From social media to content to SEO to email to advertising, digital marketing involves marketing your business online. Your audience uses these digital channels to find products and services. So, to stand out from competitors, your website and brand must show up online.

Digital marketing agencies help you build a presence on one or multiple internet marketing channels. They help you define goals, create a strategy, execute within a budget, and track ROI. Whether you want to launch an advertising campaign to increase traffic to your website, grow brand awareness on social media, or improve your email performance, a digital marketing company can help you meet your goals.

Luckily, Chicago has some of the best digital marketing agencies to hire. Use our list to find and connect with digital marketing agencies in The Windy City. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

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How much do digital marketing services cost in Chicago?

Digital marketing services agencies in Chicago will charge around $50 to $150 hourly depending on the services you require.

Why Are Digital Marketing Analytics Important?

Digital marketing analytics are important because they allow you to track the success of your marketing efforts and prove to your manager that digital marketing is a worthy investment for your business. Additionally, marketing analytics allow you to benchmark your efforts compared to business results. You can point to the numbers to show what’s working and what’s now and where you may want to spend less or more.

Thankfully, digital marketing analytics are easier to track than traditional marketing analytics for efforts such as billboard advertising or direct mail campaigns. By examining analytics, organizing information, and marking progress in various areas, you can see which content is reaching your target audience, what channels are doing the best, and where your efforts are converting into income.

How Do I Measure Digital Marketing Analytics?

Tracking digital marketing analytics reveals a lot of useful data about your digital marketing campaigns. You can track analytics for your web pages, social media platforms, video marketing, and just about any other online marketing efforts. Here are 5 digital marketing analytics to measure for your website:

Overall website traffic
Website traffic sources (i.e., where is the traffic coming from)
New versus repeat visitors
Time spent on your web pages
Most popular web pages

What Are the Best Digital Marketing Metrics to Track?

The most important digital marketing metrics to track are:

Brand awareness: Even if you're only converting a few visitors into customers, if you're not building your brand, you’re not building your business.
Conversion rates: People may love visiting your website, but if it never turns into income for you, it won't matter very much in the long term.
Lifetime value of customers: How happy are you keeping your customers over time? Loyal customers are the lifeblood of a successful business.

What Are KPIs for Digital Marketing?

A key performance indicator lets you know if you are achieving your primary objectives. Here are the most important KPIs for digital marketing:

Traffic: Overall traffic to pages on your website via your digital marketing campaign
Conversion rate: How many of your website visitors become paying customers?
Cost per lead: The money it costs your business to attract a lead
Returning traffic: If website visitors return to your site