September 2022

Best Naming Agencies in Australia

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Australia to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in Australia

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Melbourne, Australia

    They have already landed major names like Salubre as clients, and Courtney Kim Studio is still expanding on its list of success for brands in a wide range of industries. This Melbourne-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.

    If you want to see how Courtney Kim Studio helps brands communicate with their audiences in a unique and crowded space, look no further than their brand development work for Bahen & Co. Courtney Kim Studio helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 70% Branding
    • 15% Social Media Marketing
    • 5% Web Design
    • 10% Other
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  • 2
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Hawthorn, Australia

    Bellman Brand Agency counts Jellis Craig among its key clients and has delivered brand development results in a variety of industries. The result is that this Australia-based firm has achieved widespread acclaim for their targeted brand identity work.

    One example of their brand platform design success comes from a globally recognized brand that found itself in need of branding improvements. Bellman Brand Agency helped them revitalize their existing strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 90% Branding
    • 10% Digital Strategy
  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sydney, Australia

    What do CSIRO and GFG Alliance have in common? They’ve both turned to Brandcraft for branding expertise. This Sydney-based agency has already made major waves with work for enterprise clients and startups alike.

    When Data61 launched a platform targeting their unique users, Brandcraft analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 25% Graphic Design
    • 25% Branding
    • 10% Logo
    • 40% Other
  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Surry Hills, Australia

    Bapple has provided web design solutions for huge names like Soul Origin as well as dozens of enterprise clients around the world. This Australia-based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Multigate needed a powerful way to supercharge their strategy, they turned to Bapple. Bapple completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    SERVICES
    • 50% UX/UI Design
    • 35% Web Design
    • 15% Branding
  • 5
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Albion, Australia

    With an impressively robust client list that includes names like Cadbury’s, Evolve Brand Design empowers brands with branding services. Founded on design-first principles, this Australia-based firm offers an emphasis on helping brands drive change.

    One example of Evolve Brand Design’s experience is their work for Unilever, one of the world’s respected brands. Evolve Brand Design helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 30% Packaging Design
    • 30% Web Design
    • 30% Branding
    • 10% Other
    Trisco Foods: Precise Brand...

    Trisco Foods: Precise Brand...

      Trisco Foods innovative approach to product development saw the launch of a revolutionary product to the medical industry. Trisco Foods ‘Precise’ is the motherbrand that represents Thick-N Instant, Thickened...
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    Purely Nutz

    Purely Nutz

    Located in Australia’s peanut region, Kingaroy, South East Queensland peanut butter processing was a natural fit for Proteco Oils.   Evolve Brand Design assisted in the brand name, brand design and packaging design and...
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    Pressed Purity Cold Pressed Oils

    Pressed Purity Cold Pressed Oils

    This iconic Queensland company is situated close to many nut, fruit and seed crops. The fortunate location provides ready access to fresh Australian produce. Pressed Purity are a well positioned high volume commodity...
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    Lifestyle Oils

    Lifestyle Oils

    Proteco Oils has manufactured quality oils for the health food, pharmacy, cosmetic and food manufacturing sectors since 1986.   The primary target audience were key to the design outcome. Mostly females, 25-60+ years...
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  • 6
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Sydney, Australia

    This established branding company counts major brands like Cincom among their clients. Based in Sydney, Australia, Brand for Brands Agency brings a bright and impactful approach to each unique enterprise project they take on.

    Ultimately Sydney creates products for clients around the world. They turned to Brand for Brands Agency for a focused strategy that would highlight their unique brand voice and audience. Brand for Brands Agency delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 30% Branding
    • 20% Graphic Design
    • 20% Logo
    • 30% Other
    Di Lorenzo Look Book Design

    Di Lorenzo Look Book Design

    The Di Lorenzo Look Book was created as a mini mag to promote their boutique tile ranges. The Look Book showcased various interior styles to promote their products. This direct marketing booklet served as a way for Di...
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    Cincom 45th Anniversary Wall...

    Cincom 45th Anniversary Wall...

    Cincom wanted to create a special mural design and booklet design to celebrate the company’s 45th anniversary. The idea was to use this as a marketing piece to communicate the important milestone to all existing clients...
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    Artists Brand, Collateral, Web &...

    Artists Brand, Collateral, Web &...

    Peter Watson Art is a fine arts’ photographer that uses modern photographic techniques to ‘paint with light’. The artist has amazing visual images to work with, they were inspiring and strong. The Brand for Brands...
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    Marketing Consultant Brand Identity

    Marketing Consultant Brand Identity

    Working closely with our Creative Director, Twinlife Marketing wanted to give their brand edge and bring it in line with the success they have been enjoying. We used the name of the company for inspiration, and developed...
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  • 7
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    South Melbourne, Australia

    Many enterprise clients count Watts Design as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Melbourne-based agency is certainly here to make an impact.

    One Watts Design client is a globally recognized leader in their sector, and Watts Design has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 30% Packaging Design
    • 30% Branding
    • 20% Web Design
    • 20% Other
    Zoobibi

    Zoobibi

    Introducing Zoobibi, an exotic destination for affordable everyday homewares with style. Hand-picking the eclectic, the interesting and the practical from world markets and bazaars. They’ve brought all of this to...
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    Ballantyne Butter

    Ballantyne Butter

    Ballantyne recently introduced its delicious premium rolled butters to the market. Our brief was to capture their artisan approach and make each variant identifiable through a range of distinctive colours in...
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    Hawker Boys

    Hawker Boys

    Vibrant and distinctive were our key words when we were brainstorming a brand identity for Hawker Boys. We needed to accurately represent Hawker Boys’ Asian-inspired street market food that embodies ‘neat chaos’ –...
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    Atypic Chocolate

    Atypic Chocolate

    Each chocolate is a translation of the rich distinct soil from which it grew. This was the creative packaging design catalyst in developing a series of illustrations representing an overhead view of the landscape of the...
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  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    South Brisbane, Australia

    With an impressively robust client list that includes names like Paramount Pictures, Superdream empowers brands with event marketing and planning. Founded on design-first principles, this Australia-based firm offers an emphasis on helping brands drive change.

    One example of Superdream’s experience is their work for Bosch, one of the world’s respected brands. Superdream helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 10% Content Marketing
    • 10% Graphic Design
    • 10% Advertising
    • 70% Other
    Legacy ANZAC Campaign

    Legacy ANZAC Campaign

    Legacy is a charity that assists the families of fallen and injured service men and women. In 2019, Superdream were honoured to partner with Legacy on the development of an ANZAC camapign to raise funds and awareness for...
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  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Cronulla, Australia

    Their clients include major enterprise clients like Quiksilver, but COG Branding is a branding agency that hasn’t lost its focus on innovation or creativity. This Sydney-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how COG Branding helps brands communicate with their audiences in a unique and crowded space, look no further than their work for LJ Hooker. COG Branding helped them define a strategy for their audience to improve their reach.

    SERVICES
    • 20% Content Marketing
    • 20% Graphic Design
    • 20% Marketing Strategy
    • 40% Other
    Deus Ex Machina

    Deus Ex Machina

    The Luft Book eCommerce Project for Deus Ex Machina 
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    Elephant In The Washroom

    Elephant In The Washroom

    The LinledIn Digital Marketing PPC Campaign for Rentokil Initial titled Elephant In The Washroom
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    Paddock To Plate Event

    Paddock To Plate Event

    The Melbourne Event for Paddock To Plate for Rentokil Initial
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    Cliff Diving World Series

    Cliff Diving World Series

    Red Bull Signage for the Cliff Diving World Series at the Hawkesbury
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  • 10
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Wamuran, Australia

    They have already landed major names like Zen Den as clients, and Web-Sta Web Design + eMarketing is still expanding on its list of success for brands in a wide range of industries. This Australia-based firm helps organizations around the world focus their web design strategy to increase both brand perception and measurable sales.

    If you want to see how Web-Sta Web Design + eMarketing helps brands communicate with their audiences in a unique and crowded space, look no further than their web design work for Deutsche Property. Web-Sta Web Design + eMarketing helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 70% Web Design
    • 10% Branding
    • 5% Content Marketing
    • 15% Other
    4x4 Excellence

    4x4 Excellence

    Local mechanic
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    The Dag Pub

    The Dag Pub

    Iconic local pub
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    Floor Worx Australia

    Floor Worx Australia

    Flooring specialist servicing Australia's rural areas
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    Heavy Vee

    Heavy Vee

    Concurrent productions designed and developed this website for Heavy Vee, a specialist LR, MR + HR bus and truck driver training service. Optimized for desktop and mobile, the website provides a professional online...
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  • 11
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chippendale, Australia

    Nectar & Co is a branding design agency based in Australia whose past clients include Dyson and many more significant brands across multiple markets. What sets them apart is their ability to deliver branding that doesn’t just look good—it actually delivers on key performance indicators to help brands drive real growth.

    One of Nectar & Co’s most recent successes comes from their work for OzHarvest, who sought them out in need of refreshed branding that would help them create a brand identity that would attract customers. Nectar & Co gave them the resources and expertise to confidently improve their brand presentation, resulting in lasting effects on their bottom line.

    SERVICES
    • 30% Branding
    • 25% E-Commerce Development
    • 20% Marketing Strategy
    • 25% Other
    Juice For Good

    Juice For Good

    Invited to work with For Purpose Co to bring life to an idea they had to support OzHarvest in their quest for reductions in food wastage, Nectar & Co were invited to name a business that would ultimately convince...
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    Dyson V10 Launch Video

    Dyson V10 Launch Video

    To ensure success and an understanding of new technology being introduced to consumers, Dyson needs to educate retailers and ensure they are enthusiastic from the get-go. Assisting the Dyson AU team with the launch of the...
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    Above The Clouds

    Above The Clouds

    A relationship starting in 2017, we worked with Above The Clouds to carry out a full rebrand, brand communications strategy, Shopify eCommerce design, and full review of their internal systems. Fast forward to 2019 and...
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  • 12
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Sydney, Australia

    With an outstanding list of clients that includes both enterprise and start-up brands, Mind Methods brings brands to the next level with branding. Focused on delivering proven branding strategies that meet key marketing goals, this Sydney-based firm offers an emphasis on helping brands drive change through world-class client service.

    One example of Mind Methods’s experience is their work for ecommerce companies looking to highlight their services on camera. Mind Methods helps them target their audience of customers with video production capabilities that rival major film studios. This results in branding that sets them apart from the competition. 

    SERVICES
    • 20% Branding
    • 10% Search Engine Optimization
    • 10% Advertising
    • 60% Other
    Hospitality Industry Billboard...

    Hospitality Industry Billboard...

    Nationwide advertising campaign promoting weddings at various Navarra Venues, including a new Sydney CBD location. Mind Methods Agency developed a campaign for Navarra Venues centred around promoting wedding space...
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    ‘Access All Areas’ Campaign

    ‘Access All Areas’ Campaign

    Mind Methods were chosen to run an integrated end-to-end marketing campaign for The University of Sydney's Faculty of Health Sciences (FHS), taking three new courses to market and helping the faculty to achieve their new...
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    Dynamic website launch for...

    Dynamic website launch for...

    Mind Methods were tasked to create a website that would showcase the Navarra Venues brand and be a dynamic communications tool. Our challenge was to combine five branded websites into a single Web portal ensuring SEO...
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    ‘Ovida’ Energy Industry Brand...

    ‘Ovida’ Energy Industry Brand...

    Mind Methods was selected as the brand agency to lead the brand development and naming project for a sub-brand owned by established energy company, Jemena with a mandate to create a completely new brand identity. Jemena...
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  • 13
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Jindabyne, Australia

    Recognizable brands worldwide have employed Design Diva to bring their web design needs to the next level. Based in Australia, Design Diva was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Design Diva provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 20% Web Design
    • 10% Search Engine Optimization
    • 10% Marketing Strategy
    • 60% Other
    a few of our favourite clients...

    a few of our favourite clients...

    Destination Jindabyne Snowy Regional Solar Catsby Cat Litter (Pellet Experts) Madcap Global Productions
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  • 14
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    North Melbourne, Australia

    Liquid Creativity clients include Lifeview, and they specialize in providing a design-centric approach to branding for their clients. With a focus on emphasizing the most vital elements of brand messaging, Liquid Creativity was founded on forward-thinking principles in Melbourne.

    When Home Sleep needed a complete overhaul of their brand approach, they turned to Liquid Creativity. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 100% Branding
    Vintrace

    Vintrace

    A new entrant into the market prompted Vintrace (formerly VINX2) to look at their business name and branding. Liquid moved the brand position from focusing on features to the benefits. This created clarity and helped...
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    Home Sleep

    Home Sleep

    Home Sleep needed to streamline to their complex branding and communications. Liquid positioned the brand on their friendly and scientific approach. We created brand collateral and a website that communicated complex...
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    Belle Balloons

    Belle Balloons

    Belle Balloons wanted to broaden their audience to corporate clients and major events as well as reflect their artistry in their branding. We created a brand identity and website that ensures the quality of work and...
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    CSIA

    CSIA

    Established in 1997, CSIA needed to shift their brand focus from ‘customer service to the total customer experience.  The new CSIA provides a depth of expertise, clear messaging and a user-friendly website...
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  • 15
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    Sydney, Australia

    SGK is a global packaging and brand experience company based in the UK and was founded in 1953. They have more than 1000 employees globally that specialize in branding, content marketing, and advertising to mid-market and enterprise clients mainly focusing on consumer products & services, e-commerce, and arts, entertainment & music industries.

    Sartorius Stedim Biotech hired SGK to rebrand their biotech company's existing product marketing assets involving their application notes, datasheets, guides, brochures, and other collateral. SGK rebranded 4,500 of the client's marketing materials within one year. Their commitment to adjust and react immediately to our demands was impressive.

    SERVICES
    • 20% Content Marketing
    • 20% Branding
    • 10%
    • 50% Other
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