July 2021

Top Web Design Companies in Los Angeles

Web design is the process of creating the visual feel, layout, and flow of web pages on a website. It involves UX design, graphic design, and overall knowledge of the best spacing, fonts, shapes, and colors to use to create a user-friendly experience. Good web design solidifies your company's credibility regardless of industry or field. Having a one-of-a-kind design for your website can make all the difference in today's web-based world.

Web designers work with UX designers and web developers to take a wireframe and design and transform it into a product. They outline visual updates to pages on your website or create an entirely new concept for a redesign. If you're on the fence about hiring a web design company, remember that we spend most of our time online, so being found online is key to boosting business.

Luckily, Los Angeles has some of the best web designers to hire. Use our list to find and connect with web designers in LA. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Web Designers in LA

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Santa Monica, CA

    An exclusive B2B marketing firm, BOP Design’s work has garnered recognition from the American Marketing Association, Graphic Design USA, and The Webby. They are a boutique yet global firm offering web design, content marketing, and branding services for a broad range of industries.

    As an example, they helped create and launch the Axim brand. They designed a corporate identity and website, highlighting the fintech’s proprietary system throughout, differentiating the firm from collection agencies and empowering sales with a credible website to reference.

    SERVICES
    • 65% Web Design
    • 20% Content Marketing
    • 10% Digital Strategy
    • 5% Other
    B2B Biotech

    B2B Biotech

    Whether you're a medical device company, drug development firm or clinical research organziation, Bop Design will build an effective mix of marketing tactics for biotech firms including website design, brand identity...
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    B2B 3D Graphics Software

    B2B 3D Graphics Software

    It's essential to conceptualize and institute a B2B branding strategy and communications plan that hits at the pain points and benefits that resonate with your target market. We identify a software product's competitive...
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    B2B Consulting Industry

    B2B Consulting Industry

    Is your firm struggling to attract new consulting engagements? Convey your business' value? Close leads? Bop Design keeps your consulting firm business top of mind with a professional mix of marketing content and...
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    B2B Accounting

    B2B Accounting

    As an accounting firm, you serve as a trusted confidante and long term strategic partner for your clients. A business makes a critical decision when they partner with a CPA or Accounting firm. We value the same...
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  • 2
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Los Angeles, CA

    Clients like GE Healthcare Partners, Quinn Emanuel, and CBSSI trust SPINX Digital to create award-winning digital masterpieces. They are a web and app design and development company with a deep understanding of user habits and behaviors.

    As an example, they transformed Aiya’s disorganized, confusing, and cluttered website into a beautiful, modern, cohesive storytelling experience, garnering recognition from Horizon Interactive and The W3. The neatly designed, easy to navigate website provides a delightful tea shopping experience for both retail and wholesale customers.

    SERVICES
    • 60% Web Design
    • 31% Web Development
    • 9% Digital Strategy
    GE Health Care Partners

    GE Health Care Partners

    GE Healthcare Partners came to us with a very outdated site that had major usability issues and lacked cohesion with the GE brand. Trusting our team of experts, they looked to us to create a strategy that would elevate...
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    Wet n Wild Beauty Cosmetics

    Wet n Wild Beauty Cosmetics

    wet n wild is a well-known company that just needed a cohesive brand strategy and a more polished internet presence with the ability to cater online sales to their loyal customers.  The results of this...
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    SpotLoan

    SpotLoan

    We are very proud of the thoughtful UX and seamless build of the Spotloan website. Our highly skilled designers and developers were able to create designs that met all the goals set out during our discovery meeting and...
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    S&B Filters

    S&B Filters

    For over 30 years, S&B Filters has maintained a prestigious reputation among the racing and off-roading community for their high-performance intakes, filters, and other performance enhancing parts. With manufacturing...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Los Angeles, CA

    A full-service web agency, Weberous creates memorable identities, digital experiences, and marketing strategies for clients like USC, Namco, Lionsgate. They specialize in web design, branding, and marketing, working with a wide range of clients across geographies.

    They built a website for xPrize, a unique non-profit that partnered with Disney to create a contest for kids. The website allowed children to submit stories, videos, and images. It included a custom API integration to verify the parents’ identity for consent for submissions and an extensive backend to track, notate, and grade entries.

    SERVICES
    • 60% Web Design
    • 10% Branding
    • 10% Marketing Strategy
    • 20% Other
    Feature Sneaker Boutique

    Feature Sneaker Boutique

    Feature is a leading sneaker boutique based in Las Vegas, and we were tasked to bring that strong brand online!
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    Gloss

    Gloss

    Working with one of the leading photo retouching agencies made for a great experience where two very creative worlds came together. The result is a visually driven website that allows you to browse the company's portfolio...
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    xPrize/Disney Challenge

    xPrize/Disney Challenge

    xPrize partnered with Disney to launch the Create Tomorrowland challenge. Weberous helped them create a website through which children were able to submit their videos, stories, and images to be included in a contest and...
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Manhattan Beach, CA

    Fishermen Labs embraces the latest technology to create world-class solutions like the immersive mobile virtual reality experience for Sony’s Ghostbusters. A product development company, they specialize in design and development for augmented reality, virtual reality, mobile app, web, and emerging technology products.

    For the UNDP, they created a new web identity that showcases the UN body’s incredible work. The new website highlights stories of impacted lives and presents key programs using a well-structured, unique, photo-based menu-navigation, paving the way for a strong digital future.

    SERVICES
    • 40% Mobile App Development
    • 40% Web Design
    • 20% AR/VR Development
    Web Design for United Nations...

    Web Design for United Nations...

    The United Nations Development Program wanted to overhaul their web identity to better share their incredible work with the world. The challenge for Fishermen Labs was to craft a modern aesthetic and navigation while...
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    Mobile VR App Development for...

    Mobile VR App Development for...

    Sony was looking to create an immersive mobile VR experience for the blockbuster franchise, Ghostbusters. The Fishermen Labs team optimized high-resolution art to enable the best performance across mobile devices. They...
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    Burnt - The Movie

    Burnt - The Movie

    Goodwater Capital

    Goodwater Capital

    Goodwater Capital is a VC firm that helps entrepreneurs build companies that transform lives around the world. As consumer tech experts, Goodwater has pulled together details insights on the industry to share with the world.
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  • 5
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Los Angeles, CA

    With over 20 years of experience in web development and custom software design, Urban Insight’s clients include USC and the City of LA. They emphasize web development strategies built to empower organizations to serve their core missions.

    Kennedy Wilson, a global real estate investment firm, approached Urban Insight about designing a web platform for their new corporate website as well as an adaptable content management system for the company. The Urban Insight-designed website features open source CMS and showcases Kennedy Wilson’s past and future.

    SERVICES
    • 70% Web Development
    • 20% Web Design
    • 10% Digital Strategy
    The Broad Museum

    The Broad Museum

    The Broad is one of the nation's most prominent contemporary art museums, founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Urban Insight and The Broad redesigned the visual and...
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    Kennedy Wilson (NYSE:KW)

    Kennedy Wilson (NYSE:KW)

    Kennedy Wilson (NYSE:KW) is a global real estate investment company. Kennedy Wilson wanted to unify their corporate website with a new visual design and implement a flexible content management system to optimize content...
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    Planetizen Courses

    Planetizen Courses

    Planetizen is the most-recognized and loved brand for the urban planning and design community in the US.Urban Insight created Planetizen Courses to provide online education opportunities covering a wide range of practical...
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    City of Los Angeles, California

    City of Los Angeles, California

    Drawing on its years of experience intersecting urban planning and technology, Urban Insight worked with the City of Los Angeles Department of City Planning to develop a set of public participation tools and create a new...
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  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Los Angeles, CA

    Some of the country's best-known brands like Disney and CBS trust design spinners to create customized creative solutions. Their portfolio includes branding, print design, and web design for enterprise and mid-market clients across industries like business services and entertainment.

    Working with music for motion picture advertising company Fringe Element, the Design Spinners team created a custom site to give the brand a new online home. The site has a clean layout that brings their work front and center and a clear information architecture so users can always find what they need.  

     

    SERVICES
    • 50% Web Design
    • 20% Branding
    • 15% Logo
    • 15% Other
    About Vani Gundara - Founder +...

    About Vani Gundara - Founder +...

    Meet the founder of Design Spinner and find out how they undertake the process of helping clients. The goal for them is clients for a lifetime. 
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    Sloane Stephens Foundation

    Sloane Stephens Foundation

    The Design Spinners team undertook logo, print and web design for the Sloane Stephens Foundation.
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    Thrive Vitamin

    Thrive Vitamin

    Design Spinners engaged in logo, web development, print, and signage design for Thrive Vitamin. 
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    Design Spinners Large Scale...

    Design Spinners Large Scale...

  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Los Angeles, CA

    With an impressively robust client list that includes names like Velvetech, Comrade Web Agency empowers brands with search engine optimization. Founded on design-first principles, this Chicago-based firm offers an emphasis on helping brands drive change.

    One example of Comrade Web Agency’s experience is their work for Boat.me, one of the world’s respected brands. Comrade Web Agency helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 60% Search Engine Optimization
    • 20% Web Design
    • 10% E-Commerce Development
    • 10% Other
    Website Redesign & Digital...

    Website Redesign & Digital...

    Keywords: PPC, Website design, SEO, Content Marketing, E-commerce Marketing About this project: The company is a fast-growing commercial tent manufacturer and supplier with eCommerce operations selling to three primary...
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    SEO for a Nationwide Spice Seller

    SEO for a Nationwide Spice Seller

    Keywords: SEO, E-commerce Marketing, Content marketing About this project: The company is a large-scale e-commerce purveyor of herbs and spices. In addition to its online store, it has more than 30 physical retail...
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    Website Redesign for a Top...

    Website Redesign for a Top...

    Keywords: Website Design, E-commerce Marketing About this project: The company is a family-owned retailer and manufacturer of affordable, fashion-forward eyewear. In addition to its e-commerce operations, the company...
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    Website Redesign & Digital...

    Website Redesign & Digital...

    Keywords: Website design, SEO, Local SEO, Legal marketing, PPC, Content marketing About this project: This California-based law firm specializes in trust litigation, securities litigation, elder abuse litigation, and...
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Calabasas, CA

    With an impressively robust client list that includes names like The Trade Desk, Clap Creative empowers brands with web design. Founded on design-first principles, this California-based firm offers an emphasis on helping brands drive change.

    One example of Clap Creative’s experience is their work for Beach Lifeguard, one of the world’s respected brands. Clap Creative helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 50% Web Design
    • 25% E-Commerce Development
    • 25% Web Development
    The Trade Desk

    The Trade Desk

    The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more. Media buyers using our products can run campaigns in every online media channel...
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    Beach Lifeguard

    Beach Lifeguard

    Beach Life Guard, a custom lifeguard clothing e-store, was given a brand new look with responsive web design. BigCommerce provided the backbone for e-commerce features. Also, the search and sorting features were...
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    New York Apparel Company

    New York Apparel Company

    Winter of 1999 is where it all started. New York was the place to go for all travelers of the Americas. Ever since we have been providing individuals with souvenir items for many to take back home with them. Online was...
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    20ICONS

    20ICONS

    20Icons, an app development company, wanted a dynamic design to reflect their business goals. Their web design is simplistic and offers straight forward features. The conversion was always the goal of this website and...
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  • 9
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Manhattan Beach, CA

    What do Garatner and Live Nation have in common? They’ve both turned to Isadora Agency for web design expertise. This California-based agency has already made major waves with work for enterprise clients and startups alike.

    When News Corp launched a platform targeting their unique users, Isadora Agency analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 35% Web Design
    • 35% Web Development
    • 10% Advertising
    • 20% Other
    Isadora Agency - Digital...

    Isadora Agency - Digital...

    Top web design company & leader in digital transformations. Isadora Agency releases its first-ever animated brand video and highlights key core beliefs while inspiring audiences through its sophisticated web products...
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    KBB - UX Design System by Isadora...

    KBB - UX Design System by Isadora...

    Kelley Blue Book approached our digital agency for a modern look and feel across several websites. Numerous web products lacked consistency, a central library, and a shared UX system. This popular car valuation brand...
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    UPLI - Mobile App UI Design

    UPLI - Mobile App UI Design

    The final mobile app product we designed for UPLI is something truly unique. The experience is also simple to use and to track finances much like you track your health. Our digital agency was tasked with the app UI...
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    Swan Speakers - Mobile UI/UX Design

    Swan Speakers - Mobile UI/UX Design

    SWAN Speakers approached our digital agency with the goal of penetrating the USA market. The brand is well known in China, but had yet to build a powerful presence in the states. The new enterprise website we developed...
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  • 10
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Culver City, CA

     

    Coalition Technologies has proved their SEO prowess by completing over 500 projects for clients like Paypal and Harvard. Their team of over 100 digital marketing geniuses help grow online business through SEO, pay per click, and e-commerce solutions.

     

    One of their biggest success stories has been handling all of the digital marketing for online retailer Pink Lily. Leveraging tactics like SEO, web development, and email marketing, Coalition Technologies boosted revenue to over $2.5 million in just one year.

     

    SERVICES
    • 60% Search Engine Optimization
    • 10% Pay Per Click
    • 10% Social Media Marketing
    • 20% Other
    E-Commerce Development for Native...

    E-Commerce Development for Native...

    Coalition Technologies was chosen to help redesign the Native Union sites (for 6 international regions) and develop numerous custom features that help improve the sites' UX and marketability. Coalition Technologies...
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    Web Development and SEO for...

    Web Development and SEO for...

    The Bentonville Film Festival, a joint initiative by Coca Cola and Walmart, had its website design and development completed by Coalition Technologies. The SEO and mobile UX prioritized website features online scheduling...
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    Web Development for PayPal

    Web Development for PayPal

    PayPal, a leading person to person and online payment provider, tapped Coalition Technologies to build out its e-commerce website. The team also aided the development of Here, its SMB focused card reader and Point of Sale...
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    Ecommerce SEO

    Ecommerce SEO

  • 11
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Los Angeles, CA

    Clients like Disney, Toyota, and Toshiba rely on Ripe Media to meet their brand management and communication goals. They are a full-service creative agency, catering to companies of all sizes and industries.

    As an example, they partnered with the Global FoodBank Network to create a branding strategy that clearly reflects the nonprofit’s position in the global hunger space. The partnership improved the nonprofit’s internal consensus, communication confidence, and perceived credibility. The redesigned website received the Platinum dotComm award.

    SERVICES
    • 30% Web Design
    • 25% Branding
    • 10% Content Marketing
    • 35% Other
    NAS Insurance

    NAS Insurance

    NAS, a Los Angeles-based nationwide company, creates innovative insurance solutions to address emerging risks and gaps in typical coverages. With a unique suite of integrated services, NAS delivers customized insurance...
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    The Global Foodbanking Network

    The Global Foodbanking Network

    Hunger is often not a food problem; it’s a logistics problem. Approximately 15-30% of food in emerging economies is wasted. Each year billions of pounds of food go to waste, while 1 in 4 people are malnourished. Food...
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    Amgen Year-End Review

    Amgen Year-End Review

    Custom e-learning modules for pharmacuetical managers. Ripe Skills: Captivate, Content Development / Writing, HTML5, LMS & CMS Architecture, Programming, Responsive Design, User Experience Design, Visual...
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    Maya Brigadeiro – Brazilian Sweets

    Maya Brigadeiro – Brazilian Sweets

    Maya came to Ripe with a need to develop a comprehensive marketing strategy and to revamp her company’s website. Ripe delivered with a delicious design that matches well with her yummy Brazilian treats. We loved the...
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  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Newport Beach, CA

    With an impressively robust client list that includes names like Ingram Micro, GoldenComm empowers brands with e-commerce development and web design. Founded on design-first principles, this California-based firm offers an emphasis on helping brands drive change.

    One example of GoldenComm’s experience is their work for Fine Linens, one of the world’s respected brands. GoldenComm helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 50% Web Development
    • 30% E-Commerce Development
    • 20% Web Design
    LeadLander

    LeadLander

    LeadLander has the reputation of being the most recommended site tracking software. The LeadLander team needed a fresh start, and came to Goldencomm, a long-time partner, for help. We assisted with a full rebranding and...
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    Ingram Micro

    Ingram Micro

    Ingram Micro is an American Fortune 100 company and the world's largest electronics and information technology distributor. Ingram Micro and GoldenComm have partnered together on multiple website builds.
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    Shop BMA

    Shop BMA

    Shopbma.com is a cellular phone cases & accessories manufacturer and distributor focused on providing industry-leading products for Boost Mobile retailers. With our help, Shop BMA was able to update their eCommerce...
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    Brand New Day

    Brand New Day

    Brand New Day, an HMO healthcare company, needed to move their current website to a CMS that would allow them to more easily update their content (Kentico). In the process they wanted to modernize their design, make...
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  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    West Hollywood, CA

    Groove Jones creates immersive virtual reality content and engaging interactive apps for notable brands like Toyota, American Airlines, and McDonald’s. A content creation studio, they specialize in augmented reality, virtual reality, and interactive digital experiences.

    They helped Amazon use augmented reality at a health and wellness event attended by some of the top fashion social media influencers and bloggers. Using Apple’s new ARKit technology, the app allowed guests to select different workout routines and outfits, record, and share the look on a variety of social platforms.

    SERVICES
    • 40% AR/VR Development
    • 20% Mobile App Development
    • 10% Event Marketing & Planning
    • 30% Other
    Up Next in Commerce by Salesforce...

    Up Next in Commerce by Salesforce...

    Every day, online sellers of any industry must ask, “What’s next in commerce?” Even traditionally, in-person businesses are moving their physical stores to digital. The future is here. And e-commerce...
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    IBM Leverages AR and WebGL for...

    IBM Leverages AR and WebGL for...

    Full case study - https://www.groovejones.com/ibm-leverages-ar-at-think-event/ The THINK conference is the annual event held by IBM that is considered the premier hybrid cloud and AI industry event. Attendees to the...
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    The Whynauts – An Original...

    The Whynauts – An Original...

    Like most businesses, the Perot Museum of Nature and Science faces many challenges due to the COVID-19 pandemic. In particular, schools are currently unable to take educational field trips and museum visits. The...
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    WebGL “Game Over” Experience

    WebGL “Game Over” Experience

    BASF’s agency, VMLY&R wanted Groove Jones to help them create an exciting Arcade game and online digital engagement that farmers could play and learn about Teraxxa. They wanted to play off the classic arcade games...
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Los Angeles, CA

    Falcon Marketing counts impressive brands among their key clients. So it’s no wonder that this California-based firm has achieved widespread success in a wide range of industries for their targeted SEO and web design work.

    One example of their web development success comes from a globally recognized brand. Falcon Marketing helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 45% Search Engine Optimization
    • 45% Web Design
    • 10% Mobile App Development
    Babylon Tours

    Babylon Tours

    Babylon Tours is a guided tour company with offerings throughout the world. We designed and built their platform babylontours.com from the ground up and utilized their unique product to gain recognition in the guided...
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    Brick N' Block

    Brick N' Block

    Brick N' Block is a new platform designed for construction companies to sell excess raw materials. We designed and built their website bricknblock.com to maximize the potential of this unique concept.
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    Cap Auto

    Cap Auto

    Capital Automotive is one of LA's largest independent specialists for car leasing and sales. We designed their website to reflect the sleek contemporary trends of the automotive industry.
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    CCCHC

    CCCHC

    CCCHC is a network of complete care community health centers in Los Angeles and the surrounding areas. We've created a unique identity for them online and utilized digital marketing and SEO to broaden their reach and...
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  • 15
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Marina del Rey, CA

    What do Stanford University and LA Consumers Union have in common? They’ve both turned to WIRE MEDIA for UX and UI design expertise. This California-based agency has already made major waves with work for enterprise clients and startups alike.

    When Box Inc. launched a platform targeting their unique users, WIRE MEDIA analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 50% UX/UI Design
    • 30% Web Design
    • 20% Web Development
    Fight Colorectal Cancer

    Fight Colorectal Cancer

    RESULTS: improvements to the main site navigation and resource library makes it much easier to find what you need. Fight CRC hired us as a strategic partner to guide them towards best practices for design and...
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    U of California Santa Barbara...

    U of California Santa Barbara...

    We created a new website for NCEAS, and along the way updated the brand look and feel as well. The website connects to an external database so that we could create the ability for people for the search and filter website...
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    Here to Here Website

    Here to Here Website

    Here to Here wanted to update their existing website. It had several cases of redundant text, confusing navigation, and was difficult to manage and update. We provided a content strategy and UX design to streamline their...
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    The Solutions Project - Web, UX,...

    The Solutions Project - Web, UX,...

    Wire Media has been working with The Solutions Project since 2016, providing full website design and development services; UX design, testing, and optimization; and interim brand strategy and support.Our work has freed up...
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Should I Hire a Web Designer?

We recommend working at least short term with a web design company to ensure your website is responsive, optimized for SEO, and has a user experience that helps customers either convert or learn more about your business – depending on your goals.

While it’s possible for someone with minimal skills to build a website that is attractive, responsive, and accomplishes your goals, web design requires knowledge not only of design principles but also SEO and user experience. Hiring a web design company with experience designing multiple websites for similar businesses comes with benefits. For example, a web designer is likely to make better decisions for the layout and functionality of your site. They also know how to optimize your site for search engines, which will pay off long after the design work ends.

What Types of Projects Need Web Design?

Building a new website from the ground up or redesigning an existing website to meet specific goals such as increasing conversions requires web design.

If you are building a brand new website and don't have much experience, it may be best to hire a web designer. A web designer can structure the site, organize the flow, and make everything look and work great so that all you have to do is put in your quality content.

If you already have a website that's doing okay but you're noticing a high bounce rate or not as many people are discovering the site as you may have expected, it may be time to redesign your existing website with the help of a web designer. It can be hard to pay money to do something that you already did once, but the improvement in conversion may well be worth it.

What Makes Good Web Design?

Good web design is both an art and a science. The best web designers have an extensive understanding of what people find visually appealing and how people interact with websites. The goal is to make it as easy as possible for people to navigate your website and engage them so they want to keep browsing your content.

Great web designers understand the purpose of a website – for example, to drive traffic to specific landing pages, generate revenue, or educate users about products and services. The purpose of each web page should be clear based on the design.

The best websites make it not only easy but fun for readers to navigate. Organizing suggested posts at the end of articles, laying out menus in an appealing way, and a variety of other web design and user experience best practices will keep readers on your site and exploring your content.