The team at Catchword blend creativity and science to help both new and existing brands creating names that stick. Their impressive portfolio of work all stems from the same goal; helping brands develop timeless names that resonate fully with their audience.
One of their most recognized portfolio pieces was working with Fitbit to develop a system of names for their different products. Their team came up with a group of names that were short enough to fit on the product, while also highlighting the features that made the device unique.
Sunbird – naming a DCIM company and B2B platform for Raritan
Sunbird – naming a DCIM company and B2B platform for Raritan When Raritan decided to spin off its Data Center Infrastructure Management (DCIM) software business, the company’s executive team and Catchword agreed that...Hide details