October 2022

Top Brand Consulting Firms in Chicago

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. It also includes a consistent visual presentation – think colors, logos, fonts.

Luckily, Chicago has some of the best brand consultants to hire. Use our list to find and connect with a brand agency in The Windy City. Evaluate their case studies, project types, and client reviews to determine which branding company is the best fit for you.

List of the Best Branding Companies in Chicago

  • 1
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    They have already landed major names like Life Fitness as clients, and Monogramgroup is still expanding on its list of success for brands in a wide range of industries. This Chicago-based firm helps organizations around the world focus their branding strategy to increase both brand perception and measurable sales.

    If you want to see how Monogramgroup helps brands communicate with their audiences in a unique and crowded space, look no further than their brand development work for Mintel. Monogramgroup helped them define a strategy for their specific audience to improve their reach and meet key KPIs.

    SERVICES
    • 60% Branding
    • 25% Market Research
    • 15% Marketing Strategy
    Club Champion

    Club Champion

    MonogramGroup did a brand-driven website re-skinning for Club Champion in early 2020. This project included brand concept development & testing, original photography, site architecture and a full redesign of every web...
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    Shamrock Environmental Corporation

    Shamrock Environmental Corporation

    The Southeast’s leading wastewater treatment organization goes upstream Shamrock Environmental, a portfolio company of CenterOak Partners, treats wastewater throughout the Southeastern US.   Shamrock also has a...
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    CenterOak Partners

    CenterOak Partners

    CenterOak Partners is a Dallas-based private equity firm that focuses on investing in lower middle-market companies inconsumer, industrial growth and business services sectors. Their core team has successfully invested...
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    Catholic Theological Union

    Catholic Theological Union

    One of America’s largest Roman Catholic graduate schools of theology and ministry, Catholic Theological Union is home to men and women, religious and laity, from around the world. CTU students engage in a transforming...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Founded in 2005, Cultivate is a Chicago-based branding agency that specializes in brand strategy, design, photography, and creative marketing. The team mainly works with small businesses and midmarket players such as Ozinga, The Chicago International Film Festival, and The Boxcar Children.

    For example, in 2020 Superior Construction hired Cultivate to handle its content marketing, branding, and web design efforts. Cultivate initially worked with Superior Construction for photography and videography but has since taken on various responsibilities.

    SERVICES
    • 50% Mobile App Development
    • 50% Branding
    Safety + Mobile App

    Safety + Mobile App

    Cultivate worked with a major electric utility company to create a mobile app that provides their workforce and contractors with essential job safety information. When the COVID-19 pandemic hit, delivering power to homes...
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    Nutrition GPA

    Nutrition GPA

    Nutrition GPA is a self-help tool for those seeking to monitor and improve their eating habits and nutrition status. We worked closely with the app creator, Monica Reinagel, MS, LD/N, to bring her vision to life. Monica...
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    Clinical App for Early Autism...

    Clinical App for Early Autism...

    EAS develops personalized behavioral therapy programs that enable families to work hand in hand with licensed ABA professionals to create positive interactions and measurable outcomes for children with autism. After...
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    Naledi Collection Brand Launch

    Naledi Collection Brand Launch

    IGC provides a comprehensive range of diamond jewelry products, services, and tools for experienced independent jewelers who want to stand out and be competitive in a rapidly changing market. Post rename and rebrand, a...
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  • 3
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Batesmeron Sweet Design is a branding design agency based in Chicago whose past clients include Chicago Flower and Garden Show and many more significant brands across multiple markets. What sets them apart is their ability to deliver brand identity design that doesn’t just look good—it actually delivers on key performance indicators to help brands drive real growth.

    One of Batesmeron Sweet Design’s most recent successes comes from their work for Dustless, who sought them out in need of branding that would help them improve their brand’s unique voice. Batesmeron Sweet Design gave them the resources and expertise to confidently improve their brand presentation, resulting in lasting effects on their bottom line.

    SERVICES
    • 60% Branding
    • 25% Direct Marketing
    • 15% Web Design
    RCN Chicago Valentine's Day...

    RCN Chicago Valentine's Day...

    For their mid-Q1 efforts, entertainment and communications provider RCN decided they wanted to create a campaign that disrupted their typical messaging style. In the spirit of the season, the BatesMeron team set to work...
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    With key clients like the United States Steel and Verso, Conjure is a trusted creative company that has been in service since 1996. The team has experience working with small-, mid-sized, and large enterprises from various industries like business services and consumer products.

    Among Conjure’s biggest projects is its rebranding efforts for ICC Group Inc., a construction firm from Elburn, Illinois. The team helped the client handle its rebrand as they expand, stirring clear from its previous region-specific approach.

    SERVICES
    • 80% Branding
    • 10% Graphic Design
    • 10% Packaging Design
    Company and Product Branding

    Company and Product Branding

    Branding for a new brewing company. The client's desire was to reflect his commitment to the environment and the use of organics materials in every part of his business.
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    Branding NYSE Event

    Branding NYSE Event

    Extend the branding of United States Steel "X" campaign to the bell ringing at the NYSE.
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    Next Level Recycling

    Next Level Recycling

    Communicate the value of responsibility manufactured steel to a younger audience that doesn't know U. S. Steel is still around.
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    Brand Advertising Campaign

    Brand Advertising Campaign

    Develop a series of ads that promotes The JAMA Network as an inclusive, credible, and respected peer-review organization.
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  • 5
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    1,000 - 9,999
    LOCATION:
    Chicago, IL

    SGK is a global packaging and brand experience company based in the UK and was founded in 1953. They have more than 1000 employees globally that specialize in branding, content marketing, and advertising to mid-market and enterprise clients mainly focusing on consumer products & services, e-commerce, and arts, entertainment & music industries.

    Sartorius Stedim Biotech hired SGK to rebrand their biotech company's existing product marketing assets involving their application notes, datasheets, guides, brochures, and other collateral. SGK rebranded 4,500 of the client's marketing materials within one year. Their commitment to adjust and react immediately to our demands was impressive.

    SERVICES
    • 20% Branding
    • 20% Content Marketing
    • 10% Advertising
    • 50% Other
  • 6
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Social Driver is a digital agency based in Washinton, DC, and was founded in 2011. They have about 50 employees that specialize in social media marketing, web design, and web development for a wide range of businesses focusing on health care & medical, non-profit, and business services industries.

    Leukemia & Lymphoma Society tapped Social Driver to create an animated video for their nonprofit organization. The team wrote up a script and pre-and post-produced a two-minute video using the client's resources. Social Driver was able to take a topic that’s hard to capture in a visual medium and translate it into moving yet informative video. The team had an excellent command of the project details and timelines and kept everything moving along. 

    SERVICES
    • 30% Social Media Marketing
    • 15% Web Design
    • 15% Web Development
    • 40% Other
  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Artversion counts Volvo among its key clients and has delivered branding results in a variety of industries. The result is that this Chicago-based firm has achieved widespread acclaim for their targeted branding work.

    One example of their branding success comes from a globally recognized brand that found itself in need of refreshed brand identity. Artversion helped them revitalize their existing strategy to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    SERVICES
    • 25% UX/UI Design
    • 25% Branding
    • 25% Graphic Design
    • 25% Other
  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Recognizable brands worldwide have employed VisualFizz to bring their branding needs to the next level. Based in Chicago, VisualFizz was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, VisualFizz provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 20% Social Media Marketing
    • 20% Web Development
    • 15% Pay Per Click
    • 45% Other
    Website Redesign and Optimization...

    Website Redesign and Optimization...

    Please see full case study here: https://www.visualfizz.com/case-studies/wordpress-redesign-for-chicago-healthcare-provider/ The Results of the VisualFizz Partnership CCHC patients experienced a faster-running website...
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    Web Design and Branding for...

    Web Design and Branding for...

    See full case study here: https://www.visualfizz.com/case-studies/development-design-for-professional-community/ Introduction: CMX wanted to create a robust, secure WordPress brand site that allowed each user to securely...
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    Full Service E-Commerce, SEO, and...

    Full Service E-Commerce, SEO, and...

    See Full Case Study Here: https://www.visualfizz.com/case-studies/ecommerce-social-media-case-study/ Quick Summary: Their assortment of unique and fun accessories, home goods, and lifestyle products are focused on strong...
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    One Hope United: Non-Profit CRO...

    One Hope United: Non-Profit CRO...

    View full case study here: https://www.visualfizz.com/case-studies/web-development-design-chicago-non-profit/   Quick Summary:  Utilizing marketing strategies during the holiday season is a stressful undertaking for...
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  • 9
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    Concentric Design is a Chicago-based graphic design firm that specializes in visual identity, website, and print design projects for a variety of clients seeking to positively impact their customers and communities. They help their clients succeed by creating brand identities, digital experiences, and print materials that communicate clearly, achieve marketing goals and look fantastic.

    They worked with Foy and created a visual identity system that promotes a wellness mindset across all touchpoints.
     

    SERVICES
    • 35% Branding
    • 30% Web Design
    • 25% Graphic Design
    • 10% Other
  • 10
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    When companies like Microsoft need an effective path to better brand iconography, they enlist the services of Mabbly. This Chicago-based brand design agency has provided their services for brands throughout the world, and has established itself as an agency that delivers consistent results.

    ShopRunner is a company that’s tapped into a large audience already but was looking to expand their reach. They turned to Mabbly for the opportunity to improve their brand platform, and Mabbly delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 25% Digital Strategy
    • 20% Branding
    • 20% Web Design
    • 35% Other
    AArete

    AArete

    Mabbly was enlisted by AArete to facilitate a brand study and GTM strategy for their newly repositioned core differentiators as well as a complete overhaul of their CMS,  sales collateral, and the implementation of...
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    Airsys

    Airsys

    https://www.mabbly.com/case/airsys/
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    Crane

    Crane

    https://www.mabbly.com/case/crane/
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  • 11
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Frequently featured on the Inc. 5000, Logical Media Group is a digital marketing agency with years of experience in delivering exceptional results. Their creative focus on building systems and crafting strategies empowers their partners to achieve transformational results.

    Logical Media Group’s seasoned marketing team was a game-changer in Orgain’s utilization of new opportunities and sales funnels. The digital solutions provider built a detailed campaign structure that has led to an increase of up to 850% in YoY conversions, 614% in YoY revenue, and 462% in YoY ROI to Orgain’s performance.
     

    SERVICES
    • 15% Search Engine Optimization
    • 15% Pay Per Click
    • 10% Digital Strategy
    • 60% Other
    Donlen

    Donlen

    We developed Donlen Web's website utilizing the “Form Follows Function” methodology. Meaning the functionality, usability, and navigation of the website will come first, followed secondly by design. We delivered a...
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    Precious Moments Social Media...

    Precious Moments Social Media...

    In order to expand online awareness and generate sales, Logical recommended a comprehensive Search Engine Optimization (SEO) and Paid Media campaign, consisting of Paid Social Media Ads (Facebook and Instagram) and Paid...
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    Soliant Consulting

    Soliant Consulting

    We developed Soliant Consulting's website utilizing the “Form Follows Function” methodology. Meaning the functionality, usability, and navigation of the website will come first, followed secondly by design. We...
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    Jameson's Charhouse

    Jameson's Charhouse

    We developed Jameson's Charhouse's website utilizing the “Form Follows Function” methodology. Meaning the functionality, usability, and navigation of the website will come first, followed secondly by design. We...
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  • 12
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    When a company like Simply Smita needs branding design work, they engage with Twelve and Twenty Eight. Founded in Illinois and featuring a range of branding professionals, Twelve and Twenty Eight helps brands create a unique identity with expert brand development and execution.

    Twelve and Twenty Eight also prides themselves on bringing clients the brand identity results they need in a timely and affordable manner. That’s why they’ve become a go-to name in branding that continues to expand their client list to include brands like Splendid and others across a range of industries and client specialties.

    SERVICES
    • 60% Branding
    • 30% Web Design
    • 10% Graphic Design
    BRANDING | Legacy Lending Partners

    BRANDING | Legacy Lending Partners

    Legacy Lending Partners, a firm created by a father - son team who are serial entrepreneurs. Based in the greater Chicago area, this firm is an end to end financial services provider for medium and small businesses with a...
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    BRANDING | Melrose Partners Designs

    BRANDING | Melrose Partners Designs

    A rich, unique and meaningful brand identity that fully resonates with the impeccable work of Chicago’s finest new luxury real estate firm. We carried out extensive research to study the real estate space, mindset and...
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    Website Copywriting | Lima...

    Website Copywriting | Lima...

      Lima Stanley Design is an interior and landscape design studio based in Dallas, Texas. Their expertise lies in designing spaces keeping their clients’ health and wellness needs in mind.       The owners and...
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    Website Design | Integrative Soul...

    Website Design | Integrative Soul...

      Dr. Kerry Egan is an Illinois-based Chiropractor, Healer, ThetaHealing Instructor, and a Health + Transformational Coach. Her mission is to help people find their way to a balanced, fulfilled life by healing on a...
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  • 13
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    97 Switch apply their web design and digital marketing skills to develop a digital presence that fits the personality and purpose of their clients. They mainly work with small and mid-sized companies in the hospitality and leisure, financial services, and real estate industries.

    They built a launch branding strategy and digital presence for Hotel EMC2, Autograph Collection. The engagement turned into a long-lasting relationship with 97 Switch providing ongoing digital advertising support, content development, SEO, website maintenance, and social media services to the hotel.

    SERVICES
    • 25% Digital Strategy
    • 20% Advertising
    • 20% Web Design
    • 35% Other
    Hotel Rebrands with Website and...

    Hotel Rebrands with Website and...

    theWit, a 4-star hotel in downtown Chicago, an homage to creativity and expression needed more than ever to share their multi-sensory hotel experience online. https://97switch.com/portfolio-item/thewit-website/ theWit...
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    Website and Digital Strategy

    Website and Digital Strategy

    We built their website, provide ongoing digital strategy and content creation 
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    Website and Digital Marketing for...

    Website and Digital Marketing for...

    Redesigned rentatl tenting company website and support digital marketign efforts: See work: https://97switch.com/portfolio-item/joliet-tent/
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    Website and Digital Marketing for...

    Website and Digital Marketing for...

    Built and manage rooftop bar website and support digital marketing efforts See Work: https://97switch.com/portfolio-item/roof-on-thewit/
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  • 14
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Chicago, IL

    Recognizable brands worldwide have employed Mess Marketing to bring their video production needs to the next level. Based in Chicago, Mess Marketing was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, Mess Marketing provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    SERVICES
    • 40% Web Development
    • 30% Web Design
    • 15% UX/UI Design
    • 15% Other
    Cooperate: Kawasaki Cooperative...

    Cooperate: Kawasaki Cooperative...

    It’s not everyday we get the opportunity to change how businesses work, but in this case, that’s exactly what we were called in to do. Mess spent hundreds of hours planning, designing, and developing the digital...
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    United Benefit Advisors Branding

    United Benefit Advisors Branding

    United Benefit Advisors is a membership organization whose goal is to help their partners by sharing their collective wisdom through data, in-person events, and information-rich communications.  A lot has changed in the...
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    PBS KIDS Sesame Street Website

    PBS KIDS Sesame Street Website

    Mess was thrilled when Sesame Workshop contacted us about a building a new home on PBSKids.org. We designed and developed a responsive website to be pawed at by kids of all ages on a range of displays and mobile devices....
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    Fidelity Life Website Redesign

    Fidelity Life Website Redesign

    In the extremely competitive life insurance marketplace where paid media is cost prohibitive, we were challenged to build a site for Fidelity Life that drives heavy traffic via SEO without sacrificing a great user...
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  • 15
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Chicago, IL

    Many enterprise clients count Encite as their dependable branding experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Denver-based agency is certainly here to make an impact.

    One Encite client is a globally recognized leader in their sector, and Encite has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 15% Graphic Design
    • 15% Social Media Marketing
    • 15% Web Design
    • 55% Other
    MINA Group: Brand Strategy

    MINA Group: Brand Strategy

    The MINA Group is an award-winning restaurant group headed by Chef Michael Mina that has built success on a foundation of selflessness and adaptability that is reflected in a dining experience that has been artfully...
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    Name and Visual Identity...

    Name and Visual Identity...

    Objectives/Unique Selling Proposition The Denver North Business Assocation are a membership-based organization which acts as a liaison between the community, developers and local government as the neighborhoods they serve...
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Need Help Finding a Company?

What Is Branding in Marketing?

Branding in marketing is the process of creating a symbol, design, name, slogan, and marketing content that aligns with your company’s values. Companies market their brands to align what they want people to think about the company with what people actually think about the company.

Marketing involves promoting specific products, and branding is the process of figuring out a company’s values and image. That means that branding in marketing is the process of promoting products through a company’s greater image.

Why Is Branding Important in Marketing?

Branding is important in marketing for 3 main reasons:

  1. Branding helps clearly deliver a message: Encouraging consumers to buy a certain product or engage in certain behavior is easier when they associate a request with a particular brand. Having a strong overarching brand makes it easier to clearly and persuasively ask customers to take action and buy a specific product.
  2. Branding confirms the product’s credibility: Products seem credible when they are pitched from a brand that has a good reputation. Leverage a strong brand to earn credibility and trust for specific products.
  3. Branding connects consumers with the right products: Having a strong brand helps connect potential customers with the right products. A company that has a brand reputation for being sporty and athletic will attract customers who are looking for sportswear products. Then, the company will simply be responsible for continuing to create products that meet customer demand.

What Steps Are in the Brand Marketing Process?

  1. Determine a target audience
  2. Research competition
  3. Create value propositions
  4. Determine brand guidelines
  5. Market your brand

Here’s an explanation of each step in the brand marketing process.

  1. Determine a target audience: Brand marketing requires knowing what audience you are targeting with your communication. A company should identify its target audience and tailor its mission to meet that audience wherever it can. Specifically, brand marketing should exist to create campaigns that meet the needs and desires of customers.
  2. Research competition: What are other companies doing? What kind of brand marketing processes do they have? What makes your selling proposition unique and the best option for a given customer?
  3. Create value propositions: Focus on what makes your brand unique and valuable. Value propositions set your business apart from your competitors. How does your business stand apart from the rest of the market? Include your value proposition in every brand marketing material. You don’t have to be explicit. Just be able to answer the question: What does this product do for me that another product couldn’t?
  4. Determine brand guidelines: Make sure there are consistent guidelines regarding your brand logo, colors, slogans, and language. Maintain consistency across your various marketing channels (print, television, internet, etc.) to maintain customer loyalty.
  5. Market your brand: Have a strategy to market your brand. Use channels such as email, social media, and commercials. Display your brand as widely as possible.