May 2022

Top Logo Design Portfolios

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Logo design is the process of designing, producing, and disseminating a business’s logo. A logo is a graphic mark, emblem, symbol, or design that represents an organization or product. A logo can be an abstract design such as the Nike Swoosh or a stylized version of the business or product name. The benefits of a strong logo include public identification and recognition. With a strong logo, companies are able convey their message. Sporty, formal, local, classy: Businesses can design a logo that exudes any of these characteristics. Many firms that produce logos also do general graphic design.

Use our directory of logo designers to find the best logo design company for your project goals, budget, and timeline. Our list includes data about each company's client review ratings, work portfolios, minimum project size, location, and specialty services. Get started hiring a top logo designer today! Learn what questions to ask for the perfect logo.

List of the Best Logo Designers

  • 1
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Businesses such as SAGE, Juniper Life Insurance, and 55Design engage Varga Girl Design for pretty powerful services. Varga Girl Design provides branding, logo, and print design services to primarily small businesses. Whether they're starting from scratch or refreshing their brand, Varga Girl Design supports businesses at various stages in different industries, including the pharmaceutical industry.

    A creative communication agency engaged Varga Girl Design for website design and development services to capture more customers. Varga Girl Design created a Squarespace website from scratch, providing front- and backend development services. The website experienced increased engagement from new clients.  

    SERVICES
    • 35% Branding
    • 30% Logo
    • 25% Print Design
    • 10% Other
    Volterra Video Facebook Videos

    Volterra Video Facebook Videos

    Varga Girl Design created 2 stunning 15-second videos for Volterra Media. Highly graphical, with quick, fun animation, these videos get straight to the point–hire Volterra to take care of your social media.
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    Jacqueline Foley Complete...

    Jacqueline Foley Complete...

    Standing out as an executive coach is not easy. But Varga Girl Design was up for the challenge. Jacqueline Foley is extremely polished and professional but is also creative and empathetic. We wanted her branding to...
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    Nellie's Annual Report

    Nellie's Annual Report

    Create a compelling and concise Annual report, whilst elevating the existing branding without straying too far from current styles. 
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    Wildlands Donation Letter

    Wildlands Donation Letter

    Working with Luminate Communications for the copy and strategy, Varga Girl Design created a dramatic and compelling letter to be sent out to potential donors. The campaign was a huge success and the client saw a 30%...
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  • 2
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    New York, NY

    Greybox Creative helps brands adapt to a change market with expert branding design, having done so for companies like Novo Nordisk and other notable organizations. Focused on helping expand brands’ ability to attract their target audience, this New York-based firm offers an emphasis on brand identity.

    One example of Greybox Creative’s experience is their work for Geoffrey Beene, who needed to improve their branding within a tight budget and turnaround. Greybox Creative helps them target their weak points with the assistance of a keen eye for detail and years of expertise in branding.

    SERVICES
    • 65% Branding
    • 15% Logo
    • 10% Graphic Design
    • 10% Other
    Fintech - Branding & Website

    Fintech - Branding & Website

    ETRM Services is a trading technology IT service provider for the global energy industry and other commodities. GreyBox created a dynamic logo that conveys a sense of complexity and order. The mark has a continuous flow...
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    Pen America - Global Branding

    Pen America - Global Branding

    This 100 year old non-profit organization that works to advance literature, defend free expression and foster international literary fellowship. We rebranded them and continue to work with them today for special events...
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    Luxury Real Estate - Branding...

    Luxury Real Estate - Branding...

    Exclusive print package targeting high-net-worth individuals interested in exclusive listings on the Big Island. The custom mailing package design was printed with silver foil stamping and metallic silver and housed a...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Omaha, NE

    Daake boasts an impressive list of key clients including First National Bank. So it’s no wonder that this Omaha-based firm has achieved widespread success in a wide range of industries for their targeted brand development work.

    One example of their web development success comes from Creighton University, who found themselves in need of unique branding. Daake helped them revitalize their existing brand strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 80% Branding
    • 20% Logo
    Athletic Environment Branding

    Athletic Environment Branding

    Work we did: Research Site Masterplans Environmental Branding Contractor oversight Recruiting your tail off is easier when you’re a Lion, and you have facilities like these. Loyola Marymount University, set in the...
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    Branding, Industrial Design, Go...

    Branding, Industrial Design, Go...

    Work we did: Audience research Industrial design Naming Brand identity Positioning Videos Initial website Video production Every client we work with comes to us at a different stage of the process. But in the case of...
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    Rebrand, Website, Environment,...

    Rebrand, Website, Environment,...

    The work we’ve done Qualitative & Quantitative Research Brand strategy Brand architecture Naming Brand identity Launch tactics Website Publication design Environmental branding Signage and wayfinding Motion...
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    Brand Strategy, Naming and Design

    Brand Strategy, Naming and Design

    Work we did: Naming Brand strategy Brand architecture Brand identity Website redesign An organization on the move. A brand that keeps everything in cync. Access and innovation drive the team behind CyncHealth....
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  • 4
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Oakland, CA

    We are a B2B Strategy and Design Firm relentlessly focused on delivering rapid business growth.

    We're working hard helping our clients grow their business, build stronger brands, and ensure thriving cultures.

    We spend our time inside the offices of high-growth tech companies, global professional services firms and purpose-led organziations that are creating truly meaningful stuff.

    Clients include: Citrix, Slack, Western DIgital, Facebook, AppAnnie, Facebook, PubMatic, AWS, Unum, Pandora, Harness, Kleiner Perkins, Informatica, Drawbridge, PubMatic, VMware and many more.

    When you work with us, you can expect:

    - Positioning strategies that differentiate and accelerate growth

    - Categories that stand out

    - Brand Strategies aligned to business strategy

    - Narratives that deliver impact

    - Branding that is emotive and strategically aligned

    - Marketing that works harder

    - Tools that sales teams use and deliver results

    - Internal activation of new strategies that actually make an impact

    - Unexpected brand experiences

     

     

     

     

    SERVICES
    • 50% Branding
    • 25% Logo
    • 25% Marketing Strategy
    The New Standard for Data Privacy

    The New Standard for Data Privacy

    All of us as consumers trust our data with companies to buy medicine, fly on airplanes, pay our salaries, and much more. So, who’s going to build the platform to ensure that all this data is secure and used and...
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    Unifying Two Fintech Products...

    Unifying Two Fintech Products...

    When the company approached us, TopstepTrader was actually two separate products. The first, TopstepTrader, enabled online traders to prove their trading competence and earn the right to become a Funded Trader—trading...
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    Positioning a Technology...

    Positioning a Technology...

    Snow Software is a SaaS-based Technology Intelligence platform that gives IT and Software Asset Managers the tools they need to gain a full and up-to-date perspective on their entire technology ecosystem.   While the...
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    Launching a Different Kind of AI...

    Launching a Different Kind of AI...

    To Moveworks, gone were the days of inefficient, frustrating IT—where even the simplest IT problems (changing a password, adding an admin) sat unsolved for days, gathering dust.    After three years in stealth mode...
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  • 5
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sausalito, CA

    Good Stuff Partners counts impressive brands among their key clients. So it’s no wonder that this California-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from a globally recognized brand. Good Stuff Partners helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 50% Branding
    • 15% Web Design
    • 10% Graphic Design
    • 25% Other
    A FORCE FOR SOCIAL GOOD

    A FORCE FOR SOCIAL GOOD

    TIDES FOUNDATION Branding a force for social good. Tides is a powerful alleyway for change that believes a quality education, access to healthcare, a clean environment and being treated equally are basic human rights....
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    CHAMPIONS FOR GENDER EQUALITY.

    CHAMPIONS FOR GENDER EQUALITY.

    GLOBAL FUND FOR WOMEN. Champions for gender equality. Global Fund for Women hired us to help raise awareness about the organization and help answer the often complicated question about what are women’s human rights? As...
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    AMERICA'S FIRST VEGAN DOG FOOD...

    AMERICA'S FIRST VEGAN DOG FOOD...

    V-DOG America's first vegan dog food company. V-dog needed a major overhaul to catch up to the sophisticated tastes of health & planet conscious pet guardians. They had an amazing product, loved by dog owners, but...
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    LIVES MADE HAPPY

    LIVES MADE HAPPY

    MARIN HUMANE. A fetching new brand for a 110 year-old nonprofit. Founded in 1907, Marin Humane have been pioneers from the get go. They began by fighting for the protection and welfare of farm animals and today they run...
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  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Tampa, FL

    Verve Logic is a renowned and award-winning company that has been providing web development and digital solutions for the past 14 years.

    In past two years we have worked on 400+ clients for there branding need.

    Our development rate $15/hr

    Keeping pace with the constant technical evolutions, our team spares no effort to help our clients accomplish their goals and achieve success. Started as a UX design service provider, the company soon established itself in the digital marketing world as well. Hitherto, we have delivered a plethora of flawless campaigns to our clients with the help of our pool of experts from the field of web development, designing, and internet marketing.

    We believe in converting technical advancements into our assets thus, helping our people establish their brands, companies, products, start-ups, and revamping the existing ones. With years of experience in multiple domains, we have served clients from various sectors, such as Tourism & Travel, Food & Beverages, Real Estate, Automobile, Social Networking, Healthcare, Education, and so on.


    We specialize in:

    • Mobile apps development
    • Graphic and website designing and development
    • Digital marketing services- SEO, SMO, PPC
    • Software development - Enterprise solutions
    • Gambling solftware

    Over the years, we have won various accolades for our work.

    • Best SEO Company Award for our excellent services.
    • Best Digital Marketing Company by Silicon India.
    • Featured by CIO Review for providing our clients with the best experience.

    At Verve Logic, we create the stories that you want to convey through your apps and websites

    SERVICES
    • 40% Mobile App Development
    • 30% Logo
    • 30% Web Development
    Indolo Tours and Travel

    Indolo Tours and Travel

    Wood In Watches

    Wood In Watches

    uKada Herbal Tea

    uKada Herbal Tea

    Thugle Mobile Parts

    Thugle Mobile Parts

  • 7
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Kyiv, Ukraine

    What do Adam and Hacken Proof have in common? They’ve both turned to Twid for branding expertise. This Ukraine-based agency has already made major waves with work for enterprise clients and startups alike.

    When Sas Agro launched a platform targeting their unique users, Twid analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 20% Branding
    • 20% Logo
    • 20% Web Design
    • 40% Other
    Zibra - branding & web development

    Zibra - branding & web development

    Zibra has launched a new solution for working with 3D objects in the Unity ecosystem. It is based on AI. To emphasize the human-machine interaction, we have created a dynamic brand identity created through machine...
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    UNIT.City - branding & creative...

    UNIT.City - branding & creative...

    UNIT.City is the first innovation park in Ukraine. We have ongoing and award-winning relationships and already built a design system, created a number of campaigns and merch. Keep an eye on this truly amazing...
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    Phalanx - branding & video & web...

    Phalanx - branding & video & web...

    An orthodontist from Germany has patented a new device for easy expanding the upper jaw without risk of necrosis. The appliance needs a brand with a technological visual identity, an understandable video explainer and a...
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    Sonora Inn - branding & web...

    Sonora Inn - branding & web...

    The Sonora Inn is a historic hotel in downtown Sonora, CA. The history of this hotel refers to the Golden Era of Hollywood, where many movie stars stayed in the hotel. Also, various events and processes related to film...
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  • 8
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Lawrence, KS

    With a passion for both strategy and design, Brian White Design (formerly TriLion Studios) has provided UX and UI design work for clients like Greenhouse. Based in Kansas, Brian White Design brings a long history of success to each project they complete.

    When Idyllwild Inn was just a new brand looking to make an impact, Brian White Design crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Brian White Design designers and strategists.

    SERVICES
    • 35% UX/UI Design
    • 25% Branding
    • 25% Logo
    • 15% Other
    GEHA rebranding

    GEHA rebranding

    Last summer I had the opportunity of a lifetime. Do you want to do a rebrand? Sure. What's the client? GEHA. Hmm, sounds familiar. Oh, they are renaming the Chiefs Stadium... 😮. Um, yes! The team at Merge was...
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    Arcade.co

    Arcade.co

    Shaun Moynihan and I had the opportunity to do a full rebrand together of arcade last summer. We did a full workshop to figure out brand personality, colors, and a fresh new logo. We also flushed out a full brand...
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    Echelon Arch + Design

    Echelon Arch + Design

    Echelon Architecture Firm partnered with Trajectory Strategies and reached out for branding work.  It went quickly and smoothly.  The project was completed in under 20 days with a full logo package and social media icons. 
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    Ziptility

    Ziptility

    Initial ideas and UI / UX direction for proposed app updates. 
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  • 9
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Addison, TX

    B2B Branding | Marketing | Creative

    Working exclusively with B2B clients, Spire builds its client’s brand assets to be targeted, innovative, relevant and cost-effective. Spire Agency’s ultimate goal is to elevate B2B client brands; creating positive and memorable interactions between the brand and its audiences.

    SERVICES
    • 65% Branding
    • 15% Marketing Strategy
    • 10% Advertising
    • 10% Other
    TrinityRail

    TrinityRail

    Engineering a New Brand for a Long-Time Industry Leader. Spire was approached by TrinityRail to elevate its brand within a very stagnant rail industry. The goal was to update all of TrinityRail’s marketing collaterals...
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    Texas Capital Bank

    Texas Capital Bank

    In an Industry Full of Copycat Brands, We Set This Bank Apart. Spire first began its relationship with Texas Capital Bank in 2005 and has – as its agency of record – supported Texas Capital Bank through every phase of...
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    TrinityRail | Delivering Goods

    TrinityRail | Delivering Goods

    While TrinityRail has built one of the broadest and deepest railcar platforms in the world, it’s what’s inside our cars that counts. We are proud to manufacture, maintain, and manage the railcars that deliver the...
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    Cervey

    Cervey

    A Technology Leader Stakes Out Its Space. Cervey engaged Spire to establish a new brand identity that clearly illustrates their position as both a thought and market leader in the modern healthcare space. Spire worked...
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  • 10
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Parachute Design Group clients include Wysdom AI, and they specialize in providing a design-centric approach to web design for their clients. With a focus on emphasizing the most vital elements of brand messaging, Parachute Design Group was founded on forward-thinking principles in Toronto.

    When Intact Insurance needed a complete overhaul of their brand approach, they turned to Parachute Design Group. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 40% Web Design
    • 20% Web Development
    • 10% UX/UI Design
    • 30% Other
    Go RVing Canada

    Go RVing Canada

    Custom WordPress website design and development for Canada's top travel and adventure brand.
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    The JUNO Awards

    The JUNO Awards

    Custom WordPress website design, development and database integration for The JUNO Awards – Canada's premier awards for music and entertainment.
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    Glenmorangie X Contest Site

    Glenmorangie X Contest Site

    A custom WordPress design and development for a social media influencer contest launch to promote a new offering from one of the world's premier whiskeys – Glenmorangie. Social influencers created Instagram stories that...
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    integrate.AI Website Design

    integrate.AI Website Design

    Custom WordPress website design and development for an AI startup created by ex-Facebook executive, Steve Irvine.
    SHOW MORE
  • 11
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    København, Denmark

    reaching people through their progressive and effective design concepts. They’re most known for their work in packaging design but also are recognized for their range of branding services like naming, strategy, and identity. 

     

    Worldwide wine producer Buketo hired Lazy Snail Design to revamp their logo and label and introduce it alongside a fresh brand strategy. The new design is equal parts compelling, modern, and stylish appealing to a large group of wine lovers while simultaneously connoting the quality of the wine. 

    SERVICES
    • 40% Branding
    • 40% Packaging Design
    • 20% Logo
    Ena Karo, natural soaps

    Ena Karo, natural soaps

    Ena Karo, located in Tinos, Greece, is a small workshop that produces natural soaps and toiletries with an environmentally conscious mindset.  We used the LCA methodology to assess the environmental impact of the product...
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    Minoan Spora Branding and...

    Minoan Spora Branding and...

    Minoan Spora is a range of products from the island of Crete, including olive oil, herbs, and infusions, honey, olives, rusks, and cookies. Inspired by the authentic Minoan diet, famous across the world for its health...
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    Branding for Greens N Yellows

    Branding for Greens N Yellows

    Greens and Yellows is a new range of frozen vegan meals produced in Crete and sent around the globe.  We were tasked with developing the strategy, name, visual identity, and packaging design of the new range. Inspired by...
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    RHOUS WINERY

    RHOUS WINERY

    Brand positioning, naming, logo, corporate identity & labels for Rhous Winery   The task: New positioning and rebranding of Rhous Winery. Our approach: As Cretan winery Tamiolakis was passed down to the new...
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  • 12
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Cooper City, FL

    For 17 years the team at The Skins Factory have delivered world-class design work for clients like Disney, Intel, and Warner Brothers. Their service line includes UI and UX design for desktop, browser, and mobile devices.

    Working with luxury reseller Prive Porter, the team at The Skins Factory designed an iOS application to streamline the way they receive new inventory. Using the latest design trends, their team fashioned an app to meet the company's needs that was intuitive, elegant, and easy on the eyes.

    SERVICES
    • 90% UX/UI Design
    • 10% Logo
    Cryptocurrency App

    Cryptocurrency App

    Our Client , a cryptocurrency exchange platform, approached The Skins Factory to do a full redesign of their applications UI & UX design. We started with a complete refresh of their onboarding process and user...
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    Patientory

    Patientory

    Our creative agency designed over 90 screens and utilized a 2D and neuomorphic design language with a touch of skeuomorphism, to introduce a more game-like user experience for this revolutionary healthcare app. Who says...
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    ERP Maestro

    ERP Maestro

    The Skins Factory was brought in to redefine their UX & UI design for a small subset of screens. We voluntarily scope creep-ed the project ourselves, when our team designed multiple analytic dashboard color themes. We...
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    Viridity Energy's VPower

    Viridity Energy's VPower

    Beginning with a complete 27 screen overhaul of the interaction design, The Skins Factory redesigned the entire user experience & visual design for both desktop and mobile browsers (separately) and followed up the...
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  • 13
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Austin, TX

    A small, full-service graphic design and branding company. Left Hand Design is praised for their knowledge, attention to detail, and ability to deliver. They offer the full spectrum of design and branding services, working with small businesses.

    They designed the SWE WE Conference event logo. The visual appearance and flow exceeded expectations and showcased the event’s uniqueness.

    SERVICES
    • 40% Logo
    • 15% Graphic Design
    • 15% Packaging Design
    • 30% Other
    5 Soul Wine Co Branding

    5 Soul Wine Co Branding

    5 Soul came to us with a great concept, totally against the grain of traditional wineries. They're bringing excellent wine to the region without the outrageous price tags and pretentiousness seen in Napa Valley and...
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    Growler Express Bar Logo Design

    Growler Express Bar Logo Design

    Growler Express Bar Logo Design
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    SWE WE Conference Event Logo Design

    SWE WE Conference Event Logo Design

    SWE WE Conference Event Logo Design
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  • 14
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Amsterdam, Netherlands

    Your Majesty has provided digital strategy solutions for huge names like Airbnb as well as dozens of enterprise clients around the world. This Amsterdam-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Samsung needed a powerful way to supercharge their strategy, they turned to Your Majesty. Your Majesty completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 15% UX/UI Design
    • 10% Branding
    • 10% Digital Strategy
    • 65% Other
    Airbnb Plus

    Airbnb Plus

    Creative, design, and content to introduce Airbnb’s brand new guest experience.
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    Samsung Connected Living

    Samsung Connected Living

    In our 2018 collaboration with Samsung, we created an interactive retail kiosk that invites shoppers to learn more about the benefits of 'Connected Living'.
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    Universal Love for MGM Resorts

    Universal Love for MGM Resorts

    Campaign site for MGM Resorts. Awarded "Best Homepage" in The 2019 Webby Awards.
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    AWAL

    AWAL

    Digital agency of choice for AWAL and Kobalt Music.
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  • 15
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Alpharetta, GA

    Logo Popin is a digital company based in the U.S. and founded in 2010. They have more than 200 employees that offer branding, logo design, video animation, web design, and web development to small to medium businesses.

    Yvonne Rose Foundation USA hired Logo Popin to provide a complete makeover of its nonprofit website. The client wanted a clear and more personal platform that describes who they are and what they do. Logo Poppin's output represented exactly who the client is. They added animations to make the website more interactive, which the client highly appreciated. They have remained in constant communication throughout the engagement while meeting every expectation as assigned.

    SERVICES
    • 25% Web Design
    • 25% Web Development
    • 20% Logo
    • 30% Other
    Goldman, Lewis & Browne Co....

    Goldman, Lewis & Browne Co....

    GLBC needed a corporate website to showcase their amazing suite of financial services and describe their philosophy and vision in the best way possible. We helped them achieve this with a website that incorporates their...
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    Michie's Multi Services L.L.C....

    Michie's Multi Services L.L.C....

    Our client offers multiple notary services. And wanted us to showcase them in the logo. We decided to keep the business's name in the logo to make more and more people know about it. The symbol and typeface are placed...
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    Michie’s Multi Services (Website)

    Michie’s Multi Services (Website)

    From Notary services to credit repair, our client offers multiple services. We develop a website from scratch featuring details about the client’s multiple services. While working on the project, we ensure that website...
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    Miatta Healthcare Staffing...

    Miatta Healthcare Staffing...

    Designing a healthcare website was a one-of-its-kind experience, we integrated various valuable features and mobile responsiveness to facilitate users.
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Need Help Finding a Company?

Experts weigh in on important questions around designing the perfect logo for your brand.

 

In your experience, what is the most important part of a successful logo design?

Two key components of a successful logo are:

  1. Connection to brand identity
  2. Unique elements that stand out

The UX/UI team at Divami Design Labs believes that the most important aspect of a successful logo design is how effectively it can showcase a brand's unique brand identity.

Customers should be able to identify a brand’s identity by the logo’s symbolism, monogram, or even the colors used. That’s what most brands are striving for! An added bonus would be including a relatable, hidden meaning to the logo that indirectly illustrates what the company does. — Diya Elizabeth Koshy, Senior UX Lead

A successful logo should also highlight unique aspects of the brand in a simple and easily remembered way. Unique logos help distinguish the brand from its competitors and will make the audience notice it, and remember it. — Vinay Kumar Penjarla, UI Design Manager

What questions would you recommend clients ask the design agency they are considering partnering with to create their brand logo?

Questions clients should ask their design partners:

  1. How many concepts and revisions do you offer?
  2. How will you present your work to us?
  3. How do you plan to embody our brand identity?
  4. Will your designs be custom or from a design software?

Himanshu Sawant, Brand Experience Manager at Leo9 Studio recommends that clients ask design agencies their opinion on the need for a new logo. From there, consider the following:

  1. How will you present the different logo design options to us?
  2. How many alterations will you provide?
  3. How do you plan to incorporate all of the information we provided through the logo’s symbolism and design?

Lastly, clients should ask to see a sample of the design agency’s past projects to get an idea of how they work.

Another expert — Sabrina Chevannes, Managing Director at Complex Creative — agrees that clients should ask about the number of concepts and revisions the agency offers.

“Many agencies limit the numbers of concepts and revisions you can do, but then you’re under pressure to get it right on the second or third go, which probably won’t happen,” Chevannes said. “Logos need deep thinking and understanding of the overall brand of the company — it’s not just about visual representation, but also the emotional response it evokes.”

In addition to the number of concepts, Irfan U. Haq, Managing Partner at CydoMedia LLC, recommends asking whether or not the logo will be custom-designed or from a logo-maker tool.

“A successful logo needs to be unique, practical, and appropriate.” Haq said. “As your brand’s first identification element, your logo needs to be flexible enough to print any size and fit anywhere — a great logo is a combination of great concept and great execution.”

Given the importance of balancing all of these elements, clients should make sure that their design agency plans to create a custom logo that meets their brand’s specific needs.