NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.
Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.
Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...Hide details