May 2024

Top Brand Consulting Firms in San Francisco

  1. Home
  2. Branding
  3. San Francisco

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. Read More

150 Firms

List of the Best Branding Agencies in The Bay Area

5 of 6
  • Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Web Design
    Media Planning & Buying
    Advertising
    Branding Web Design Media Planning & Buying Advertising
    Service Areas
    Branding
    Web Design
    Media Planning & Buying
    Advertising
    Branding Web Design Media Planning & Buying Advertising
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Creative:MINT clients include Axiom Hotel, and they specialize in providing a design-centric approach to advertising and marketing strategy for their clients. With a focus on emphasizing the most vital elements of brand messaging, Creative:MINT was founded on forward-thinking principles in America.

    When Fidelity Investments needed a complete overhaul of their brand approach, they turned to Creative:MINT. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    Worked with this company?
    Need Help Finding a Company?
  • Location Emeryville, CA
    Min. Project Size $50,000 +
    Employees 10 - 49
    Location Emeryville, CA
    Min. Project Size $50,000 +
    Employees 10 - 49
    Service Areas
    Web Design
    Web Development
    Branding
    Graphic Design
    Web Design Web Development Branding Graphic Design
    Service Areas
    Web Design
    Web Development
    Branding
    Graphic Design
    Web Design Web Development Branding Graphic Design
    Worked with this company?
    Location Emeryville, CA
    Min. Project Size $50,000 +
    Employees 10 - 49
    ABOUT

    An award-winning design firm, Project6 Design works with some of the world's leading brands like Gap, CA Technologies, and Stanford University. They design and build enterprise-level, responsive websites on Drupal and WordPress, working mainly with hi-tech, retail, education, and nonprofit clients.

    They partnered with CrossFit Games to redesign the sports events company’s website. The upgraded, responsive website boasts a new, dynamic look and a new system that delivers content both from the internally developed databases and various Drupal media content sources.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Content Marketing
    Conversion Optimization
    Digital Strategy
    Branding Content Marketing Conversion Optimization Digital Strategy
    Service Areas
    Branding
    Content Marketing
    Conversion Optimization
    Digital Strategy
    Branding Content Marketing Conversion Optimization Digital Strategy
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    MysticDigi Pvt Ltd is a branding firm. Launched in 2015, the team focuses on branding, content marketing, conversion optimization, digital strategy, and more. Their small company is New Delhi, India-based.

    Worked with this company?
  • Location San Mateo, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Location San Mateo, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Service Areas
    Advertising
    Direct Marketing
    Branding
    Marketing Strategy
    Advertising Direct Marketing Branding Marketing Strategy
    Service Areas
    Advertising
    Direct Marketing
    Branding
    Marketing Strategy
    Advertising Direct Marketing Branding Marketing Strategy
    Worked with this company?
    Location San Mateo, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    ABOUT

    Irep Inc is a advertising company founded in 1997. The firm focuses on advertising, direct marketing, branding, marketing strategy, and more and has a small team. The firm is in San Mateo, California and Shibuya City, Japan.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Location San Francisco, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    Service Areas
    Custom Software Development
    UX/UI Design
    Web Design
    Branding
    Custom Software Development UX/UI Design Web Design Branding
    Service Areas
    Custom Software Development
    UX/UI Design
    Web Design
    Branding
    Custom Software Development UX/UI Design Web Design Branding
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $25,000 +
    Employees 10 - 49
    ABOUT

    Launched in 1999, Tacpoint is a product design company. The company focuses on product design, ux/ui design, branding, and web development.

    Worked with this company?
  • Location Oakland, CA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Oakland, CA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Video Production
    Corporate Photography
    Branding
    Marketing Strategy
    Video Production Corporate Photography Branding Marketing Strategy
    Service Areas
    Video Production
    Corporate Photography
    Branding
    Marketing Strategy
    Video Production Corporate Photography Branding Marketing Strategy
    Worked with this company?
    Location Oakland, CA
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    This established video production company counts major brands like Bitdefender among their clients. Based in California, Hurricane Images Inc. brings a bright and impactful approach to each unique enterprise project they take on.

    Hilton Worldwide creates products for clients around the world. They turned to Hurricane Images Inc. for a focused strategy that would highlight their unique brand voice and audience. Hurricane Images Inc. delivered with highly modern and striking approach focused on making an impact.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Logo
    Mobile App Development
    Product Design
    Branding Logo Mobile App Development Product Design
    Service Areas
    Branding
    Logo
    Mobile App Development
    Product Design
    Branding Logo Mobile App Development Product Design
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Mindexa is a branding firm. They provide branding, web design, ux/ui design, product design, and more and were founded in 2015. The agency is in San Francisco, California.

    Worked with this company?
  • Location Sausalito, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Sausalito, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Web Design
    Web Development
    Branding
    Logo
    Web Design Web Development Branding Logo
    Service Areas
    Web Design
    Web Development
    Branding
    Logo
    Web Design Web Development Branding Logo
    Worked with this company?
    Location Sausalito, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Haus Haus Design is a Sausalito, California-based web design company. The small team focuses on web design, web development, branding, search engine optimization, and more and was established in 2020.

    Worked with this company?
  • Location Walnut Creek, CA
    Min. Project Size $25,000 +
    Employees 2 - 9
    Location Walnut Creek, CA
    Min. Project Size $25,000 +
    Employees 2 - 9
    Service Areas
    Packaging Design
    Branding
    Packaging Design Branding
    Service Areas
    Packaging Design
    Branding
    Packaging Design Branding
    “What I found most impressive was their depth of experience."
    • President, IMMORDL
    • “What I found most impressive was their depth of experience."
      • President, IMMORDL
    Location Walnut Creek, CA
    Min. Project Size $25,000 +
    Employees 2 - 9
    ABOUT

    McLean is a packaging design company. They were founded in 1991 and offer packaging design and branding.

    “What I found most impressive was their depth of experience."
    • President, IMMORDL
    • “What I found most impressive was their depth of experience."
      • President, IMMORDL
  • Location Oakland, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Oakland, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Business Consulting
    Market Research
    Marketing Strategy
    Branding Business Consulting Market Research Marketing Strategy
    Service Areas
    Branding
    Business Consulting
    Market Research
    Marketing Strategy
    Branding Business Consulting Market Research Marketing Strategy
    Worked with this company?
    Location Oakland, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Based in Oakland, California, FEARLESS BRANDING is a small branding company. Launched in 2001, the team focuses on branding, business consulting, marketing strategy, and market research.

    Worked with this company?
  • Location Berkeley, CA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Berkeley, CA
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Logo
    Web Design
    Web Development
    Branding Logo Web Design Web Development
    Service Areas
    Branding
    Logo
    Web Design
    Web Development
    Branding Logo Web Design Web Development
    Worked with this company?
    Location Berkeley, CA
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    UZIMEDIA Brand identity & Web design is a branding firm and web design company launched in 2008. The team specializes in branding and web design.

    Worked with this company?
  • Location Redwood City, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Redwood City, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Digital Strategy
    Graphic Design
    Social Media Marketing
    Branding Digital Strategy Graphic Design Social Media Marketing
    Service Areas
    Branding
    Digital Strategy
    Graphic Design
    Social Media Marketing
    Branding Digital Strategy Graphic Design Social Media Marketing
    “Combined with diligent research, they were able to present us with branding options that were all highly relevant."
    • SVP, Marketing & Tech Partnerships, Cowbell
    • “Combined with diligent research, they were able to present us with branding options that were all highly relevant."
      • SVP, Marketing & Tech Partnerships, Cowbell
    Location Redwood City, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    DoubleShot Creative is a branding firm. They are headquartered in Redwood City, California and have a small team. Their services include branding, digital strategy, social media marketing, graphic design, and more. The agency was founded in 2017.

    “Combined with diligent research, they were able to present us with branding options that were all highly relevant."
    • SVP, Marketing & Tech Partnerships, Cowbell
    • “Combined with diligent research, they were able to present us with branding options that were all highly relevant."
      • SVP, Marketing & Tech Partnerships, Cowbell
  • Location Novato, CA
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Novato, CA
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Advertising
    Branding
    Content Marketing
    Digital Strategy
    Advertising Branding Content Marketing Digital Strategy
    Service Areas
    Advertising
    Branding
    Content Marketing
    Digital Strategy
    Advertising Branding Content Marketing Digital Strategy
    “They understand my business process and my strengths, and build tools that really highlight us in the marketplace.”
    • CEO, Marin Mac Tech
    • “They understand my business process and my strengths, and build tools that really highlight us in the marketplace.”
      • CEO, Marin Mac Tech
    Location Novato, CA
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Launched in 2008, Alaniz is a advertising company. The agency provides advertising, branding, content marketing, digital strategy, and more and has a small team.

    “They understand my business process and my strengths, and build tools that really highlight us in the marketplace.”
    • CEO, Marin Mac Tech
    • “They understand my business process and my strengths, and build tools that really highlight us in the marketplace.”
      • CEO, Marin Mac Tech
  • Location Danville, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Danville, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    UX/UI Design
    Branding
    Graphic Design
    Web Design
    UX/UI Design Branding Graphic Design Web Design
    Service Areas
    UX/UI Design
    Branding
    Graphic Design
    Web Design
    UX/UI Design Branding Graphic Design Web Design
    “Spring Studio's business model and onboarding process were two of the most impressive features of their offering."
    • CTO, RootNote, Inc.
    • “Spring Studio's business model and onboarding process were two of the most impressive features of their offering."
      • CTO, RootNote, Inc.
    Location Danville, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Spring Studio, a web design company, is based in Danville, California and Atlanta, Georgia. The small team provides web design, ux/ui design, graphic design, custom software development, and more. The company was launched in 2021.

    “Spring Studio's business model and onboarding process were two of the most impressive features of their offering."
    • CTO, RootNote, Inc.
    • “Spring Studio's business model and onboarding process were two of the most impressive features of their offering."
      • CTO, RootNote, Inc.
  • Location San Francisco, CA
    Min. Project Size $100,000 +
    Employees 50 - 249
    Location San Francisco, CA
    Min. Project Size $100,000 +
    Employees 50 - 249
    Service Areas
    Media Planning & Buying
    Advertising
    Web Design
    Web Development
    Media Planning & Buying Advertising Web Design Web Development
    Service Areas
    Media Planning & Buying
    Advertising
    Web Design
    Web Development
    Media Planning & Buying Advertising Web Design Web Development
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $100,000 +
    Employees 50 - 249
    ABOUT

    Mindgruve is a media planning and buying company. The midsize San Diego, California-based company was launched in 2001. Their team offers media planning & buying, advertising, web design, web development, and more.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $5,000 +
    Employees Freelancer
    Location San Francisco, CA
    Min. Project Size $5,000 +
    Employees Freelancer
    Service Areas
    Branding
    Graphic Design
    Web Design
    Social Media Marketing
    Branding Graphic Design Web Design Social Media Marketing
    Service Areas
    Branding
    Graphic Design
    Web Design
    Social Media Marketing
    Branding Graphic Design Web Design Social Media Marketing
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $5,000 +
    Employees Freelancer
    ABOUT

    Their clients include major enterprise clients like Toms Shoes, but Justin Time is a UX design agency that hasn’t lost its focus on innovation or creativity. This San Francisco-based firm helps organizations around the world focus their strategy for greater success.

    If you want to see how Justin Time helps brands communicate with their audiences in a unique and crowded space, look no further than their work for CNN. Justin Time helped them define a strategy for their audience to improve their reach.

    Worked with this company?
  • Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees Freelancer
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees Freelancer
    Service Areas
    Web Design
    Graphic Design
    Branding
    Print Design
    Web Design Graphic Design Branding Print Design
    Service Areas
    Web Design
    Graphic Design
    Branding
    Print Design
    Web Design Graphic Design Branding Print Design
    Worked with this company?
    Location San Francisco, CA
    Min. Project Size $1,000 +
    Employees Freelancer
    ABOUT

    LISA ERICKSON DESIGN, a web design agency, is located in San Francisco, California. They provide web design, graphic design, branding, print design, and more and were founded in 2009.

    Worked with this company?
  • Location Vallejo, CA
    Min. Project Size $0 +
    Employees 10 - 49
    Location Vallejo, CA
    Min. Project Size $0 +
    Employees 10 - 49
    Service Areas
    Branding
    Packaging Design
    Video Production
    Web Development
    Branding Packaging Design Video Production Web Development
    Service Areas
    Branding
    Packaging Design
    Video Production
    Web Development
    Branding Packaging Design Video Production Web Development
    Worked with this company?
    Location Vallejo, CA
    Min. Project Size $0 +
    Employees 10 - 49
    ABOUT

    Affinity Creative Group is a small branding agency. Based in Vallejo, California, the agency was established in 2013. Their team focuses on branding, packaging design, video production, and web development.

    Worked with this company?
  • Location Mountain View, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location Mountain View, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Product Design
    UX/UI Design
    Web Design
    Branding Product Design UX/UI Design Web Design
    Service Areas
    Branding
    Product Design
    UX/UI Design
    Web Design
    Branding Product Design UX/UI Design Web Design
    “They matched their designs, visuals, and ideas with our core mission and work."
    • Grants Writer, Nonprofit Organization
    • “They matched their designs, visuals, and ideas with our core mission and work."
      • Grants Writer, Nonprofit Organization
    Location Mountain View, CA
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    Purple Bunny is a small branding company. They specialize in branding, web design, ux/ui design, and product design and were launched in 2012.

    “They matched their designs, visuals, and ideas with our core mission and work."
    • Grants Writer, Nonprofit Organization
    • “They matched their designs, visuals, and ideas with our core mission and work."
      • Grants Writer, Nonprofit Organization
  • Location Petaluma, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Petaluma, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Packaging Design
    Marketing Strategy
    Graphic Design
    Branding Packaging Design Marketing Strategy Graphic Design
    Service Areas
    Branding
    Packaging Design
    Marketing Strategy
    Graphic Design
    Branding Packaging Design Marketing Strategy Graphic Design
    “I have had a very positive experience with Revel thus far."
    • Marketing Director, Food & Beverage Company
    • “I have had a very positive experience with Revel thus far."
      • Marketing Director, Food & Beverage Company
    Location Petaluma, CA
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Revel Brand Design is a branding firm. Founded in 2005, the firm provides branding, marketing strategy, graphic design, packaging design, and more.

    “I have had a very positive experience with Revel thus far."
    • Marketing Director, Food & Beverage Company
    • “I have had a very positive experience with Revel thus far."
      • Marketing Director, Food & Beverage Company
  • Location Palo Alto, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Palo Alto, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Advertising
    Branding
    Content Marketing
    Digital Strategy
    Advertising Branding Content Marketing Digital Strategy
    Service Areas
    Advertising
    Branding
    Content Marketing
    Digital Strategy
    Advertising Branding Content Marketing Digital Strategy
    Worked with this company?
    Location Palo Alto, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Advertising company WareWink was founded in 2020. The small team provide advertising, branding, content marketing, digital strategy, and more.

    Worked with this company?
  • Location Novato, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Novato, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Advertising
    Branding
    Digital Strategy
    Market Research
    Advertising Branding Digital Strategy Market Research
    Service Areas
    Advertising
    Branding
    Digital Strategy
    Market Research
    Advertising Branding Digital Strategy Market Research
    Worked with this company?
    Location Novato, CA
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    A brand strategy firm, Kreativz’s passionate team brings brands to life with brand development and marketing, and media communications solutions. They mainly work with small and mid-sized clients in the nonprofit, business, and government sectors.

    They led a full brand evolution for an elite, members-only organization, Pacific Pension & Investment Institute (PPI). They developed PPI’s story and helped communicate it through language and visuals, establishing the appropriate voice and tone and a consistent design style for use across print and digital channels.

    Worked with this company?
  • Location Santa Clara, CA
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Santa Clara, CA
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Marketing Strategy
    Logo
    Print Design
    Branding Marketing Strategy Logo Print Design
    Service Areas
    Branding
    Marketing Strategy
    Logo
    Print Design
    Branding Marketing Strategy Logo Print Design
    “They had a can-do attitude and patience with our organization."
    • Marketing Traffic Manager, Thurgood Marshall College Fund
    • “They had a can-do attitude and patience with our organization."
      • Marketing Traffic Manager, Thurgood Marshall College Fund
    Location Santa Clara, CA
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Established in 2005, Exposyour® | Branding + Marketing is a branding agency. Headquartered in Washington, District of Columbia and Santa Clara, California, the team provides branding, marketing strategy, web design, ux/ui design, and more.

    “They had a can-do attitude and patience with our organization."
    • Marketing Traffic Manager, Thurgood Marshall College Fund
    • “They had a can-do attitude and patience with our organization."
      • Marketing Traffic Manager, Thurgood Marshall College Fund
  • Location Palo Alto, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Palo Alto, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Advertising
    Branding
    Content Marketing
    Digital Strategy
    Advertising Branding Content Marketing Digital Strategy
    Service Areas
    Advertising
    Branding
    Content Marketing
    Digital Strategy
    Advertising Branding Content Marketing Digital Strategy
    Worked with this company?
    Location Palo Alto, CA
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Sell Online Make Money, a advertising company, was established in 2000. Based in Palo Alto, California, the team offers advertising, branding, digital strategy, social media marketing, and more.

    Worked with this company?
  • Location Palo Alto, CA
    Min. Project Size $25,000 +
    Employees 2 - 9
    Location Palo Alto, CA
    Min. Project Size $25,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Logo
    Product Design
    Graphic Design
    Branding Logo Product Design Graphic Design
    Service Areas
    Branding
    Logo
    Product Design
    Graphic Design
    Branding Logo Product Design Graphic Design
    Worked with this company?
    Location Palo Alto, CA
    Min. Project Size $25,000 +
    Employees 2 - 9
    ABOUT

    What do MyEd and Paradiso have in common? They’ve both turned to Raja Sandhu Design + Branding for branding expertise. This Palo Alta, California-based agency has already made major waves with work for enterprise clients and startups alike.

    When BuyPaper launched a platform targeting their unique users, Raja Sandhu Design + Branding analyzed the entirety of their approach to create key features and design a strategy that would bring together all elements of the client’s brand. The result was a huge success, and continues to drive progress for the brand today.

    Worked with this company?
Need Help Finding a Company?
Brand Consulting Firms in San Francisco FAQ
What Is Brand Strategy?

Brand strategy is the process of creating a unique brand for a product or business and results should be measurable, such as reaching a new audience or launching a new product.

Unlike simply creating a brand, a brand strategy contains specific and actionable goals for the company to achieve using its brand.

Why Is Brand Strategy Important?

Brand strategy is important because it provides clear parameters and goals for businesses to measure success against. Brand strategy establishes these goals and a plan for executing them using brand tools and elements.

A brand strategy also helps businesses connect their brand to the larger vision of their operation in a clear and tangible way. It keeps the focus on how the brand connects to the purpose of the business and, ultimately, the customer.

By creating a brand strategy, businesses also create added incentives to adhere to their brand guidelines. A consistent brand is critical to an effective brand strategy. When a business is repeatedly evaluating their brand’s success, they open up opportunities to evaluate the consistency of the brand over different channels as well.

How Do I Develop a Brand Strategy?

Businesses can develop a brand strategy in-house or hire a brand strategy expert to offer insights. Check out these 6 steps for developing a strong brand strategy.

Here are the steps to develop a brand strategy:

  1. Set a goal for the brand strategy: When developing a brand strategy, begin by setting an overarching goal for the brand. This goal can be to increase awareness of the company, launch a new product, or enter a new market.
  2. Evaluate core values, mission, and vision: Take time to consider how your business’s mission aligns with the goals set for the brand strategy. Evaluating your core values and vision for the business in the context of your brand strategy goals will help align all brand objectives.
  3. Identify a target audience: You may already have an established target audience, but an effective brand strategy requires thinking about your audience through the lens of your brand. What colors do they respond to? What types of fonts are attractive to them? Consider these questions when designing your brand strategy.
  4. Create core messages and tone of voice: Research your target audience and reflect on your company’s core mission and values to help inform the core messages of your brand.
  5. Establish a visual signature and identity: Create a visual identity that reflects your company values and appeals to your customer base. Select a color palette and a logo that helps achieve the brand strategy goal established at the beginning of the process.
  6. Set goals for promoting the brand: Decide how and where to promote your brand. You can promote your brand online on a website or social media, or in person with print collateral. Establish metrics and benchmarks to measure engagement and effectiveness of the brand strategy.