Charles River Media Group
Charles River Media Group is a Boston based production and post-production company that’s created work featured on NBC, ESPN, and NHK. Their full-service line includes corporate and non-profit communication, event live-streaming, and placement on networks.
When McDonald’s decided to put a digital Big Mac ATM to promote new additions to their menu in Boston’s Kenmore Square, they brought Charles River Media Group along to document the day. They spent the day capturing all the satisfaction and excitement from customers and put it together into a short recap film.