May 2021

Best Naming Agencies in Germany

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Germany to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in Germany

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Brooklyn, NY

    Columbia University and Eventbrite count Radish Lab as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With over 6 years of branding experience, this New York-based agency is certainly here to stay.

    Culture Track is a globally recognized leader in cultural innovation, and Radish Lab has provided focused and wide-reaching branding services for the company for the entirety of their working relationship. This includes logo design, iconography, overall brand voice and visuals, and more.

    SERVICES
    • 30% Web Design
    • 20% Branding
    • 20% Digital Strategy
    • 30% Other
    The Tobacco Atlas (6th Edition)...

    The Tobacco Atlas (6th Edition)...

    The Tobacco Atlas has grown to become one of the leading resources on tobacco use and its impact on world health and is now in its sixth edition. After five editions of consistently high-quality publications, the...
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    New Media Advocacy Project...

    The New Media Advocacy Project (aka NMAP) combines legal expertise with cutting-edge communication tools to strengthen human rights and social justice work. NMAP came to Radish with a need for a new brand identity and...
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    Culture Track Website

    Culture Track is a research study on the ever-evolving behaviors and interests of cultural audiences nationwide. Since 2001, LaPlaca Cohen (an advertising, research, and design agency that works with cultural and creative...
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    Deutsche Stiftung Weltbevölkerung...

    Deutsche Stiftung Weltbevölkerung (DSW) is a Berlin-based international development and advocacy organization focused on universal access to sexual and reproductive health and rights. In 2017, DSW engaged Radish to...
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  • 2
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berlin, Germany

    Startling counts impressive brands like Scandinavian insurance giant, Safetown, among their key clients. So it’s no wonder that this Berlin-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their branding success comes from Dacha Media, a journalistic and editing services brand. Startling helped them revitalize their brand to stand out in a crowded market and leave a powerful impression on more clients and leads than ever before.

    SERVICES
    • 40% Branding
    • 10% Content Marketing
    • 10% Graphic Design
    • 40% Other

    New logo, visual identity and web...

    DACHA MEDIA provides consulting, journalistic and editorial services for international clients seeking to maximize their exposure to English speakers. The company was founded in 2015 in Berlin by journalists with years of...
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    New logo and identity system for...

    Safetown is an online Scandinavian insurance brand that launched in 2017 and specializes primarily in car insurance. Operating across Norway, Denmark and Sweden, Safetown redefines the insurance industry by introducing...
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  • 3
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berlin, Germany

    studio~humm counts impressive brands like Oracle and Solvemate among their key clients. So it’s no wonder that this Berlin-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their branding success comes from EyeEm, a visual platform with over 20 million active creators. studio~humm helped them revitalize their brand to stand out in a crowded market and leave a powerful impression on more creators and consumers than ever before.

    SERVICES
    • 35% Branding
    • 35% Web Design
    • 15% UX/UI Design
    • 15% Other

    Pioneers ~ Branding + Web Design

    Pioneers is a retail marketing agency. When they opened a Berlin branch, they decided it was also time for a brand refresh. We simplified their identity with a new name and website. Their work is visual in nature—and...
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    Creathor ~ Branding + Web Design

    We redesigned Creathor's visual language from scratch, positioning them as a premium investor with an attractive modern appearance and website. Their new visual language scales from photography to offline materials.
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    Cara Care ~ Branding + Web Design

    Cara Care has created a digital treatment for the common Irritable Bowel Syndrome. We created a new branding for the health startup, designed their new website and UI patterns for their app. The new brand doesn’t just...
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    Lipis Advisors ~ Branding + Web...

    When companies grow too quickly, sometimes the brand gets left behind. We brought this fast-growing payments consultancy up to speed with an updated brand, a new website, and custom photography.
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berlin, Germany

    Subtropen Brand New Worlds is a Berlin-based agency focused on helping brands increase brand perception with branding. With clients that include METRONOM and a long list of successes in a range of industries, Subtropen Brand New Worlds has already made a name for itself as a go-to source for expert branding.

    When Oply Carsharing needed a powerful way to boost brand awareness, Subtropen Brand New Worlds leveraged their expertise to deliver a robust branding strategy that would meet their clients KPIs and boost their bottom line along the way. The result was stellar client feedback and a successful job from start to finish.

    SERVICES
    • 50% Branding
    • 25% UX/UI Design
    • 25% Web Design

    G2K Group - Company Rebrand

    For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the...
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    Brand Development & Market Entry...

    Trade Republic is Germany’s first free-of-charge mobile broker — what an achievement.In close collaboration with the Trade Republic team, we developed the brand identity, brand messaging, the planning and execution of...
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    Branding & Packaging for Voucher...

    Atento.me added the wow to vouchers:— fully local— always exchangeable— easy to send, awesome to receive— super easy to manage for local shopsAnd our team added a sweet branding, packaging and product design...
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    Branding & Webdesign for METRONOM

    Already before we founded our company, we developed with our partner agency TROPEN the whole branding of the METRO daughter. We were involved in brand strategy, the whole visual identity, planning and execution of the...
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  • 5
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Heraldist & Wondermarks San Francisco is a marketing strategy agency that helps a wide range of organizations as they seek to engineer brand perception. Since their launch in the U.S., Heraldist & Wondermarks San Francisco has helped everything from enterprise clients to brand-new startups as they strive to improve their marketing capabilities.

    When Alphablock was looking for an agency that would support their need to create a brand identity from scratch, they turned to Heraldist & Wondermarks San Francisco, who helped develop and execute a marketing strategy and brand identity that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 30% Marketing Strategy
    • 25% Advertising
    • 25% Branding
    • 20% Other

    Appnomic | Brand Identity

    NEW BRAND NAME, NEW LOGO, NEW WEBSITE, NEW CORPORATE ID   Once we finalized the re-thinking of the Product Value proposition, the whole visual identity had to be redesigned to fit the new strategic approach.   We...
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    Plum Lending San Francisco |...

    Plum Lending helps owners buy, refinance and make better investment decisions
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    Endava | Social Media Campaign

    A SOCIAL MEDIA CAMPAIGN THAT HELPS A TECH COMPANY SHOW THEY UNDERSTAND BUSINESS Endava is a London-based tech company with more than 5000 employees around the world. They were facing strong competition from global giants...
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    Cognizant | Brand Campaign

    HOW DO YOU FIND & HIRE THE DEVELOPERS WHO REALLY WANT TO BUILD AMAZING STUFF? Tech company Cognizant was the organizer of Programmers Week, an event meant to bring in one place the most ambitious and talented...
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  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    250 - 999
    LOCATION:
    Hamburg, Germany

    With a passion for both strategy and design, Scholz & Friends has provided advertising work for clients like Opel. Based in Poland, Scholz & Friends brings a long history of success to each project they complete.

    When Henkel was just a new brand looking to make an impact, Scholz & Friends crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Scholz & Friends designers and strategists.

    SERVICES
    • 35% Advertising
    • 30% Public Relations
    • 20% Branding
    • 15% Other

    UMPARKEN IM KOPF (U-TURN IN YOUR...

    Conventional, petit bourgeois, unimaginative … that is how Opel was perceived at the beginning of the new millennium. Image approval rates and sales figures have been declining for decades; even positive product...
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  • 7
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    München, Germany

    What do Adidas and BMW have in common? They’ve both turned to MILLHAUS for marketing strategy expertise. This Munich-based agency has already made major waves with work for enterprise clients and startups alike.

    When FC Bayern launched a platform targeting their unique users, MILLHAUS analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Advertising
    • 20% Branding
    • 20% Marketing Strategy
    • 40% Other

    Red Bull - Arcade Run

    Development of a novel video concept for Red Bull designed to reach a young target audience through as viral a distribution method as possible. Within a very short period of time the clip, featuring freerunner Jason...
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    BMW - BMW X1 K2 Powderride

    Comprehensive concept development intended to attract attention to the BMW X1 amongst a young target audience with an affinity for freeriding. This was achieved through partnership with the renowned sporting equipment...
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    FC Bayern München Basketball -...

    Development of concept, key visual and activation ideas for sales support. The 2018/2019 basketball season enters a decisive phase with the playoffs. FC Bayern starts as the clear favourite in the knockout matches, but...
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    HIGH FIVE e.V. - Our CSR project

    HIGH FIVE is a non-profit association initiated by Millhaus employees and dedicated to supporting children and young people. The concept of HIGH FIVE is based on the conviction that sport – and in particular sports...
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