Rule29

Trusted by companies like American Red Cross and Allstate, Rule 29 helps clients achieve more by using creative to grow business and clarify stories. They boast a robust portfolio made up of branding work enterprise and midmarket companies. 

One of Rule 29’s standout portfolio pieces was refreshing the brand identity of one of the world’s most recognized nonprofits—the Make-A-Wish Foundation. Without changing the recognized visual cues, their team updated the branding to have a contemporary flair and be better suited for emerging mobile platforms. 

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Details

$25,000+
$150 - $199/HR
10 - 49
Founded 2000

Locations

Geneva, IL
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Reviews

4.9

"Working with Rule29 is refreshing—they’re transparent and easy to work with." - Senior Director, Technology Company

14 reviews on clutch.co

Focus

45%
20%
15%
Branding
Web Design
Print Design
Digital Strategy
Logo
project

Rule29

Mellody Farm Promotion

Mellody Farm was to be built on land with a long history as a dairy farm, and was envisioned to be a truly immersive and unique shopping destination. Reclaimed wood, brick, and steel were utilized to create an industrial aesthetic that recalled the property’s previous use. From this, we created a brand that found its inspiration in farmland and lines created in these fields.

We utilized the new logo and accompanying brand to build out the Mellody Farm wayfinding signage and this leasing kit to help Regency Centers attract top-notch retailers. This kit included a beautifully-designed brochure that featured high-end print production to emphasize the elegance of the space, as well as vibrant colors to accent various aspects of the retail center. Additionally, a custom-branded Google Cardboard was included so potential companies could virtually experience the space.

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Mellody Farm Promotion

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Quiet Revolution Website

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Fellowes Follow the Bankers Box Video

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Rule29 Video Reel

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Team Red, White & Blue

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Make-A-Wish Brand Refresh

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CDK Global

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Cuebiq

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Raffles Brand Refresh

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