May 2022

Best Naming Agencies in Boston

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Boston to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in Beantown

  • 1
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    When companies like Acura need an effective and fast way to identify their brand voice, they turn to Blackcoffee. This Boston-based brand development agency has been providing branding strategies for brands throughout the world for years, and has established itself as a major name in high-end branding.

    AdTech is a company that’s achieved significant success but was looking to reach the next level. They turned to Blackcoffee for the opportunity to improve their brand’s impact, and Blackcoffee delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 100% Branding
    ohDEER | rebranding

    ohDEER | rebranding

    A FRANCHISE LOOKING TO INCREASE OVERALL MARKET SHARE TO BECOME THE PREFERRED CHOICE FOR DEER, TICK, AND MOSQUITO CONTROL. We began by reassessing the brand's value proposition to develop a strategy backed by a single...
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    Boloco | Branding

    Boloco | Branding

    BOLOCO LETS PEOPLE CREATE THEIR OWN BURRITOS, SO WE BUILD A FLEXIBLE BRAND STRATEGY AND IDENTITY SYSTEM, ALLOWING THE RESTAURANT CHAIN TO MIX IT UP WHILE STATING ON BRAND. While the core message, and guarantee, remains...
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    AdTech | rebranding

    AdTech | rebranding

    ADTECH IS THE #1 HOT GLUE BRAND IN THE WORLD, AND THE INDUSTRY LEADER IN HOT MELT TECHNOLOGY   Together with AdTechs senior leadership, Blackcoffee researched the market and category to determine a defensible brand...
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    Privafy | branding

    Privafy | branding

    A NEW IDENTITY FOR A NEW BRAND: FROM STRATEGY AND MESSAGING THROUGH NAMING AND VISUAL IDENTITY, BLACKCOFFEE WORKED TO DEFINE AND ARTICULATE THIS COMPLETE DATA-IN-MOTION SECURITY STACK. Entering a new category is...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Malden, MA

    Trellis creates solutions for customers that not only accomplish their short term goals but position them for future growth. Their talented team of tech experts specializes in e-commerce solutions as well as web design and development. 

    A recent example of their work was redesigning the website for Wine Enthusiast magazine. As a leading provider of alcohol-related content, Trellis crafted the site to be capable of hosting their massive amount of content with a user experience that was simple to navigate. 

    SERVICES
    • 40% E-Commerce Development
    • 15% Web Design
    • 10% Branding
    • 35% Other
    Shopify+ Redesign & Rebuild

    Shopify+ Redesign & Rebuild

    Trellis developed a highly customized Shopify experience for Slate Milk to encapsulate the brand that was so unique. We added a subscription integration service with the help of our partners at Recharge. We also ensured...
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    NOBULL: Shopify Plus

    NOBULL: Shopify Plus

      The combination of the right tools and the perfect design collaboration has yielded a site that represents the NOBULL brand exactly as intended. We focused on showcasing their products first and foremost, with a fluid...
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    '47 Brands: Shopify Plus

    '47 Brands: Shopify Plus

    Trellis worked with '47 on a scope of work to redesign and reimplement a Shopify theme that would help grow their business. After working through a large portion of 2019 together we were able to launch a new site in 2020...
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    Charlie Hustle: Shopify Plus

    Charlie Hustle: Shopify Plus

      The founders of Charlie Hustle have a sharp eye for design - and they could tell that their online presence was in danger of crossing the line from “classic vintage” to outdated. Their original website was also...
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  • 3
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Quincy, MA

    What do Thomson Reuters and Fidelity have in common? They’ve both turned to Cleveland Design for graphic design and marketing expertise. This Boston-based agency has already made major waves with work for enterprise clients and startups alike.

    When Honeywell launched a platform targeting their unique users, Cleveland Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 50% Branding
    • 30% Graphic Design
    • 20% Web Design
    Global Talent Recruitment Campaign

    Global Talent Recruitment Campaign

    For Thomson Reuters, we created a talent recruitment campaign for use worldwide. We developed the theme “Bring your passion” and brought it to life with a design that is vibrant, engaging and (of course) brand compliant.
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    Grace Hopper Conference

    Grace Hopper Conference

    To support Thomson Reuters’ presence at the Grace Hopper Conference celebrating women technologists, we saw an opportunity to extend the corporate brand into new territory. We created a unique look and...
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    Intern Program at Thomson Reuters

    Intern Program at Thomson Reuters

    This campaign consists of a variety of elements for the Intern Program at Thomson Reuters. Learning guides, internal intranet site with an interactive element to step through the learning process, and follow up assessment.
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    CompuMark Ad Campaign

    CompuMark Ad Campaign

    When longtime client CompuMark wanted to dial up the volume on its message of market leadership, the Cleveland Design team was ready. We delivered a print advertising campaign that combined bold headlines with dramatic...
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.

    Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.

    SERVICES
    • 100% Branding
    Carmax

    Carmax

    Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...
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    Angry Orchard for Boston Beer...

    Angry Orchard for Boston Beer...

    The Need Alcoholic cider-making is an age-old tradition. When water was scarce or contaminated, cider was a go-to drink. Over time, however, cider began to get a bad rap since it was not really beer, not quite wine, and...
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    Cherubs for NatureSweet

    Cherubs for NatureSweet

    NatureSweet enlisted the help of NameStormers to brand their grape tomatoes for the club retail channel. Grape tomatoes were replacing cherry and Roma tomatoes because of their sweeter flavor and ideal size....
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    Hilton Tru

    Hilton Tru

    The Need Hilton came to Namestormers with the goal to gain more share in the midscale price hotel space. The target customers were millennials and travelers early in their traveling years or careers who typically look for...
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  • 5
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Arlington, MA

    Mastering brand design is an essential need in today’s market. That’s why brands everywhere have turned to the U.S.-based Ora Brand Strategy + Design, LLC for branding services expertise that leads to real results. When a brand needs to shine brighter in a range of media with an agency they can depend on, they turn to Ora Brand Strategy + Design, LLC.

    When one Ora Brand Strategy + Design, LLC client found themselves lacking an effective brand strategy, they came to Ora Brand Strategy + Design, LLC to help them boost brand perception. Ora Brand Strategy + Design, LLC delivered brand strategy results that allowed their client to increase business on-schedule and within their budget.

    SERVICES
    • 70% Packaging Design
    • 15% Branding
    • 10% Graphic Design
    • 5% Other
    Abilyn's Brand Identity

    Abilyn's Brand Identity

    Abilyn's Frozen Bakery brings a surprising twist to the classic New England ice cream parlor: their products take the form of a familiar baked treat, created with ice cream instead of dough. Hand-crafted, Abilyn's creates...
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    DesignLights Consortium Branding

    DesignLights Consortium Branding

    The DesignLights Consortium (DLC), a non-profit organization and champion of energy efficiency in the commercial lighting industry, asked Ora to re-energize their brand.  The brand system consists of:  Brand...
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    Ampion – Focus your energy.

    Ampion – Focus your energy.

    Ora translated the functional and aspirational aspects of this solar energy company into a dynamic brand. The brand system consists of:  Name + Tagline  Logo  Brand Guide   Website (they are no longer using our...
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    Basha Mediterranean Foods

    Basha Mediterranean Foods

    This product branding helped my client grow their distribution from a local sensation into a regional player.  Logotype Package Design System 
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  • 6
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Newton, MA

    Renowned brands like Slack, FedEx, and Symantec trust StudioRd Design to build and enhance their brand identities. An independent graphic design and branding studio, they work with clients of all sizes and industries.

    They partnered with The Logic to create a brand and identity for the subscription-based news site from scratch. Working side-by-side with the news site’s content platform partner, they created a clean publishing website on a WordPress backend and continue to provide ongoing support and push features as the company grows and expands user base.

    SERVICES
    • 40% Branding
    • 30% Logo
    • 30% Product Design
    Forrester Urbane

    Forrester Urbane

    Morgan Fischer is the swiss army knife of corporate leasing. With a nimble team, Morgan is able to manage the corporate real estate procurement process - end-to-end - for spaces of any size. We partnered closely with...
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    Corero

    Corero

    Corero, a network security company and leader in real-time, high-performance DDoS defense solutions, had polled top technology decision makers and security experts at the 2017 RSA Security Conference and needed a clear...
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    The Logic

    The Logic

    The Logic is a subscription-based news site focusing on the technology and innovation economy within Canada. We partnered closely with The Logic team to create a brand and identity from scratch. Working side-by-side with...
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    Sookasa

    Sookasa

    Sookasa is the only all-in-one enterprise CASB and SaaS security provider to audit activity, protect data end-to-end, and enforce policies on Dropbox, Google Drive, OneDrive, and Slack. We helped the Sookasa team...
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  • 7
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Boston, MA

    Having worked for clients such as Timberland, ESPN, and Dunkin’, GYK Antler knows how to market for just about any company. The agency specializes in branding, marketing strategy, and media planning & buying, primarily catered towards midmarket clients in the field of consumer products and services.

    GYK Antler usually produces videos for the campaigns of their clients. One such video was made for YORK Athletics, a sportswear retailer. The video was meant to feature the company’s “Worth The Fight” campaign, a campaign that focuses on community growth.

    SERVICES
    • 20% Advertising
    • 10% Branding
    • 10% Content Marketing
    • 60% Other
    NH Travel & Tourism: Tyler McGill...

    NH Travel & Tourism: Tyler McGill...

    A video we made as a part of the NH Travel & Tourism How I Live Free series. 
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    YORK Athletics MFG: #WorthTheFight

    YORK Athletics MFG: #WorthTheFight

    The hero video for the YORK Athletics worth the fight campaign. 
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    Ocean Spray Grapefruit

    Ocean Spray Grapefruit

    A video we created to promote Ocean Spray's grapefruit line. 
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    Cedar's Now You Know: Jalepeno

    Cedar's Now You Know: Jalepeno

    A video we created for Cedar's Now You Know campaign. 
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  • 8
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    Intersecting Knowledge, LLC believes in creative thinking and business logic as the best ways to develop effective solutions for businesses. They provide web design, branding, and logo solutions for small businesses, with their branding services focused on brand messaging, brand strategy, and more.

    As an example of their work, Intersecting Knowledge, LLC once partnered with VetCor, a veterinarian service. Intersecting Knowledge, LLC helped reshape the company’s brand identity and provided a new logo for them as well.

    SERVICES
    • 20% Branding
    • 20% Logo
    • 20% Web Design
    • 40% Other
    VetCor Brand Identity

    VetCor Brand Identity

    VetCor’s corporate identity,logo and visual language was in need of a new modern feel that better reflected their vivacious personality and focus on community both within and outside of their organization.  
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    VetCor Website Redesign

    VetCor Website Redesign

    IK updated VetCor's Corporate Website to represent the new brand identity and improve the overall navigation and customer experience. IK also developed a system of flexible web templates for the practice websites to...
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    Lone Star Overnight Website

    Lone Star Overnight Website

    Lone Star Overnight or LSO is a regional player in the shipping industry with an attitude larger than the big boys. To support that Texas sized ethos IK partnered with LSO to completely rethink their web experience. A...
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    Knotty Groom Brand Identity

    Knotty Groom Brand Identity

    The Knotty Groom is a traveling men’s stylist. Men are often left out of the market of Wedding Day self-care. The Knotty Groom focuses specifically on mens hair and facial hair styling for big events. IK was engaged to...
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  • 9
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Windham, NH

    36creative has offered creative marketing and branding solutions to clients across the Greater Boston region since 2004. They are experts in marketing strategy, web design, and web development for clients that work in the fields of business services, financial services, and consumer products.

    As an example of their work, 36creative partnered with Marathon Sports to unify and revamp the retailer's brand identity. Following a thorough research phase, 36creative distilled the client's brand essence to leverage across brand collateral. The team also developed and designed an e-commerce website that caters to the retailer's target audience.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 20% Web Design
    • 40% Other
    Marathon Sports - eCommerce Website

    Marathon Sports - eCommerce Website

    Marathon Sports, along with their sister companies, Runner's Alley and Sound Runner, are a leading retail chain throughout New England for running apparell. Known widely for their in-store customer service and the ability...
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    Long's Jewelers - 3D Animated...

    Long's Jewelers - 3D Animated...

    To promote the engagement ging services for Long's Jewelers, we created this 3D animated 30 second commercial for a campaign across streaming services.
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    Cascade Lacrosse - XRS Custom...

    Cascade Lacrosse - XRS Custom...

    Cascade Lacrosse dominates the helmet and protective gear industry. There's no better representation of this than their lastest helmet, the XRS, which they hired our agency to help launch it to market. This is a custom...
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    Eastern Standard Provisions -...

    Eastern Standard Provisions -...

    The restraurant ownership group of Eastern Standard Provisions came to us with nothin but an idea for a pretzel and asked us to help them create an entire D2C, eCommerce brand around it. Through in depth research, we were...
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  • 10
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Worcester, MA

    Davis Advertising is an independent agency based in Worcester, Mass. that offers media production, design, and marketing solutions. They are experts in advertising, branding, and media planning and buying for small and mid-market firms in the fields of financial and business services.

    One of Davis Advertising’s projects involved working with Yesway Stores. Davis Advertising produced a short animation for the company that showcased their rewards program. The video was posted on social media.

    SERVICES
    • 25% Advertising
    • 20% Branding
    • 15% Digital Strategy
    • 40% Other
    Sunrise Detox Spottestimonial

    Sunrise Detox Spottestimonial

    Testimonial spot for treatment center
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    Social Media animation

    Social Media animation

    For Yesway Stores
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    Honey Dew Park Bench

    Honey Dew Park Bench

    Commercial to launch new product for Honey Dew.
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    That's not your coffee

    That's not your coffee

    Fun video showing how Honey Dews coffee is a superior blend.
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  • 11
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Providence, RI

    With an impressively robust client list that includes names like 4Ocean, North Street Creative empowers brands with branding and design. Founded on design-first principles, this New York-based firm offers an emphasis on helping brands drive change.

    One example of North Street Creative’s experience is their work for American Express, one of the world’s respected brands. North Street Creative helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 30% Branding
    • 30% Web Design
    • 20% Graphic Design
    • 20% Other
    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Drexel Hamilton

    Drexel Hamilton

    Drexel Hamilton is a service-disabled veteran-owned investment bank that engaged North Street to reimagine its brand identity and messaging to better speak to its distinct audience.  First, North Street developed a...
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  • 12
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Cambridge, MA

    Many enterprise clients count LOTUS as their dependable video production experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Los Angeles-based agency is certainly here to make an impact.

    One LOTUS client is a globally recognized leader in their sector, and LOTUS has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 25% Branding
    • 25% Social Media Marketing
    • 25% Video Production
    • 20% Other
    APEX

    APEX

    ACE

    ACE

    MVMT

    MVMT

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