May 2024

Top Brand Consulting Firms in San Francisco

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Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. Read More

152 Firms

List of the Best Branding Agencies in The Bay Area

4 of 7
  • Location Oakland, CA
    Min. Project Size $100,000 +
    Employees 10 - 49
    Location Oakland, CA
    Min. Project Size $100,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Social Media Marketing
    Web Design
    Event Marketing & Planning
    Branding Social Media Marketing Web Design Event Marketing & Planning
    Service Areas
    Branding
    Social Media Marketing
    Web Design
    Event Marketing & Planning
    Branding Social Media Marketing Web Design Event Marketing & Planning
    “I found the team to be affable, responsive, and able to thrive in a somewhat unstructured working environment."
    • Director of Partnership Mnagement, Ashoka
    • “I found the team to be affable, responsive, and able to thrive in a somewhat unstructured working environment."
      • Director of Partnership Mnagement, Ashoka
    Location Oakland, CA
    Min. Project Size $100,000 +
    Employees 10 - 49
    ABOUT

    Idea2Form helps turn the ideas of their clients into reality with the help of their various design and consulting solutions available. They offer branding, social media marketing, and web design services for small and medium-sized businesses that work in the fields of nonprofit, education, and arts, among others.

    As an example of their work, Idea2Form collaborated with the Grunin Foundation, a private holdings company. Idea2Form helped create a brand identity for the company that captured the essence of the family’s history and mission.

    “I found the team to be affable, responsive, and able to thrive in a somewhat unstructured working environment."
    • Director of Partnership Mnagement, Ashoka
    • “I found the team to be affable, responsive, and able to thrive in a somewhat unstructured working environment."
      • Director of Partnership Mnagement, Ashoka
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  • Location San Francisco, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Location San Francisco, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Service Areas
    Mobile App Development
    UX/UI Design
    Web Development
    Branding
    Mobile App Development UX/UI Design Web Development Branding
    Service Areas
    Mobile App Development
    UX/UI Design
    Web Development
    Branding
    Mobile App Development UX/UI Design Web Development Branding
    “The webkeyz team was prompt in hitting project milestones."
    • Assoc Director for Consumer Engagement, Food & Beverage Firm
    • “The webkeyz team was prompt in hitting project milestones."
      • Assoc Director for Consumer Engagement, Food & Beverage Firm
    Location San Francisco, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    ABOUT

    Webkeyz is a UX design agency. The team focuses on ux/ui design, web development, mobile app development, branding, and more, and the company is based in San Francisco, California and Cairo, Egypt.

    “The webkeyz team was prompt in hitting project milestones."
    • Assoc Director for Consumer Engagement, Food & Beverage Firm
    • “The webkeyz team was prompt in hitting project milestones."
      • Assoc Director for Consumer Engagement, Food & Beverage Firm
  • Location San Francisco, CA
    Min. Project Size $25,000 +
    Employees 2 - 9
    Location San Francisco, CA
    Min. Project Size $25,000 +
    Employees 2 - 9
    Service Areas
    Corporate Photography
    Video Production
    Ecommerce Marketing
    Corporate Photography Video Production Ecommerce Marketing
    Service Areas
    Corporate Photography
    Video Production
    Ecommerce Marketing
    Corporate Photography Video Production Ecommerce Marketing
    “Their professionalism and attention to detail were impressive."
    • CEO, Readdress
    • “Their professionalism and attention to detail were impressive."
      • CEO, Readdress
    Location San Francisco, CA
    Min. Project Size $25,000 +
    Employees 2 - 9
    ABOUT

    Erra Inc is a corporate photography company founded in 2016. The small team specializes in corporate photography, video production, branding, ecommerce marketing, and more.

    “Their professionalism and attention to detail were impressive."
    • CEO, Readdress
    • “Their professionalism and attention to detail were impressive."
      • CEO, Readdress
  • Location Burlingame, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Burlingame, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Branding
    Service Areas
    Branding
    Branding
    Worked with this company?
    Location Burlingame, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    RedWolf Labs is a branding company in Burlingame, California. The firm specializes in branding and has a small team.The firm was founded in 2023.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Video Production
    Advertising
    Branding
    Video Production Advertising Branding
    Service Areas
    Video Production
    Advertising
    Branding
    Video Production Advertising Branding
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Video production agency Kontent Films is located in San Francisco, California. The team offers video production, advertising, and branding.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $50,000 +
    Employees 250 - 999
    Location San Francisco, CA
    Min. Project Size $50,000 +
    Employees 250 - 999
    Service Areas
    Branding
    Business Consulting
    Digital Strategy
    Marketing Strategy
    Branding Business Consulting Digital Strategy Marketing Strategy
    Service Areas
    Branding
    Business Consulting
    Digital Strategy
    Marketing Strategy
    Branding Business Consulting Digital Strategy Marketing Strategy
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $50,000 +
    Employees 250 - 999
    ABOUT

    Launched in 1992, Prophet is a branding company. Based in San Francisco, California; Atlanta, Georgia; Chicago, Illinois and New York, New York, their midsize team focuses on branding, marketing strategy, digital strategy, and business consulting.

    Worked with this company?
  • Location Pacifica, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Pacifica, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Branding
    Service Areas
    Branding
    Branding
    “The Heirloom team was very responsive and attentive to our needs."
    • Senior Brand Manager, Cloud Software Group (NetScaler)
    • “The Heirloom team was very responsive and attentive to our needs."
      • Senior Brand Manager, Cloud Software Group (NetScaler)
    Location Pacifica, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    They may count brands like Alongside among their success stories, but Heirloom is a branding agency that still prides itself on its agility and adaptability. This California-based firm helps organizations around the world focus their brand development strategy to increase sales.

    If you want to see how Heirloom helps brands communicate with their audiences in a unique and crowded space, look no further than their work for Corelight. Heirloom helped them define a strategy for their specific audience to improve their local and online reach.

    “The Heirloom team was very responsive and attentive to our needs."
    • Senior Brand Manager, Cloud Software Group (NetScaler)
    • “The Heirloom team was very responsive and attentive to our needs."
      • Senior Brand Manager, Cloud Software Group (NetScaler)
  • Location Alameda, CA
    Min. Project Size $50,000 +
    Employees 10 - 49
    Location Alameda, CA
    Min. Project Size $50,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Direct Marketing
    Advertising
    Branding Direct Marketing Advertising
    Service Areas
    Branding
    Direct Marketing
    Advertising
    Branding Direct Marketing Advertising
    Worked with this company?
    Location Alameda, CA
    Min. Project Size $50,000 +
    Employees 10 - 49
    ABOUT

    BlackWing Creative is a branding company founded in 1994. Located in Seattle, Washington and Alameda, California, their small team focuses on branding, direct marketing, and advertising.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Corporate Photography
    E-Commerce Development
    Graphic Design
    Branding Corporate Photography E-Commerce Development Graphic Design
    Service Areas
    Branding
    Corporate Photography
    E-Commerce Development
    Graphic Design
    Branding Corporate Photography E-Commerce Development Graphic Design
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    Hybrid Design is a branding company. Located in San Francisco, California, the agency offers branding, graphic design, print design, packaging design, and more.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location San Francisco, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Graphic Design
    Search Engine Optimization
    UX/UI Design
    Branding Graphic Design Search Engine Optimization UX/UI Design
    Service Areas
    Branding
    Graphic Design
    Search Engine Optimization
    UX/UI Design
    Branding Graphic Design Search Engine Optimization UX/UI Design
    “I am highly impressed by the design and product iterations."
    • CEO, Pairgap
    • “I am highly impressed by the design and product iterations."
      • CEO, Pairgap
    Location San Francisco, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    The Alfam is a web design agency established in 2013. Their team focuses on web design, ux/ui design, branding, and e-commerce development.

    “I am highly impressed by the design and product iterations."
    • CEO, Pairgap
    • “I am highly impressed by the design and product iterations."
      • CEO, Pairgap
  • Location San Francisco, CA
    Min. Project Size $50,000 +
    Employees 1,000 - 9,999
    Location San Francisco, CA
    Min. Project Size $50,000 +
    Employees 1,000 - 9,999
    Service Areas
    Event Marketing & Planning
    Branding
    Content Marketing
    Marketing Strategy
    Event Marketing & Planning Branding Content Marketing Marketing Strategy
    Service Areas
    Event Marketing & Planning
    Branding
    Content Marketing
    Marketing Strategy
    Event Marketing & Planning Branding Content Marketing Marketing Strategy
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $50,000 +
    Employees 1,000 - 9,999
    ABOUT

    Jack Morton Worldwide counts impressive brands among their key clients. So it’s no wonder that this Boston-based firm has achieved widespread success in a wide range of industries for their targeted branding work.

    One example of their web development success comes from a globally recognized brand. Jack Morton Worldwide helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location San Francisco, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Product Design
    Engineering
    Branding
    Graphic Design
    Product Design Engineering Branding Graphic Design
    Service Areas
    Product Design
    Engineering
    Branding
    Graphic Design
    Product Design Engineering Branding Graphic Design
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Product design company Unbox Product Development was established in 2015. Located in San Francisco, California, their small team provides product design, engineering, branding, ux/ui design, and more.

    Worked with this company?
  • Location Sausalito, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Sausalito, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Web Design
    Graphic Design
    Advertising
    Branding Web Design Graphic Design Advertising
    Service Areas
    Branding
    Web Design
    Graphic Design
    Advertising
    Branding Web Design Graphic Design Advertising
    Worked with this company?
    Location Sausalito, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    In Sausalito, California, Forty Forty Agency is a branding company. They focus on branding, web design, graphic design, advertising, and more.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Product Design
    Branding
    Packaging Design
    UX/UI Design
    Product Design Branding Packaging Design UX/UI Design
    Service Areas
    Product Design
    Branding
    Packaging Design
    UX/UI Design
    Product Design Branding Packaging Design UX/UI Design
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Whipsaw is a product design company. The team specializes in product design, branding, ux/ui design, and packaging design and is located in San Francisco, California.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $50,000 +
    Employees 50 - 249
    Location San Francisco, CA
    Min. Project Size $50,000 +
    Employees 50 - 249
    Service Areas
    Branding
    Content Marketing
    Marketing Strategy
    Social Media Marketing
    Branding Content Marketing Marketing Strategy Social Media Marketing
    Service Areas
    Branding
    Content Marketing
    Marketing Strategy
    Social Media Marketing
    Branding Content Marketing Marketing Strategy Social Media Marketing
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $50,000 +
    Employees 50 - 249
    ABOUT

    Retina is a branding company founded in 2012. The agency focuses on branding, marketing strategy, social media marketing, content marketing, and more.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 50 - 249
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 50 - 249
    Service Areas
    UX/UI Design
    Web Development
    Branding
    Graphic Design
    UX/UI Design Web Development Branding Graphic Design
    Service Areas
    UX/UI Design
    Web Development
    Branding
    Graphic Design
    UX/UI Design Web Development Branding Graphic Design
    “They were a pleasure to work with."
    • Software Engineer, Web App Development Firm
    • “They were a pleasure to work with."
      • Software Engineer, Web App Development Firm
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 50 - 249
    ABOUT

    ALMAX Design Agency is a UX design agency. They focus on ux/ui design, web design, product design, and graphic design and were founded in 2019. The company is based in New York, New York; London, United Kingdom; Washington, District of Columbia and Los Angeles, California.

    “They were a pleasure to work with."
    • Software Engineer, Web App Development Firm
    • “They were a pleasure to work with."
      • Software Engineer, Web App Development Firm
  • Location Oakland, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Location Oakland, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Service Areas
    Web Development
    Web Design
    UX/UI Design
    Branding
    Web Development Web Design UX/UI Design Branding
    Service Areas
    Web Development
    Web Design
    UX/UI Design
    Branding
    Web Development Web Design UX/UI Design Branding
    “It was particularly helpful that they offered nearly all-day development coverage."
    • Design Lead, Carbon Footprint Management Platform
    • “It was particularly helpful that they offered nearly all-day development coverage."
      • Design Lead, Carbon Footprint Management Platform
    Location Oakland, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    ABOUT

    Mangrove Web Development counts impressive brands among their key clients. So it’s no wonder that this Oakland-based firm has achieved widespread success in a wide range of industries for their targeted web development work.

    One example of their web development success comes from a globally recognized brand. Mangrove Web Development helped them revitalize their materials to stand out in a crowded market and leave a powerful impression on more customers than ever before.

    “It was particularly helpful that they offered nearly all-day development coverage."
    • Design Lead, Carbon Footprint Management Platform
    • “It was particularly helpful that they offered nearly all-day development coverage."
      • Design Lead, Carbon Footprint Management Platform
  • Location Oakland, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Oakland, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Web Design
    Web Development
    Branding
    Graphic Design
    Web Design Web Development Branding Graphic Design
    Service Areas
    Web Design
    Web Development
    Branding
    Graphic Design
    Web Design Web Development Branding Graphic Design
    We help nonprofits thrive with impactful brand and digital social impact, which deepens audience engagement.
     
    Wellington Studio is a woman-owned and community focused multi-disciplinary…

    • We help nonprofits thrive with impactful brand and digital social impact, which deepens audience engagement.
       
      Wellington Studio is a woman-owned and community focused multi-disciplinary…

    Location Oakland, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Wellington Studio is a Oakland, California-based web design agency. The small team specializes in web design, web development, branding, search engine optimization, and more. The company was founded in 2016.

    We help nonprofits thrive with impactful brand and digital social impact, which deepens audience engagement.
     
    Wellington Studio is a woman-owned and community focused multi-disciplinary…

    • We help nonprofits thrive with impactful brand and digital social impact, which deepens audience engagement.
       
      Wellington Studio is a woman-owned and community focused multi-disciplinary…

  • Location San Francisco, CA
    Min. Project Size $75,000 +
    Employees 2 - 9
    Location San Francisco, CA
    Min. Project Size $75,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Logo
    Web Design
    Graphic Design
    Branding Logo Web Design Graphic Design
    Service Areas
    Branding
    Logo
    Web Design
    Graphic Design
    Branding Logo Web Design Graphic Design
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $75,000 +
    Employees 2 - 9
    ABOUT

    Recognizable brands worldwide have employed elbow to bring their branding needs to the next level. Based in San Francisco, elbow was founded with a focus on helping brands evolve into their best, most user-friendly selves.

    When their client needed a more impactful and effective strategy for reaching goals nationwide, elbow provided them with focused service that continues to this day. Their strategy involved refining their client’s distinct voice as well as their visual profile to become more effective in a crowded digital space.

    Worked with this company?
  • Location San Rafael, CA
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location San Rafael, CA
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Advertising
    Branding
    Web Design
    Advertising Branding Web Design
    Service Areas
    Advertising
    Branding
    Web Design
    Advertising Branding Web Design
    Worked with this company?
    Location San Rafael, CA
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Launched in 2021, XTRA BOLD is a advertising company. Their services include advertising, branding, and web design.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Graphic Design
    Web Design
    Other Design
    Branding Graphic Design Web Design Other Design
    Service Areas
    Branding
    Graphic Design
    Web Design
    Other Design
    Branding Graphic Design Web Design Other Design
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    Branding firm Elixir Design was established in 1996. They are headquartered in San Francisco, California and have a small team. Elixir Design provides branding, graphic design, web design, and other design.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees Freelancer
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees Freelancer
    Service Areas
    Marketing Strategy
    Branding
    Digital Strategy
    Marketing Strategy Branding Digital Strategy
    Service Areas
    Marketing Strategy
    Branding
    Digital Strategy
    Marketing Strategy Branding Digital Strategy
    ''They're very proactive.''
    • EVP, EventLink
    • ''They're very proactive.''
      • EVP, EventLink
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees Freelancer
    ABOUT

    Epoch Roots is a marketing strategy company located in San Francisco, California. The team specializes in marketing strategy, branding, product marketing, and digital strategy.

    ''They're very proactive.''
    • EVP, EventLink
    • ''They're very proactive.''
      • EVP, EventLink
  • Location San Francisco, CA
    Min. Project Size $0 +
    Employees 10 - 49
    Location San Francisco, CA
    Min. Project Size $0 +
    Employees 10 - 49
    Service Areas
    Advertising
    Branding
    Video Production
    Content Marketing
    Advertising Branding Video Production Content Marketing
    Service Areas
    Advertising
    Branding
    Video Production
    Content Marketing
    Advertising Branding Video Production Content Marketing
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $0 +
    Employees 10 - 49
    ABOUT

    With a passion for both strategy and design, Across the Pond has provided video prodoction work for clients like Google. Based in UK, Across the Pond brings a long history of success to each project they complete.

    When Rosewood was just a new brand looking to make an impact, Across the Pond created not only their recognizable video strategy but the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by Across the Pond designers and strategists.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $0 +
    Employees 2 - 9
    Location San Francisco, CA
    Min. Project Size $0 +
    Employees 2 - 9
    Service Areas
    Advertising
    Branding
    Broadcast Video
    Corporate Photography
    Advertising Branding Broadcast Video Corporate Photography
    Service Areas
    Advertising
    Branding
    Broadcast Video
    Corporate Photography
    Advertising Branding Broadcast Video Corporate Photography
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $0 +
    Employees 2 - 9
    ABOUT

    Brainchild Creative is a advertising company based in San Francisco, California. The team specializes in advertising, branding, broadcast video, corporate photography, and more.

    Worked with this company?
  • Location Oakland, CA
    Min. Project Size $50,000 +
    Employees 10 - 49
    Location Oakland, CA
    Min. Project Size $50,000 +
    Employees 10 - 49
    Service Areas
    Packaging Design
    Branding
    Graphic Design
    Other Design
    Packaging Design Branding Graphic Design Other Design
    Service Areas
    Packaging Design
    Branding
    Graphic Design
    Other Design
    Packaging Design Branding Graphic Design Other Design
    Worked with this company?
    Location Oakland, CA
    Min. Project Size $50,000 +
    Employees 10 - 49
    ABOUT

    Packaging design company Enlisted Design provides packaging design, branding, graphic design, other design, and more. They were founded in 2008.

    Worked with this company?
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Brand Consulting Firms in San Francisco FAQ
What Is Brand Strategy?

Brand strategy is the process of creating a unique brand for a product or business and results should be measurable, such as reaching a new audience or launching a new product.

Unlike simply creating a brand, a brand strategy contains specific and actionable goals for the company to achieve using its brand.

Why Is Brand Strategy Important?

Brand strategy is important because it provides clear parameters and goals for businesses to measure success against. Brand strategy establishes these goals and a plan for executing them using brand tools and elements.

A brand strategy also helps businesses connect their brand to the larger vision of their operation in a clear and tangible way. It keeps the focus on how the brand connects to the purpose of the business and, ultimately, the customer.

By creating a brand strategy, businesses also create added incentives to adhere to their brand guidelines. A consistent brand is critical to an effective brand strategy. When a business is repeatedly evaluating their brand’s success, they open up opportunities to evaluate the consistency of the brand over different channels as well.

How Do I Develop a Brand Strategy?

Businesses can develop a brand strategy in-house or hire a brand strategy expert to offer insights. Check out these 6 steps for developing a strong brand strategy.

Here are the steps to develop a brand strategy:

  1. Set a goal for the brand strategy: When developing a brand strategy, begin by setting an overarching goal for the brand. This goal can be to increase awareness of the company, launch a new product, or enter a new market.
  2. Evaluate core values, mission, and vision: Take time to consider how your business’s mission aligns with the goals set for the brand strategy. Evaluating your core values and vision for the business in the context of your brand strategy goals will help align all brand objectives.
  3. Identify a target audience: You may already have an established target audience, but an effective brand strategy requires thinking about your audience through the lens of your brand. What colors do they respond to? What types of fonts are attractive to them? Consider these questions when designing your brand strategy.
  4. Create core messages and tone of voice: Research your target audience and reflect on your company’s core mission and values to help inform the core messages of your brand.
  5. Establish a visual signature and identity: Create a visual identity that reflects your company values and appeals to your customer base. Select a color palette and a logo that helps achieve the brand strategy goal established at the beginning of the process.
  6. Set goals for promoting the brand: Decide how and where to promote your brand. You can promote your brand online on a website or social media, or in person with print collateral. Establish metrics and benchmarks to measure engagement and effectiveness of the brand strategy.