Your brand includes your company's name, logo, colors, fonts, mission, values, and more. The act of branding your business is a marketing practice that aims to distinguish your company from others. For example, most people who spend time online will recognize the red, yellow, green, and blue 'G' of Google. Small and large business alike benefit from good branding because it's one factor in new customers becoming repeat customers. Think of it this way, if you buy a product and like it but can't remember where you bought it, how will you buy it again?
Investing in a branding agency is one way to ensure you tackle business branding strategically. A top branding company helps you define your brand, put together guidelines, and communicate your brand message internally and externally. To help you get started finding and hiring a brand marketing agency, we created a list of some of the top brand agencies from around the world. Browse work portfolios, reviews, and case studies to research which brand marketing companies to connect with. After you create a shortlist of your top 5 brand strategy firms, visit their website and schedule an intro call to learn more.
Tech Start-Ups, Fortune 500 Companies, and everything in between – Tungsten Branding provides creative brand naming & branding solutions. They specialize in creating brand identities for brands that have outgrown their old identity but don't want to lose the knowledge they've gained while using their current name.
Tungsten helped rename a company by helping them come up with a new brand identity. They then designed a logo that would go along with this new branding. Tungsten was instrumental in helping their client find a unique name for its site, which helped the client establish their online presence and the URL they needed. Tungsten was extremely communicative during the entire process, and they met every deadline. Their tools made the whole process very easy, and the work quality was excellent.
Scope:
Rebrand Strategy
Name Development
Tagline Development
Brand Positioning
Core Messaging
Visual Identity Development
Brand Guidelines
Domain Name Acquisition
The Challenge: Create a brand name that captures a new...
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Hotel Arras
Scope:
Name Development
Tagline Development
Brand Positioning
Core Messaging
Domain Name Acquisition
The Challenge: Craft a name that fits the community and the culture
When the McKibbon Group approached Tungsten...
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Rally House
Scope:
Rebrand Strategy
Name Development
Tagline Development
Domain Name Acquisition
The Challenge: Transform a geographic name into a national brand
When Tim Liebert came to us he was in a bit of a bind. His fan...
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SmoothGlo
Scope:
Brand Name Development
Tag Line Creation
Product Logo Design
Preliminary TM Research
Domain Name Acquistion
Product Brand Style Guide
Brand Name Messaging & Positioning
The Challenge: Lumenis, the global...
97 Switch apply their web design and digital marketing skills to develop a digital presence that fits the personality and purpose of their clients. They mainly work with small and mid-sized companies in the hospitality and leisure, financial services, and real estate industries.
They built a launch branding strategy and digital presence for Hotel EMC2, Autograph Collection. The engagement turned into a long-lasting relationship with 97 Switch providing ongoing digital advertising support, content development, SEO, website maintenance, and social media services to the hotel.
PPC digital ads including Google Ads, Facebook and LinkedIn. Digital marketing strategy, email marketing and landing page design using HubSpot for Mobile Doorman, a B2B Proptech Company.
See Work: https://97switch...
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Website for Hotel Management...
Digital Strategy and Website for SMASHotels, hotel management company
See Work: https://97switch.com/portfolio-item/smashotels/
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Virtual reality business digital...
MassVR, a new free-roam virtual reality gaming experience, allows groups to play and compete in a virtual reality world. The game uses groundbreaking technology, allowing people to walk around in a 16,000 square foot...
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the Albert
Launched the Albert's digital presence with their website and digital marketing efforts.
The Albert is a restaurant in downtown Chicago - https://97switch.com/portfolio-item/the-albert/
Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity, strategic insight, and expert guidance. From quick-turnaround startup projects to retainers with Fortune 500s, Catchword helps clients develop a timeless brand that resonates with target audiences.
The agency has received more awards for naming work than any other agency, including Top Honors at the London International Awards and multiple awards from Transform Magazine, Hermes Creative, MarCom, and MUSE.
A software company formed by Facebook co-founder Dustin Moskovitz and programming whiz Justin Rosenstein is clearly not ordinary. So, the company’s name also needed to stand out from the IT herd. Asana, a Sanskrit word...
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Fitbit -Naming wearable fitness...
The margin for error was slim with these wireless fitness trackers. Successful names would have to be short enough to fit on the small devices, and match the snappiness of the mother brand. In addition, the names would...
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Atlas - Car naming for Volkswagen
Volkswagen has some of the auto industry’s most iconic (and distinctive) cars and car names, from the Beetle to the Touareg. So we were excited when they called on us to name their sturdy 7-seat SUV, codenamed...
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Snap'd - Naming a new Cheez-It...
When Kellogg’s approached Catchword to name its exciting new Cheez-It snack food, we immediately requested samples. You know, for creative inspiration. Possessing the same wonderful crispiness of the original Cheez-It...
They have already landed major names like TaskRabbit as clients, and Anchour is still expanding on its list of success for brands in a wide range of industries. This Maine-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.
If you want to see how Anchour helps brands communicate with their audiences in a unique and crowded space, look no further than their brand design work for Ubisoft. Anchour helped them define a strategy for their specific audience to improve their reach and meet key KPIs.
Heatable offers heating oil delivery at your fingertips. They turned to Anchor in order to receive a robust brand strategy that would help them attract the right audiences, increase brand perception, and become an...
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Wallit
Wallit needed to bring clarity, consistency, and appeal to their powerful family banking technology. Strategy, brand identity, and web design revitalized their business approach with an upbeat and inspirational take on...
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Baxter Brewing
A longstanding player in Maine’s booming brewery scene needed a revamp to remain distinct and relevant amidst growing competition. A fresh brand identity and bold packaging communicates their adventurous spirit and...
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PeoplesChoice
PeoplesChoice needed to modernize to stay relevant and engage new members as a credit union in a competitive financial category. An approachable and trustworthy strategy and identity seek to reenergize engagement and...
WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.
One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.
MetaBank the $7.6B-asset company who agreed in December to phase out its name as part of a $60M deal with Meta (i.e. Facebook) has announced that it will rebrand as Pathward Financial by the end of this year. WANT...
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Yelloh
The Schwan’s Home Delivery name and brand identity will begin its transition to Yelloh – named by WANT. The new name and brand identity captures the company’s optimistic spirit and unabashed enjoyment of delivering...
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Invited
View case study: https://wantbranding.com/case-studies/invited/
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Uber Central
Services:
B2B
Brand Strategy
Brand Naming
After conducting a global quantitative research study to understand customer needs, we created the Uber Central brand for Uber for Business.
https://wantbranding...
NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.
Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.
Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...
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Angry Orchard for Boston Beer...
The Need
Alcoholic cider-making is an age-old tradition. When water was scarce or contaminated, cider was a go-to drink. Over time, however, cider began to get a bad rap since it was not really beer, not quite wine, and...
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Cherubs for NatureSweet
NatureSweet enlisted the help of NameStormers to brand their grape tomatoes for the club retail channel. Grape tomatoes were replacing cherry and Roma tomatoes because of their sweeter flavor and ideal size....
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Hilton Tru
The Need
Hilton came to Namestormers with the goal to gain more share in the midscale price hotel space. The target customers were millennials and travelers early in their traveling years or careers who typically look for...
River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.
Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.
Brand Strategy
Name development
Trademark screening
Logo design
Global linguistic checks
Case study: https://riverandwolf.com/projects/anthology/
External Link: https://www.anthology.com/
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Fashion line naming for Target
Name positioning
Name development
Trademark screening
Case study: https://riverandwolf.com/projects/joylab/
External Link: https://www.target.com/b/joylab/-/N-mabkw?Nao=0
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Unisex fragrance for Calvin Klein
Name positioning
Name development
Trademark Screening
Case study: https://riverandwolf.com/projects/ck-everyone/
External link: https://www.calvinklein.us/en/product/ck-everyone-eau-de-toilette-44013772
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New seltzer water naming for Coca...
Name positioning
Name development
Trademark Screening
Case study: https://riverandwolf.com/projects/aha/
External link: https://us.coca-cola.com/direct/beverages/water/aha
When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.
Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.
W.L. Gore & Associates has always been an innovator with purpose, contributing to society every day in myriad ways through its products and its people. Yet the company has been known mostly for a single product:...
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Mastercard
Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding...
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Catalent
When Cardinal Health’s Pharmaceutical Technology & Services (PTS) division was spun off, the new company had only four months to stop using the Cardinal brand. Facing a tight deadline, Tenet took on the challenge of...
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ASC Engineered Solutions
The 2019 merger of well-known industrial fitting suppliers Anvil International and Smith-Cooper International, created a new powerhouse out of two complementary companies. Tenet took on the challenge of creating a new...
Branding partners have become essential for brands in every industry, and Illinois-based Rule29 has become one of the most trusted sources for brand development and identity design for brands that include Fellowes and many others.
Whether expanding on an existing strategy or serving brands that are starting from zero, Rule29 delivers real results. It’s what’s made them a go-to name in branding and continue to expand their client list to include companies like Cargill.
The beautiful thing about influencing a brand from the ground up is that we have the opportunity to help craft the brand experience. Blackberry Market has given us this opportunity to not only create the basic elements...
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McDonald's Brand Extension
Collaboration is a pillar of Rule29’s approach, and our work with McDonald's creative team is a perfect example. We help with or lead the development of a variety of projects for McDonald’s B2B and B2C communications...
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Team Red, White & Blue Brand...
Team RWB wanted to offer veterans a new kind of experience upon returning home – one filled with physical fitness, community, and a sense of purpose.
Team RWB wants to see every veteran connected to their greater...
Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.
When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.
Following a series of significant mergers, including the purchase of the Los Angeles Dodgers, Guggenheim Partners needed a new brand that could unite its disparate elements to engage investors and rally employees. Client...
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Prospiant
Gibraltar Industries is a leading manufacturer and distributor of products for the industrial, infrastructure, and residential markets in North America. Historically, its Growing & Processing (G&P) team focused on...
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SailPoint
SailPoint disrupted the fast-growing identity and access management industry with a superior product and singular focus that contrasted sharply with the inferior and ineffective solutions offered by large IT providers...
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ICF
Explore case study: https://www.desantisbreindel.com/work/icf/
When clients such as Clutch, Virgin Hotels, or Georgia Pacific need to strategically name and brand a new product, Zinzin, based in Berkeley, delivers a unique naming process that distinguishes them from their peers. Zinzin's deep process is formed from a merger of Art + Science: expansive creative ideation paired with a rigorous, almost scientific methodology, to achieve a result that is always grounded in real, human language, which they deliver for clients of all sizes and disciplines.
When Zinzin begins a naming process for its clients, they aim to name the strategic brand positioning of the product or company. This process puts the name at the center of their client's broader brand strategy, as was the case when they created the name Alloy for a personal fitness training company and franchise, a brand with users who are now so passionate about it that some have even gotten tattoos of the company logo.
Yes, we named this site you are looking at right now! For the company that delivers the go-to source of actionable business intelligence on B2B service companies, we came through in the clutch, with Clutch, a name that...
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Naming a temperature-adjustable...
We helped create the name Ember for this breakthrough new mug and the company that produces it and other temperature-controlled drinkware products. Ember has great connotations of warmth, heat, and of keeping the flame...
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Oncology "Intelligent Care...
This startup came to us with the temporary name Expain; they left us as Canopy. And we're so glad they did. The company and its innovative technology deserved a name befitting their mission: to provide every person...
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Naming a premium home subflooring...
The AdvanTech brand of subflooring from Huber Engineered Woods is the industry leader when it comes to strength, stiffness, and moisture resistance. So when Huber invented a new premium version of its dominant subflooring...
With clients that include Google, Hershey’s, Twentieth Century Fox, and the NFL, Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®. Motto works with leaders to create culturally relevant brands for the future of food, tech, beauty, entertainment, and wellness. With offices in New York City and Dallas, TX, the firm offers a comprehensive suite of branding services under one roof.
One example of Motto’s experience is their work for b2c and direct-to-consumer companies looking to stand out in a sea of sameness. This results in comprehensive brand development that sets Motto clients apart from everyone else in the category.
OverviewFounded in 2014, Andela is a global marketplace for remote tech talent that connects companies with vetted, remote engineers in emerging markets. Hundreds of leading companies leverage Andela to scale their...
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Hopscotch
Overview
Hopscotch is created by tech innovators obsessed with stripping the BS out of small businesses. Led by two co-founders, Hopscotch is building the most game-changing platform on the planet for the next generation...
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The Year of Small Business
Overview
The Year of Small Business (YOSB) is a national movement from the pioneering small business platform, Hello Alice in partnership with NAACP, U.S. Hispanic Chamber of Commerce, Global Entrepreneurship Network...
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Hello Alice
OverviewHello Alice is an AI platform that guides ambitious yet underserved women, people of color, LGBTQ+ entrepreneurs, military-affiliated, and entrepreneurs with disabilities to funding, mentorship, and success. In...
They have already landed major names like Life Fitness as clients, and Monogramgroup is still expanding on its list of success for brands in a wide range of industries. This Chicago-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.
If you want to see how Monogramgroup helps brands communicate with their audiences in a unique and crowded space, look no further than their brand development work for Mintel. Monogramgroup helped them define a strategy for their specific audience to improve their reach and meet key KPIs.
SurfacePrep is North America's leading distributor of industrial abrasives and related equipment. Prior to 2019, SurfacePrep did not exist. In it's place was a holding company known as GNAP. MonogramGroup was engaged to...
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Covenant Trust
MonogramGroup was engaged by Covenant Trust, a faith-based financial advisory firm, to evolve and craft its brand. We were able to develop a compelling story that appealed to the masses through extensive research, a...
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Geremarie
Geremarie creates world-class aluminum products, from the back of the napkin to the slap of the shipping label. A part is ordered anywhere in the world, and it’s scheduled on one of their machines in seconds. High...
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ITsavvy
A fast-growing national IT products distributor & outsourced services provider reinvented itself to pave the way for exponential growth over 5 years.
View the full case study here: https://www.monogramgroup...
Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.
When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.
Crayola, one of America’s most iconic brands, continues to inspire young and old minds alike with its array of colorful products. Ruckus shot several Chef's Table style videos, which have garnered thousands of organic...
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HSBC
HSBC, one of the world’s largest banking and financial institutions, wanted to expand its presence and awareness in the Northeast. Ruckus assisted in this endeavor by engaging customers on an original, personal level...
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Catholic Diocese of Brooklyn
The Diocese needed to increase attendance at mass and appeal to a younger demographic in one of the most populous and diverse areas of the world - Brooklyn NY. Ruckus was tasked with developing campaigns that would...
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BMW
For BMW, creating a comparable association with known personas is important for the brand to generate affinity with customers. In the Lehigh Valley, an Eagles region, there is no better association than the superhero...
Recognizable brands worldwide have employed FlowState Marketing to bring their branding needs to the next level. Based in Denver, FlowState Marketing was founded with a focus on helping brands evolve into their best, most user-friendly selves.
When their client needed a more impactful and effective strategy for reaching goals nationwide, FlowState Marketing provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.
Branding is the process of building a unified feeling and identity that customers can associate with a business’s products and services.
Branding can include unique names, colors, fonts, images, logos, and slogans that elicit feelings and associations among consumers.
What Does a Branding Agency Do?
A branding agency helps organizations turn the their value proposition into an identity that consumers can relate to. They accomplish this by evaluating a business’s current brand and identifying areas for improvement and change.
Brand development companies help businesses identify color schemes, fonts, shapes, and other imagery to use online and in print. They can also assist with creating and selecting a company name, slogan, and tone of voice. A corporate branding agency completes these activities with a focus on corporate clients.
Some branding agencies specialize in helping a business create a visual identity using groups of colors that customers can associate with that business’s personality. Branding agencies often employ designers whose extensive knowledge of visual design can help businesses create a visual identity that reflects the company values. That visual identity can include:
Brand logos
Color schemes
Shapes and other visual designs
Words and text are also an important component of a company brand. A branding agency can help business leaders identify a “brand voice,” or the tone that audiences will identify with the brand. That brand voice can then be used to create a slogan, value proposition, and mission statement to align the brand around a common identity.
What Are the Types of Branding?
There are many different types of branding, and businesses can use several types at once to achieve their goals. Some of the most common types of branding include:
Product branding
Corporate branding
Employer branding
Personal branding
Co-branding
Product Branding
Product branding is the process of establishing a brand around a specific product. This brand usually incorporates elements of the business’s brand, while also targets a certain audience using visual themes and promotional copy.
Corporate Branding
Corporate branding involves promoting a company’s brand and name rather than products or services. One example of corporate branding is branded merchandise businesses create and distribute, such as stickers, drinkware, and apparel. Corporate branding helps spread awareness of a business’s brand through means other than the product itself.
Employer Branding
Employer branding is the process of creating a brand around a company’s value as a potential employer. Creating an employer brand is important for businesses looking to hire and communicates the benefits and values of working at the company.
Personal Branding
Personal branding describes creating a brand around a personal identity. Popular social media influencers, for example, will cultivate personal brands on social media platforms using colors, filters, captions, and emojis. Alternatively, job seekers might create a personal brand to help them stand out as a potential employee.
Co-Branding
Co-branding involves two brands entering a strategic partnership to boost awareness of their products and services. One example is if two large corporations partner on an industry survey to expand their audience.
