River + Wolf
River + Wolf is a top-rated brand naming and writing agency, creating product names, company names, and service names, along with brand stories and messaging. They work with clients of all sizes across a wide range of industries.
They partnered with Women’s Marketing, a top marketing firm with a focus on women’s brands to create a name that better reflected their work. The name needed to be friendly yet sophisticated and while nodding to women, not overtly gender-centric. After developing hundreds of names, the name Stella Rising, with its constellation of positive associations, was chosen.
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New York, NY
"They also went above and beyond in responding to our (sometimes changing) attitudes towards names..." - ." - President, Head of Product & Marketing, Ghostery