Should I Hire a Web Designer?
We recommend working at least short term with a web design company to ensure your website is responsive, optimized for SEO, and has a user experience that helps customers either convert or learn more about your business – depending on your goals.
While it’s possible for someone with minimal skills to build a website that is attractive, responsive, and accomplishes your goals, web design requires knowledge not only of design principles but also SEO and user experience. Hiring a web design company with experience designing multiple websites for similar businesses comes with benefits. For example, a web designer is likely to make better decisions for the layout and functionality of your site. They also know how to optimize your site for search engines, which will pay off long after the design work ends.
What Types of Projects Need Web Design?
Building a new website from the ground up or redesigning an existing website to meet specific goals such as increasing conversions requires web design.
If you are building a brand new website and don't have much experience, it may be best to hire a web designer. A web designer can structure the site, organize the flow, and make everything look and work great so that all you have to do is put in your quality content.
If you already have a website that's doing okay but you're noticing a high bounce rate or not as many people are discovering the site as you may have expected, it may be time to redesign your existing website with the help of a web designer. It can be hard to pay money to do something that you already did once, but the improvement in conversion may well be worth it.
What Makes Good Web Design?
Good web design is both an art and a science. The best web designers have an extensive understanding of what people find visually appealing and how people interact with websites. The goal is to make it as easy as possible for people to navigate your website and engage them so they want to keep browsing your content.
Great web designers understand the purpose of a website – for example, to drive traffic to specific landing pages, generate revenue, or educate users about products and services. The purpose of each web page should be clear based on the design.
The best websites make it not only easy but fun for readers to navigate. Organizing suggested posts at the end of articles, laying out menus in an appealing way, and a variety of other web design and user experience best practices will keep readers on your site and exploring your content.