Their clients include major enterprise clients like Tesco, but Wolfgang Digital is a search engine optimization agency that hasn’t lost its focus on innovation or creativity. This Ireland-based firm helps organizations around the world focus their strategy for greater success.
If you want to see how Wolfgang Digital helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Zurich. Wolfgang Digital helped them define a strategy for their audience to improve their reach.
$100 - $149/HR
50 - 249
Dublin 2, Ireland
“They’re incredibly proactive, coming up with new ideas and suggestions all the time." - Group Digital Marketing Manager, Hotel Chain
Pay Per Click
Search Engine Optimization
Social Media Marketing
Social Promotion: User Generated Content (UGC)
Objective: Nurture relationships with existing customers, spark social engagements & generate brand advocacy.
Insight: People place a high degree of trust in consumer opinions posted online and are big fans of real life situations. In addition, iClothing's demographic are mad for selfies.
Approach: We created the #IWEAR campaign, in which we encouraged iClothing customers to post a selfie of them in their new threads to their social media channels using the #IWEAR hashtag, offering small prizes as incentive. We then recycled images posted by users into marketing materials for the #IWEAR campaign.
Results: Generated 127k engagements with the #IWEAR hashtag. Twitter followers doubled inside of the first 4 weeks. What was suprising was the UGC images taken by girls in their bedrooms and bathrooms enjoyed engagement rates 10x of those of the usual stylised images of models! During the first 4 weeks of the campaign website visits from repeat customers increased by 10%.
Iteration: Bowled over by the success of this UGC campaign for generating engagement and brand advocacy, we decided to create a similar UGC campaign targeting the other end of the purchase funnel. #IWANT was born. We encouraged people to upload pictures of clothes they wanted using the #IWANT hashtag, and iClothing would respond via social media with similar items available to purchase online.Hide details