To help your website and business gain more attention and visibility online, start investing in web branding strategies that will keep you directly in the mind of your potential customers. Learn how to create a successful online presence and image through several web branding strategies.
A lot of businesses struggle with how to make their brand and website recognizable in a saturated and competitive online marketplace.
All companies with an online presence should consider investing in their overall web branding, especially those looking for a creative and simple way to promote their services.
In order to gain more exposure in search engines, a website needs to stand out to prospective clients and customers. That’s where web branding comes in.
A bad web design can negatively affect your business, especially in a digital age where everyone online is tech-savvy.
To create a website that encompasses true web branding, your website should aim to be:
- Distinctive
- Relevant
- Open
This article will dive into several strategies and ideas for your next web branding effort that meet these three criteria.
1. Design a Fresh UX Experience
For certain products, customers are looking for brands that compliment their desired expectations.
A key aspect of a successful website is the UX design, making it a crucial element of web branding.
If your customers aren’t able to successfully navigate through your website, you can consider that a missed opportunity.
Shoe companies are encouraged to deliver a fresh and bold image to keep up with trends in the fashion industry.
Nike is able to combine messaging and imagery with their UX design on their homepage.
Along with stunning colored images of their products, the options are readily available for purchase. Each image includes a “Shop This Look” button with a small eye that gives users the option to dive deeper into the clothing and shoes.
As a popular consumer brand, Nike is able to leverage their creative content with a navigable UX that attracts customers to make a purchase.
2. Creatively Showcase Authority
When potential customers are looking for a new business investment, many will be considering past projects or portfolio items. Some will even want to see customer testimonials or other website sections that showcase authority and credibility.
Many businesses might list statistics on their website to show this information, but another idea is to think creatively about how it is presented.
Clutch, the leading B2B reviews and ratings platform, displays information about their past work connecting businesses with buyers on their homepage.
Beyond letting potential users know that a million users trust Clutch as a resource, the site details some of the bigger names they’ve connected with B2B services.
The top businesses are shown in a creative layout that doesn’t overpower their main message.
By showcasing this information visually appealing, any potential customer can put their trust in the transparency displayed by the directory.
3. Focus on Your Company’s Story
A lot of websites strive to use colorful imagery to showcase their company’s story. But an important element of a successful website is substance.
Going beyond creative images and interactive elements, your company’s website should show your company’s story in a way that establishes credibility.
TOMS showcases their community efforts that are the basis of their company’s message and branding.
The brand can balance compelling copy and vibrant photography to tell its brand’s story and message. Site visitors can get a strong sense of what the brand stands for, encouraging many of them to make a purchase.
By focusing on your company’s background, mission, or impact, your web branding can show your potential customers that they can make a difference at your business and the world.
4. Help Your Customers
An aspect of any buyer journey is that a potential customer is likely looking to solve a problem or receive answers to their questions.
It is your company’s job to make sure that’s included explicitly on your website. You must put yourself in your customers’ shoes, thinking proactively about what they have questions about or what they want to solve.
Sips by is a tea subscription service that provides all the right answers on their homepage.
The subscription service answers all initial questions that customers might have about the service right away. The website uses creative images, clear copy, and icons to describe what goes into the monthly subscription.
Helpful and detailed information like this can stick into customers’ minds if told visually.
By providing information that impacts your target audience’s experience, your company will be able to earn the trust of prospective customers.
Web Branding Strategies for Your Business
When done right, web branding creates an image that keeps you in the forefront of your potential customers. This form of branding makes your company a creative presence within your target market’s online world.
Some ideas for web branding that can impact all types of businesses include:
- Designing a fresh UX experience
- Showcasing your company’s authority creatively
- Focusing on your company’s story
- Helping your customers
To ensure that your website creates a visual and consistent presence in your customers’ minds, all businesses should include web branding into their overall brand strategy and processes.