4 Mobile Video Advertising Examples

Anna Peck
10/18/2021

Mobile video advertising is a great outlet for businesses looking to improve their company’s advertising approach. Take a look at four examples of different mobile video advertising campaigns that were effective for popular businesses. 
 

How long are you on your phone each day? How long do you spend time on social media?

While these answers might vary depending on the individual, a study found that people spend nearly two hours a day between the top social media platforms including Youtube, Instagram, and Snapchat. 

As the time spent continues to grow, businesses are starting to leverage mobile video advertising to generate business with larger audiences and at a lower cost.

What is mobile video advertising? It refers to any online advertising that includes a video component. They go beyond traditional online advertising by including different aspects of video production within different channels.

The benefits of mobile video advertising are endless – mobile videos drive better engagement, encourage sharing with other parties, and can easily be tracked. 

Your marketing and advertising team should think of how your business can incorporate small instances of mobile video advertising in their overall strategy. 

This article will go over how larger named businesses are using mobile video advertising through social media. 

Mobile Advertising Examples

1. Grammarly Allows Users to Travel the World on YouTube

2. HelloFresh Makes Users Hungry on Instagram

3. Hopper Targets Travelers on Snapchat

4. Chipotle Blends Creativity & Promotion on TikTok

1. Grammarly Allows Users To Travel The World on YouTube

YouTube, the landmark video platform, saw an increase in ad content as we moved into 2021. 

With over 2 million users, brands and businesses of any size are able to leverage YouTube to establish a new following and increase engagement with a cost-effective campaign.

Grammarly, a web extension that provides grammatical support for writers, builds their social strategy using mobile video advertising on YouTube.

One of their ads branded as “Words to Travel the World” focuses on a recent college grad, avid traveler, writer, and of course, Grammarly user. 

grammar
Source

In the YouTube ad, the subject mentions how Grammarly helps her become a better writer and how it helps her impact other people’s lives.

With visual imagery from her travels and Grammarly pop-ups throughout the ad, users are able to join in on her story that goes beyond words on a page. 

It also encourages potential users of the service so that they can be successful writers using the platform. 

2. HelloFresh Makes Users Hungry on Instagram

Instagram allows mobile video advertising to take shape in different forms. Instagram ads appear throughout a user’s feed or their story menu.

Since Instagram is known for breathtaking imagery and creative content, mobile video advertising is just another way for businesses to showcase their services and products in a creative way.

Meal kit delivery service HelloFresh advertises videos on the service. Whether it is ads that showcase deals for free meals or longer cooking tutorials, the brand regularly advertises their products. 

The advertisement seen below shows an overall unboxing of a HelloFresh meal kit, prep work, the entire cooking process, and final product within 30 seconds. 

hellofresh
Source

These ads grab the attention of inspiring cooks or foodies looking to try something new in a quick turnaround – most HelloFresh meals take longer than 30 seconds, but less than an hour.

People generally watch ads that they’re interested in, and food and food prep are a high priority for many internet users. 

HelloFresh uses Instagram to leverage food lovers to use their products and services, using stimulating visual and interactive elements

3. Hopper Targets Travelers on Snapchat

Snapchat offers a lot of opportunities for businesses looking to reach younger generations. In fact, that platform reaches 75% of Gen Z and Millennials in the US.

Over the years, Snapchat has gone beyond Snapstreaks and sending filters to friends. It’s become a marketing channel that helps brands promote their message. 

Hopper, an airline booking app that helps users know the best time to book flights, uses Snapchat ads to leverage their business.

Using geotracking and radius targeting, their simple ads are able to reach Snapchatters in different areas with relevant offers. 

hopper
Source

The creative was designed to promote specific deals with hyper-local ad targeting that promoted the urgency of travel. 

In the end, this mobile video advertising campaign worked well for Hopper, leading to 4x flight book rate and increase in downloads

With a simple call to action, Hopper was able to quickly scale by targeting a specific audience. 

4. Chipotle Blends Creativity & Promotion on TikTok

TikTok has become the primary social media platform for younger generations. More and more businesses are taking their services to the next level using their short video highlights – making it the prime outlet for mobile video advertising.

Chipotle has over a million followers on TikTok. Their content varies, promoting potential Chipotle-inspired Halloween costumes, new menu items, and hacks for how to eat their products. 

chipotle
Source

By appealing to food lovers, Chipotle is able to take their staple offerings and add a creative twist that encourages consumer engagement and an increase in sales.

Use Mobile Video Advertising to Promote Your Business

Mobile video advertising allows brands and advertisers to remain connected to their customers, which is prevalent in a world that’s always online. 

The idea of mobile video advertising allows for more creativity, personalization, and flexibility in the advertising market. 

Use these examples to inspire your mobile video advertising campaign on social media

author

Anna Peck

Content Writer & Editor, Clutch

Anna is responsible for editing and formatting reviews for Clutch, along with supporting content marketing, contributed content, and other marketing efforts for Clutch and their sister sites.