May 2022

Top Digital Marketing Companies in Chicago

From social media to content to SEO to email to advertising, digital marketing involves marketing your business online. Your audience uses these digital channels to find products and services. So, to stand out from competitors, your website and brand must show up online.

Digital marketing agencies help you build a presence on one or multiple internet marketing channels. They help you define goals, create a strategy, execute within a budget, and track ROI. Whether you want to launch an advertising campaign to increase traffic to your website, grow brand awareness on social media, or improve your email performance, a digital marketing company can help you meet your goals.

Luckily, Chicago has some of the best digital marketing agencies to hire. Use our list to find and connect with digital marketing agencies in The Windy City. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Digital Marketing Agencies in The Windy City

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Chicago, IL

    This established video production company counts major brands like Adobe among their clients. Based in London, Casual Films brings a bright and impactful approach to each unique enterprise project they take on.

    Allianz creates products for customers around the world. They turned to Casual Films for a focused strategy that would highlight their unique brand voice and audience. Casual Films delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 90% Video Production
    • 10% Content Marketing
    Godaddy: YouTube Channel Branded...

    Godaddy: YouTube Channel Branded...

    GoDaddy needed to promote its cutting-edge web services. Casual Films created a series of profiles of the kaleidoscope of entrepreneurs who use those services, resulting in a deeply human and memorable campaign that led...
    SHOW MORE
    What do we mean by Happy Clients?

    What do we mean by Happy Clients?

    What can Casual Films do for you?
    SHOW MORE
    Verve: StreetTeam - Brand Promo

    Verve: StreetTeam - Brand Promo

    Want to explain and promote your innovative tech brand? How about an animation?
    SHOW MORE
    Fortune/Paypal: Racial Wealth Gap...

    Fortune/Paypal: Racial Wealth Gap...

    Paypal wanted to produce a series on the Racial Wealth Gap along with our client Fortune Brand Studio. This was mainly a post-production support job but reflects our ability to produce all or just an element of the...
    SHOW MORE
  • Need Help Finding a Company?
  • 2
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    With an impressively robust client list that includes names like Velvetech, Comrade Web Agency empowers brands with search engine optimization. Founded on design-first principles, this Chicago-based firm offers an emphasis on helping brands drive change.

    One example of Comrade Web Agency’s experience is their work for Boat.me, one of the world’s respected brands. Comrade Web Agency helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 65% Search Engine Optimization
    • 15% Web Design
    • 10% E-Commerce Development
    • 10% Other
    Digital Marketing for a Leading...

    Digital Marketing for a Leading...

    About this project: The company is a fast-growing commercial tent manufacturer and supplier with eCommerce operations selling to three primary audiences: event rental companies, businesses requiring tent...
    SHOW MORE
    SEO for a Nationwide Spice Seller

    SEO for a Nationwide Spice Seller

    About this project: The company is a large-scale e-commerce purveyor of herbs and spices. In addition to its online store, it has more than 30 physical retail locations across 15 states and its spices are used in more...
    SHOW MORE
    Web Design for Hi-Tech Fitness...

    Web Design for Hi-Tech Fitness...

    About this project: From treadmills to rowers, this gym equipment company offers a wide range of high-tech gym equipment for residental and commercial use for people experience premium workouts they'd expect at the...
    SHOW MORE
    eCommerce Web Design for Luxury...

    eCommerce Web Design for Luxury...

    About this project: Based in Brooklyn and featured in department stores including Saks Fifth Avenue and Neiman Marcus, this company's beautiful products are designed for discerning consumers who have an eye for art and...
    SHOW MORE
  • 3
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    What do LupinePet and Chicago Brick Oven have in common? They’ve both turned to SCUBE Marketing for pay per click expertise. This Chicago-based agency has already made major waves with work for enterprise clients and startups alike.

    When automobile lifestyle brand Hoonigan decided to boost their online advertising game, they hired SCUBE Marketing to create a Google Ad campaign. SCUBE Marketing launched the campaign during the holidays and used data to update it throughout the first quarter of the new year. The campaign resulted in a 10% increase in click throughs.

    SERVICES
    • 100% Pay Per Click
    How We Monetized A Shopify Plus...

    How We Monetized A Shopify Plus...

    Company Hoonigan, a company behind a motor racing team led by Ken Block and viral videos such as Gymkhana engaged SCUBE to help drive their branded merchandise sales automatically. Results Within 6 months of the launch of...
    SHOW MORE
    Tripled Revenue For A B2B...

    Tripled Revenue For A B2B...

    Company J.L. Matthews Company, a B2B Distributor and E- Commerce Retailer of Utility and Industrial Supplies sought upon SCUBE Marketing to grow online sales for their Shopify Plus Site. Through Google Shopping, Search...
    SHOW MORE
    Doubled Google Ads Revenue In 3...

    Doubled Google Ads Revenue In 3...

    Company Lupine Pet, a manufacturer of high quality dog collars, engaged SCUBE to improve their Google Ads program, so they could grow their direct to consumer sales. Results Within 3 months, Google Ads revenue increased...
    SHOW MORE
    How We Made Extra $348,000 For A...

    How We Made Extra $348,000 For A...

    Company Tembo Group, party supply retailer, engaged SCUBE to improve their existing paid advertising program to grow online sales and ROAS for their Shopify Plus site. Results Within 12 months, paid advertising channel...
    SHOW MORE
  • 4
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Recognizable brands worldwide have employed VisualFizz to bring their branding needs to the next level. Based in Chicago, VisualFizz was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, VisualFizz provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 20% Social Media Marketing
    • 20% Web Development
    • 15% Pay Per Click
    • 45% Other
    Full Service Digital Marketing...

    Full Service Digital Marketing...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/full-service-digital-marketing-construction-paving/       When Rose Paving connected with VisualFizz in 2018, the Asphalt and Paving company needed to...
    SHOW MORE
    THE YARD KW: FULL SERVICE DIGITAL...

    THE YARD KW: FULL SERVICE DIGITAL...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/ecommerce-social-media-case-study/ Quick Summary: Their assortment of unique and fun accessories, home goods, and lifestyle products are focused on strong...
    SHOW MORE
    Mac & Cheese Fest Chicago:...

    Mac & Cheese Fest Chicago:...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/chicago-social-media-event-case-... Quick Summary: The VisualFizz social media team created a strong strategy for managing organic and paid Mac &...
    SHOW MORE
    Web Development and Design for...

    Web Development and Design for...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/development-design-for-professional-community/   Quick Summary: CMX wanted to create a robust, secure WordPress brand site that allowed each user to...
    SHOW MORE
  • 5
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    When companies like Microsoft need an effective path to better brand iconography, they enlist the services of Mabbly. This Chicago-based brand design agency has provided their services for brands throughout the world, and has established itself as an agency that delivers consistent results.

    ShopRunner is a company that’s tapped into a large audience already but was looking to expand their reach. They turned to Mabbly for the opportunity to improve their brand platform, and Mabbly delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 25% Digital Strategy
    • 20% Branding
    • 20% Web Design
    • 35% Other
    Zeno Group

    Zeno Group

    Edelman Zeno Group is a global communications agency powerhouse, representing some of the largest and most visible consumer brands. Using a single global website as the faclilitator of growth for 9 business units that had...
    SHOW MORE
    SPR

    SPR

    SPR is a leading digital transformation agency that specializes in enterprise technology, user experience design, and using data insights to drive decision making. Recognizing that digital transformation category is...
    SHOW MORE
    SafeRate

    SafeRate

    The Safe Rate Mortgage is a revolutionary product in the home mortgage market that reduces monthly rates when neighborhood home values go down. An alternative to private mortgage insurance, the Safe Rate Mortgage protects...
    SHOW MORE
    Terova

    Terova

      https://www.mabbly.com/our-work/
    SHOW MORE
  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Chicago, IL

    Brafton helps brands adapt to a change market with expert content marketing, having done so for companies in a range of industries. Focused on helping expand brands’ ability to attract their target audience, this U.S.-based firm offers an emphasis on content that’s both informative and SEO optimized.

    One example of Brafton’s experience is their work for Jackson Therapy Partners, a client who needed to attract two distinct audiences within a tight budget and turnaround. Brafton helps them target the weak points in their content marketing strategy and create a blog that led to real engagement from across the community.

    SERVICES
    • 90% Content Marketing
    • 10% Search Engine Optimization
    Platinum Plus Motion Graphic for...

    Platinum Plus Motion Graphic for...

    A solution overview video with vith plenty of pizzazz. 
    SHOW MORE
    KPI Cheat Sheet for Inbound...

    KPI Cheat Sheet for Inbound...

    Brafton infographic
    SHOW MORE
    Types of Fonts

    Types of Fonts

    Example of Brafton infographics
    SHOW MORE
    History of email marketing

    History of email marketing

    An example of our infographic work. 
    SHOW MORE
  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    97 Switch apply their web design and digital marketing skills to develop a digital presence that fits the personality and purpose of their clients. They mainly work with small and mid-sized companies in the hospitality and leisure, financial services, and real estate industries.

    They built a launch branding strategy and digital presence for Hotel EMC2, Autograph Collection. The engagement turned into a long-lasting relationship with 97 Switch providing ongoing digital advertising support, content development, SEO, website maintenance, and social media services to the hotel.

    SERVICES
    • 25% Digital Strategy
    • 20% Advertising
    • 20% Web Design
    • 35% Other
    Digital Strategy for B2B Software...

    Digital Strategy for B2B Software...

    PPC digital ads including Google Ads, Facebook and LinkedIn. Digital marketing strategy, email marketing and landing page design using HubSpot for Mobile Doorman, a B2B Proptech Company. See Work: https://97switch...
    SHOW MORE
    Website for Hotel Management...

    Website for Hotel Management...

    Digital Strategy and Website for SMASHotels, hotel management company See Work: https://97switch.com/portfolio-item/smashotels/
    SHOW MORE
    Virtual reality business digital...

    Virtual reality business digital...

    MassVR, a new free-roam virtual reality gaming experience, allows groups to play and compete in a virtual reality world. The game uses groundbreaking technology, allowing people to walk around in a 16,000 square foot...
    SHOW MORE
    the Albert

    the Albert

    Launched the Albert's digital presence with their website and digital marketing efforts. The Albert is a restaurant in downtown Chicago - https://97switch.com/portfolio-item/the-albert/
    SHOW MORE
  • 8
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Since 2007, Digital Third Coast Internet Marketing has been helping their clients grow their business with full-funnel marketing solutions. Their primary services include search engine optimization and pay per click strategy mainly for small to mid-sized businesses. 

     

    Some of their recent work was with the Yellowbrick treatment facility who specializes in helping young adults who have experienced trauma. Their team created a content campaign that led to a 10.5% increase in organic search visibility as well as an infographic that went on to be featured in Forbes. 

    SERVICES
    • 60% Search Engine Optimization
    • 40% Pay Per Click
    Viral Content Closes Competitive...

    Viral Content Closes Competitive...

    Created and promoted consumer study about Americans' relationship with food delivery apps. The study earned the client more than 550 linking placements, which received more than 500,000 social media engagements across...
    SHOW MORE
    4x Increase in Visibility for...

    4x Increase in Visibility for...

    Combined SEO and PPC strategies, scalability across new markets, and continous optimization produced dramatic, record-setting results month-after-month for IPX1031.  94% increase in meaningful conversions 476% increase...
    SHOW MORE
    Survey Data Earns >100 Media...

    Survey Data Earns >100 Media...

    ImproveNet helps homeowners complete home improvement & repair projects, from start to finish. Their goal was to increase visibility with unique content marketing campaigns. We surveyed 2,500 Americans to identify...
    SHOW MORE
    Link Building Campaign Earns 74...

    Link Building Campaign Earns 74...

    If you keep thinking that everywhere you turn there's a new craft brewery popping up—it’s not just your imagination. A craft beer revolution has swept over America. Whether you enjoy a good IPA or you prefer a dark...
    SHOW MORE
  • 9
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Chicago, IL

    Straight North is a full-service internet marketing firm that delivers custom solutions to clients designed to attract customers and turn leads to growth. Their portfolio is made up of web design and search engine optimization work for mid-sized and small businesses. 

    When Cisco Athletics needed some outside help with designing their website, they hired the Straight North team to come in to get the job done. Their team delivered a digital system that could flex to fit the unique needs of tablets, phones, and desktop while keeping a consistent style and feeling on every device. 

    SERVICES
    • 90% Search Engine Optimization
    • 10% Pay Per Click
    Mrs. Prindables

    Mrs. Prindables

    Please see our website for more case studies.
    SHOW MORE
    Global Verification Network

    Global Verification Network

    Please see our website for more case studies.
    SHOW MORE
    Figo Pet Insurance

    Figo Pet Insurance

    Please see our website for more case studies.
    SHOW MORE
    Go Ship

    Go Ship

    Please see our website for more case studies.
    SHOW MORE
  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Many enterprise clients count 1o8 as their dependable digital strategy experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Chicago-based agency is certainly here to make an impact.

    One 1o8 client is a globally recognized leader in their sector, and 1o8 has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 40% Social Media Marketing
    • 20% Digital Strategy
    • 20% Search Engine Optimization
    • 20% Other
    tio gazpacho website refresh

    tio gazpacho website refresh

    As part of our assignment, we proposed reworking the website to bring the flavors and energy of the product to live.
    SHOW MORE
    Food Company Website Update

    Food Company Website Update

    After 90 days of data mining, heat map analysis, and user experience testing, we crafted a fresh approach to the website to drive additional sales on the platform.
    SHOW MORE
  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    With an impressively robust client list that includes names like Dunbar Armored, Gulo empowers brands with UX and UI design. Founded on design-first principles, this Chicago-based firm offers an emphasis on helping brands drive change.

    One example of Gulo’s experience is their work for The Side-Out Foundation, one of the world’s respected brands. Gulo helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 75% Web Design
    • 10% Conversion Optimization
    • 10% Search Engine Optimization
    • 5% Other
    DTC Website Redesign, Landing...

    DTC Website Redesign, Landing...

    up4® Probiotics is a new brand in the health supplement space. Their marketing team asked Gulo to be innovative and find a unique way to connect with customers.Their site now offers a personalized experience to users...
    SHOW MORE
    B2C Brand Awareness Website...

    B2C Brand Awareness Website...

    Midwestern Pet Foods largest and most popular brand–Earthborn Holistic® Pet Food–was in dire need of a web design refresh. It had been around 6-7 years since the website had a new look. The navigation was antiquated...
    SHOW MORE
    DTC Website Redesign and User...

    DTC Website Redesign and User...

    Holigos is a unique nutrition supplement created by a Danish biotechnology company. They’re passionate about their brand and dedicated to total well-being through improved digestive health.   Holigos requested help...
    SHOW MORE
    Non-Profit Website Redesign

    Non-Profit Website Redesign

    For over 81 years, AMA Chicago has been the most valued executive membership in the Windy City. As such, the new website needed stellar content and user-friendly navigation to meet the needs of local business leaders...
    SHOW MORE
  • 12
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    Recognizable brands worldwide have employed 1Brand Design to bring their web design needs to the next level. Based in Chicago, 1Brand Design was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, 1Brand Design provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 80% Web Design
    • 10% Graphic Design
    • 10% Search Engine Optimization
    Filo Mortgage

    Filo Mortgage

    www.FiloMortgage.com
    SHOW MORE
    Feldco Windows, Siding & Doors

    Feldco Windows, Siding & Doors

    https://www.4feldco.com/  
    SHOW MORE
    Ramjet Aviation

    Ramjet Aviation

    https://www.ramjetaviation.com/
    SHOW MORE
    Danley's Garages

    Danley's Garages

    https://www.danleys.com
    SHOW MORE
  • 13
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Many enterprise clients count Yakkety Yak Marketing as their dependable content marketing experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Chicago-based agency is certainly here to make an impact.

    One Yakkety Yak Marketing client is a globally recognized leader in their sector, and Yakkety Yak Marketing has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 25% Content Marketing
    • 15% Digital Strategy
    • 15% Video Production
    • 45% Other
    Picture Your Life Without Migraine

    Picture Your Life Without Migraine

    The American Migraine Foundation reached out to Yakkety Yak to help them develop a digital marketing campaign, conduct a website redesign, and establish a branding strategy. The goal was to use this new multimedia...
    SHOW MORE
  • 14
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    This established web development company counts major brands like ACOEP among their clients. Based in Chicago, Simple Machines Marketing brings a bright and impactful approach to each unique enterprise project they take on.

    Loan Ecosystem Online creates products for clients around the world. They turned to Simple Machines Marketing for a focused strategy that would highlight their unique brand voice and audience. Simple Machines Marketing delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 30% Marketing Strategy
    • 15% Content Marketing
    • 15% Digital Strategy
    • 40% Other
    Content Marketing for Abrasives...

    Content Marketing for Abrasives...

    United Abrasives, an American abrasives manufacturer headquartered in North Windham, Connecticut, had built a reputation as the standard for excellence among a strong network of distributors and reps. As times changed and...
    SHOW MORE
    Branding for Healthcare...

    Branding for Healthcare...

    The American College of Osteopathic Physicians (ACOEP) is an organization that offers various events for its members throughout the year. From educational seminars to professional trainings, the events range in size from...
    SHOW MORE
    Print and Digital Advertising for...

    Print and Digital Advertising for...

    Loan Ecosystem Online (LEO) is a financial tech platform developed to modernize loan syndication with an end-to-end exchange for middle market originators, institutional lenders and agents. While its competition includes...
    SHOW MORE
    Updated Website Strategy and...

    Updated Website Strategy and...

    Website Strategy Wireframes Site Structure & Architecture Recommendations Design Palette & Custom Website Design Website Traffic Analysis Logo Update SEO Management
    SHOW MORE
  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    A Willing Participant has provided advertising solutions for huge names like Accelerate Institute as well as dozens of enterprise clients around the world. This Chicago-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Deloro Wear Solutions needed a powerful way to supercharge their strategy, they turned to A Willing Participant. A Willing Participant completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 25% Advertising
    • 20% Direct Marketing
    • 15% Branding
    • 40% Other
    Annual Report

    Annual Report

    This award-winning design came about because of the great photography that was available for use—these are actual “day in the life” candid photos from the school that is affiliated with Accelerate Institute. 
    SHOW MORE
    Informational/pre-meeting Brochure

    Informational/pre-meeting Brochure

    Breaking through the clutter is no easy task when it comes to getting the attention of meeting planners. So the team at AWP decided to keep things aspirational and to the point—essentially, even the sky is no limit when...
    SHOW MORE
    Consumer Acquisition Campaign

    Consumer Acquisition Campaign

    Credit cards are a part of every day life to the point where they’re easy to take for granted. AWP needed to develop a card campaign that fit the Nissan brand perfectly and showcased the advantages of having a Nissan...
    SHOW MORE
    Corporate Profile Video

    Corporate Profile Video

    Shot in just over 2 days, we had to tell the story of the Filtration Group and how they're making the world a healthier, cleaner and safer place.
    SHOW MORE

1 of 6

Need Help Finding a Company?

Why Are Digital Marketing Analytics Important?

Digital marketing analytics are important because they allow you to track the success of your marketing efforts and prove to your manager that digital marketing is a worthy investment for your business. Additionally, marketing analytics allow you to benchmark your efforts compared to business results. You can point to the numbers to show what’s working and what’s now and where you may want to spend less or more.

Thankfully, digital marketing analytics are easier to track than traditional marketing analytics for efforts such as billboard advertising or direct mail campaigns. By examining analytics, organizing information, and marking progress in various areas, you can see which content is reaching your target audience, what channels are doing the best, and where your efforts are converting into income.

How Do I Measure Digital Marketing Analytics?

Tracking digital marketing analytics reveals a lot of useful data about your digital marketing campaigns. You can track analytics for your web pages, social media platforms, video marketing, and just about any other online marketing efforts. Here are 5 digital marketing analytics to measure for your website:

  1. Overall website traffic
  2. Website traffic sources (i.e., where is the traffic coming from)
  3. New versus repeat visitors
  4. Time spent on your web pages
  5. Most popular web pages

What Are the Best Digital Marketing Metrics to Track?

The most important digital marketing metrics to track are:

  1. Brand awareness: Even if you're only converting a few visitors into customers, if you're not building your brand, you’re not building your business.
  2. Conversion rates: People may love visiting your website, but if it never turns into income for you, it won't matter very much in the long term.
  3. Lifetime value of customers: How happy are you keeping your customers over time? Loyal customers are the lifeblood of a successful business.

What Are KPIs for Digital Marketing?

A key performance indicator lets you know if you are achieving your primary objectives. Here are the most important KPIs for digital marketing:

  1. Traffic: Overall traffic to pages on your website via your digital marketing campaign
  2. Conversion rate: How many of your website visitors become paying customers?
  3. Cost per lead: The money it costs your business to attract a lead
  4. Returning traffic: If website visitors return to your site