May 2022

Best Naming Agencies in Germany

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Germany to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in Germany

  • 1
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Berlin, Germany

    Mirage is an independent strategy, design & communications agency based in Berlin and was founded in 2020. They have about 50 employees that offer branding, advertising, and web design to small to mid-market businesses mainly focusing on advertising & marketing, business services, and media industries.

    Mirage was hired to conduct a consumer research and marketing strategy for a media company. This involves conducting interviews to reach conclusions about the client's target audience and they supported content creation efforts for the campaign. The campaign resulted in a $240,000 increase in sales. About 80% of the target audience responded positively to the messaging. Mirage was a highly invested, driven group that consistently shared new insights with the client. Customers can expect a true partnership.

    SERVICES
    • 40% Branding
    • 20% Advertising
    • 10% Graphic Design
    • 30% Other
    Taste Java

    Taste Java

    Taste Java is the critically acclaimed bar & restaurant from Villa Borobudur Resort. Located in the resort, next to Villa Mahayana, on the slopes of the Javanese Menoreh mountains in Indonesia, overlooking the...
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    Yellowstone Development

    Yellowstone Development

    Yellowstone Development is a multidirectional estate-development company based in Chelyabinsk, Russia. It specialises in the creation of sustainable capitalisation concepts for real estate projects. The company is focused...
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    Klein Media

    Klein Media

    Klein Media is a data-driven, digitally-focused agency based in the heart of Amsterdam. This progressive initiative is formed by a collective of hands-on achievers who want to make an impact by delivering cutting-edge...
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    Specter

    Specter

    Specter is a leading contemporary art initiative representing a roster of both emerging- and established artists, and is providing extensive art advisory services for a select clientele. Based in Berlin, Amsterdam and...
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  • 2
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berlin, Germany

    studio~humm counts impressive brands like Oracle and Solvemate among their key clients. So it’s no wonder that this Berlin-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their branding success comes from EyeEm, a visual platform with over 20 million active creators. studio~humm helped them revitalize their brand to stand out in a crowded market and leave a powerful impression on more creators and consumers than ever before.

    SERVICES
    • 35% Branding
    • 35% Web Design
    • 15% UX/UI Design
    • 15% Other
    Applica ~ Branding + Web Design

    Applica ~ Branding + Web Design

    Applica’s powerful software can decode and comprehend any type of document. We made sure their brand looks equally impressive: With an identity and web design that communicates directly what the company is about and...
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    Cara Care ~ Branding + Web Design

    Cara Care ~ Branding + Web Design

    Cara Care has created a digital treatment for the common Irritable Bowel Syndrome. We created a new branding for the health startup, designed their new website and UI patterns for their app. The new brand doesn’t just...
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    Creathor ~ Branding + Web Design

    Creathor ~ Branding + Web Design

    We redesigned Creathor's visual language from scratch, positioning them as a premium investor with an attractive modern appearance and website. Their new visual language extends from photography to offline materials.
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    Pioneers ~ Branding + Web Design

    Pioneers ~ Branding + Web Design

    Pioneers is a retail marketing agency. When they opened a Berlin branch, they decided it was also time for a brand refresh. We simplified their identity with a new name and website. Their work is visual in nature—and...
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Hamburg, Germany

    AYLAB is a branding agency that designs with analytics located in Germany and was founded in 2019. They have about 10 employees that specialize in visual branding, brand strategy, brand management, storytelling, social content, and web design for small to enterprise clients focusing on e-commerce, consumer products & services, and automotive industries.

    RapDev.io hired AYLAb to provide their technology software startup with marketing, social media, and branding services. Thanks to AYLAB, the client has seen an increase in social media engagement, and most of their website traffic comes from blog links embedded in LinkedIn posts as the team published and tracks analytics on the client’s blog and post a variety of online media content. 

    SERVICES
    • 40% Branding
    • 20% Digital Strategy
    • 20% Social Media Marketing
    • 20% Other
    Tech Startup Social Media

    Tech Startup Social Media

    Part of a whole branding project, this tech startup in Boston trusted AYLAB to be by their side as they grow from a 3-man show to a 40+ business in just under 2 years. We are responsible for the brand identity, building...
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    Gym Digital Branding

    Gym Digital Branding

    A crossfit gym had a plan to expand -working with AYLAB, we developed a new identity, strategic branding plan (advertising and marketing) and a new journey that both, existing and new users enjoyed experiencing across...
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    Flower Exporter Digital Branding

    Flower Exporter Digital Branding

    Part of a whole rebranding project based out of Nairobi, Kenya: Azalea Blooms' Website is one element we invested our focus into developing. Head to our website to see more details! https://www.aylab.de/project/azalea-blooms
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    Local Print Ads

    Local Print Ads

    Hamburg - the city of rain. Handless is a brand that was brought to life with the intention to solve an issue every Hamburger has heard of... the inconvenience of rain. The ads are only one part of the collaboration...
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  • 4
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berlin, Germany

    Startling counts impressive brands like Scandinavian insurance giant, Safetown, among their key clients. So it’s no wonder that this Berlin-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their branding success comes from Dacha Media, a journalistic and editing services brand. Startling helped them revitalize their brand to stand out in a crowded market and leave a powerful impression on more clients and leads than ever before.

    SERVICES
    • 70% Branding
    • 10% Graphic Design
    • 10% Logo
    • 10% Other
    New logo, visual identity and web...

    New logo, visual identity and web...

    DACHA MEDIA provides consulting, journalistic and editorial services for international clients seeking to maximize their exposure to English speakers. The company was founded in 2015 in Berlin by journalists with years of...
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    New logo and identity system for...

    New logo and identity system for...

    Safetown is an online Scandinavian insurance brand that launched in 2017 and specializes primarily in car insurance. Operating across Norway, Denmark and Sweden, Safetown redefines the insurance industry by introducing...
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  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berlin, Germany

    Subtropen Brand New Worlds is a Berlin-based agency focused on helping brands increase brand perception with branding. With clients that include METRONOM and a long list of successes in a range of industries, Subtropen Brand New Worlds has already made a name for itself as a go-to source for expert branding.

    When Oply Carsharing needed a powerful way to boost brand awareness, Subtropen Brand New Worlds leveraged their expertise to deliver a robust branding strategy that would meet their clients KPIs and boost their bottom line along the way. The result was stellar client feedback and a successful job from start to finish.

    SERVICES
    • 50% Branding
    • 25% UX/UI Design
    • 25% Web Design
    G2K Group - Company Rebrand

    G2K Group - Company Rebrand

    For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the...
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    Brand Development & Market Entry...

    Brand Development & Market Entry...

    Trade Republic is Germany’s first free-of-charge mobile broker — what an achievement. In close collaboration with the Trade Republic team, we developed the brand identity, brand messaging, the planning and execution...
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    Branding & Packaging for Voucher...

    Branding & Packaging for Voucher...

    Atento.me added the wow to vouchers:— fully local— always exchangeable— easy to send, awesome to receive— super easy to manage for local shops And our team added a sweet branding, packaging and product design...
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    Branding & Webdesign for METRONOM

    Branding & Webdesign for METRONOM

    Already before we founded our company, we developed with our partner agency TROPEN the whole branding of the METRO daughter. We were involved in brand strategy, the whole visual identity, planning and execution of the...
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  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Düsseldorf, Germany

    Digitalyze is a creative digital agency based in Germany and was founded in 2017. They have about 10 employees that offer branding, graphic design, web design, digital development, and online marketing to small to mid-sized businesses that focuses on advertising & marketing, business services, and healthcare & medical industries.

    MIMO GmbH hired Digitalyze to develop a WorPress website and provide branding and design services for their entertainment company as well as assisting the client in identifying effective market strategies. Clients, stakeholders, and executive staff were quick to approve of the site's efficient and service-oriented look and thanks to Digitalyze's branding and development efforts, the platform secured a monthly traffic boost. The team was highly professional and the project management was impressive.

    SERVICES
    • 20% Branding
    • 20% Graphic Design
    • 20% Web Design
    • 40% Other
    USTA Soundsystem - SIDO & DJ Desue

    USTA Soundsystem - SIDO & DJ Desue

    PROJECT OVERVIEW Sido & Dj Desue are Usta Soundsystem. Germany, Austria and Switzerland! OUR SERVICES Branding graphic design social media
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    Sports eXcellence Group

    Sports eXcellence Group

    PROJECT OVERVIEW The newly founded sports eXcellence Group is launching as one of Germany's largest consulting agencies - its players have a total market value of over 80 million euros. Clients include Bundesliga...
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    ProPlacement - Digital Recruitment

    ProPlacement - Digital Recruitment

    ProPlacement is one of the leading providers of specialized personnel consulting and IT recruitment. With around 30 employees and two locations with headquarters in Düsseldorf and Dortmund, Germany. Pro Placement offers...
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  • 7
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    250 - 999
    LOCATION:
    Hamburg, Germany

    With a passion for both strategy and design, Scholz & Friends has provided advertising work for clients like Opel. Based in Poland, Scholz & Friends brings a long history of success to each project they complete.

    When Henkel was just a new brand looking to make an impact, Scholz & Friends crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Scholz & Friends designers and strategists.

    SERVICES
    • 35% Advertising
    • 30% Public Relations
    • 20% Branding
    • 15% Other
    UMPARKEN IM KOPF (U-TURN IN YOUR...

    UMPARKEN IM KOPF (U-TURN IN YOUR...

    Conventional, petit bourgeois, unimaginative … that is how Opel was perceived at the beginning of the new millennium. Image approval rates and sales figures have been declining for decades; even positive product...
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Berlin, Germany

    Columbia University and Eventbrite count Radish Lab as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With over 6 years of branding experience, this New York-based agency is certainly here to stay.

    Culture Track is a globally recognized leader in cultural innovation, and Radish Lab has provided focused and wide-reaching branding services for the company for the entirety of their working relationship. This includes logo design, iconography, overall brand voice and visuals, and more.

    SERVICES
    • 30% Web Design
    • 20% Branding
    • 20% Digital Strategy
    • 30% Other
    The Tobacco Atlas (6th Edition)...

    The Tobacco Atlas (6th Edition)...

    The Tobacco Atlas has grown to become one of the leading resources on tobacco use and its impact on world health and is now in its sixth edition. After five editions of consistently high-quality publications, the American...
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    New Media Advocacy Project...

    New Media Advocacy Project...

    The New Media Advocacy Project (aka NMAP) combines legal expertise with cutting-edge communication tools to strengthen human rights and social justice work. NMAP came to Radish with a need for a new brand identity and...
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    Culture Track Website

    Culture Track Website

    Culture Track is a research study on the ever-evolving behaviors and interests of cultural audiences nationwide. Since 2001, LaPlaca Cohen (an advertising, research, and design agency that works with cultural and creative...
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    Deutsche Stiftung Weltbevölkerung...

    Deutsche Stiftung Weltbevölkerung...

    Deutsche Stiftung Weltbevölkerung (DSW) is a Berlin-based international development and advocacy organization focused on universal access to sexual and reproductive health and rights. In 2017, DSW engaged Radish to help...
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  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    München, Germany

    What do Adidas and BMW have in common? They’ve both turned to MILLHAUS for marketing strategy expertise. This Munich-based agency has already made major waves with work for enterprise clients and startups alike.

    When FC Bayern launched a platform targeting their unique users, MILLHAUS analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Advertising
    • 20% Branding
    • 20% Marketing Strategy
    • 40% Other
    Red Bull - Arcade Run

    Red Bull - Arcade Run

    Development of a novel video concept for Red Bull designed to reach a young target audience through as viral a distribution method as possible. Within a very short period of time the clip, featuring freerunner Jason Paul...
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    BMW - BMW X1 K2 Powderride

    BMW - BMW X1 K2 Powderride

    Comprehensive concept development intended to attract attention to the BMW X1 amongst a young target audience with an affinity for freeriding. This was achieved through partnership with the renowned sporting equipment...
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    FC Bayern München Basketball -...

    FC Bayern München Basketball -...

    Development of concept, key visual and activation ideas for sales support. The 2018/2019 basketball season enters a decisive phase with the playoffs. FC Bayern starts as the clear favourite in the knockout matches, but of...
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    HIGH FIVE e.V. - Our CSR project

    HIGH FIVE e.V. - Our CSR project

    HIGH FIVE is a non-profit association initiated by Millhaus employees and dedicated to supporting children and young people. The concept of HIGH FIVE is based on the conviction that sport – and in particular sports that...
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  • 10
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    München, Germany

    SGK is a global packaging and brand experience company based in the UK and was founded in 1953. They have more than 1000 employees globally that specialize in branding, content marketing, and advertising to mid-market and enterprise clients mainly focusing on consumer products & services, e-commerce, and arts, entertainment & music industries.

    Sartorius Stedim Biotech hired SGK to rebrand their biotech company's existing product marketing assets involving their application notes, datasheets, guides, brochures, and other collateral. SGK rebranded 4,500 of the client's marketing materials within one year. Their commitment to adjust and react immediately to our demands was impressive.

    SERVICES
    • 20% Branding
    • 20% Content Marketing
    • 10% Advertising
    • 50% Other
    FMCG/CPG

    FMCG/CPG

    World renowed FMCG/CPG businesses have been partnering with SGK for over 75 years.  From idea to implementation, SGK delivers award winning packaging solutions and brand experiences that give brands the freedom to speak...
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    Retail

    Retail

    Such is our experience and reputation that the world’s leading retailers to look at SGK to invigorate and innovate around the consumer experience in physical or digital form. Our experience in the retail sector is truly...
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    Travel & Hospitality

    Travel & Hospitality

    SGK has unapparelled experience in the travel and hospitality industry having worked with industry leaders for decades. Through our human-centred approach we have built a deep understanding of the travelling consumer's...
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    Fintech & Finance

    Fintech & Finance

    SGK understands the finance customer and how to communicate with them. Delivering stories and experiences that engage beyond simple numbers and products. Excelling at this concept is something that many in the fintech and...
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