August 2022

Best Brand Consulting Firms

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Your brand includes your company's name, logo, colors, fonts, mission, values, and more. The act of branding your business is a marketing practice that aims to distinguish your company from others. Think of it this way, if you buy a product and like it but can't remember where you bought it, how will you buy it again?

To help you get started finding and hiring a brand agency, we created a list of some of the top brand agencies from around the world. Browse work portfolios, reviews, and case studies to research which branding companies to connect with.

List of the Best Branding Agencies in the World

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    97 Switch apply their web design and digital marketing skills to develop a digital presence that fits the personality and purpose of their clients. They mainly work with small and mid-sized companies in the hospitality and leisure, financial services, and real estate industries.

    They built a launch branding strategy and digital presence for Hotel EMC2, Autograph Collection. The engagement turned into a long-lasting relationship with 97 Switch providing ongoing digital advertising support, content development, SEO, website maintenance, and social media services to the hotel.

    SERVICES
    • 25% Digital Strategy
    • 20% Advertising
    • 20% Web Design
    • 35% Other
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  • 2
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity, strategic insight, and expert guidance. From quick-turnaround startup projects to retainers with Fortune 500s, Catchword helps clients develop a timeless brand that resonates with target audiences.

    The agency has received more awards for naming work than any other agency, including Top Honors at the London International Awards and multiple awards from Transform Magazine, Hermes Creative, MarCom, and MUSE.

    SERVICES
    • 100% Branding
  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Lewiston, ME

    They have already landed major names like TaskRabbit as clients, and Anchour is still expanding on its list of success for brands in a wide range of industries. This Maine-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.

    If you want to see how Anchour helps brands communicate with their audiences in a unique and crowded space, look no further than their brand design work for Ubisoft. Anchour helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 75% Branding
    • 15% Advertising
    • 10% Web Design
  • 5
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Digital Strategy
    • 20% Marketing Strategy
  • 6
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding
  • 7
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Portland, OR

    Manifesto Agency stands as a beacon for their partners such as Amazon Flex and Arby’s in achieving branding that reflects authenticity. The impact-driven agency works with small to enterprise businesses in delivering powerful storytelling.

    One of the notable projects that let Manifesto Agency’s capabilities shine was their partnership with Intel for global branding efforts. The team provided marketing materials and held memorable events to highlight Intel’s dedication to building innovative experiences.
     

     

     

     

    SERVICES
    • 60% Branding
    • 10% Advertising
    • 10% Business Consulting
    • 20% Other
  • 8
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Paypal and Charles Schwab count Global Brand Works as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With over 10 years of branding experience, this San Francisco-based agency is certainly here to stay.

    Kettle Brand Potato Chips is a globally recognized leader in snack foods, and Global Brand Works has provided focused and wide-reaching branding services for the company for the entirety of their working relationship. This includes logo design, iconography, overall brand voice and visuals, and more.

    SERVICES
    • 60% Branding
    • 20% Logo
    • 10% HR Consulting & Outsourcing
    • 10% Other
  • 9
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Austin, TX

    NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.

    Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.

    SERVICES
    • 100% Branding
  • 10
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
  • 11
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Northampton, MA

    With an impressive list of clients and feedback that speaks to their consistent quality, BRIGADE brings brands to the next level with branding design. Focused on providing high-end brand strategy that meets key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of BRIGADE’s experience is their work for ecommerce companies looking to expand their brand through branding design. BRIGADE helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in brand identity that sets them apart from the competition. 

    SERVICES
    • 80% Branding
    • 20% Packaging Design
  • 12
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Geneva, IL

    Branding partners have become essential for brands in every industry, and Illinois-based Rule29 has become one of the most trusted sources for brand development and identity design for brands that include Fellowes and many others.

    Whether expanding on an existing strategy or serving brands that are starting from zero, Rule29 delivers real results. It’s what’s made them a go-to name in branding and continue to expand their client list to include companies like Cargill.

    SERVICES
    • 60% Branding
    • 20% Web Design
    • 10% Packaging Design
    • 10% Other
  • 13
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Scottsdale, AZ

    Their clients include major enterprise clients like Google, but AtticSalt Branding is a branding agency that hasn’t lost its focus on innovation or creativity. This Arizona-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how AtticSalt Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Enterprise Rent-a-Car. AtticSalt Branding helped them define a strategy for their unique audience to improve their reach.

    SERVICES
    • 100% Branding
  • 14
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Solana Beach, CA

    BLVR is a brand development agency that helps a wide range of brands create great brand identities. Since setting up shop in San Diego, BLVR has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their branding, they turned to BLVR, who helped develop and execute a branding strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 65% Branding
    • 15% UX/UI Design
    • 10% Advertising
    • 10% Other
  • 15
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berkeley, CA

    When clients such as Clutch, Virgin Hotels, or Georgia Pacific need to strategically name and brand a new product, Zinzin, based in Berkeley, delivers a unique naming process that distinguishes them from their peers. Zinzin's deep process is formed from a merger of Art + Science: expansive creative ideation paired with a rigorous, almost scientific methodology, to achieve a result that is always grounded in real, human language, which they deliver for clients of all sizes and disciplines.

    When Zinzin begins a naming process for its clients, they aim to name the strategic brand positioning of the product or company. This process puts the name at the center of their client's broader brand strategy, as was the case when they created the name Alloy for a personal fitness training company and franchise, a brand with users who are now so passionate about it that some have even gotten tattoos of the company logo.
     

    SERVICES
    • 100% Branding

1 of 96

Need Help Finding a Company?

What Is Branding?

Branding is the process of building a unified feeling and identity that customers can associate with a business’s products and services.

Branding can include unique names, colors, fonts, images, logos, and slogans that elicit feelings and associations among consumers.

What Does a Branding Agency Do?

A branding agency helps organizations turn the their value proposition into an identity that consumers can relate to. They accomplish this by evaluating a business’s current brand and identifying areas for improvement and change.

Brand development companies help businesses identify color schemes, fonts, shapes, and other imagery to use online and in print. They can also assist with creating and selecting a company name, slogan, and tone of voice. A corporate branding agency completes these activities with a focus on corporate clients.

Some branding agencies specialize in helping a business create a visual identity using groups of colors that customers can associate with that business’s personality. Branding agencies often employ designers whose extensive knowledge of visual design can help businesses create a visual identity that reflects the company values. That visual identity can include:

  1. Brand logos
  2. Color schemes
  3. Shapes and other visual designs

Words and text are also an important component of a company brand. A branding agency can help business leaders identify a “brand voice,” or the tone that audiences will identify with the brand. That brand voice can then be used to create a slogan, value proposition, and mission statement to align the brand around a common identity.

What Are the Types of Branding?

There are many different types of branding, and businesses can use several types at once to achieve their goals. Some of the most common types of branding include:

  1. Product branding
  2. Corporate branding
  3. Employer branding
  4. Personal branding
  5. Co-branding

Product Branding

Product branding is the process of establishing a brand around a specific product. This brand usually incorporates elements of the business’s brand, while also targets a certain audience using visual themes and promotional copy.

Corporate Branding

Corporate branding involves promoting a company’s brand and name rather than products or services. One example of corporate branding is branded merchandise businesses create and distribute, such as stickers, drinkware, and apparel. Corporate branding helps spread awareness of a business’s brand through means other than the product itself.

Employer Branding

Employer branding is the process of creating a brand around a company’s value as a potential employer. Creating an employer brand is important for businesses looking to hire and communicates the benefits and values of working at the company.

Personal Branding

Personal branding describes creating a brand around a personal identity. Popular social media influencers, for example, will cultivate personal brands on social media platforms using colors, filters, captions, and emojis. Alternatively, job seekers might create a personal brand to help them stand out as a potential employee.

Co-Branding

Co-branding involves two brands entering a strategic partnership to boost awareness of their products and services. One example is if two large corporations partner on an industry survey to expand their audience.