July 2021

Top Brand Consulting Firms in India

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, India has some of the best brand agency to hire. Use our list to find and connect with brand agency in India. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in India

  • 1
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Indore, India

    Frost & Sullivan counts Aarts as their dependable branding and logo experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this India-based agency is certainly here to make an impact.

    PeopleCombine is a globally recognized leader in their sector, and Aarts has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 75% Branding
    • 25% Web Design
    Giani's Ice Cream

    Giani's Ice Cream

    Repositioned a 60-year-old regional brand as a national brand in 5 states, across 60 outlets. Resolved the identity crisis with a peer brand with the same brand name. The brand Registered 90% growth in the next 3 years...
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    Baristii

    Baristii

    Brand Positioning of a High-end Restaurant in the national capital region of India. The SOW included Brand Consultancy, Brand Messaging, Identity Design, Visual System, and Store Creatives. Visual case study...
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    CorpHomes India Infralease Pvt....

    CorpHomes India Infralease Pvt....

    End-to-end branding for a Corporate Leasing Company. Have a look at the visual case study at: https://drive.google.com/open?id=0B7TSKMXrEekRSTRubHFidmh1MkE
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    Patanjali Oats Family Design

    Patanjali Oats Family Design

    India's top FMCG company, generally perceived as a brand for the masses, decided to foray into the segment of Oats which is generally considered to be the breakfast of elite class with competitors like Kellogg’s and...
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  • 2
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Gurugram, India

    Liquid Designs partners with brands to elevate their image so they stand out, connect, and prosper in the long term. Their diverse team of creatives and developers specialize in creating dynamic identities for their clients using skills like branding, logos, and web design.

     

    A recent example of their work was partnering with Indian delivery company SmartBox to create a brand kit. Taking inspiration from phone books and cabs, Liquid Designs used yellow as the main brand color to attract wide appeal complementing with blue, uniform text to have a younger yet invulnerable feel. 

    SERVICES
    • 50% Branding
    • 40% Web Design
    • 10% Logo
    Smartbox Brand Identity

    Smartbox Brand Identity

    Smartbox is India’s first network of automated parcel delivery terminals. Smartbox aimed to serve convenience to its customers by bringing in a fresh technological innovation into online shopping experiences...
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    MyMoneyMantra Branding

    MyMoneyMantra Branding

    Mymoneymantra has created a mark of excellence in providing best loan deals to its customers across multiple financial products. The brand has associations with leading banks and financial institutions in India to help...
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    XSEED Collaterals

    XSEED Collaterals

    XSEED is an initiative of the innovative education company iDiscoveri that works towards advancing the education system in India with a mission to unleash potential in every mind. The XSEED program provides complete...
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    Yatra.com Corporate Brochure

    Yatra.com Corporate Brochure

    Yatra is one of the largest travel agency and travel portal in India. It is the one stop travel search engine which assists the users with boarding and lodging booking solutions for their diverse travel needs. Yatra...
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Bengaluru, India

    Mastering branding design is an essential need in today’s market. That’s why brands everywhere have turned to the India-based Sukkrish Aadds for branding design expertise that leads to real results. When a brand needs to create a brand identity with an agency they can depend on, they turn to Sukkrish Aadds.

    When one Sukkrish Aadds client found themselves lacking an effective branding development strategy, they came to Sukkrish Aadds to help them reach the next level of business objectives. Sukkrish Aadds delivered branding development results that allowed their client to increase business on-schedule and within their budget.

    SERVICES
    • 50% Branding
    • 30% UX/UI Design
    • 10% Packaging Design
    • 10% Other
    BRANDING | DESIGN SYSTEM |...

    BRANDING | DESIGN SYSTEM |...

    RISE Group wanted to make a splash in the reclusive upmarket niche. Through extensive research, carefully conceived design and perfectly crafted copy, we ensured that the brand’s vision remained the same, with a heady...
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    BRANDING | PACKAGING | SPACE...

    BRANDING | PACKAGING | SPACE...

    A sweet and stubborn nostalgia for one’s grandmother’s rasmalai or the piquant tease of a specific chaat of a specific street. A meeting of the conventional and the contemporary. Rusbury, the Bengaluru-based sweet and...
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    Brand Identity & Design Language...

    Brand Identity & Design Language...

    A Contemporary Touch To A Traditional Heart   Ethno-contemporary wear is all the rage right now. Many home-grown designer labels have sprung up on the map, offering a contemporary touch to traditional clothing. Siddhi...
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    BRANDING & PACKAGING DESIGNS FOR...

    BRANDING & PACKAGING DESIGNS FOR...

    Rethinking the healthy alternative   What Krispy brings to the table is a healthy alternative to the world of snacking. Through our packaging and branding, we bring a trendy and earthy look to a brand that’s set to...
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  • 4
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Mumbai, India

    With a passion for both strategy and design, Argience has provided UX design and digital strategy work for clients like Proctor and Gamble. Based in India, Argience brings a long history of success to each project they complete.

    When Kelloggs was just a new brand looking to make an impact, Argience crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Argience designers and strategists.

    SERVICES
    • 30% Branding
    • 20% Digital Strategy
    • 20% Web Design
    • 30% Other
    Consumer Tech Startup - Branding,...

    Consumer Tech Startup - Branding,...

    Project Overview A Dubai based stealth startup reached out to us with an idea they wanted to roll out. They wanted a single agency that would help navigate through multiple aspects - Product Strategy, Branding, Design...
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    Kravia - Branding, Design,...

    Kravia - Branding, Design,...

    Project Overview Kravia's founders came to us when it didn't even have a name, right in the middle of the Covid Pandemic. The Founders wanted an agency that could translate their Business goals into a vision for a...
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    Stealth Fintech Startup

    Stealth Fintech Startup

    Project Overview A stealth fintech startup reached out to us with a vision for a consumer facing application that would help consumers manage and track their multiple financial needs & goals. The client wanted an...
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    PRA Realty - Branding, Strategy,...

    PRA Realty - Branding, Strategy,...

    Project Overview A major upcoming real estate firm in Pune wanted to overhaul its Brand which had lost consumer confidence; & reposition its entire Corporate Brand as well as Portfolio Brands to stand out against the...
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  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Mumbai, India

    The Turtle Story is a multidisciplinary design studio that helps organizations innovate through design. Our focus is Branding and Packaging Design but we enjoy undertaking all kinds of creative assignments that motivate us to push our limits. We have worked with the legendary Australian cricketer, Shane Watson, to create an unboxing packaging experience for his new line of cricket gear, designed a book of colors for Asian Paints, branded a law firm, created environmental graphics for commercial spaces, designed packaging for a luxury retail brand, designed a gold coin and helped startups with branding and go-to-market strategies.

    If you have a vision to create something exceptional, we’re up for the challenge.

    SERVICES
    • 80% Branding
    • 20% Packaging Design
    Eco-friendly Packaging Design for...

    Eco-friendly Packaging Design for...

    T20 Stars is an expression of Shane's vision to help all cricketers improve their cricketing skills, fitness levels and sharpen their mental acumen.T20 Stars delivers the highest quality equipment at your doorstep - for...
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    The Pure Concept Home | Brand...

    The Pure Concept Home | Brand...

    The Pure Concept Home has launched it’s first-ever luxury flagship store in Mumbai. Conceptualized by founder, Chanya Kaur, the visionary behind Pure Concept Homes, alongside her partner and husband Dalbir Singh, The...
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    Asian Paints | A book of colours

    Asian Paints | A book of colours

    Introducing " Rangula Lokaniki Suswaghtam " A book of colors, designed for Asian Paints. Inspired by the spirit of Andhra Pradesh & Telangana, we bring to you carefully designed palettes that bring exquisite moods...
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    Branding for Leela Feathers

    Branding for Leela Feathers

    Leela Feathers is an authentic organic brand based in Mumbai that offers a range of body care products for all skin types. All Leela products are a unique formulation of carefully chosen organic ingredients which are hand...
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  • 6
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Mohali, India

    E-commerce development has become one of the most essential needs for modern brands in all industries and FATbit Technologies has become one of the most trusted providers of e-commerce solutions in the world for brands who need it done right. Based in the US, FATbit Technologies helps brands sell more effectively online when nothing short of success will do.

    GearFlow needed to improve their ability to reduce barriers and turn leads into customers. FATbit Technologies leveraged their years of expertise to deliver an e-commerce sales solution that led to measurable results almost immediately, resulting in not only excellent client feedback but repeat work.

    SERVICES
    • 25% Custom Software Development
    • 20% E-Commerce Development
    • 15% UX/UI Design
    • 40% Other
    UNI DIAMONDS IS AN ONLINE B2B...

    UNI DIAMONDS IS AN ONLINE B2B...

    The Israel-based client required a B2B diamond trading marketplace to create an ecosystem for both vendors and buyers in the diamond trade industry. The Diamond Trading Marketplace supports seamless search, compare...
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    Start Your Own Online Tutoring...

    Start Your Own Online Tutoring...

    Yo!Coach is a turnkey solution that allows you to start your entrepreneurship journey in the tutoring industry without a hassle.
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    Online Heavy Equipment Rent &...

    Online Heavy Equipment Rent &...

    GearFlow - a US based heavy equipment rental & sale marketplace built with Yo!Rent, a leading product of FATbit. It helps startups & SMBs launch cutting-edge and feature-rich rental marketplace. Read GearFlow's...
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    eBike Comparison and Rental Website

    eBike Comparison and Rental Website

    The eBike comparison and rental website, eWheelers, approached us with a defined set of challenges. Among the challenges, important ones were time to market (TTM) and value for money. https://www.fatbit.com/portfolio.html
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  • 7
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Hyderabad, India

    Many enterprise clients count The Go-To Guy! as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this India-based agency is certainly here to make an impact.

    One The Go-To Guy! client is a globally recognized leader in their sector, and The Go-To Guy! has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 20% Search Engine Optimization
    • 40% Other
    Portfolio: Branding & Digital...

    Portfolio: Branding & Digital...

    Challange Faced:- Zim Laboratories, a Bombay Stock Exchange listed company, was venturing into e-commerce for their patented ‘oral thin film’ technology based new products. They wanted to build awareness and drive...
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    Portfolio: Web Design and...

    Portfolio: Web Design and...

    Challenges Faced:- Blueprint Technologies is an ERP solutions provider that pioneers in a new generation of product suite with innovative solutions. They wanted to build a website that accentuated their customer-first...
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    Portfolio: Web Design and...

    Portfolio: Web Design and...

    Challenge faced:- Being a multi-city real estate player, they wanted to showcase their projects across India in the best possible way. They wanted an interactive experience for their customers. They needed a web...
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    Portfolio: Digital Marketing...

    Portfolio: Digital Marketing...

    We crafted a niche digital strategy to produce results in a competitive environment. Challenge faced:- Tenet Diagnostics had launched 12 diagnostic centers in Hyderabad and Bengaluru and wanted to carve out a digital...
    SHOW MORE
  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Gurugram, India

    WATR is a design studio that envisions purpose with emotion. They craft brand experiences for businesses of all sizes striving for excellence, such as Hyatt, Strata, and OnePlus. Services include branding, UX/UI design, and web design.

    WATR developed a brand identity, which included a logo, for a traveler's platform following a thorough discovery phase. They also designed product flows and created screens for web and mobile products. Internal and external stakeholders praised the deliverables, and the products quickly generated notable engagement. 

    SERVICES
    • 40% Branding
    • 35% UX/UI Design
    • 10% Logo
    • 15% Other
    Airblack

    Airblack

    Airblack's online platform helps its millennial audience discover and craft the most exciting travel experiences. Growing at a steady pace, they wanted to build and improve their brand discoverability, recall, and loyalty...
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    Strata

    Strata

    Strata is one of the emerging leaders in the real-estate investment tech space in India, and has witnessed a rapid growth in its adoption.Observing interests towards differentiating from its competitors and coping with...
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    Peepin

    Peepin

    Peepin is a digital startup with a mission to empower its users to decide and select the local best party spots based on realtime feeds and deals.Its innovative mobile application makes decisions easy, exciting, and...
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    Airblack

    Airblack

    Airblack's online marketplace consists of Influencers (Travel Designers) on one side and member travelers on the other, with the business team working closely to optimize operations and experience. They had a working...
    SHOW MORE
  • 9
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Indore, India

    Their clients include major enterprise clients like Myriota and BE Advisors, but eLeopard is a branding agency that hasn’t lost its focus on innovation or creativity. This India-based firm helps organizations around the world focus their brand message for greater success.

    If you want to see how eLeopard helps brands communicate with their audiences, look no further than their work for Residential Settlements. eLeopard helped them define a communication strategy for their audience of legal consulting clients to improve their reach.

    SERVICES
    • 40% UX/UI Design
    • 25% Web Development
    • 15% Branding
    • 20% Other
    Showreel

    Showreel

    Works that kept us busy last year!
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    eCommerce Platform For NGOs

    eCommerce Platform For NGOs

    DonateKart is a unique platform that allows organizations to create campaigns for their ongoing projects. Through DonateKart, NGOs display the products they are in immediate need of. Donors can choose the organization...
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    Corporate Website and Branding

    Corporate Website and Branding

    Residential Settlements are a team of experienced property conveyancers specializing in the WA residential market, Australia. They run digital workshops to help others in real estate gain more repeat and referral business...
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    Responsive Web-App for Currency...

    Responsive Web-App for Currency...

    DATAPP is a global P2P currency exchange for the digital age—designed by travelers, for travelers. The app’s primary goal is to find the user’s nearby with the matching currency exchange parameters. Upon a match is...
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Bengaluru, India

    Red Baton Design Studio counts impressive brands like Commune Coworks among their key clients. So it’s no wonder that this India-based firm has achieved widespread success in a wide range of industries for their targeted UX and UI design work.

    One example of their web development success comes from Zippserve, a review and real estate accountability brand. Red Baton Design Studio helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 80% UX/UI Design
    • 20% Branding
    UI, UX & Frontend for ZippServ

    UI, UX & Frontend for ZippServ

    ZippServ is a company from the real estate industry which assists buyers with their real estate purchase. The client brief was to make a website that is simple, easy to use and very informative. We delivered exactly...
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    UI, UX & Frontend for Commune...

    UI, UX & Frontend for Commune...

    Commune Coworks is a company who provides coworking space in Bangalore, India. They wanted a website which looks corporate and contemporary at the same time. We designed the website keeping in mind of the TG. The website...
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    UI, UX for Chai Point Mobile App

    UI, UX for Chai Point Mobile App

    We came up with a simple yet effective UI UX solution for Chai Point mobile app. The app was goal is help chai lovers to order the product from the app. Check full case study here
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    UI, UX & Frontend for Cresta...

    UI, UX & Frontend for Cresta...

    Cresta is a new educational institution in Mysuru. The website of Cresta has been aesthetically designed keeping in mind of the target group that is youngsters and parents. Henceforth, the website is catchy yet has a very...
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  • 11
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New Delhi, India

    What do DANA and Asian Paints have in common? They’ve both turned to Media Designs for video production expertise. This India-based agency has already made major waves with work for enterprise clients and startups alike.

    When Nipro Pharma launched a platform targeting their unique users, Media Designs analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 70% Video Production
    • 20% Branding
    • 10% Print Design
    Media Designs Brand Video 2019

    Media Designs Brand Video 2019

    ransforming visions into reality,Our eyes are always towards the sky,We never look back, fighting against all oddsTo bring to life everything and more than you can imagine.We can write what is in your heart,We can shoot...
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    MASU BRAKES CORPORATE VIDEO...

    MASU BRAKES CORPORATE VIDEO...

    Media Designs a value oriented corporate video production made a video for Masu Brakes. Leading manufacturer and exporter of brake block, brake lining, friction material, disc brake pads, disc brakes, auto brake...
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    Hochiki Exhibition Video Capsule

    Hochiki Exhibition Video Capsule

    In these times of social media a specially designed Exhibition coverage Video Capsule which also captures messages from top management and visitors at the stall gives you a strong tool to be uploaded on you tube, vimeo...
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    Nagata Auto Engineering Corporate...

    Nagata Auto Engineering Corporate...

    Let’s see our latest corporate video production for Nagata Auto Engineering Pvt. Ltd. was showcased in Tagma India Exhibition.
    SHOW MORE
  • 12
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Bengaluru, India

    Clients like BMW, Pizza Hut, and Samsung trust Softway to create transformative experiences through strategy, design, development, and social influence. They work with a wide range of clients, mainly in the energy, business services, and consumer product industries.

    They designed and developed the Hold My Memories iPhone app, allowing users to register and upload photos and videos. The photos and videos can be saved as chapters, offering users a place to hold their memories in an organized way.

    SERVICES
    • 10% UX/UI Design
    • 10% Branding
    • 10% Digital Strategy
    • 70% Other
    E-Commerce Development for Brian...

    E-Commerce Development for Brian...

    www.briangavindiamonds.com is a custom made jewelry website available to the general consumer. They reached out to Softway to update their online e-commerce. Softway improved the website online shopping with an e-commerce...
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    Hold My Memories Website

    Hold My Memories Website

    www.holdmymemories.com is a social media website where the user can upload photos and videos and save them as life chapters.
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    Entrust Energy Website

    Entrust Energy Website

    www.entrustenergy.com allows for users to enroll for residential or commercial electrical service.
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    Nutty News Mobile App

    Nutty News Mobile App

    Nutty News is a mobile application where the user can obtain funny news.
    SHOW MORE
  • 13
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    250 - 999
    LOCATION:
    Sahibzada Ajit Singh Nagar, India

    With a passion for both strategy and design, Zapbuild has provided custom software and branding work for clients like DrinkFly. Based in Canada, Zapbuild brings a long history of success to each project they complete.

    When Mix Memory was just a new brand looking to make an impact, Zapbuild created not only their recognizable website but the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Zapbuild designers and strategists.

    SERVICES
    • 20% Custom Software Development
    • 10% Branding
    • 10% Marketing Strategy
    • 60% Other
    Ed Hero

    Ed Hero

    Website: edhero.com | Video: https://www.youtube.com/watch?v=Xf_t2oOaxZc Platform: Web |  Category: EdTech, ECommerce/Marketplace Tech: ROR, PostgreS EdHero is a unique, first of its kind...
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    Preuvesociale (Social Proof Tool)

    Preuvesociale (Social Proof Tool)

    https://www.preuvesociale.com/ |  Platform : Web Category : Marketing, Analytics, ECommerce | Tech:  Node.js, EJS, MySQL Preuve Sociale is a tool that allows businesses to display Sticky Reviews or...
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    DWEL

    DWEL

    Platform: Web | Cateogry: Rental Property Management Tech: Cake, Postgres Dwel assists customers in Automating property management with a platform built for both tenants and landlords. Dwel.co is...
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    Tokr

    Tokr

    trytoker.com https://itunes.apple.com/us/app/t%C3%B6kr/id1163098782?mt=8 https://play.google.com/store/apps/details?id=com.tokr.com&hl=en Platform: Web, iOS, Android | Category: E-commerce...
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Mumbai, India

    Leo9 Studio | UI/UX Design Agency is an efficient team of about that joins creativity, business strategy, and technology to support clients including Sony, BMW, and SPS Canada. Based in Mumbai, they specialize in UX/UI design and branding services to midmarket and small business clients in the business services, hospitality and leisure, and education industries.

    Leo9 Studio | UI/UX Design Agency augmented resources to execute landing page designs of paid and social media advertising campaigns for a digital marketing agency. They developed not only the aesthetics but also the funnels to optimize conversion rates on pages. They delivered exceptional and cost-effective solutions.

    SERVICES
    • 80% UX/UI Design
    • 20% Branding
    Empowering Cyber Security Services

    Empowering Cyber Security Services

    Lyon Managed Technology - is a new kind of technology services company that empowers highly skilled tech-heads like you all to deal with the most challenging IT Infrastructures.   UI UX | Web | Development
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    Optimized the effortless...

    Optimized the effortless...

    BMW Connect makes your on-the-go lifestyle effortless. Optimised for 2014 and newer vehicles, the app learns your preferences over time.
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    Simplified International Shipping...

    Simplified International Shipping...

    Traydo is a digital platform that is going to make your international shipping Simple, Efficient and Profitable. Traydo is designing technology-driven solutions to solve everyday challenges that you face while managing...
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    Customized Holiday Booking...

    Customized Holiday Booking...

    Travelxp is an accepted Gold Standard in Travel & Lifestyle category. Now an app-based travel booking platform to search and book flights, hotels and holidays, all with the convenience of the user’s pocket.   UI UX...
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  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Kochi, India

    When companies like Saina need an effective path to more effective mobile experiences, they enlist the services of Zartek Technologies. This India-based mobile app development agency has provided mobile applications for brands throughout the world, and has established itself as an agency that delivers consistent results.

    StudyOn is a company that’s tapped into a large audience already but was looking to expand their reach. They turned to Zartek Technologies for the opportunity to supercharge their mobile app for users, and Zartek Technologies delivered a robust mobile app strategy that led to increased business and brand awareness.

    SERVICES
    • 60% Mobile App Development
    • 20% Web Development
    • 10% Enterprise App Modernization
    • 10% Other
    Crystals E-commerce

    Crystals E-commerce

    Crystals is a platform selling stones, rings, jewelry and other items in Qatar. We build an e-commerce website for the client along with Sadad payment gateway for online payment. 
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    Collabo Reseller App

    Collabo Reseller App

    Collabo for reseller is an app for event ticket sellers to sell tickets offline. Sell tickets offline among your friends and network through Collabo Reseller App. Log in with the mobile number and see events authorized...
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    Video & Audio Streaming Platform

    Video & Audio Streaming Platform

    Shiv Yog App is your go-to hub for divine wisdom and chants from Self-realized Master & Yogi, Dr. Avdhoot Shivanand ji and Acharya Ishan Shivanand ji. Immerse in divinity through powerful words of wisdom from the...
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    Saina

    Saina

    Saina wanted a way to showcase classic films within an easy-to-use mobile interface. Zartek Technologies helped them create a mobile application that was easy to browse and a pleasure to use, leading to increased downloads.
    SHOW MORE

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What Is a Global Branding Strategy?

A global branding strategy is a branding strategy designed to appeal to a global audience beyond local consumers. A global branding strategy requires the creation of a standardized brand that transcends language and cultural boundaries.

A standardized brand strategy at the corporate level means consumers around the world will associate that set of colors, images, slogans, and logos with a particular business regardless of its location.

A global branding strategy could include:

  1. Creating a brand identity around a business’s culture and core values
  2. Promoting the brand internationally

What Are the Benefits of Global Branding?

There are many benefits of employing a global branding strategy. Some of the key benefits include:

  1. Increased brand awareness among international audiences: Taking a brand global means more potential customers getting to know a business’s products and services. This increased awareness also provides businesses with a competitive advantage over similar companies that opt to stay local.
  2. Improved bottom line: A larger pool of potential customers, combined with a savvy marketing strategy, could increase sales for a business targeting global markets.
  3. Improved products and services: Expanding to a global audience also means more opportunities for interaction with a diverse customer base. These interactions can give rise to important improvements in the products and services themselves.

How Do I Work With a Branding Agency?

A branding agency can be a helpful resource for establishing a standard brand for a global business. Here are some steps to take to work with a branding agency:

  1. Research agencies and identify potential partners
  2. Request proposals from your top choice agencies
  3. Establish a working relationship
  4. Evaluate the agency’s work

1. Research Agencies & Identify Potential Partners

Businesses considering hiring a branding agency should research agencies online before making a decision. Customer reviews and testimonials can clarify an agency's scope of work, specializations, and potential shortcomings. Case studies can provide real-life examples of the type of work you can expect from working with an agency.

2. Request Proposals From Your Top Choice Agencies

Proposals will help narrow an agency search from a few candidates to the right partner. Consider a request for proposal as an opportunity to outline priorities for a branding project and set clear expectations. Once the proposal is approved, it’s time to start the project.

3. Establish a Working Relationship

It’s important for businesses to establish an effective professional relationship with a branding agency. The agency will spend time getting to know and understand the business’s current brand and positioning before evaluating and executing on the project.

The early stages of a contract are an opportunity to establish expectations, deadlines, and a working cadence for the project.

4. Evaluate the Agency’s Work

Based on a business’s needs and expectations, a branding agency will work on improving the existing brand or completely rebranding the business. The business, in turn, can work closely with the agency to ensure the new or updated brand aligns with the company’s mission and vision.