Why Is Global Branding Important?
Global branding is important because it:
- Creates a unified identity for your business
- Reduces marketing costs
- Shows your brands’ values
1. Creates a Unified Identity
Global branding is important because it creates a global, unified identity for a business’s products and services.
As globalization changes how people find and purchase from businesses, having a good branding strategy ensures that people across the world understand what your business does and what value it can provide consumers.
2. Reduces Marketing Costs
Global branding is also important because it provides a chance to reduce costs. A company that has one global brand can create branding materials that are uniform across the globe. A company with different, competing brands in various markets will have to spend extra time and money creating and executing on individual branding strategies.
3. Shows Brand Values
Global branding is also important because of the rising number of middle-class consumers across the world. As more people have the means to purchase products, companies should have a global brand that reflects the “heart and soul” of their business. This way, consumers will know not only what a company sells but also what its brand represents.
For companies entering a new market, having a global brand is essential. One of the easiest ways to develop a brand in a new market or nation is for consumers to already have some idea what your brand stands for. In this way, global branding is important because it can help your company grow.
What Makes a Brand Successful?
Successful brands sell, have a clear voice, and have a relatable identity.
- Successful brands sell: Successful brands sell the goods and products to the consumers that they target.
- Brand voice: Successful brands speak in a consistent, distinct voice that resonates with target customers. Examples of types of brand voice include authoritative, technical, professional, and friendly.
- Brand identity: Successful brands have a strong identity, which means they effectively convey their brand through visuals and messaging. Elements of brand identity include a logo, colors and fonts, advertising, and website design.
Branding vs Marketing – What's the Difference?
Branding is the process of figuring out your company’s values and image. Marketing is the process of delivering your message to your audience.
Branding is about actively shaping your brand and defining who you are as a company. Branding represents your company’s mission and values. Your brand lets consumers know what your company is about and gives employees an understanding of their mission.
Marketing is the set of processes and strategies used to promote a brand. Marketing helps companies amplify their brand and reach potential customers. Examples of marketing include email marketing, social media marketing, paid advertising, and print and television ads.