The team at Catchword blend creativity and science to help both new and existing brands creating names that stick. Their impressive portfolio of work all stems from the same goal; helping brands develop timeless names that resonate fully with their audience.
One of their most recognized portfolio pieces was working with Fitbit to develop a system of names for their different products. Their team came up with a group of names that were short enough to fit on the product, while also highlighting the features that made the device unique.
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"The Catchword team are truly experts in the field of naming and have a passion for linguistics, naming, and marketin..." - Corporate Marketing & Branding Director, Corning
Shomi - naming a new video streaming service for Rogers and Shaw
Shomi - naming a new video streaming service for Rogers and Shaw When Rogers and Shaw Communications, two of Canada’s biggest media companies, decided to launch a video-on-demand service, they knew they had to outperform Netflix. So, they hired a team of directors, screenwriters, and festival programmers to complement their recommendation algorithm, with the aim of reducing the time consumers need to find the right content. They asked Catchword to create a name to match, and Shomi got the part. Shomiis inviting, memorable, and playful—as distinct from Netflix as can be—and the underscore in the wordmark suggests infinite possibilities, and an end to aimless browsing!Hide details