A branding agency can be a helpful resource for establishing a standard brand for a global business. Here are some steps to take to work with a branding agency:
- Research agencies and identify potential partners
- Request proposals from your top choice agencies
- Establish a working relationship
- Evaluate the agency’s work
1. Research Agencies & Identify Potential Partners
Businesses considering hiring a branding agency should research agencies online before making a decision. Customer reviews and testimonials can clarify an agency's scope of work, specializations, and potential shortcomings. Case studies can provide real-life examples of the type of work you can expect from working with an agency.
2. Request Proposals From Your Top Choice Agencies
Proposals will help narrow an agency search from a few candidates to the right partner. Consider a request for proposal as an opportunity to outline priorities for a branding project and set clear expectations. Once the proposal is approved, it’s time to start the project.
3. Establish a Working Relationship
It’s important for businesses to establish an effective professional relationship with a branding agency. The agency will spend time getting to know and understand the business’s current brand and positioning before evaluating and executing on the project.
The early stages of a contract are an opportunity to establish expectations, deadlines, and a working cadence for the project.
4. Evaluate the Agency’s Work
Based on a business’s needs and expectations, a branding agency will work on improving the existing brand or completely rebranding the business. The business, in turn, can work closely with the agency to ensure the new or updated brand aligns with the company’s mission and vision.