September 2021

Top Brand Consulting Firms in the United Kingdom

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Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, the United Kingdom has some of the best brand agency to hire. Use our list to find and connect with brand agency in the UK. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in the UK

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Edinburgh, United Kingdom

    Evviva Brands brings brands to the next level with advanced branding expertise, having done so for companies like ABinBev and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this San Francisco-based firm offers an emphasis on helping brands find their voice.

    One example of Evviva Brands’s experience is their work for ecommerce companies looking to improve their branding without breaking the bank. Evviva Brands helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand design.

    SERVICES
    • 100% Branding
    Marriott International

    Marriott International

    Challenge Marriott engaged Evviva to develop a clear, relevant, resonant global position to speak to talent in emerging markets—and fill 50,000 jobs—many in countries where brand recognition is low, barriers to...
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    Amazon

    Amazon

    Amazon is one of the world's most successful, complex and innovative companies. They turned to Evviva to help them understand and express their cultural DNA. We conducted global research developed a brand line that fit...
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    The Ritz-Carlton

    The Ritz-Carlton

    ChallengeAt first glance, the Ritz-Carlton may appear a thing apart from other Marriott brands. As the sina qua non of luxury hospitality, in many ways, it is. Look closer, however, and you find the tie that binds: an...
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    Methanex

    Methanex

    ChallengeMethanex produces and markets methanol – a building block for countless products and applications, from fuel to the rubbing alcohol in your bathroom cabinet. As is often the case with ubiquitous products, the...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    London, United Kingdom

    DMI has delivered brand development results to brands like Addison Lee, still expanding on its list of success for brands in a wide range of industries. This Maryland-based firm helps companies focus their branding strategy to improve their ability to create iconic brands.

    If you want to see how DMI helps brands meet their goals in a crowded space, look no further than their branding work for Aerosoles. DMI helped them define and execute a strategy that would help them meet their goals.

    SERVICES
    • 40% UX/UI Design
    • 30% Branding
    • 30% Mobile App Development
    UX/UI Design for Addison Lee

    UX/UI Design for Addison Lee

    The Challenge: - Although Addison Lee was the first passenger transport company in London to offer its customers mobile apps, it received fierce competition from pure mobile start-ups - DMI completely redesigned the...
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    Mobile App Development for Drop...

    Mobile App Development for Drop...

    The US Army National Guard, based locally in every state of the U.S., serves their community, state, and country. The National Guard wanted to raise awareness of their work, and its importance for society, with the use of...
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    Mobile App Development for London...

    Mobile App Development for London...

    London’s Heathrow Airport is a hub for international aviation. Each day, over 180.000 travelers pass through Heathrow’s doors, flying to and from over 180 destinations in over 90 countries around the world. To...
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    O2 Priority Moments

    O2 Priority Moments

    O2’s Priority Ticketing, has been a great success in terms of brand consideration. An O2 study showed that customers, as well as non- customers appreciate the brand 10 to 20 percent more respectively if they know about...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    London, United Kingdom

    Where do companies turn when their current branding isn’t making the grade and they need a fast course-correction? Brands like Max Factor turn to The Yard Creative, a London-based agency that delivers brand development to organizations and companies that need results.

    iSmash is a phone and tech repair company that needed to improve their branding. They employed The Yard Creative, who were quickly able to analyze their existing branding, then develop and execute a more effective approach that led to a measurable increase in KPIs.

    SERVICES
    • 35% Branding
    • 33% Graphic Design
    • 32% Market Research
    SKINS: Global relaunch and rebrand

    SKINS: Global relaunch and rebrand

    After a turbulent few years, TYC were brought in to reposition the brand and help them get back to doing what they do best; creating the best compression products on the market and become the market leader once more....
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    UN_DID: Brand creation and launch

    UN_DID: Brand creation and launch

    Frustrated by the traditional channels and gender biases in beauty, UN_DID sets out to celebrate individuality, true inclusivity and panache in the everyday, no matter who you are.  This project saw TYC undertkaing...
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    The Saint Hotel

    The Saint Hotel

    Having opened many hotels such as Marriott’s and Hilton’s, The Dominvs Group approached TYC to create their own boutique hybrid hotel brand to rival the likes of Ace Ldn and The Dean, Dublin but take on Air BNB at the...
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    Mount Anvil, Royal Eden Docks

    Mount Anvil, Royal Eden Docks

    Our expertise in working with Global retail brands meant we knew how to engage consumers en mass both through brand and physical space design. We realised after diving deep with the target audience and mystery shopping...
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  • 4
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Great Baddow, United Kingdom

    Their clients include major enterprise clients like Teledyne, but Polar Creative is a branding agency that hasn’t lost its focus on innovation or creativity. This UK-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Polar Creative helps brands communicate with their audiences in a unique and crowded space, look no further than their work for E2V. Polar Creative helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 50% Branding
    • 25% Graphic Design
    • 25% Web Design
    Arma Karma Website & Brand...

    Arma Karma Website & Brand...

    Arma Karma approached Polar to help support the development of their brand and digital platform. We worked closely with Arma Karma to deliver a fresh and modern new face for Insurance. 
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    Bartellas Restaurant Rebrand

    Bartellas Restaurant Rebrand

    Bartellas were looking for a local design agency to support the development of their restaurant. The owners were looking to inject some new inspiration through design. From our guidance, a rebrand and modernisation were...
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    Company Brand Development

    Company Brand Development

    Having recently been acquired by Teledyne, e2v tasked Polar with developing a contemporary visual style for their in-house marketing collateral. Through idea generation, concept development, meetings and review sessions...
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    Hancock & Parsons Branding

    Hancock & Parsons Branding

    Hancock & Parsons approached Polar with a relatively cautious approach having previously had negative experiences of both branding and website design. Polar suggested a phased approach to establish a strong branding...
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  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    Wildish & Co. helps brands adapt to a change market with expert branding development, having done so for companies like Hixcox and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this London-based firm offers an emphasis on helping brands identify what makes them unique.

    One example of Wildish & Co.’s experience is their work for Kabuto Noodles, who needed to improve their branding within a tight budget and turnaround. Wildish & Co. helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand identity.

    SERVICES
    • 34% Branding
    • 33% Advertising
    • 33% Web Design
    Brand platform for Nestlé Water...

    Brand platform for Nestlé Water...

    We created the brand platform for Nestle to re-launch Buxton for the nation. This ran across all comms including headline sponsorship for London Marathon & Tour de france aswell as a ATL TV spot in collaboration with...
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    Social campaign

    Social campaign

    Creative work for Swizzels Matlow See the full case study here.
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    Bubble

    Bubble

    Working with a brand strategist to bring the future of parenting app to life
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    Notorious Nooch Co.

    Notorious Nooch Co.

    Visual identity, website & content for Notorious Nooch Co - a new vegan nutritional yeast brand See the full case study here.
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  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Braunton, United Kingdom

    With a passion for both strategy and design, The Great Field has provided branding work for clients like RVT Group. Based in the UK, The Great Field brings a long history of success to each project they complete.

    When Alive Network was just a new brand looking to make an impact, The Great Field crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by The Great Field designers and strategists.

    SERVICES
    • 50% Branding
    • 10% Graphic Design
    • 10% Logo
    • 30% Other
    The Great Field – Showreel 01

    The Great Field – Showreel 01

    Showreel number 01.
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    Beform App Development

    Beform App Development

    Mobile application design for a company specialising in B2B sustainable development solutions.
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    Beform Website Design

    Beform Website Design

    Web application design for a company specialising in B2B sustainable development solutions.
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    Kovley Website Design

    Kovley Website Design

    Web application design for an accountancy practice specialising in non-profits and social enterprise.
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  • 7
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    iKon clients include Westfield, and they specialize in providing a design-centric approach to branding for their clients. With a focus on emphasizing the most vital elements of brand messaging, iKon was founded on forward-thinking principles in UK.

    When Porsche needed a complete overhaul of their brand approach, they turned to iKon. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 50% Branding
    • 20% Web Design
    • 10% Advertising
    • 20% Other
    Ikon business cards

    Ikon business cards

    ikon designed these iconic business cards for their own promotional services, helping to make them one of the hottest agencies in their market and serving as a powerful and memorable way to attract new leads and leave an...
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    Westfield Print Brochure

    Westfield Print Brochure

    ikon designed this print brochure for Westfield, one of the world's largest shopping brands. The black, red, and white brochure is classy, timeless, and sophisticated, perfectly encapsulating the Westfield brand for a...
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    Coronation Festival

    Coronation Festival

    We designed the creative for the an event held in Buckingham Palace. It celebrated all the Royal Warrant Holders and an evening gala was televised on the BBC drawing in 3.5 million viewers
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    W11 Construction Website

    W11 Construction Website

    Rebrand of a luxury residential construction company with website and brochure
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    London, United Kingdom

    Recognizable brands worldwide have employed Embacy to bring their web design needs to the next level. Based in Moscow, Embacy was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Embacy provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 50% Web Design
    • 30% Branding
    • 10% Graphic Design
    • 10% Other
    SaaS Labs, USA/India

    SaaS Labs, USA/India

    Branding and website for SaaS Labs company that creates software solutions for business process automation, powered by experiments and brave creativity. SaaS Labs is a team of professionals focused on solving problems of...
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    Neural Concept, Switzerland

    Neural Concept, Switzerland

    Neural Concept provides deep-learning software that helps with enhanced engineering, real-time simulation, and interactive design optimization. The branding is confident, precise, and to the point. For engineers, by...
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    Reload, Germany

    Reload, Germany

    Reload Motors produces zero-emission LCVs. For this Berlin startup, we've created a new sleek website. It fits in the mold with other tech websites but stands out with its visual metaphor of the hydrogen molecule. Behance...
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    Ledger, USA

    Ledger, USA

    Ledger is a collaboration tool that combines all the functions your team needs in a single environment. Checkmarks are used throughout the identity, showing how everything gets easily done, and then they come together in...
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  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    London, United Kingdom

    Their clients include major enterprise clients like Aparici, but Ester Digital is a UX and UI design agency that hasn’t lost its focus on innovation or creativity. This Switzerland-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Ester Digital helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Toptal. Ester Digital helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 50% Web Design
    • 25% Branding
    • 25% Web Development
    Ester Digital Website Redesign

    Ester Digital Website Redesign

    https://ester.co/ Ester Digital is a design agency which bursted onto the scene in 2015. Three years later the time has come to shine brighter with the complete website redesign. PROBLEM Ester Digital's old website...
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    Flexmetrics

    Flexmetrics

    Our UI\UX team designed a responsive web app for Flexmetrics, a service allowing eCommerce entrepreneurs to keep an eye on their metrics and show off their achievements in a leaderboard.
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    Thespie

    Thespie

    Theatre was believed to be dead once TV entered the market. It didn’t happen, and we are sure that it never will. And so is our client – a powerful multimedia platform created by theatre-goers for everyone as addicted...
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    Virtuance

    Virtuance

    Virtuance is a real estate marketing company specializing in photography and the creator of an AI-powered image processing system.    Ester Digital designed and developed a comprehensive digital experience for them...
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  • 10
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    With a passion for both strategy and design, Our Own Brand has provided branding work for clients like They Made This. Based in UK, Our Own Brand brings a long history of success to each project they complete.

    When Great Guns Social was just a new brand looking to make an impact, Our Own Brand crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Our Own Brand designers and strategists.

    SERVICES
    • 40% Branding
    • 20% Social Media Marketing
    • 15% Video Production
    • 25% Other
    CAT Framewear Campaign Shoot 2021

    CAT Framewear Campaign Shoot 2021

    What we did: Ideation & storyboarding Campaign photography Behind the scenes video production   Caterpillar is arguably one of the world’s most iconic brands, straddling the worlds of heavy duty industry and...
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    They Made This

    They Made This

    What we did: Branding Web design Web development eCommerce They Made This is an online visual arts journal and print shop showcasing photography and illustration from some of the world’s contemporary modern artists. A...
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    Barclays Digital Eagles | Brand...

    Barclays Digital Eagles | Brand...

    Watch Here: https://vimeo.com/512900034   What we did: Ideation TV commercial production   Founded in 2013, Barclays Digital Eagles are on a mission to help everyone get the most out of digital. From creating Code...
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    Shred-it | Multi-channel brand...

    Shred-it | Multi-channel brand...

    What we did: Marketing strategy CRM Graphic design Content creation Founded in 1988, Shred-it is the world’s leading document destruction and information security specialists, helping businesses at every level stay safe...
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  • 11
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    As an award-winning creative studio, Fishfinger Creative Agency is a London-based firm that has worked with clients such as Red Bull and Adidas. They provide branding, web design, and graphic design solutions for clients that range from startups to enterprises, and have experience in the fields of advertising & retail, among others.

    One of Fishfinger Creative Agency’s projects involved the creation of an online campaign for The Association of British Insurers. The organization wanted a unique campaign that would make insurance projects look more interesting and less boring. Fishfinger Creative Agency developed “The Insurance Experiments”, a themed campaign that achieved just that.

    SERVICES
    • 25% Branding
    • 25% Graphic Design
    • 25% Packaging Design
    • 25% Other
    The Insurance Experiments

    The Insurance Experiments

    The Association of British Insurers wanted a unique online campaign that wasn't just another traditional, bland and boring corporate insurance project.  The campaign needed to target people that had no interest in...
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    The Insurance Experiments

    The Insurance Experiments

    The Association of British Insurers wanted a unique online campaign that wasn't just another traditional, bland and boring corporate insurance project.  The campaign needed to target people that had no interest in...
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    Adidas x Star Wars

    Adidas x Star Wars

    Taking a walk on the dark side with Adidas Originals’ collaboration, the athletic brand has partnered up with Star Wars for its limited edition merchandise. The challenge was to create a series of unique custom digital...
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    Cats & Dogs — The Weather App

    Cats & Dogs — The Weather App

    FEATURED in App Store's "4 New Apps We Love" and "Apps & Games We Love This Month!" Cats & Dogs is an in-house passion project that created a unique pawsome experience — mixing routine weather checking with...
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  • 12
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    With an impressively robust client list that includes names like Jaguar and Honda, Appetite empowers brands with creative branding techniques. Founded in 2015, this UK-based firm offers an emphasis on helping brands drive change.

    One example of Appetite’s experience is their branding work for Cadbury, one of the world’s most respected providers of chocolates and sweets. Appetite helped them target their audience of chocolate lovers with a focus on enhancing and building their existing branding. This resulted in powerful engagement and an increase in perceived authority for Cadbury.

    SERVICES
    • 20% Web Design
    • 15% Branding
    • 15% Graphic Design
    • 50% Other
    Connected Packaging Showreel

    Connected Packaging Showreel

    A short flavour of the recent gamification, web apps and connected packaging we have produced.
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    Rebranding for Arishi

    Rebranding for Arishi

    Arishi is a collaborative and consultative brand who aim to help their customers reach the right solution for their technology needs. Their history has seen them work with many organisations, agencies, and startups and...
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    Virus Slayer for baggl

    Virus Slayer for baggl

    Gamification for on B2B online marketplace baggl
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    Rebranding and a new website for...

    Rebranding and a new website for...

    j2 Aircraft Dynamics is a UK-based company, established in 2006, that sells its own proprietary software, the j2 Universal Tool-Kit, a proven application in several areas including Aircraft design, Building of Dynamic...
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  • 13
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    London, United Kingdom

    Vebu Video Production counts impressive brands among their key clients. So it’s no wonder that this UK-based firm has achieved widespread success in a wide range of industries for their targeted video production work.

    One example of their web development success comes from a globally recognized brand. Vebu Video Production helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 30% Branding
    • 30% Content Marketing
    • 30% Video Production
    • 10% Other
    SCHRODERS LAUNCH LENS

    SCHRODERS LAUNCH LENS

    When Schroders Investment wanted to launch their new Lens product they asked Vebu to produce a promotional video. We proposed a news format to show how colleagues could colate their own content and easily share with other...
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    BRAND STRATEGY IN THE RENTAL...

    BRAND STRATEGY IN THE RENTAL...

    ar & Away really are a company of our times. Just launched in December 2016 it’s already one of the UK’s leading peer to peer car rental companies. As with all start-ups, things move quickly and they wanted Vebu...
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    Oneplace Rebrand

    Oneplace Rebrand

    OnePlace asked Vebu to provide them with a comprehensive brand refresh. They have produced a bespoke CRM management solution for the legal market. Whilst very much cutting edge in terms of their offering they were also...
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    Solventis

    Solventis

    Solventis asked Vebu to produce a 3 minute video showcasing the Solventis distribution centre in Antwerp. This project is a great example of how the Vebu team run a typical project. Like most agencies we have a strong...
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  • 14
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    47 Broad St, United Kingdom

    With a passion for both strategy and design, SW&Co. Design has provided graphic design work for clients like Question Session. Based in the UK, SW&Co. Design brings a long history of success to each project they complete.

    When Gardners was just a new brand looking to make an impact, SW&Co. Design crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by SW&Co. Design designers and strategists.

    SERVICES
    • 50% Branding
    • 25% Graphic Design
    • 25% Web Design
    Question Session 2020 Branding

    Question Session 2020 Branding

    Full Branding & Website for Music Conference Question Session 2020 www.questionsession.co.uk
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    Gardners Business Cards

    Gardners Business Cards

    Klipp-it Marketing

    Klipp-it Marketing

    Question Session Brand Identity

    Question Session Brand Identity

  • 15
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    London, United Kingdom

    KOTA -  Creative Digital Agency is a London-based agency that provides innovative web design services for a range of high-profile clients, including Jamie Oliver, the British Red Cross, and Holland Green, collecting a number of awards in the process. Their work covers a focus on social media, advertising, and branding.

    For instance, KOTA -  Creative Digital Agency spearheaded the marketing campaign for Jamie Oliver’s new book, VEG, which included designing the book graphics, tone of voice, and color palettes. Their marketing campaign was also rolled out across billboards, social media, and digital displays by Penguin Books.

    SERVICES
    • 50% Web Design
    • 15% Branding
    • 15% Digital Strategy
    • 20% Other
    Web Design & Development for...

    Web Design & Development for...

    SuperYachtsMonaco are a boutique brokerage headquartered in Monaco and operating globally. They help their customers buy, sell, build, or charter luxury yachts - and anything in between - anywhere in the world. KOTA were...
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    Digital Marketing campaign for...

    Digital Marketing campaign for...

    Once more, we’ve partnered with Jamie Oliver and Penguin books to create the marketing campaign for Jamie’s new 2020 book - 7 Ways. This is part of the simple concept led trilogy of 5 Ingredients and VEG. In the...
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    Martin Building Co. San Francisco

    Martin Building Co. San Francisco

    Martin Building Company is a multidisciplinary design and development property firm based in San Francisco, USA. They are well known for their intriguing blend of stunning contemporary architecture and civic...
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    Branding for Understanding...

    Branding for Understanding...

    For David Bennett and Daniela Mascetti jewels are so much more than precious ornaments. From its original beginnings as a publication by David and Daniela, 'Understanding Jewellery' is an encyclopaedia of jewels, and now...
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Why Is Brand Authenticity Important?

Brand authenticity is important because it is a way to get customers to reward your company and recommend your services to friends, family, and coworkers.

Young consumers, in particular, value authenticity. Millennials and members of Generation Z want to support and purchase from companies with brands that genuinely reflect a commitment to social issues.

Young consumers are unlikely to trust a brand because of traditional advertising campaigns. This means that companies must use branding – the projection of their values – to connect with young people who need to know about a company’s mission before buying from them.

How Do I Build an Authentic Brand?

There are 4 steps to build an authentic brand:

  1. Focus on the customers
  2. Be consistent
  3. Identify and stick to your values
  4. Be honest

Focus on the Customers

Authentic brands meet customers where they are. Make decisions regarding colors, logos, and other components of the brand that reflect consumer sentiment and preferences. More specifically, make sure that your branding materials meet customers at touch points, which are the places that consumers shop, browse, and absorb marketing materials.

Be Consistent

Brands are like people: If somebody seems to have a different personality every day of the week, you think they are faking it. If a brand’s values and messaging changes every week, month, or year, they probably don’t have a strong sense of purpose and values.

Identify and Stick to Your Values

Successful brands pull from real emotions and values. Building an authentic brand requires identifying an overarching value and sticking with it across all of your products and the markets you sell in. For example, Nike’s overarching value is peak performance. All of Nike’s branding materials – the swoosh, especially – should represent the value of optimal performance.

Be Honest

To be relevant and authentic, brands must be honest. Keep your brand honest by providing behind the scenes looks at how your company decides on its values. This way, consumers won’t associate your brand with being calculated and inauthentic.

What Are Some Branding Tips?

  1. Clear identification: Make sure that your brand is clearly identified in branding materials.
  2. Tell a story: Excellence, perseverance, consistency: Make sure your brand tells the story of your business.
  3. Think like a customer: Remember that people who don’t work at your business are your target audience. How would a customer respond or judge a logo?
  4. Always ask why: Why does this color work? What does this slogan say about our values? Why will customers want to purchase from us instead of another brand? Always ask these questions.
  5. Design for the long term: The most iconic brands stand the test of time. Don’t brand with only recent fads in mind. Create branding materials and an overall brand that will be popular and relatable for years to come.