April 2021

Best Brand Consulting Firms

  1. Home
  2. Branding

Your brand includes your company's name, logo, colors, fonts, mission, values, and more. The act of branding your business is a marketing practice that aims to distinguish your company from others. For example, most people who spend time online will recognize the red, yellow, green, and blue 'G' of Google.

Small and large business alike benefit from good branding because it's one factor in new customers becoming repeat customers. Think of it this way, if you buy a product and like it but can't remember where you bought it, how will you buy it again?

Investing in a branding agency is one way to ensure you tackle business branding strategically. A branding company helps you define your brand, put together guidelines, and communicate your brand message internally and externally.

To help you get started finding and hiring a top branding agency, we created a list of some of the best agencies from around the world. Browse work portfolios, reviews, and case studies to research which digital branding companies to connect with. After you create a shortlist of your top 5 digital branding companies, visit their website and schedule an intro call to learn more.

List of the Top Branding Companies

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Oakland, CA

    Catchword is a trusted leader in brand name development, creating impactful names for clients worldwide in every sector since 1998. With offices in the San Francisco Bay Area and New York City, Catchword helps companies — from startups to Fortune 50s — find that most important brand asset, their name.

    Whether for a single engagement or a long-term retainer relationship, clients turn to Catchword for company and product naming, naming strategy and architecture, and taglines. A few of the well-known brands Catchword has created include Vudu, Upwork, FireEye, Fibrance for Corning, Rancher's Reserve for Safeway, Optane for Intel, and Attain for Aetna.

    SERVICES
    • 100% Branding
    Car naming for Volkswagen

    Car naming for Volkswagen

    Volkswagen has some of the auto industry’s most iconic (and distinctive) cars and car names, from the Beetle to the Touareg. So we were excited when they called on us to name their sturdy 7-seat SUV, codenamed...
    SHOW MORE

    Naming wearable fitness trackers...

    The margin for error was slim with these wireless fitness trackers. Successful names would have to be short enough to fit on the small devices, and match the snappiness of the mother brand. In addition, the names would...
    SHOW MORE

    Naming a new Cheez-It snack product

    When Kellogg’s approached Catchword to name its exciting new Cheez-It snack food, we immediately requested samples. You know, for creative inspiration. Possessing the same wonderful crispiness of the original Cheez-It...
    SHOW MORE

    Beverage platform naming for...

    Made with green coffee extract and fruit juices, Starbucks’ line of sparkling cold beverages packs a natural, revitalizing punch. The name Refreshers conveys that, without veering into the high-octane territory of...
    SHOW MORE
  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York City, NY

    WANT Branding boasts an impressive list of key clients including ION. So it’s no wonder that this New York City-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from Kork, who found themselves in need of brand development. WANT Branding helped them revitalize their existing branding strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 100% Branding

    TED talk: how to create a great...

    Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.
    SHOW MORE

    Sirius XM Radio

    Services: Brand Strategy  Brand Naming   Read full case study at: https://wantbranding.com/case-studies/SiriusXM
    SHOW MORE

    Gillette Mach 3

    Services:  Brand Naming    Read full case study at:  https://wantbranding.com/case-studies/gillette/  
    SHOW MORE

    Hewlett Packard Enterprise

    Services: Brand Strategy Brand Naming   Read full case study at: https://wantbranding.com/case-studies/hpe/
    SHOW MORE
  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Companies of all sizes and in all industries need brand development services to excel. That’s why brands have turned to the New York-based Ruckus for branding expertise that takes the possibility of failure out of the equation. When a brand needs to increase brand awareness from an agency they know will deliver, they enlist the help of Ruckus.

    When one Ruckus client found themselves needing a better brand strategy, they came to Ruckus to help them improve brand capabilities. Ruckus delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 60% Branding
    • 40% Web Design

    Crayola - Emmy Winner

    Crayola, one of America’s most iconic brands, continues to inspire young and old minds alike with its array of colorful products. Ruckus shot several Chef's Table style videos, which have garnered thousands of organic...
    SHOW MORE

    HSBC

    HSBC, one of the world’s largest banking and financial institutions, wanted to expand its presence and awareness in the Northeast. Ruckus assisted in this endeavor by engaging customers on an original, personal level...
    SHOW MORE

    Catholic Diocese of Brooklyn

    The Diocese needed to increase attendance at mass and appeal to a younger demographic in one of the most populous and diverse areas of the world - Brooklyn NY.  Ruckus was tasked with developing campaigns that would...
    SHOW MORE

    BMW

    For BMW, creating a comparable association with known personas is important for the brand to generate affinity with customers. In the Lehigh Valley, an Eagles region, there is no better association than the superhero...
    SHOW MORE
  • 4
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    Desantis Breindel is a brand development agency that helps a wide range of brands identify their unique voice. Since setting up shop in New York, Desantis Breindel has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their brand identity, they turned to Desantis Breindel, who helped develop and execute a brand development strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 60% Branding
    • 20% Digital Strategy
    • 20% Marketing Strategy

    Stephens

    Stephens is the pre-eminent middle-market investment bank. Its target audience, C-suite executives, is one of the toughest to reach through traditional marketing channels. Following a rebranding by DeSantis Breindel...
    SHOW MORE

    SailPoint

    SailPoint disrupted the fast-growing identity and access management industry with a superior product and singular focus that contrasted sharply with the inferior and ineffective solutions offered by large IT providers...
    SHOW MORE

    Zelis Healthcare

    Uniting four healthcare technology players under a new, unified brand. The combination of four leading players in the fast-growing healthcare payment technology space positioned the new entity to become a healthcare IT...
    SHOW MORE

    Verifone

    Once known solely for its ubiquitous point-of-sale devices, payments technology leader Verifone had expanded its offering to include a broad array of hardware, software and services. Facing market disruptors, Verifone...
    SHOW MORE
  • 5
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    With an impressive list of clients and feedback that speaks to their consistent quality, Igor Naming Agency brings brands to the next level with brand identity and naming services. Focused on providing high-end brand identity that meets key marketing goals, this U.S.-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Igor Naming Agency’s experience is their work for ecommerce companies looking to identify the unique elements their brand through naming services and brand identity. Igor Naming Agency helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in brand identity that sets them apart from the competition. 

    SERVICES
    • 100% Branding

    Perky

    Launched January 22, 2021: What do you call an app that lets employees manage their perks and benefits? As of today, Perky. The goal is to take over a market dominated by competitors Alex and Bennie, whose names both...
    SHOW MORE

    WHOOP Fitness Tracker

    Named by Igor: Whoop valued at $1.2 billion Oct 31, 2020: “Patrick Mahomes’ latest investment, sports tech startup Whoop, now valued at $1.2 billion. The MVP quarterback joined a handful of other athletes –...
    SHOW MORE

    TruTV

    Igor was hired to create a new name for Court TV, which is… truTV. This excerpt from the official press release tells the story best: "As part of an extensive branding initiative that will also include a new look, new...
    SHOW MORE

    Splay

    Splay is the only FHD display that expands from a small package to the world's largest ultra-portable display. It's a display that splays, allowing you to work or (s)play from anywhere. And of course it's a 24 inch FHD...
    SHOW MORE
  • 6
    MIN. PROJECT SIZE:
    $75,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    When companies like Mastercard need an effective and fast way to improve their brand identity, they turn to Tenet Partners. This New York-based branding agency has been providing brand development for brands throughout the world for years, and has established itself as a major name in high-end branding.

    Xerox is a company that’s achieved significant success but was looking to reach the next level. They turned to Tenet Partners for the opportunity to increase their brand’s unique elements, and Tenet Partners delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 80% Branding
    • 20% Digital Strategy

    W. L. Gore & Associates

    W.L. Gore & Associates has always been an innovator with purpose, contributing to society every day in myriad ways through its products and its people. Yet the company has been known mostly for a single product:...
    SHOW MORE

    The Hartford

    200 years of service to customers is something to celebrate. As The Hartford—one of America’s oldest insurers—approached that milestone, Tenet Partners helped it craft and execute a strategy that brought customers...
    SHOW MORE

    Mastercard

    Tenet Partners' Managed Services offering takes on many of the day-to-day functions of brand management for the Mastercard marketing team, from logo requests to approval routing. This frees them to concentrate on adding...
    SHOW MORE

    Long Beach Airport

    As part of a major reconstruction, Long Beach Airport captured an opportunity to increase traffic by redefining the passenger experience. Working closely with Tenet Partners designers and strategists, the airport created...
    SHOW MORE
  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Austin, TX

    NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.

    Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.

    SERVICES
    • 100% Branding

    Carmax

    Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...
    SHOW MORE

    Brand Naming for IMBU

    IMBU is a product development company that was in need of a snappy and memorable name. NameStormers worked with them to develop a name that was light and colorful, like the brand's approach to textiles and manufacturing...
    SHOW MORE

    Bye Bye Boring beverage names

    Name Stormers helped Angry Orchard find a creative name for their hard cider line. Surrounded by traditional names, Angry Orchard stands out and excites the consumer. 
    SHOW MORE

    Branding for Canon PowerShot

    Canon USA hired NameStormers to help them develop a name for a new digital camera. The name needed to relate to empowering the user to take their own incredible photos. The team decided on the name PowerShot. The name was...
    SHOW MORE
  • 8
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sausalito, CA

    They’ve done work for major brands like OnStar as clients, but Lexicon Branding is a brand development agency that hasn’t lost sight of the fire and hunger for greatness that launched them. This California-based firm helps organizations around the world focus their branding strategy to increase sales and consistently beat their competition.

    If you want to see how Lexicon Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Pentium. Lexicon Branding helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 90% Branding
    • 10% Market Research

    Portal from Facebook

    Lexicon Branding developed the Portal from Facebook brand name. 
    SHOW MORE

    BlackBerry

    Lexicon Branding developed the BlackBerry brand name. 
    SHOW MORE

    Intel Pentium

    Intel's Pentium line of processors has become an institution—but when it began, the brand needed an iconic name that would be instantly recognizable. Lexicon Branding provided the naming expertise to create this...
    SHOW MORE

    Impossible Foods

    Lexicon Branding developed the Impossible Foods brand name. 
    SHOW MORE
  • 9
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    River + Wolf is a top-rated brand naming based in New York City with clients around the globe. The agency creates powerful product names, company names, and service names, along with brand stories and messaging. River + Wolf works in all industries and with all sizes of companies, from solopreneurs to Fortune 500s.  

    Given their consistently high customer feedback, media coverage, and international reach, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—has ranked River + Wolf among global leaders of naming-service providers.

    SERVICES
    • 100% Branding

    Anthology

    Veritas Capital (“Veritas”) and Leeds Equity Partners (“Leeds Equity”), two leading private investment firms, were the forces behind the merger of three education technology leaders: Campus Management, Campus...
    SHOW MORE

    Symani

    The Italian based company, Medical Microinstruments (MMI), had developed a groundbreaking surgical technology that combined the world’s smallest wristed micro-instruments along with tremor-reducing motion scaling...
    SHOW MORE

    Proximo Spirits

    Proximo Spirits
    SHOW MORE

    Osena

    Chris Allen and Vincente Surraco were two founders in need of a name for their newly developed coconut water cocktail. Given the clear thinking they’d done on the brand along with their openness to a variety of name...
    SHOW MORE
  • 10
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    With an impressive list of clients and feedback that speaks to their consistent quality, Tanj brings brands to the next level with strategic branding. Focused on providing high-end brand design that meets key marketing goals, this New York-based firm offers an emphasis on helping brands drive change through world-class work.

    One example of Tanj’s experience is their work for ecommerce companies looking to expand their brand through brand development services. Tanj helps them target their audience of customers with capabilities that rival many much larger enterprises. This results in branding that sets them apart from the competition. 

    SERVICES
    • 100% Branding

    Ally — renaming a national...

    Let’s face it: banks don’t have the best reputations these days. For your average consumer, there is a general feeling of “us” against “them.” Several years ago, GMAC Financial understood this and aimed to...
    SHOW MORE

    Wii — naming a global hit in gaming

    Wii. You know that crazy little game console brand that shook up the gaming market? We like to think it’s because of the name. Members of our team created it, after all. But the truth is, the name was only one part of...
    SHOW MORE

    Alpaca — Renaming & rebranding of...

    When the general partners at early-stage seed firm Corigin Ventures (CV) approached us, they had a hunch that the startup and venture capital communities didn’t fully understand what CV stood for, or where it invested...
    SHOW MORE

    OnePass — Naming the NFL's new...

    NFL tentpole events like the Draft, Superbowl and Pro Bowl are big, exciting and highly immersive affairs. To deepen the fan experience, the NFL developed a new app that gives attendees everything they need to take full...
    SHOW MORE
  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    When a brand like Moveworks needs brand development work, there’s one agency they call—Emotive Brand. Founded in California and featuring some of the greatest branding professionals in the market, Emotive Brand helps brands create their voice with expert brand strategies and execution.

    Emotive Brand brings clients exactly the brand design results they need in a timely and affordable manner. That’s why they’ve become a go-to name in branding that continues to make waves across a range of industries and client specialties.

    SERVICES
    • 50% Branding
    • 25% Logo
    • 25% Marketing Strategy

    Unifying Two Fintech Products...

    When the company approached us, TopstepTrader was actually two separate products. The first, TopstepTrader, enabled online traders to prove their trading competence and earn the right to become a Funded Trader—trading...
    SHOW MORE

    Positioning a Technology...

    Snow Software is a SaaS-based Technology Intelligence platform that gives IT and Software Asset Managers the tools they need to gain a full and up-to-date perspective on their entire technology ecosystem.   While the...
    SHOW MORE

    Launching a Different Kind of AI...

    To Moveworks, gone were the days of inefficient, frustrating IT—where even the simplest IT problems (changing a password, adding an admin) sat unsolved for days, gathering dust.    After three years in stealth mode...
    SHOW MORE

    Cybersecurity Startup Launched...

    The presidential election of 2016 pointed out the flaws in one of our most ubiquitous technologies—email. Our mailboxes are filled to the brim with personal and business information, links to other accounts, and are...
    SHOW MORE
  • 12
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Diego, CA

    BLVR is a brand development agency that helps a wide range of brands create great brand identities. Since setting up shop in San Diego, BLVR has helped everything from enterprise clients to brand-new startups as they strive to improve their brand identity.

    When their client was looking for an agency that would support their need to improve their branding, they turned to BLVR, who helped develop and execute a branding strategy that led to measurable results and excellent performance across a variety of metrics.

    SERVICES
    • 70% Branding
    • 10% Graphic Design
    • 10% Market Research
    • 10% Other

    OH: Driving Scale And Growth To A...

    Services: Research/ Brand Strategy / Brand Story / Brand Identity / Photography & Videography / Packaging Problem: OH is an organic cold pressed juice bar located in San Diego. Their business was built on quality but...
    SHOW MORE

    Futures: Reviving A Commoditized...

    Services: Research/ Brand Strategy/ Brand Story/ Brand Identity/ User Experience/ Website Design and Development / eCommerce Optimizations Problem:  Surfers, shapers, and retail staff knew fins were a necessary piece of...
    SHOW MORE

    Tony Robbins - Unshakeable :...

    Services: Asset Creation/ Product Design/ Website Design and Development Problem: Tony Robbins, the motivational guru and New York Times best selling author was about to launch his next book - Unshakeable: Your Financial...
    SHOW MORE

    Vessel: Building A Next...

    Services:  Research/ Brand Strategy/ Brand Story/ Brand Identity/ User Experience/ Website Design and Development / Photography Problem: B2B brand Zonson dominated the custom golf bag market for golf brands and...
    SHOW MORE
  • 13
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Grand Rapids, MI

    Companies of all sizes and in all industries need great branding to excel. That’s why brands have turned to the Michigan-based Deksia for branding expertise that takes the possibility of failure out of the equation. When a brand needs to improve their brand presence from an agency they know will deliver, they enlist the help of Deksia.

    When one Deksia client found themselves needing a better brand design strategy, they came to Deksia to help them create a unique brand identity. Deksia delivered results that allowed their client to increase their business and do it at an affordable rate.

    SERVICES
    • 100% Branding

    100% E-Commerce Revenue Growth...

    Deksia was given the opportunity to work with an established e-commerce store that offers a curated selection of proven quality hemp products- from tinctures to beauty infusions. They came to us with the goal of building...
    SHOW MORE

    $345K Gross Revenue in 3 Months...

    Despite having all the right staff, talent, and tools, the family practice wasn’t getting new patients. They weren’t sure how to differentiate themselves from competitors who had been in the market space much longer....
    SHOW MORE

    Snowboard Company Increases...

    Marhar Snowboards is a snowboard designer and manufacturer based out of Grand Rapids, Michigan. Owners Josh and Nate had been running ads on Facebook and Instagram, but weren't seeing the results they had hoped for. After...
    SHOW MORE

    OMT-Veyhl - From Good to Great

    From Good to GreatOMT-Veyhl Makes It Happen for Its Furniture Clients OMT-Veyhl is the leading manufacturer of height-adjustable table bases and other accessories for the contract furniture industry. Founded in 2005 with...
    SHOW MORE
  • 14
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    San Francisco, CA

    Evviva Brands brings brands to the next level with advanced branding expertise, having done so for companies like ABinBev and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this San Francisco-based firm offers an emphasis on helping brands find their voice.

    One example of Evviva Brands’s experience is their work for ecommerce companies looking to improve their branding without breaking the bank. Evviva Brands helps them target their weak points with the assistance of a keen eye for detail and years of expertise in brand design.

    SERVICES
    • 100% Branding

    Marriott International

    Challenge Marriott engaged Evviva to develop a clear, relevant, resonant global position to speak to talent in emerging markets—and fill 50,000 jobs—many in countries where brand recognition is low, barriers to...
    SHOW MORE

    Amazon

    Amazon is one of the world's most successful, complex and innovative companies. They turned to Evviva to help them understand and express their cultural DNA. We conducted global research developed a brand line that fit...
    SHOW MORE

    The Ritz-Carlton

    ChallengeAt first glance, the Ritz-Carlton may appear a thing apart from other Marriott brands. As the sina qua non of luxury hospitality, in many ways, it is. Look closer, however, and you find the tie that binds: an...
    SHOW MORE

    Methanex

    ChallengeMethanex produces and markets methanol – a building block for countless products and applications, from fuel to the rubbing alcohol in your bathroom cabinet. As is often the case with ubiquitous products, the...
    SHOW MORE
  • 15
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Omaha, NE

    Daake boasts an impressive list of key clients including First National Bank. So it’s no wonder that this Omaha-based firm has achieved widespread success in a wide range of industries for their targeted brand development work.

    One example of their web development success comes from Creighton University, who found themselves in need of unique branding. Daake helped them revitalize their existing brand strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 80% Branding
    • 20% Logo

    Nebraska Medicine / UNMC Rebrand

    Consolidations are more common than ever because of ever-changing financial, technological and regulatory environments. For the Nebraska Medical Center, Bellevue Medical Center, UNMC Physicians and the University of...
    SHOW MORE

    Children's Hospital & Medical...

    Children’s Hospital had a problem with its brand identity, starting with its logo. It was old hat. Literally. While the medical facility was rapidly gaining recognition as the region’s premiere source for pediatric...
    SHOW MORE

    Buildertrend - Brand Evolution

    Buildertrend, the leading construction management software company, made a name for itself by empowering professionals who love projects, but hate the tedious management involved. In a short time, Buildertrend’s...
    SHOW MORE

    First National Bank - Website,...

    Daake has had an ongoing partnership with First National Bank and First Bank Card, spanning multiple years and projects.  The ongoing partnership includes: Redesigning the First National website to respond to various...
    SHOW MORE
  • 16
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    When companies like Acura need an effective and fast way to identify their brand voice, they turn to Blackcoffee. This Boston-based brand development agency has been providing branding strategies for brands throughout the world for years, and has established itself as a major name in high-end branding.

    AdTech is a company that’s achieved significant success but was looking to reach the next level. They turned to Blackcoffee for the opportunity to improve their brand’s impact, and Blackcoffee delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 100% Branding

    Privafy | branding

    A NEW IDENTITY FOR A NEW BRAND: FROM STRATEGY AND MESSAGING THROUGH NAMING AND VISUAL IDENTITY, BLACKCOFFEE WORKED TO DEFINE AND ARTICULATE THIS COMPLETE DATA-IN-MOTION SECURITY STACK.Entering a new category is...
    SHOW MORE

    ohDEER | rebranding

    A FRANCHISE LOOKING TO INCREASE OVERALL MARKET SHARE TO BECOME THE PREFERRED CHOICE FOR DEER, TICK, AND MOSQUITO CONTROL.We began by reassessing the brand's value proposition to develop a strategy backed by a single...
    SHOW MORE

    PREMARRA | brand naming

    A PROOF OF CONCEPT BRAND GETS A PREMIUM ITALIAN BRAND NAME.This early-stage startup approached Blackcoffee with only the vision for creating a premium dress shirt brand that would simplify the retail process by removing...
    SHOW MORE

    Boloco | Branding

    BOLOCO LETS PEOPLE CREATE THEIR OWN BURRITOS, SO WE BUILD A FLEXIBLE BRAND STRATEGY AND IDENTITY SYSTEM, ALLOWING THE RESTAURANT CHAIN TO MIX IT UP WHILE STATING ON BRAND.While the core message, and guarantee, remains...
    SHOW MORE
  • 17
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    San Francisco, CA

    Paypal and Charles Schwab count Global Brand Works as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With over 10 years of branding experience, this San Francisco-based agency is certainly here to stay.

    Kettle Brand Potato Chips is a globally recognized leader in snack foods, and Global Brand Works has provided focused and wide-reaching branding services for the company for the entirety of their working relationship. This includes logo design, iconography, overall brand voice and visuals, and more.

    SERVICES
    • 70% Branding
    • 20% Logo
    • 10% Market Research

    PayPal - Internal Brand Activation

    PayPal is one of Global Brand Works' biggest and most consistent retainer clients. Initiatives include: Brand Governance, Value Proposition Messaging, Brand Story, Internal Communications, Internal Brand Training...
    SHOW MORE

    Sutherland - Rebrand

    Sutherland came to Global Brand Works to help take their corpporate branding to the next level. Global Brand Works provided Brand Strategy, Customer Insights, Logo Redesign, Visual Identity and Guidelines, Brand Book...
    SHOW MORE

    Kettle Uprooted - Naming and...

    Kettle brand chips needed brand support leading up to the launch of their line of vegetable chips. Global Brand Works provided not only the lighthearted and memorable name, but also the brand's architecture, logo design...
    SHOW MORE

    San Francisco Museum of Modern...

    Brand StrategyInternal Brand EngagementResearch (Internal and External)Strategic Consulting
    SHOW MORE
  • 18
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Marietta, GA

    They’ve done work for major brands like Guinness as clients, but id8 is a brand development agency that hasn’t lost sight of the fire and hunger for greatness that launched them. This Georgia-based firm helps organizations around the world focus their brand identity strategy to increase sales and consistently beat their competition.

    If you want to see how id8 helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Veritiv. id8 helped them define a strategy for their specific audience to improve their local and online reach.

    SERVICES
    • 70% Branding
    • 10% Graphic Design
    • 10% Packaging Design
    • 10% Other

    Evolutionary Rebranding for...

    The Bennett Family of Companies (Bennett) is a certified Women’s Business Enterprise and provider of global transportation and logistics services. Through its nine affiliated operating companies, Bennett’s commitment...
    SHOW MORE

    Rebranding for Chabad Intown

    Chabad Intown’s existing brand was inconsistent. Chabad Intown engaged id8 to help rebrand and create an identity that welcomes those of the Jewish faith who may not be practicing or have a Chabad to call home. The...
    SHOW MORE

    Gaskins Surveying Website Redesign

    Gaskins Surveying is an established surveying and engineering coporation in Georgia with their corporate headquarters in Cobb county. They have long been known locally for excellence and precision. The prior website...
    SHOW MORE

    Rebranding to Finish The Job at...

    Spectra Gutter Systems is a family-owned business with corporate headquarters in Atlanta, Georgie and national locations in 22 states across the US.  Formerly known as Spectra Retail Sales, Spectra engaged id8 to help...
    SHOW MORE
  • 19
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Geneva, IL

    Branding partners have become essential for brands in every industry, and Illinois-based Rule29 has become one of the most trusted sources for brand development and identity design for brands that include Fellowes and many others.

    Whether expanding on an existing strategy or serving brands that are starting from zero, Rule29 delivers real results. It’s what’s made them a go-to name in branding and continue to expand their client list to include companies like Cargill.

    SERVICES
    • 50% Branding
    • 20% Web Design
    • 10% Advertising
    • 20% Other

    Wheels4Water

    Since 2014, Wheels4Water has fought against the global water crisis using only bicycles, a passionate community, storytelling, and heart for doing good. To date, we have raised more than $950,000—helping more than...
    SHOW MORE

    Wicked Root

    As the industry grows and cannabis sales become legal, there is a whole new space to explore creatively. As a branding agency, the opportunities excite us as we help guide brand growth. When Wicked Root reached out to...
    SHOW MORE

    O-Cedar Freudenberg Household...

    Strategically created landing pages strengthen brands, increase SEO, and drive consumers to purchase. In O-Cedar’s case, Rule29 refreshed their ProMist MAX Microfiber Mop Amazon store page to highlight the benefits of...
    SHOW MORE

    McDonald's

    Collaboration is a pillar of Rule29’s approach, and our work with McDonald's creative team is a perfect example. We help with or lead the development of a variety of projects for McDonald’s B2B and B2C communications...
    SHOW MORE
  • 20
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Minneapolis, MN

    When a brand like Ameriprise needs branding design work, there’s one agency they call—Pollywog. Founded in Minneapolis and featuring some of the greatest branding professionals in the market, Pollywog helps brands improve brand identity with expert brand development strategies and execution.

    Pollywog brings clients exactly the branding results they need in a timely and affordable manner. That’s why they’ve become a go-to name in brand development that continues to make waves across a range of industries and client specialties.

    SERVICES
    • 100% Branding

    Serenade

    How do you compete in the crowded cabinetry market? By offering not only a well-made product, but also a superior purchase experience. When developing their new manufacturing plant in Union, Pennsylvania, cabinet-maker...
    SHOW MORE

    General Mills

    General Mills is helping to address the hunger crisis with a program to secure millions of meals for needy families. It’s the corporation’s biggest charitable initiative since Box Tops for Education launched in 1996...
    SHOW MORE

    Constellation

    MMIC, the Midwest’s largest physician-owned insurer, restructured its corporation to become a mutual holding company, inviting like-minded insurers to band together as a network. Pollywog was asked to create a name that...
    SHOW MORE

    Ritual

    A maker of high-end field hockey equipment in Australia asked Pollywog to name his new company — which would be, in his words, “fanatically focused on design.” BRAND STORY  Athletes can be a superstitious lot....
    SHOW MORE
  • 21
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Dallas, TX

    Their clients include major enterprise clients like Airbus Helicopters and Texas Capital Bank, but Spire Agency is a branding agency that hasn’t lost its focus on innovation or creativity. This Addison -based firm helps organizations around the world focus their brand message for greater success.

    If you want to see how Spire Agency helps brands communicate with their audiences, look no further than their work for Howard, one of the most respected CPA firms in Texas. Spire Agency helped them tailor a branding and communication strategy to improve their reach and overall presence.

    SERVICES
    • 65% Branding
    • 15% Marketing Strategy
    • 10% Advertising
    • 10% Other

    Cervey Portfolio

    Cervey engaged Spire to establish a new brand identity that clearly illustrates their position as both a thought and market leader in the modern healthcare space. Spire worked with the Cervey team on a complete brand...
    SHOW MORE

    Dynata

    Spire was approached by Research Now/SSI after these two data giants successfully merged. They were in need of a new name, brand and website. After solidifying their messaging/positioning strategy, Spire worked through an...
    SHOW MORE

    Airbus Helicopters

    Spire was approached to help push out the new Airbus Corporate Helicopter (ACH) brand through its partnership with the Dallas Cowboys. This included corporate giveaways to top CEOs of Fortune 500s, suite-owner invitations...
    SHOW MORE

    TrinityRail

    Spire was approached by TrinityRail to elevate its brand within a very stagnant rail industry. The goal was to update all of TrinityRail’s marketing collaterals across the board so that it matched the company’s...
    SHOW MORE
  • 22
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Batesmeron Sweet Design is a branding design agency based in Chicago whose past clients include Chicago Flower and Garden Show and many more significant brands across multiple markets. What sets them apart is their ability to deliver brand identity design that doesn’t just look good—it actually delivers on key performance indicators to help brands drive real growth.

    One of Batesmeron Sweet Design’s most recent successes comes from their work for Dustless, who sought them out in need of branding that would help them improve their brand’s unique voice. Batesmeron Sweet Design gave them the resources and expertise to confidently improve their brand presentation, resulting in lasting effects on their bottom line.

    SERVICES
    • 60% Branding
    • 25% Direct Marketing
    • 15% Web Design

    Gallant website

    Gallant Building Solutions had gone through a rebrand with BatesMeron. We learned very early on that everything about Gallant was "Building Heroes," and that they were, in fact, the anti-contractor. We needed to create a...
    SHOW MORE

    CT Mechanical Branding,...

    CT Mechanical is a no-filter, woman-owned and managed group of mechanical contractors and people pleasers. They came to us full of vision and attitude but shy on brand identity. With their words, "We Service the f*#&...
    SHOW MORE

    Cloudbakers Rebrand

    Cloudbakers is a cloud migration and adoption consultancy. Established in 2010, they work with clients to take them from legacy technology to a customized cloudsetup of their choosing, then show them the ropes of how to...
    SHOW MORE

    Planthology Sales Program &...

    Pacific Plug & Liner is world renowned as a top supplier of groundbreaking, specialty plug and liner plants. And despite their wide array of offerings, that reputation for unique products prevented growers from taking...
    SHOW MORE
  • 23
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Lewiston, ME

    They have already landed major names like TaskRabbit as clients, and Anchour is still expanding on its list of success for brands in a wide range of industries. This Maine-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.

    If you want to see how Anchour helps brands communicate with their audiences in a unique and crowded space, look no further than their brand design work for Ubisoft. Anchour helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 70% Branding
    • 20% Advertising
    • 10% Web Design

    Heatable

    Heatable offers heating oil delivery at your fingertips. They turned to Anchor in order to receive a robust brand strategy that would help them attract the right audiences, increase brand perception, and become an...
    SHOW MORE

    Wallit

    Wallit needed to bring clarity, consistency, and appeal to their powerful family banking technology. Strategy, brand identity, and web design revitalized their business approach with an upbeat and inspirational take on...
    SHOW MORE

    Baxter Brewing

    A longstanding player in Maine’s booming brewery scene needed a revamp to remain distinct and relevant amidst growing competition. A fresh brand identity and bold packaging communicates their adventurous spirit and...
    SHOW MORE

    PeoplesChoice

    PeoplesChoice needed to modernize to stay relevant and engage new members as a credit union in a competitive financial category. An approachable and trustworthy strategy and identity seek to reenergize engagement and...
    SHOW MORE
  • 24
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Beverly Hills, CA

    Trixmedia Inc. boasts an impressive list of key clients including UrthBites. So it’s no wonder that this California-based firm has achieved widespread success in a wide range of industries for their targeted brand development work.

    One example of their web development success comes from a beauty product client, who found themselves in need of improved branding. Trixmedia Inc. helped them revitalize their existing brand strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 60% Branding
    • 40% Packaging Design

    Logo Development & Package Design

    The naming and logo development aspect of this project needed to focus on telling a story about this new business. We designed a name and logo that would be universally appealing, and would attract consumers of all...
    SHOW MORE

    Web Design

    Looking for a beautiful and effective website your company can be proud of? We at TRIXMEDIA design & develop engaging websites like this everyday. We create most effective customized websites that offer ultimate user...
    SHOW MORE

    Digital Branding

    Today branding is everything. Bring your brand to the forefront with creative ideas that uncover the needs of your brand's potential users. A thought-out brand definition and content strategy driven by market research is...
    SHOW MORE
  • 25
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    C42D, based in New York City, has provided branding solutions for brands at every stage of their development, from emerging companies to established enterprises. C42D improves brands ability to deliver their message to consumers by helping them create a brand profile with targeted brand development work that follows contemporary trends.

    When their client needed a powerful way to supercharge their branding strategy, they turned to C42D. C42D delivered a polished result to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 60% Branding
    • 20% Web Design
    • 10% Advertising
    • 10% Other

    Kindbody Brand Identity

    C42D created and launched the brand Identity for Kindbody, an industry-leading startup that has raised over 63 million in funding post-brand-launch. 
    SHOW MORE

    OOVA

    OOVA’s machine learning technology is a major advance over traditional fertility trackers and tests. With a mission to empower people to take control of their reproductive health and two charismatic co-founders, C42D...
    SHOW MORE

    Nesterly

    Nesterly is the trusted housing marketplace for seniors to find quality guests, forging connections, alleviating financial burdens, and enriching lives. 
    SHOW MORE

    Tone DTC branding and website

    Tone is on a mission to empower people to feel great about themselves. By connecting skincare that is more accessible, personal and caring with a warm and seamless experience, Tone is helping people in all communities to...
    SHOW MORE
  • 26
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    Bethesda, MD

    DMI has delivered brand development results to brands like Addison Lee, still expanding on its list of success for brands in a wide range of industries. This Maryland-based firm helps companies focus their branding strategy to improve their ability to create iconic brands.

    If you want to see how DMI helps brands meet their goals in a crowded space, look no further than their branding work for Aerosoles. DMI helped them define and execute a strategy that would help them meet their goals.

    SERVICES
    • 40% UX/UI Design
    • 30% Branding
    • 30% Mobile App Development

    UX/UI Design for Addison Lee

    The Challenge: - Although Addison Lee was the first passenger transport company in London to offer its customers mobile apps, it received fierce competition from pure mobile start-ups - DMI completely redesigned the...
    SHOW MORE

    Mobile App Development for Drop...

    The US Army National Guard, based locally in every state of the U.S., serves their community, state, and country. The National Guard wanted to raise awareness of their work, and its importance for society, with the use of...
    SHOW MORE

    Mobile App Development for London...

    London’s Heathrow Airport is a hub for international aviation. Each day, over 180.000 travelers pass through Heathrow’s doors, flying to and from over 180 destinations in over 90 countries around the world. To...
    SHOW MORE

    O2 Priority Moments

    O2’s Priority Ticketing, has been a great success in terms of brand consideration. An O2 study showed that customers, as well as non- customers appreciate the brand 10 to 20 percent more respectively if they know about...
    SHOW MORE
  • 27
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    Greybox Creative helps brands adapt to a change market with expert branding design, having done so for companies like Novo Nordisk and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this New York-based firm offers an emphasis on brand identity.

    One example of Greybox Creative’s experience is their work for Geoffrey Beene, who needed to improve their branding within a tight budget and turnaround. Greybox Creative helps them target their weak points with the assistance of a keen eye for detail and years of expertise in branding.

    SERVICES
    • 60% Branding
    • 20% Logo
    • 10% Graphic Design
    • 10% Other

    ETRM Services

    ETRM Services is a trading technology IT service provider for the global energy industry and other commodities. GreyBox created a dynamic logo that conveys a sense of complexity and order. The mark has a continuous flow...
    SHOW MORE

    Verify Financial

    Verify’s on-line forum of vetted credit graders provide issue-specific, peer-sourced credit information previously unavailable on any industry platform. Their patent-pending process takes place on a secure platform...
    SHOW MORE

    Luxury Big Island

    Exclusive print package targeting high-net-worth individuals interested in exclusive listings on the Big Island. The custom mailing package design was printed with silver foil stamping and metallic silver and housed a...
    SHOW MORE

    Union Burger Bar

    Union Burger Bar is a creative burger experience that is a modern take on a classic idea. Their difference starts with quality enabling them to deliver a unique take on the classic burger and creating more of a delicacy...
    SHOW MORE
  • 28
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    They have already landed major names like Life Fitness as clients, and Monogramgroup is still expanding on its list of success for brands in a wide range of industries. This Chicago-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.

    If you want to see how Monogramgroup helps brands communicate with their audiences in a unique and crowded space, look no further than their brand development work for Mintel. Monogramgroup helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 60% Branding
    • 20% Market Research
    • 10% Advertising
    • 10% Other

    Club Champion

    MonogramGroup did a brand-driven website re-skinning for Club Champion in early 2020. This project included brand concept development & testing, original photography, site architecture and a full redesign of every web...
    SHOW MORE

    SurfacePrep

    SurfacePrep is North America's leading distributor of industrial abrasives and related equipment. Prior to 2019, SurfacePrep did not exist. In it's place was a holding company known as GNAP. MonogramGroup was engaged to...
    SHOW MORE

    Antares Capital

    We built this highly successful PE brand, starting in 1996 and continuing into 2016. In between was an acquisition and spinoff by GE Capital. 
    SHOW MORE

    Crossroads Hospitality

    A complete brand transformation for a Chicago-based furniture manufacturer's representative. The project included foundational research, logo development and web design, with an emphasis on high-quality original...
    SHOW MORE
  • 29
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With clients that include Google, Hershey’s, Twentieth Century Fox, and the NFL, Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®. Motto works with leaders to create culturally relevant brands for the future of food, tech, beauty, entertainment, and wellness. With offices in New York City and Dallas, TX, the firm offers a comprehensive suite of branding services under one roof.

    One example of Motto’s experience is their work for b2c and direct-to-consumer companies looking to stand out in a sea of sameness. This results in comprehensive brand development that sets Motto clients apart from everyone else in the category.

    SERVICES
    • 100% Branding

    Noovie®

    Obsess with Noovie. Noovie is a digital ecosystem under the giant brand NCM (America’s Movie Network). Noovie connects brands with movie audiences in the cinema, and brings entertaining online experiences, exciting...
    SHOW MORE

    Hershey's

    Live “Greenr.” This new line of plant-based chocolate supports reforestation. From the product, to the packaging, to the planet, this brand inspires us all to Live Greenr. Motto led the conceptual development, brand...
    SHOW MORE

    Humankind

    Stories Worth Sharing™ It’s easy to overlook good news, especially on large media platforms. USA TODAY realized this and set out to change the way it curates positive stories by creating a social video brand focused...
    SHOW MORE

    Keetsa

    Every night’s sleep is consequential. And, let’s face it, sometimes elusive. But how well you live depends on how well you sleep. How much energy you have. How clearly you think. How happy you are. Your mattress...
    SHOW MORE
  • 30
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Scottsdale, AZ

    Their clients include major enterprise clients like Google, but AtticSalt Branding is a branding agency that hasn’t lost its focus on innovation or creativity. This Arizona-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how AtticSalt Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Enterprise Rent-a-Car. AtticSalt Branding helped them define a strategy for their unique audience to improve their reach.

    SERVICES
    • 100% Branding

    Korol Brand Identity Design

    Event booth designed as a part of a visual identity system for Korol
    SHOW MORE

    Brand Identity & Website for EBI

    Website designed as a part of a complete brand identity system for Employee Benefits International.
    SHOW MORE

    Red Rover Welcome Kit

    Product and packaging design for Red Rover as a part of Brand Activation.
    SHOW MORE

    Replay Urgent Care Branding

    Replay Urgent Care Branding
    SHOW MORE

1 of 46

What Is Branding?

Branding is the process of building a unified feeling and identity that customers can associate with a business’s products and services.

Branding can include unique names, colors, fonts, images, logos, and slogans that elicit feelings and associations among consumers.

What Does a Branding Agency Do?

A branding agency helps businesses turn the business’s value proposition into an identity that consumers can relate to. They accomplish this by evaluating a business’s current brand and identifying areas for improvement and change.

Branding agencies help businesses identify color schemes, fonts, shapes, and other imagery to use online and in print. They can also assist with creating and selecting a company name, slogan, and tone of voice.

Some branding agencies specialize in helping a business create a visual identity using groups of colors that customers can associate with that business’s personality. Branding agencies often employ designers whose extensive knowledge of visual design can help businesses create a visual identity that reflects the company values. That visual identity can include:

  1. Brand logos
  2. Color schemes
  3. Shapes and other visual designs

Words and text are also an important component of a company brand. A branding agency can help business leaders identify a “brand voice,” or the tone that audiences will identify with the brand. That brand voice can then be used to create a slogan, value proposition, and mission statement to align the brand around a common identity.

What Are the Types of Branding?

There are many different types of branding, and businesses can use several types at once to achieve their goals. Some of the most common types of branding include:

  1. Product branding
  2. Corporate branding
  3. Employer branding
  4. Personal branding
  5. Co-branding

Product Branding

Product branding is the process of establishing a brand around a specific product. This brand usually incorporates elements of the business’s brand, while also targets a certain audience using visual themes and promotional copy.

Corporate Branding

Corporate branding involves promoting a company’s brand and name rather than products or services. One example of corporate branding is branded merchandise businesses create and distribute, such as stickers, drinkware, and apparel. Corporate branding helps spread awareness of a business’s brand through means other than the product itself.

Employer Branding

Employer branding is the process of creating a brand around a company’s value as a potential employer. Creating an employer brand is important for businesses looking to hire and communicates the benefits and values of working at the company.

Personal Branding

Personal branding describes creating a brand around a personal identity. Popular social media influencers, for example, will cultivate personal brands on social media platforms using colors, filters, captions, and emojis. Alternatively, job seekers might create a personal brand to help them stand out as a potential employee.

Co-Branding

Co-branding involves two brands entering a strategic partnership to boost awareness of their products and services. One example is if two large corporations partner on an industry survey to expand their audience.