June 2022

Top Digital Marketing Companies in Canada

Find the best digital marketing agencies in Canada!

From social media to content to SEO to email to advertising, digital marketing involves marketing your business online. Your audience uses these digital channels to find products and services. So, to stand out from competitors, your website and brand must show up online.

Digital marketing agencies help you build a presence on one or multiple internet marketing channels. They help you define goals, create a strategy, execute within a budget, and track ROI. Whether you want to launch an advertising campaign to increase traffic to your website, grow brand awareness on social media, or improve your email performance, a digital marketing company can help you meet your goals.

Luckily, Canada has some of the best digital marketing agencies to hire. Use our list to find and connect with digital marketing agencies in Canada. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Digital Marketing Agencies in Canada

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Toronto, Canada

    Art & Science Digital Experience Design Inc. combines creativity and technical expertise to deliver impactive digital strategies for companies around the globe. The Canada-based agency offers extensive skill-sets to ensure success for clients no matter their place in design process. 

    When Intel needed a powerful way to supercharge their marketing strategy, they turned to Art & Science Digital Experience Design Inc. Art & Science Digital Experience Design Inc. completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 40% Pay Per Click
    • 30% Digital Strategy
    • 10% Search Engine Optimization
    • 20% Other
    Rebrand and digital campaign for...

    Rebrand and digital campaign for...

    Overview/ challenge: Formerly known as Genworth, Sagen is the largest of four mortgage insurance companies in Canada. They came to us with a three-pronged ask.  They urgently needed a rebrand due to a recent acquisition...
    SHOW MORE
    Digital Strategy for T3

    Digital Strategy for T3

    The Challenge: T3 Micro is one of the global market leaders in premium hair tools. The Covid-19 pandemic and shifts consumer shopping behaviour accelerated their need for a robust digital marketing strategy to help...
    SHOW MORE
    Digital Marketing Program for...

    Digital Marketing Program for...

    Challenge: Co-Founded by Dragon’s Den star Michele Romanow, Clearco (formerly Clearbanc) has been a leader in providing equity-free funding to eCommerce founders globally since 2015.  They approached Art & Science...
    SHOW MORE
    UI, CRO and Digital campaign for...

    UI, CRO and Digital campaign for...

    Tasty Ribbon is a Brooklyn based premium gifting brand that has reinvented the concept of corporate gifting.   Challenge: They came to us wanting to relaunch their digital flagship including:  Optimize their site’s...
    SHOW MORE
  • Need Help Finding a Company?
  • 2
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Montreal, Canada

    Social Media 55 clients include The Halal Guys, and they specialize in providing a design-centric approach to social media marketing for their clients. With a focus on emphasizing the most vital elements of brand messaging, Social Media 55 was founded on forward-thinking principles in Montreal.

    When Croo Gloo needed a complete overhaul of their brand approach, they turned to Social Media 55. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 70% Social Media Marketing
    • 10% Web Design
    • 10% E-Commerce Development
    Arby's

    Arby's

    Social Media Marketing for Arby's Canada.
    SHOW MORE
    Social Media Marketing

    Social Media Marketing

    Social Media Marketing for Mr. Puffs
    SHOW MORE
    The Halal Guys

    The Halal Guys

    Social Media Management, Content Creation, Strategy. The Halal Guys Toronto
    SHOW MORE
  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Parachute Design Group clients include Wysdom AI, and they specialize in providing a design-centric approach to web design for their clients. With a focus on emphasizing the most vital elements of brand messaging, Parachute Design Group was founded on forward-thinking principles in Toronto.

    When Intact Insurance needed a complete overhaul of their brand approach, they turned to Parachute Design Group. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 20% Web Development
    • 10% Web Design
    • 10% UX/UI Design
    • 30% Other
    Go RVing Canada

    Go RVing Canada

    Custom WordPress website design and development for Canada's top travel and adventure brand.
    SHOW MORE
    The JUNO Awards

    The JUNO Awards

    Custom WordPress website design, development and database integration for The JUNO Awards – Canada's premier awards for music and entertainment.
    SHOW MORE
    Glenmorangie X Contest Site

    Glenmorangie X Contest Site

    A custom WordPress design and development for a social media influencer contest launch to promote a new offering from one of the world's premier whiskeys – Glenmorangie. Social influencers created Instagram stories that...
    SHOW MORE
    integrate.AI Website Design

    integrate.AI Website Design

    Custom WordPress website design and development for an AI startup created by ex-Facebook executive, Steve Irvine.
    SHOW MORE
  • 4
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Toronto, Canada

    Day Shift Digital has built and designed websites for nonprofits such as Save the Children Canada and institutions like the University of Toronto. They are experts in web development, web design, and e-commerce development for small businesses from various industries, using languages such as JavaScript and PHP.

    WAXON Laser & Waxbar needed help in redesigning their e-commerce platform. As a reputed hair removal service, WAXON needed to match its popularity with its online presence, and Day Shit Digital did just that by implementing an easy-to-use backend and an e-commerce component chosen by WAXON themselves.
     

    SERVICES
    • 20% Web Development
    • 10% E-Commerce Development
    • 10% Search Engine Optimization
    • 10% Other
    Dying with Dignity Canada (Custom...

    Dying with Dignity Canada (Custom...

    Dying with Dignity Canada (DWDC) is a well-known organization that needed an update to their website. With over 400 content pages users had a difficult time navigating the  website and finding the information they needed...
    SHOW MORE
    Bringing science back to life!

    Bringing science back to life!

    Scientists in School is a leading national science, technology, engineering and math education charity the inspires over 700,000 children and youth in Canada through interactive workshops. An aging website that didn't...
    SHOW MORE
    WordPress - U of T Food Services

    WordPress - U of T Food Services

    The University of Toronto Ancillary Services needed a custom WordPress theme that could be used across numerous websites. This custom theme would create a standardnization while also allowing unique thematic elements for...
    SHOW MORE
    Shopify development for Mother...

    Shopify development for Mother...

    Day Shift Digital (Shopify development) partnered with Stack Creative (design & strategy) to create the new Mother Raw Canada website. Throughout the design process Day Shift Digital worked with Stack Creative to...
    SHOW MORE
  • 5
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Maple Ridge, Canada

    With an impressively robust client list that includes names like Continental Motors, Viral in Nature empowers brands with social media marketing. Founded on design-first principles, this Canada-based firm offers an emphasis on helping brands drive change.

    One example of Viral in Nature’s experience is their social media work for International Star Registry, one of the world’s most respected star registry provider. Viral in Nature helped them target their audience of users with a complete reevaluation of their social media approach. This resulted in powerful engagement and an increase in perceived authority for International Star Registry.

    SERVICES
    • 70% Social Media Marketing
    • 10% Web Design
    Zac Efron Down To Earth

    Zac Efron Down To Earth

    We did the social media marketing for the hit Netflix series, Zac Efron Down To Earth.
    SHOW MORE
    Haney Hawgs eCommerce Website and...

    Haney Hawgs eCommerce Website and...

    A bricks and mortar business we brought online. We built a website and manage their social media. We increased their online sales by 3000% within one month.
    SHOW MORE
    Corsus Body Care

    Corsus Body Care

    Client needed an eCommerce website and social media to sell her soaps and beauty products.
    SHOW MORE
    Graceland Garage

    Graceland Garage

    The client works on motorycycles. His name is Elvis and his business is called Graceland Garage. So for the branding I pictured myself riding my bike in Memphis Tennessee and pulling up to a dive bar with a row of bikes...
    SHOW MORE
  • 6
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Langley Township, Canada

    Jelly Digital Marketing & PR counts impressive brands among their key clients. So it’s no wonder that this Vancouver-based firm has achieved widespread success in a wide range of industries for their targeted public relations work.

    One example of their web development success comes from a globally recognized brand. Jelly Digital Marketing & PR helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 55% Public Relations
    • 10% Search Engine Optimization
    • 5% Conversion Optimization
    711 PR Campaign

    711 PR Campaign

    The Challenge Celebrating 50 years in Canada, 7-Eleven Canada came to us to amplify their 7-Eleven Day Campaign in an authentic way. Through their #DancetheSlurp initiative that aimed to create a viral dance routine, to...
    SHOW MORE
  • 7
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Toronto, Canada

    Many enterprise clients count THP as their dependable video production experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Toronto-based agency is certainly here to make an impact.

    One THP client is a globally recognized leader in their sector, and THP has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 70% Social Media Marketing
    • 30% Video Production
    • 30% Digital Strategy
    • 30% Other
    Recipe Photography + Development

    Recipe Photography + Development

    Lifestyle Content

    Lifestyle Content

    eCommerce Content

    eCommerce Content

    Social Media Content

    Social Media Content

  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Squamish, Canada

    Working with B2B software and software service organizations, Maven Collective Marketing provides marketing solutions for their clients. They are experts in SEO, marketing strategy, and digital strategy services for clients ranging from small firms to large businesses in the fields of IT, business services, and more.

    As an example of their work, Maven Collective Marketing worked with BONZAI, an intranet software product. Maven Collective Marketing helped BONZAI by providing both a marketing strategy and a lead generation strategy after being acquired by another company.

    SERVICES
    • 70% Social Media Marketing
    • 40% Pay Per Click
    • 30% Digital Strategy
    • 70% Other
    Client Case Story: Steeves and...

    Client Case Story: Steeves and...

    The Client: Established in 1992, Steeves and Associates is Microsoft Gold Certified Partner for Cloud Productivity, Data Center, Cloud Platform and Enterprise Mobility Management. As the 1st Microsoft Cloud Partner in...
    SHOW MORE
    Client Case Story: Catapult ERP

    Client Case Story: Catapult ERP

    The Client: Catapult ERP provides managed services and long-term support for Microsoft Dynamics and Acumatica ERP and CRM solutions to midsized organizations. Catapult specializes in implementation, upgrades, cloud...
    SHOW MORE
    Client Case Story: Intranet...

    Client Case Story: Intranet...

    The Client: Established in 1999, Intranet Connections provides digital workplaces to facilitate corporate communication, cultural change, streamline processes and give businesses a competitive advantage. Intranet...
    SHOW MORE
  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Edmonton, Canada

    With a passion for both strategy and design, YEG Digital has provided web design work for clients around the globe. Based in Canada, YEG Digital brings a long history of success to each project they complete.

    When their client was just a new brand looking to make an impact, YEG Digital crafted major elements of their user engagement strategy in an emerging market. The result was a splashy entrance into the market orchestrated by YEG Digital designers and strategists.

    SERVICES
    • 10% E-Commerce Development
    • 10% Search Engine Optimization
    • 10% Web Design
    Expert Training Solutions

    Expert Training Solutions

    We met Gord from Expert Training Solutions through a Facebook Advertising Course YEG Digital hosted in January 2020. After that course, we connected with Gord and discussed his goals and vision for his Online Learning...
    SHOW MORE
    On The Spot Painting

    On The Spot Painting

    On the Spot Painting came to us with the need to update and modernize their website. They offer a wide range of services and a number of unique services that set them apart from their competitors but their current site...
    SHOW MORE
    GlobalTech Website Redesign

    GlobalTech Website Redesign

    GlobalTech was in need of a website redesign that would showcase their services clearly for clients and communicate exactly what they can do to help potential customers. Their former site was slow loading and did not...
    SHOW MORE
    Divine and Free Spa

    Divine and Free Spa

    Divine and Free came to YEG Digital to help them build a website to coincide with the new storefront opening of their Spa. They had tried to set-up a website themselves and struggled to achieve the look, feel, and...
    SHOW MORE
  • 10
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Laval, Canada

    Strategies offers expertise in email automation and is made up of a team of marketing strategists and tacticians. They specialize in email marketing and marketing strategy for both small and medium-sized businesses in the industries of hospitality, business services, and the arts.

    As an example of their work, Strategies partnered with EuropAuto, a car leasing company. Strategies redesigned the company's email marketing program, leading to increased conversions and sales by large margins.

    SERVICES
    • 30% Digital Strategy
    • 15% Marketing Strategy
    • 10% Email Marketing
    Montreal Symphony Orchestra Email...

    Montreal Symphony Orchestra Email...

    The Montreal Symphony Orchestra (OSM) relies on email and direct mail for subscription renewal and to sell tickets for the upcoming season. Past email efforts have fallen short in terms of image, engagement and impact...
    SHOW MORE
    RosaNova – Live without Compromise

    RosaNova – Live without Compromise

    A multi-channel relationship marketing campaign, combining traditional, relational, digital and social media as well as a new image and brand identity. The integration of marketing technology allowed our client to nurture...
    SHOW MORE
    MyPass@Tremblant

    [email protected]

    Challenge Choosing the right ski lift product is a complex process for many consumers: should I get a season pass or an access card? With or without privileges? Or maybe a multi-day lift ticket? The possibilities seem...
    SHOW MORE
    Rise to the Challenge – Our 2018...

    Rise to the Challenge – Our 2018...

    This campaign stands out because it embodies many of the fundamental principles of relationship marketing. It integrates a high degree of personalization and a warm and personal connection. It focuses on the benefit of a...
    SHOW MORE
  • 11
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Coquitlam, Canada

    REX Marketing + Design Inc. is an internationally award-winning full-service agency based in Canada and was founded in 2017. They have about 10 employees that specialize in marketing strategy, web design, and branding for small to mid-sized businesses mainly focusing on business services, consumer products & services, and e-commerce industries.

    PostMark Group Inc. hired REX Marketing + Design Inc. to revamp their real estate development company’s overall branding. The team built a website from scratch and modified its logo. The client's website numbers are up to over 100%. The great communication and talent from REX Marketing + Design Inc.'s end helped with the brand exposure and the overall goal achievement. The client has now a new and consistent look.

    SERVICES
    • 30% Digital Strategy
    • 25% Content Marketing
    • 15% Marketing Strategy
    • 50% Other
    CubicFarms AMPLIFIED Event...

    CubicFarms AMPLIFIED Event...

    CubicFarm Systems Corp. is a category-defining ag-tech innovator that is changing the way we produce our food and animal feed. They offer a sustainable solution to leafy green farming that is truly local, safe...
    SHOW MORE
    AutismBC

    AutismBC

    Visual Identity Design
    SHOW MORE
    Emelle's Catering

    Emelle's Catering

    Anniversary Campaign and Marketing Strategy
    SHOW MORE
    St. John Ambulance

    St. John Ambulance

    PSA, campaign and collateral design and production
    SHOW MORE
  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Vancouver, Canada

    What do Karina Le BLanc and Pacific Parklands Foundation have in common? They’ve both turned to Y5 Creative for branding expertise. This Vancouver-based agency has already made major waves with work for enterprise clients and startups alike.

    When iS4 launched a platform targeting their unique users, Y5 Creative analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 70% Social Media Marketing
    • 40% Pay Per Click
    • 30% Digital Strategy
    • 95% Other
    ALIGN -...

    ALIGN -...

    ALIGN is an executive recruitment firm in Laguna Beach, California.  Matt and his team are consummate professionals who needed to shift the brand to the next level.  First, we created the new brand and then designed and...
    SHOW MORE
    POWERPODS - Branding / Website

    POWERPODS - Branding / Website

    POWERPODS is a new up and coming force in the Franchise world.  They offer Neuro based coaching for franchisees and help them move towards success.  We were tasked with the job of making them stand out from the crowd...
    SHOW MORE
    White & Gale - Branding/Web...

    White & Gale - Branding/Web...

    White & Gale is a female-run HR consultancy.  They came to us for a brand refresh and a new website that communicated who they are at their core. The result speaks for itself.  Wonderful clients to work with. 
    SHOW MORE
    Gary Cannon - Comedian - Branding...

    Gary Cannon - Comedian - Branding...

    Gary is our fabulous and very funny celebrity client from LA, California.  He is a successful stand-up/warm-up comedian who works on shows such as Conan, The Masked Singer, The Bachelorette, Dr Ken and many more.  We...
    SHOW MORE
  • 13
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Edmonton, Canada

    CREATIVE Promotional Marketing Agency is a boutique full-service marketing agency based in Canada and was founded in 1976. They have about 50 employees that specialize in marketing strategy, digital strategy, and advertising to small to mid-market clients focusing on consumer products & services, business services, and e-commerce industries.

    Unity Global Financial hired CREATIVE Promotional Marketing Agency to create their financial services company’s logo and marketing materials. They also designed and developed the client’s WordPress website. The team's work resulted in a functional website and better-qualified leads, exceeding expectations. They were excellent project managers with a communicative and accommodating approach. The team did everything with the client's vision in mind all the time.

    SERVICES
    • 70% Social Media Marketing
    • 40% Pay Per Click
    • 30% Digital Strategy
    • 65% Other
    Lead Magnet Strategy To Grow...

    Lead Magnet Strategy To Grow...

    OBJECTIVE: Jibe Prints, an e-commerce retailer, asked us to help them grow their mailing list and expand their brand’s reach. They wanted to explore new digital marketing techniques they have not implemented before...
    SHOW MORE
    Logo, Branding, Website Development

    Logo, Branding, Website Development

    OBJECTIVE: This client came to us with an ambitious set of goals in the creation of their new brand and a modern and functional product showcase website for their multiple lines of pens & notepads. Because their...
    SHOW MORE
    Explainer Video in 5 Different...

    Explainer Video in 5 Different...

    OBJECTIVE: EmployAbilities was challenged by its inability to reach its target audience via phone or email consultations.  Most newcomers (target audience) to Canada do not speak English fluently and therefore our...
    SHOW MORE
    Online Company Store for...

    Online Company Store for...

    OBJECTIVE: TechInsights wanted to offer their staff the opportunity to purchase branded merchandise for themselves, their team, or specific customers. They have business locations across Canada and also across the world...
    SHOW MORE
  • 14
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Kelowna, Canada

    With clients that include the Drupal Association and Corban University, Cheeky Monkey is quickly growing its agency profile. The web development agency was formed in 2008 and currently operates from two locations in Canada.

    SportMedBC, a sports medicine organization, enlisted Cheeky Monkey to create a complete web and mobile interface for users to get knowledge, communicate with doctors and manage their health. Cheeky Monkey updated their administrative themes and fix nearly all of their web management issues along the way.

    SERVICES
    • 30% Digital Strategy
    • 20% Web Development
    • 15% Application Management & Support
    • 30% Other
    MyPoppy.ca Website Development

    MyPoppy.ca Website Development

    Basno and the Royal Canadian Legion wanted to create a new English and French web application to enable users to accept donations and seamlessly connect to Basno’s platform to create their custom designed poppies in...
    SHOW MORE
    ELI Website Migration,...

    ELI Website Migration,...

    The Situation When they first contacted Cheeky Monkey Media, the Environmental Law Institute (ELI) was in need of a significant design update. Not only had the aesthetics of the web site begun to age, but the navigation...
    SHOW MORE
    Website Redesign - Wenco

    Website Redesign - Wenco

    The Situation Before the redesign, Wenco's homepage had a bounce rate of over 50%. That means over half of their potential customers left the website before they even see anything else! That’s a big problem. Improving...
    SHOW MORE
    SportMedBC

    SportMedBC

    The Situation SportMedBC is an organization comprised of sports medical and paramedical practitioners, with the mission to promote leadership, public awareness and education in sport health. Before engaging in their...
    SHOW MORE
  • 15
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Vancouver, Canada

    With an impressively robust client list that includes names like 7-11, 1UP Digital Marketing empowers brands with pay per click marketing. Founded on design-first principles, this Vancouver-based firm offers an emphasis on helping brands drive change.

    One example of 1UP Digital Marketing’s experience is their work for Vega, one of the world’s respected brands. 1UP Digital Marketing helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 70% Social Media Marketing
    • 40% Pay Per Click
    • 10% Search Engine Optimization
    • 5% Other
    AllCleared: +30% in traffic and...

    AllCleared: +30% in traffic and...

    Comparing the digital marketing performance of AllCleared from the previous year to the new year, we saw following results:Organic results: After launching, transitioning and optimizing the new site, we saw a 30%...
    SHOW MORE
    Robinson Lighting & Bath Centre -...

    Robinson Lighting & Bath Centre -...

    The main goal of Robinson Lighting & Bath Centre was to bring more qualified visitors to the site. In order to define qualified visitors, we looked at the CTR, bounce rate, number of pages viewed per session, average...
    SHOW MORE
    Blue Bombers Football Club Not...

    Blue Bombers Football Club Not...

    After 1UP secured the Google Ad Grant for the Blue Bombers, we were able to deliver over 35,000 additional visitors to the website with an average CTR of 4.25% despite there being a limitation on the maximum keyword bid...
    SHOW MORE

1 of 17

Need Help Finding a Company?

What Is a Digital Marketing Plan?

A digital marketing plan (or digital marketing strategy) outlines how to drive traffic to your website, attract leads, and convert leads to customers. It’s the foundation for all marketing activities. It should include business goals, the digital marketing strategies needed to reach those goals, and a budget.

How Do I Create a Digital Marketing Plan?

There are 5 steps to create a digital marketing plan for your business:

  1. Brainstorm goals: Identify the overarching objectives you want to achieve with digital marketing.
  2. Define your unique value: Understanding the unique value of each product or service you’re marketing helps you send the right message to leads.
  3. Create buyer personas: Use data about your customer base to segment your audience. Think about how each audience grouping interacts with your business. What messaging would appeal to them the most?
  4. List the marketing channels you plan to use: Each digital marketing channel has pros and cons. Align your goals and buyer personas with digital marketing channels that make sense for your business.
  5. Set a budget: Your budget will determine how much money you can invest in each marketing channel.

What Should a Digital Marketing Plan Include?

A digital marketing plan should include the following:

  1. SMART Goals: Goals that are specific, measurable, attainable, relevant, and timely.
  2. SWOT Analysis: Explore strengths, weaknesses, opportunities, and threads of different marketing activities to prioritize the best ones for your business.
  3. Audience Analysis: Who is your audience? How does each audience grouping find and interact with your business? What is the best messaging for each audience?
  4. Marketing Tactics: List the marketing strategies you will use to meet your SMART goals.
  5. Key Performance Indicators (KPIs): Define how you will measure success for each marketing tactic.