September 2022

Best Naming Agencies in Germany

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Germany to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in Germany

  • 1
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Berlin, Germany

    Mirage is an independent strategy, design & communications agency based in Berlin and was founded in 2020. They have about 50 employees that offer branding, advertising, and web design to small to mid-market businesses mainly focusing on advertising & marketing, business services, and media industries.

    Mirage was hired to conduct a consumer research and marketing strategy for a media company. This involves conducting interviews to reach conclusions about the client's target audience and they supported content creation efforts for the campaign. The campaign resulted in a $240,000 increase in sales. About 80% of the target audience responded positively to the messaging. Mirage was a highly invested, driven group that consistently shared new insights with the client. Customers can expect a true partnership.

    SERVICES
    • 40% Branding
    • 20% Graphic Design
    • 10% Packaging Design
    • 30% Other
    Klein Media

    Klein Media

    Klein Media is a data-driven, digitally-focused agency based in the heart of Amsterdam. This progressive initiative is formed by a collective of hands-on achievers who want to make an impact by delivering cutting-edge...
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    Ancar S

    Ancar S

    Case in progress.
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    Specter

    Specter

    Specter is a leading contemporary art initiative representing a roster of both emerging- and established artists, and is providing extensive art advisory services for a select clientele. Based in Berlin, Amsterdam and...
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    Taste Java

    Taste Java

    Taste Java is the critically acclaimed bar & restaurant from Villa Borobudur Resort. Located in the resort, next to Villa Mahayana, on the slopes of the Javanese Menoreh mountains in Indonesia, overlooking the...
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  • 2
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berlin, Germany

    studio~humm counts impressive brands like Oracle and Solvemate among their key clients. So it’s no wonder that this Berlin-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their branding success comes from EyeEm, a visual platform with over 20 million active creators. studio~humm helped them revitalize their brand to stand out in a crowded market and leave a powerful impression on more creators and consumers than ever before.

    SERVICES
    • 35% Branding
    • 35% Web Design
    • 15% UX/UI Design
    • 15% Other
    Sir Ludovic ~ Branding + Website

    Sir Ludovic ~ Branding + Website

    We developed a new tone of voice and digital design system that enabled the brand to reflect its luxury positioning and shine through the screen. Despite boasting a showroom in the capital’s premiere 5-star hotel and...
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    EyeEm ~ Branding + Content

    EyeEm ~ Branding + Content

    Berlin-based photography startup EyeEm was looking to expand its brand presence in the digital medium so it could keep up with its scaling business and communication initiatives. From project branding to landing pages and...
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    ConnectPay ~ UI Design

    ConnectPay ~ UI Design

    We created the interface for an online payments service and supervised the development of the dashboard. The work included design of the product's user flow and interaction patterns.
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Hamburg, Germany

    AYLAB is a branding agency that designs with analytics located in Germany and was founded in 2019. They have about 10 employees that specialize in visual branding, brand strategy, brand management, storytelling, social content, and web design for small to enterprise clients focusing on e-commerce, consumer products & services, and automotive industries.

    RapDev.io hired AYLAb to provide their technology software startup with marketing, social media, and branding services. Thanks to AYLAB, the client has seen an increase in social media engagement, and most of their website traffic comes from blog links embedded in LinkedIn posts as the team published and tracks analytics on the client’s blog and post a variety of online media content. 

    SERVICES
    • 30% Web Design
    • 30% Branding
    • 30% Digital Strategy
    • 10% Other
    Cosmetics Brand Development

    Cosmetics Brand Development

    A private initiative targetting the future generations, V, the brand understanding true individuality was conceptualized and designed right in the heart of Hamburg, Germany. V intelligently brought together two of the...
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    Hair Salon Branding & eShop

    Hair Salon Branding & eShop

    Creating a distinct e-commerce experience to help this legacy salon establish roots in the digital space. For more: https://www.aylab.de/project/hairfantastic
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    Lawyer Website

    Lawyer Website

    Motei & Associates is a law firm based out of Dubai, UAE. The task was to refurbish the website with a new brand identity and a better user experience. Head to our website to see more details! https://www.aylab...
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    Local Print Ads

    Local Print Ads

    Hamburg - the city of rain. Handless is a brand that was brought to life with the intention to solve an issue every Hamburger has heard of... the inconvenience of rain. The ads are only one part of the collaboration...
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  • 4
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berlin, Germany

    Startling counts impressive brands like Scandinavian insurance giant, Safetown, among their key clients. So it’s no wonder that this Berlin-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their branding success comes from Dacha Media, a journalistic and editing services brand. Startling helped them revitalize their brand to stand out in a crowded market and leave a powerful impression on more clients and leads than ever before.

    SERVICES
    • 70% Branding
    • 10% Graphic Design
    • 10% Logo
    • 10% Other
    New logo and identity system for...

    New logo and identity system for...

    Safetown is an online Scandinavian insurance brand that launched in 2017 and specializes primarily in car insurance. Operating across Norway, Denmark and Sweden, Safetown redefines the insurance industry by introducing...
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    New logo, visual identity and web...

    New logo, visual identity and web...

    DACHA MEDIA provides consulting, journalistic and editorial services for international clients seeking to maximize their exposure to English speakers. The company was founded in 2015 in Berlin by journalists with years of...
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  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berlin, Germany

    Subtropen Brand New Worlds is a Berlin-based agency focused on helping brands increase brand perception with branding. With clients that include METRONOM and a long list of successes in a range of industries, Subtropen Brand New Worlds has already made a name for itself as a go-to source for expert branding.

    When Oply Carsharing needed a powerful way to boost brand awareness, Subtropen Brand New Worlds leveraged their expertise to deliver a robust branding strategy that would meet their clients KPIs and boost their bottom line along the way. The result was stellar client feedback and a successful job from start to finish.

    SERVICES
    • 50% Branding
    • 25% Web Design
    • 25% UX/UI Design
    Heimathafen Neukölln — Webdesign...

    Heimathafen Neukölln — Webdesign...

    Heimathafen Neukölln is the well-known theatre in Berlin. We planned, designed and developed the new website.  With the new website we wanted to solve two main issues:— it should be very easy to handle for the team—...
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    Branding for newly founded Online...

    Branding for newly founded Online...

    We developed the whole branding for the new online marketing agency MONSOON, which was founded in the beginning of 2019. MONSOON stands for purpose-driven growth of their customers and for the change, which comes with...
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    Branding & Webdesign for Online...

    Branding & Webdesign for Online...

    Bottle Rocket — what does that mean? 
Full throttle towards intoxication? Hangovers as big as an astronaut’s helmet? The NASA of booze? It’s neither of them — because Bottle Rocket is about authentic and classy...
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    Visual Identity for Real Estate...

    Visual Identity for Real Estate...

    Großmann & Köhn: The joint venture for new, innovative real estate needed a new Branding, a new website and an "easy to handle-template" for exposés. We took care of the whole process from planning the brand...
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  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Düsseldorf, Germany

    Digitalyze is a creative digital agency based in Germany and was founded in 2017. They have about 10 employees that offer branding, graphic design, web design, digital development, and online marketing to small to mid-sized businesses that focuses on advertising & marketing, business services, and healthcare & medical industries.

    MIMO GmbH hired Digitalyze to develop a WorPress website and provide branding and design services for their entertainment company as well as assisting the client in identifying effective market strategies. Clients, stakeholders, and executive staff were quick to approve of the site's efficient and service-oriented look and thanks to Digitalyze's branding and development efforts, the platform secured a monthly traffic boost. The team was highly professional and the project management was impressive.

    SERVICES
    • 20% Graphic Design
    • 20% Web Design
    • 20% Branding
    • 40% Other
    ProPlacement - Digital Recruitment

    ProPlacement - Digital Recruitment

    ProPlacement is one of the leading providers of specialized personnel consulting and IT recruitment. With around 30 employees and two locations with headquarters in Düsseldorf and Dortmund, Germany. Pro Placement offers...
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    Sports eXcellence Group

    Sports eXcellence Group

    PROJECT OVERVIEW The newly founded sports eXcellence Group is launching as one of Germany's largest consulting agencies - its players have a total market value of over 80 million euros. Clients include Bundesliga...
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    USTA Soundsystem - SIDO & DJ Desue

    USTA Soundsystem - SIDO & DJ Desue

    PROJECT OVERVIEW Sido & Dj Desue are Usta Soundsystem. Germany, Austria and Switzerland! OUR SERVICES Branding graphic design social media
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  • 7
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    250 - 999
    LOCATION:
    Hamburg, Germany

    With a passion for both strategy and design, Scholz & Friends has provided advertising work for clients like Opel. Based in Poland, Scholz & Friends brings a long history of success to each project they complete.

    When Henkel was just a new brand looking to make an impact, Scholz & Friends crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Scholz & Friends designers and strategists.

    SERVICES
    • 35% Advertising
    • 30% Public Relations
    • 20% Branding
    • 15% Other
    UMPARKEN IM KOPF (U-TURN IN YOUR...

    UMPARKEN IM KOPF (U-TURN IN YOUR...

    Conventional, petit bourgeois, unimaginative … that is how Opel was perceived at the beginning of the new millennium. Image approval rates and sales figures have been declining for decades; even positive product...
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Berlin, Germany

    Columbia University and Eventbrite count Radish Lab as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With over 6 years of branding experience, this New York-based agency is certainly here to stay.

    Culture Track is a globally recognized leader in cultural innovation, and Radish Lab has provided focused and wide-reaching branding services for the company for the entirety of their working relationship. This includes logo design, iconography, overall brand voice and visuals, and more.

    SERVICES
    • 30% Web Design
    • 20% Graphic Design
    • 20% Branding
    • 30% Other
  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    München, Germany

    What do Adidas and BMW have in common? They’ve both turned to MILLHAUS for marketing strategy expertise. This Munich-based agency has already made major waves with work for enterprise clients and startups alike.

    When FC Bayern launched a platform targeting their unique users, MILLHAUS analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 20% Advertising
    • 40% Other
    adidas - Creator Base

    adidas - Creator Base

    Conception, creative lead and event design for the activation of the global brand campaign “Creativity is the Answer” in the adidas key city Berlin. The adidas football hotspot The BASE became the Creator Base during...
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    MINI - Brand Partnership Channel...

    MINI - Brand Partnership Channel...

    The brand partnership between Channel Islands Surfboards and MINI International was born in 2014 with the aim of bringing the MINI brand to life in the world of surfing, sharpening the brand’s image and emotionally...
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    HIGH FIVE e.V. - Our CSR project

    HIGH FIVE e.V. - Our CSR project

    HIGH FIVE is a non-profit association initiated by Millhaus employees and dedicated to supporting children and young people. The concept of HIGH FIVE is based on the conviction that sport – and in particular sports that...
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    FC Bayern München Basketball -...

    FC Bayern München Basketball -...

    Development of concept, key visual and activation ideas for sales support. The 2018/2019 basketball season enters a decisive phase with the playoffs. FC Bayern starts as the clear favourite in the knockout matches, but of...
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    München, Germany

    Berkeley Communications is an international full-service PR and communications agency. They developed a six-step story formula that will boost the performance of your PR, marketing, and communications.

    They helped a leading cybersecurity company achieve a combined broadcast reach of 125,323,370, Daily Mirror coverage to a 400,000 readership, a Good Housekeeping article with over 220,000 daily readers, social reach of 235,000, and 12,000 social engagements.
     
     
     

    SERVICES
    • 55% Public Relations
    • 15% Branding
    • 10% Content Marketing
    • 20% Other
    Staples wanted to be seen as more...

    Staples wanted to be seen as more...

    Staples leading provider of integrated solutions to small, mid-sized and large businesses Sneak peak of results; 1.5 million website visitors Content, materials and media outreach coordinated across 13 countries Five...
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    To raise awareness of the impact...

    To raise awareness of the impact...

    International Diabetes Federation (IDF) is the co-founder of World Diabetes Day (WDD) Sneak peak of results;   43,000 online Diabetes Risk Assessment Tool participants 8,848 WDD global media mentions 10,000 new WDD...
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    Positioning a US company in Europe

    Positioning a US company in Europe

    PFS is a US-based logistics company that helps online retailers pick, pack and ship their customers’ orders as well as handle returns and customer care.   A peak at some results;   Broadcast interview with CNBC for a...
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    Taking a Fintech company to1st...

    Taking a Fintech company to1st...

    IDEX Biometrics for Payments   Sneak peak of results; 1st place in media share of voice against its key competitors 106 pieces of coverage in the first six months Landmark coverage with the Telegraph, The Independent...
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    München, Germany

    SGK is a global packaging and brand experience company based in the UK and was founded in 1953. They have more than 1000 employees globally that specialize in branding, content marketing, and advertising to mid-market and enterprise clients mainly focusing on consumer products & services, e-commerce, and arts, entertainment & music industries.

    Sartorius Stedim Biotech hired SGK to rebrand their biotech company's existing product marketing assets involving their application notes, datasheets, guides, brochures, and other collateral. SGK rebranded 4,500 of the client's marketing materials within one year. Their commitment to adjust and react immediately to our demands was impressive.

    SERVICES
    • 20% Branding
    • 20% Content Marketing
    • 10% Digital Strategy
    • 50% Other
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