With an impressive roster of clients like Apple, Adobe, Walmart, and more, Traction’s talent, expertise, and processes are proven. They are an award-winning creative agency, working mainly with large enterprises and mid-sized clients.
They partnered with Lenovo to create a marketing campaign for ThinkPad™ Yoga 12 all-in-one laptop and tablet. In a series of videos and a collection of four tongue-in-cheek illustrated “Survival Guides”, they appealed to a marketing-averse IT audience, making it the most viewed and downloaded asset ever produced. The result —a 400% lift in engagement.
$150 - $199/HR
50 - 249
San Francisco, CA
"They tend to be big personalities with great ideas, and super smart. I think they’ve been fantastic." - Senior Director of Brand Marketing, Global Staffing Firm
250% Increase in Leads
Lenovo is the biggest laptop vendor in the world. Many of those laptops are sold to businesses, and with the launch of their ThinkPad™ Yoga 12 all-in-one laptop and tablet, Lenovo hoped to broaden their exposure to a...Hide details