October 2021

Best Brand Consulting Firms

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Your brand includes your company's name, logo, colors, fonts, mission, values, and more. The act of branding your business is a marketing practice that aims to distinguish your company from others. For example, most people who spend time online will recognize the red, yellow, green, and blue 'G' of Google. Small and large business alike benefit from good branding because it's one factor in new customers becoming repeat customers. Think of it this way, if you buy a product and like it but can't remember where you bought it, how will you buy it again?

Investing in a branding agency is one way to ensure you tackle business branding strategically. A top branding company helps you define your brand, put together guidelines, and communicate your brand message internally and externally. To help you get started finding and hiring a brand marketing agency, we created a list of some of the top brand agencies from around the world. Browse work portfolios, reviews, and case studies to research which brand marketing companies to connect with. After you create a shortlist of your top 5 brand strategy firms, visit their website and schedule an intro call to learn more.

List of the Top Branding Companies

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    Catchword is a trusted leader in brand name development, creating impactful names for clients worldwide in every sector since 1998. With offices in the San Francisco Bay Area and New York City, Catchword helps companies — from startups to Fortune 50s — find that most important brand asset, their name.

    Whether for a single engagement or a long-term retainer relationship, clients turn to Catchword for company and product naming, naming strategy and architecture, and taglines. A few of the well-known brands Catchword has created include Vudu, Upwork, FireEye, Fibrance for Corning, Rancher's Reserve for Safeway, Optane for Intel, and Attain for Aetna.

    SERVICES
    • 100% Branding
    Car naming for Volkswagen

    Car naming for Volkswagen

    Volkswagen has some of the auto industry’s most iconic (and distinctive) cars and car names, from the Beetle to the Touareg. So we were excited when they called on us to name their sturdy 7-seat SUV, codenamed...
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    Naming wearable fitness trackers...

    Naming wearable fitness trackers...

    The margin for error was slim with these wireless fitness trackers. Successful names would have to be short enough to fit on the small devices, and match the snappiness of the mother brand. In addition, the names would...
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    Naming a new Cheez-It snack product

    Naming a new Cheez-It snack product

    When Kellogg’s approached Catchword to name its exciting new Cheez-It snack food, we immediately requested samples. You know, for creative inspiration. Possessing the same wonderful crispiness of the original Cheez-It...
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    Beverage platform naming for...

    Beverage platform naming for...

    Made with green coffee extract and fruit juices, Starbucks’ line of sparkling cold beverages packs a natural, revitalizing punch. The name Refreshers conveys that, without veering into the high-octane territory of...
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  • 2
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy
    W. L. Gore & Associates

    W. L. Gore & Associates

    W.L. Gore & Associates has always been an innovator with purpose, contributing to society every day in myriad ways through its products and its people. Yet the company has been known mostly for a single product:...
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    The Hartford

    The Hartford

    200 years of service to customers is something to celebrate. As The Hartford—one of America’s oldest insurers—approached that milestone, Tenet Partners helped it craft and execute a strategy that brought customers...
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    Mastercard

    Mastercard

    Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding...
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    Long Beach Airport

    Long Beach Airport

    As part of a major reconstruction, Long Beach Airport captured an opportunity to increase traffic by redefining the passenger experience. Working closely with Tenet Partners designers and strategists, the airport created...
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  • 3
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Digital Strategy
    • 20% Marketing Strategy
    Guggenheim Partners

    Guggenheim Partners

    Following a series of significant mergers, including the purchase of the Los Angeles Dodgers, Guggenheim Partners needed a new brand that could unite its disparate elements to engage investors and rally employees. Client...
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    Prospiant

    Prospiant

    Gibraltar Industries is a leading manufacturer and distributor of products for the industrial, infrastructure, and residential markets in North America. Historically, its Growing & Processing (G&P) team focused on...
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    SailPoint

    SailPoint

    SailPoint disrupted the fast-growing identity and access management industry with a superior product and singular focus that contrasted sharply with the inferior and ineffective solutions offered by large IT providers...
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    ICF

    ICF

    Explore case study: ​​https://www.desantisbreindel.com/work/icf/
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding
    TED talk: how to create a great...

    TED talk: how to create a great...

    Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
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    Sirius XM Radio

    Sirius XM Radio

    Services: Brand Strategy  Brand Naming   Read full case study at: https://wantbranding.com/case-studies/SiriusXM
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    Gillette Mach 3

    Gillette Mach 3

    Services:  Brand Naming    Read full case study at:  https://wantbranding.com/case-studies/gillette/  
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    Hewlett Packard Enterprise

    Hewlett Packard Enterprise

    Services: Brand Strategy Brand Naming   Read full case study at: https://wantbranding.com/case-studies/hpe/
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  • 5
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sausalito, CA

    They’ve done work for major brands like OnStar as clients, but Lexicon Branding is a brand development agency that hasn’t lost sight of the fire and hunger for greatness that launched them. This California-based firm helps organizations around the world focus their branding strategy to increase sales and consistently beat their competition.

    If you want to see how Lexicon Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Pentium. Lexicon Branding helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 90% Branding
    • 10% Market Research
    Portal from Facebook

    Portal from Facebook

    Lexicon Branding developed the Portal from Facebook brand name. 
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    BlackBerry

    BlackBerry

    Lexicon Branding developed the BlackBerry brand name. 
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    Intel Pentium

    Intel Pentium

    Intel's Pentium line of processors has become an institution—but when it began, the brand needed an iconic name that would be instantly recognizable. Lexicon Branding provided the naming expertise to create this...
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    Impossible Foods

    Impossible Foods

    Lexicon Branding developed the Impossible Foods brand name. 
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  • 6
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    With an impressive list of clients and feedback that speaks to their consistent quality, Igor Naming Agency brings brands to the next level with brand identity and naming services. Focused on providing high-end brand identity that meets key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Igor Naming Agency’s experience is their work for ecommerce companies looking to identify the unique elements their brand through naming services and brand identity. Igor Naming Agency helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in brand identity that sets them apart from the competition. 

    SERVICES
    • 100% Branding
    Proof

    Proof

    June 3, 2021 - Pine Trees Health announces a new name, Proof. We know what you’re thinking, “A medical diagnostics company named Proof? That seems so obvious!”. We get that response to our names a lot. Of course...
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    WHOOP Fitness Tracker

    WHOOP Fitness Tracker

    Named by Igor: Whoop valued at $1.2 billion Oct 31, 2020: “Patrick Mahomes’ latest investment, sports tech startup Whoop, now valued at $1.2 billion. The MVP quarterback joined a handful of other athletes –...
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    Antidote

    Antidote

    May 26, 2021 - Med&Beyond Telehealth announces a name change : "After an incredible and challenging internal branding creative process we have rebranded and upgraded. We are VERY proud to reveal our new brand...
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    Aria Hotel

    Aria Hotel

    The name "Aria", from the world of opera ("an elaborate song for solo voice"), perfectly captures the sense of art and elegance that this resort represents, and maps to the concept of a performance by a star that is...
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  • 7
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.

    When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 60% Branding
    • 40% Web Design
    Crayola - Emmy Winner

    Crayola - Emmy Winner

    Crayola, one of America’s most iconic brands, continues to inspire young and old minds alike with its array of colorful products. Ruckus shot several Chef's Table style videos, which have garnered thousands of organic...
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    HSBC

    HSBC

    HSBC, one of the world’s largest banking and financial institutions, wanted to expand its presence and awareness in the Northeast. Ruckus assisted in this endeavor by engaging customers on an original, personal level...
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    Catholic Diocese of Brooklyn

    Catholic Diocese of Brooklyn

    The Diocese needed to increase attendance at mass and appeal to a younger demographic in one of the most populous and diverse areas of the world - Brooklyn NY.  Ruckus was tasked with developing campaigns that would...
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    BMW

    BMW

    For BMW, creating a comparable association with known personas is important for the brand to generate affinity with customers. In the Lehigh Valley, an Eagles region, there is no better association than the superhero...
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Berkeley, CA

    When clients such as Clutch, Virgin Hotels, or Georgia Pacific need to strategically name and brand a new product, Zinzin, based in Berkeley, delivers a unique naming process that distinguishes them from their peers. Zinzin's deep process is formed from a merger of Art + Science: expansive creative ideation paired with a rigorous, almost scientific methodology, to achieve a result that is always grounded in real, human language, which they deliver for clients of all sizes and disciplines.

    When Zinzin begins a naming process for its clients, they aim to name the strategic brand positioning of the product or company. This process puts the name at the center of their client's broader brand strategy, as was the case when they created the name Alloy for a personal fitness training company and franchise, a brand with users who are now so passionate about it that some have even gotten tattoos of the company logo.
     

    SERVICES
    • 100% Branding
    B2B Ratings & Reviews Company and...

    B2B Ratings & Reviews Company and...

    Yes, we named this site you are looking at right now! For the company that delivers the go-to source of actionable business intelligence on B2B service companies, we came through in the clutch, with Clutch, a name that...
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    Temperature Adjustable Mug and...

    Temperature Adjustable Mug and...

    We helped create the name Ember for this breakthrough new mug and the company that produces it and other temperature-controlled drinkware products. Ember has great connotations of warmth, heat, and of keeping the flame...
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    Augmented Reality Platform &...

    Augmented Reality Platform &...

    The name we created for this cutting-edge "invisible computing" AR company and platform brand, Mojo, is the perfect embodiment of the almost "magical" and highly-personal wearable technology products this company has...
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    Virgin Hotels SF Rooftop...

    Virgin Hotels SF Rooftop...

    Virgin Hotels hired us to name the rooftop restaurant and bar at their brand new San Francisco hotel. The rooftop boasts a beautiful indoor space that fully opens to an outdoor garden terrace, sixteen floors above San...
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  • 9
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding
    Higher ed technology company for...

    Higher ed technology company for...

    Brand Strategy Name development Trademark screening Logo design Global linguistic checks Read the case study https://riverandwolf.com/projects/anthology/
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    Fashion line naming for Target

    Fashion line naming for Target

    Name positioning Name development Trademark screening Read the case study https://riverandwolf.com/projects/joylab/
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    Unisex fragrance for Calvin Klein

    Unisex fragrance for Calvin Klein

    Name positioning Name development Trademark Screening Read the case study https://riverandwolf.com/projects/ck-everyone/
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    New seltzer water naming for Coca...

    New seltzer water naming for Coca...

    Name positioning Name development Trademark Screening Read the case study https://riverandwolf.com/projects/aha/
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Austin, TX

    NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.

    Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.

    SERVICES
    • 100% Branding
    Carmax

    Carmax

    Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...
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    Brand Naming for IMBU

    Brand Naming for IMBU

    IMBU is a product development company that was in need of a snappy and memorable name. NameStormers worked with them to develop a name that was light and colorful, like the brand's approach to textiles and manufacturing...
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    Bye Bye Boring beverage names

    Bye Bye Boring beverage names

    Name Stormers helped Angry Orchard find a creative name for their hard cider line. Surrounded by traditional names, Angry Orchard stands out and excites the consumer. 
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    Branding for Canon PowerShot

    Branding for Canon PowerShot

    Canon USA hired NameStormers to help them develop a name for a new digital camera. The name needed to relate to empowering the user to take their own incredible photos. The team decided on the name PowerShot. The name was...
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    When a brand like Moveworks needs brand development work, there’s one agency they call—Emotive Brand. Founded in California and featuring some of the greatest branding professionals in the market, Emotive Brand helps brands create their voice with expert brand strategies and execution.

    Emotive Brand brings clients exactly the brand design results they need in a timely and affordable manner. That’s why they’ve become a go-to name in branding that continues to make waves across a range of industries and client specialties.

    SERVICES
    • 50% Branding
    • 25% Logo
    • 25% Marketing Strategy
    The New Standard for Data Privacy

    The New Standard for Data Privacy

    All of us as consumers trust our data with companies to buy medicine, fly on airplanes, pay our salaries, and much more. So, who’s going to build the platform to ensure that all this data is secure and used and...
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    Unifying Two Fintech Products...

    Unifying Two Fintech Products...

    When the company approached us, TopstepTrader was actually two separate products. The first, TopstepTrader, enabled online traders to prove their trading competence and earn the right to become a Funded Trader—trading...
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    Positioning a Technology...

    Positioning a Technology...

    Snow Software is a SaaS-based Technology Intelligence platform that gives IT and Software Asset Managers the tools they need to gain a full and up-to-date perspective on their entire technology ecosystem.   While the...
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    Launching a Different Kind of AI...

    Launching a Different Kind of AI...

    To Moveworks, gone were the days of inefficient, frustrating IT—where even the simplest IT problems (changing a password, adding an admin) sat unsolved for days, gathering dust.    After three years in stealth mode...
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  • 12
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    With an impressive list of clients and feedback that speaks to their consistent quality, Tanj brings brands to the next level with strategic branding. Focused on providing high-end brand design that meets key marketing goals, this New York-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Tanj’s experience is their work for ecommerce companies looking to expand their brand through brand development services. Tanj helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in branding that sets them apart from the competition. 

    SERVICES
    • 100% Branding
    Ally — renaming a national...

    Ally — renaming a national...

    Let’s face it: banks don’t have the best reputations these days. For your average consumer, there is a general feeling of “us” against “them.” Several years ago, GMAC Financial understood this and aimed to...
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    Wii — naming a global hit in gaming

    Wii — naming a global hit in gaming

    Wii. You know that crazy little game console brand that shook up the gaming market? We like to think it’s because of the name. Members of our team created it, after all. But the truth is, the name was only one part of...
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    Alpaca — Renaming & rebranding of...

    Alpaca — Renaming & rebranding of...

    When the general partners at early-stage seed firm Corigin Ventures (CV) approached us, they had a hunch that the startup and venture capital communities didn’t fully understand what CV stood for, or where it invested...
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    OnePass — Naming the NFL's new...

    OnePass — Naming the NFL's new...

    NFL tentpole events like the Draft, Superbowl and Pro Bowl are big, exciting and highly immersive affairs. To deepen the fan experience, the NFL developed a new app that gives attendees everything they need to take full...
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  • 13
    MIN. PROJECT SIZE:
    $100,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Del Mar, CA

    BLVR is a brand development agency that helps a wide range of brands create great brand identities. Since setting up shop in San Diego, BLVR has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their branding, they turned to BLVR, who helped develop and execute a branding strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 80% Branding
    • 10% Media Planning & Buying
    • 10% Video Production
    OH: Driving Scale And Growth To A...

    OH: Driving Scale And Growth To A...

    Services: Research/ Brand Strategy / Brand Story / Brand Identity / Photography & Videography / Packaging Problem: OH is an organic cold pressed juice bar located in San Diego. Their business was built on quality but...
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    Futures: Reviving A Commoditized...

    Futures: Reviving A Commoditized...

    Services: Research/ Brand Strategy/ Brand Story/ Brand Identity/ User Experience/ Website Design and Development / eCommerce Optimizations Problem:  Surfers, shapers, and retail staff knew fins were a necessary piece of...
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    Tony Robbins - Unshakeable :...

    Tony Robbins - Unshakeable :...

    Services: Asset Creation/ Product Design/ Website Design and Development Problem: Tony Robbins, the motivational guru and New York Times best selling author was about to launch his next book - Unshakeable: Your Financial...
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    Vessel: Building A Next...

    Vessel: Building A Next...

    Services:  Research/ Brand Strategy/ Brand Story/ Brand Identity/ User Experience/ Website Design and Development / Photography Problem: B2B brand Zonson dominated the custom golf bag market for golf brands and...
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  • 14
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Grand Rapids, MI

    Companies of all sizes and in all industries need great branding to excel. That’s why brands have turned to the Michigan-based Deksia for branding expertise that takes the possibility of failure out of the equation. When a brand needs to improve their brand presence from an agency they know will deliver, they enlist the help of Deksia.

    When one Deksia client found themselves needing a better brand design strategy, they came to Deksia to help them create a unique brand identity. Deksia delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 100% Branding
    100% E-Commerce Revenue Growth...

    100% E-Commerce Revenue Growth...

    Deksia was given the opportunity to work with an established e-commerce store that offers a curated selection of proven quality hemp products- from tinctures to beauty infusions. They came to us with the goal of building...
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    $345K Gross Revenue in 3 Months...

    $345K Gross Revenue in 3 Months...

    Despite having all the right staff, talent, and tools, the family practice wasn’t getting new patients. They weren’t sure how to differentiate themselves from competitors who had been in the market space much longer....
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    Snowboard Company Increases...

    Snowboard Company Increases...

    Marhar Snowboards is a snowboard designer and manufacturer based out of Grand Rapids, Michigan. Owners Josh and Nate had been running ads on Facebook and Instagram, but weren't seeing the results they had hoped for. After...
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    OMT-Veyhl - From Good to Great

    OMT-Veyhl - From Good to Great

    From Good to GreatOMT-Veyhl Makes It Happen for Its Furniture Clients OMT-Veyhl is the leading manufacturer of height-adjustable table bases and other accessories for the contract furniture industry. Founded in 2005 with...
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  • 15
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Brevard, NC

    Tech Start-Ups, Fortune 500 Companies, and everything in between – Tungsten Branding provides creative brand naming & branding solutions. They specialize in creating brand identities for brands that have outgrown their old identity but don't want to lose the knowledge they've gained while using their current name.

    Tungsten helped rename a company by helping them come up with a new brand identity. They then designed a logo that would go along with this new branding. Tungsten was instrumental in helping their client find a unique name for its site, which helped the client establish their online presence and the URL they needed. Tungsten was extremely communicative during the entire process, and they met every deadline. Their tools made the whole process very easy, and the work quality was excellent.

    SERVICES
    • 100% Branding
    Addition Financial

    Addition Financial

    A regional credit union looking for a total rebrand.   Rebrand Strategy Name Development Visual Identity Development Brand Guidelines Domain Name Acquisition   The Challenge: Solve the problem of an outdated, legacy...
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    OmniSci

    OmniSci

      A major rebrand for an IT company with universal appeal.   Rebrand Strategy Name Development Tagline Development Visual Identity Development Domain Name Acquisition   The Challenge:  Rebrand an emerging IT platform...
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    PODS

    PODS

      The brand name that launched a company and an industry.   Rebrand Strategy Name Development Tagline Development Brand Positioning Core Messaging Visual Identity Development Brand Guidelines Domain Name...
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    Upouria

    Upouria

    A consumer product rebrand that flows off the tongue.   Rebrand Strategy Name Development Tagline Development Domain Name Acquisition   The Challenge: Transform a good product name into a great one. The toughest...
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What Is Branding?

Branding is the process of building a unified feeling and identity that customers can associate with a business’s products and services.

Branding can include unique names, colors, fonts, images, logos, and slogans that elicit feelings and associations among consumers.

What Does a Branding Agency Do?

A branding agency helps organizations turn the their value proposition into an identity that consumers can relate to. They accomplish this by evaluating a business’s current brand and identifying areas for improvement and change.

Brand development companies help businesses identify color schemes, fonts, shapes, and other imagery to use online and in print. They can also assist with creating and selecting a company name, slogan, and tone of voice. A corporate branding agency completes these activities with a focus on corporate clients.

Some branding agencies specialize in helping a business create a visual identity using groups of colors that customers can associate with that business’s personality. Branding agencies often employ designers whose extensive knowledge of visual design can help businesses create a visual identity that reflects the company values. That visual identity can include:

  1. Brand logos
  2. Color schemes
  3. Shapes and other visual designs

Words and text are also an important component of a company brand. A branding agency can help business leaders identify a “brand voice,” or the tone that audiences will identify with the brand. That brand voice can then be used to create a slogan, value proposition, and mission statement to align the brand around a common identity.

What Are the Types of Branding?

There are many different types of branding, and businesses can use several types at once to achieve their goals. Some of the most common types of branding include:

  1. Product branding
  2. Corporate branding
  3. Employer branding
  4. Personal branding
  5. Co-branding

Product Branding

Product branding is the process of establishing a brand around a specific product. This brand usually incorporates elements of the business’s brand, while also targets a certain audience using visual themes and promotional copy.

Corporate Branding

Corporate branding involves promoting a company’s brand and name rather than products or services. One example of corporate branding is branded merchandise businesses create and distribute, such as stickers, drinkware, and apparel. Corporate branding helps spread awareness of a business’s brand through means other than the product itself.

Employer Branding

Employer branding is the process of creating a brand around a company’s value as a potential employer. Creating an employer brand is important for businesses looking to hire and communicates the benefits and values of working at the company.

Personal Branding

Personal branding describes creating a brand around a personal identity. Popular social media influencers, for example, will cultivate personal brands on social media platforms using colors, filters, captions, and emojis. Alternatively, job seekers might create a personal brand to help them stand out as a potential employee.

Co-Branding

Co-branding involves two brands entering a strategic partnership to boost awareness of their products and services. One example is if two large corporations partner on an industry survey to expand their audience.