October 2021

Top Advertising Agencies

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What advertising is best for your business? There’s paid search advertising in search engines; social media advertising across Facebook, LinkedIn, and Twitter; display advertising; remarketing – the list goes on, and that’s just for online advertising. Traditional advertising such as print, radio, and TV ads, as well as out of home advertising on billboards, buses, and benches each come with unique benefits. So, if you believe advertising can help you meet key business metrics and boost your revenue, consider hiring an advertising agency to help you identify the best types of ads and ad mediums for your business. An advertising firm will ask about business goals, brand message, and the products and services you’re marketing. From there, the ad agency will put together a plan for you to review, approve, and test.

Browse our list of the top advertising agencies to find a partner for your next project. Use these case studies, ratings, and reviews to find an ad firm that matches your style and project needs. Learn what questions to ask when hiring an ad agency.

List of the Best Ad Agencies

  • 1
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Washington, DC

    Many enterprise clients count REQ as their dependable public relations experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this D.C.-based agency is certainly here to make an impact.

    One REQ client is a globally recognized leader in their sector, and REQ has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 20% Advertising
    • 20% Branding
    • 20% Digital Strategy
    • 40% Other
    PAE

    PAE

    REQ was engaged to re-establish the PAE brand, founded in 1955, to better articulate the company’s legacy and ambitions. After researching the crowded but nuanced government contract landscape, REQ positioned PAE as a...
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    ActiveNav

    ActiveNav

    REQ began working with ActiveNav as they were preparing for a rebrand. Originally called Active Navigation, they knew there was confusion in the market and felt it was time to modernize their brand. In addition, their...
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    Amazon Charts

    Amazon Charts

    REQ developed the Amazon Charts brand to be versatile while still meeting Amazon’s overarching guidelines. To introduce this brand to the world, REQ created animated videos and digital ads in collaboration with...
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    National University

    National University

    National University partnered with REQ to manage all Facebook advertising campaigns, optimize performance, and report on results. We utilized NU’s existing videos and television commercials to perform testing with 15-...
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  • 2
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    250 - 999
    LOCATION:
    Odesa, Ukraine

    Netpeak has provided pay-per-click and SEO solutions for huge names like Trip Advisor as well as dozens of enterprise clients around the world. This New York based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Victoria’s Secret needed a powerful way to supercharge their SEO, they turned to Netpeak. Netpeak completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 20% Pay Per Click
    • 15% Advertising
    • 15% Branding
    • 50% Other
    Selling apartments: how to set up...

    Selling apartments: how to set up...

    “Atlant” building company resorted to Netpeak to launch an advertising campaign.  We quickly launched an advertising campaign and quickly drove traffic. But what’s next? “Atlant” set a goal to increase the...
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    Brand Traffic increase by 268% in...

    Brand Traffic increase by 268% in...

    Kentavar.bg is a popular Bulgarian website for car sales.  To increase its traffic we launched a long-term branding campaign, where we aimed not only at "easy" active customers that make 15% of the market but also at...
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    Stimulating marketing demand for...

    Stimulating marketing demand for...

    Steko is a large Ukrainian plant specializing in the production of metalloplastic windows, doors, aluminum constructions.  To engage the audience to a brand in a competitive sphere we used video advertising. Flexible...
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    Citrus.ua cuts CPA by 48%

    Citrus.ua cuts CPA by 48%

    Citrus.ua is one of the top online retailers of gadgets and accessories in Ukraine, with categories ranging from electronics to sporting equipment. Together with their digital marketing agency Netpeak, Citrus.ua set out...
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    Division of Labor is a California-based agency focused on helping brands highlight their distinctive qualities with branding services. With clients that include SFMOMA and a long list of successful work in a range of industries, Division of Labor has already made a name for itself as a go-to source for expert branding.

    When Kelly Services was searching for a way to improve their brand identity, Division of Labor leveraged their industry expertise to deliver a targeted brand development strategy that would meet their clients KPIs and boost their bottom line along the way. The result was stellar client feedback and a successful engagement that led to future work.

    SERVICES
    • 35% Advertising
    • 35% Social Media Marketing
    • 20% Branding
    • 10% Other
    Keen Quarantine

    Keen Quarantine

    When the pandemic hit, we shelved the brand launch we had been planning for KEEN and took to Zoom. Like everyone else, video conferencing became our lifeline. Unlike everyone else, it became our production studio, as well...
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    SF MOMA- See Them Both Campaign

    SF MOMA- See Them Both Campaign

    Francisco teams up with the largest modern and contemporary art museum in the country? Our new campaign for the San Francisco Museum of Modern Art pairs iconic destinations around the city with iconic works from the...
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    Lively HSA

    Lively HSA

    The majority of people don’t know what health savings accounts are. So it stands to reason that the majority of people don’t know who Lively is, even though they’re a leader in health savings accounts. This campaign...
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    PagerDuty - Solutions before...

    PagerDuty - Solutions before...

    The Solutions Before Problems campaign launched in September to increase brand awareness and drive trial amongst developers and c-suite executives. PagerDuty is used by half of the Fortune 500 companies. It’s time more...
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Milwaukee, WI

    Branding partners have become essential for brands in every industry, and Wisconsin-based Thiel has become one of the most trusted sources for brand identity execution for brands that include Snap-On and many others.

    Whether expanding on an existing strategy or serving brands that are starting from zero, Thiel delivers real results. It’s what’s made them a go-to name in branding and continue to expand their client list to include companies like Komatsu.

    SERVICES
    • 45% Branding
    • 35% Advertising
    • 10% Web Design
    • 10% Other
    THIEL 2020 Sizzle

    THIEL 2020 Sizzle

    We did some killer work in 2019
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    Illume Cosmetic Surgery

    Illume Cosmetic Surgery

    Illume, a cosmetic surgery powerhouse, was recently formed by merging two of Wisconsin's largest cosmetic surgery clinics. 
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    Breaking Distributor Connection...

    Breaking Distributor Connection...

    THIEL custom developed a mobile app to connect Young Dental Company with distributors throughout North America. How does a company connect with distributors who are constantly on the road and busy? Young Dental wanted...
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    Creativity Beyond Engineering

    Creativity Beyond Engineering

    Undertaking the rebranding of this nationally recognized civil engineering firm, THIEL reaffirmed raSmith’s position as an industry-leading team of thought leaders and advisors who think outside the box. After four...
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  • 5
    MIN. PROJECT SIZE:
    $250,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Los Angeles, CA

    Sensis helps brands create experience-driven advertising for clients like Washington State University and Port of Los Angeles. Their main focus is out-of-home and broadcast advertising for mid-sized businesses across industries like education and business services.

    When the Metrolink in Southern California wanted to recruit more riders, Sensis designed a campaign that used roadside ads in areas with heavy traffic and geo-targeted ads for gridlocked drivers via the Waze app. Their work helped free up the roads in Los Angeles and increased metro ridership by 4.4%.

    SERVICES
    • 35% Advertising
    • 20% Branding
    • 15% Public Relations
    • 30% Other
    UCLA Extension "1000 Lessons"...

    UCLA Extension "1000 Lessons"...

    Sensis leveraged true-life stories of instructors, alumni and students positioning UCLA Extension as the place to pursue newfound interests and develop specialized skills.
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    AltaMed Grow Healthy Commercial

    AltaMed Grow Healthy Commercial

    Commercial produced for AltaMed's "Grow Healthy" campaign.
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    AltaMed Grow Healthy Commercial

    AltaMed Grow Healthy Commercial

    Commercial produced for AltaMed's "Grow Healthy" campaign.
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    Project with USCIS

    Project with USCIS

  • 6
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Rochester, MI

    Their clients include major enterprise clients like Consumers Energy, but Daniel Brian Advertising is a advertising agency that hasn’t lost its focus on innovation or creativity. This Michigan-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Daniel Brian Advertising helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Fathead. Daniel Brian Advertising helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 33% Advertising
    • 20% Branding
    • 15% Media Planning & Buying
    • 32% Other
    Health Care Marketing Demo Reel

    Health Care Marketing Demo Reel

    THE BOTTOM LINE IN HEALTH CARE MARKETING IS MEASURED IN LIVES The patient is in charge of more healthcare decisions than ever before. We partner with health systems to guide patients in their search for care as well as...
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    Purpose-Based Digital & Social...

    Purpose-Based Digital & Social...

    BUILD A PASSION BRAND USING DIGITAL MEDIA – AND CHANGE YOUR WORLD Do your fans fly your colors? Do your customers camp out the night before a grand opening? The future will be built by passion brands and the social...
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    DOUBLED PATIENT VOLUME: Physician...

    DOUBLED PATIENT VOLUME: Physician...

    THE CHALLENGE: We started with the segment that influenced 64% of patient traffic – physicians. Physicians are busy, and want a simple way to refer patients. Patients are busy, and don't want to wait on hold to make a...
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    Game On Cancer

    Game On Cancer

    Millions of Earned Social Media Impressions We reached out to the local sports influencers, Herman Moore and the Detroit Lions, firing up the 1.8M social followers. $15 Million in Donations We launched with a Super Bowl...
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  • 7
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Del Mar, CA

    With over 20 years of experience and over 100 industry recognitions, Jacob Taylor brings a vast reservoir of experience and best practices to the table. They are a group of seasoned brand and digital marketing professionals, working with clients of all sizes and industries.

    As an example, they built an intuitive and engaging online experience and eCommerce presence for YMCA’s 17 San Diego locations. The device-agnostic design offers a seamless online experience for members. As a result, the club’s online sales doubled almost immediately.

    SERVICES
    • 40% Advertising
    • 30% Branding
    • 20% Web Design
    • 10% Other
    The Raw Botanics Co.

    The Raw Botanics Co.

    Jacob Tyler was tasked by a new health and wellness brand focused in the CBD vertical to complete market research, brand messaging and positioning, visual identity development, Website design & development and ongoing...
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    Strengthening a muscle supplement

    Strengthening a muscle supplement

    CarnoSyn is a nutritional workout supplement that helps athletes see better results from their strength-building routines. Their two products are banned-substance-free and are scientifically proven to help build muscle...
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    YMCA

    YMCA

    When we were chosen to redesign the San Diego YMCA online, we were thrilled for such an amazing and important opportunity. The San Diego County YMCA needed an efficient way to engage its growing and increasingly diverse...
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    Helping an 800-million-dollar...

    Helping an 800-million-dollar...

    https://www.helixelectric.com/ Helix Electric tasked Jacob Tyler to completely revamp their brand messaging and positioning, develop a new tagline, and enhance their design and user experience online. Our focus was to...
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  • 8
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    250 - 999
    LOCATION:
    Limassol, Cyprus

    Trusted by leading brands like Pizza Hut and KFC, LoyaltyPlant’s loyalty and digital ordering solutions help build rewarding customer relationships. They are experts in IT, branding, and building customer loyalty, providing affordable integrated mobile loyalty apps.

    They created the Hooters loyalty app to engage customers by offering them items from the menu as meal complements instead of price-based rewards. This created a strong, personalized, emotional brand-customer relationship and led to a 31% app penetration and a 43% check increase. The app also won the Gold International 360 Award.

    SERVICES
    • 30% Media Planning & Buying
    • 20% Advertising
    • 20% Conversion Optimization
    • 30% Other
    Onboarding for Advertisers

    Onboarding for Advertisers

    In this video you will learn how to run and optimize performance-based (CPA, CPM, CPC, CPI, CPL) campaigns with Adsterra
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  • 9
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Irvine, CA

    Venthio has delivered stellar work to over 800 clients, pushing businesses forward and helping them succeed in a modern world. Their talented team of designers and strategists specializes in marketing, branding, and advertising.

    One of their recent projects was creating a brand system for investment management platform Niru. Keeping these simple yet stated, the used a mono-color background with a white logo to act as the brand’s main marking with enough flexibility to stretch across other mediums.

    SERVICES
    • 30% Advertising
    • 30% Branding
    • 30% Marketing Strategy
    • 10% Other
    Branding for Niru

    Branding for Niru

    Niru is a private investment company, and they found themselves in need of an effective brand strategy—including a logo, typeface, and other branding materials. Venthio delivered on all fronts to help them create a...
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    Branding for VantageWest

    Branding for VantageWest

    VantageWest needed a logo and typeface to go with their high-end services. Venthio delivered visually striking, clever logo that incorporated the VW acronym without being obvious or over-the-top. The result is an...
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    Branding for VoltEdge

    Branding for VoltEdge

    BRND Consulting Better Brands worked with VoltEdge to create their brand identity package, including their logo. BRND Consulting Better Brands helped them create a brand profile that would help them stand out in a crowded...
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    Joy Brewed

    Joy Brewed

  • 10
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    IPNY partners with clients to solve their brand-growth challenges and drive their bottom-line results to push them forward with purpose. Their client portfolio is made up mostly of small to mid-sized businesses in industries like non-profit, finance, and healthcare.

     

    One fo their standout portfolio pieces was helping e-trade with their direct marketing after they moved away from their iconic baby campaigns. They developed over 40 variations of creative email units in record time that stuck out among users and caused applications to surge.

    SERVICES
    • 30% Advertising
    • 20% Direct Marketing
    • 15% Branding
    • 35% Other
    Who's the hero behind the mask?

    Who's the hero behind the mask?

    Dana-Farber Cancer Institute’s Who’s The Hero Behind The Mask? initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels.  Open to the general public as...
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    Change the World

    Change the World

    CHALLENGE: One of the leading cancer research and treatment centers in the world, Dana-Farber’s discoveries have transformed the cancer treatment landscape for 72 years. Yet outside New England, top-of-mind awareness...
    SHOW MORE
    E*Trade: Shorten the distance...

    E*Trade: Shorten the distance...

    CHALLENGE: Stimulate new account momentum for E*TRADE by finding a different way to communicate with the active trader. Ethnographic research showed that the answer was the importance of the E*TRADE platform’s superior...
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    Mirman Markovits and Landau:...

    Mirman Markovits and Landau:...

    CHALLENGE: The world of personal injury law is full of come-ons from less than professional lawyers promising large cash settlements to those who have suffered accidents due to negligence.Research showed that at the time...
    SHOW MORE
  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Baton Rouge, LA

    Companies like CenturyLink, TED, and NASA trust ThreeSixtyEight for their unique perspective, clever content, and disruptive design. The full-service branding, marketing, and advertising agency also offers presentation experience design through its service line, BigFish Presentations.

    They partnered with Living Water International to build a website and an app that became the catalyst for clean water advocacy. The app included interactive tools such as a drink calculator, personal dashboard, and leaderboard. The campaign raised around $250,000 and won the Best In Show American Advertising Award.

    SERVICES
    • 30% Advertising
    • 20% Branding
    • 20% Marketing Strategy
    • 30% Other
    Ochsner Innovation Hub

    Ochsner Innovation Hub

    Click here for the case study! - https://threesixtyeight.com/work/ochsner-innovationhub/ By flipping the traditional model on its head, we sought to humanize the Ochsner brand and equip every member of the community with...
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    AsBuilt

    AsBuilt

    We were hired to brand and launch AsBuilt, a new product that alleviates the engineering and construction industries of countless inefficiencies and errors through 3D imaging. Through their tech, they capture high-quality...
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    Rakuten Ready

    Rakuten Ready

    Click here for the case study! - https://threesixtyeight.com/work/rakuten-ready/   In 2013, a pair of former Apple engineers created Curbside — a comprehensive eCommerce SaaS platform that delivers seamless shopping...
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    Louisiana Department of Veteran...

    Louisiana Department of Veteran...

    We created a new web experience for the Louisiana Department of Veteran Affairs to help veterans better navigate the resource and be aware of the resources available to them in Louisiana.
    SHOW MORE
  • 12
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    Montreal, Canada

    Sid Lee has provided advertising and marketing solutions for huge names like The North Face as well as dozens of enterprise clients around the world. This Montreal-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Honda needed a powerful way to supercharge their strategy, they turned to Sid Lee. Sid Lee completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 15% Advertising
    • 45% Other
    We The North

    We The North

    We The North isn’t just a campaign. It’s an example of how an identity-shaping truth can spark a brand crusade and ultimately get firmly rooted in the culture of not just a city, but a whole country.    We...
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    Moët & Chandon - Greatness Since...

    Moët & Chandon - Greatness Since...

    Stella Artois' goal was to become the beer synonymous with progressive dining experiences, so we helped them create their largest every proprietary experience platform called Le Savoir. The platform stretched from a...
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    The North Face - Question Madness

    The North Face - Question Madness

    The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today's explorers are often misunderstood. We needed to change people's perceptions. Question Madness challenges...
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    WSP - Brand Identity

    WSP - Brand Identity

    Finding a shared conviction: the secret to a successful brand strategy for consolidated businesses. For nearly a decade, WSP — an international consulting firm for professional engineering services — focused on...
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  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Renowned brands like Google, eBay, and Uber trust Moburst for cost-effective, creative, and innovative mobile marketing campaigns. They are a full-service mobile marketing agency working with clients of all sizes and industries.

    They partnered with Samsung to increase downloads, retention, and revenue from the Galaxy App Store. Using a variety of media channels, they identified segments which apply to different target audiences and initiated campaigns relevant for each segment. Micro segmenting personalized ads increased downloads by 79%, revenue by 36%, and Facebook followers by 1400%.

    SERVICES
    • 70% Mobile & App Marketing
    • 10% Advertising
    • 10% Media Planning & Buying
    • 10% Other
    Highlight reel for Moburst

    Highlight reel for Moburst

    A short 80 second highlight reel showing Moburst's previous clients and how we can help future clients.
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    Award winning campaign for App...

    Award winning campaign for App...

    Our agency has been named the winner of the “Most Effective Performance Marketing Campaign” award at the 2019 Effective Mobile Marketing ceremony in London by the Mobile Marketing Magazine.  Moburst received the...
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    Winning Bronze Award for Samsung

    Winning Bronze Award for Samsung

    We won with Samsung the prestigious Mobile Marketing Association’s 2018 Global and North America Regional Smarties™ Awards in New York City. The campaign was also shortlisted in 2 categories for the 2018 Effective...
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    Optimizing Google's products

    Optimizing Google's products

    We have worked with Google to optimize their App Store presence and help boost their conversion rate in the App Store.  We've crafted the screenshots, tested them and optimized most of the app store assets for the...
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  • 14
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Columbia, MD

    WebMechanix's focus on driving meaningful business results for its clients has earned the company consecutive awards for best SEO and PPC campaigns from the American Marketing Association. The performance-based digital agency specializes in PPC, SEO, and conversion rate optimization services.

    WebMechanix optimized Trinity University's paid advertising campaigns. By analyzing the user journey of the most qualified website visitors, WebMechanix shifted the campaign's primary target to a more relevant user group and drove a 450% increase in paid leads and 211% increase in campus visits.

    SERVICES
    • 40% Pay Per Click
    • 15% Social Media Marketing
    • 11% Conversion Optimization
    • 34% Other
    Working With WebMechanix

    Working With WebMechanix

    What Makes WebMechanix Tick? A bit about who we are, how we think, and why we get out of bed every morning to do what we do.
    SHOW MORE
    Knowledge to Practice -...

    Knowledge to Practice -...

    K2P, a leader in the world of continuing medical education, came to us in need of a refreshed website. The existing site’s content was scattered, and unintuitive navigation made shopping for courses more difficult than...
    SHOW MORE
    TradingSim Display Ads - Grab the...

    TradingSim Display Ads - Grab the...

    When assembling this suite of display ads for TradingSim, we knew we wanted to utilize less-trafficked financial imagery: Dollar signs and $100 bills are great, but TradingSim needed a different look to stand out from the...
    SHOW MORE
    LensPure/PerfectLens -...

    LensPure/PerfectLens -...

    As contact retailers in a crowded market, PefectLens and LensPure came to us in search of a distinct visual style for their new digital ad creative. With major players like 1-800-Contacts to contend with, the team set out...
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  • 15
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Lewiston, ME

    They have already landed major names like TaskRabbit as clients, and Anchour is still expanding on its list of success for brands in a wide range of industries. This Maine-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.

    If you want to see how Anchour helps brands communicate with their audiences in a unique and crowded space, look no further than their brand design work for Ubisoft. Anchour helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 75% Branding
    • 15% Advertising
    • 10% Web Design
    Heatable

    Heatable

    Heatable offers heating oil delivery at your fingertips. They turned to Anchor in order to receive a robust brand strategy that would help them attract the right audiences, increase brand perception, and become an...
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    Wallit

    Wallit

    Wallit needed to bring clarity, consistency, and appeal to their powerful family banking technology. Strategy, brand identity, and web design revitalized their business approach with an upbeat and inspirational take on...
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    Baxter Brewing

    Baxter Brewing

    A longstanding player in Maine’s booming brewery scene needed a revamp to remain distinct and relevant amidst growing competition. A fresh brand identity and bold packaging communicates their adventurous spirit and...
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    PeoplesChoice

    PeoplesChoice

    PeoplesChoice needed to modernize to stay relevant and engage new members as a credit union in a competitive financial category. An approachable and trustworthy strategy and identity seek to reenergize engagement and...
    SHOW MORE

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Marketing and advertising experts share advice for clients looking for a partner for their next project.

 

What questions would you recommend clients ask the marketing or advertising agency they are considering hiring for their next project?

Experts recommend asking marketing and advertising agencies:

  1. Have you worked on a project like this before? What about in this industry?
  2. What strategies or processes do you use to execute on their client’s goals?
  3. How do you measure success?
  4. What am I paying for? What is the cost-breakdown by specific service?

Choosing the right partner for an advertising or marketing campaign can be tough. Here are some tips from a few experts to help guide you in making the right decision.

Understand Their History of Work

Erin Milnes, Creative Director at Catchword suggests starting by asking potential advertising partners if any of their experience aligns with your specific challenge.

”What experience do you have in my sector and with my challenge? What is your process and who will be working with me? What deliverable are they responsible for?” Milnes said. “Then after interviewing the agency, ask yourself: Were you comfortable asking questions, and were they comfortable answering? Did their answers make sense? Rapport is critical in creative services.”

Align on Approach to the Project

Joshua Coffman, Founder of 502ads recommends focusing on understanding how agile your partner is in their approach to marketing and advertising by asking these two questions:

  1. Does your company have more than one path or method to support the goals of my business?
  2. What would each of those paths look like in execution?

Ask About Your Specific Needs

Preston Powel, Chief Marketing Officer at Webserv cautions that clients should ask their potential partners different questions based on their specific needs.

“Appropriate questions vary from project to project. If I was looking for paid search, for example, I would ask about bidding strategies and account structure. For organic search, however, I would ask about their off-page strategy.”

Keep Success Top of Mind

Christopher Lara, Boston Branch Manager at TheeDigital Boston says the most important question to ask potential advertising partners is: How do you measure success?

“The way an agency measures success can be very telling. Success takes time and planning — and, it should be measurable.” Lara said. “At TheeDigital, when we lay out a one-year marketing plan, we set expected milestones along the way to help show we’re making progress toward our goals.”

Discuss Payment Upfront

Nasir Jamali, Operations Manager at BrandLume knows that money is an important factor in any partnership and recommends clients ask potential partners to outline what specific services they would be paying for.

“If you don’t understand where your money is going, it will only lead to disappointment and confusion for both you and the agency you are working with,” Jamali said. “Agencies will often suggest $2,000 worth of SEO without the client knowing how SEO works. It doesn’t come from a place of malice, but most of the time marketers and advertisers will forget that some clients don’t even know what SEO stands for.”