6 Tools to Help You Promote Your Business

Digital Marketing
Ronita Mohan
10/16/2019

Whether you are a startup or an established business, promoting your organization is a top priority. This article identifies the right tools to get the word out to your audience while combating stiff competition.

The digital world is filled with businesses jostling for space. How do you continue to stand out from the crowd while creating enough promotional material? By using a few tools that will make content creation faster and easier.

Content marketers are constantly on the go, trying to create relevant and updated material that will appeal to a wide audience. But you also need to ensure that when you create content, it reaches the right people at the right time.

In this article, we’ll examine six tools that make the process of marketing smoother for businesses, no matter their size. The promotion cycle can be exhausting because marketers need to be active at all times. These tools don’t just offer a helping hand — they take on much of the promotional work for you.

Here are the six tools that will make your business promotion a painless experience.

6 Tools to Help Promote Your Business

  • Ahrefs 
  • Grammarly 
  • Hootsuite
  • Mailshake
  • Trello
  • Venngage

1. Ahrefs Helps You Find the Right Keywords

One of the best ways for businesses to organically reach their audience is by using search engine optimization (SEO). It has become a key element of marketing strategies, particularly for small businesses and startups that do not have access to large budgets.

A review of SEO best practices can be helpful to understanding why a tool such as Ahrefs is worthwhile. What you need to know is that SEO is largely focused on determining the right keywords that will make your content easily discoverable by the audience you are targeting.

Ahrefs allows you to research those keywords, conduct SEO audits on your existing content, and analyze your competitors. For example, below is a screenshot of Ahref’s keyword search function.

ahrefs keyword research dashboard

With Ahrefs, you can find the keywords you should be targeting to make your content rank higher on Google. Additionally, you can use Ahrefs to sort through sites where you can pitch your links and content.

For companies using content marketing strategies in their business promotion, simply ideating new content and creating more material isn’t enough to reach your audience. There is already too much content on the internet for you to bank on your audience stumbling upon you.

Once you have written your content, Ahrefs will help you optimize it so you can reach your audience.

2. Grammarly Ensures Businesses Use Correct Grammar

Content marketing has become intrinsic to small business promotion. Unsurprisingly, it has led to a massive increase in the amount of content being created by marketing departments.

The sheer number of articles, blogs, and graphics that have to be written or designed leaves little time for marketers to revise their work before publication — something small businesses cannot afford to do. Good grammar and sentence structure are the basics of strong writing. Poorly written content, on the other hand, will negatively impact an organization’s reputation, which is why Grammarly is so valuable.

Grammarly is widely regarded as the best grammar checker online — it performs live grammar checks on Google Docs, emails, and even social media posts.

Grammarly can be added as an extension on multiple browsers and operating systems and is available as a desktop app. You can see an example of how Grammarly suggests edits in the screenshot below.

grammarly real-time editing

The great thing about Grammarly is that it not only highlights mistakes but also suggests corrections.

Despite its name, it is not simply a grammar checker. Grammarly also helps with sentence structure and passive voice and has a paid plagiarism checker add-on.

Grammarly is an excellent tool to help marketers improve their writing so that promotion efforts are crafted well and not turning people away.

3. Hootsuite Helps Businesses Schedule Social Media Content

Content creation is a crucial element of promoting businesses, but you also need to ensure you reach your audience at the best times.

Hootsuite is a social media scheduling tool that allows you to post your content on multiple accounts in a few simple steps, saving you from manually posting to each platform.

Hootsuite is conveniently integrated with Twitter, LinkedIn, Instagram, and cloud services such as Box, Dropbox, Google Drive, and Microsoft OneDrive. Posts with text, images, and videos can all be shared with ease.

Hootsuite simplifies the content promotion process by allowing businesses to create a content calendar within the platform and schedule posts across multiple channels.

hootsuite content calendar example

You can create a posting schedule based on Hootsuite’s analytics reports, and you have the option of customizing the metrics you want to see.

Additionally, Hootsuite has a social listening segment that allows you to follow relevant keywords, making it easier for you to join online conversations that will boost your brand. You can also use the listening tool to stay updated on the newest trending hashtags.

Hootsuite also acts as a project management tool—allowing marketers to create teams and assign tasks that can be monitored from the dashboard.

As a social scheduling tool, Hootsuite continues to top many lists. Its clean platform and ease of use make it an ideal choice for businesses to promote their content.

4. Mailshake Helps Businesses Create a Backlinking Strategy

Outreach is fast becoming a crucial aspect of lead generation for businesses. You can no longer rely on Google rankings based on the quality of your content. To increase your search rankings, and your chances of reaching your audience, you need to create a strong backlink strategy to drive links to a business website.

Most backlinking strategies require you to send out mass emails to contacts in your database (which you can compile using Ahrefs, mentioned above). This is particularly helpful for when you have a large contact list — nobody has the time to manually send thousands of emails.

Mailshake sets itself apart from other offerings with its outreach email templates. These built-in templates save you the trouble of having to create emails from scratch.

Mailshake allows businesses to customize email templates for promotion emails that feel personal and are targeted to specific users.

mailshake email templates

The templates can be customized and personalized for added convenience.

Mailshake’s automated system allows you to send out all your emails in batches of 15–20, so as to not overwhelm your server. It also gives detailed reports on open and click rates.

Forming meaningful relationships has become a huge part of business promotion today. Using a tool like Mailshake that allows you to reach out to large numbers of contacts, while still creating a personal connection, is essential.

5. Trello Helps Businesses Stay Organized

Regardless of the size of your business, each project requires management and supervision.

Gone are the days when a simple Excel sheet could do the trick — you now need something that will allow you to visually organize your tasks.

Ranked highly among the best project management software available, Trello is a project management app that all businesses need, even if they aren’t currently in their promotion cycle. Trello is fairly easy to understand and can be used across the organization.

Users can create boards specific to departments, and within those boards, create lists for certain types of tasks — such as blog posts, website content, and link building.

trello project board

Within those columns or lists, users can create cards for individual tasks and assign them to team members.

Color-coding cards into categories make them easily sortable, and you can archive cards once they are complete.

Whether you are creating content or managing other aspects of business promotion, Trello is a perfect for ensuring that everyone stays on track toward the ultimate business goal.

6. Venngage Lets Businesses Create Infographics

Marketing teams will have several business promotion ideas, many of them related to high-quality content. But the internet already has too many words.

You must enhance your text content with visuals if you want to stand out.

Venngage is an online infographic maker that offers much more than infographic templates. The site also has options for presentations, charts, reports, and social media posts, to name a few.

Venngage offers a user-friendly way to organize and view graphic design templates.

venngage template dashboard

Using Venngage’s beautiful templates, you can customize layouts, photos, icons, and text to your needs. Creating gorgeous visuals has never been easier.

The process of creating engaging visuals used to require the services of a graphic designer, an expensive proposition for small businesses. But now, there are online tools that make visual content creation much easier.

According to our latest visual content marketing statistics, 88% of marketers said they used visuals in at least half of the content they created.

If you aren’t making the most of visual marketing, you are losing out.

Marketing Tools Make it Easy to Promote Your Business

Promoting your business can be challenging, but these six tools can help you create better written and visual content. Further, they can help you organize your tasks and find ways to optimize your content.

Your business will be much healthier, and your marketing efforts will be much more effective if you can ensure that your internal processes and outbound messages work in concert.