July 2022

Top Brand Consulting Firms in the United Kingdom

  1. Home
  2. Branding
  3. United Kingdom

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, the United Kingdom has some of the best brand agency to hire. Use our list to find and connect with brand agency in the UK. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in the UK

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    London, United Kingdom

    Where do companies turn when their current branding isn’t making the grade and they need a fast course-correction? Brands like Max Factor turn to The Yard Creative, a London-based agency that delivers brand development to organizations and companies that need results.

    iSmash is a phone and tech repair company that needed to improve their branding. They employed The Yard Creative, who were quickly able to analyze their existing branding, then develop and execute a more effective approach that led to a measurable increase in KPIs.

    SERVICES
    • 35% Branding
    • 33% Graphic Design
    • 32% Market Research
    SKINS: Global relaunch and rebrand

    SKINS: Global relaunch and rebrand

    After a turbulent few years, TYC were brought in to reposition the brand and help them get back to doing what they do best; creating the best compression products on the market and become the market leader once more....
    SHOW MORE
    UN_DID: Brand creation and launch

    UN_DID: Brand creation and launch

    Frustrated by the traditional channels and gender biases in beauty, UN_DID sets out to celebrate individuality, true inclusivity and panache in the everyday, no matter who you are.  This project saw TYC undertkaing...
    SHOW MORE
    The Saint Hotel: A new boutique...

    The Saint Hotel: A new boutique...

    Having opened many hotels such as Marriott’s and Hilton’s, The Dominvs Group approached TYC to create their own boutique hybrid hotel brand to rival the likes of Ace Ldn and The Dean, Dublin but take on Air BNB at the...
    SHOW MORE
    Mount Anvil, Royal Eden Docks

    Mount Anvil, Royal Eden Docks

    Our expertise in working with Global retail brands meant we knew how to engage consumers en mass both through brand and physical space design. We realised after diving deep with the target audience and mystery shopping...
    SHOW MORE
  • Need Help Finding a Company?
  • 2
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Edinburgh, United Kingdom

    Evviva Brands brings brands to the next level with advanced branding expertise, having done so for companies like ABinBev and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this San Francisco-based firm offers an emphasis on helping brands find their voice.

    One example of Evviva Brands’s experience is their work for ecommerce companies looking to improve their branding without breaking the bank. Evviva Brands helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand design.

    SERVICES
    • 35% Branding
    Amazon

    Amazon

    Amazon is one of the world's most successful, complex and innovative companies. They turned to Evviva to help them understand and express their cultural DNA. We conducted global research developed a brand line that fit...
    SHOW MORE
    Atlassian

    Atlassian

    Atlassian develops software that enables developers to collaborate better. Evviva helped them connect with talent better, too. Challenge While their "under the radar" approach has earned Atlassian a fiercely loyal...
    SHOW MORE
    The Ritz-Carlton

    The Ritz-Carlton

    Challenge At first glance, the Ritz-Carlton may appear a thing apart from other Marriott brands. As the sina qua non of luxury hospitality, in many ways, it is. Look closer, however, and you find the tie that binds: an...
    SHOW MORE
    Marriott International

    Marriott International

    Challenge Marriott engaged Evviva to develop a clear, relevant, resonant global position to speak to talent in emerging markets—and fill 50,000 jobs—many in countries where brand recognition is low, barriers to...
    SHOW MORE
  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    Wildish & Co. helps brands adapt to a change market with expert branding development, having done so for companies like Hixcox and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this London-based firm offers an emphasis on helping brands identify what makes them unique.

    One example of Wildish & Co.’s experience is their work for Kabuto Noodles, who needed to improve their branding within a tight budget and turnaround. Wildish & Co. helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand identity.

    SERVICES
    • 35% Branding
    • 33% Graphic Design
    • 20% Web Design
    • 20% Other
    Jamie Oliver: Together

    Jamie Oliver: Together

    The team at Penguin Random House came to us because they know we put strategy at the heart of everything we do. They wanted to utilise our strong knowledge of cultural landscape, our deep understanding of category, as...
    SHOW MORE
    Social campaign

    Social campaign

    Creative work for Swizzels Matlow See the full case study here.
    SHOW MORE
    Oxford Philharmonic Orchestra

    Oxford Philharmonic Orchestra

    Approaching its 25th anniversary, the Oxford Philharmonic Orchestra were looking for a partner to support them in their rejuvenation project, including the redesign and consolidation of their brand and a new website. The...
    SHOW MORE
    L'artisan Parfumer

    L'artisan Parfumer

    Website design & development for an immersive campaign site
    SHOW MORE
  • 4
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    With a passion for both strategy and design, Our Own Brand has provided branding work for clients like They Made This. Based in UK, Our Own Brand brings a long history of success to each project they complete.

    When Great Guns Social was just a new brand looking to make an impact, Our Own Brand crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Our Own Brand designers and strategists.

    SERVICES
    • 35% Branding
    • 30% Social Media Marketing
    • 20% Web Design
    • 25% Other
    Avocado & Spice | Brand Identity...

    Avocado & Spice | Brand Identity...

    We were approached by the team at Avocado & Spice to create an engaging brand identity which not only embodies the style and quality of their premium journals, but speaks to their eco brand values. ...
    SHOW MORE
    Genie Drinks - Web Design,...

    Genie Drinks - Web Design,...

    When we were approached by good-for-you soda brand, Genie Drinks, with the task of creating a slick and engaging e-commerce site which was as vibrant as their incredible rebrand, we were fizzing with excitement to get...
    SHOW MORE
    Botaniq | SS22 Stills & Video...

    Botaniq | SS22 Stills & Video...

    It was a pleasure to be approached by sustainable eyewear brand, Botaniq, to capture and launch their SS22 eyewear collection campaign. We were lucky enough to shoot at the incredible Barbican Conservatory, the perfect...
    SHOW MORE
    They Made This | Website Design &...

    They Made This | Website Design &...

    They Made This is an online visual arts journal and print shop showcasing photography and illustration from some of the world’s contemporary modern artists. A feast for the eyes, They Made This curate incredible pieces...
    SHOW MORE
  • 5
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Lymm, United Kingdom

    Visions Design is a digital creative studio based in the UK and was founded in 2010. They have about 50 employees that specialize in branding, web design, and graphic design for a wide range of clients mainly focusing on advertising & marketing, business services, and education industries.

    Kaizen Global Group Ltd hired Visions Design to develop and design their recruitment agency's website. They created a holding page and delivered initial designs and mock-ups before building the final site. The team drove a remarkable increase in the client's traffic, resulting in increased profits. The collaborative team leveraged their exceptional technical expertise and keen understanding of the client's vision to deliver a site that better represented their business and offerings.

    SERVICES
    • 35% Branding
    • 33% Graphic Design
    • 25% Web Development
    • 20% Other
    Horizon Care & Education

    Horizon Care & Education

    Horizon’s site was dated in its appearance and lacked a human touch, presenting itself as too serious and corporate. With their goal of allowing young people to feel comfortable with themselves, overcome tough...
    SHOW MORE
    Visions Video 2022

    Visions Video 2022

    Our new video to show off our approach and insights into how we work together to create meaningful digital experiences together.
    SHOW MORE
    Quantum 360

    Quantum 360

    Quantum 360 had no established brand and wanted to work with us to build a fresh and cohesive identity that reflects their ideals and the type of business they are.
    SHOW MORE
    Rhino Safety Limited

    Rhino Safety Limited

    Rhino Safety is an outsourced Health and Safety department, helping business owners to achieve compliant, relevant legislation in a way that is efficient, effective, and economical.  They are disrupters in their field...
    SHOW MORE
  • 6
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    Burts Digital is a creative agency based in London and was founded in 2018. They have about 50 employees that specialize in web development, branding, SEO, social media marketing, digital marketing, and web design for a wide range of clients mainly focusing on IT, e-commerce, and business services industries.

    Onyx Streetwear hired Burst Digital for web development and SEO services for their clothing company. They revamp the client’s Shopify site, building the entire backend and helping them now with SEO to improve their site's Google rankings. Thanks to Burst Digital's work, the site runs more smoothly and looks professional, and the client has seen an increase in traffic and sales after just 4-5 weeks since they revamped the client's website. The team is great at project management and availability and sticks to the budget. Their almost immediate results stand out.

    SERVICES
    • 35% Branding
    • 33% Graphic Design
    • 30% Social Media Marketing
    • 75% Other
    Branding For Vivienne Westwood

    Branding For Vivienne Westwood

    We're working with Vivienne Westwood to create a brand for her new foundation, "The Vivienne Foundation".
    SHOW MORE
    Branding For A High-End Project...

    Branding For A High-End Project...

    A recent branding project for a new boutique project management firm focused on high-net-worth individuals. The name “Nova” stems from “supernova”, the astronomical event which occurs during the last evolutionary...
    SHOW MORE
    Web Design & SEO for Vegan...

    Web Design & SEO for Vegan...

    Clean Kitchen Club is a fully Vegan chain of restaurants & dark kitchens. They needed a website where users could: Learn about the brand Become a member Order food View their menu Access restricted content We went...
    SHOW MORE
    Website Development For An...

    Website Development For An...

    Our client needed a website to offer online Chinese courses to students with the following features: Tutor LMS and Woocommerce integration for automatic course payment and enrolment Partial payment option Free trial...
    SHOW MORE
  • 7
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Great Baddow, United Kingdom

    Their clients include major enterprise clients like Teledyne, but Polar Creative is a branding agency that hasn’t lost its focus on innovation or creativity. This UK-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Polar Creative helps brands communicate with their audiences in a unique and crowded space, look no further than their work for E2V. Polar Creative helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 35% Branding
    • 33% Graphic Design
    • 20% Web Design
    Strix Global Rebrand

    Strix Global Rebrand

    Polar worked with the marketing and brand team at Strix over a period of months to deliver a new age evolution to their historic brand mark. Ensuring the new brand would remain recognisable as a heritage mark, and as a...
    SHOW MORE
    Aqua Optima Global Rebrand

    Aqua Optima Global Rebrand

    Polar worked to develop a new B2C product brand for Aqua Optima. Ensuring a positive evolution from an already recognized mark in the water category - whilst delivering something timeless and modern.     
    SHOW MORE
    Uplived Brand Development & Design

    Uplived Brand Development & Design

    Polar worked closely with Uplived to understand the vision and mission of their business. As a new start-up - the business needed to focus on building a lean brand, one with the scope and flexibility to change and adapt...
    SHOW MORE
    Bartellas Restaurant Rebrand

    Bartellas Restaurant Rebrand

    Bartellas were looking for a local design agency to support the development of their restaurant. The owners were looking to inject some new inspiration through design. From our guidance, a rebrand and modernisation were...
    SHOW MORE
  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    Make Us Care is a marketing and advertising agency based in the UK and was founded in 2020. They have about 10 employees who are experts in advertising, branding and packaging design for start-up, scale-up, and SME sectors.

    Airhead collaborated with Make Us Care for branding and design services for their mask company. The design services included social media and packaging design. The brand design, messaging, and packaging made by Make Us Care received marvelous feedback from customers, and the client found the team's ability to come up with a range of concepts based on information provided to them outstanding.

    SERVICES
    • 35% Branding
    • 30% Social Media Marketing
    • 15% Video Production
    • 10% Other
    Help me Angela - UX/UI &...

    Help me Angela - UX/UI &...

    From a fledgling idea through to roll out, we created Help me Angela's brand from the ground up and helped tell their story at every step.
    SHOW MORE
    Borofree - Brand film

    Borofree - Brand film

    A cinematic brand film telling the real stories of Borofree's customers.
    SHOW MORE
    Airhead - Branding & Packaging

    Airhead - Branding & Packaging

    How we turned a mask into a lifestyle brand that helps people move more, feel healthier and breathe cleaner air.
    SHOW MORE
    Koru Kids - Multimedia...

    Koru Kids - Multimedia...

    Koru Kids needed more nannies and we were more than happy to help them find some. Using key insights for the specific target audience, we developed and produced a creative multichannel campaign covering digital, OOH and TV.
    SHOW MORE
  • 9
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    London, United Kingdom

    With an impressively robust client list that includes names like Loop Me, Creative Brand Design empowers brands with web design. Founded on design-first principles, this London-based firm offers an emphasis on helping brands drive change.

    One example of Creative Brand Design’s experience is their work for Frontline UK, one of the world’s respected brands. Creative Brand Design helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 35% Branding
    • 20% Web Design
    • 10% E-Commerce Development
    • 10% Other
    Genvid

    Genvid

    The gaming industry is constantly moving forward; the Genvid website was not. The super intelligent Genvid SDK allows the production of ultra-modern, viewer-interactive gaming experiences, so the website needed a bit of...
    SHOW MORE
    Alvarium Investments

    Alvarium Investments

    Alvarium is a global multi-family office, co-investment partner and merchant banking boutique providing tailored solutions for families, foundations and institutions. Alvarium’s core business is in providing investment...
    SHOW MORE
    Net Zero Needs Nuclear

    Net Zero Needs Nuclear

    The Nuclear Industry Association approached Creative Brand Design to design & develop a new website to raise awareness for their Net Zero Needs Nuclear campaign ahead of the COP26 Climate Conference.  On a tight...
    SHOW MORE
    Limepark

    Limepark

    Limepark is a family run hospitality venue in Northern Ireland, offering unique rustic accommodation as well as weddings, events and private functions. Having recently acquired the venue, the family came to Creative Brand...
    SHOW MORE
  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    What do Simba and King Gaming have in common? They’ve both turned to Fortnight for product design expertise. This UK-based agency has already made major waves with work for enterprise clients and startups alike.

    When BMW launched a platform targeting their unique users, Fortnight analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 55% Mobile App Development
    • 35% Branding
    • 20% Web Design
    • 20% Other
    Simba Sleep - Sleep Performance App

    Simba Sleep - Sleep Performance App

    We were approached by Simba, with the prospect of helping their customers sleep better and smarter. We offered product strategy and management, UI/UX design and development and digital marketing to help produce the Simba...
    SHOW MORE
    Thursday - the day for dating

    Thursday - the day for dating

    We’re delighted to reveal that we’re now in a relationship with Thursday - the UK's hottest dating app - and loving every minute of it! We developed their playful and mischievous brand and completely revamped the...
    SHOW MORE
    Bumble - the mobile dating...

    Bumble - the mobile dating...

    We helped Whitney Herd and her team to unlock over a billion new users for one of the hottest dating apps, with UX and UI consulting and Mobile platform design.
    SHOW MORE
    Mindful Chef - delivering healthy...

    Mindful Chef - delivering healthy...

    Branding, UI & UX Design, App Development  We refined the navigation on their web app and focused on the delivery schedule to put users in the driving seat. A progress bar style feature helps users track their...
    SHOW MORE
  • 11
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    A creative web design and development agency, Reactive Graphics is praised for their responsiveness, knowledge, and creativity. They offer bespoke design services to suit every need.

    They partnered with Citibase, one of the largest business center providers in the UK to design and build a large responsive website, serving both Citibase's business and occupier clients. A visually-appealing parallax design and a UK map search functionality that enables users to find office space that is closest to their desired location are ensuring the website’s success.

    SERVICES
    • 35% Branding
    • 20% Web Design
    Web design for Kreos Capital

    Web design for Kreos Capital

    Tasked with re-designing and modernising an existing website for financial company Kreos Capital, we created a web site design that breathed a new sense of maturity into the company’s online presence. WE...
    SHOW MORE
    Web Design for Afra Capital

    Web Design for Afra Capital

    Afra Capital is a financial consultancy firm specializing in life and disability insurance underwriting. Afra Capital required a brand identity and micro-site to support, promote and add credibility to their consultancy...
    SHOW MORE
    Web design for Aquila films

    Web design for Aquila films

    The Aquila website design makes visuals the centrepiece, showcasing a wealth of footage across several of Aquila’s projects. Within the web design we populate and maintain their collection of films and shows, as well...
    SHOW MORE
    Web development for global pharma...

    Web development for global pharma...

    We have helped to take Tower Cold Chain from an SME to an enterprise-level client by supporting their rapidly growing marketing team in the delivery of new online marketing material to support the re-brand and growth of...
    SHOW MORE
  • 12
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    London, United Kingdom

    iKon clients include Westfield, and they specialize in providing a design-centric approach to branding for their clients. With a focus on emphasizing the most vital elements of brand messaging, iKon was founded on forward-thinking principles in UK.

    When Porsche needed a complete overhaul of their brand approach, they turned to iKon. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 35% Branding
    • 33% Graphic Design
    • 20% Web Design
    • 20% Other
    Ikon business cards

    Ikon business cards

    ikon designed these iconic business cards for their own promotional services, helping to make them one of the hottest agencies in their market and serving as a powerful and memorable way to attract new leads and leave an...
    SHOW MORE
    Westfield Print Brochure

    Westfield Print Brochure

    ikon designed this print brochure for Westfield, one of the world's largest shopping brands. The black, red, and white brochure is classy, timeless, and sophisticated, perfectly encapsulating the Westfield brand for a...
    SHOW MORE
    Coronation Festival

    Coronation Festival

    We designed the creative for the an event held in Buckingham Palace. It celebrated all the Royal Warrant Holders and an evening gala was televised on the BBC drawing in 3.5 million viewers
    SHOW MORE
    W11 Construction Website

    W11 Construction Website

    Rebrand of a luxury residential construction company with website and brochure
    SHOW MORE
  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    London, United Kingdom

    Their clients include major enterprise clients like Edgefolio, but Together is a web design agency that hasn’t lost its focus on innovation or creativity. This UK-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Together helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Amazon. Together helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 35% Branding
    • 25% Web Development
    • 20% Web Design
    Designing the future of strategic...

    Designing the future of strategic...

    Our roles: Strategy, branding, website design, illustration, animation, web development.
    SHOW MORE
    Branding the leader 
in sales...

    Branding the leader 
in sales...

    Our roles: Strategy, branding, website design, illustration, animation, web development.
    SHOW MORE
    Bringing banking-as-a-service to...

    Bringing banking-as-a-service to...

    Our roles: Strategy, branding, website design, illustration, animation, web development.
    SHOW MORE
    Conductor, the Organic Marketing...

    Conductor, the Organic Marketing...

    Since 2018, we've been working closely with Conductor's marketing team in New York, leading all aspects of production relating to their brand identity, website, C3 conference and product releases. Today, Conductor is the...
    SHOW MORE
  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Godalming, United Kingdom

    Cornwell Creative Consulting is a creative agency based in the UK and was founded in 2019. They have about 10 employees who offer branding, web design, and print design to small businesses focusing on arts, entertainment &music, advertising & marketing, and business services industries.

    Self Group collaborated with Cornwell Creative Consulting to provide branding services for their technology services company. The team was tasked with defining and establishing the client's guidelines and they successfully provided top-tier branding services. The delivery was on time and fitted the brief.

    SERVICES
    • 35% Branding
    • 20% Web Design
    • 10% UX/UI Design
    • 10% Other
    Your Travel Test Branding

    Your Travel Test Branding

    The branding for your travel test is a joyful departure (excuse the pun) from the clinical norm of a medical lab visual styling. It's time to regain your freedom and of you go! go! go!
    SHOW MORE
    Dirty Sixth Pub Group Branding

    Dirty Sixth Pub Group Branding

    Dirty Sixth are more than just the people who run local pubs. They are a home from home. A place where you can discover new experiences. A place where you are more than just a number. At the heart of the branding system...
    SHOW MORE
    Scale 8

    Scale 8

    The branding for this Google Tag and Analytics Manager required a solution that would sit comfortably in the area of the ad tech. 
    SHOW MORE
    Omniprotect Branding

    Omniprotect Branding

    Omniprotect healthcare solutions branding. 
    SHOW MORE
  • 15
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    London, United Kingdom

    KOTA -  Creative Digital Agency is a London-based agency that provides innovative web design services for a range of high-profile clients, including Jamie Oliver, the British Red Cross, and Holland Green, collecting a number of awards in the process. Their work covers a focus on social media, advertising, and branding.

    For instance, KOTA -  Creative Digital Agency spearheaded the marketing campaign for Jamie Oliver’s new book, VEG, which included designing the book graphics, tone of voice, and color palettes. Their marketing campaign was also rolled out across billboards, social media, and digital displays by Penguin Books.

    SERVICES
    • 35% Branding
    • 30% Social Media Marketing
    • 25% Web Development
    • 40% Other
    Web Design & Development for...

    Web Design & Development for...

    SuperYachtsMonaco are a boutique brokerage headquartered in Monaco and operating globally. They help their customers buy, sell, build, or charter luxury yachts - and anything in between - anywhere in the world. KOTA were...
    SHOW MORE
    Digital Marketing campaign for...

    Digital Marketing campaign for...

    Once more, we’ve partnered with Jamie Oliver and Penguin books to create the marketing campaign for Jamie’s new 2020 book - 7 Ways. This is part of the simple concept led trilogy of 5 Ingredients and VEG. In the...
    SHOW MORE
    Martin Building Co. San Francisco

    Martin Building Co. San Francisco

    Martin Building Company is a multidisciplinary design and development property firm based in San Francisco, USA. They are well known for their intriguing blend of stunning contemporary architecture and civic...
    SHOW MORE
    Web Design for tangerine

    Web Design for tangerine

    We love a challenge here at KOTA, so being tasked with creating a new website for one of the world’s design pioneers was an exciting prospect. With studios in London and Seoul, tangerine designs compelling customer...
    SHOW MORE

1 of 8

Need Help Finding a Company?

Why Is Brand Authenticity Important?

Brand authenticity is important because it is a way to get customers to reward your company and recommend your services to friends, family, and coworkers.

Young consumers, in particular, value authenticity. Millennials and members of Generation Z want to support and purchase from companies with brands that genuinely reflect a commitment to social issues.

Young consumers are unlikely to trust a brand because of traditional advertising campaigns. This means that companies must use branding – the projection of their values – to connect with young people who need to know about a company’s mission before buying from them.

How Do I Build an Authentic Brand?

There are 4 steps to build an authentic brand:

  1. Focus on the customers
  2. Be consistent
  3. Identify and stick to your values
  4. Be honest

Focus on the Customers

Authentic brands meet customers where they are. Make decisions regarding colors, logos, and other components of the brand that reflect consumer sentiment and preferences. More specifically, make sure that your branding materials meet customers at touch points, which are the places that consumers shop, browse, and absorb marketing materials.

Be Consistent

Brands are like people: If somebody seems to have a different personality every day of the week, you think they are faking it. If a brand’s values and messaging changes every week, month, or year, they probably don’t have a strong sense of purpose and values.

Identify and Stick to Your Values

Successful brands pull from real emotions and values. Building an authentic brand requires identifying an overarching value and sticking with it across all of your products and the markets you sell in. For example, Nike’s overarching value is peak performance. All of Nike’s branding materials – the swoosh, especially – should represent the value of optimal performance.

Be Honest

To be relevant and authentic, brands must be honest. Keep your brand honest by providing behind the scenes looks at how your company decides on its values. This way, consumers won’t associate your brand with being calculated and inauthentic.

What Are Some Branding Tips?

  1. Clear identification: Make sure that your brand is clearly identified in branding materials.
  2. Tell a story: Excellence, perseverance, consistency: Make sure your brand tells the story of your business.
  3. Think like a customer: Remember that people who don’t work at your business are your target audience. How would a customer respond or judge a logo?
  4. Always ask why: Why does this color work? What does this slogan say about our values? Why will customers want to purchase from us instead of another brand? Always ask these questions.
  5. Design for the long term: The most iconic brands stand the test of time. Don’t brand with only recent fads in mind. Create branding materials and an overall brand that will be popular and relatable for years to come.