May 2024

Top Brand Consulting Firms in Chicago

Good branding can set you apart from the crowd and bring your company's vision to life. So, what makes a strong brand, and how can branding services help you get there? A strong brand has a clear and unique message that's targeted to each segment of your audience. Read More

122 Firms

List of the Best Branding Companies in Chicago

4 of 5
  • Location Burr Ridge, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Burr Ridge, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Digital Strategy
    Social Media Marketing
    Marketing Strategy
    Branding Digital Strategy Social Media Marketing Marketing Strategy
    Service Areas
    Branding
    Digital Strategy
    Social Media Marketing
    Marketing Strategy
    Branding Digital Strategy Social Media Marketing Marketing Strategy
    Worked with this company?
    Location Burr Ridge, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Established in 1990, Barcelona Creative Group is a branding agency. Their small team is located in Burr Ridge, Illinois. Their services include branding, digital strategy, social media marketing, marketing strategy, and more.

    Worked with this company?
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  • Location Chicago, IL
    Min. Project Size $25,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $25,000 +
    Employees 2 - 9
    Service Areas
    Content Marketing
    Branding
    Digital Strategy
    Content Marketing Branding Digital Strategy
    Service Areas
    Content Marketing
    Branding
    Digital Strategy
    Content Marketing Branding Digital Strategy
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $25,000 +
    Employees 2 - 9
    ABOUT

    Advertising company BrandAction Agency was established in 2019. They are in Chicago, Illinois and have a small team. Their services include advertising, branding, content marketing, web design, and more.

    Worked with this company?
  • Location Lombard, IL
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location Lombard, IL
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Social Media Marketing
    Branding
    Conversion Optimization
    Digital Strategy
    Social Media Marketing Branding Conversion Optimization Digital Strategy
    Service Areas
    Social Media Marketing
    Branding
    Conversion Optimization
    Digital Strategy
    Social Media Marketing Branding Conversion Optimization Digital Strategy
    Worked with this company?
    Location Lombard, IL
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    Harp Advertising + Interactive, a small social media marketing firm, is headquartered in Lombard, Illinois. Their services include social media marketing, branding, digital strategy, conversion optimization, and more.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Branding
    Graphic Design
    Marketing Strategy
    Search Engine Optimization
    Branding Graphic Design Marketing Strategy Search Engine Optimization
    Service Areas
    Branding
    Graphic Design
    Marketing Strategy
    Search Engine Optimization
    Branding Graphic Design Marketing Strategy Search Engine Optimization
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    Leadtooth Inc. Is a branding company established in 2004. The team focuses on branding, graphic design, marketing strategy, search engine optimization, and more and is headquartered in Chicago, Illinois.

    Worked with this company?
  • Location Downers Grove, IL
    Min. Project Size $1,000 +
    Employees Freelancer
    Location Downers Grove, IL
    Min. Project Size $1,000 +
    Employees Freelancer
    Service Areas
    Web Design
    Branding
    Graphic Design
    Print Design
    Web Design Branding Graphic Design Print Design
    Service Areas
    Web Design
    Branding
    Graphic Design
    Print Design
    Web Design Branding Graphic Design Print Design
    “I was very impressed with their knowledge of both website design and development."
    • CEO, Ananta Energy Source
    • “I was very impressed with their knowledge of both website design and development."
      • CEO, Ananta Energy Source
    Location Downers Grove, IL
    Min. Project Size $1,000 +
    Employees Freelancer
    ABOUT

    Artisan Launchpad, a web design agency, is in Westmont, Illinois. The team focuses on web design, branding, graphic design, and print design.

    “I was very impressed with their knowledge of both website design and development."
    • CEO, Ananta Energy Source
    • “I was very impressed with their knowledge of both website design and development."
      • CEO, Ananta Energy Source
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Ecommerce Marketing
    Search Engine Optimization
    Branding
    Logo
    Ecommerce Marketing Search Engine Optimization Branding Logo
    Service Areas
    Ecommerce Marketing
    Search Engine Optimization
    Branding
    Logo
    Ecommerce Marketing Search Engine Optimization Branding Logo
    Accelerate your luxury brand's growth with targeted Facebook Ads! Showcase your brand's unique value, leverage social proof, and retarget interested audiences to increase conversions.
    OUR STARTEGIES…

    • Accelerate your luxury brand's growth with targeted Facebook Ads! Showcase your brand's unique value, leverage social proof, and retarget interested audiences to increase conversions.
      OUR STARTEGIES…

    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    Developer Arena is a ecommerce marketing company in Chicago, Illinois. The small firm was founded in 2018. Their team offers ecommerce marketing, search engine optimization, branding, logo, and more.

    Accelerate your luxury brand's growth with targeted Facebook Ads! Showcase your brand's unique value, leverage social proof, and retarget interested audiences to increase conversions.
    OUR STARTEGIES…

    • Accelerate your luxury brand's growth with targeted Facebook Ads! Showcase your brand's unique value, leverage social proof, and retarget interested audiences to increase conversions.
      OUR STARTEGIES…

  • Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 50 - 249
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 50 - 249
    Service Areas
    Branding
    Digital Strategy
    E-Commerce Development
    Graphic Design
    Branding Digital Strategy E-Commerce Development Graphic Design
    Service Areas
    Branding
    Digital Strategy
    E-Commerce Development
    Graphic Design
    Branding Digital Strategy E-Commerce Development Graphic Design
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 50 - 249
    ABOUT

    10com Web Development, a branding firm, is in Chicago, Illinois. They provide branding, digital strategy, search engine optimization, web design, and more and were established in 2006.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Web Design
    Branding
    Logo
    Packaging Design
    Web Design Branding Logo Packaging Design
    Service Areas
    Web Design
    Branding
    Logo
    Packaging Design
    Web Design Branding Logo Packaging Design
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Busby Potter clients include Sundots, and they specialize in providing a design-centric approach to web design for their clients. With a focus on emphasizing the most vital elements of brand messaging, Busby Potter was founded on forward-thinking principles in Chicago.

    When Worthy Insurance needed a complete overhaul of their brand approach, they turned to Busby Potter. The agency provided them with an end-to-end analysis of how they could make their approach more targeted, impactful and successful.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Video Production
    Branding
    Video Production Branding
    Service Areas
    Video Production
    Branding
    Video Production Branding
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    With a passion for both strategy and design, SolidLine Media has provided video production work for clients like MedStar Health. Based in Chicago, SolidLine Media brings a long history of success to each project they complete.

    When ASUG was just a brand looking to make an impact, SolidLine Media crafted the entirety of their experience in this distinct area. The result was a splashy entrance into the market orchestrated by SolidLine Media designers and strategists.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Digital Strategy
    Email Marketing
    Graphic Design
    Branding Digital Strategy Email Marketing Graphic Design
    Service Areas
    Branding
    Digital Strategy
    Email Marketing
    Graphic Design
    Branding Digital Strategy Email Marketing Graphic Design
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    With an impressively robust client list that includes names like Zund, Volya empowers brands with custom software development. Founded on design-first principles, this USA-based firm offers an emphasis on helping brands drive change.

    One example of Volya’s experience is their work for Snap-On Incorporated, one of the world’s respected brands. Volya helped them target their audience of customers with a complete reevaluation of their strategy. This resulted in powerful engagement and an increase in perceived authority for them.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Web Development
    E-Commerce Development
    Search Engine Optimization
    Branding
    Web Development E-Commerce Development Search Engine Optimization Branding
    Service Areas
    Web Development
    E-Commerce Development
    Search Engine Optimization
    Branding
    Web Development E-Commerce Development Search Engine Optimization Branding
    SiteNative is a web design & marketing agency. We help Entrepreneurs and Small Businesses scale their Businesses through our professional team.

    • SiteNative is a web design & marketing agency. We help Entrepreneurs and Small Businesses scale their Businesses through our professional team.

    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    SiteNative is a website development firm. Launched in 2019, the firm is located in Chicago, Illinois. Their services include web development, e-commerce development, search engine optimization, branding, and more.

    SiteNative is a web design & marketing agency. We help Entrepreneurs and Small Businesses scale their Businesses through our professional team.

    • SiteNative is a web design & marketing agency. We help Entrepreneurs and Small Businesses scale their Businesses through our professional team.

  • Location Chicago, IL
    Min. Project Size $0 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $0 +
    Employees 10 - 49
    Service Areas
    Digital Strategy
    Web Design
    Web Development
    Branding
    Digital Strategy Web Design Web Development Branding
    Service Areas
    Digital Strategy
    Web Design
    Web Development
    Branding
    Digital Strategy Web Design Web Development Branding
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $0 +
    Employees 10 - 49
    ABOUT

    Their clients include major enterprise clients like the University of Vermont, but mStoner is a digital and marketing strategy agency that hasn’t lost its focus on innovation or creativity. This Chicago-based firm helps educational institutions around the world focus their marketing strategy for greater success.

    If you want to see how mStoner helps brands communicate with their audiences in the education space, look no further than their work for the University of Virginia. mStoner helped them define a strategy for their audience of students to improve their reach.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Social Media Marketing
    Video Production
    Branding
    Advertising
    Social Media Marketing Video Production Branding Advertising
    Service Areas
    Social Media Marketing
    Video Production
    Branding
    Advertising
    Social Media Marketing Video Production Branding Advertising
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Sosani Influencer Agency is a social media marketing company. Based in Los Angeles, California; Chicago, Illinois and Atlanta, Georgia, their small team provides social media marketing, video production, branding, advertising, and more. The company was established in 2017.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    Service Areas
    Video Production
    Branding
    Web Development
    Web Design
    Video Production Branding Web Development Web Design
    Service Areas
    Video Production
    Branding
    Web Development
    Web Design
    Video Production Branding Web Development Web Design
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $1,000 +
    Employees 2 - 9
    ABOUT

    Brhyt™ is a Chicago, Illinois-based video production agency. The team focuses on video production, branding, web design, web development, and more.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Digital Strategy
    Branding
    Content Marketing
    Marketing Strategy
    Digital Strategy Branding Content Marketing Marketing Strategy
    Service Areas
    Digital Strategy
    Branding
    Content Marketing
    Marketing Strategy
    Digital Strategy Branding Content Marketing Marketing Strategy
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Just Thrive is a digital strategy company. Their small team is located in Miami, Florida and Chicago, Illinois. Their services include digital strategy, branding, content marketing, marketing strategy, and more. The agency was launched in 2018.

    Worked with this company?
  • Location Lincolnshire, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Lincolnshire, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Search Engine Optimization
    Web Development
    Branding
    Logo
    Search Engine Optimization Web Development Branding Logo
    Service Areas
    Search Engine Optimization
    Web Development
    Branding
    Logo
    Search Engine Optimization Web Development Branding Logo
    “They had a high-quality approach to their work, attentiveness, and competence."
    • Head of Marketing, Ukrkompozit+ LLC
    • “They had a high-quality approach to their work, attentiveness, and competence."
      • Head of Marketing, Ukrkompozit+ LLC
    Location Lincolnshire, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    More Local Clients LLC | Digital marketing agency, a SEO company, was launched in 2021. The company specializes in search engine optimization, web development, marketing strategy, advertising, and more and has a small team.

    “They had a high-quality approach to their work, attentiveness, and competence."
    • Head of Marketing, Ukrkompozit+ LLC
    • “They had a high-quality approach to their work, attentiveness, and competence."
      • Head of Marketing, Ukrkompozit+ LLC
  • Location Warrenville, IL
    Min. Project Size $1,000 +
    Employees 10 - 49
    Location Warrenville, IL
    Min. Project Size $1,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Email Marketing
    Graphic Design
    Web Design
    Branding Email Marketing Graphic Design Web Design
    Service Areas
    Branding
    Email Marketing
    Graphic Design
    Web Design
    Branding Email Marketing Graphic Design Web Design
    “They consistently went above and beyond to deliver an extraordinary amount of deliverables."
    • Head of Marketing, Data Analytics Company
    • “They consistently went above and beyond to deliver an extraordinary amount of deliverables."
      • Head of Marketing, Data Analytics Company
    Location Warrenville, IL
    Min. Project Size $1,000 +
    Employees 10 - 49
    ABOUT

    Branding firm Gerard Agency was launched in 1995. The company specializes in branding, email marketing, web design, graphic design, and more and has a small team. The company is in Warrenville, Illinois.

    “They consistently went above and beyond to deliver an extraordinary amount of deliverables."
    • Head of Marketing, Data Analytics Company
    • “They consistently went above and beyond to deliver an extraordinary amount of deliverables."
      • Head of Marketing, Data Analytics Company
  • Location Lisle, IL
    Min. Project Size $25,000 +
    Employees 10 - 49
    Location Lisle, IL
    Min. Project Size $25,000 +
    Employees 10 - 49
    Service Areas
    Advertising
    Branding
    Direct Marketing
    Media Planning & Buying
    Advertising Branding Direct Marketing Media Planning & Buying
    Service Areas
    Advertising
    Branding
    Direct Marketing
    Media Planning & Buying
    Advertising Branding Direct Marketing Media Planning & Buying
    “Coming of Age was very professional and seemed to genuinely have our best interest in mind."
    • Associate Marketing Manager, HDIS
    • “Coming of Age was very professional and seemed to genuinely have our best interest in mind."
      • Associate Marketing Manager, HDIS
    Location Lisle, IL
    Min. Project Size $25,000 +
    Employees 10 - 49
    ABOUT

    Coming of Age is a small advertising company. Launched in 1991, the company is based in Lisle, Illinois. Their team provides advertising, branding, direct marketing, media planning & buying, and more.

    “Coming of Age was very professional and seemed to genuinely have our best interest in mind."
    • Associate Marketing Manager, HDIS
    • “Coming of Age was very professional and seemed to genuinely have our best interest in mind."
      • Associate Marketing Manager, HDIS
  • Location Schaumburg, IL
    Min. Project Size $0 +
    Employees 10 - 49
    Location Schaumburg, IL
    Min. Project Size $0 +
    Employees 10 - 49
    Service Areas
    Other Design
    Advertising
    Branding
    Other Design Advertising Branding
    Service Areas
    Other Design
    Advertising
    Branding
    Other Design Advertising Branding
    “We’re impressed with how good they are at what they do."
    • President, Alfred Inc.
    • “We’re impressed with how good they are at what they do."
      • President, Alfred Inc.
    Location Schaumburg, IL
    Min. Project Size $0 +
    Employees 10 - 49
    ABOUT

    Other design company Innovative Marketing Solutions is located in Schaumburg, Illinois. They offer other design, advertising, branding, marketing strategy, and more.

    “We’re impressed with how good they are at what they do."
    • President, Alfred Inc.
    • “We’re impressed with how good they are at what they do."
      • President, Alfred Inc.
  • Location Palatine, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Location Palatine, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    Service Areas
    Branding
    Content Marketing
    Direct Marketing
    Graphic Design
    Branding Content Marketing Direct Marketing Graphic Design
    Service Areas
    Branding
    Content Marketing
    Direct Marketing
    Graphic Design
    Branding Content Marketing Direct Marketing Graphic Design
    “We’ve been happy with Pepper Group’s work for 10 years."
    • CMO, Swift Prepaid Solutions
    • “We’ve been happy with Pepper Group’s work for 10 years."
      • CMO, Swift Prepaid Solutions
    Location Palatine, IL
    Min. Project Size $5,000 +
    Employees 10 - 49
    ABOUT

    Pepper Group is a branding agency. Founded in 1994, the team focuses on branding, content marketing, graphic design, marketing strategy, and more.

    “We’ve been happy with Pepper Group’s work for 10 years."
    • CMO, Swift Prepaid Solutions
    • “We’ve been happy with Pepper Group’s work for 10 years."
      • CMO, Swift Prepaid Solutions
  • Location Wilmette, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Location Wilmette, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    Service Areas
    Video Production
    Advertising
    Branding
    Broadcast Video
    Video Production Advertising Branding Broadcast Video
    Service Areas
    Video Production
    Advertising
    Branding
    Broadcast Video
    Video Production Advertising Branding Broadcast Video
    Worked with this company?
    Location Wilmette, IL
    Min. Project Size $10,000 +
    Employees 2 - 9
    ABOUT

    Coat of Arms has worked diligently to provide creative design and media solutions to clients since 2010. They are experts in video production, advertising, and branding services for clients that range from small firms to large businesses in the fields of arts, advertising, and IT solutions.

    One of Coat of Arms’ projects involved working with Lullaby Theories. Coat of Arms helped produce a series of videos that aim to inspire women to engage in the field of science and discovery.

    Worked with this company?
  • Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    Service Areas
    Marketing Strategy
    Branding
    Market Research
    Marketing Strategy Branding Market Research
    Service Areas
    Marketing Strategy
    Branding
    Market Research
    Marketing Strategy Branding Market Research
    Worked with this company?
    Location Chicago, IL
    Min. Project Size $5,000 +
    Employees 2 - 9
    ABOUT

    The Squeeze is a marketing strategy company. In Chicago, Illinois, their team specializes in marketing strategy, branding, market research, and product marketing.

    Worked with this company?
  • Location Deerfield, IL
    Min. Project Size $25,000 +
    Employees 10 - 49
    Location Deerfield, IL
    Min. Project Size $25,000 +
    Employees 10 - 49
    Service Areas
    Web Design
    Digital Strategy
    Branding
    Mobile & App Marketing
    Web Design Digital Strategy Branding Mobile & App Marketing
    Service Areas
    Web Design
    Digital Strategy
    Branding
    Mobile & App Marketing
    Web Design Digital Strategy Branding Mobile & App Marketing
    “They’re very understanding and willing to work collaboratively with us to accomplish our goals.”
    • Senior Director of Brand Development, H.W. Kaufman Group
    • “They’re very understanding and willing to work collaboratively with us to accomplish our goals.”
      • Senior Director of Brand Development, H.W. Kaufman Group
    Location Deerfield, IL
    Min. Project Size $25,000 +
    Employees 10 - 49
    ABOUT

    True Impact Partners is an independent consulting firm based in Illinois and was founded in 2018. They have more than 10 employees that offer web design, digital strategy, and content marketing to a wide range of clients.

    The Learning Experience partnered with True Impact Partners to implement UX improvements for their education management company's website where the team prefaced this with an in-depth UX audit and an analysis of the client's brand positioning. True Impact Partners identified and addressed all obstacles with the client's UX, effectively improving the website's speed, optimization, and conversion rates. The team demonstrated top-notch customer service and upheld great response times be it with technical issues or day-to-day communications. 

    “They’re very understanding and willing to work collaboratively with us to accomplish our goals.”
    • Senior Director of Brand Development, H.W. Kaufman Group
    • “They’re very understanding and willing to work collaboratively with us to accomplish our goals.”
      • Senior Director of Brand Development, H.W. Kaufman Group
  • Location Naperville, IL
    Min. Project Size $10,000 +
    Employees 10 - 49
    Location Naperville, IL
    Min. Project Size $10,000 +
    Employees 10 - 49
    Service Areas
    Public Relations
    Advertising
    Branding
    Marketing Strategy
    Public Relations Advertising Branding Marketing Strategy
    Service Areas
    Public Relations
    Advertising
    Branding
    Marketing Strategy
    Public Relations Advertising Branding Marketing Strategy
    “What I find most impressive is how much they care about your business!"
    • President, Pinnacle Packaging, Inc.
    • “What I find most impressive is how much they care about your business!"
      • President, Pinnacle Packaging, Inc.
    Location Naperville, IL
    Min. Project Size $10,000 +
    Employees 10 - 49
    ABOUT

    Launched in 2006, JJR Marketing Inc. Is a PR agency. The small Naperville, Illinois-based team specializes in public relations, advertising, branding, marketing strategy, and more.

    “What I find most impressive is how much they care about your business!"
    • President, Pinnacle Packaging, Inc.
    • “What I find most impressive is how much they care about your business!"
      • President, Pinnacle Packaging, Inc.
  • Location Oak Park, IL
    Min. Project Size $1,000 +
    Employees Freelancer
    Location Oak Park, IL
    Min. Project Size $1,000 +
    Employees Freelancer
    Service Areas
    Product Design
    Branding
    Business Consulting
    Digital Strategy
    Product Design Branding Business Consulting Digital Strategy
    Service Areas
    Product Design
    Branding
    Business Consulting
    Digital Strategy
    Product Design Branding Business Consulting Digital Strategy
    Worked with this company?
    Location Oak Park, IL
    Min. Project Size $1,000 +
    Employees Freelancer
    ABOUT

    Many enterprise clients count Hire Henri as their dependable product design experts, so it’s no wonder the company has achieved such widespread success. With years of experience in their industry, this Illinois-based agency is certainly here to make an impact.

    One Hire Henri client is a globally recognized leader in their sector, and Hire Henri has provided focused and wide-reaching services for the company for the entirety of their working relationship. This includes UX design, UI, overall brand presence and visuals, and more.

    Worked with this company?
Need Help Finding a Company?
Brand Consulting Firms in Chicago FAQ
What Is Branding in Marketing?

Branding in marketing is the process of creating a symbol, design, name, slogan, and marketing content that aligns with your company’s values. Companies market their brands to align what they want people to think about the company with what people actually think about the company.

Marketing involves promoting specific products, and branding is the process of figuring out a company’s values and image. That means that branding in marketing is the process of promoting products through a company’s greater image.

Why Is Branding Important in Marketing?

Branding is important in marketing for 3 main reasons:

  1. Branding helps clearly deliver a message: Encouraging consumers to buy a certain product or engage in certain behavior is easier when they associate a request with a particular brand. Having a strong overarching brand makes it easier to clearly and persuasively ask customers to take action and buy a specific product.
  2. Branding confirms the product’s credibility: Products seem credible when they are pitched from a brand that has a good reputation. Leverage a strong brand to earn credibility and trust for specific products.
  3. Branding connects consumers with the right products: Having a strong brand helps connect potential customers with the right products. A company that has a brand reputation for being sporty and athletic will attract customers who are looking for sportswear products. Then, the company will simply be responsible for continuing to create products that meet customer demand.
What Steps Are in the Brand Marketing Process?
  1. Determine a target audience
  2. Research competition
  3. Create value propositions
  4. Determine brand guidelines
  5. Market your brand

Here’s an explanation of each step in the brand marketing process.

  1. Determine a target audience: Brand marketing requires knowing what audience you are targeting with your communication. A company should identify its target audience and tailor its mission to meet that audience wherever it can. Specifically, brand marketing should exist to create campaigns that meet the needs and desires of customers.
  2. Research competition: What are other companies doing? What kind of brand marketing processes do they have? What makes your selling proposition unique and the best option for a given customer?
  3. Create value propositions: Focus on what makes your brand unique and valuable. Value propositions set your business apart from your competitors. How does your business stand apart from the rest of the market? Include your value proposition in every brand marketing material. You don’t have to be explicit. Just be able to answer the question: What does this product do for me that another product couldn’t?
  4. Determine brand guidelines: Make sure there are consistent guidelines regarding your brand logo, colors, slogans, and language. Maintain consistency across your various marketing channels (print, television, internet, etc.) to maintain customer loyalty.
  5. Market your brand: Have a strategy to market your brand. Use channels such as email, social media, and commercials. Display your brand as widely as possible.