Media Marketing

    12 Creative Demo Reel

    12 Creative Demo Reel
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  • 6
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Edmonton, Canada

    Lift Interactive Inc., based in Canada, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. Lift Interactive Inc. improves brands ability to deliver their message to consumers by helping them improve their brand identity with targeted brand identity work that follows contemporary trends.

    When their client needed a powerful way to supercharge their brand development strategy, they turned to Lift Interactive Inc.. Lift Interactive Inc. delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 60% UX/UI Design
    • 30% Advertising
    • 10% Branding

    USAFacts.org | Website Redesign

    When USAFacts began work with us, their vision was clear: help U.S. citizens make informed decisions and engage in fact-based discussions. Through a structured and collaborative process, we helped them reinvent their site...
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    Amaze Media Labs | Brand & Website

    Amaze Media labs works with brands to build engaged communities. The team brings their rich experience to branded podcasts, live-streaming, and immersive experiences. The new Amaze logo reflects the company's diverse...
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    Edmonton Commonwealth Walkway |...

    Edmonton’s Commonwealth Walkway travels for 10 kilometres through the North Saskatchewan River Valley. Medallions displaying Her Majesty, Queen Elizabeth II’s personal monogram have been carefully placed along the...
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    Lift Interactive - Video Reel

    One of the best ways to tell your story is through compelling video and thoughtful photography. As mobile technology and bandwidth have evolved, online video continues to grow by leaps and bounds. A well-produced digital...
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  • 7
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    Montreal, Canada

    Sid Lee has provided advertising and marketing solutions for huge names like The North Face as well as dozens of enterprise clients around the world. This Montreal-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Honda needed a powerful way to supercharge their strategy, they turned to Sid Lee. Sid Lee completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 15% Advertising
    • 45% Other

    We The North

    We The North isn’t just a campaign. It’s an example of how an identity-shaping truth can spark a brand crusade and ultimately get firmly rooted in the culture of not just a city, but a whole country.    We...
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    Moët & Chandon - Greatness Since...

    Stella Artois' goal was to become the beer synonymous with progressive dining experiences, so we helped them create their largest every proprietary experience platform called Le Savoir. The platform stretched from a...
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    The North Face - Question Madness

    The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today's explorers are often misunderstood. We needed to change people's perceptions. Question Madness challenges...
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    WSP - Brand Identity

    Finding a shared conviction: the secret to a successful brand strategy for consolidated businesses. For nearly a decade, WSP — an international consulting firm for professional engineering services — focused on...
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  • 8
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Parachute Design Group clients include Wysdom AI, and they specialize in providing a design-centric approach to web design for their clients. With a focus on emphasizing the most vital elements of brand messaging, Parachute Design Group was founded on forward-thinking principles in Toronto.

    When Intact Insurance needed a complete overhaul of their brand approach, they turned to Parachute Design Group. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 40% Web Design
    • 10% UX/UI Design
    • 10% Branding
    • 40% Other

    Go RVing Canada

    Custom WordPress website design and development for Canada's top travel and adventure brand.
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    The JUNO Awards

    Custom WordPress website design, development and database integration for The JUNO Awards – Canada's premier awards for music and entertainment.
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    integrate.AI Website Design

    Custom WordPress website design and development for an AI startup created by ex-Facebook executive, Steve Irvine.
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    McMillan LLP Website Design

    Custom WordPress website design and search engine marketing strategy for Canada's top business law firm of more than 500 staff.
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  • 9
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Montréal, Canada

    Winning multiple Clutch Awards for the last couple of years, Webgamma’s branding services are trusted by many. Other than their main service line of branding, Webgamma also offers web design and development assistance for companies ranging from startups to enterprises in fields of retail and entertainment.

    Webgamma was subcontracted by Nuage—an online magazine—to help with both their branding and website. Webgamma designed the magazine’s new brand logo, created a platform for their blogs, and developed a cross-platform design for their website with modern UI features.

    SERVICES
    • 35% Branding
    • 30% Web Design
    • 30% Web Development
    • 5% Other

    Branding for Design by Vision

    Project goal Our goal was to create a unique and professional logo. Deliver a brand guide which would allow our client to brand their material as needed. Designed the company logo Developed a strategy for the...
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    Branding for Florian

    Project goal Our goal was to create an identity for the brand. We achieved this through a unique logo and packaging design. Designed the brand logo Developed a strategy for the brand Designed the packaging
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    Website Development and Design...

    About Roan is a construction company that specializes in bathroom & kitchen renovation. Project Goal Our goal was to design a modern, user-friendly website. Developed a unique & modern website Designed a...
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    Logo Design for Roan

    Project Goal Our goal was to design a modern logo, office supplies, and merchandise. Designed the brand logo Developed a strategy for the brand Designed offices supplies and merchandies
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    This established branding company counts major brands like Bluzelle among their clients. Based in Vancouver, Skyrocket Digital brings a bright and impactful approach to each unique enterprise project they take on.

    YYoga creates products for clients around the world. They turned to Skyrocket Digital for a focused strategy that would highlight their unique brand voice and audience. Skyrocket Digital delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 25% Branding
    • 20% Digital Strategy
    • 20% Web Design
    • 35% Other

    Kabuni Brand Strategy

    In 2015, we connected with Whole New Home, a marketplace for home professionals. Despite boasting over 20,000 active listings, they were struggling to monetize on subscriptions and discussed with us an idea to pivot the...
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    Minimum Viable Brand for...

    For decades, wildfires have been fought using a combination of extensive human resources and helicopters. Robert Atwood and Richard Sullivan saw that drones had the potential to ease the reliance on both. So they designed...
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    Alterna Haircare Web Launch

    Alterna is a premium hair care brand in the USA which uses no harsh ingredients or additives. They have seen considerable success since 1997, and thanks to the beauty of ready-to-go e-commerce templates like Shopify, they...
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    Bluzelle Branding Project

    Based in Singapore, budding blockchain client Bluzelle approached us for what we do best: a re-brand combined with a web launch, a few months shy of their Initial Coin Offering (ICO) annoucement. We hit the ground...
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  • 11
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Ottawa, Canada

    This established architectural design company counts major brands like Hyatt among their clients. Based in Canada, Jackpine brings a bright and impactful approach to each unique enterprise project they take on.

    Evergreen creates products for customers around the world. They turned to Jackpine for a focused strategy that would highlight their unique brand voice and audience. Jackpine delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 25% Branding
    • 25% Digital Strategy
    • 25% Marketing Strategy

    Branding and corporate purpose:...

    Branding and Corporate Purpose, 2018.
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  • 12
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Calgary, Canada

    Flipp Advertising helps clients like Papa Johns and Red Stripe put their best foot forward and tell their story to the world. They specialize in advertising, branding, and marketing strategy for enterprise and mid-market clients.

     

    Working with Brewsters Brewing Company and Restaurant, the Flipp Advertising team helped their organization reinvigorate their brand. From a website redesign to packaging to photography, they helped unite their identity across all touchpoints and bring their love of great beer and killer food across Alberta.

     

    SERVICES
    • 20% Advertising
    • 20% Branding
    • 20% Digital Strategy
    • 40% Other

    Papa John's Pizza Canada and...

    Creatively Connecting Like-Minded Clients Services provided: Sponsorship developmentCreative campaignMedia planning and campaign activationSocial media strategy and managementChapter toolkit developmentCheck out our case...
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    Made Foods

    Creating a Winning Brand from Scratch To help people eat well without the effort - the framework was in place, all they needed was a name, a brand, and a go-to-market strategy. We knew we were going to make people’s...
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    Spiritleaf

    Preparing a cannabis retailer for franchise success. Services provided:Services ProvidedVision Fest PlanningDigital StrategyBranding / Identity SystemsCreative CampaignProduct PackagingPoint of SaleSignageDigital...
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    Red Stripe

    Taking an Iconic Brand Digital Services provided: Responsive website design and web developmentCheck out our case study: https://thinkflipp.com/work/red-stripe/  
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  • 13
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    What do Karina Le BLanc and Pacific Parklands Foundation have in common? They’ve both turned to Y5 Creative for branding expertise. This Vancouver-based agency has already made major waves with work for enterprise clients and startups alike.

    When iS4 launched a platform targeting their unique users, Y5 Creative analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 25% Branding
    • 25% Graphic Design
    • 10% UX/UI Design
    • 40% Other

    Llamalink Logo Creation

    Photography - Christine Sinclair

    Simply Computing - Shopify Website

    Olive + Wild Branding / Packaging

  • 14
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Toronto, Canada

    func.media has experience working with Ikea, Walmart, and Huawei some of the biggest names in their industries. This full-service digital agency provides services in video production, social media marketing, and digital strategy to clients of various sizes and industries. The team also directs advertising campaigns through Facebook, Instagram, and social media influencers.

    One of func.media’s projects involved developing a video for Tunes Audio. Tunes Audio is an audio peripheral company endorsed by celebrities. Just 2 days after filming the video, it was published. The content has been Tunes’ most-watched video for over two years.
     

    SERVICES
    • 25% Branding
    • 25% Social Media Marketing
    • 25% Video Production
    • 25% Other

    Tunes Audio Goes Viral

    Tunes Audio wanted to bring their street style to a video. With celebrity endorsments from famous celebrities like Tyga and Scott Disick we knew we had the ability to have a video go viral if we hit the nail on the head...
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    Social Media Management for...

    Golden Chick is a 150+ restaurant chain located across Texas, Florida and South Carolina. We were granted with the task of creating the Golden Social Media presence for the Golden Chicken Tenders. We engaged in a strict...
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    Swiss Chalet Turned 65 Years Old

    In 2019, Canada's most iconic rotisserie restaurant, Swiss Chalet, turned 65 years old. To celebrate there was a nation wide meal deal in Canada for the famous Quarter Chicken Dinner to be purchased for $6.50. In order...
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  • 15
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Edmonton, Canada

    JaxonLabs has provided branding solutions for huge names like Kiss Corporate Goodbye as well as dozens of enterprise clients around the world. This Canada based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Caliente Construction needed a powerful way to supercharge their strategy, they turned to JaxonLabs. JaxonLabs completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 25% Branding
    • 25% Digital Strategy
    • 25% Search Engine Optimization
    • 25% Other

    Salus Pro Marketing Optimization

    Over the course of 6 months we worked to lay a solid foundation for their digital marketing. 
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    Do The Hard Things - JaxonLabs...

    2019 JaxonLabs Campaign
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    Kiss Corporate Goodbye

    Caliente Construction Website

  • 16
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Recognizable brands worldwide have employed Stack Creative to bring their branding needs to the next level. Based in Philadelphia, Stack Creative was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Stack Creative provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 40% Branding
    • 40% Web Design
    • 20% Web Development

    Canadian Women and Sport

    Canadian Women & Sport is an organization dedicated to creating an equitable and inclusive Canadian sport and physical activity system that empowers girls and women. Previously known as the Canadian Association for...
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    World Vision

    World Vision International were working with the innovation and service design consultancy The Moment to co-develop a global product to provide life-saving tools for those living in dangerous places — and to actively...
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    Mother Raw

    Reunion Foods came to Stack to help take their beloved Michelle’s Rawfoodz brand of organic dressings, sauces and dips, and introduce it to the world anew as Mother Raw. Another agency (Zulu Alpha Kilo) had already...
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    Memory Labs

    Memory Labs is a Toronto-based direct-to-consumer start-up that digitizes your old photos and videos so they will be preserved for the next generation. We worked with the Memory Labs team on the design, content creation...
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  • 17
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Toronto, Canada

    KRFTWRK has provided UX and UI design solutions for huge names like Sigma Systems as well as dozens of enterprise clients around the world. This Canada based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Quiznos needed a powerful way to supercharge their UX design, they turned to KRFTWRK. KRFTWRK completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 40% UX/UI Design
    • 15% Branding
    • 15% Content Marketing
    • 30% Other

    Securter

    We’ve worked with the team at Securter to create branding and website design for a fintech startup. Inspired by minimalist, corporate lines, the website evokes a sense of security while preserving its innovative...
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    Brock Windows PPC

    Brock Doors & Windows is recognized as an expert in vinyl windows and doors in the Greater Toronto Area and Simcoe County. We collaborated with their team to build a growth marketing strategy focused on driving...
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    Ruksack UI UX Design

     We worked with Techstars winner Rucksack to design a dashboard and google chrome plugin for planning and saving your favorite destinations and collaborating on your next trip.
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    Telecom Website Design

    We’ve created a new brand identity and website design for a telecom company. The website features a premium vibe with a clean and minimalistic layout, contrasted with large, powerful images and modern typography.  
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  • 18
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    With an impressively robust client list that includes names like NursEd, Harley Oliver

    empowers brands with UX design and branding. Founded on design-first principles, this Canada-based firm offers an emphasis on helping brands drive change.

    One example of Harley Oliver’s experience is their work for Jenny Bird, one of the world’s respected brands. Harley Oliver helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 20% UX/UI Design
    • 20% Web Design
    • 20% Web Development
    • 40% Other

    Design & Interactive Website for...

    Design & Interactive Website for Chris Burkard. https://www.instagram.com/chrisburkard/?hl=en
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    Interactive Microsite for world...

    Interactive experience and microsite for Chris Burkard https://www.instagram.com/chrisburkard/?hl=en
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    Muse - EEG Brain sensing wearable...

    Visit our instagram to meet our team, see behind the scenes and browse more work!www.instagram.com/heyharleyoliver
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    Custom E-commerce Design and...

    See more at www.harleyoliver.com
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  • 19
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Unparallel Brand Design has provided branding solutions for huge names like MaxSol as well as dozens of enterprise clients around the world. This Toronto-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Manic Coffee needed a powerful way to supercharge their strategy, they turned to Unparallel Brand Design. Unparallel Brand Design completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 25% Branding
    • 15% UX/UI Design
    • 15% Graphic Design
    • 45% Other

    Pape Chaudhury Brand Development

    Paul Pape and Shantona Chaudhury, two of Canada’s most acclaimed legal stars joined to form a new firm. They entrusted us to help build their brand identity, positioning and website.
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    Branding for Manic Coffee & Gelato

    Approached to help introduce Manic Coffee & Gelato, Parallel helped streamline a consistent brand based on the history of the business. Parallel expanded the brand to all Manic products and created a retention program...
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    Branding for Wheels.ca

    As a highly respected Canadian automobile publication, Wheels wanted to expand into the digital magazine market. By rebranding the logo, Parallel created instant brand recognition in a highly competitive market. Parallel...
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    Branding for The Ride

    Designed as a solution for personalized public transportation, The Ride requested branding services from Unparallel. Aware of the bilingual market in Quebec, Unparallel made the logo easily transferrable between English...
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  • 20
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Vancouver, Canada

    The goal of SM Digital is to research, optimize, and grow your business with the help of their digital services. They are experts in branding, content marketing, and SEO initiatives for small and medium-sized businesses, with an SEO focus on content development, local search, and on-site optimization.

    SM Digital helped develop content and provide various services for Green Society, a medicinal marijuana retailer. These services included competitive research, marketing through social media and email, SEO, Google analytics, and more.
     

    SERVICES
    • 30% Branding
    • 30% Content Marketing
    • 30% Search Engine Optimization
    • 10% Other

    Hybrid Block

    Services Required: Content Creation Competitive Research Social Media Marketing Branding Strategy Email Marketing Keyword Research
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    Green Society

    Services Required: Content Creation Competitive Research Social Media Marketing Branding Strategy Email Marketing Keyword Research Search Engine Optimization Google Analytics
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  • 21
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    Freelancer
    LOCATION:
    Vancouver, Canada

    ELEVATE Graphic Design is a Vancouver-based studio that focuses on design and branding solutions to make sure their clients get remembered. They offer graphic design and web design solutions for small businesses in the fields of hospitality, business services, and consumer products.

    One of ELEVATE Graphic Design’s projects involved working with Work Nicer Coworking, a coworking space. ELEVATE Graphic Design provided brand development for the space that is based in Calgary, Alberta.

    SERVICES
    • 50% Branding
    • 30% Graphic Design
    • 20% Web Design

    Promo video for Digger Know Fear.

    Elevate works with Todd Fiander, a.k.a. Digger, on his unique brand. We have built an online store with Shopify to sell original and new branded t-shirt designs. We also want to help introduce him to a new generation of...
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    Work Nicer Coworking

    Brand developed for Work Nicer Coworking. A cowork space based in Calgary, Alberta, Canada.  www.worknicer.ca
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    Work Nicer Coworking

    Pint glasses for Work Nicer Coworking. 
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    Eyecraft Optometry

    Brand created for an optometry clinic based in North Vancouver, Canada. www.eyecraft.ca 
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  • 22
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Halifax (NS), Canada

    R&G Strategic works exclusively with companies out to solve the issue of global sustainability propel their growth and bring new services to market. Through branding and graphic design, they leverage creative strategy to help their partners diversify, scale, and make the world better. 

    Recently sustainable food company gubgub hired R&G to help them finish the brand for their line of protein products. After taking the time to understand the consumer personas in the market, their team designed a kit of brand assets accompanied by a one-year roadmap to ensure the product would succeed on the shelf. 

    SERVICES
    • 15% Branding
    • 10% Graphic Design
    • 10% Packaging Design
    • 65% Other

    Before & After Website Redesign...

    The project began with a collaborative discovery process that took all the internal stakeholders into account. We then created a new user experience to improve navigation and were able to reduce the total number of pages...
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    Animated Illustration for New...

    We began with a discovery session to establish a foundational understanding of ALUS’s vision and corporate strategy. Our Creative and Strategy teams then collaborated to deliver a collection of animated infographics to...
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    EV Assist Website Design and...

    The process began with extensive research to identify the most compelling and accurate information about EVs relevant to all kinds of Nova Scotian audiences. The final result is a dynamic and informative experience that...
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    Branding and Illustration for...

    We began with an extensive discovery process to fully understand the technology and value Sustane was providing to communities in order to package it a way their target audiences could easily understand. The refreshed...
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  • 23
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Businesses such as SAGE, Juniper Life Insurance, and 55Design engage Varga Girl Design for pretty powerful services. Varga Girl Design provides branding, logo, and print design services to primarily small businesses. Whether they're starting from scratch or refreshing their brand, Varga Girl Design supports businesses at various stages in different industries, including the pharmaceutical industry.

    A creative communication agency engaged Varga Girl Design for website design and development services to capture more customers. Varga Girl Design created a Squarespace website from scratch, providing front- and backend development services. The website experienced increased engagement from new clients.  

    SERVICES
    • 25% Branding
    • 25% Logo
    • 25% Print Design
    • 25% Other

    Rosé in the City // Complete...

    Varga Girl is no one-trick-pony! We have the of skill sets required for the design and creation of collateral for print AND digital. We understand web design isn't just about the graphics on the site, but also the overall...
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    Nancy Lerner // Logo and Web...

    Nancy Lerner needed a new logo and website to grab attention and market her services helping parents make critical decisions about their children’s education (during a national shutdown.) Although she had a topline...
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    Relative Growth // Complete...

    Relative Growth is all about your child’s future prosperity … so we created a brand built to last. The Challenge When you simultaneously invest in real estate and insurance solutions, you enjoy the benefits of...
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    The Shore Thing // Complete...

    The Shore Thing has a lot of fun with what they do …and so did we (coming up with their branding.) The Challenge After a small mom & pop shellfish company expands and begins exporting to upscale Toronto...
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  • 24
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Mississauga, Canada

    With a passion for both strategy and design, Ankit Designs Inc. has provided web design work for clients like Brad J Lamb Realty. Based in Canada, Ankit Designs Inc. brings a long history of success to each project they complete.

    When Hans Dairy was just a new brand looking to make an impact, Ankit Designs Inc. crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Ankit Designs Inc. designers and strategists.

    SERVICES
    • 40% Web Design
    • 40% Web Development
    • 20% Branding

    Hans Dairy Website Design &...

    Read The Full Case Study Here Hans Dairy specializes in South Asian dairy products in Ontario. With a big push on Thinking Natural, Hans Dairy needed a website that reflected their growth and credibility as an industry...
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    Saudi Envirozone Website Redesign...

    Read Full Case Study Here As one of the leaders in air quality and environmental solutions in the Middle East, Saudi Envirozone had long outgrown the limitations of their old website. They approached us at Ankit Designs...
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    Corporate Event Centre Website...

    Read The Full Case Study Here Goal: Build a modern, responsive website for both desktops and phones with room searching functionality, and refresh their company brand. Corporate Event Centre is a premier, multi-purpose...
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    Orrett Music Academy Website...

    Read The Full Case Study Here Goal: Build an online experience for parents considering music lessons for their children. Create a user experience that is quick, straight to the point, and visually compelling. Orrett Music...
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  • 25
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Waterloo, Canada

    This established UX and branding company counts major brands like IKEA among their clients. Based in Waterloo, Bedouin brings a bright and impactful approach to each unique enterprise project they take on.

    Sony creates tech products for customers around the world. They turned to Bedouin for a focused branding strategy that would highlight their unique brand voice and audience. Bedouin delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 30% UX/UI Design
    • 20% Branding
    • 20% Mobile App Development
    • 30% Other

    Bandy

    This is a bartering app that allows merchants to exchange items with other merchants. We were responsible for developing the UX and interface of the app, along with development.
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    IBM

    We collaborated with IBM to work on their project, 'Smart money', an ed-tech platform that enables youth and millenials to learn about finance and economics.
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    Foodplus

    This is a project we worked on where we created the entire identity of a chain-deli based in Dubai, UAE. We further worked on their identity by producing designs for their letterheads, grocery bags, and store sign.
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    Layloh

    This is a community music iOS application, built on APIs that pulled music from Spotify and Soundcloud, that we were tasked with designing and developing.
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  • 26
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Richmond, Canada

    With a passion for both strategy and design, Opacity Design Group has provided branding work for clients like Murphy Wall-Beds. Based in Canada, Opacity Design Group brings a long history of success to each project they complete.

    When Techtop Canada was just a new brand looking to make an impact, Opacity Design Group crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Opacity Design Group designers and strategists.

    SERVICES
    • 20% Branding
    • 20% Graphic Design
    • 20% Web Development
    • 40% Other

    S&R Denim

    Based on Vancouver's Granville Island, Search & Rescue (S&R) Denim crafts serious aprons for serious work.Unfortunately, their custom ordering process required serious work as well, using text-based online forms...
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    Techtop Canada

    Up against stiff competition from larger, more established brands, Techtop Canada used a strong brand, clear message, and unifying strategy to show their personality within a commoditized marketplace to better connect...
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    Murphy Wall-Beds

    Murphy Wall-Beds has grown from a small local furniture company to an internationally respected (and emulated) industry leader. A fresh look, improved messaging and innovative online sales tool continues to increase sales...
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    Quality Foods App

    Independent grocers today are facing strong competition from big box stores such as Costco, Walmart and even Amazon with their purchase of Whole Foods.To stay ahead, QF reached out to us to develop a new iOS and Android...
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  • 27
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Regina, Canada

    Recognizable brands worldwide have employed Phoenix Advertising Group to bring their digital strategy needs to the next level. Based in Canada, Phoenix Advertising Group was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Phoenix Advertising Group provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 20% Advertising
    • 20% Digital Strategy
    • 10% Branding
    • 50% Other

    Tourism Saskatchewan advertising...

    To complement the advertising camapign, we developed a year-long content strategy. We chose content topics that matched what our key persona was looking to find in a Saskatchewan vacation and broke those down into...
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    Great Western Brewing Social...

    In building a content plan for brands we ask, what are you doing on a regular basis to engage your audience? This is high value content that your users are looking for. For O16 and Great Western, we created a video...
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  • 28
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Hamilton, Canada

    At SociallyInfused Media, you’re able to express your creativity without the heavy lifting that comes with turning it into reality. This design/marketing agency provides web design, SEO, and branding services for clients coming from different industries using WordPress, Adobe, and AngularJS.

    Crown Constructions is one of the many clients that SociallyInfused Media has worked with in the past This construction company had its logo redesigned with the help of SociallyInfused Media, and the two companies are partnering again to develop a corporate website.

    SERVICES
    • 25% Web Design
    • 20% Search Engine Optimization
    • 15% Branding
    • 40% Other

    Designing Chocolate Molds...

    We were commissioned to design kid-friendly chocolate molds for our client, Splendid Chocolates Ltd. Here's a brief look at the drafting process and how a graphic designer operates.
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    Crown Constructions

    A luxury builder based out of Mississauga, ON, Crown Constructions is open for business and we are looking forward to growing with them!
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  • 29
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Vancouver, Canada

    What do Central 1 Credit Union and BC Hydro have in common? They’ve both turned to Timelapse Film Media House for video production expertise. This Vancouver-based agency has already made major waves with work for enterprise clients and startups alike.

    When Yamaha launched a platform targeting their unique users, Timelapse Film Media House analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 60% Video Production
    • 20% Branding
    • 10% Advertising
    • 10% Other

    Demo Reel

    Yamaha - Make Waves

    Create Your Escents

  • 30
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    What do dozens of brands have in common? They’ve all turned to ARTBEAT.MARKETING for advertising expertise. This Toronto-based agency has already made major waves with work for enterprise clients and startups alike.

    When their client launched a platform targeting their unique users, ARTBEAT.MARKETING analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 35% Advertising
    • 25% Branding
    • 15% Logo
    • 25% Other

    My Vision

    An introductory video of me, Art Moyedi, founder and Art Director at ArtBeat.MarketingNow that's easy to remember!
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    The visual encompassing Artbeat's...

    Self Promo

    Creative Ad Concept for ArtBeat Marketing
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    Ad Campaign Design

    A series of ads for Lant Insurance specializing in classic car insurance.
    SHOW MORE

1 of 4

What Are Branding Guidelines?

Brand guidelines are the rules and specifications businesses set for their brand, including their name, logo, colors, fonts, and tone of voice. These guidelines explain how the brand should be portrayed or depicted on a company website, social media channels, via email, or in person.

Brand guidelines are also commonly referred to as a style guide, which designers, marketers, and external stakeholders can use to ensure brand consistency across channels.

Businesses often include branding guidelines on their website for external parties such as journalists or other strategic partners to use in their work when referring to the brand.

Why Do I Need Brand Guidelines?

Businesses need brand guidelines to establish and maintain a unified brand across channels and mediums. Without brand guidelines, a business risks damaging the brand with inconsistent logos, visuals, or messaging.

Brand guidelines guide internal employee communication about the business. Employees involved in email marketing, for example, can use brand guidelines to create email templates that incorporate the company colors and communicate a consistent tone of voice.

Brand guidelines also ensure external parties comply with brand standards and do not falsely depict brand elements on public-facing platforms.

What Do Brand Guidelines Include?

Brand guidelines can be tailored to suit a business’s individual brand and needs, but they typically include the following:

  1. Mission or vision statement
  2. Company name
  3. Logo
  4. Fonts and typography
  5. Brand colors

Most effective brand guidelines include:

  1. A mission or vision statement: A mission statement helps internal and external stakeholders identify the business’s values, priorities, and long-term goals.
  2. The company name: Make sure the company name, correctly spelled is front and center. Brand guidelines should also include details on how to use the company name in print, such as what words to capitalize and how to refer to the brand.
  3. The company logo: Be clear and specific about how the business’s logo should appear in print and online. Logo usage guidelines can include size specifications, colors, and how not to alter the logo.
  4. Company fonts and typography: Some businesses choose to use specific fonts and typography on their websites and in marketing collateral. Documenting these fonts will help in-house designers and agency partners.
  5. Company colors: Company colors are often chosen specifically to reflect the uniqueness of a brand. Brand guidelines will include the business’s primary colors used in the logo, as well as any supporting or secondary colors that the business uses on the website or in other collateral.

Businesses can have a specific page on their website dedicated to their brand guidelines so people can easily find the required information.