May 2021

Best Naming Agencies in Australia

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Australia to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in Australia

  • 1
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Redfern, Australia

    Recognizable brands worldwide have employed Chello to bring their video production needs to the next level. Based in Sydney, Australia, Chello was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Chello provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 30% Branding
    • 20% Graphic Design
    • 20% Video Production
    • 30% Other
    Kinela Rebrand

    Kinela Rebrand

    Hit 100 was a company delivering nutritionally-designed meals to people with disabilities, chronic diseases and elderly Australians. But with a long-term vision to be a holistic healthcare company, their name and brand...
    SHOW MORE

    SkyTraders branding and website...

    Skytraders undertakes complex missions that demand operational certainty, engineering capability, and the highest standards in flight procedures. They offer specialised services such as flights for the Australian...
    SHOW MORE

    Volkswagen Rebrand - Australian...

    The internal launch at Volkswagen’s CX Summit introduced dealership staff to the new brand for the very first time. Motion graphics put the new brand’s vibrancy and focus on people, rather than product, to work. The...
    SHOW MORE

    FiComm Rebrand

    FiComm thrives at the cross section of finance and communication. Partnering with financial services businesses, they shape people, communities and generations. With a breadth of knowledge, they create impact through...
    SHOW MORE
  • 2
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Hawthorn, Australia

    Bellman Brand Agency counts Jellis Craig among its key clients and has delivered brand development results in a variety of industries. The result is that this Australia-based firm has achieved widespread acclaim for their targeted brand identity work.

    One example of their brand platform design success comes from a globally recognized brand that found itself in need of branding improvements. Bellman Brand Agency helped them revitalize their existing strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 90% Branding
    • 10% Digital Strategy

    Wilson One Branding

    The Wilson One card is a new offering from Wilson One, a sub-brand of Wilson Parking. Our visual depictions, copy, bespoke illustrations, and eye-catching stationery concepts demonstrated ease of use and promoted the...
    SHOW MORE

    Cafe Launch Branding

    The opening of the new Burwood Brickworks complex is an exciting moment in Melbourne’s retail history, and we wanted café Norwood to celebrate that. We incorporated both bricks and coffee into the brand design to...
    SHOW MORE

    Disability Support Service Brand...

    Monkami has been committed to providing support services to people with disabilities and their families since 1956. Following a recent refresh in their service model, they wanted a new look and narrative to drive their...
    SHOW MORE

    Brewery Packaging Design

    Diamond Creek’s newest brewpub Golden Hills Brewery came to us with an established logo that needed to translate perfectly to their product packaging. They were specifically after a minimal and modern look to help their...
    SHOW MORE
  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sydney, Australia

    What do CSIRO and GFG Alliance have in common? They’ve both turned to Brandcraft for branding expertise. This Sydney-based agency has already made major waves with work for enterprise clients and startups alike.

    When Data61 launched a platform targeting their unique users, Brandcraft analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 25% Branding
    • 25% Graphic Design
    • 10% Advertising
    • 40% Other

    Lifestyle Solutions new brand ID...

    Lifestyle Solutions. Brand On the...

    Lifestyle Solutions. Brand On the...

    Lifestyle Solutions. Brand...

  • 4
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chippendale, Australia

    Bapple has provided web design solutions for huge names like Soul Origin as well as dozens of enterprise clients around the world. This Australia-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Multigate needed a powerful way to supercharge their strategy, they turned to Bapple. Bapple completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 50% UX/UI Design
    • 35% Web Design
    • 15% Branding

    Government Website Design &...

    We needed to highlight the bold new “Parramatta: Where Its At” brand with an all the new website that was not only beautiful – but easy to use, accessible and secure. We started with a UX phase where we created...
    SHOW MORE

    Bow Wow Meow - Pet Insurance...

    There's two kinds of people in this world, cat lovers and dog pals (I like ducks personally but each to their own...) We here at Bapple happen to be both, with our furry friends doing cameos at the office every other...
    SHOW MORE

    CPR Kids - Medical Training...

    As web designers we can rarely claim we are saving lives  :P... but with this recent project, we contributed a little towards the communication of the very valuable skill of CPR! We really had a lot of fun and learnt a...
    SHOW MORE

    UNHCR - NGO UX Design & Web Design

    With a thorough UX and Strategy research process we designed a site that will mobilise Australians’ to action, bringing about lasting change in the lives of refugees.
    SHOW MORE
  • 5
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Bulimba, Australia

    When companies like Stella Rossa need an effective path to better and more effective marketing content, they enlist the services of INSIDR MEDIA. This Brisbane-based content marketing agency has provided marketing services for brands throughout the world, and has established itself as an agency that delivers consistent results.

    LanCon is a company that’s tapped into a large audience already but was looking to expand their reach. They turned to INSIDR MEDIA for the opportunity to bring in more relevant leads, and INSIDR MEDIA delivered a robust content marketing strategy that led to increased business and brand awareness.

    SERVICES
    • 30% Content Marketing
    • 30% Social Media Marketing
    • 20% Digital Strategy
    • 20% Other

    Mens Botanics

    Mens Botanics came to us for a shoot and video for their products that are completely organic. The content will be placed on social media and website. 
    SHOW MORE

    Mens Botanics

    Mens Botanics came to us for a shoot and video for their products that are completely organic. The content will be placed on social media and website. 
    SHOW MORE

    Tea Centre

    Tea Centre, came to us for their latest campaign which involved a mixture of photography and videography. 
    SHOW MORE

    Tea Centre

    Tea Centre came to us for their latest "chai" campaign. The campaign included a mixture of photography and videography. 
    SHOW MORE
  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    North Melbourne, Australia

    Liquid Creativity clients include Lifeview, and they specialize in providing a design-centric approach to branding for their clients. With a focus on emphasizing the most vital elements of brand messaging, Liquid Creativity was founded on forward-thinking principles in Melbourne.

    When Home Sleep needed a complete overhaul of their brand approach, they turned to Liquid Creativity. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 100% Branding

    Destination Living

    An architectural and building company wanted to reposition themselves in the market to attract the right clients and more accurately represent their brand. The new branding emphasises the importance of a home that is...
    SHOW MORE

    Lifeview

    Lifeview wanted to reposition as a vibrant, supportive and innovative provider in aged care. We developed a brand identity and strategy that showcases a cheerful and active lifestyle for residents. A warm and supportive...
    SHOW MORE

    CSIA

    Established in 1997, CSIA needed to shift their brand focus from ‘customer service to the total customer experience.  The new CSIA provides a depth of expertise, clear messaging and a user-friendly website...
    SHOW MORE

    Belle Balloons

    Belle Balloons wanted to broaden their audience to corporate clients and major events as well as reflect their artistry in their branding. We created a brand identity and website that ensures the quality of work and...
    SHOW MORE
  • 7
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Albion, Australia

    With an impressively robust client list that includes names like Cadbury’s, Evolve Brand Design empowers brands with branding services. Founded on design-first principles, this Australia-based firm offers an emphasis on helping brands drive change.

    One example of Evolve Brand Design’s experience is their work for Unilever, one of the world’s respected brands. Evolve Brand Design helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 30% Branding
    • 30% Packaging Design
    • 30% Web Design
    • 10% Other

    Lifestyle Oils

    Proteco Oils has manufactured quality oils for the health food, pharmacy, cosmetic and food manufacturing sectors since 1986.   The primary target audience were key to the design outcome. Mostly females, 25-60+ years...
    SHOW MORE

    Pressed Purity Cold Pressed Oils

    This iconic Queensland company is situated close to many nut, fruit and seed crops. The fortunate location provides ready access to fresh Australian produce. Pressed Purity are a well positioned high volume commodity...
    SHOW MORE

    Purely Nutz

    Located in Australia’s peanut region, Kingaroy, South East Queensland peanut butter processing was a natural fit for Proteco Oils.   Evolve Brand Design assisted in the brand name, brand design and packaging design...
    SHOW MORE

    Trisco Foods: Precise Brand...

      Trisco Foods innovative approach to product development saw the launch of a revolutionary product to the medical industry. Trisco Foods ‘Precise’ is the motherbrand that represents Thick-N Instant, Thickened...
    SHOW MORE
  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    South Melbourne, Australia

    Many enterprise clients count Watts Design as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Melbourne-based agency is certainly here to make an impact.

    One Watts Design client is a globally recognized leader in their sector, and Watts Design has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 30% Branding
    • 30% Packaging Design
    • 20% Web Design
    • 20% Other

    Cobs Popcorn

    Cobs Popcorn needed to put their tasty popcorn on the map. So we created a comprehensive branding and packaging system, compelling communication strategy and campaignable idea that’s been successfully used across all...
    SHOW MORE

    Atypic Chocolate

    Each chocolate is a translation of the rich distinct soil from which it grew. This was the creative packaging design catalyst in developing a series of illustrations representing an overhead view of the landscape of the...
    SHOW MORE

    Hawker Boys

    Vibrant and distinctive were our key words when we were brainstorming a brand identity for Hawker Boys. We needed to accurately represent Hawker Boys’ Asian-inspired street market food that embodies ‘neat chaos’ –...
    SHOW MORE

    Ballantyne Butter

    Ballantyne recently introduced its delicious premium rolled butters to the market. Our brief was to capture their artisan approach and make each variant identifiable through a range of distinctive colours in...
    SHOW MORE
  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    South Brisbane, Australia

    With an impressively robust client list that includes names like Paramount Pictures, Superdream empowers brands with event marketing and planning. Founded on design-first principles, this Australia-based firm offers an emphasis on helping brands drive change.

    One example of Superdream’s experience is their work for Bosch, one of the world’s respected brands. Superdream helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 10% Advertising
    • 10% Branding
    • 10% Content Marketing
    • 70% Other

    Legacy ANZAC Campaign

    Legacy is a charity that assists the families of fallen and injured service men and women. In 2019, Superdream were honoured to partner with Legacy on the development of an ANZAC camapign to raise funds and awareness for...
    SHOW MORE
  • 10
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sydney, Australia

    This established branding company counts major brands like Cincom among their clients. Based in Sydney, Australia, Brand for Brands Agency brings a bright and impactful approach to each unique enterprise project they take on.

    Ultimately Sydney creates products for clients around the world. They turned to Brand for Brands Agency for a focused strategy that would highlight their unique brand voice and audience. Brand for Brands Agency delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 30% Branding
    • 20% Graphic Design
    • 20% Logo
    • 30% Other

    Whiskey Packaging Design

    After success overseas, Australian Distilleries was keen to launch the uniquely sweet-sour mash whiskey in the Australia market place with a new packaging design. Australia Distilleries whiskey range was spearheaded by...
    SHOW MORE

    Logo Design & Graphic Design for...

    Wendy the Candle Lady began her own business when she discovered a passion for candles. She shares her knowledge about candles, home decoration, and home fragrance with thousands of clients through home distribution.Wendy...
    SHOW MORE

    NAHAS Construction Tender Design

    Our team was approached to create a polished and efficient series of documents for a tender design that could be used to present tenders they were applying for.This particular Construction Company specialised in the...
    SHOW MORE

    Four Seasons Packaging Design

    A leading Australian condom manufacturer, Four Seasons wanted to update their branding and packaging design to appeal to a more youthful demographic.We created a theme for the packaging design that delivered a sexy and...
    SHOW MORE
  • 11
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Cronulla, Australia

    Their clients include major enterprise clients like Quiksilver, but COG Branding is a branding agency that hasn’t lost its focus on innovation or creativity. This Sydney-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how COG Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for LJ Hooker. COG Branding helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 20% Branding
    • 20% Content Marketing
    • 20% Graphic Design
    • 40% Other

    Cliff Diving World Series

    Red Bull Signage for the Cliff Diving World Series at the Hawkesbury
    SHOW MORE

    Paddock To Plate Event

    The Melbourne Event for Paddock To Plate for Rentokil Initial
    SHOW MORE

    Elephant In The Washroom

    The LinledIn Digital Marketing PPC Campaign for Rentokil Initial titled Elephant In The Washroom
    SHOW MORE

    Deus Ex Machina

    The Luft Book eCommerce Project for Deus Ex Machina 
    SHOW MORE
  • 12
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chippendale, Australia

    Nectar & Co is a branding design agency based in Australia whose past clients include Dyson and many more significant brands across multiple markets. What sets them apart is their ability to deliver branding that doesn’t just look good—it actually delivers on key performance indicators to help brands drive real growth.

    One of Nectar & Co’s most recent successes comes from their work for OzHarvest, who sought them out in need of refreshed branding that would help them create a brand identity that would attract customers. Nectar & Co gave them the resources and expertise to confidently improve their brand presentation, resulting in lasting effects on their bottom line.

    SERVICES
    • 30% Branding
    • 25% E-Commerce Development
    • 20% Graphic Design
    • 25% Other

    Above The Clouds

    A relationship starting in 2017, we worked with Above The Clouds to carry out a full rebrand, brand communications strategy, Shopify eCommerce design, and full review of their internal systems. Fast forward to 2019 and...
    SHOW MORE

    Dyson V10 Launch Video

    To ensure success and an understanding of new technology being introduced to consumers, Dyson needs to educate retailers and ensure they are enthusiastic from the get-go. Assisting the Dyson AU team with the launch of the...
    SHOW MORE

    Juice For Good

    Invited to work with For Purpose Co to bring life to an idea they had to support OzHarvest in their quest for reductions in food wastage, Nectar & Co were invited to name a business that would ultimately convince...
    SHOW MORE

    Vehla Eyewear

    From idea and concept to reality, global sales and being worn by international supermodels - it's fair to say Vehla Eyewear is a brand with passion, flair and unwavering trust in our advice and work. Working with the...
    SHOW MORE
  • 13
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sydney, Australia

    With an outstanding list of clients that includes both enterprise and start-up brands, Mind Methods brings brands to the next level with branding. Focused on delivering proven branding strategies that meet key marketing goals, this Sydney-based firm offers an emphasis on helping brands drive change through world-class client service.

    One example of Mind Methods’s experience is their work for ecommerce companies looking to highlight their services on camera. Mind Methods helps them target their audience of customers with video production capabilities that rival major film studios. This results in branding that sets them apart from the competition. 

    SERVICES
    • 20% Branding
    • 10% Advertising
    • 10% Digital Strategy
    • 60% Other

    ‘Ovida’ Energy Industry Brand...

    Mind Methods was selected as the brand agency to lead the brand development and naming project for a sub-brand owned by established energy company, Jemena with a mandate to create a completely new brand identity. Jemena...
    SHOW MORE

    Dynamic website launch for...

    Mind Methods were tasked to create a website that would showcase the Navarra Venues brand and be a dynamic communications tool. Our challenge was to combine five branded websites into a single Web portal ensuring SEO...
    SHOW MORE

    ‘Access All Areas’ Campaign

    Mind Methods were chosen to run an integrated end-to-end marketing campaign for The University of Sydney's Faculty of Health Sciences (FHS), taking three new courses to market and helping the faculty to achieve their new...
    SHOW MORE

    Hospitality Industry Billboard...

    Nationwide advertising campaign promoting weddings at various Navarra Venues, including a new Sydney CBD location. Mind Methods Agency developed a campaign for Navarra Venues centred around promoting wedding space...
    SHOW MORE
  • 14
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Jindabyne, Australia

    Recognizable brands worldwide have employed Design Diva to bring their web design needs to the next level. Based in Australia, Design Diva was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Design Diva provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 20% Web Design
    • 10% Branding
    • 10% Digital Strategy
    • 55% Other

    a few of our favourite clients...

    Destination JindabyneSnowy Regional SolarCatsby Cat Litter (Pellet Experts)Madcap Global Productions
    SHOW MORE
  • 15
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Paradise Point, Australia

    With a passion for both strategy and design, Wings Public Relations has provided public relations work for clients like MooGoo. Based in Australia, Wings Public Relations brings a long history of success to each project they complete.

    When Pet Angel was just a new brand looking to make an impact, Wings Public Relations crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Wings Public Relations designers and strategists.

    SERVICES
    • 70% Public Relations
    • 20% Video Production
    • 10% Branding

    Who are Veteran Mentors?

    Veteran Mentors are a group of ex-servicemen and women who share a common goal in helping the families and communities of Australia. Throughout their respective military careers, the Veteran Mentors have learned and...
    SHOW MORE