Focusing specifically on Shopify, Pointer is praised for their design capability, expertise, and attention to detail, creating stunning commerce experiences. A design first company, they work mainly with small and mid-sized clients.
As an example, they led the design and development of the rebooted New York Times Store. The new website sports a modern, clean, mobile-friendly design. To ensure easy navigation of the wide range of products on the site, they used a visually compelling masonry grid flow combined with simple filtering on the collection page.