What Is Web Design?
Web design refers to the user experience of websites, or how users interact with websites on the internet. Web designers must account for all the ways users experience websites online, including from desktop or mobile devices.
Web designers work with the layout, appearance, interface, and sometimes, the content of a website. The goals are to create websites that appeal to users, make information easily accessible, and meet the goals of the website owner.
Good web designers must have an understanding of what looks visually appealing on screens and understand human behavior well enough to anticipate and eliminate potential frustrations in a design.
How Do I Hire a Web Designer?
If you need to hire a web designer, follow these 4 steps to get started:
- Determine the type of web design resources you need. For example, if you want to start a new web design project and don’t have in-house designers on-staff, we recommend hiring a web design company.
- Define your goals and budget. This information will help you narrow your search for the best web design company and communicate what you need.
- Create a shortlist of web designers based on their client reviews, past projects, and experience with companies similar to yours.
- Reach out to your top 5 web design companies. Organize get-to-know you calls to see if the company can provide the services that align with your needs and budget.
Is It Better to Hire a Web Designer or Do It Yourself?
Some people find that they are able to build a pretty good website using drag-and-drop interfaces but run into trouble once they have a significant viewership, more pages on their website, and more complicated content and user interaction requirements. If you goal is to feature more than a blog on your website, we recommend hiring a web designer to help you customize your site, enable security features, and assist with ongoing maintenance for performance.
How Much Does Website Design Cost?
How much you pay for website design depends on how many pages need to be designed, what level of design you require, and of course, how experienced the designer is. It may cost only $100-$200 to create a very basic website design, $1,000 more to revamp an existing design, or as much as $100,000 for website design on an important, high-volume website.
If you're trying to keep prices down, try hiring a designer to create templates and outline best practices, so you can keep creating content and developing your website using good design practices without having to pay to have the entire site designed.