Social media platforms have evolved over the years. Today it’s no longer just a medium where you socialize with others. It is now a lot more than that.
Currently, businesses can use social media to increase their reach online, attract relevant leads and grow their sales. But for that, you need to have a proper strategy in place.
If you do a Google search on how to use social media to achieve your goals, you’ll see results of people telling you to post valuable content consistently.
We have heard this repeatedly, and you have already tried doing it too. But you’re still not able to achieve your goals. There must be other ways to boost your conversions and get what you want.
In this article, we’ll talk about some of the most important ways through which you can gain more organic visits on your social media page that are hidden from a quick Google search.
Hire a social media marketing agency for your business.
5 Ways to Gain Organic Social Media Visits
- Use relevant hashtags to increase visibility
- Make use of influencers and brand advocates
- Take advantage of user-generated content
- Leverage video content
- Run contests and giveaways
1. Use Relevant Hashtags to Increase Visibility
Have you seen people using hashtags on their social media posts? They don’t use them for the sake of using them. There’s a reason behind using these hashtags.
When you add hashtags to your content, you are making your posts easier to discover. When social media users search for topics or keywords related to your content, chances are that your content will pop up in their search results. This happens because of the hashtags you have used in your posts.
Look at the image below. Being a car and bike detailing and modifying business, Car Squad India targets anyone who loves cars or bikes and tries to attract them to their profile. So it strategically uses various relevant hashtags in its post to do the same.
It’s important to note that hashtags also make your content more visible to users who don’t follow you but who are interested in the topics you’re talking about. This helps you reach out to new audiences and grow your followers.
By using popular and relevant hashtags, you can tap into conversations and potentially introduce your content to an entirely new set of audience.
2. Use Influencers & Brand Advocates
Have you tried using influencer marketing for your business? If not, you should definitely give it a try. Influencer marketing is nothing but a form of marketing in which you collaborate with influencers to market your product or service.
Influencers are people who are influential within their niche and have the power to influence the decisions of others with their content and expertise. These people already have a huge follower base so by partnering with them you can discover a whole new set of audience to market your business to.
But make sure to reach out to influencers who are in your niche. This will ensure that their audience will relate to your business which might also convince them to take action on your site.
Additional Reading: 'Influencer Marketing Trends for 2023'
3. Take Advantage of User-Generated Content
Another easy way to gain organic visits on social media is to use user-generated content. User-generated content, or UGC, is nothing but content created by your customers using your products or services. They are usually created in an organic, non-commercial setting and are typically freely available for use by others.
Since they are created by the customers, most UGC don’t appear promotional. So it’s easier for people to trust such content and also, it helps your brand make a great first impression. These can be in the form of videos, reviews, images, and more.
With UGC, you can easily gain the trust of your users and gain more organic visitors to your social media profile.
Additional Reading: 'How User-Generated Content Helps Businesses Thrive'
4. Leverage the Power of Video Content
Another brilliant way to attract more organic visits on your social media profile is to post video content. Video content is engaging to watch, and is very effective in helping you deliver your message better. You can use videos to create educational content, promote your products and services, share behind-the-scenes looks into a company, and more.
The good thing about using videos in your social media strategy is that it can help you increase user engagement and build relationships with potential customers.
5. Run Contests & Giveaways
Running a contest or a giveaway is a brilliant way to attract more people to your profile. Moira Cosmetics uses this strategy to attract more followers to its profile. It hosts a giveaway and announces an attractive prize for its winners.
Everybody loves the chance of winning freebies and gifts. Conducting giveaways can be an effective way to get people interested in your brand while increasing engagement on your social media accounts.
Running giveaways and contests can also be an amazing way to reward your current followers and encourage others to follow you. Leverage it with your social media marketing software and make the most out of it.
To ensure that the results are more effective, make sure that you specify the rules of the giveaway. Let your users know how to enter the contest and when is the last date of the contest clearly. Also, be sure to promote the giveaway heavily on all of your social media channels.
Giveaways are also very helpful in helping you grow your followers and increase your email subscriber’s list.
Use Social Media to Support Your Business
Social media platforms are one of the most powerful marketing tools that every business should leverage. But to bring in more organic visits you first have to build a powerful social presence.
The above tips can help you do just that. First, you post interesting content consistently using relevant hashtags to increase your reach. Then you further expand it with the help of influencer marketing.
Once you have built a strong base, leverage user-generated content to boost your credibility and gain your follower's trust. This is essential for the long-term success of your brand. Make sure that you continue to engage your audience with engaging content like giveaways, interesting quizzes, polls, etc.
Always remember that engaged customers are more likely to remember your brand and buy from you, so it's essential to create campaigns that encourage them to interact and take action.
Once you can accomplish these few steps, gaining organic visits on your social media profile becomes much easier.