May 2022

Top Brand Consulting Firms in Ukraine

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, Ukraine has some of the best brand agency to hire. Use our list to find and connect with brand agency in Ukraine. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in Ukraine

  • 1
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Kyiv, Ukraine

    What do Adam and Hacken Proof have in common? They’ve both turned to Twid for branding expertise. This Ukraine-based agency has already made major waves with work for enterprise clients and startups alike.

    When Sas Agro launched a platform targeting their unique users, Twid analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Branding
    • 20% Logo
    • 20% Web Design
    • 40% Other
    Zibra - branding & web development

    Zibra - branding & web development

    Zibra has launched a new solution for working with 3D objects in the Unity ecosystem. It is based on AI. To emphasize the human-machine interaction, we have created a dynamic brand identity created through machine...
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    UNIT.City - branding & creative...

    UNIT.City - branding & creative...

    UNIT.City is the first innovation park in Ukraine. We have ongoing and award-winning relationships and already built a design system, created a number of campaigns and merch. Keep an eye on this truly amazing brand! 
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    Phalanx - branding & video & web...

    Phalanx - branding & video & web...

    An orthodontist from Germany has patented a new device for easy expanding the upper jaw without risk of necrosis. The appliance needs a brand with a technological visual identity, an understandable video explainer and a...
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    Sonora Inn - branding & web...

    Sonora Inn - branding & web...

    The Sonora Inn is a historic hotel in downtown Sonora, CA. The history of this hotel refers to the Golden Era of Hollywood, where many movie stars stayed in the hotel. Also, various events and processes related to film...
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  • 2
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Kyiv, Ukraine

    Molto Bureau is a branding bureau based in Ukraine and was founded in 2015. They have about 10 employees who specialize in branding, packaging design, and web design to small to middle-market businesses focusing on consumer products & services, health care & medical, and arts, entertainment, & music industries.

    Molokiya hired Molto Bureau to design a product packaging for their dairy company where the team manages the terms of reference, several drafts, adjustments, and finalizations. Molto Bureau has delivered a cohesive and unique design, expressing the authenticity of the products. The team communicates in a timely and effortless manner, ensuring prompt delivery, and above all, their patience, creativity, and flexibility were the highlights of their engagement.

    SERVICES
    • 60% Branding
    • 30% Packaging Design
    • 10% Web Design
    Packaging design for the ground...

    Packaging design for the ground...

    Buco Coffee Manufacture. Minimalistic stories of countries in a design of coffee packaging.   Short info: Client: Buco Coffee Manufacture Location: Ukraine Year: 2016 Activities: brand identity, packaging design, art...
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    Visual identity for cybersecurity...

    Visual identity for cybersecurity...

    GuardYoo.  Visual identity for cybersecurity guardians.   Short info: Client: GuardYoo Location: Ireland Year: 2018 Activities: logotype, symbol, visual identity system, graphic design, guidelines design, social media...
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    Technological perfection in...

    Technological perfection in...

    Rolique. Technological perfection in rebranding of IT company.   Short info: Client: Rolique Location: Ukraine, Poland Year: 2019 Activities: brand Identity, logo design, art direction, social media, guidelines design...
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    Brand Identity for Museum of...

    Brand Identity for Museum of...

    Sharp and firm emotions in the new identity of the Museum of Kharkiv School of Photography.   Short info: Client: MOKSOP Location: Ukraine Year: 2018-2019 Activities: logotype, symbol, visual identity system, guidelines...
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Kyiv, Ukraine

    Zgraya Digital is an award-winning full-service digital agency based in Ukraine and founded in 2019. They have about 50 employees that specialize in IT, web design, user experience, user interface, app design, graphic design, mobile app design, Saas, branding, digital marketing, motion design, web development, digital advertising, and e-commerce for a range of clients focusing for business services, financial services, and e-commerce industries.

    Venture Capital Firm hired Zgraya Digital for web design and development and also provided copywriting services and handled the branding and naming process for one of their client's ventures. Zgraya Digital leveraged its creativity and industry expertise to deliver unique and innovative designs that set the client apart from competitors more than the client had expected and they were highly responsive throughout, ensuring a smooth workflow.

    SERVICES
    • 60% Web Design
    • 15% Web Development
    • 10% Branding
    • 15% Other
    Demigod

    Demigod

    Demigod is a reimagined personal growth application designed to build good habits, get rid of a few bad ones, and maximize productivity. It is the ultimate all-in-one organizational system with personal in-app coaching...
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    Burfa - designing the future of...

    Burfa - designing the future of...

    Burfa is an Estonian investment company working with innovative projects and startups in IT, fintech and data processing. Their main focus is investing in high-performance computing technology and the people that support...
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    Encredibox

    Encredibox

    Encredibox is a new educational product where courses come in a digital box. Our modest part was to make sure the box (and the website) looks and feels like a cool gadget, which would inspire visitors to invest in one. Or...
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    Singular

    Singular

    Singular is a large eGaming company that provides solutions to some of the world’s largest operators in the industry. We made a flashy website with a lot of information about all the different products organized in a...
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Kyiv, Ukraine

    LOOKSGREAT.STUDIO is an award-winning digital agency based in Ukraine and was founded in 2009. They have about 50 employees that offer web design, UX/UI design, and branding to a wide range of clients mainly focusing on consumer products & services, Information Technology, and Ecommerce industries.

    Apple point hired LOOKSGREAT.STUDIO for web design and development services. The team built the site from scratch and loads very quickly despite its large size, which was the client's main requirement. The client was impressed by their stylish design, and their project management and communication skills ensured a smooth delivery. 

    SERVICES
    • 30% Web Design
    • 30% Web Development
    • 20% UX/UI Design
    • 20% Other
    Washington Academy Online

    Washington Academy Online

    Graduate with an American Boarding school diploma just like an American Student! Website design and development for Washington Academy Online, American school online and live education. The school allows you to get the...
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    ARTBAT Website

    ARTBAT Website

    ARTBAT is a world famous electronic duet of two DJs who perform at the most popular electronic festivals such as: Tommorowland, Burning Man, Time Warp, Creamfields etc.  on the same stage with Carl Cox, David Guetta...
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    Logofolio 2019-22

    Logofolio 2019-22

    For 2019-2022, our collection includes 8 of the best brandings for the last few years.  Many years of experience with digital, e-comecre & comerce brands has allowed us to create perfect and effective brands that...
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    Falcon

    Falcon

    Branding for a Ukrainian technology company producing a satellite navigation signal system device. Emergency alert system, that helps rescue tourists in unpredictable situations. The integrated system consists of an IT...
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  • 5
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    L'viv, Ukraine

    Recognizable brands worldwide have employed Bambuk Design Studio to bring their UX and UI design needs to the next level. Based in the Ukraine, Bambuk Design Studio was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Bambuk Design Studio provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 50% Web Design
    • 30% UX/UI Design
    • 20% Branding
    Ambiq (Web design, Concept)

    Ambiq (Web design, Concept)

    CASE STUDY https://www.behance.net/gallery/111735821/Ambiq-Branding-Website-Illustr... STUDIO SCOPE We performed visual conception and a new website for the technology company, which has developed breakthrough innovating...
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    Ricker Lyman Robotics (UI/UX,...

    Ricker Lyman Robotics (UI/UX,...

    CASE STUDY https://www.behance.net/gallery/68042323/Ricker-Lyman-website-and-illust... STUDIO SCOPE The Atomic Age is the period of the US history of the 50s. The imagined reality was primarily reflected in art and...
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    BCB (Web design, Concept)

    BCB (Web design, Concept)

    CASE STUDYhttps://www.behance.net/gallery/106302013/BCB-website Website for product promotion. BCB is an add-on for the Adobe Experience Manager that allows users to get the most out of web browser and cache. The basis of...
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    GASENERGY (Web Development,...

    GASENERGY (Web Development,...

    CASE STUDY https://www.behance.net/gallery/111616043/GASENERGY-website-development STUDIO SCOPE This project is a development of the website for one of the largest chains of fuel in Kazakhstan. The main concept is the...
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  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Kyiv, Ukraine

    With an impressively robust client list that includes names like KyivPost, Deco.Agency empowers brands with web development. Founded on design-first principles, this Ukraine-based firm offers an emphasis on helping brands drive change.

    One example of Deco.Agency’s experience is their work for Na Chasi, one of the world’s respected brands. Deco.Agency helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 70% Web Development
    • 20% Web Design
    • 10% Branding
    Cryptovest — one of the leading...

    Cryptovest — one of the leading...

    https://Cryptovest.com continually strives to deliver accurate, actionable and timely reports, supported by an exceptional team of writers, editors, developers, analysts, managers, and executives, all of whom are...
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    Cleverism — AI-driven jobboard +...

    Cleverism — AI-driven jobboard +...

    https://Cleverism.com is a leading AI-driven jobboard with millions of jobs, a solid resume builder, proven tools on how to rock the job interview and raise salary. 
    SHOW MORE
    KyivPost — Ukraine’s Global Voice

    KyivPost — Ukraine’s Global Voice

    The https://KyivPost.com is Ukraine’s English-language newspaper and proud winner of the 2014 Missouri Honor Medal for Distinguished Service in Journalism. The newspaper’s first print edition came out on Oct. 18...
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    International Rennaisance...

    International Rennaisance...

    The International Renaissance Foundation (https://IRF.ua/en) is one of the largest Ukrainian charitable foundations that has been developing an open society in Ukraine since 1990. The foundation is part of the Open...
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  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Kyiv, Ukraine

    Brain Tank has provided marketing strategy solutions for brands in need of creative marketing angles, including companies like PepsiCo. This Ukraine-based agency delivers is known for dazzling clients with their ability to help them create effective strategies at a manageable rate and within a quick timeframe.

    When their client needed a powerful way to supercharge their marketing and advertising, they turned to Brain Tank. Brain Tank completely revamped their marketing approach to highlight some of their most appealing elements and drive brand awareness, perception, and sales.

    SERVICES
    • 50% Marketing Strategy
    • 25% Branding
    • 20% Advertising
    • 5% Other
    Platon Business Centre

    Platon Business Centre

    A new center of business attraction for Odessa When a new large development project has a powerful and slender business philosophy, working with it becomes especially interesting and intense. This fall, our team has...
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    Soft curds delicious video for...

    Soft curds delicious video for...

    The Brain Tank marketing agency team has developed and shot a series of digital videos, featuring a number of interesting findings, as a part of a launching campaign of a new line of soft curds of the Slovyanochka brand...
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    Case of National Promo for AGUSHA

    Case of National Promo for AGUSHA

    Project We wanted ukrainian children to combine eating healthy fruit food and spending their time happily and usefully. We also wanted to help their parents comfortably care for their kids while walking. We created a game...
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    BRAIN TANK 2019 Showreel

    BRAIN TANK 2019 Showreel

    Full-service marketing communications agency BRAIN TANK showreel 2019 ▶ More details: https://www.braintank.ua/en/
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  • 8
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Cherkasy, Ukraine

    Why is Stanko Group experiencing record sales? They’ve turned to Rubarb Digital for branding expertise. This Canada-based agency has already made major waves with work for enterprise clients and startups alike.

    When Olos Academy launched a platform targeting their unique users, Rubarb Digital analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Web Development
    • 15% Branding
    • 15% Marketing Strategy
    • 50% Other
    Website development for an...

    Website development for an...

    CLIENT DTEK is the leader in the distribution of electricity and the operation of power grids in Ukraine. Before our cooperation started, 5 websites of DTEK Network enterprises did not have a single structure, style and...
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    Launching the MHP brand on the...

    Launching the MHP brand on the...

    TASK:  MHP is actively expanding its horizons, including the MENA markets (the Middle East and North Africa regions). Our task was to develop a corporate identity and create a pattern, that would favorably distinguish...
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    Case: advertising strategy,...

    Case: advertising strategy,...

    What is done: Advertising strategy Website Presentations PROJECT OUTCOMES CKS is a large-scale project that required maximum dedication and competence from us. Because of the specificity of the target audience, we...
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    Case: Website Development, Video...

    Case: Website Development, Video...

    What is done: Website Landing Page 3D Video Videoinfographics Marketing Kit PROJECT OUTCOMES In the process of close interaction with the client and in-depth marketing analysis of the niche, we managed to develop an...
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  • 9
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Dnipropetrovs'k, Ukraine

    Their clients include major enterprise clients like BLE Games, but Plastik is a UX and UI design services agency that hasn’t lost its focus on innovation or creativity. This Ukraine-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Plastik helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Cyberhero. Plastik helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 20% UX/UI Design
    • 20% Graphic Design
    • 20% Web Design
    • 40% Other
    3D logo animation

    3D logo animation

    Quicksilver & Golden Agency Logo 3D model animated
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    Swimming App Design

    Swimming App Design

    This swimming app allows you to find a coach or do an individual training plan. ?‍♂️
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    Jewellery App

    Jewellery App

    An interface design and a 3D scene for a jewellery app.
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    Fitness App Design

    Fitness App Design

    The part of the design for the Fitness App that helps people to discover interesting places and sport events to visit.
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  • 10
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Kyiv, Ukraine

    Their clients include major enterprise clients like Furshet, but Leletko & Pronyk is a marketing strategy agency that hasn’t lost its focus on innovation or creativity. This Ukraine-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Leletko & Pronyk helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Furshet. Leletko & Pronyk helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 40% Branding
    • 30% Mobile & App Marketing
    • 15% Digital Strategy
    • 15% Other
    Raptom

    Raptom

    Task   The team has a request to launch the brand on the market, attract new customers, make the brand consistent and simply tell about the product.   Results   More than 200 maintenance station becomes app partnerr
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    LendsBay

    LendsBay

    Results: Organic coverage of Instagram account increases 1.5 times Total number of users increases from 5 000 to 45 000 users 
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    Bloggermall

    Bloggermall

    More about the project: https://leletko-pronyk.com/bloggermall  
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    Light Corn

    Light Corn

    More about the project: https://leletko-pronyk.com/en/lightcorn
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  • 11
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Odesa, Ukraine

    With a passion for both strategy and design, Nikitinteam has provided UX and UI design work for clients like tune Fork. Based in Ukraine, Nikitinteam brings a long history of success to each project they complete.

    When Cube VR was just a new brand looking to make an impact, Nikitinteam crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Nikitinteam designers and strategists.

    SERVICES
    • 40% UX/UI Design
    • 20% Logo
    • 10% Branding
    • 30% Other
    App Design for Online Clinic

    App Design for Online Clinic

    The main goal was to create a good design for an app that will help patients find the right doctor, pay for their service and communicate with them later without using other messengers. Check more about the work...
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    English Learning App

    English Learning App

    Our task was to develop a cool IOS/Android application for learning English. Since the competition is very high, it was very important for the client to do something unique and outstanding. Check more about the work...
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    Branding the Casino "Brando"

    Branding the Casino "Brando"

    We used a warm color scheme to attract new players. At the same time, we placed all the design elements on a muted background to create the most appropriate atmosphere for playing games. We made the Brando Casino website...
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    CUBE VR

    CUBE VR

    CUBE is a completely new format in the entertainment industry based on virtual reality technology, where people can experience unforgettable moments with their friends. We made a completely new branding for the whole...
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  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    L'viv, Ukraine

    dops.digital is committed to design quality, creating premium websites and apps for clients like FIFA and VISA. They work with clients of all sizes and industries.

    They partnered with Bar Frogs to create a web and iOS application. The app customizes search requests into the most relevant place for events and restaurants in the city. The app features a clean, captivating, and convenient interface that users can use every day. The app also features a conversation tool along with a search tool, showing the most useful information for the user.

    SERVICES
    • 60% Web Design
    • 20% UX/UI Design
    • 20% Branding
    Art Deal

    Art Deal

    Digital Art Portal
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    Petainer

    Petainer

    Worldwide Product Digital Portal
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    Archrival

    Archrival

    Digital Marketing Agency
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    Manzzil

    Manzzil

    Furniture Marketplace
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  • 13
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Kyiv, Ukraine

    When companies like BitQuant need an effective and fast way to improved websites, they turn to RGray. This Ukraine-based web design agency has been providing web design for brands throughout the world for years, and has established itself as a major name in high-end web design.

    Influx is a company that’s achieved significant success but was looking to reach the next level. They turned to RGray for the opportunity to create an entirely new customer-facing website, and RGray delivered a robust web design strategy that led to increased business and brand awareness.

    SERVICES
    • 30% Digital Strategy
    • 25% Web Design
    • 25% Web Development
    • 20% Other
    BitQuant

    BitQuant

    Problem The founders of the BitQuant Exchange are dreamers and strong advocates of FinTech products. They have tried hard to differentiate their product among the hundreds of others that appeared during the recent...
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    Digital Infrastructure Audit

    Digital Infrastructure Audit

    In a short time-frame, we've conducted a thorough and comprehensive audit of zarely.co website and digital infrastructure. The audit included four major pieces: SEO Conversion Rate Optimization Ad-Funnel Audit Audit of...
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    From Idea to MVP

    From Idea to MVP

    A platform for Instagram management and promotionWe've brought InfluX from just an idea to its first market-traction, having provided a wide range of services:Comprehensive market research - full break-down of the...
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    MorisTech Brand Identity and Web...

    MorisTech Brand Identity and Web...

    Moris and tech is a legal firm specialized in providing services to IT companies and venture-model startups. It is a one-stop-shop for clients in e-commerce, offering services for businesses in the field, at any stage of...
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Kyiv, Ukraine

    Their clients include major enterprise clients like HQA Inc., but olymp is a web development agency that hasn’t lost its focus on innovation or creativity. This Ukraine-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how olymp helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Gamefy. olymp helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 30% Web Development
    • 25% UX/UI Design
    • 25% Web Design
    • 20% Other
    gamefy

    gamefy

    Ukraine Digital Distribution Platform for Video Games. Services: strategy, brand identity design, UI/UX design, web development (back-end/ front-end), QA, maintenance. Duration: July 2018 — March 2019 Branding Case on...
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    HQA Inc.

    HQA Inc.

    USA Branding and website for the Chicago-based company that integrates automation solutions. Services: UI/UX design, web development (back-end/ front-end), QA, maintenance. Duration: November 2018 —...
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    EMC - Equipment Monitoring System

    EMC - Equipment Monitoring System

    USA A web-based platform for factory data collection and visualization. It analyzes production data and finds weak areas that can be optimized, which allows to continuously improve product quality. Services: web...
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    AGROSERT

    AGROSERT

    Ukraine CRM for a company that provides plant certification services. Services: UI/UX design, web development (back-end/ front-end), QA, maintenance. Duration: August 2019 — ongoing
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  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Kyiv, Ukraine

    Where do companies turn when their current UX and UI design isn’t making the grade and they need a fast course-correction? Brands like Noel turn to Pink Lions, a Ukraine-based agency that delivers UX and UI design to organizations and companies that need results.

    Inside Production is a production company that needed to improve their users’ experiences on their platforms. They employed Pink Lions, who were quickly able to analyze their existing UX and UI design, then develop and execute a more effective approach that led to a measurable increase in KPIs.

    SERVICES
    • 40% UX/UI Design
    • 30% Branding
    • 30% Web Design
    Hotel Victoria. Logo and sign...

    Hotel Victoria. Logo and sign...

    Link to the full presentation: https://www.behance.net/gallery/110596593/Hotel-Victoria-Logo-and-sign-s... Pink Lions have designed a sign system that complements the ambiance of modern luxury and underlines the rich...
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    Tranzzo Payment System. Branding...

    Tranzzo Payment System. Branding...

    See the full presentation on Behance: https://www.behance.net/gallery/109487311/Tranzzo-Payment-System-Brandin...   Tranzzo is an international platform for online payments, which develops solutions and technologies so...
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    Mobile Application Design for...

    Mobile Application Design for...

    See full project by the link: https://www.behance.net/gallery/92001423/Mobile-Application-Design-for-C...   CEX.IO is one of the few exchanges that provide instant Bitcoin, Ethereum, Ripple purchases with your credit...
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    Rebranding a chain of schools of...

    Rebranding a chain of schools of...

    A full presentation on Behance: https://www.behance.net/gallery/104286747/First-Kyiv-Courses-Rebranding-... The First Kyiv Courses is a chain of 4 schools in the ancient Ukrainian city of Kamianets-Podilskyi, where for...
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Why Is Global Branding Important?

Global branding is important because it:

  1. Creates a unified identity for your business
  2. Reduces marketing costs
  3. Shows your brands’ values

1. Creates a Unified Identity

Global branding is important because it creates a global, unified identity for a business’s products and services.

As globalization changes how people find and purchase from businesses, having a good branding strategy ensures that people across the world understand what your business does and what value it can provide consumers.

2. Reduces Marketing Costs

Global branding is also important because it provides a chance to reduce costs. A company that has one global brand can create branding materials that are uniform across the globe. A company with different, competing brands in various markets will have to spend extra time and money creating and executing on individual branding strategies.

3. Shows Brand Values

Global branding is also important because of the rising number of middle-class consumers across the world. As more people have the means to purchase products, companies should have a global brand that reflects the “heart and soul” of their business. This way, consumers will know not only what a company sells but also what its brand represents.

For companies entering a new market, having a global brand is essential. One of the easiest ways to develop a brand in a new market or nation is for consumers to already have some idea what your brand stands for. In this way, global branding is important because it can help your company grow.

What Makes a Brand Successful?

Successful brands sell, have a clear voice, and have a relatable identity.

  1. Successful brands sell: Successful brands sell the goods and products to the consumers that they target.
  2. Brand voice: Successful brands speak in a consistent, distinct voice that resonates with target customers. Examples of types of brand voice include authoritative, technical, professional, and friendly.
  3. Brand identity: Successful brands have a strong identity, which means they effectively convey their brand through visuals and messaging. Elements of brand identity include a logo, colors and fonts, advertising, and website design.

Branding vs Marketing – What's the Difference?

Branding is the process of figuring out your company’s values and image. Marketing is the process of delivering your message to your audience.

Branding is about actively shaping your brand and defining who you are as a company. Branding represents your company’s mission and values. Your brand lets consumers know what your company is about and gives employees an understanding of their mission.

Marketing is the set of processes and strategies used to promote a brand. Marketing helps companies amplify their brand and reach potential customers. Examples of marketing include email marketing, social media marketing, paid advertising, and print and television ads.