What Is Digital Marketing?
Digital marketing is an umbrella term for any marketing performed on the internet. Examples of digital marketing include social media, SEO, content marketing, and online advertising. Digital marketing is essential to get your product or service in front of potential customers.
Traditional marketing is marketing that doesn’t rely on the internet, including television and radio ads, physical print content, and billboards. While traditional marketing still has a place in the modern business world, it is no longer enough to reach most of your potential customers.
Digital marketing is employed in search engine optimization, social media campaigns, email newsletter, blogs, forums, and so much more. Digital marketing can take any form, including written content, graphics, video, and social media live events.
For modern businesses, digital marketing is essential. It doesn't matter if you sell your goods or services online or at a physical location, you need digital marketing to bring in as many customers as possible.
Why Is Digital Marketing Important?
Regardless the type of business you have and products you sell, you can increasingly expect your customers to be online. People use the internet to educate and entertain themselves and to shop. Even if somebody does not intend to buy something online, the chances are good that they will research whatever they want to buy using the internet. For this reason, digital marketing is key for just about anyone who wants to sell anything.
Another benefit of digital marketing is content reach. Your marketing budget goes further when you can target people in a particular demographic or location. You can reach multiple target audiences using different campaigns. This ensures your marketing efforts are more likely to convert.
What Should I Look for When Hiring a Digital Marketing Agency?
When hiring a digital marketing agency, look out for these 6 experiences and characteristics:
- Communication and project management style
- Metrics/KPIs they track and measure
- Reporting tools they use
- ROI and timeline for beginning to see the return
- Success stories and client reviews of similar projects
Asking the right questions and evaluating the right criteria ensures you talk to the right online marketing companies for your business and project.