September 2021

Top Brand Consulting Firms in Chicago

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts. Finally, a strong brand may evoke an emotion like Apple's innovation.

If you're looking at this definition of a strong brand and are unsure how your company's brand stacks up, hire a branding agency. The right branding company helps you define and marketing your business brand to attract customers, retain talent, and emphasize shared values.

Luckily, Chicago has some of the best brand agency to hire. Use our list to find and connect with brand agency in The Windy City. Evaluate their case studies, project types, and client reviews to determine which company is the best fit for you.

List of the Best Branding Agencies in The Windy City

  • 1
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    They have already landed major names like Life Fitness as clients, and Monogramgroup is still expanding on its list of success for brands in a wide range of industries. This Chicago-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.

    If you want to see how Monogramgroup helps brands communicate with their audiences in a unique and crowded space, look no further than their brand development work for Mintel. Monogramgroup helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 60% Branding
    • 25% Market Research
    • 15% Marketing Strategy
    Club Champion

    Club Champion

    MonogramGroup did a brand-driven website re-skinning for Club Champion in early 2020. This project included brand concept development & testing, original photography, site architecture and a full redesign of every web...
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    SurfacePrep

    SurfacePrep

    SurfacePrep is North America's leading distributor of industrial abrasives and related equipment. Prior to 2019, SurfacePrep did not exist. In it's place was a holding company known as GNAP. MonogramGroup was engaged to...
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    Covenant Trust

    Covenant Trust

    MonogramGroup was engaged by Covenant Trust, a faith-based financial advisory firm, to evolve and craft its brand. We were able to develop a compelling story that appealed to the masses through extensive research, a...
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    Geremarie

    Geremarie

    Geremarie creates world-class aluminum products, from the back of the napkin to the slap of the shipping label. A part is ordered anywhere in the world, and it’s scheduled on one of their machines in seconds. High...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Geneva, IL

    Branding partners have become essential for brands in every industry, and Illinois-based Rule29 has become one of the most trusted sources for brand development and identity design for brands that include Fellowes and many others.

    Whether expanding on an existing strategy or serving brands that are starting from zero, Rule29 delivers real results. It’s what’s made them a go-to name in branding and continue to expand their client list to include companies like Cargill.

    SERVICES
    • 60% Branding
    • 20% Web Design
    • 10% Advertising
    • 10% Other
    Wheels4Water Branding & Event...

    Wheels4Water Branding & Event...

    Since 2014, Wheels4Water has fought against the global water crisis using only bicycles, a passionate community, storytelling, and heart for doing good. To date, we have raised more than $950,000—helping more than...
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    Wicked Root Branding & Packaging

    Wicked Root Branding & Packaging

    As the industry grows and cannabis sales become legal, there is a whole new space to explore creatively. As a branding agency, the opportunities excite us as we help guide brand growth. When Wicked Root reached out to...
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    O-Cedar Freudenberg Marketing...

    O-Cedar Freudenberg Marketing...

    Strategically created landing pages strengthen brands, increase SEO, and drive consumers to purchase. In O-Cedar’s case, Rule29 refreshed their ProMist MAX Microfiber Mop Amazon store page to highlight the benefits of...
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    McDonald's Brand Extension

    McDonald's Brand Extension

    Collaboration is a pillar of Rule29’s approach, and our work with McDonald's creative team is a perfect example. We help with or lead the development of a variety of projects for McDonald’s B2B and B2C communications...
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  • 3
    MIN. PROJECT SIZE:
    $0+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Batesmeron Sweet Design is a branding design agency based in Chicago whose past clients include Chicago Flower and Garden Show and many more significant brands across multiple markets. What sets them apart is their ability to deliver brand identity design that doesn’t just look good—it actually delivers on key performance indicators to help brands drive real growth.

    One of Batesmeron Sweet Design’s most recent successes comes from their work for Dustless, who sought them out in need of branding that would help them improve their brand’s unique voice. Batesmeron Sweet Design gave them the resources and expertise to confidently improve their brand presentation, resulting in lasting effects on their bottom line.

    SERVICES
    • 60% Branding
    • 25% Direct Marketing
    • 15% Web Design
    Planthology Sales Program &...

    Planthology Sales Program &...

    Pacific Plug & Liner is world renowned as a top supplier of groundbreaking, specialty plug and liner plants. And despite their wide array of offerings, that reputation for unique products prevented growers from taking...
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    CT Mechanical Branding,...

    CT Mechanical Branding,...

    CT Mechanical is a no-filter, woman-owned and managed group of mechanical contractors and people pleasers. They came to us full of vision and attitude but shy on brand identity. With their words, "We Service the f*#&...
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    Cloudbakers Rebrand

    Cloudbakers Rebrand

    Cloudbakers is a cloud migration and adoption consultancy. Established in 2010, they work with clients to take them from legacy technology to a customized cloudsetup of their choosing, then show them the ropes of how to...
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    Gallant website

    Gallant website

    Gallant Building Solutions had gone through a rebrand with BatesMeron. We learned very early on that everything about Gallant was "Building Heroes," and that they were, in fact, the anti-contractor. We needed to create a...
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  • 4
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    When a company like Simply Smita needs branding design work, they engage with Twelve and Twenty Eight. Founded in Illinois and featuring a range of branding professionals, Twelve and Twenty Eight helps brands create a unique identity with expert brand development and execution.

    Twelve and Twenty Eight also prides themselves on bringing clients the brand identity results they need in a timely and affordable manner. That’s why they’ve become a go-to name in branding that continues to expand their client list to include brands like Splendid and others across a range of industries and client specialties.

    SERVICES
    • 70% Branding
    • 20% Graphic Design
    • 10% Web Design
    BRANDING | Melrose Partners Designs

    BRANDING | Melrose Partners Designs

    A rich, unique and meaningful brand identity that fully resonates with the impeccable work of Chicago’s finest new luxury real estate firm. We carried out extensive research to study the real estate space, mindset and...
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    Branding | Simply Smita

    Branding | Simply Smita

    In the heart of downtown Chicago, thrives Simply Smita - an organic, handmade and socially conscious beauty brand built with positive intent of making a difference to the world. Each product is nothing but love. Love for...
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    BRANDING | Splendid Works Of Art

    BRANDING | Splendid Works Of Art

    The lovely and creative owner of Splendid Works Of Art based in Jacksonville, Florida, proudly makes handmade crochet earrings and accessories for the fun, hippie and holistic women. She uses high quality cotton threads...
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    BRANDING | Legacy Lending Partners

    BRANDING | Legacy Lending Partners

    Legacy Lending Partners, a firm created by a father - son team who are serial entrepreneurs. Based in the greater Chicago area, this firm is an end to end financial services provider for medium and small businesses with a...
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  • 5
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Artversion counts Volvo among its key clients and has delivered branding results in a variety of industries. The result is that this Chicago-based firm has achieved widespread acclaim for their targeted branding work.

    One example of their branding success comes from a globally recognized brand that found itself in need of refreshed brand identity. Artversion helped them revitalize their existing strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 25% UX/UI Design
    • 25% Branding
    • 25% Graphic Design
    • 25% Other
    TransUnion

    TransUnion

    Committed to providing access to opportunities that lead to a higher quality of services, TransUnion works to understand their customer’s risk, and evolving needs to create solutions that help companies innovate and...
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    UltraLube

    UltraLube

    Plews Edelmann came to ArtVersion with one challenge: to position UltraLube, it’s flagship brand of lubricants and oils as a market leader by utilizing simple, concise messaging and consumer resonance. User experience...
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    SRC Solutions

    SRC Solutions

    An web app platform serving school district’s nationwide requiring a strategic, streamlined and phased rollout that would not effect user-flows in every school’s administrative processes. As a premier enrollment and...
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    Treklytics

    Treklytics

    Led by a highly successful investment firm, Treklytics’s founders came to us with a big idea. Driven to see solutions others don’t and inspired to capitalize on opportunities others miss, their focused...
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  • 6
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    When companies like Microsoft need an effective path to better brand iconography, they enlist the services of Mabbly. This Chicago-based brand design agency has provided their services for brands throughout the world, and has established itself as an agency that delivers consistent results.

    ShopRunner is a company that’s tapped into a large audience already but was looking to expand their reach. They turned to Mabbly for the opportunity to improve their brand platform, and Mabbly delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 30% Web Design
    • 25% Digital Strategy
    • 15% Branding
    • 30% Other
    AArete

    AArete

    Mabbly was enlisted by AArete to help them create a brand platform as well as their website and online marketing materials. Mabbly created a cohesive set of collaterals that are used across a range of successful marketing...
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    Zeno Group

    Zeno Group

    Zeno Group is a global communications agency, but there was one area where they were having trouble communicating—their own brand identitiy Zeno Group helped them pinpoint and showcase their most important and appealing...
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    SPR

    SPR

    Mabbly provided brand identity, website design, and digital strategy for SPR, a technology consulting company. Mabbly helped this established company find new and contemporary ways to show themselves as a leader in the...
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    SafeRate

    SafeRate

    https://www.mabbly.com/case/safe-rate/
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  • 7
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Symmetri Marketing clients include National Geographic, and they specialize in providing a design-centric approach to branding for their clients. With a focus on emphasizing the most vital elements of brand messaging, Symmetri Marketing was founded on forward-thinking principles in Chicago.

    When the Detroit Zoo needed a complete overhaul of their brand approach, they turned to Symmetri Marketing. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    SERVICES
    • 30% Branding
    • 20% Web Development
    • 10% UX/UI Design
    • 40% Other
    University of Michigan Mcubed...

    University of Michigan Mcubed...

    CHALLENGEThe Mcubed program, housed in the University of Michigan’s Office for Research, distributes real-time seed funding to multidisciplinary, faculty-led teams—stimulating research that might otherwise be...
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    CNX Corp Branding / Drupal 8...

    CNX Corp Branding / Drupal 8...

    CHALLENGEAs a specialist in development services, software products, front-end interfaces, and back-end RPG applications, CNX’s latest innovation, Valance, lets users create modern IBM i web apps on all desktop browsers...
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    Hosco Drupal 8 Redesign

    Hosco Drupal 8 Redesign

    CHALLENGEHosco is a finishing system components manufacturer with an extensive network of regional authorized distributors and agents. Their previous vendor had built a website using WordPress, which was failing as a...
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    Aspira Drupal 8 Redesign

    Aspira Drupal 8 Redesign

    CHALLENGEAspira (formerly RA Outdoors) provides support software and services for state parks, private and local campgrounds, wildlife and fishing agencies, and more. Through their newly created positioning, Aspira is...
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Chicago, IL

    This established branding and PR company counts major brands like Adobe among their clients. Based in Chicago, Motion Agency brings a bright and impactful approach to each unique enterprise project they take on.

    The Home Depot has home improvement retail locations for customers around the world. They turned to Motion Agency for a focused strategy that would highlight their unique brand voice and audience. Motion Agency delivered with highly modern and striking approach focused on making an impact.

    SERVICES
    • 20% Branding
    • 20% Public Relations
    • 10% Advertising
    • 50% Other
    The Art of Gift Card Giving for...

    The Art of Gift Card Giving for...

    The Home Depot, a long-standing client, reached out to Motion for solutions to refresh their holiday gift card campaign with the hope of driving greater engagement with their cards. Motion developed a social promotion...
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    Extending A Brand to New Heights...

    Extending A Brand to New Heights...

    Wanting to stay ahead of pet food trends for natural and flavorful ingredients, Tractor Supply Co. tasked The Motion Agency with helping to further develop a brand extension to its premium 4Health line of private label...
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    Putting “Awkward” to Bed for...

    Putting “Awkward” to Bed for...

    Mattress shopping can not only be daunting, but also very awkward. Serta asked Motion for ideas to improve the awkward 1-on-1 salesman dynamic, with the goal of transforming the shopping process to empower the customer...
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  • 9
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Grayslake, IL

    With an impressively robust client list that includes names like Abbott Labs, Mock Design Group empowers brands with branding services. Founded on design-first principles, this Illinois-based firm offers an emphasis on helping brands drive change.

    One example of Mock Design Group’s experience is their work for Novare, one of the world’s respected brands. Mock Design Group helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    SERVICES
    • 50% Branding
    • 20% Logo
    • 10% Advertising
    • 20% Other
    Daughters Post

    Daughters Post

    Fun social media post focused on the joys of daughters. Photographed in our 700 sq.ft. photo studio. © Mock Design Group, All rights reserved.
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    ACCO Brands ESG Report

    ACCO Brands ESG Report

    Online ESG report emphasizing the clients commitments and showcasing their past accomplishments. Created to reinforce their brand through color and grid system of layout. 20 pages. Interactive PDF.
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    Abbott Award Submission

    Abbott Award Submission

    Novare Branding

    Novare Branding

    Complete branding for National company. Included brand development, messaging, tagline, print design, presentations, digital and social media.
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    With a passion for both strategy and design, C2 Creative has provided mobile app development work for clients around the globe. Based in Chicago, C2 Creative brings a long history of success to each project they complete.

    When their client was just a new brand looking to make an impact, C2 Creative crafted major elements of their user engagement strategy in an emerging market. The result was a splashy entrance into the market orchestrated by C2 Creative designers and strategists.

    SERVICES
    • 30% Branding
    • 30% Marketing Strategy
    • 30% Web Design
    • 10% Other
    TOPBLOC / Brand Campaign

    TOPBLOC / Brand Campaign

    Like many startups experiencing exponential growth, a brand strategy, narrative, and image can take a back seat to the immediate needs of a go, go, go business. As larger opportunities came into the sales funnel, and the...
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    POGUE / Brand Campaign

    POGUE / Brand Campaign

    We worked with Pogue to clarify their vision, define their brand archetype, and crystallize their positioning. Once the strategy was set, we developed a creative platform that supported the new direction to employees and...
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    CHOWLY / Brand Campaign

    CHOWLY / Brand Campaign

    As Chowly’s profile elevated they leadership team need to rethink their brand image. C2 Creative partnered with Chowly to strategically position their brand, develop a creative platform and ultimately revamp their website.
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    FOCUSPRESS / Brandy Identity

    FOCUSPRESS / Brandy Identity

    C2 Creative applied strategy and design to develop the core identity, sales tools, and lead generation advertising for the FocusPress launch.
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  • 11
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Many enterprise clients count Digital AMMO as their dependable UX and UI design experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Chicago-based agency is certainly here to make an impact.

    One Digital AMMO client is a globally recognized leader in their sector, and Digital AMMO has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 25% UX/UI Design
    • 25% Branding
    • 25% Web Design
    • 25% Other
    Zuckerman Investment Group

    Zuckerman Investment Group

    Brand Identity Design, Web Design/Development for Zuckerman Investment Group, a family wealth management firm in Chicago, Illinois. https://zuckermaninvestmentgroup.com
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    Centerstone Executive Search and...

    Centerstone Executive Search and...

    Brand Identity Design, Web Design/Development for an Executive Search and Consulting Firm.https://centerstonesearch.com
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    Code Platoon

    Code Platoon

    Web Design and Development for a non profit coding bootcamp in Chicago.https://codeplatoon.org
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    Branding, Web Design and...

    Branding, Web Design and...

    Brand Identity Design, Web Design and Development for a telecom and communcations firm.  https://lanternmessaging.com
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  • 12
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    Bandwidth Marketing Group clients include Guaranteed Rate and Grubhub, and they specialize in providing design-centric branding expertise for their clients. With a focus on emphasizing the most vital elements of brand messaging, Bandwidth Marketing Group was founded on forward-thinking principles in Chicago in 2005.

    When Ticketsnow needed a complete overhaul of their brand messaging, voice and overall visual design, they turned to Bandwidth Marketing Group. The agency provided them with an end-to-end analysis of how they could make their branding more targeted, impactful and successful.

    SERVICES
    • 25% Branding
    • 20% Advertising
    • 15% Web Design
    • 40% Other
    Gore

    Gore

    BRAND CAMPAIGN INCLUDING TRADE SHOW DISPLAY, TRADE PRINT, DIRECT MAIL Built on awareness and innovation of GORE-TEX parent company to brand a new division in PharmBio manufacturing filters, membranes, and other plastic...
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    Ticketsnow

    Ticketsnow

    INTEREST BUILDING EVENT TO INCREASE BRAND AWARENESS AND BUILD CUSTOMER DATABASE We gained buzz and brand presence in a key market, by promotionally leveraging the US Open ticketing relationship.  By reaping the benfits...
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    ServSafe

    ServSafe

    BRAND CAMPAIGN INCLUDING TRADE PRINT & SLICKS, DIRECT MAIL, COLLATERAL Built a new look for the oldest restaurant server training programs in U.S. that helped to gain presence and generate pride, externally and...
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    GrubHub #GrubLove

    GrubHub #GrubLove

    TRADE & CONSUMER CAMPAIGN INCLUDING IN-STORE & ONLINE PROMOTION Delivered super-simple social media/in-store promotion to grow GrubHub business efforts by developing a restaurant network partner program....
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  • 13
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Recognizable brands worldwide have employed VisualFizz to bring their branding needs to the next level. Based in Chicago, VisualFizz was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, VisualFizz provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 20% Search Engine Optimization
    • 20% Social Media Marketing
    • 20% Web Development
    • 40% Other
    Full Service Digital Marketing...

    Full Service Digital Marketing...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/full-service-digital-marketing-construction-paving/       When Rose Paving connected with VisualFizz in 2018, the Asphalt and Paving...
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    THE YARD KW: FULL SERVICE DIGITAL...

    THE YARD KW: FULL SERVICE DIGITAL...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/ecommerce-social-media-case-study/ Quick Summary: Their assortment of unique and fun accessories, home goods, and lifestyle products are focused on strong...
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    Mac & Cheese Fest Chicago:...

    Mac & Cheese Fest Chicago:...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/chicago-social-media-event-case-... Quick Summary: The VisualFizz social media team created a strong strategy for managing organic and paid Mac &...
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    Web Development and Design for...

    Web Development and Design for...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/development-design-for-professional-community/   Quick Summary: CMX wanted to create a robust, secure WordPress brand site that allowed each user to...
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  • 14
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    97 Switch apply their web design and digital marketing skills to develop a digital presence that fits the personality and purpose of their clients. They mainly work with small and mid-sized companies in the hospitality and leisure, financial services, and real estate industries.

    They built a launch branding strategy and digital presence for Hotel EMC2, Autograph Collection. The engagement turned into a long-lasting relationship with 97 Switch providing ongoing digital advertising support, content development, SEO, website maintenance, and social media services to the hotel.

    SERVICES
    • 25% Digital Strategy
    • 20% Advertising
    • 20% Web Design
    • 35% Other
    Downtown Chicago Hotel Rebrands...

    Downtown Chicago Hotel Rebrands...

    theWit, a 4-star hotel in downtown Chicago, an homage to creativity and expression needed more than ever to share their multi-sensory hotel experience online. https://97switch.com/portfolio-item/thewit-website/ theWit...
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    Digital Ads and Strategy for B2B...

    Digital Ads and Strategy for B2B...

    PPC digital ads including Google Ads, Facebook and LinkedIn. Digital marketing strategy, email marketing and landing page design using HubSpot for Mobile Doorman, a B2B Proptech Company. See Work: https://97switch...
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    Website and Digital Marketing for...

    Website and Digital Marketing for...

    Digital Strategy and Website for SMASHotels, hotel management company See Work: https://97switch.com/portfolio-item/smashotels/
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    Virtual reality business digital...

    Virtual reality business digital...

    MassVR, a new free-roam virtual reality gaming experience, allows groups to play and compete in a virtual reality world. The game uses groundbreaking technology, allowing people to walk around in a 16,000 square foot...
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  • 15
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Lombard, IL

    This established branding company counts major brands like Lammi Sports and K. Hovnanian among their clients. Based in Illinois, Stevens & Tate brings a bright and impactful approach to each branding project they take on.

    Walgreens is one of the largest convenience store and pharmacy chains the world. They turned to Stevens & Tate for a focused packaging campaign that would highlight their unique brand voice and audience. Stevens & Tate delivered with highly modern and striking packaging designed to make an impact.

    SERVICES
    • 15% Branding
    • 14% Web Design
    • 13% Content Marketing
    • 58% Other
    Cinch

    Cinch

    As a leader in residential home warranties across the U.S., HMS had become a household name. So when the company decided to change to CINCH Home Services to better reflect its more diverse capabilities, it knew it had...
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    K. Hovanian® Developments of...

    K. Hovanian® Developments of...

    The Chicagoland division of K. Hovnanian® Homes® was looking for a new way to educate and spark interest with today’s homebuyers. The goal was to clearly showcase the benefits of choosing a new home over a used home...
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    The University of Chicago...

    The University of Chicago...

    Being diagnosed with diabetes can be overwhelming for someone. The mission of the University of Chicago Medicine Kovler Diabetes Center is to help alleviate fear and confusion through education, clinical care, community...
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    St. Catherine's Village: Senior...

    St. Catherine's Village: Senior...

    St. Catherine’s Village, Mississippi’s premier Continuing Care Retirement Community (CCRC), was struggling with an image problem. First, it was perceived as being too expensive and exclusive. Second, potential...
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What Is Branding in Marketing?

Branding in marketing is the process of creating a symbol, design, name, slogan, and marketing content that aligns with your company’s values. Companies market their brands to align what they want people to think about the company with what people actually think about the company.

Marketing involves promoting specific products, and branding is the process of figuring out a company’s values and image. That means that branding in marketing is the process of promoting products through a company’s greater image.

Why Is Branding Important in Marketing?

Branding is important in marketing for 3 main reasons:

  1. Branding helps clearly deliver a message: Encouraging consumers to buy a certain product or engage in certain behavior is easier when they associate a request with a particular brand. Having a strong overarching brand makes it easier to clearly and persuasively ask customers to take action and buy a specific product.
  2. Branding confirms the product’s credibility: Products seem credible when they are pitched from a brand that has a good reputation. Leverage a strong brand to earn credibility and trust for specific products.
  3. Branding connects consumers with the right products: Having a strong brand helps connect potential customers with the right products. A company that has a brand reputation for being sporty and athletic will attract customers who are looking for sportswear products. Then, the company will simply be responsible for continuing to create products that meet customer demand.

What Steps Are in the Brand Marketing Process?

  1. Determine a target audience
  2. Research competition
  3. Create value propositions
  4. Determine brand guidelines
  5. Market your brand

Here’s an explanation of each step in the brand marketing process.

  1. Determine a target audience: Brand marketing requires knowing what audience you are targeting with your communication. A company should identify its target audience and tailor its mission to meet that audience wherever it can. Specifically, brand marketing should exist to create campaigns that meet the needs and desires of customers.
  2. Research competition: What are other companies doing? What kind of brand marketing processes do they have? What makes your selling proposition unique and the best option for a given customer?
  3. Create value propositions: Focus on what makes your brand unique and valuable. Value propositions set your business apart from your competitors. How does your business stand apart from the rest of the market? Include your value proposition in every brand marketing material. You don’t have to be explicit. Just be able to answer the question: What does this product do for me that another product couldn’t?
  4. Determine brand guidelines: Make sure there are consistent guidelines regarding your brand logo, colors, slogans, and language. Maintain consistency across your various marketing channels (print, television, internet, etc.) to maintain customer loyalty.
  5. Market your brand: Have a strategy to market your brand. Use channels such as email, social media, and commercials. Display your brand as widely as possible.