May 2022

Top Brand Consulting Firms in India

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, India has some of the best brand agency to hire. Use our list to find and connect with brand agency in India. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in India

  • 1
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Indore, India

    Frost & Sullivan counts Aarts as their dependable branding and logo experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this India-based agency is certainly here to make an impact.

    PeopleCombine is a globally recognized leader in their sector, and Aarts has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 75% Branding
    • 25% Web Design
    Giani's Ice Cream

    Giani's Ice Cream

    Repositioned a 60-year-old regional brand as a national brand in 5 states, across 60 outlets. Resolved the identity crisis with a peer brand with the same brand name. The brand Registered 90% growth in the next 3 years...
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    HeyChef Branding and Web...

    HeyChef Branding and Web...

    Branding and ECommerce Development for a UAE based Startup Try the functional app at: https://heychef.ae/
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    CorpHomes India Infralease Pvt....

    CorpHomes India Infralease Pvt....

    End-to-end branding for a Corporate Leasing Company. Have a look at the visual case study at: https://drive.google.com/open?id=0B7TSKMXrEekRSTRubHFidmh1MkE
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    Patanjali Oats Family Design

    Patanjali Oats Family Design

    India's top FMCG company, generally perceived as a brand for the masses, decided to foray into the segment of Oats which is generally considered to be the breakfast of elite class with competitors like Kellogg’s and...
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  • 2
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Mumbai, India

    Leo9 Studio | UI/UX Design Agency is an efficient team of about that joins creativity, business strategy, and technology to support clients including Sony, BMW, and SPS Canada. Based in Mumbai, they specialize in UX/UI design and branding services to midmarket and small business clients in the business services, hospitality and leisure, and education industries.

    Leo9 Studio | UI/UX Design Agency augmented resources to execute landing page designs of paid and social media advertising campaigns for a digital marketing agency. They developed not only the aesthetics but also the funnels to optimize conversion rates on pages. They delivered exceptional and cost-effective solutions.

    SERVICES
    • 70% UX/UI Design
    • 30% Branding
    Empowering Cyber Security Services

    Empowering Cyber Security Services

    Lyon Managed Technology - is a new kind of technology services company that empowers highly skilled tech-heads like you all to deal with the most challenging IT Infrastructures.   UI UX | Web | Development
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    Optimized the effortless...

    Optimized the effortless...

    BMW Connect makes your on-the-go lifestyle effortless. Optimised for 2014 and newer vehicles, the app learns your preferences over time.
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    Simplified International Shipping...

    Simplified International Shipping...

    Traydo is a digital platform that is going to make your international shipping Simple, Efficient and Profitable. Traydo is designing technology-driven solutions to solve everyday challenges that you face while managing...
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    Customized Holiday Booking...

    Customized Holiday Booking...

    Travelxp is an accepted Gold Standard in Travel & Lifestyle category. Now an app-based travel booking platform to search and book flights, hotels and holidays, all with the convenience of the user’s pocket.   UI UX...
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  • 3
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Gurugram, India

    Liquid Designs partners with brands to elevate their image so they stand out, connect, and prosper in the long term. Their diverse team of creatives and developers specialize in creating dynamic identities for their clients using skills like branding, logos, and web design.

     

    A recent example of their work was partnering with Indian delivery company SmartBox to create a brand kit. Taking inspiration from phone books and cabs, Liquid Designs used yellow as the main brand color to attract wide appeal complementing with blue, uniform text to have a younger yet invulnerable feel. 

    SERVICES
    • 50% Branding
    • 40% Web Design
    • 10% Logo
    Smartbox Brand Identity

    Smartbox Brand Identity

    Smartbox is India’s first network of automated parcel delivery terminals. Smartbox aimed to serve convenience to its customers by bringing in a fresh technological innovation into online shopping experiences. Smartbox...
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    MyMoneyMantra Branding

    MyMoneyMantra Branding

    Mymoneymantra has created a mark of excellence in providing best loan deals to its customers across multiple financial products. The brand has associations with leading banks and financial institutions in India to help...
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    XSEED Collaterals

    XSEED Collaterals

    XSEED is an initiative of the innovative education company iDiscoveri that works towards advancing the education system in India with a mission to unleash potential in every mind. The XSEED program provides complete...
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    Yatra.com Corporate Brochure

    Yatra.com Corporate Brochure

    Yatra is one of the largest travel agency and travel portal in India. It is the one stop travel search engine which assists the users with boarding and lodging booking solutions for their diverse travel needs. Yatra...
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Bengaluru, India

    Mastering branding design is an essential need in today’s market. That’s why brands everywhere have turned to the India-based Sukkrish Aadds for branding design expertise that leads to real results. When a brand needs to create a brand identity with an agency they can depend on, they turn to Sukkrish Aadds.

    When one Sukkrish Aadds client found themselves lacking an effective branding development strategy, they came to Sukkrish Aadds to help them reach the next level of business objectives. Sukkrish Aadds delivered branding development results that allowed their client to increase business on-schedule and within their budget.

    SERVICES
    • 50% Branding
    • 30% UX/UI Design
    • 10% Packaging Design
    • 10% Other
    A VERBAL IDENTITY FOR A  FOOD &...

    A VERBAL IDENTITY FOR A FOOD &...

    Right from the start, Dash, was set to become one of the most happening places in Chennai. With a four-storeyed complex poised to grab eyeballs at one of the city’s most prime locations, Old Madras Road, Dash asked us...
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    Branding & Packaging Design for...

    Branding & Packaging Design for...

    FiloMilo is a brand that creates delightful food products and treats for cats and dogs. The visual language we created sprung from the love for the animals that the founders themselves had, with illustrations of excited...
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    BRANDING | DESIGN SYSTEM |...

    BRANDING | DESIGN SYSTEM |...

    RISE Group wanted to make a splash in the reclusive upmarket niche. Through extensive research, carefully conceived design and perfectly crafted copy, we ensured that the brand’s vision remained the same, with a heady...
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    FLEET / TRUCK BRANDING

    FLEET / TRUCK BRANDING

    How do you brand a restaurant on wheels? We were naturally excited to work on the brand identity for the spicy dosa brand that Karam Dosa is. A stunning visual language on the truck that makes a striking impact even in...
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  • 5
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Mumbai, India

    With a passion for both strategy and design, Argience has provided UX design and digital strategy work for clients like Proctor and Gamble. Based in India, Argience brings a long history of success to each project they complete.

    When Kelloggs was just a new brand looking to make an impact, Argience crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Argience designers and strategists.

    SERVICES
    • 30% Branding
    • 20% Digital Strategy
    • 20% Web Design
    • 30% Other
    Consumer Tech Startup - Branding,...

    Consumer Tech Startup - Branding,...

    Project Overview A Dubai based stealth startup reached out to us with an idea they wanted to roll out. They wanted a single agency that would help navigate through multiple aspects - Product Strategy, Branding, Design...
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    Kravia - Branding, Design,...

    Kravia - Branding, Design,...

    Project Overview Kravia's founders came to us when it didn't even have a name, right in the middle of the Covid Pandemic. The Founders wanted an agency that could translate their Business goals into a vision for a...
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    Stealth Fintech Startup

    Stealth Fintech Startup

    Project Overview A stealth fintech startup reached out to us with a vision for a consumer facing application that would help consumers manage and track their multiple financial needs & goals. The client wanted an...
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    PRA Realty - Branding, Strategy,...

    PRA Realty - Branding, Strategy,...

    Project Overview A major upcoming real estate firm in Pune wanted to overhaul its Brand which had lost consumer confidence; & reposition its entire Corporate Brand as well as Portfolio Brands to stand out against the...
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  • 6
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Madhapur, India

    Many enterprise clients count The Go-To Guy! as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this India-based agency is certainly here to make an impact.

    One The Go-To Guy! client is a globally recognized leader in their sector, and The Go-To Guy! has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 20% Search Engine Optimization
    • 40% Other
    The Go-To Guy! Introductory Video

    The Go-To Guy! Introductory Video

    The Go-To Guy is Your Idea Execution Agency that caters to all your branding and marketing needs, helping you stand out in the crowd. We believe in execution which is why we build strategies fast and act on them...
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    Portfolio: Branding & Digital...

    Portfolio: Branding & Digital...

    Challenge Faced:- Narwal is a niche technology solutions company offering a customer-first approach in key areas of modernization - Automation, Data Analytics, and Cloud. They wanted to position their brand in a way that...
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    Portfolio:Social Media Marketing...

    Portfolio:Social Media Marketing...

    Challenges Faced:-Musaddilal Jewellers is a century-old name in the industry, having had the privilege to serve the Royalty of Hyderabad and enjoys a widespread clientele in India and abroad even today. They wanted to...
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    Portfolio: Branding & Digital...

    Portfolio: Branding & Digital...

    Challange Faced:- Zim Laboratories, a Bombay Stock Exchange listed company, was venturing into e-commerce for their patented ‘oral thin film’ technology based new products. They wanted to build awareness and drive...
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  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    ठाणे, India

    The Turtle Story is a multidisciplinary design studio that helps organizations innovate through design. Our focus is Branding and Packaging Design but we enjoy undertaking all kinds of creative assignments that motivate us to push our limits. We have worked with the legendary Australian cricketer, Shane Watson, to create an unboxing packaging experience for his new line of cricket gear, designed a book of colors for Asian Paints, branded a law firm, created environmental graphics for commercial spaces, designed packaging for a luxury retail brand, designed a gold coin and helped startups with branding and go-to-market strategies.

    If you have a vision to create something exceptional, we’re up for the challenge.

    SERVICES
    • 80% Branding
    • 20% Packaging Design
    Roselle | Branding & Packaging...

    Roselle | Branding & Packaging...

    From the designs of the timeless relics emerges the modern language of everyday jewellery - Roselle. Cast in the beauty of rose gold, Roselle is the love & power of the diva in you to shine & seize each day with...
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    Rumi | Branding & Packaging Design

    Rumi | Branding & Packaging Design

    Rumi stands for a celebration of self-love and taking care of oneself. It is from one’s strength and courage that they emerge from and the strength and courage that they add to. Rumi is a celebration of beauty by...
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    Eco-friendly Packaging Design for...

    Eco-friendly Packaging Design for...

    T20 Stars is an expression of Shane's vision to help all cricketers improve their cricketing skills, fitness levels and sharpen their mental acumen.T20 Stars delivers the highest quality equipment at your doorstep - for...
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    The Pure Concept Home | Brand...

    The Pure Concept Home | Brand...

    The Pure Concept Home has launched it’s first-ever luxury flagship store in Mumbai. Conceptualized by founder, Chanya Kaur, the visionary behind Pure Concept Homes, alongside her partner and husband Dalbir Singh, The...
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  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    New Delhi, India

    AKS Interactive Solutions clients include P&G, and they specialize in providing a design-centric approach to mobile app development for their clients. With a focus on emphasizing the most vital elements of brand messaging, AKS Interactive Solutions was founded on forward-thinking principles in New Delhi.

    When Exxon Mobil needed a complete overhaul of their brand approach, they turned to AKS Interactive Solutions. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 20% Custom Software Development
    • 20% Mobile App Development
    • 10% UX/UI Design
    • 50% Other
    Career Will - E Learning

    Career Will - E Learning

    Careerwill App feature include Social engagement between students and teachers, subject expert and co aspirant. Students will get the updated study material on daily basis to make their preparation much effective...
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    HP Print Lobby

    HP Print Lobby

    HP Print Lobby is holistic platform that enables e-learning about HP products for the sales teams, builds interaction as a sales community, Enables teams by delivering key value prepositions for HP Products, gives them a...
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    SK II S4

    SK II S4

    The SK-II Store Scoring System (S4) is a global scoring system used by SK-II teams to ensure brand equity across 11 markets. The platform will enable SK-II teams across the world manage SK-II stores for each new campaign...
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    Mobil Loyalty Club

    Mobil Loyalty Club

     Mobil Loyalty Club, a new innovative way to place your MOBIL lubricants order for your workshop, earn loyalty points from it, and redeem it anytime with various prizes. To use this app, you must be an independent...
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  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Kochi, India

    When companies like Saina need an effective path to more effective mobile experiences, they enlist the services of Zartek Technologies. This India-based mobile app development agency has provided mobile applications for brands throughout the world, and has established itself as an agency that delivers consistent results.

    StudyOn is a company that’s tapped into a large audience already but was looking to expand their reach. They turned to Zartek Technologies for the opportunity to supercharge their mobile app for users, and Zartek Technologies delivered a robust mobile app strategy that led to increased business and brand awareness.

    SERVICES
    • 40% Mobile App Development
    • 20% Web Development
    • 10% Custom Software Development
    • 30% Other
    Crystals E-commerce

    Crystals E-commerce

    Crystals is a platform selling stones, rings, jewelry and other items in Qatar. We build an e-commerce website for the client along with Sadad payment gateway for online payment. 
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    Collabo Reseller App

    Collabo Reseller App

    Collabo for reseller is an app for event ticket sellers to sell tickets offline. Sell tickets offline among your friends and network through Collabo Reseller App. Log in with the mobile number and see events authorized...
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    Video & Audio Streaming Platform

    Video & Audio Streaming Platform

    Shiv Yog App is your go-to hub for divine wisdom and chants from Self-realized Master & Yogi, Dr. Avdhoot Shivanand ji and Acharya Ishan Shivanand ji. Immerse in divinity through powerful words of wisdom from the...
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    Saina

    Saina

    Saina wanted a way to showcase classic films within an easy-to-use mobile interface. Zartek Technologies helped them create a mobile application that was easy to browse and a pleasure to use, leading to increased downloads.
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  • 10
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Bilaspur, India

    Analog Digital Solutions (ADS) is a branding and design agency that understands there is a lot of noise around today: How can you be seen above the rest? There is no magic formula, but over ADS's 2 years of experience in brand building and design, they have crafted a team that helps your business represent itself with a brand identity. Headquartered in Bilaspur, India, ADS also provides logo, UI/UX, and packaging design services. 

    SERVICES
    • 40% Branding
    • 20% Logo
    • 15% UX/UI Design
    • 25% Other
    Shril - Startup

    Shril - Startup

    Shril is a startup focused on providing solutions for every celebration like marriages, birthday party, coorporate parties etc. We have developed complete visual indentity and corporate identity for startup also providing...
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    Branding and Packaging of Nirvana...

    Branding and Packaging of Nirvana...

    It's a project for portfolio purpose, we designed brand identity, and design product packaging for 6 different beer flavours. Also helped with brand strategy and messaging.
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    Hide Out Cafe Rebranding

    Hide Out Cafe Rebranding

    Rebranding project for a cafe, they were looking for a new logo for their cafe's environment. In brief, their cafe has a relaxing & peacful feel where anybody can sit for hours without getting disturbed. So we created...
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    Logo Design & Web Development...

    Logo Design & Web Development...

    We have designed the logo for the company and a custom website with revenue distribution among authors from AdSense
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  • 11
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Gurugram, India

    WATR is a design studio that envisions purpose with emotion. They craft brand experiences for businesses of all sizes striving for excellence, such as Hyatt, Strata, and OnePlus. Services include branding, UX/UI design, and web design.

    WATR developed a brand identity, which included a logo, for a traveler's platform following a thorough discovery phase. They also designed product flows and created screens for web and mobile products. Internal and external stakeholders praised the deliverables, and the products quickly generated notable engagement. 

    SERVICES
    • 40% Branding
    • 35% UX/UI Design
    • 10% Logo
    • 15% Other
    Airblack

    Airblack

    Airblack's online platform helps its millennial audience discover and craft the most exciting travel experiences. Growing at a steady pace, they wanted to build and improve their brand discoverability, recall, and loyalty...
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    Strata

    Strata

    Strata is one of the emerging leaders in the real-estate investment tech space in India, and has witnessed a rapid growth in its adoption. Observing interests towards differentiating from its competitors and coping with...
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    Peepin

    Peepin

    Peepin is a digital startup with a mission to empower its users to decide and select the local best party spots based on realtime feeds and deals. Its innovative mobile application makes decisions easy, exciting, and...
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    Airblack

    Airblack

    Airblack's online marketplace consists of Influencers (Travel Designers) on one side and member travelers on the other, with the business team working closely to optimize operations and experience. They had a working...
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  • 12
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Bengaluru, India

    Their clients include major enterprise clients like AiDrone, but Fresh Mind Ideas is a branding agency that hasn’t lost its focus on innovation or creativity. This India-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Fresh Mind Ideas helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Winni. Fresh Mind Ideas helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 25% Branding
    • 20% Logo
    • 20% Social Media Marketing
    • 35% Other
    Logo & Branding for Amsea...

    Logo & Branding for Amsea...

    Fresh Mind Ideas have done Logo Designing & Branding for Amsea International, helping them make an impact in a crowded market with instantly recognicable iconography.
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    Branding for Winni

    Branding for Winni

    Branding for Winni was handled entirely by Fresh Mind Ideas, and has earned rave reviews from the client and the industry at large. Fresh Mind Ideas delivered exactly the minimalistic yet fun-spirited branding profile...
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    Web designing for Sacha Engineering

    Web designing for Sacha Engineering

    Fresh Mind Ideas crafted a well-equipped website for  Sacha Engineering, combining a visually appealing design with backend development that ensured it would always remain stable and dependable for the client and their...
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    Cafe La Cosa

    Cafe La Cosa

    Branding solution for cafe la cosa
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  • 13
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Hyderabad, India

    They have already landed major names like Welkin Technologies as clients, and Dexze Design Studio is still expanding on its list of success for brands in a wide range of industries. This India-based firm helps organizations around the world focus their UX and UI designs to increase both brand perception and measurable sales.

    If you want to see how Dexze Design Studio helps brands communicate with their audiences in a unique and crowded space, look no further than their UX and UI design work for Meatzo. Dexze Design Studio helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 25% Advertising
    • 25% UX/UI Design
    • 25% Branding
    • 25% Other
    Nutriage Nutritionals foods

    Nutriage Nutritionals foods

    Nutriage Nutritionals food, is an startup comapny which is focused on Nutritional foods. to help people to maintain their health with their food products which are made of suger less, and millets. 
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    Welkin Technologies

    Welkin Technologies

    Dexze Design Studio provided branding and website esign for Welkin Technologies. Their work helped the company create an identifiable brand identity while also creating an online platform to reach and engage with their...
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    Metrixit

    Metrixit

    Dexze Design Studio helped Metrix IT develop a branding strategy and brand identity. Then, they incorporated that brand identity into a fresh website designed to maximize their customers' pain points and how Metrix It...
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    Peraiah Info Systems

    Peraiah Info Systems

    Peraiah Info Systems is a bookkeeping software company. They turned to Dexze Design Studio for a brand identity that included logo design, typography, and more. Dexze Design Studio delivered a complete brand package...
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  • 14
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Bengaluru, India

    Red Baton Design Studio counts impressive brands like Commune Coworks among their key clients. So it’s no wonder that this India-based firm has achieved widespread success in a wide range of industries for their targeted UX and UI design work.

    One example of their web development success comes from Zippserve, a review and real estate accountability brand. Red Baton Design Studio helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 80% UX/UI Design
    • 20% Branding
    UI, UX & Frontend for ZippServ

    UI, UX & Frontend for ZippServ

    ZippServ is a company from the real estate industry which assists buyers with their real estate purchase. The client brief was to make a website that is simple, easy to use and very informative. We delivered exactly what...
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    UI, UX & Frontend for Commune...

    UI, UX & Frontend for Commune...

    Commune Coworks is a company who provides coworking space in Bangalore, India. They wanted a website which looks corporate and contemporary at the same time. We designed the website keeping in mind of the TG. The website...
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    UI, UX for Chai Point Mobile App

    UI, UX for Chai Point Mobile App

    We came up with a simple yet effective UI UX solution for Chai Point mobile app. The app was goal is help chai lovers to order the product from the app. Check full case study here
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    UI, UX & Frontend for Cresta...

    UI, UX & Frontend for Cresta...

    Cresta is a new educational institution in Mysuru. The website of Cresta has been aesthetically designed keeping in mind of the target group that is youngsters and parents. Henceforth, the website is catchy yet has a very...
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  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Bengaluru, India

    Surggy Design Labs is a UX & product design studio based in India and was founded in 2020. They have about 10 employees that offer UX/UI design, branding, and digital strategy to all sizes of businesses.

    OpenFabric hired Surgyy Design Labs to develop a new brand identity and a better customer transaction flow for their fintech payments solution's website. The client enjoys their collaboration with Surgyy Design Labs. The partners had round-table meetings every week. They quickly put pen to paper after understanding the client's goals. So far, the client describes them as tremendous partners who believe in continuous development.

    SERVICES
    • 70% UX/UI Design
    • 10% Branding
    • 10% Digital Strategy
    • 10% Other
    Electric Vehicle Eco-system Portal

    Electric Vehicle Eco-system Portal

    The electric Vehicles ecosystem has been rapidly advancing in the United States and it is getting interesting as well as confusing for buyers. There's a lot information scattered on different websites on Charging...
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    Kids News Gamification

    Kids News Gamification

    Education Tech Thought Leader looking to get Kids interested in reading News... Design Objectives Make Reading News Fun for Kids (as a game) Help kids crystalize learnings from News Something they would share & talk...
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    vidBoard.ai - AI Generated Video...

    vidBoard.ai - AI Generated Video...

    Leveraging the Power of AI Generated Video Avatars to making video presentations seamless & easy. Design Objectives Easy to use & get started with the Video Presentation Tool A Brand & Website that positions...
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    Design Component Mash

    Design Component Mash

    Sharing some of our recently used components. The year 2020 was filled with learnings & new experiences for Surgyy Design. We are gearing up for 2021. We are excited to embark on a Year with more possibilities for us.
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Need Help Finding a Company?

What Is a Global Branding Strategy?

A global branding strategy is a branding strategy designed to appeal to a global audience beyond local consumers. A global branding strategy requires the creation of a standardized brand that transcends language and cultural boundaries.

A standardized brand strategy at the corporate level means consumers around the world will associate that set of colors, images, slogans, and logos with a particular business regardless of its location.

A global branding strategy could include:

  1. Creating a brand identity around a business’s culture and core values
  2. Promoting the brand internationally

What Are the Benefits of Global Branding?

There are many benefits of employing a global branding strategy. Some of the key benefits include:

  1. Increased brand awareness among international audiences: Taking a brand global means more potential customers getting to know a business’s products and services. This increased awareness also provides businesses with a competitive advantage over similar companies that opt to stay local.
  2. Improved bottom line: A larger pool of potential customers, combined with a savvy marketing strategy, could increase sales for a business targeting global markets.
  3. Improved products and services: Expanding to a global audience also means more opportunities for interaction with a diverse customer base. These interactions can give rise to important improvements in the products and services themselves.

How Do I Work With a Branding Agency?

A branding agency can be a helpful resource for establishing a standard brand for a global business. Here are some steps to take to work with a branding agency:

  1. Research agencies and identify potential partners
  2. Request proposals from your top choice agencies
  3. Establish a working relationship
  4. Evaluate the agency’s work

1. Research Agencies & Identify Potential Partners

Businesses considering hiring a branding agency should research agencies online before making a decision. Customer reviews and testimonials can clarify an agency's scope of work, specializations, and potential shortcomings. Case studies can provide real-life examples of the type of work you can expect from working with an agency.

2. Request Proposals From Your Top Choice Agencies

Proposals will help narrow an agency search from a few candidates to the right partner. Consider a request for proposal as an opportunity to outline priorities for a branding project and set clear expectations. Once the proposal is approved, it’s time to start the project.

3. Establish a Working Relationship

It’s important for businesses to establish an effective professional relationship with a branding agency. The agency will spend time getting to know and understand the business’s current brand and positioning before evaluating and executing on the project.

The early stages of a contract are an opportunity to establish expectations, deadlines, and a working cadence for the project.

4. Evaluate the Agency’s Work

Based on a business’s needs and expectations, a branding agency will work on improving the existing brand or completely rebranding the business. The business, in turn, can work closely with the agency to ensure the new or updated brand aligns with the company’s mission and vision.