May 2021

Best Naming Agencies in Boston

Having a good business name provides a company with a host of advantages. The most substantial benefits include having strong brand awareness, brand recognition, brand loyalty, online searches and SEO, and encapsulation of the company’s purpose of values.

The cost of naming an agency can be nonexistent if a company handles it in-house. We advise consulting with a branding and naming agency before making a decision. The cost of consulting for the initial naming and branding of a company usually costs between $15,000 and $45,000.

We compiled and vetted a list of naming agency in Boston to help you find a naming firms. Each company has a portfolio of work and is ranked based on client reviews, market leadership, and work experience. Hire the naming firms that aligns with your business goals, project management style, budget, and timeline.

List of the Top Naming Firms in Beantown

  • 1
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Austin, TX

    NameStormers creates catchy, effective, and easy to remember product, service, or company names for clients like Aetna, Allstate, and IBM. They offer brand name strategy, tactical name research, implementation, and testing services.

    Circuit City, a used car retailer wanted an easy to understand, automotive relate NameStormers presented a variety of names and Circuit City selected the short, easy to spell name, Carmax. The “car” prefix directly related to the automotive business and the “max” suffix suggested the maximum value in a used car. Carmax stores are now a common sight across the country.

    SERVICES
    • 100% Branding
    Carmax

    Carmax

    Many consumers felt that buying a used car was an unpleasant and seedy experience. Circuit City wanted to change that perception and make this type of purchase more enjoyable and professional. They hoped to create a...
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    Brand Naming for IMBU

    IMBU is a product development company that was in need of a snappy and memorable name. NameStormers worked with them to develop a name that was light and colorful, like the brand's approach to textiles and manufacturing...
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    Bye Bye Boring beverage names

    Name Stormers helped Angry Orchard find a creative name for their hard cider line. Surrounded by traditional names, Angry Orchard stands out and excites the consumer. 
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    Branding for Canon PowerShot

    Canon USA hired NameStormers to help them develop a name for a new digital camera. The name needed to relate to empowering the user to take their own incredible photos. The team decided on the name PowerShot. The name was...
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  • 2
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    When companies like Acura need an effective and fast way to identify their brand voice, they turn to Blackcoffee. This Boston-based brand development agency has been providing branding strategies for brands throughout the world for years, and has established itself as a major name in high-end branding.

    AdTech is a company that’s achieved significant success but was looking to reach the next level. They turned to Blackcoffee for the opportunity to improve their brand’s impact, and Blackcoffee delivered a robust branding strategy that led to increased business and brand awareness.

    SERVICES
    • 100% Branding

    Privafy | branding

    A NEW IDENTITY FOR A NEW BRAND: FROM STRATEGY AND MESSAGING THROUGH NAMING AND VISUAL IDENTITY, BLACKCOFFEE WORKED TO DEFINE AND ARTICULATE THIS COMPLETE DATA-IN-MOTION SECURITY STACK.Entering a new category is...
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    ohDEER | rebranding

    A FRANCHISE LOOKING TO INCREASE OVERALL MARKET SHARE TO BECOME THE PREFERRED CHOICE FOR DEER, TICK, AND MOSQUITO CONTROL.We began by reassessing the brand's value proposition to develop a strategy backed by a single...
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    PREMARRA | brand naming

    A PROOF OF CONCEPT BRAND GETS A PREMIUM ITALIAN BRAND NAME.This early-stage startup approached Blackcoffee with only the vision for creating a premium dress shirt brand that would simplify the retail process by removing...
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    Boloco | Branding

    BOLOCO LETS PEOPLE CREATE THEIR OWN BURRITOS, SO WE BUILD A FLEXIBLE BRAND STRATEGY AND IDENTITY SYSTEM, ALLOWING THE RESTAURANT CHAIN TO MIX IT UP WHILE STATING ON BRAND.While the core message, and guarantee, remains...
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  • 3
    MIN. PROJECT SIZE:
    $25,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    New York, NY

    With an impressively robust client list that includes names like 4Ocean, North Street Creative empowers brands with branding and design. Founded on design-first principles, this New York-based firm offers an emphasis on helping brands drive change.

    One example of North Street Creative’s experience is their work for American Express, one of the world’s respected brands. North Street Creative helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them. 

    SERVICES
    • 30% Branding
    • 30% Web Design
    • 20% Graphic Design
    • 20% Other

    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Boston Trust Walden

    We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through...
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    Ruby-Collins General Contractors

    Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects. Despite their experience and success, Ruby-Collins’ existing branding and...
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  • 4
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Worcester, MA

    Davis Advertising is an independent agency based in Worcester, Mass. that offers media production, design, and marketing solutions. They are experts in advertising, branding, and media planning and buying for small and mid-market firms in the fields of financial and business services.

    One of Davis Advertising’s projects involved working with Yesway Stores. Davis Advertising produced a short animation for the company that showcased their rewards program. The video was posted on social media.

    SERVICES
    • 25% Advertising
    • 20% Branding
    • 15% Digital Strategy
    • 40% Other

    Sunrise Detox Spottestimonial

    Testimonial spot for treatment center
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    Social Media animation

    For Yesway Stores
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    Honey Dew Park Bench

    Commercial to launch new product for Honey Dew.
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    That's not your coffee

    Fun video showing how Honey Dews coffee is a superior blend.
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  • 5
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Quincy, MA

    What do Thomson Reuters and Fidelity have in common? They’ve both turned to Cleveland Design for graphic design and marketing expertise. This Boston-based agency has already made major waves with work for enterprise clients and startups alike.

    When Honeywell launched a platform targeting their unique users, Cleveland Design analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    SERVICES
    • 50% Branding
    • 30% Graphic Design
    • 20% Web Design

    Global Talent Recruitment Campaign

    For Thomson Reuters, we created a talent recruitment campaign for use worldwide. We developed the theme “Bring your passion” and brought it to life with a design that is vibrant, engaging and (of course) brand compliant.
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    Grace Hopper Conference

    To support Thomson Reuters’ presence at the Grace Hopper Conference celebrating women technologists, we saw an opportunity to extend the corporate brand into new territory. We created a unique look and...
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    Intern Program at Thomson Reuters

    This campaign consists of a variety of elements for the Intern Program at Thomson Reuters. Learning guides, internal intranet site with an interactive element to step through the learning process, and follow up assessment.
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    CompuMark Ad Campaign

    When longtime client CompuMark wanted to dial up the volume on its message of market leadership, the Cleveland Design team was ready. We delivered a print advertising campaign that combined bold headlines with dramatic...
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  • 6
    MIN. PROJECT SIZE:
    $50,000+
    EMPLOYEE SIZE:
    50 - 249
    LOCATION:
    Boston, MA

    Having worked for clients such as Timberland, ESPN, and Dunkin’, GYK Antler knows how to market for just about any company. The agency specializes in branding, marketing strategy, and media planning & buying, primarily catered towards midmarket clients in the field of consumer products and services.

    GYK Antler usually produces videos for the campaigns of their clients. One such video was made for YORK Athletics, a sportswear retailer. The video was meant to feature the company’s “Worth The Fight” campaign, a campaign that focuses on community growth.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 15% Content Marketing
    • 45% Other

    NH Travel & Tourism: Tyler McGill...

    A video we made as a part of the NH Travel & Tourism How I Live Free series. 
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    YORK Athletics MFG: #WorthTheFight

    The hero video for the YORK Athletics worth the fight campaign. 
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    Ocean Spray Grapefruit

    A video we created to promote Ocean Spray's grapefruit line. 
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    Cedar's Now You Know: Jalepeno

    A video we created for Cedar's Now You Know campaign. 
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  • 7
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    10 - 49
    LOCATION:
    Salem, NH

    36creative has offered creative marketing and branding solutions to clients across the Greater Boston region since 2004. They are experts in marketing strategy, web design, and web development for clients that work in the fields of business services, financial services, and consumer products.

    As an example of their work, 36creative partnered with Marathon Sports to unify and revamp the retailer's brand identity. Following a thorough research phase, 36creative distilled the client's brand essence to leverage across brand collateral. The team also developed and designed an e-commerce website that caters to the retailer's target audience.

    SERVICES
    • 20% Branding
    • 20% Marketing Strategy
    • 20% Web Design
    • 40% Other

    Meet 36creative

    Meet our team of experts and discover our agency culture.
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    Marathon Sports Website Design

    Website design and development for Marathon Sports. Ecommerce.
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    Boston Children's Hospital Promo...

    Boston Children's Hospital is on the forefront of medicine. They hired 36 to create a promotional video for their Stem Cell Program, which was debuted at a fundraising event hosted by the owner of the Boston Celtics...
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    GoodBaby (GB) Website Design

    Website design for GB.
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  • 8
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Newton, MA

    Renowned brands like Slack, FedEx, and Symantec trust StudioRd Design to build and enhance their brand identities. An independent graphic design and branding studio, they work with clients of all sizes and industries.

    They partnered with The Logic to create a brand and identity for the subscription-based news site from scratch. Working side-by-side with the news site’s content platform partner, they created a clean publishing website on a WordPress backend and continue to provide ongoing support and push features as the company grows and expands user base.

    SERVICES
    • 30% Branding
    • 30% Logo
    • 30% Web Design
    • 10% Other

    Forrester Urbane

    Morgan Fischer is the swiss army knife of corporate leasing. With a nimble team, Morgan is able to manage the corporate real estate procurement process - end-to-end - for spaces of any size. We partnered closely with...
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    Corero

    Corero, a network security company and leader in real-time, high-performance DDoS defense solutions, had polled top technology decision makers and security experts at the 2017 RSA Security Conference and needed...
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    The Logic

    The Logic is a subscription-based news site focusing on the technology and innovation economy within Canada. We partnered closely with The Logic team to create a brand and identity from scratch. Working side-by-side with...
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    Sookasa

    Sookasa is the only all-in-one enterprise CASB and SaaS security provider to audit activity, protect data end-to-end, and enforce policies on Dropbox, Google Drive, OneDrive, and Slack. We helped the Sookasa team...
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  • 9
    MIN. PROJECT SIZE:
    $10,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Boston, MA

    Intersecting Knowledge, LLC believes in creative thinking and business logic as the best ways to develop effective solutions for businesses. They provide web design, branding, and logo solutions for small businesses, with their branding services focused on brand messaging, brand strategy, and more.

    As an example of their work, Intersecting Knowledge, LLC once partnered with VetCor, a veterinarian service. Intersecting Knowledge, LLC helped reshape the company’s brand identity and provided a new logo for them as well.

    SERVICES
    • 20% Branding
    • 20% Logo
    • 20% Web Design
    • 40% Other

    VetCor Brand Identity

    VetCor’s corporate identity,logo and visual language was in need of a new modern feel that better reflected their vivacious personality and focus on community both within and outside of their organization.  
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    VetCor Website Redesign

    IK updated VetCor's Corporate Website to represent the new brand identity and improve the overall navigation and customer experience. IK also developed a system of flexible web templates for the practice websites to...
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    Lone Star Overnight Website

    Lone Star Overnight or LSO is a regional player in the shipping industry with an attitude larger than the big boys. To support that Texas sized ethos IK partnered with LSO to completely rethink their web experience. A...
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    Knotty Groom Brand Identity

    The Knotty Groom is a traveling men’s stylist. Men are often left out of the market of Wedding Day self-care. The Knotty Groom focuses specifically on mens hair and facial hair styling for big events. IK was engaged to...
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  • 10
    MIN. PROJECT SIZE:
    $5,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Worcester, MA

    Pagano Media crafts impactful digital solutions, garnering recognition like the W3 award, the Communicator award, and the Davey award for their work. They are a full-service creative agency, working mainly with clients in the business services, consumer products, and financial services industries.

    They partnered with Esler Companies to create an engaging web design captures the entrepreneurial spirit of the fast-growing company. The new website conveys Esler’s story through creative copy, custom infographics, illustrations, video, animation, and photography to attract top-notch talent.

    SERVICES
    • 10% UX/UI Design
    • 10% Branding
    • 10% Broadcast Video
    • 70% Other

    Rockland Trust

    Bank customer speaks to what sets Rockland Trust apart from the competition for promotional purposes, and, in return, is given the video to promote his oyster farming company.
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    Massachusetts Maritime Academy...

    Pagano Media produced a 30-sec TV spot that aired on CBS during the 2020 Army-Navy game.
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    Anna Maria College website

    Anna Maria College wanted something greater from their website. Pagano Media combined dramatic design, sharp messaging, and fluid navigation to create a virtual experience as invigorating as a campus tour on a fall day in...
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    Shine Initiative Branding, Web...

    Shine collaborates with the Pagano team to create hopeful, vibrant branding to remove the stigma of mental health among young people and to provide useful digital tools to serve youth.   Shine also partnered with...
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  • 11
    MIN. PROJECT SIZE:
    $1,000+
    EMPLOYEE SIZE:
    2 - 9
    LOCATION:
    Los Angeles, CA

    Many enterprise clients count LOTUS as their dependable video production experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Los Angeles-based agency is certainly here to make an impact.

    One LOTUS client is a globally recognized leader in their sector, and LOTUS has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    SERVICES
    • 25% Branding
    • 25% Social Media Marketing
    • 25% Video Production
    • 20% Other

    APEX

    ACE

    MVMT