October 2021

Top Brand Consulting Firms in Canada

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, Canada has some of the best brand agency to hire. Use our list to find and connect with brand agency in Canada. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in Canada

  • 1
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Strano + Pettigrew Design Associates is a brand development agency that helps a wide range of brands communicate what makes them special. Since setting up shop in Toronto, Strano + Pettigrew Design Associates has helped everything from enterprise clients to brand-new startups as they strive to improve their brand strategy.

    When their client was looking for an agency that would support their need to brand themselves more efficiently, they turned to Strano + Pettigrew Design Associates, who helped develop and execute a branding design strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 70% Branding
    • 15% Graphic Design
    • 15% Packaging Design
    Zone TV dynamic channels

    Zone TV dynamic channels

    Zone·TV is redefining the TV viewing environment by delivering a personalized entertainment experience filled with expertly curated, exciting new content.
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    Jenny Betts London branding +...

    Jenny Betts London branding +...

    Jenny Betts London is a luxury home fragrance brand based out of London in the UK. 
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    The Tannk Clothing Co.

    The Tannk Clothing Co.

    Founded by philanthropist, entrepreneur, author and mother Anita Okoye, the Tannk Clothing Company is a children’s apparel company with an unwavering dedication and commitment to helping improve the lives of African...
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    The Walper Hotel Look Book

    The Walper Hotel Look Book

    The Walper Hotel is a luxurious, boutique hotel situated in the heart of Kitchener. Built in 1893, The Walper was meticulously restored in 2017 with no design detail overlooked. From the finest rugs and curated wallpaper...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Montréal, Canada

    Brandlucent brings brands to the next level with branding design, having done so for companies like FlightHUB and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this Montreal-based firm offers an emphasis on branding that leads to sales.

    One example of Brandlucent’s experience is their work for ecommerce companies looking to brand themselves more effectively without breaking the bank. Brandlucent helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand identity.

    SERVICES
    • 100% Branding
    Turbulent - Improbable impact

    Turbulent - Improbable impact

    How to define a company like Turbulent? Their creativity and tech expertise had gained them accolades and record-breaking achievements. Yet, the collective DNA that ran through the company veins was elusive.  We were up...
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    RewardOps - Supercharge Engagement

    RewardOps - Supercharge Engagement

    RewardOps is an engagement commerce company that is using their trailblazing technology to lead a revolution in engagement, maximizing value for consumers everywhere.What we did:Brand Strategy - Brand Identity - Website...
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    Invero - Cultivate Innovation

    Invero - Cultivate Innovation

    Invero is a strategic digital innovation company helping forward-thinking businesses transform and build for what’s possible.What we did:Brand Strategy - Brand Identity - Brand Naming - Website Architecture - Website...
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    Yaksa - Bring It

    Yaksa - Bring It

    Yaksa is a team of digital advisors and partners for enterprise growth, working with clients to maximize investment and ensure long term success.⁠⁠⁠⁠What we did:⁠⁠Brand Strategy - Brand Identity - Social media...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    Branding development has become one of the most essential needs for modern brands of all types, and Massive Media has become one of the most trusted providers of brand design in the world for brands who need it done right. Based in Vancouver, Massive Media helps brands improve the uniqueness of their brand voice when nothing short of success will do.

    Staples needed to improve their ability to reach customers effectively. So they turned to Massive Media, who leveraged their years of expertise to deliver branding expertise that led to measurable results almost immediately, resulting in not only excellent client feedback but repeat work.

    SERVICES
    • 40% Branding
    • 40% Web Design
    • 10% E-Commerce Development
    • 10% Other
    Agency Reel | 2020

    Agency Reel | 2020

    Take a look at a few of the projects we've worked on recently.
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    Local Public Eatery

    Local Public Eatery

    Local was ready to step into the family's category-defining legacy and had their sights set on continued southward expansion into the US. To support these big dreams, they tasked Massive with crafting an online experience...
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    Eden Empire – Web Design &...

    Eden Empire – Web Design &...

    Our partnership with Eden and Quietly brings the brand’s emotion to centre stage with a .com that embraces storytelling as its strategic foundation. More than a product site, Eden Empire is where cannabis culture...
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    Vancouver Opera's Digital Overhaul

    Vancouver Opera's Digital Overhaul

    VO has always believed that its love for Opera and, to a stronger extent, the arts community, is the principle around which its entire brand philosophy should pivot.As such, in 2017 VO made the bold move to change its...
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  • 4
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    Montreal, Canada

    Sid Lee has provided advertising and marketing solutions for huge names like The North Face as well as dozens of enterprise clients around the world. This Montreal-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Honda needed a powerful way to supercharge their strategy, they turned to Sid Lee. Sid Lee completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 15% Advertising
    • 45% Other
    We The North

    We The North

    We The North isn’t just a campaign. It’s an example of how an identity-shaping truth can spark a brand crusade and ultimately get firmly rooted in the culture of not just a city, but a whole country.    We...
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    Moët & Chandon - Greatness Since...

    Moët & Chandon - Greatness Since...

    Stella Artois' goal was to become the beer synonymous with progressive dining experiences, so we helped them create their largest every proprietary experience platform called Le Savoir. The platform stretched from a...
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    The North Face - Question Madness

    The North Face - Question Madness

    The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today's explorers are often misunderstood. We needed to change people's perceptions. Question Madness challenges...
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    WSP - Brand Identity

    WSP - Brand Identity

    Finding a shared conviction: the secret to a successful brand strategy for consolidated businesses. For nearly a decade, WSP — an international consulting firm for professional engineering services — focused on...
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  • 5
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    Freelancer
    LOCATION:
    Vancouver, Canada

    Brand identity has become one of the most essential needs for modern brands of all types, and Aqomi has become one of the most trusted providers of branding services in the world for brands who need it done right. Based in Vancouver, Aqomi helps brands increase brand awareness when nothing short of success will do.

    DHD needed to improve their ability to create a brand profile. So they turned to Aqomi, who leveraged their years of expertise to deliver brand identity development that led to measurable results almost immediately, resulting in not only excellent client feedback but repeat work.

    SERVICES
    • 65% Branding
    • 20% Advertising
    • 15% Web Design
    DHD Surfboards

    DHD Surfboards

    DHD Surfboards came to us looking for an adventurous brand that resonated with their target audience. We helped them with brand positioning and strategy and created a sexy look-and-feel. Our scope included items like...
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    Truck Ridge

    Truck Ridge

    We helped Truck Ridge create a brand and custom website for their vehicle financing business.The was creating a high end, trustworthy brand that resonated with their target customers. We helped them achieve not only that...
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    Pânsâwân

    Pânsâwân

    We created this brand and packaging concept for Pânsâwân, one of the first businesses to commercially sell the First Foods of Canada.  What we love about Pânsâwân brand is that it’s artistic and rich in...
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    Bitwin Online Bitcoin Casino

    Bitwin Online Bitcoin Casino

      When BitWin reached out to us for help with their casino branding, design, and interface we were more than thrilled. The direction we took was one of a darker, more aggressive feel for the graphical elements and...
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  • 6
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Edmonton, Canada

    Lift Interactive Inc., based in Canada, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. Lift Interactive Inc. improves brands ability to deliver their message to consumers by helping them improve their brand identity with targeted brand identity work that follows contemporary trends.

    When their client needed a powerful way to supercharge their brand development strategy, they turned to Lift Interactive Inc.. Lift Interactive Inc. delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 60% UX/UI Design
    • 30% Advertising
    • 10% Branding
    USAFacts.org | Website Redesign

    USAFacts.org | Website Redesign

    When USAFacts began work with us, their vision was clear: help U.S. citizens make informed decisions and engage in fact-based discussions. Through a structured and collaborative process, we helped them reinvent their site...
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    Amaze Media Labs | Brand & Website

    Amaze Media Labs | Brand & Website

    Amaze Media labs works with brands to build engaged communities. The team brings their rich experience to branded podcasts, live-streaming, and immersive experiences. The new Amaze logo reflects the company's diverse...
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    Edmonton Commonwealth Walkway |...

    Edmonton Commonwealth Walkway |...

    Edmonton’s Commonwealth Walkway travels for 10 kilometres through the North Saskatchewan River Valley. Medallions displaying Her Majesty, Queen Elizabeth II’s personal monogram have been carefully placed along the...
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    Lift Interactive - Video Reel

    Lift Interactive - Video Reel

    One of the best ways to tell your story is through compelling video and thoughtful photography. As mobile technology and bandwidth have evolved, online video continues to grow by leaps and bounds. A well-produced digital...
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  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Toronto, Canada

    KRFTWRK has provided UX and UI design solutions for huge names like Sigma Systems as well as dozens of enterprise clients around the world. This Canada based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Quiznos needed a powerful way to supercharge their UX design, they turned to KRFTWRK. KRFTWRK completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 30% UX/UI Design
    • 25% Branding
    • 15% Content Marketing
    • 30% Other
    Securter

    Securter

    We’ve worked with the team at Securter to create branding and website design for a fintech startup. Inspired by minimalist, corporate lines, the website evokes a sense of security while preserving its innovative...
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    Brock Windows PPC

    Brock Windows PPC

    Brock Doors & Windows is recognized as an expert in vinyl windows and doors in the Greater Toronto Area and Simcoe County. We collaborated with their team to build a growth marketing strategy focused on driving...
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    Ruksack UI UX Design

    Ruksack UI UX Design

     We worked with Techstars winner Rucksack to design a dashboard and google chrome plugin for planning and saving your favorite destinations and collaborating on your next trip.
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    Telecom Website Design

    Telecom Website Design

    We’ve created a new brand identity and website design for a telecom company. The website features a premium vibe with a clean and minimalistic layout, contrasted with large, powerful images and modern typography.  
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  • 8
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Montréal, Canada

    Winning multiple Clutch Awards for the last couple of years, Webgamma’s branding services are trusted by many. Other than their main service line of branding, Webgamma also offers web design and development assistance for companies ranging from startups to enterprises in fields of retail and entertainment.

    Webgamma was subcontracted by Nuage—an online magazine—to help with both their branding and website. Webgamma designed the magazine’s new brand logo, created a platform for their blogs, and developed a cross-platform design for their website with modern UI features.

    SERVICES
    • 35% Branding
    • 30% Web Design
    • 30% Web Development
    • 5% Other
    Branding for Design by Vision

    Branding for Design by Vision

    Project goal Our goal was to create a unique and professional logo. Deliver a brand guide which would allow our client to brand their material as needed. Designed the company logo Developed a strategy for the...
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    Branding for Florian

    Branding for Florian

    Project goal Our goal was to create an identity for the brand. We achieved this through a unique logo and packaging design. Designed the brand logo Developed a strategy for the brand Designed the packaging
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    Website Development and Design...

    Website Development and Design...

    About Roan is a construction company that specializes in bathroom & kitchen renovation. Project Goal Our goal was to design a modern, user-friendly website. Developed a unique & modern website Designed a...
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    Logo Design for Roan

    Logo Design for Roan

    Project Goal Our goal was to design a modern logo, office supplies, and merchandise. Designed the brand logo Developed a strategy for the brand Designed offices supplies and merchandies
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  • 9
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    This established branding company counts major brands like Bluzelle among their clients. Based in Vancouver, Skyrocket Digital brings a bright and impactful approach to each unique enterprise project they take on.

    YYoga creates products for clients around the world. They turned to Skyrocket Digital for a focused strategy that would highlight their unique brand voice and audience. Skyrocket Digital delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 25% Branding
    • 20% Digital Strategy
    • 20% Web Design
    • 35% Other
    Kabuni Brand Strategy

    Kabuni Brand Strategy

    In 2015, we connected with Whole New Home, a marketplace for home professionals. Despite boasting over 20,000 active listings, they were struggling to monetize on subscriptions and discussed with us an idea to pivot the...
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    Minimum Viable Brand for...

    Minimum Viable Brand for...

    For decades, wildfires have been fought using a combination of extensive human resources and helicopters. Robert Atwood and Richard Sullivan saw that drones had the potential to ease the reliance on both. So they designed...
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    Alterna Haircare Web Launch

    Alterna Haircare Web Launch

    Alterna is a premium hair care brand in the USA which uses no harsh ingredients or additives. They have seen considerable success since 1997, and thanks to the beauty of ready-to-go e-commerce templates like Shopify, they...
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    Bluzelle Branding Project

    Bluzelle Branding Project

    Based in Singapore, budding blockchain client Bluzelle approached us for what we do best: a re-brand combined with a web launch, a few months shy of their Initial Coin Offering (ICO) annoucement. We hit the ground...
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  • 10
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Parachute Design Group clients include Wysdom AI, and they specialize in providing a design-centric approach to web design for their clients. With a focus on emphasizing the most vital elements of brand messaging, Parachute Design Group was founded on forward-thinking principles in Toronto.

    When Intact Insurance needed a complete overhaul of their brand approach, they turned to Parachute Design Group. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 40% Web Design
    • 20% Web Development
    • 10% UX/UI Design
    • 30% Other
    Go RVing Canada

    Go RVing Canada

    Custom WordPress website design and development for Canada's top travel and adventure brand.
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    The JUNO Awards

    The JUNO Awards

    Custom WordPress website design, development and database integration for The JUNO Awards – Canada's premier awards for music and entertainment.
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    integrate.AI Website Design

    integrate.AI Website Design

    Custom WordPress website design and development for an AI startup created by ex-Facebook executive, Steve Irvine.
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    McMillan LLP Website Design

    McMillan LLP Website Design

    Custom WordPress website design and search engine marketing strategy for Canada's top business law firm of more than 500 staff.
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  • 11
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Edmonton, Canada

    12 Creative adds value to the brands of their clients by getting results through creative and out-of-the-box marketing solutions. They specialize in branding, digital strategy, and social media marketing for small and mid-market firms in the industries of health care, hospitality, and real estate.

    In one of their projects, 12 Creative partnered with Kimberley Homes, a home builder. 12 Creative provided social media marketing, web design, and branding for the company, as well as the production of a video that showcased their products.

    SERVICES
    • 40% Branding
    • 25% Social Media Marketing
    • 25% Web Design
    • 10% Other
    12 Creative Demo Reel

    12 Creative Demo Reel

    12 Creative Demo Reel
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  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Ottawa, Canada

    This established architectural design company counts major brands like Hyatt among their clients. Based in Canada, Jackpine brings a bright and impactful approach to each unique enterprise project they take on.

    Evergreen creates products for customers around the world. They turned to Jackpine for a focused strategy that would highlight their unique brand voice and audience. Jackpine delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 25% Branding
    • 25% Digital Strategy
    • 25% Marketing Strategy
    Branding and corporate purpose:...

    Branding and corporate purpose:...

    Branding and Corporate Purpose, 2018.
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  • 13
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    What do Karina Le BLanc and Pacific Parklands Foundation have in common? They’ve both turned to Y5 Creative for branding expertise. This Vancouver-based agency has already made major waves with work for enterprise clients and startups alike.

    When iS4 launched a platform targeting their unique users, Y5 Creative analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 25% Branding
    • 25% Graphic Design
    • 10% UX/UI Design
    • 40% Other
    Llamalink Logo Creation

    Llamalink Logo Creation

    Photography - Christine Sinclair

    Photography - Christine Sinclair

    Simply Computing - Shopify Website

    Simply Computing - Shopify Website

    Olive + Wild Branding / Packaging

    Olive + Wild Branding / Packaging

  • 14
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Calgary, Canada

    Flipp Advertising helps clients like Papa Johns and Red Stripe put their best foot forward and tell their story to the world. They specialize in advertising, branding, and marketing strategy for enterprise and mid-market clients.

     

    Working with Brewsters Brewing Company and Restaurant, the Flipp Advertising team helped their organization reinvigorate their brand. From a website redesign to packaging to photography, they helped unite their identity across all touchpoints and bring their love of great beer and killer food across Alberta.

     

    SERVICES
    • 20% Advertising
    • 20% Branding
    • 20% Digital Strategy
    • 40% Other
    Flipp Sizzle Reel

    Flipp Sizzle Reel

    Sit back, relax and watch some of our favourite work that we've created over the years. We've kept it under 2 minutes because we know you're probably super busy.
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    iON United

    iON United

    Using Cybersecurity to Make The World a Better Place. Sevices Provided: Vision Fest Planning Branding/Identity Systems Branded Templates Photography Social Media Strategy Onsite Social Media Management and Content...
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    Canada Malting Co.

    Canada Malting Co.

    Evolving a brand with a century of heritage.Services provided:Brand evolutionBrand book and activationCustom photographyPackaging designPoint of sale folder and product sheetsSocial media and website launchCheck out our...
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    Walden by Genstar

    Walden by Genstar

    Taking a community from a brand to a lifestyle. Services provided: AdvertisingMedia planning PhotographyVideographyPrint ads Social mediaDigital mediaCheck out our case study: https://thinkflipp.com/work/walden/
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  • 15
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Edmonton, Canada

    JaxonLabs has provided branding solutions for huge names like Kiss Corporate Goodbye as well as dozens of enterprise clients around the world. This Canada based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Caliente Construction needed a powerful way to supercharge their strategy, they turned to JaxonLabs. JaxonLabs completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 25% Branding
    • 25% Digital Strategy
    • 25% Search Engine Optimization
    • 25% Other
    Salus Pro Marketing Optimization

    Salus Pro Marketing Optimization

    Over the course of 6 months we worked to lay a solid foundation for their digital marketing. 
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    Do The Hard Things - JaxonLabs...

    Do The Hard Things - JaxonLabs...

    2019 JaxonLabs Campaign
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    Kiss Corporate Goodbye

    Kiss Corporate Goodbye

    Caliente Construction Website

    Caliente Construction Website

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What Are Branding Guidelines?

Brand guidelines are the rules and specifications businesses set for their brand, including their name, logo, colors, fonts, and tone of voice. These guidelines explain how the brand should be portrayed or depicted on a company website, social media channels, via email, or in person.

Brand guidelines are also commonly referred to as a style guide, which designers, marketers, and external stakeholders can use to ensure brand consistency across channels.

Businesses often include branding guidelines on their website for external parties such as journalists or other strategic partners to use in their work when referring to the brand.

Why Do I Need Brand Guidelines?

Businesses need brand guidelines to establish and maintain a unified brand across channels and mediums. Without brand guidelines, a business risks damaging the brand with inconsistent logos, visuals, or messaging.

Brand guidelines guide internal employee communication about the business. Employees involved in email marketing, for example, can use brand guidelines to create email templates that incorporate the company colors and communicate a consistent tone of voice.

Brand guidelines also ensure external parties comply with brand standards and do not falsely depict brand elements on public-facing platforms.

What Do Brand Guidelines Include?

Brand guidelines can be tailored to suit a business’s individual brand and needs, but they typically include the following:

  1. Mission or vision statement
  2. Company name
  3. Logo
  4. Fonts and typography
  5. Brand colors

Most effective brand guidelines include:

  1. A mission or vision statement: A mission statement helps internal and external stakeholders identify the business’s values, priorities, and long-term goals.
  2. The company name: Make sure the company name, correctly spelled is front and center. Brand guidelines should also include details on how to use the company name in print, such as what words to capitalize and how to refer to the brand.
  3. The company logo: Be clear and specific about how the business’s logo should appear in print and online. Logo usage guidelines can include size specifications, colors, and how not to alter the logo.
  4. Company fonts and typography: Some businesses choose to use specific fonts and typography on their websites and in marketing collateral. Documenting these fonts will help in-house designers and agency partners.
  5. Company colors: Company colors are often chosen specifically to reflect the uniqueness of a brand. Brand guidelines will include the business’s primary colors used in the logo, as well as any supporting or secondary colors that the business uses on the website or in other collateral.

Businesses can have a specific page on their website dedicated to their brand guidelines so people can easily find the required information.