What Is Web Development?
Web development is the process of developing a website for the internet. Web development also includes creating intranets, which are computing services internal to a business, often used for information sharing and collaboration.
Web development is associated with the work on the back-end of a website, pertaining to how a website is programmed and coded, ensuring proper functionality. In addition to developing the back-end, the front-end creation of a website includes design and layout. These activities work hand-in-hand with development to ensure an excellent user interface (UI) and user experience (UX). If you don’t have the ability to develop a website yourself, engaging a web developer is an excellent option.
Should You Create Your Own Website or Hire a Web Development Company?
You should only create your own website if you have the ability to do the coding and programming yourself. If you don’t have these skills, hiring a web development company makes perfect sense. A website development firm has the expertise, experience, and track record necessary to build a website to your exact specifications.
If you have the requirements and budget, working with a web development studio is an invaluable resource that delivers the expertise you need.
Why Is a Website Important?
A website is important for a variety of reasons. The main benefits of a website are it allows your business to engage globally, conveys your brand message, helps customers find your business online, and evolves with your company as you update it and add content.
- Engage globally: Whether your operation is local or global, a website positions you to engage with prospects and customers 24/7.
- Convey your company message: A website is an ideal platform for conveying your key company messages to a broad audience. Through blogs, articles, podcasts, and videos, you have access to an unlimited audience whenever you want to engage with them.
- Be found online: Because you can't be face-to-face with your audience at every moment, a website provides the platform for you to engage them when, where and how you want.
- Engage in commerce 24/7: You can use a website to help you sell products and services using various delivery options, enabling you to sell virtually any solution 24/7 to a global audience. Without a website, this is impossible to do.
- Refine as needed: You can refine your message and delivery methods regularly. Websites are easy to change. Companies that update their website daily perform well in search engine rankings. Doing this helps your site rank higher so more people find it through organic means.