May 2024

Top Brand Consulting Firms in Chicago

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. Read More

122 Firms

List of the Best Branding Companies in Chicago

3 of 5
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Advertising
    Branding
    Marketing Strategy
    Advertising Branding Marketing Strategy
    Service Areas
    Advertising
    Branding
    Marketing Strategy
    Advertising Branding Marketing Strategy
    “Their team did a great job in building a realistic timeline and keeping us accountable for hitting our key dates."
    • Co-Founder & Partner, Kingston Marketing Group
    • “Their team did a great job in building a realistic timeline and keeping us accountable for hitting our key dates."
      • Co-Founder & Partner, Kingston Marketing Group
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Strike 2 clients include Brightfield Group, and they specialize in providing a design-centric approach to branding for their clients. With a focus on emphasizing the most vital elements of brand messaging, Strike 2 was founded on forward-thinking principles in Chicago.

    When Bartesian needed a complete overhaul of their brand approach, they turned to Strike 2. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    “Their team did a great job in building a realistic timeline and keeping us accountable for hitting our key dates."
    • Co-Founder & Partner, Kingston Marketing Group
    • “Their team did a great job in building a realistic timeline and keeping us accountable for hitting our key dates."
      • Co-Founder & Partner, Kingston Marketing Group
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  • Location Berwyn, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Berwyn, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Logo
    Web Design
    Branding
    Content Marketing
    Logo Web Design Branding Content Marketing
    Service Areas
    Logo
    Web Design
    Branding
    Content Marketing
    Logo Web Design Branding Content Marketing
    “Madden Creative's team is undeniably creative, knowledgeable, and personable."
    • Creative Partner, Odd Commodity
    • “Madden Creative's team is undeniably creative, knowledgeable, and personable."
      • Creative Partner, Odd Commodity
    Location Berwyn, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Madden Creative is a web design company in Berwyn, Illinois. They focus on web design, logo, branding, content marketing, and more.

    “Madden Creative's team is undeniably creative, knowledgeable, and personable."
    • Creative Partner, Odd Commodity
    • “Madden Creative's team is undeniably creative, knowledgeable, and personable."
      • Creative Partner, Odd Commodity
  • Location Lombard, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Lombard, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Web Design
    Branding
    Content Marketing
    Graphic Design
    Web Design Branding Content Marketing Graphic Design
    Service Areas
    Web Design
    Branding
    Content Marketing
    Graphic Design
    Web Design Branding Content Marketing Graphic Design
    “They really cared to listen to my needs and vision and brought it to reality."
    • Photographer, Kinda Arzon Photography
    • “They really cared to listen to my needs and vision and brought it to reality."
      • Photographer, Kinda Arzon Photography
    Location Lombard, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    Blue Ink Web is a social media marketing firm. They are located in Lombard, Illinois and have small team of experts. Their services include social media marketing, pay per click, web design, digital strategy, and more.

    “They really cared to listen to my needs and vision and brought it to reality."
    • Photographer, Kinda Arzon Photography
    • “They really cared to listen to my needs and vision and brought it to reality."
      • Photographer, Kinda Arzon Photography
  • Location Hinsdale, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Hinsdale, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Marketing Strategy
    Branding
    Digital Strategy
    Search Engine Optimization
    Marketing Strategy Branding Digital Strategy Search Engine Optimization
    Service Areas
    Marketing Strategy
    Branding
    Digital Strategy
    Search Engine Optimization
    Marketing Strategy Branding Digital Strategy Search Engine Optimization
    “The quality of their delivery was beyond my expectations."
    • Owner, Shalom Restored Coaching
    • “The quality of their delivery was beyond my expectations."
      • Owner, Shalom Restored Coaching
    Location Hinsdale, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Brand Your Practice, Inc. Is a marketing strategy company founded in 2017. Their small team is headquartered in Hinsdale, Illinois and focuses on marketing strategy, branding, digital strategy, search engine optimization, and more.

    “The quality of their delivery was beyond my expectations."
    • Owner, Shalom Restored Coaching
    • “The quality of their delivery was beyond my expectations."
      • Owner, Shalom Restored Coaching
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Search Engine Optimization
    Branding
    Market Research
    Pay Per Click
    Search Engine Optimization Branding Market Research Pay Per Click
    Service Areas
    Search Engine Optimization
    Branding
    Market Research
    Pay Per Click
    Search Engine Optimization Branding Market Research Pay Per Click
    “They stay focused on the targets we've set and always deliver results on time, as promised."
    • Marketing Director, TOK Commercial
    • “They stay focused on the targets we've set and always deliver results on time, as promised."
      • Marketing Director, TOK Commercial
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    McMillan & Phillips is a SEO agency. Headquartered in Reno, Nevada and Chicago, Illinois, their team specializes in search engine optimization, branding, public relations, market research, and more.

    “They stay focused on the targets we've set and always deliver results on time, as promised."
    • Marketing Director, TOK Commercial
    • “They stay focused on the targets we've set and always deliver results on time, as promised."
      • Marketing Director, TOK Commercial
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Content Marketing
    Marketing Strategy
    Video Production
    Web Design
    Content Marketing Marketing Strategy Video Production Web Design
    Service Areas
    Content Marketing
    Marketing Strategy
    Video Production
    Web Design
    Content Marketing Marketing Strategy Video Production Web Design
    “SmarkLabs is very reliable and conscientious about what they're doing. Everything they do drives great results."
    • Director of Marketing, Healthcare Software Company
    • “SmarkLabs is very reliable and conscientious about what they're doing. Everything they do drives great results."
      • Director of Marketing, Healthcare Software Company
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    SmarkLabs is a small content marketing company. They offer content marketing, marketing strategy, video production, web design, and more and were established in 2014.

    “SmarkLabs is very reliable and conscientious about what they're doing. Everything they do drives great results."
    • Director of Marketing, Healthcare Software Company
    • “SmarkLabs is very reliable and conscientious about what they're doing. Everything they do drives great results."
      • Director of Marketing, Healthcare Software Company
  • Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Product Design
    Branding Product Design
    Service Areas
    Branding
    Product Design
    Branding Product Design
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 10 - 49
    ABOUT

    Ruca , a branding company and product design company, was established in 2017. They are based in Chicago, Illinois and Lisbon, Portugal and have a small team. Their services include branding and product design.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 50 - 249
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 50 - 249
    Service Areas
    Web Development
    Digital Strategy
    Media Planning & Buying
    Branding
    Web Development Digital Strategy Media Planning & Buying Branding
    Service Areas
    Web Development
    Digital Strategy
    Media Planning & Buying
    Branding
    Web Development Digital Strategy Media Planning & Buying Branding
    “They ensured the fastest turnaround times I have ever seen from an agency partner in my entire career."
    • Director of Digital Mktg, Multi-Specialty Healthcare Company
    • “They ensured the fastest turnaround times I have ever seen from an agency partner in my entire career."
      • Director of Digital Mktg, Multi-Specialty Healthcare Company
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 50 - 249
    ABOUT

    Adcetera is a midsize advertising company based in Houston, Texas; Shenandoah, Texas and Chicago, Illinois. They specialize in advertising, branding, media planning & buying, web development, and more and were launched in 1982.

    “They ensured the fastest turnaround times I have ever seen from an agency partner in my entire career."
    • Director of Digital Mktg, Multi-Specialty Healthcare Company
    • “They ensured the fastest turnaround times I have ever seen from an agency partner in my entire career."
      • Director of Digital Mktg, Multi-Specialty Healthcare Company
  • Location Chicago, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Graphic Design
    Marketing Strategy
    Packaging Design
    Branding Graphic Design Marketing Strategy Packaging Design
    Service Areas
    Branding
    Graphic Design
    Marketing Strategy
    Packaging Design
    Branding Graphic Design Marketing Strategy Packaging Design
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Satellite Agency, a branding agency, is based in Chicago, Illinois. The small team specializes in branding, graphic design, marketing strategy, web design, and more and was founded in 2006.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 250 - 999
    Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 250 - 999
    Service Areas
    Branding
    Business Consulting
    Digital Strategy
    Marketing Strategy
    Branding Business Consulting Digital Strategy Marketing Strategy
    Service Areas
    Branding
    Business Consulting
    Digital Strategy
    Marketing Strategy
    Branding Business Consulting Digital Strategy Marketing Strategy
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 250 - 999
    ABOUT

    Launched in 1992, Prophet is a branding company. Based in San Francisco, California; Atlanta, Georgia; Chicago, Illinois and New York, New York, their midsize team focuses on branding, marketing strategy, digital strategy, and business consulting.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Graphic Design
    Marketing Strategy
    Branding Graphic Design Marketing Strategy
    Service Areas
    Branding
    Graphic Design
    Marketing Strategy
    Branding Graphic Design Marketing Strategy
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Mauge is a branding company. They are in Chicago, Illinois and have small team. They specialize in branding, marketing strategy, and graphic design.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $0 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $0 +
    Employees 10 - 49
    Service Areas
    Packaging Design
    Branding
    Marketing Strategy
    Logo
    Packaging Design Branding Marketing Strategy Logo
    Service Areas
    Packaging Design
    Branding
    Marketing Strategy
    Logo
    Packaging Design Branding Marketing Strategy Logo
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $0 +
    Employees 10 - 49
    ABOUT

    Packaging design company COHO Creative was founded in 2002. The small team provides packaging design, branding, marketing strategy, and logo. The firm is based in Cincinnati, Ohio and Chicago, Illinois.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Custom Software Development
    Digital Strategy
    E-Commerce Development
    Branding Custom Software Development Digital Strategy E-Commerce Development
    Service Areas
    Branding
    Custom Software Development
    Digital Strategy
    E-Commerce Development
    Branding Custom Software Development Digital Strategy E-Commerce Development
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 10 - 49
    ABOUT

    Launched in 2021, Suite 3A is a branding company. The team focuses on branding, custom software development, digital strategy, search engine optimization, and more.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 50 - 249
    Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 50 - 249
    Service Areas
    Branding
    Packaging Design
    Graphic Design
    Logo
    Branding Packaging Design Graphic Design Logo
    Service Areas
    Branding
    Packaging Design
    Graphic Design
    Logo
    Branding Packaging Design Graphic Design Logo
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $50,000 +
    Employees 50 - 249
    ABOUT

    Soulsight, a branding company, was founded in 1997. The midsize team focuses on branding, packaging design, marketing strategy, graphic design, and more.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Graphic Design
    Advertising
    Other Design
    Branding Graphic Design Advertising Other Design
    Service Areas
    Branding
    Graphic Design
    Advertising
    Other Design
    Branding Graphic Design Advertising Other Design
    “We loved the work that Stature produced, it perfectly expresses what we do and what we're about."
    • Co-Founder & President, Entrada Camps and Conservation
    • “We loved the work that Stature produced, it perfectly expresses what we do and what we're about."
      • Co-Founder & President, Entrada Camps and Conservation
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Stature is a Chicago, Illinois-based branding agency. They specialize in branding, graphic design, advertising, print design, and more and were established in 2020.

    “We loved the work that Stature produced, it perfectly expresses what we do and what we're about."
    • Co-Founder & President, Entrada Camps and Conservation
    • “We loved the work that Stature produced, it perfectly expresses what we do and what we're about."
      • Co-Founder & President, Entrada Camps and Conservation
  • Location Evanston, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Evanston, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Graphic Design
    Web Design
    Web Development
    Branding Graphic Design Web Design Web Development
    Service Areas
    Branding
    Graphic Design
    Web Design
    Web Development
    Branding Graphic Design Web Design Web Development
    Worked with this company?
    Location Evanston, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    Studio Pax is a graphic design company. They are located in Evanston, Illinois and have a small team. Their services include graphic design, advertising, branding, social media marketing, and more. The company was founded in 2005.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $75,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $75,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Graphic Design
    Web Design
    UX/UI Design
    Branding Graphic Design Web Design UX/UI Design
    Service Areas
    Branding
    Graphic Design
    Web Design
    UX/UI Design
    Branding Graphic Design Web Design UX/UI Design
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $75,000 +
    Employees 10 - 49
    ABOUT

    Ankara SEO has provided search engine optimization solutions for huge names like Yapmak as well as dozens of enterprise clients around the world. This USA based agency was founded on a will to be great and has already made major waves with work for enterprise clients and startups alike.

    When Fiyatlari needed a powerful way to supercharge their strategy, they turned to Ankara SEO. Ankara SEO completely revamped their approach to highlight some of their most appealing elements and drive higher engagement and sales.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Web Design
    Web Development
    Logo
    Branding Web Design Web Development Logo
    Service Areas
    Branding
    Web Design
    Web Development
    Logo
    Branding Web Design Web Development Logo
    “They were quick to make edits and incorporate all of my requests."
    • Owner, Healthcare & Therapy Company
    • “They were quick to make edits and incorporate all of my requests."
      • Owner, Healthcare & Therapy Company
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    Emerald is an Indianapolis, Indiana-based branding agency. They focus on branding, web design, web development, and logo.

    “They were quick to make edits and incorporate all of my requests."
    • Owner, Healthcare & Therapy Company
    • “They were quick to make edits and incorporate all of my requests."
      • Owner, Healthcare & Therapy Company
  • Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 50 - 249
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 50 - 249
    Service Areas
    UX/UI Design
    Web Development
    Branding
    Graphic Design
    UX/UI Design Web Development Branding Graphic Design
    Service Areas
    UX/UI Design
    Web Development
    Branding
    Graphic Design
    UX/UI Design Web Development Branding Graphic Design
    “They were a pleasure to work with."
    • Software Engineer, Web App Development Firm
    • “They were a pleasure to work with."
      • Software Engineer, Web App Development Firm
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 50 - 249
    ABOUT

    ALMAX Design Agency is a UX design agency. They focus on ux/ui design, web design, product design, and graphic design and were founded in 2019. The company is based in New York, New York; London, United Kingdom; Washington, District of Columbia and Los Angeles, California.

    “They were a pleasure to work with."
    • Software Engineer, Web App Development Firm
    • “They were a pleasure to work with."
      • Software Engineer, Web App Development Firm
  • Location Chicago, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Advertising
    Branding
    Marketing Strategy
    Architectural Design
    Advertising Branding Marketing Strategy Architectural Design
    Service Areas
    Advertising
    Branding
    Marketing Strategy
    Architectural Design
    Advertising Branding Marketing Strategy Architectural Design
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Marketing Semiotics Inc. Is a advertising company in Chicago, Illinois. The company specializes in advertising, branding, marketing strategy, architectural design, and more and has a small team.The company was established in 2000.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Advertising
    Graphic Design
    Web Design
    Branding Advertising Graphic Design Web Design
    Service Areas
    Branding
    Advertising
    Graphic Design
    Web Design
    Branding Advertising Graphic Design Web Design
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Add Chapter clients include Boston Biopharma, and they specialize in providing a design-centric approach to branding and advertising for their clients. With a focus on emphasizing the most vital elements of brand messaging, Add Chapter was founded on forward-thinking principles in America.

    When Honey Flowers needed a complete overhaul of their brand approach, they turned to Add Chapter. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $250,000 +
    Employees 50 - 249
    Location Chicago, IL
    Min. Project Size $250,000 +
    Employees 50 - 249
    Service Areas
    Branding
    Event Marketing & Planning
    Graphic Design
    Video Production
    Branding Event Marketing & Planning Graphic Design Video Production
    Service Areas
    Branding
    Event Marketing & Planning
    Graphic Design
    Video Production
    Branding Event Marketing & Planning Graphic Design Video Production
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $250,000 +
    Employees 50 - 249
    ABOUT

    Many enterprise clients count August Jackson as their dependable video production experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Chicago-based agency is certainly here to make an impact.

    One August Jackson client is a globally recognized leader in their sector, and August Jackson has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Market Research
    Marketing Strategy
    Media Planning & Buying
    Branding Market Research Marketing Strategy Media Planning & Buying
    Service Areas
    Branding
    Market Research
    Marketing Strategy
    Media Planning & Buying
    Branding Market Research Marketing Strategy Media Planning & Buying
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Xamtac Consulting, a branding company, was launched in 2020. Their small team is in Chicago, Illinois and Chicago, Illinois. Their services include branding, market research, marketing strategy, media planning & buying, and more.

    Worked with this company?
  • Location Morton Grove, IL
    Min. Project Size $50,000 +
    Employees 10 - 49
    Location Morton Grove, IL
    Min. Project Size $50,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Graphic Design
    Social Media Marketing
    Email Marketing
    Branding Graphic Design Social Media Marketing Email Marketing
    Service Areas
    Branding
    Graphic Design
    Social Media Marketing
    Email Marketing
    Branding Graphic Design Social Media Marketing Email Marketing
    Worked with this company?
    Location Morton Grove, IL
    Min. Project Size $50,000 +
    Employees 10 - 49
    ABOUT

    When companies in every industry from pet care to food, agriculture, and manufacturing need an effective path to B2B marketing, they enlist the services of Celtic. The U.S.-based marketing agency has provided services for brands throughout the world and has established itself as an agency that delivers consistent results.

    When a company in agriculture, chemistry, food, insurance, manufacturing, or pet products wants to engage a larger audience, they turn to Celtic to leverage digital channels to bring in more business.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 50 - 249
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 50 - 249
    Service Areas
    Product Design
    UX/UI Design
    Branding
    Market Research
    Product Design UX/UI Design Branding Market Research
    Service Areas
    Product Design
    UX/UI Design
    Branding
    Market Research
    Product Design UX/UI Design Branding Market Research
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 50 - 249
    ABOUT

    Product design company TEAMS Design was founded in 1956. The agency offers product design, ux/ui design, branding, market research, and more and has a midsize team.

    Worked with this company?
Need Help Finding a Company?
Brand Consulting Firms in Chicago FAQ
What Is Branding in Marketing?

Branding in marketing is the process of creating a symbol, design, name, slogan, and marketing content that aligns with your company’s values. Companies market their brands to align what they want people to think about the company with what people actually think about the company.

Marketing involves promoting specific products, and branding is the process of figuring out a company’s values and image. That means that branding in marketing is the process of promoting products through a company’s greater image.

Why Is Branding Important in Marketing?

Branding is important in marketing for 3 main reasons:

  1. Branding helps clearly deliver a message: Encouraging consumers to buy a certain product or engage in certain behavior is easier when they associate a request with a particular brand. Having a strong overarching brand makes it easier to clearly and persuasively ask customers to take action and buy a specific product.
  2. Branding confirms the product’s credibility: Products seem credible when they are pitched from a brand that has a good reputation. Leverage a strong brand to earn credibility and trust for specific products.
  3. Branding connects consumers with the right products: Having a strong brand helps connect potential customers with the right products. A company that has a brand reputation for being sporty and athletic will attract customers who are looking for sportswear products. Then, the company will simply be responsible for continuing to create products that meet customer demand.
What Steps Are in the Brand Marketing Process?
  1. Determine a target audience
  2. Research competition
  3. Create value propositions
  4. Determine brand guidelines
  5. Market your brand

Here’s an explanation of each step in the brand marketing process.

  1. Determine a target audience: Brand marketing requires knowing what audience you are targeting with your communication. A company should identify its target audience and tailor its mission to meet that audience wherever it can. Specifically, brand marketing should exist to create campaigns that meet the needs and desires of customers.
  2. Research competition: What are other companies doing? What kind of brand marketing processes do they have? What makes your selling proposition unique and the best option for a given customer?
  3. Create value propositions: Focus on what makes your brand unique and valuable. Value propositions set your business apart from your competitors. How does your business stand apart from the rest of the market? Include your value proposition in every brand marketing material. You don’t have to be explicit. Just be able to answer the question: What does this product do for me that another product couldn’t?
  4. Determine brand guidelines: Make sure there are consistent guidelines regarding your brand logo, colors, slogans, and language. Maintain consistency across your various marketing channels (print, television, internet, etc.) to maintain customer loyalty.
  5. Market your brand: Have a strategy to market your brand. Use channels such as email, social media, and commercials. Display your brand as widely as possible.